Prime Catalog

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THE POWER

OF DESIRE AND WILL

Prime Pro Extrema, a subsidiary of Visat Professional Group is a cosmetic manufacturer specializing in

professional hair care products with a target emphasis in Brazilian Keratin systems. The Prime Pro Extreme brand

was launched in 2011 in an effort introduce the very best professional temporary smoothing systems Visat

Professional Group has to offer.

Prime Pro Extreme has international exposure with its global headquarters established in the industrial state of

Sao Paulo, Brazil with access to airports, shipping ports and limitless industrial support. Visat Professional Group's

main operational team is located in Jundiai, Sao Paulo, Brazil with subsidiaries and partnerships located across

the globe.

The company has logistics network throughout Brazil and export ready for international shipments with

warehousing hubs located in Orlando Florida and Grand Rapids, Michigan with regional teams available and

ready for support and distribution.

The Prime Pro brand is a pioneer, recently gaining praise in the market for its new flagship product line, Bio Tanix

Extreme. Bio Tanix Extreme is a tannic acid based system, developed for temporary smoothing and realignment

of hair strands avoiding application discomfort, while providing distributors and salon professionals greater

security and profit. Beauty professionals can ensure the well-being and satisfaction of the end consumer; their

client. With the new Bio Tanix Extreme technology, Prime Pro projects rapid growth in formaldehyde prohibited

markets such as Canada and Europe as well as providing a safe health alternative for cosmetologists worldwide.

Other lines that make up the Prime Pro portfolio are: Thermal Complex, Maximus Control, Hydra, Profit of Color,

and Profit Plex.

Our brand success is attributable to extensive investment in research and development of new technology and

strategic market placement. We work with major universities in Brazil and abroad, using state of the art labs and

top quality ingredients to develop the very best products to form transparent relationships with our suppliers,

distributors, and salons creating trust and loyalty.

Dare to go extremes, Be Prime!


Misson

To cater to the professional hair care market, providing high

performing products and services, totally safe, tested and approved

with rigorous quality testing; constantly developing innovative

technologies making them accessible to national and international

markets surprising clients while being profitable and generating profit

for our partners.

Vision

To be a business model in the cosmetics industry, developing

innovative products and services through a modern trade policy. To be

recognized by professionals and key influential leaders for market

differentials.

Values

Respect for others and the environment where we live with vital

atttudes: honesty, punctuality, integrity, discipline, humility, ethics,

and courtesy.


BIO TANIX

NEW SMOOTHING

SYSTEMS

With the new formula FORCE-PLASTIA, the BIO TANIX EXTREME line

smoothens even the most rebellious hair, reduces volume, and

eliminates frizz in just one application without yellowing and without

losing the tone of the previously colored hair.

The new formula contains essential ingredients for a complete

restoration of the smoothing process and for total nutritional safety of

the strands. Say goodbye to aggressive and preserving chemicals.

With BIO TANIX EXTREME the hair gains a more natural look, intense

shine, stays healthy and free of daily aggressions.

The Bio Tanix Home Care Line was specially developed to prolong the

smooth effect administered in the salon and treat hair abused by

chemicals. It gives shine, helps discipline, and promotes frizz free hair.


BRAZILIAN KERATIN EXTREME-FORCE PROFISSIONAL LINE

EXTREME SHAMPOO

It is a purifying shampoo that cleans

and dilates hair strands deep into

the fibers, removing the free

radicals without damaging the

strands. Thus, leaving the hair

stronger to receive a bigger dose of

the product.

EXTREME FORCE

The FORCE-PLASTIA technology has a

pH acid that is internally activated

through the release of hydrogen.

Combined with a blend of acids, it

smoothens without causing any

damage to the hair fibers. This service

avoids yellowing and color fading of

the strands. It leaves hair 100%

smooth with one simple and safe

application.

EXTREME MASK

It's ultra-conditioning formula with

Silk Proteins seals the hair cuticles,

forming a protective layer on the hair,

protecting it against external

aggressions. Besides offering an

anti-oxidant effect and giving the hair

durability, it restores elasticity, adding

silkiness, shine and intense

smoothness.

CLEAN AND

PREPARES

HAIR FOR

SMOOTHING

SERVICE

RESPONSIBLE

FOR

SMOOTHING

PROLONGS

THE

SMOOTH

EFFECT

Active Ingredients: Lotus, & Keratin.

Indicated Use: For voluminous,

rebellious, curly, and wavy hair

Content Volume: 33.81 fl oz (1000

ml) or 10.14 fl.oz (300ml)

Active Ingredients: Hyaluronic

Acid, Lactic Acid and Tannic Acid.

Indicated Use: For voluminous,

rebellious, curly, and wavy hair

Content Volume: 33.81 fl oz (1000

ml) or 10.14 fl.oz (300ml)

Active Ingredients: Hydrolyzed Silk

Protein.

Indicated Use: For voluminous,

rebellious, curly, and wavy hair.

Content Volume: 17.64 oz (500g)


BRAZILIAN KERATIN EXTREME-FORCE DAILY USE

PREMIUM SHAMPOO PREMIUM CONDITIONER PREMIUM MASK PREMIUM LEAVE-IN

The Premium Shampoo gently

cleanses and eliminates pollutants

leaving hair lighter and healthier

providing longevity to the smooth

look created by the Bio Tanix

Professional line.

Premium Conditioner treats hair and

deposits proteins, seals the cuticles,

protects the hair fiber from external

agents, making it easier to untangle

rebellious hair, and enhances the

natural shine.

Intense restorative service that

regenerates and nourishes

damaged and chemically treated

hair. Formula enriched with Silk

Proteins and Lipidium, the hair is

instantly stronger, restructured, and

shiny. It restores the hairs elasticity

and minimizes structural damages

dua to chemical treatments.

The Premium Leave-in is a thermal

protector that facilitates combing

and helps discipline hair. The hair

remains protected and shiny for up

to 48 hours. It has an Antifrizz effect

and creates resistance to humidity.

No rinse.

CLEANS AND

PREPARES

PROLONGS

THE

SMOOTH

EFFECT

HYDRATION

AND

INTENSIVE

REPAIR

PROTECTS AND

ELIMINATES

FRIZZ

Active Ingredients: Lotus & Keratin.

Indicated Use: For fine, chemically

treated, and damaged hair.

Content Volume: 10.14 fl oz

(300 ml)

Active Ingredients: Lotus & Keratin.

Indicated Use: For fine, chemically

treated, and damaged hair.

Content Volume: 10.14 fl oz

(300 ml)

Active Ingredients: Lotus & Keratin.

Indicated Use: For fine, chemically

treated, and damaged hair.

Content Volume: 8.82 oz (250 g)

Active Ingredients: Lotus & Keratin.

Indicated Use: For fine, chemically

treated, and damaged hair.

Content Volume: 8.45 fl oz (250 ml)


RESTORING

BIO TANIX

WITH5S olutions

RESTORING LINE

STRONGER

HAIR

INCREDIBLE

SHINE

SUITABLE FOR

BRITTLE AND

DAMAGED HAIR

Restoring Line is a line based with

Argan, Olive, and Ojon Oil, which are

designed to help in rebuilding and

strengthening the hair. Due to its rich

content of essential fatty acids, it

provides shine and forms a coating on

the hair to intensely moisturize. Its

unique texture contains antioxidants

and amino acids, helping to restore

damaged hair by deep nourishment.

The Bio Tanix Restoring Line was

developed for this purpose; to

recover, nurture, revitalize, and seal

damaged cuticles. It contains the 5S

System, solutions with anti-breakage,

anti-curling, anti-aging, anti-oxidant,

and anti-frizz.

Restoring Shampoo

Cleanses and purifies the hair

fibers, preparing it to receive

proteins that assist in the gradual

elimination of breakage.

Anti-curling action promotes,

strengthens, and intensifies shine.

Restoring Mask

Rich in Olive and Ojon Oil,

Restoring mask restores the

collagen that strengthens the hair,

promotes anti-breakage and

eliminates curls, reconstructs the

hair fiber and slows aging.

Restoring Oil

Forms a coating that lines the

capillary surface and eliminates

the imperfections. With

antioxidant, anti-breakage and

anti-curling, it creates a silky feel,

moisturizes, gives shine, and

reduces frizz.

Content Volume:

10.14 fl oz (300ml)

Content Volume: 7.05 oz (200g)

Content Volume: 1.01 fl oz (30ml)


REPAIR MASK AND

VOLUME REDUCER

It was developed exclusively to repair the hair fiber and reduce the

volume.

It is a product enriched with a complex of nutrients, amino acids and

a blend of 7 royal oils that cause a natural change in the strand. It

works by filling the hair fiber with mass replacement and allows the

complete recovery of damaged hair, acting where more hair needs

care forming a protective layer, locking in moisture and sealing the

cuticle.

It’s an innovative treatment for facilitating the work of professional

hair stylists. PROTEIN REDUCER REPAIR offers a complete treatment

for all hair types. The result is soft hair, full of shine, healthy, and

hydrated with longevity. It’s guaranteed to work in just 30 minutes!

Reconstruction

Protective Action

Natural Look

Volume Reduction

Anti-age Action

Lipid replacement


NEW

CONDITIONING MASK

VOLUME AND FRIZZ REDUCTION


Force Field Mask is designed to repair, tone and reduce hair volume. It contains a blend of acids and high quality

key ingredients such as; Murumuru Oil, which promotes antioxidant action and complete nutrition, Bacaba-açu, a

powerful moisturizing and emollient agent that forms a protective layer to maintain hydration and sealing of the

cuticles. With innovative ingredients, it provides a reduction in volume and a decrease in frizz, leaving hair healthy

with a natural smooth appearance and yet offers color tone control. A complete treatment in just 30 minutes!

KEY INGREDIENTS

Murumuru Oil: Fruit of the Amazon, from the coconut family, the seed

extract contains oil rich in lauric, myristic, and oleic acids. The use of

Murumuru oil has many advantages such as; its highly nutritious content,

emollience and moisturizing agents and allows the replenishment of

moisture and natural elasticity.

Bacaba - Açu Oil: It’s extracted from a single palm stem that is best known

in the Brazilian state of Pará. It has a greenish appearance and pleasant

fragrance with physicochemical properties similar to those of olive oil. The

high content of linoleic acid (16%), essential fatty acids (EFA), which is one

of the lipid components of hair, helps reduce moisture loss and prevent

dryness by revitalizing the scalp.

MURUMURU OIL

+ BACABA AÇU OIL

Violet 43: technology of Italian origin with a blend of pigments with high

quality permeate deep into the fibers, neutralize the tones, eliminates

undesired tones and increases color longevity.


THERMAL

NEW SMOOTHING

SYSTEMS

The Thermal Professional Line was developed to treat unruly, rebellious,

bulky, and frizzy hair, with cuticles weakened by chemical services and

natural wear or aging prematurely by lack of essential nutrients.

Proposes solutions to discipline hair and offers maximum volume

control. With 100% smoothing results, it also offers thermal protection.

A fusion of reconstructive assets makes hair more resilient by internal

regeneration in the hair cortex. The result is visibly regenerated hair,

totally disciplined, shiny, soft, silky, and frizz free.

Thermal Home Care Line was developed to increase the longevity of the

professional service administered at the salon, protecting hair against

the daily physical and chemical aggressions. It is suitable for chemically

treated hair. Thermal Home Care Line protects, restores, gives silkiness

and intense shine, leaving hair smooth.


THERMAL PROFISSIONAL LINE

THERMAL SHAMPOO

Preparing the hair to receive the

smoothing service while

eliminating impurities that prevent

reconstruction and alignment.

THERMAL COMPLEX

Formula developed with a complex of

Keratin + Argan Oil, assists in

rebuilding the hair fibers and

elasticity, and aligns the cuticles.

Reduces frizz, leaving smoother and

disciplined hair with a natural look.

THERMAL EQUIL

It is an effective rebuilder that

balances the hair's pH. Formulated

with Sericin + Collagen, highly

regenerative compounds that revive

elasticity, shine, and softness. pH4

CLEAN AND

PREPARES

HAIR FOR

SMOOTHING

SERVICE

RESPONSIBLE

FOR

SMOOTHING

BALANCES

HAIR

pH

Active Ingredients:

Sericin & Collagen.

Indicated Use:

Pre-chemical service/treatment.

Content Volume: 33.81 fl oz

(1000 ml)

Active Ingredients: Keratin, Argan

Oil, and Glyoxylic acid.

Indicated Use: For curly,

voluminous, undisciplined hair.

Content Volume: 33.81 fl oz

(1000 ml)

Active Ingredients:

Sericin & Collagen.

Indicated Use:

Post chemical service/treatment.

Embalagem: 33.81 fl oz (1000 ml)


THERMAL DAILY USE

THERMAL SHAMPOO THERMAL MASK THERMAL CREAM THERMAL SERUM

Gently and effectively cleanses the

hair while reducing the static charge

and intensifies shine.

Acts on the internal structure of the

hair strand restoring proteins and

amino acids that profoundly repair

the more sensitive areas. Restores the

moisture content, giving hair strength,

shine, and softness. Recommended

to be used weekly.

Protects hair from extreme heat while

facilitating brushing, blow drying, and

flat ironing. Acting as a UV filter,

Thermal Cream protects hair against

daily aggressions leaving it silky and

shiny. No rinse.

It makes the hair fibers impermeable,

protecting it from external

aggressions, repairing, disciplining,

eliminating frizz, while leaving hair

soft and shiny.

CLEANS

AND

INTENSIFIES

SHINE

HYDRATES

AND SEALS

CUTICLES

PROTECTS

AGAINST

HEAT AND

ELIMINATES

FRIZZ

PROTECTS

AGAINST

EXTERNAL

AGGRESSIONS

Active Ingredients:

Sericin & Collagen.

Indicated Use:

For chemically treated hair.

Content Volume: 10.14 fl oz

(300 ml)

Active Ingredients:

Sericin & Collagen.

Indicated Use:

For chemically treated hair.

Content Volume: 8.82 oz (250 g)

Active Ingredients:

Sericin & Collagen.

Indicated Use:

For chemically treated hair.

Content Volume: 8.82 oz (250 g)

Active Ingredients:

Sericin & Collagen.

Indicated Use:

For chemically treated hair.

Content Volume: 1.69 fl oz (50 ml)


BLEACHING LINE

Prime has great pleasure in sharing the novelties of our Profit of Color line of bleaching powders.

With the launch of Luminum Blond Multi-technique white bleach powder that brighten up to 9

shades, our Platinum Blond has been redesigned with new key ingredients and now bleaches up to 10

shades.

We innovate, with the highest combination of technology brought from Germany.

The process of intensification of persulfates components present in the bleaching powder with the

function of generating a more intense and uniform opening at the time of the bleaching process.

Combined with selected protection ingredients of SEDCOLL and TILIA CORTADA technology, it

guarantees the result of healthy blonde hair.

Take the invitation and dare go to extremes with our full bleaching line.

MOISTURIZING AND LIPID AGENTS

PRESERVES THE INTEGRITY OF THE STRAND

GRADUALLY AND UNIFORMLY BLEACHES

ANTI-YELLOWING AGENTS AND COLOR NEUTRALIZERS

PROFIT OF COLOR OXI CREAM

Oxidizing emulsion of thick and creamy consistency, developed to prepare and

potentiate the action of the coloring and Prime bleaching powder line.


Change your life, change your tones!


PROFIT OF COLOR OXI CREAM

It is a product enriched by the exclusive German nutrition technology. Linden Oil, responsible for the high emollient and

moisturizing power, considerably lessens the aggression on the hair, avoiding the sensitization caused by Hydrogen Peroxide. It

also contributes to maintaining pH balance, allowing the precise and uniform development of color.


PROFIT OF COLOR LUMINUM BLOND - 9 SHADES

Prime is launching Luminum Blond Multi-techniques white bleaching powder with high performance for

services performed with paper, foil, balayage and also free hands. With controlled action, it lightens up to 9

shades in complete compatibility with all hair types. The main ingredient is the exclusive SEDCOLL technology

with silk protein in conjunction with hydrolyzed collagen and other active ingredients, allowing the hair to

receive extreme protection during the action process by generating a protective film in the cuticles while at the

same time provides elasticity and nutrition in the capillary fiber. To increase performance, we recommend using

Luminum Blond with our line of stabilized oxidants to achieve up to 9 whitening tones.

PROFIT OF COLOR PLATINUM BLOND - 10 SHADES

Platinum Blond is a controlled action bleaching powder. Now with a new formula in its technology, it lightens

hair up to 10 shades with a unique combination of activating elements. It provides advanced neutralization by

containing Italian pigment technology, Violet 43, with microcapsules that help prevent unwanted orange and

yellow tones during the bleaching process. The formula consists of German technology, LINDEN OIL, lipids and

trace elements found in the German flower Tilia Cordata, which provide protection and extreme reconstruction

during the whitening process. To increase performance, we recommend using Platinum Blond with our line of

stabilized oxidants to achieve up to 10 bleaching shades. And to make the treatment even more complete, we

offer our Profit Plex Line with even more incredible results.


SERVICE DAMAGE BLOCKER

FULL CAPILLARY RECONSTRUCTION

NOW HEALTHY BLOND HAIR IS IN YOUR HANDS!

With the latest technology, the best ally to

all cosmetologists has arrived in the

market. Its function is to give the capillary

fiber resilience, ensuring the integrity of

the strand.

Profit Plex relies on the main amino acids

of the synthesis of collagen. With the

superior technology of Aminoplex, we

have developed the structure of the hair

in liquid form. When Profit Plex joins the

already existing keratin chains in the hair,

it avoids damage caused by chemical

processes. It is ideal to mix in bleaching

and other chemical processes.


Intense Fortifier 1 - RESTORING GLOSS OF THE STRANDS WITH COLLAGEN AND KERATIN

The service is based on a quality compound of amino acids, AMINOPLEX. It is recommended to block hair damage and rebuild hair, giving it resilience and

a healthy and natural appearance. The formula restores and nourishes the hair strand inside out, during discoloration and coloring, avoiding hair breakage.

The pH ranges from 5.2 to 5.7.

Active Repair 2 - INTERNAL AND EXTERNAL CAPILLARY FIBER REPARATIVE MASK

Profit Plex is a new service developed with superior technology Aminoplex. Active Repair 2 has the intelligent action

of repairing and boosting the keratin of the hair strands after damage caused by chemical processes. Micro keratin

and its instantaneous absorption restores volume and fills the micro pores caused by chemical procedures therefore

restoring the elasticity, strength and softness back to the hair delivering disciplined and healthy looking hair. The pH

ranges from 3.5 to 4.0.

Linden Oil - ANTIFRIZZ FINISH SERUM

Linden Oil is a compound of highly regenerating lipids, found in

Tília, a unique technology of German nutrition. Made with

Vitamin E, Silicone and Tourmaline ingredients to leave hair

silky, disciplined, shiny and without frizz.


MATIZADORES

Prime pro extreme presents the Silver line to the profit of color

product series with products exclusive for care and maintenance

for blond hair.

With blend of high quality ingredients and pigments of Italian

origin, the difference of our line is that it not only a neutralizer for

blond hair but also provides full revitalization.

• Complete treatment for blond hair

• High potency of with neutralizer increasing

• Longevity with color and shine

• Customize tones

• Provide deep nutrition to instantly

• Seal the capillary fibers

Our Profit of Color Line is now more complete with the launch of

our Maintenance Line. We’ve enriched its formula with Vitamin B5,

Macadamia and Maranham Jaborandi – rich ingredients that

rebuild hair fiber, providing complete nutrition, elasticity and

anti-frizz action while giving your hair back its natural shine. Try our

Shampoo and Conditioning Mask to care for your hair on a daily

basis and our Color Correcting Mask to keep your hair the color you

want for longer.


SILVER MASK

Our silver mask provides the clear platinum effect with softness and shine. Our formula is enriched with lactic acid, grape seed extract, sericin and complex of cereals,

ingredients rich in protein and amino acids that nourish deeply into the hair. The pigment used in the formula is violet 43 of Italian origin, with high performing

technology.

SILVER GLOSS

Silver gloss provides full toning with possibility of customizing the platinum tone with several functions. The formula was

developed with d-panthenol, lactic acid, cationic polymers. When combined together it promotes full revitalization and a powerful

sealing agent to the cuticles, with high pigment preservation. The pigment used is violet 43 of Italian origin, with technology of

high quality.

GRAPHITE MASK

Learn more about the new product releases, graphite mask and silver mask plus, developed to provide several tones of blond hair.

Prime Graphite mask , always aims to provide the very best professional products. The formula is enriched with macadamia,

vitamin b5 and silicone, all nutrients that complete conditioning, keeping the hair nourished and with elasticity . Graphite mask

has exclusive pro-pigment technology, a blend of pigments, powerful anti-yellowing with high potency, that provides rapid action

in recovery with shine and in the renewal of color of hair securing the silver effect loner.

SILVER MASK PLUS

Silver mask was developed in the laboratory with innovating technology adding to

an even fuller line of profit of color product series with the new silver mask plus.

High potency silver mask with the exclusive technology pro-pigments and

nanotechnology of nano-particles of pigments with ingredients that adhere in the

strands to neuralize yellow and brassy tones.


NEW

NUTRITION AND REPAIR

MASK FOR DAMAGED HAIR

Web effect for maximum absorption

Potent reconstruction capability

Blend of innovative ingredients

Instant nutrition


NEW

PRIME’s research and development team has designed the Impact

Mask with web effect, which has a function of facilitating the

distribution and absorption of product, reconstructing damaged and

dry hair, replacing lost mass in porous hair and providing intense shine

leaving hair healthy and soft.

BI-PHASE REMOVER

REVITALIZER FOR DAMAGED AND UNRULY HAIR

The technology relies on Sunflower Oil, rich in

vitamins A, B and C. In addition, it contains several

minerals like iron, potassium, and calcium, a

powerful cuticle revitalizer that helps maintain

moisture within the hair.

Shea Butter, a high quality key ingredient,

strengthens hair fibers, protects against chemical

damage and against solar radiation.

MAGIC

BENEFITS

And Marine Algae, found in the deep Pacific

waters, promotes the lipid replacement process

and is rich in amino acids, proteins, minerals and

trace elements to promote complete

reconstruction

With this blend of innovative accessories we offer a mask with high potency

of nutrition and restoration in chemically treated, damaged or dry hair, with

antioxidant action to enhance shine.

Finalize with PRIME Impact Mask for extreme results.


BI-PHASE REMOVER

REVITALIZER FOR DAMAGED AND UNRULY HAIR

MAGIC

BENEFITS


Prime, always innovating the beauty market, is launching the bi-phase re-conditioner with 15 multi-benefits, suitable for all types of

hair. The formula was developed with the highest quality key ingredients. It relies on Tamarind, a powerful regenerator and

rebuilder of the hair fibers, Panthenol, which restores natural moisture, because of its extreme emollience, to create a soft and shiny

touch. Silk protein, which generates a protective film against future aggressions, promotes elasticity and strength. This blend of

assets allows for 15 magic multi-benefits from the first application.

ANTI-FRIZZ ACTION

Realigning hair to keep it straight and

disciplined longer.

ANTI-AGING

Anti-aging effect on hair.

MAXIMUM THERMAL PROTECTION

Extreme action of protection against

heat from blow-dryers and flat-irons.

SEALING OF PORUS HAIR

Allows hair to stay straight for longer

duration.

EXTREME SHINE

Intense shine even on the dullest

hair.

TOUCH OF SERUM

It seals open cuticles providing a soft and

silky touch.

SOLAR PROTECTION

UV ray protection during sun exposure.

RESTORES NATURAL MOISTURE

Maintain the moisture level to minimize

dry hair and breakage.

EXCLUSIVE FRAGANCE

The fragrance is sensual but breathtaking

while at the same time delicate with fruity

and floral notes.

INSTANT NUTRITION

It generates deep nutrition in the hair

strand, acting mainly with dry hair.

IMMEDIATE RELEASE

Within seconds of application, we get

instant activity without causing hair

breakage.

ODOR NEUTRALIZER

It neutralizes unpleasant odors of

smoke and other odors that get

absorbed into hair.

RESTORATION WITH DAILY USE

With daily and continuous use it acts as

an instant revitalizer for the most

damaged hair types.

CHEMICAL FREE

No added parabens and preservatives.

OIL FREE FORMULA

Low molecular weight, non-oily

formula.


HYDRA

HYDRATION, MOISTURE BALANCE

AND NUTRIENT REPLENISHMENT

The Hydra Line with high moisturizing content was developed to

promote moisture balance, replace lost proteins, nourish, and

protect hair.

With Sericin, Panthenol, Ceramides and Silk Protein, it disciplines

and restores dry hair, reduces porosity, revitalize and restores shine

and softness. It is ideal for dehydrated, dry, and brittle hair making

it a great choice of post-coloring and post-chemical services.

The Hydra Home Care line is formulated with Seriseal, Panthenol,

Ceramides and Silk Protein; all active ingredients that maintain healthy,

hydrated, and protected hair with natural balance.


HYDRA PROFISSIONAL LINE

HYDRA SHAMPOO

Cleanses and prepares hair for

effective hydration to deliver all

necessary hydrating agents to the

hair strand, eliminating internal

barriers that hinder moisture

absorption.

HYDRA CONTROL

Concentrated technology focused on

repairing, nourishing, and deeply

moisturizing in the most needed

areas. Controls the natural moisture

level, strengthening and protecting

the hair. It is rich in antioxidants

making it preferable to use after a

color or highlight service to increase

longevity.

HYDRA MASK

It deposits moisturizing molecules,

vitamins, proteins, and nutrients, in

the capillary cortex. Gradually

decreases the porosity in the hair

strands and eliminates the

dehydration cycle by sealing the

cuticles.

CLEANS AND

MOISTURIZES

HAIR

REVITALIZES

HAIR'S FLEXIBILITY

NOURISHES

AND

MOISTURIZES

DRY HAIR

Active Ingredients:

Seriseal & Cysteine.

Indicated Use: For dehydrated, dry,

and porous hair.

Content Volume: 33.81 fl oz (1000

ml).

Active Ingredients: Seriseal e Proteína

da Seda.

Indicated Use: For dehydrated, dry,

porous hair, pre-service/treatment,

and coloring and highlighting services.

Content Volume: 12 x .34 oz (10 ml) &

1 spray applicator.

Active Ingredients:

Seriseal & Cysteine.

Indicated Use: For dehydrated, dry,

and porous hair.

Content Volume: 17.64 oz (500 g).


HYDRA DAILY USE

HYDRA SHAMPOO HYDRA MASK HYDRA CREAM HYDRA SERUM

Highly moisturizing formula for dry

hair, which gently cleanses,

eliminating impurities that disrupt the

moisture content. Maintains

hydrated, clean, and healthy hair.

It is a conditioning mask with deep

moisturizing agents that balance the

moisture content of the hair to

maintain shine and softness.

Thermal protection developed for dry

hair, which protects from excessive

heat from blow drying and flat

ironing. It helps retain moisture

content in the hair fiber, leaving it

hydrated and healthy. No rinse.

A heat shield made to protect,

discipline, and moisturize hair from

external aggressions such as, UV rays

and pollutants increasing flexibility

and softness while blow-drying.

CLEAN AND

PREPARES

HAIR

HYDRATES AND

PROMOTES

SHINE

REDUCES

FRIZZ AND

PROTECTS

HAIR

PROMOTES

SHINE AND

PROTECTS

HAIR.

Active Ingredients:

Sericin, Panthenol, Ceramides, &

Silk Protein

Indicated Use: For dehydrated, dry,

porous hair.

Content Volume: 10.14 fl oz (300 ml)

Active Ingredients:

Sericin, Panthenol, Ceramides, &

Silk Protein

Indicated Use: For dehydrated, dry,

porous hair.

Content Volume: 8.82 oz (250 g)

Active Ingredients:

Sericin, Panthenol, Ceramides, &

Silk Protein

Indicated Use: For dehydrated, dry,

porous hair.

Content Volume: 5.07 fl oz (150 ml)

Active Ingredients:

Sericin, Panthenol, Ceramides, &

Silk Protein

Indicated Use: For dehydrated, dry,

porous hair.

Content Volume: 1.69 fl oz (50 ml)


MAXIMUS

HAIR CARE AND

VOLUME REDUCTION SYSTEM

With nourishing properties, Maximus restores, moisturizes, and repairs

the hair fibers. The Maximus Control line strengthens hair and provides

absolute control of volume and frizz. Enriched with innovative and

effective technologies such as: Açaí and Bamboo, promoting healthy,

resilient, disciplined hair with intense shine.

The Maximus Home Care Line was specially developed for the

maintenance of bulky, unruly, and frizzy hair. Nourishes, strengthens,

and creates a natural look.


MAXIMUS PROFISSIONAL LINE

MAX SHAMPOO MAX DOSE MAX DEFRIZZ SPRAY MAX MASK

Leaves hair clean and revitalized,

making it easier to absorb protein,

keratin, and vitamins that regulate

and restructure the hair strands. It

restructures and conditions hair

giving it an intense shine.

Max Dose Ampule is a concentrated

restorative formula that repairs and

strengthens the hair fiber in addition

to giving flexibility. It has antioxidant

and anti-aging effect.

Controls the volume decreases static

and eliminates frizz. Hair becomes

disciplined, fortified, healthy, and

looks perfect in any weather.

Intense conditioning mask that

reconstructs, strengthens, and seals

the cuticles. Replenishes nutrients

and stabilizes the capillary pH.

Significantly improves the texture,

softness, and shine.

CLEANS

AND

REVITALIZES

TREATS AND

RESTORES

STRENGTHENS

AND PROMOTES

SHINE

REBUILDS

DAMAGED

HAIR

Active Ingredients:

Structure XL ®, Açaí, & Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 33.81 fl oz (1000

ml)

Ativos:

Structure XL ®, Açaí e Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 12 x .34 oz (10 ml)

& 1 spray applicator

Ativos:

Structure XL ®, Açaí e Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 33.81 fl oz &

10.14 fl oz (1000 ml & 300 ml)

Ativos:

Structure XL ®, Açaí e Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 17.64 oz (500 g)


MAXIMUS DAILY USE

MAX SHAMPOO

It facilitates a gentle and effective

cleaning revitalizing the strands.

Preparing the hair to receive

softening and conditioning agents

to give the cuticles a polished look.

MAX CONDITIONER

Nourishing conditioner that seals

cuticles and repairs the damaged

fibers. With Açaí and Bamboo, Max

Conditioner fortifies, gives shine,

smoothness, and silkiness to hair.

Controls static electricity and

disciplines hair.

MAX LEAVE-IN

Controls volume and frizz. Thermal

activated shield that prevents

external agents such as pollution and

waste from penetrating the cuticles

protecting and maintaining its

integrity. The hair is left disciplined

and natural looking. Does not weigh

down hair. No rinse.

CLEANS AND

PREPARES

CONDITIONS

AND

DISCIPLINES

PROTECTS AND

CONTROLS

VOLUME

Active Ingredients:

Structure XL ®, Açaí, & Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 10.14 fl oz

(300 ml)

Active Ingredients:

Structure XL ®, Açaí, & Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 10.14 fl oz

(300 ml)

Active Ingredients:

Structure XL ®, Açaí, & Bamboo.

Indicated Use: For voluminous and

undisciplined hair.

Content Volume: 8.45 fl oz (250 ml)


LUSTROUS HAIR

AND EXTREME SHINE

• ARGAN OIL AND ROYAL SILICONE

• ODOR NEUTRALIZER

• ANTI-FRIZZ ACTION


PROFESSIONAL

QUALITY IN THE

OPTIMUM SIZE

Professional line designed for the daily routine

of cosmetologists. Ideal for use in the services

offered by the salon as a support line for the

back bar Composed of a shampoo and a

conditioning mask, it promotes shine, softness

and protects the strands.

PROFESSIONAL

BACK BAR LINE

Daily Care Shampoo

Cleans and moisturizes chemically processed

hair. With Argan Oil, Macadamia Oil, and Açaí

Oil, it has anti-oxidant properties that fight free

radicals. It preps the hair to receive the

smoothing service while strengthening and

enhancing its natural shine.

Intensive Care Mask

Made with Argan Oil, Macadamia Oil and Açaí

Oil, Prime Mask restores and nourishes hair

damaged by chemicals. With rich anti-oxidants,

it fights free radicals and repairs the damages

done to the cell cuticle. It strengthens and

protects the strands, prevents the appearance

of split ends, giving it shine and softness.

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