Newsletter - August2017
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2017 August Issue<br />
Centrolene<br />
NewsEdge<br />
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Centrolene<br />
NewsEdge<br />
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Contents<br />
Welcome Message……………………3<br />
What’s News?..............................4,5<br />
About Centrolene Members.…….6,7<br />
New Member Onboard……………..8<br />
Centrolene Product……………………9<br />
Centrolene AGM 2018.………………10<br />
Centrolene Referral Program..……11<br />
Centrolene Global Coverage………12,13
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Page: 3<br />
Welcome to the future of<br />
freight-forwarder networks<br />
The partnerships work because each<br />
member is a leader in their country and<br />
has the drive and desire to become a<br />
global player.<br />
Alex Ruf<br />
Chief Executive Officer<br />
When we created the Centrolene<br />
Network, we knew it would be a gamechanger.<br />
We knew ambitious mid-sized<br />
companies want to win more business by<br />
partnering with other firms around the<br />
world. And we knew technology was<br />
revolutionizing our industry and that<br />
whoever had the best technology would<br />
come out in front.<br />
Centrolene Network gives freight<br />
forwarders the two things they need to<br />
take their businesses to the next level –<br />
powerful partnerships connected by<br />
powerful technology.<br />
The technology works because it has<br />
been designed without compromise to<br />
meet the needs of our industry. The<br />
Centrolene C-Suite is the world’s first fully<br />
integrated solution for the logistics<br />
industry. It is designed by industry<br />
professionals, for industry professionals.<br />
The Centrolene C-Suite allows our<br />
members to amplify and project their<br />
strength to potential customers. It<br />
provides connectivity to other members<br />
in the network and allows them to easily<br />
perform all their global processing<br />
functions. It delivers true supply-chain<br />
visibility which our members know is the<br />
key to competing with the top players.<br />
So when you are ready to power-up your<br />
companies with the best technology and<br />
business practices, it is time to become<br />
part of the Centrolene Network.
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Page: 4<br />
What’s News?<br />
Online freight marketplaces ‘not a threat to<br />
forwarders’<br />
Logistics providers reluctant to embrace ‘information revolution’ and ‘digital<br />
solutions to enhance their businesses’ risk losing money and customers<br />
Will Waters | Wednesday, 19 July 2017<br />
Forwarders and shippers unwilling to implement digital solutions will increasingly be left<br />
behind by rivals able to generate cost savings and service improvements through new<br />
technologies, according to 25-year logistics veteran Alex Ruf.<br />
“An information revolution is taking place and companies are demanding greater visibility,<br />
more sophisticated analytics and the ability to make better and faster decisions,” said Ruf,<br />
CEO of freight rate search platform book-cargo.com. “It’s not about choosing whether or<br />
not to adopt new technology and working practices, it is about when you do so – change<br />
is inevitable.”<br />
Ruf also claimed it was wrong to frame the discussion about new technologies entering<br />
the logistics space as a battle between incumbents and disruptors.<br />
“New technology does not have to be negatively disruptive to the traditional ways that<br />
forwarders and shippers conduct business,” he said, arguing that his company’s product<br />
was “designed to enhance the businesses of our users, not detract from them. The<br />
feedback we get from forwarders and shippers is very positive.”<br />
Ruf insisted all supply chain stakeholders – whether procuring or providing air, land or
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Page: 5<br />
ocean forwarding services – could now reduce costs and improve supply chain<br />
transparency by deploying new technological solutions. “And, of course, customers also<br />
want lower quotes and improved transparency, so it’s a win-win,” he added.<br />
“Whether now or in the near future, failing to embrace digitisation and the automation of<br />
supply chains and freight bookings will have an impact on profits and customer relations.”<br />
His company’s platform was ‘soft launched’ last October and already has around 6,000<br />
registered shipper and forwarder users, making it one of the world’s largest freight rate<br />
search marketplaces. The system provides a way to request and compare freight rates for<br />
global FCL, LCL, air and road shipments online, with comparisons possible based on price<br />
and transit time.<br />
It also offers tariff-management and rate-upload functions as well as analytical tools<br />
“which enable strategic planning across variables including reply times, hit ratios and most<br />
requested lanes”. Online bookings can be made by forwarders, shippers or agents with<br />
just a few clicks, the company claimed.<br />
Ruf claimed these kinds of products bring the freight forwarding and logistics industry<br />
“into the digital age”, with his company’s freight rate search platform “attracting more<br />
users every week”.<br />
“Forwarders like it because they can upload their rates. Counter-parties like it because<br />
they can get an immediate response,” Ruf said. “As well as shippers using it to procure rate<br />
and routing options by all modes, freight forwarders are also reaching out to other<br />
forwarders.”<br />
It also helps forwarders who do not have partners or agents in specific countries to find<br />
them, he claimed. Electronic Data Interchange (EDI) connections can be established to<br />
share booking details and shipping instructions with other users. And once a booking is<br />
made, the platform “provides a tailored control tower to ensure end-to-end supply chain<br />
visibility”.<br />
Ruf claimed this kind of online freight marketplace “vastly reduces the time and resources<br />
required to effectively manage supply chains for both buyers and sellers of air, ocean and<br />
land freight services”.
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Page: 6<br />
About Centrolene Member:<br />
Celero Ltd - Mauritius<br />
Celero is an independent logistics group based in Mauritius and<br />
Madagascar and provides innovative logistics and supply chain solutions<br />
to its clients and partners locally and around the world.<br />
Celero seeks to provide customised services to its clients – seeing to<br />
their logistics needs in a cost-effective way and allowing them to focus<br />
on their core businesses. We encourage our staff to manage excellent<br />
relationships with clients and partners based in integrity and trust.<br />
Celero believes that their prime asset is people. They believe in a<br />
philosophy of employing the best people in the field, offering continual<br />
training and providing them with incentives to make valuable<br />
contributions to the group.<br />
Celero also believe they have a social responsibility to our employees<br />
and to the community.<br />
Celero is owned by its senior management, who has extensive<br />
experience in the logistics field.
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Page: 7<br />
About Centrolene Member:<br />
IFS - Peru<br />
IFS Group is one of the most representative cargo agents in the world. It is part of a seven agent’s<br />
network, with more than 5,000 strategic partners located in almost all cities, ports and airports<br />
worldwide.<br />
IFS is a business group that has highly qualified personnel, enabling them to advise on any of the<br />
processes of international and national trade, offering customers a comprehensive service.<br />
IFS has three business units, in order to specialize the service for each of them: International<br />
Freight Shipping (IFS), Logis Logistics (LL) and International Freight Logistics (IFL). Such areas are<br />
focused and specialized in Air Transport, Sea Transport, Projects, Customs and an Integrated<br />
Logistics Service.<br />
IFS is your best option on International Cargo Logistics Distribution, with a coverage backed by<br />
2,500 representative agents worldwide. Through our Global Logistics Network we reach over 450<br />
origins and / or destinations.
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NEW Member Onboard:<br />
Page: 8<br />
Winner Shipping Co Ltd – South Korea<br />
Winner Shipping has grown up as NVOCC that<br />
provides break bulk and project cargo service<br />
professionally and we’re the best M/S in the field of<br />
Marine Engines in Korea since the company was<br />
established in 2006.<br />
Types of Services:<br />
• Marine Engine<br />
• Steel Products<br />
• Raw Materials<br />
• Project Cargo<br />
• Ocean Freight<br />
• Air Freight<br />
• Road Transportation<br />
• Customs Clearance<br />
• Warehousing<br />
• Distribution<br />
• Packing<br />
We’re also growing up as International Freight<br />
forwarding company that provides comprehensive<br />
logistics services such as customs clearance and<br />
warehouse business on the basis of brokerage of<br />
inland transport and sea/air freight.<br />
With more than 20 years of experience in all aspects<br />
of handling and coordinating the logistics of<br />
International cargo, we’re proud of ourselves on<br />
world-class service. You can trust Winner Shipping to<br />
get your valuable cargo to its final destination on<br />
time, intact under proper shipping mode and<br />
reasonable price.<br />
We promise we will always provide the best logistics<br />
services with the top spirit.<br />
Let us have the opportunity to prove this to you, your<br />
team and your company.
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Change is inevitable.<br />
Be a digital-ready forwarder or<br />
left behind by rivals?<br />
It is your choice…<br />
Contact support@centrolene.com to help you!<br />
Page: 9<br />
The Customer Freight Portal<br />
Request – Quote – Book<br />
A strong customer-facing tool that allows your<br />
customers recognize you as a market leader for<br />
modern, state-of-the-art Digital Freight Forwarding!<br />
Your customer freight portal embedded on your<br />
website, branded under your branding umbrella<br />
helps you to sell yourself as a Digital Freight<br />
Forwarding company.
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Join us!<br />
Centrolene Network AGM 2018<br />
Bangkok, Thailand<br />
(28 th February to 2 nd March)<br />
Page: 10<br />
Member Rate: US$1,199 + US$40 Admin Fee<br />
Contact: anna@centrolene.com
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Page: 11<br />
Member Referral Program<br />
Centrolene Network offers up to<br />
6-month free membership<br />
Word of mouth will only work (1) if you are satisfied in the<br />
result of joining Centrolene, (2) your trust in the Centrolene’s<br />
team and (3) your commitment to grow business together<br />
with Centrolene’s members.<br />
We have numerous members recommending their premium<br />
partners in the last few months as they are fully aware of the<br />
value and benefits of joining Centrolene, the one and only<br />
Network which links members up and enhancing human<br />
relationship using technology, thus increasing efficiency and<br />
effectiveness.<br />
With the above recommendation program in place, we strongly<br />
urge you to be part of the program and recommend your top<br />
Six partners to join our big family.<br />
And most importantly, you get rewarded at the same time!
Centrolene Glob<br />
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Centrolene Members<br />
Looking for Members
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Page: 13<br />
al Coverage<br />
Wanted Members in<br />
the following<br />
countries:<br />
• Albania<br />
• Azerbaijan<br />
• Bangladesh<br />
• Bolivia<br />
• Cameroon<br />
• Colombia<br />
• Costa Rica<br />
• Denmark<br />
• Ecuador<br />
• Ethiopia<br />
• Finland<br />
• Guatemala<br />
• Ivory Coast<br />
• Jordan<br />
• Kyrgyzstan<br />
• Lao<br />
• Maldives<br />
• Namibia<br />
• Norway<br />
• Oman<br />
• Panama<br />
• Qatar<br />
• Russia<br />
• Rwanda<br />
• Sierra Leona<br />
• Sudan<br />
• Tanzania<br />
• Uganda<br />
• Ukraine<br />
• Venezuela<br />
• Yemen<br />
• Zambia<br />
• Zimbabwe
2017 August Issue<br />
Centrolene<br />
NewsEdge<br />
Know more.
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