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Big Media, Streaming, and Live TV – It’s Complicated

Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.

Big Media, Streaming, and Live TV – It’s

Big Media, Streaming, and Live TV It’s Complicated ThinkNow Media Explores Streaming and Live TV Habits of Total Market Consumers Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service. As you can see, things in media are, for lack of better words, complicated. Unpacking who watches what and where is becoming increasingly difficult. So, ThinkNow Research wanted to get back to basics and just ask people how they consume media. In our recent study, ThinkNow Media, we look at a nationally representative sample of U.S. Hispanics, African-Americans Market Research, Asians and non-Hispanic whites to see if there were any major differences in usage across the major media modes. The findings of the study are depicted in our 2017 report, now available for download at no cost to you. But here are a few highlights: African-American Live TV Viewership Live TV is still popular across the total market, but African-Americans live TV viewership is the highest out of all cohorts and significantly higher than Hispanics and Asians: Of African-Americans, 73% report watching live TV when the show airs on network TV. This is a stark contrast to the 55% of Asian viewers who report watching live TV, but close to live TV consumption of White viewers at 69%. [Download the full report here] Network TV has finally figured out that African-Americans desire to see more African-American led programming, a conclusion validated by the explosion of the hit TV show Scandal, and furthered by the popularity of shows like Black-ish, Empire, and Atlanta. Pay TV services, like HBO, are also getting the hint, airing shows like Insecure. The rise of African-American led content has exposed audiences to various views and conversations taking place within the African-American community. This

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