The Connect Magazine_Summer 2017_Hires

Welcoming
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welcome
HEAD OF VIDEOGRAPHY
CHRIS HOLLO
I can’t remember ever not
being a photographer, even
before I even knew it was
possible to make a career out
of it. In high school, I took
photography classes and was
on the annual staff. Creating
images for the school yearbook
was my first taste of real
photography experience, in fact
- outside of capturing whatever
spoke to me creatively.
In college, while earning
my business degree, I took every available opportunity to venture over
to the art department. My spare time was spent in the university’s
darkroom, experimenting and honing my craft. The photography
classes were all taught through the art department, which was a
blessing because I learned from and studied the masters. Over time,
however, I began veering away from creating fine art images and more
toward exploring commercial work. It wasn’t until many years later,
after I began working commercially, that I realized just how important
learning to be an artist would benefit my commercial career.
At the end of my junior year in college, my photography professor
referred me to a local commercial photographer who was looking for a
full-time assistant. I got the job and - alas! - I learned photography was
a viable career choice. It was news to me, but good news it was.
I worked for and studied under one of the best photographers in
Nashville for two years, taking all my remaining classes at night so
that I could continue to absorb everything. Two years later, when I
had taken in all he could teach me, I went out on my own and never
looked back.
Photography has always been my most cherished creative outlet.
It’s a way to express myself, to earn a living and, most importantly,
help a client realize their vision. I’m a craftsman, a technician, a creator
and a problem-solver. Every assignment is different, every client is
different and I like it that way. Being able to photograph 72 pairs
of ski gloves for a catalog one day and a medical helicopter (while
flying alongside in another helicopter, over the beautiful Smokey
Mountains!) is truly amazing.
I’ve been on assignment in 45 U.S. states, as well as internationally.
I have photographed celebrities in my studio and in the privacy of their
homes. I have worked in Carnegie Hall, the New York Stock Exchange,
Royal Albert Hall in London, and been the house photographer at the
Grand Ole Opry for 17 years. What a ride!
I’ve been self-employed for almost 30 years, receiving numerous
awards for both photography and film making, teaching college-level
photography and video production and having served on the national
board of a photographic trade association.
I love being discovered by new clients and getting the chance to
help them achieve their goals, and I am honored to be the newest team
member of The Connect Magazine.
PUBLISHER, CEO
ERIC JORDAN
ejordan@theconnectmagazine.com
PARTNER
DR. EDDIE D. HAMILTON, MD, FAAP
MANAGING EDITOR
LACEY JOHNSON
ljohnson@theconnectmagazine.com
COPY EDITING INTERN
MADISON YAUGER
DIRECTOR OF VIDEOGRAPHY
CHRIS HOLLO
HEAD PHOTOGRAPHER
BARBARA POTTER
bpotter@theconnectmagazine.com
PHOTOGRAPHER
DEVIN WILLIAMS
NATHAN ZUCKER
DIRECTOR OF COMMUNITY ENGAGEMENT
CAROLYN MCHANEY-WALLER
Carolyn.waller@zeitlin.com
DIRECT CONNECT
SUSAN VANDERBILT
susanvanderbilt@entreesavvy.com
SENIOR WRITERS
DR. MING WANG
JACKIE NENTWICK
JOE SCARLETT
KEELAH JACKSON
SHAWN WHITSELL
TONI LEPESKA
CONTRIBUTING WRITERS & PHOTOGRAPHERS
CAT HAMM - Photography from EC
CATE BROWN PHOTOGRAPHY - Gerry Fernandez
GRAHAM HONEYCUTT - Empowerment
JOSHUA MACLEOD - Growability/Business
JAMES BANKER PHOTOGRAPHY - The 6 Words That Changed My Life
JESSICA STODDOM PHOTOGRAPHY - Mixtroz
ZACH WATSON - JumpCrew
DIRECTOR OF SALES
ERIC JORDAN
PUBLISHERS AND SALES REPRESENTATIVES
Help Wanted: Join Our Team
ALABAMA FLORIDA
GEORGIA KENTUCKY
LOUISIANA MISSISSIPPI
TENNESSEE VIRGINIA
ADVERTISING INQUIRIES
advertise@theconnectmagazine.com
If you would like to write an article for our next issue, please contact
Lacey Johnson for editorial inquiries @ ljohnson@theconnectmagazine.com.
“PUTTING YOUR BUSINESS IN CLIENTS’ HANDS”
4 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

CAN CHANGING YOUR DEFINITION OF SUCCESS
MAKE YOU MORE SUCCESSFUL?
SOMEONE ONCE TOLD me their three ingredients
for success were patience, perseverance and luck. I
suppose this can be applied to any profession. But
my wish is for readers of The Connect Magazine to
challenge and redefine their definitions of success.
I was raised by an incredibly strong single mother. I
remember asking myself as a kid, “Why does my mother
have to work two or three jobs just so we can eat?” Despite
how difficult it was, she always encouraged my siblings and
me to make good decisions and “aim for the stars.” I recall
her telling me that I could do anything - if and only if - I put
my mind to it.
While growing up, I didn’t realize how powerful her
words would prove to be. I made some poor decisions in
my youth, but I believe those mistakes were the building
blocks to my success. I clearly remember my loving mother
repeating her three ingredients for becoming successful: First,
she told me to always take care of my children and “Don’t be
like your daddy.” (I heard this one quite often.) Second, she
instructed me to secure a respectable job and focus on myself.
Third, she told me to take care of my wife so that she would
never have to work as hard as my mother did.
Those are all great traits to have and I somehow assumed
if I followed them, I would live a “successful” life. I learned
it isn’t so simple.
My world changed drastically several years ago when a
good friend challenged my definition of success. He asked
me, “Eric, What’s your purpose and passion?” I was so
focused on living a “successful” life that I had no idea what I
was meant to accomplish while on Earth.
After some thought and more living, I realized success is
more than having a certain amount in your bank account or
reaching a particular career height. Successful living to me,
in the broadest sense, means a life led by my spirit, being
unafraid to try for new opportunities, spending time with
those I most care about and living without regrets. In the
Christian Bible, Matthew 16:26 says: “For what will it profit a
man if he gains the whole world and forfeits his soul? Or what
shall a man give in return for his soul?” I live by this concept.
Taking a bold leap of faith while listening to the whisper
of my spirit was my first step toward living a successful life.
Starting The Connect Magazine has been one of the most
rewarding endeavors I’ve ever been a part of. Changing
lives, creating jobs, building communities and speaking to
souls are all priceless endeavors, which is why I continue to
enjoy working with individuals such as my Managing Editor
Lacey Johnson. We both share the same passion and love for
believing in the greater good and empowering others. This is
invaluable to me.
Looking back, if that same friend were to ask me my
three ingredients for success, I would now say to him, with
confidence: First, believe in something more powerful
than you. Second, trust the process. And, finally, surround
yourself with only positive and uplifting people.
I believe it is more important to keep your focus on your
long-term goals than to profit immediately by nickel-anddiming
your customers to death. I pride myself on giving
our readers, who are still becoming acquainted with us,
inspiration and valuable information - for free. I am also
grateful to my mother, who taught me the importance of
loving and respecting others.
I’ll conclude this message with a quote by Vincent Van
Gogh: “Love many things, for therein lies the true strength,
and whosoever loves much performs much, and can
accomplish much, and what is done in love is done well.”
CEO/PUBLISHER
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 5

14
Contents
Summer 2017
Cover Story 24
SPIRITUAL MASTERMIND DEEPAK CHOPRA ON
HOW TO CREATE AN EXTRAORDINARY WORLD
This globally-renowned superstar has a special message for every
questioning and suffering heart.
Features 14 THE ANTHEM OF GIGI BUTLER: FROM FALLEN DREAMS
IN NASHVILLE TO NATIONAL CUPCAKE SUPREMACY
24
She went from rags to reigning culinary queendom.Here’s how.
18 MIZTROZ: THIS MOTHER-DAUGHTER DUO IS
PUTTING THE QUALITY BACK IN CONNECTIONS
These two fierce female entrepreneurs bravely and daringly
carved their own pathways to success (and they’re hooking
you up with sweet connections as a result).
48
30
CEIBA ART GALLERY OFFERS STUNNING CELEBRATION
OF LATIN AMERICA & BEYOND
35
WHAT NEW YORK CITY TAUGHT ME ABOUT
LOVE & HUMANITY
In all of its cosmopolitan and frenetic glory, the Big Apple never
stops teaching us this.
42
LAUNCH TENNESSEE MADE AN ENTREPRENEURIAL
SPLASH WITH THEIR 36|86 CONFERENCE
It was a hot soirée of goals, networking and visionaries.
44
WELLNESS EMPEROR DR. JOSH AXE ON MAKING
IMPACT OUT OF PERSONAL TRIALS
This internet-viral health guru almost lost his mother to cancer,
but it gave him a purposeful life.
48
Columns 10
36
38
41
WHY CULTURAL INTELLIGENCE IS ESSENTIAL
FOR YOUR BUSINESS TO THRIVE
Is your lack of cultural acceptance and understanding plaguing
your professional growth?
WALKING INTO YOUR DESTINY GRACEFULLY
It’s high time you admit that you deserve the fruits of
your hard work.
HOW TO PROMOTE YOUR BRAND ON SOCIAL
MEDIA WITHOUT FEAR
You’ve created something awesome. Don’t be afraid to tell
everybody about it.
THE GREAT JUGGLING ACT: HOW WORKING
MOMS STRUGGLE TO BALANCE CAREER
& MOTHERHOOD
TAKE THE INITIATIVE TO HELP THOSE IN NEED
You may have no idea how far and deep your support will reach.
44
30
COVER PHOTO: DEVIN WILLIAMS
18
47
GET OFF THE STAGE AND GET IN THE MOMENT
by The Daily Doll
Let us live a little, and stop worrying so much about proving to
others how magnanimously we are living.
The Connect Magazine is a quarterly lifestyle publication and online media
source committed to engaging our diverse audience through empowering and
impactful stories of entrepreneurs, young professionals and businesses in pursuit
of creating positive ripples throughout the world, through efforts large and small.
42
6 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

At Holler & Dash, we’re about the experience that comes with it.

EMPOWERMENT
WRITTEN BY: KEELAH JACKSON
SUPPOSE THE DAY has come - finally - when you know your
career dreams are manifesting into reality. There are no more
doubts that you have “done the work,” and now it is time to
accept your evolved and professionally-actualized self.
Psychologists have long attested that the process of selfactualization
occurs when all components of development and existence
collide to form the perfect opportunity for one to become who he or she
was innately meant to be - mentally, physically and emotionally.
It is well understood that the process of accepting a surreal
professional actualization may be overwhelming; it may even take your
breath away. You are the resulting embodiment of your blood, sweat,
and tears: your hard work. So, what does that mean precisely, and what
exactly does that look like?
The key of the glory is to flow with what you have fundamentally
intended. Move in tandem with the energy of being the success you are.
You set and worked toward the intention of succeeding, and you have
done just that. Congratulations.
The proof is “in the pudding,” and you could not have made it
happen if you weren’t fully capable of triumph. Don’t underestimate
your strengths any longer, and put your vulnerable insecurities to bed.
Indeed, you must be responsible for yourself to know your human
limitations, but - note to you - beyond infinity is your limit.
Savor and appreciate your moments of manifestation, while going
beyond them, by employing the following strategies:
1 DON’T DISCOUNT THE POWER OF A VISION BOARD
Perpetuate and further develop your business and personal objectives
by using a vision board. Vision boards, literal areas where you display
specific images or scenes of the objects or lifestyle of your desires, are
amazing tools for assisting one’s brain in visualizing the career, lifestyle,
and personal goals of his/her dreams.
They are extremely powerful in attracting the desires of your
attention, but they help in generating new aspirations, too! As long
as you truly believe that you can accomplish or attain whatever those
visions are, you can bring them to life! Your visual images posted to
the board should be placed in a prominent spot for daily viewing, and
you should mentally stay in the space of believing for bigger and better
experiences and expressions of who you essentially strive to be.
2 DRESS AND ACT HOW YOU WISH TO BECOME
Live impeccably in all facets of your career development and
organization. Support your professional victories by utilizing great
marketing and branding techniques–consistently present yourself in
the most desirable way to communicate that you are extraordinary!
It’s perfectly okay to advertise your entire professional skillset, so
please do. Reside in the successful frame of mind. Dress for success.
Plan like a boss!
Stay on top of the savvy business trends, and by all means, remain
grounded. Keep a strong team of like-spirited individuals around you to
support and hold you accountable for being balanced and ethical in your
pursuit of continued success.
3 NEVER BE TOO ARROGANT TO BE ADVISED
Be confident but remain humble, heeding the advice of sage professionals
who’ve paved the way in your specific arena of success. Sound business
advice helps you to navigate the scene in your field of expertise.
Once you’ve “arrived”–which there’s absolutely no such thing, by
the way–is certainly not the time to acknowledge others’ golden nuggets
of advice and experience that have been shared to you beforehand. Let
their pitfalls be your prep notes. Take the wisdom of others’ mistakes and
advice, and allow the information to show you how to become the best
version of yourself!
4 ENCOURAGE & FEED OTHERS FROM YOUR FRUIT
Serve as an asset to your circle of existence. Now that you have brought
your initial business dreams to fruition, you are in a fantastic vantage
point to inspire and encourage others to do the same. Become a strong
asset to your business circle, community, family, etc., and lead by
example. Help those who need guidance, and give back abundantly by
means of mentoring and volunteerism.
5 KNOW THAT YOU HAVE ALWAYS DESERVED IT
Accept your mantle of greatness. Know that you do deserve to succeed!
While some (or many, depending upon how many competitors
you have) may have spoken negatively over your dreams and goals
throughout your professional journey, brush the dirt off of your
shoulders and walk bravely into your destiny.
If you’ve enduringly burned the midnight oil and made the
sacrifices, then bask in the shine of success! It is yours for the taking.
Ultimately, congratulations are in order for your professional
manifestations! You have bravely maneuvered the endeavor of
determination that so many have continually forfeited through lack of
faith in themselves. Gratefully (and gracefully) assume your seat at the
proverbial table.
Job well done, my friend!
10 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

New York Times Best-Selling Author
Patti Callahan Henry’s
“The Bookshop at Water’s End”
WRITTEN BY: LACEY JOHNSON
EVERY HEART HAS a point of geography it is stirred to call
upon - a place that holds a space of comfort, enchantment or
unanswered questions. For some, it is the playground where
nets were cast into the hot air, anchoring dreams and fireflies
alike. For others, it is a park set in the spring, where they
forever remain a young lover - blood pumping unscathed and whisked
by fantasies of what is sure to stretch on boundlessly.
For New York Times Best-Selling Author, Patti Callahan Henry,
it is a cabin near Cape Cod, Mass., where she spent her childhood
summers trampling through the woods and learning to sail. It is
where she credits her “great love of story” for having been given
breath. Upon revisiting the cabin as an adult, Callahan discovered the
landscape to be rich with memories that had never lost their pulse
- rushing to greet her as if to say, “We have been waiting for you.
Welcome at last.” Through this experience, the inspiration for “The
Bookshop at Water’s End” tugged at her, demanding to be filtered
through her consciousness and creative interpretation.
Engaging and wistful, this quintessential summer novel is set in the
Low country of South Carolina, and offers three first-person points
of view. An exploration of the nuances of friendship, desire, grief
and regret, partnered with secrets locked up tightly and murmuring
to be pulled to the fore, it is - ultimately - about the rediscovery and
resuscitation of self.
“Originally, I was holding ideas for two entirely different books. But
it was as though they came together one night and shared a moment of
alchemy under the moon. Through that merging, this book was born.
It was both magical and therapeutic for me,” says Henry.
A synergistic dance of poignant and redemptive, it will unearth you
and assuage you. You will melt into every scene like an old love letter
your heart thought it had forgotten but never did, and savor every page,
bite-by-bite, like a beloved recipe from childhood you never want to end
12 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

INSPIRING SUCCESS STORY
14 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

INSPIRING SUCCESS STORY
WRITTEN BY: LACEY JOHNSON
PHOTOGRAPHY BY: CHRIS HOLLO
THE MOST POWERFUL moments in our lives often find
us in dark alleys, sneaking upon us in the form of an
unsuspecting “what if?” And, if we listen long enough to
be lured by its song, and then pursue its message, we are
sometimes led to extraordinary places. This is a tune the
Oklahoma-born Gina “Gigi” Butler, Founder of the nationally-famous
cupcake empire Gigi’s Cupcakes, knows by heart. She followed this
question through the dirt-kicking lows of bank loan denials, personal
struggles and an album’s worth of pitying “bless your heart”s - rising
straight into the apex of cupcake supremacy.
But it all started with a simple phone call.
It was Labor Day weekend 2007, and Butler was in a quiet
house, back bent over and surrounded by piles of sponges and
rags. Scrubbing toilets by day and mic in hand by night, she had
devoted the decade prior to aspirations of singer-songwriter
stardom in Nashville, Tenn. Having migrated to Music City
in her teens, time had turned the dream from exhilarating to
cruelly elusive.
Then, a 32 year-old woman with no interest from label
executives, she was forced to make peace with knowing her
dreams of chart-topping and touring had fallen on deaf ears.
Instead of sharing the stage with the likes of Leann Rimes
and Taylor Swift, she was dusting their book shelves. Her
most applause-garnering performances would be played as
“Gigi the cleaning lady” - or, so she thought.
In the midst of scrubbing, Butler’s phone buzzed - her
brother’s name lighting up the screen. Answering only to
tell him she was busy, he presented her with a thought
that was soon to grant her an entirely new storyline.
“He said, ‘Hey, I’m in New York, and I just spent two
hours standing in line for a cupcake that’s not as good
as yours or mom’s. Why don’t you open up your own
shop there in Nashville?’ It sounded silly at first, but
something told me to listen,” says Butler.
There began resounding in that space a giant,
reverberating “what if?” - one that amplified in a
way no others had before. Entertaining it with
subtle curiosity, she followed the idea until it
led her to staring at her own reflection in the
bathroom mirror.
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 15

INSPIRING SUCCESS STORY
IT CAME FROM SOMETHING BEYOND ME. I TOLD MY
FAMILY THAT GOD HAD SHOWN ME A GLIMPSE OF WHAT WAS
TO COME, AND THEY THOUGHT I WAS OUT OF MY MIND.
“I remember tossing my hands up into the air. I had my cleaning
gloves on” says Butler. “I looked square into my own eyes and said, out
loud, ‘Well?! Why not me?’ I had already failed at my first dream, so I
thought I may as well give another one a shot.”
Two days later, she found herself staring into a bank wall, nervously
shifting in her chair while trying to convince the powers that be to
grant her a business loan. “They all laughed in my face like I was a crazy
person. A cupcake shop was a joke to them,” says Butler.
After her fourth denial, she turned to cash advances on her credit
cards - $100,000 worth, in fact.
And, with every passing day, the vision for her brand began finding
its rhythm. She decided she would not merely offer up her delicious
gourmet confections to the masses. Rather, she was going to serve up a
harmony of joyful creations. Calling upon her family history of talented
bakers, Butler drew inspiration from the recipes that most stirred her
- some of them 100 years old - and funneled them through her own
interpretations. Each cupcake would first be prepared with the finest and
rarest ingredients and then, similar to the production of any well-written
song, arranged and styled to have its own unique personality and story.
But, for a season, this was a dream only Butler could see. “Looking
back, I think a lot of people felt sorry for me, almost like they thought
it was a desperate move. Some of my cleaning clients would say, ‘Oh,
honey, we’ll buy a dozen from you.’ They were sincere in their support
of me, but I think there was a lot of ‘bless her heart’ in it, too,” she says.
Butler describes the moment she selected her first store location,
on Broadway in downtown Nashville, as “an overwhelming out-ofbody
experience.”
While standing in the parking lot in front of the empty space,
flashes suddenly raced through her mind like a music video montage.
“I could see myself in the kitchen baking and swirling frosting. I
could see crowds of people forming. I just knew I didn’t need to look
anywhere else,” says Butler.
And, much like the songwriting legends who claim to have been
struck by the uncanny inspiration for writing an unforeseen hit, Butler
felt she was possessed to realize this dream. “It came from something
beyond me. I told my family that God had shown me a glimpse of
what was to come, and they thought I was out of my mind,” she says,
with a laugh.
The night before her opening day, Butler admits to having spent it
curled into a fetal position - shaking under her bed sheets. “I hardly slept
at all. I was shivering and terrified because I had no clue how I was going
to get customers to come to my store,” she says.
The following morning, February 21, 2008, Butler said a prayer, tied
herself into the cupcake-themed apron her mother sewed for her, flipped
on the overhead lights and unlocked the doors - a mere $33 in her
checking account. A $15,000 drywall bill playing in her head like a sour
note, there was not a dollar to spare for advertising.
But, within one week, small lines were forming. By summer,
they were stretching out of the door - rivaling the kind seen at the
legendary Bluebird Cafe where she once channeled dreams of catching
her big break.
“I never imagined I could love anything as much as I loved music. It
was my dream since I was 7 years old,” says Butler. “But I fell even more
in love with this. The truth is I still pinch myself sometimes.”
When asked if there is one word or phrase that would serve as the
title track for the day she gave birth to Gigi’s Cupcakes, Butler smirks
softly. “It could only be ‘Hold on,’” she says, while launching into a
string of staccato-like chuckles. “That day defined my life because even
though I didn’t know how I was going to pull it off, I had the bravery
and tenacity to get up and open my doors on that scary morning.”
And that tiny location on Broadway would prove to be no onehit-wonder.
It has been almost a decade since that “scary morning” of uncertainty
and, at the time of this writing, those 100-year-old recipes are being
served up at more than 120 store locations across the United States.
And, even sweeter, Butler’s appeal has gone beyond those seeking an
indulgent sugar fix. She made quite an impression with viewers for her
2015-appearance on the CBS show “Undercover Boss,” and her success
has been featured in a multitude of major media sources.
Upon being asked what she most wants people to understand about
her, Butler glances downward at her hands for a moment before locking
eyes with me sweetly. After a tender pause, she says: “I want to set an
example for all women - one that says, ‘If one dream dies, just get back
up and try something else. But, don’t you dare give up on yourself.’”
And, much like the hook of a heart-gutting country song that stays
with you - looping in your head long after the stage has broken down,
Butler serves up an unforgettable dollop of candidness: “I didn’t have a
granddaddy giving me a trust. I had no hand-outs and no silver spoons.
You can have a good idea, but lots of people have those. If somebody
thinks they’re above working hard day after day, then they’re not cut out
for success,” she says.
She then adds, “I’ve cleaned 65,000 toilets in my life for goodness’
sake, and now I’m the queen of cake. I still have the aching knees and
calluses on my hands to show for the sacrifices I made to get here.
It’s such an incredible rush to think about, but it wasn’t an easy road.
Nothing worth having ever is.”
Butler may have paved one remarkable empire with her signature
swirl, but she isn’t slowing down anytime soon. Currently developing
her own line of bakeware and in early discussions about a television
program, she is also in process of writing a book, set for release in the
spring of 2018. The book is said to be a page-turner - an unfolding
of her redemptive story, with each chapter concluded by a life lesson
and a recipe. It will be heaping with melodious narratives and sweetly
unsolicited wisdom, Gigi-style.
“Look, I don’t want to be sittin’ on a porch at 90, asking myself ‘what
if?’ God gave us all an amazing spirit, and you have to listen to what it’s
trying to tell you,” says Butler, leaning coolly in her chair.
And, then, I guess you better hold on.
16 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

TECHNOLOGY
Is Putting the Quality Back in Connections
WRITTEN BY: TONI LEPESKA
PHOTOGRAPHY BY: JESSICA STODDOM
ASHLEE AMMONS SCANNED the room for colored dots.
A 27-year-old former college cheerleader, radio disc
jockey and sorority sister who’d been groomed for New
York on a diet of Sex and the City episodes, she loved
the city’s fast pace and fashion sense. She had organized
events with Oprah Winfrey and Leonard DiCaprio in attendance. She was
known as “Ashlee at TAO,” a reference to a big-deal luxury hospitality
company. In five years, she’d gone from being an executive assistant for one
of its owners, Noah Tepperberg, to director of events. Ammons was wellconnected,
but she felt she needed to diversify her contacts. That led her to
being reduced, one day in the fall of 2014, to looking for dots that matched
hers on nametags at Cosmopolitan’s Fun Fearless Life in NYC conference,
where the billionaire founder of Spanx was the keynote speaker.
“So,” Ammons paused for effect, “you’re supposed to look at a
woman’s breast area and strike up a conversation at lunch about nothing.
That’s the scenario that got my mom and me talking. We decided there’s got
to be a better way.”
On the telephone line, the mother-daughter duo cooked up an
idea. They left their jobs, cut back on pedicures and became first-time
entrepreneurs in a man-dominated industry.
“We aren’t what people expect when they see companies like this,” said
Ammons. “But we don’t believe in a ‘pity party’ – oh, we’re women, and
oh, we’re black. No, we’re smart business women.”
Capitalizing on their social experience in building relationships and
unintimidated by stereotypes, the admitted extroverts created Mixtroz – a
marriage of the words “mix” and “introduction.” It’s a conferencing app
that even a breast cancer diagnosis could not stop.
“No one does what we do,” said Ammons’ mom, Kerry Schrader, 55,
who believed so much in their product that she pitched the app from an
operating table. “We bring people - not profiles - together.”
Ammons, who was raised in Ohio and will be 30 years old this fall,
is Schrader’s first born. For four years after her divorce, it kind of felt like
the two of them against the world. Schrader remarried when her daughter
was 8, but the intensity of their connectedness remained unbreakable. After
Schrader finished raising her girl, she was able to be something other than
18 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

TECHNOLOGY
a mom – a “bestie,” she said. Schrader had moved to Franklin, Tenn., near
Nashville, and Ammons was in New York. They talked by telephone on a
regular basis at night after every workday.
On the evening of Nov. 9, 2014, Schrader was considering a lifealtering
career move. Her human resources career had spanned more than
25 years, however, since planning a dinner party for friends at a local Italian
restaurant, she’d felt an inclination for a different vocation. She’d always
loved planning fun events for friends, but this one had gotten especially
high praise. The restaurant Schrader had selected seated 75 people, and she
was able to swing getting 40 seats. She coordinated all the invitations and
arrangements. Though she loved the work, she started thinking about easier
ways to bring people together.
Schrader shared her thoughts with Ammons on the phone that night,
but they decided event host was not exactly the route to take. Instead, they
conceived Mixtroz.
The duo formed their LLC in January 2015, and signed with
California-based developer AppNexio. Experiencing FOMO – the fear of
missing out on something great - Ammons left her beloved New York
and moved in with Schrader in Franklin. That October, Mixtroz became
available for free download at the Apple App Store and Google Play Store.
The app only works at an event site. Schrader calls it a “virtual nametag,”
and it works like this:
Event hosts or sponsors purchase Mixtroz for attendees. Upon arrival,
attendees download the app, complete a virtual nametag and answer 10
customized, multiple-choice questions. At a designated time, such as at
lunch or during breakouts, the app will notify an attendee what group of
three to 10 people he or she has been paired with, with the assistance of the
answered questions, and identify a group meeting location. Once all group
members arrive, the app provides icebreakers to spark conversation. “With
a group, it’s more likely you’re going to hit it off with someone,” Schrader
said. “Individual engagements can be awkward.”
Its creators say Mixtroz increases conference engagement, and thus
provides a more fulfilling experience for the attendee and gives conference
hosts data to help plan future events.
Dawn M. Schenkel, the owner of a wedding planning business and on
the board of the International Life Event Association, showcased Mixtroz and
used the app for one of the ILEA meetings in February. With so many using
ILEA to network, the app was ideal to highlight. “Typically, you’re trying to
walk up to random people, constantly. It gets old,” Schenkel said. “In this
particular case, my attendees didn’t just stand there awkwardly. The app
guided us through conversations. People loved connecting with people they
would never have connected with on their own.”
Ironically, mother and daughter want to use technology to remedy
the disconnection that they believe technology is causing. “Technology
is eroding people’s ability to make a true connection,” Schrader said. “As
efficient as it is, it can be ineffective and damaging.”
Schrader even called the phenomenon “the erosion of mankind.”
Admitting what a big statement that is, she emphasized the importance
of body language and necessity of looking people in the eye for effective
connectedness. Mixtroz utilizes technology as a tool, rather than as a
replacement, for connectedness. The app prompts actual face-to-face
meetings. That’s true connectedness. That’s quality communication.
“People may have a ton of Facebook connections and LinkedIn
connections,” Ammons said, “but they’re not useful if you can’t go to an
individual. We offer quality connections.”
Schrader, who gave up paying for landscaping services and cut back
on salon visits to fund Mixtroz, was so convinced of the app’s capabilities
that even a health scare didn’t diminish her enthusiasm. She said she was
diagnosed with breast cancer with “zero, zero symptoms” almost a year
after brainstorming the product and was “being rolled into surgery. I
pitched the idea of using Mixtroz at medical conferences in the operating
room. Counting on my faith, family and friends, in that order, Mixtroz was
the next thing that kept me focused and not dwelling on cancer.”
Six weeks of radiation followed, and Schrader never took a day off.
Schrader’s and Ammons’ laser focus continues daily at their Franklin
home, a city they believe makes it easier to make their mark. Ammons hopes
to eventually travel for pleasure, but for now the business takes priority. “If
you’re going to be involved in a startup business,” she said, “there is no
part-time to it. Your startup is your boyfriend. Your life. Your everything.”
Interestingly, Mixtroz connected the mother and daughter in a way
they’d never before been connected. Now business partners, they believe
they’ve got an ideal work relationship in hand.
“You have to find a co-founder you love and trust,” said Schrader. “I
had to create my own.”
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 19

COVER STORY
24 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

COVER STORY
SPIRITUAL MASTERMIND
DEEPAK CHOPRA
ON HOW TO CREATE AN EXTRAORDINARY WORLD
WRITTEN BY: LACEY JOHNSON
Deepak Chopra Has a Special Message For Every Questioning and Suffering Heart
THE YEAR WAS 1993. A 46–year–old Dr. Deepak Chopra
was cozied in a chair next to Oprah Winfrey on the set of
her television show, guiding her through an experiment
as she dangled a string from her thumb and forefinger.
The goal was to expose her mind’s ability to control the
direction and movement of the metal pendulum on the end of the string.
As it circled and swung from left to right, he coached her, saying, “Your
expectancy determines outcome.” As the audience offered up a choir of
faint gasps and chuckling in response to Winfrey, Americans watched
from their living rooms, also accepting the invitation for the potentiality
of taking reign over their own minds and – ultimately – their lives. “This
is living proof that every cell in your body is eavesdropping on your
internal dialogue,” said Chopra.
Shortly thereafter, the India–born doctor, who arrived to the United
States as a newlywed with only $8 in his possession, and whose
disenchantment with western medicine had lured him to a path of
alternative medicine, became a worldwide superstar. His first book,
“Ageless Body, Timeless Mind: The Quantum Alternative to Growing Old”
began vanishing from bookstore shelves. In the years that followed, he co–
founded The Chopra Center, a wellness center in Carlsbad, Calif., authored
more than 80 books (many of which are New York Times best–sellers),
won an Ig Nobel Prize and become known for his ever–growing celebrity
clientele and collaborations – including Elizabeth Taylor, Michael Jackson,
Madonna and many others.
If all of the world is a bounding main of opportunity and Chopra is in
the deep, spiritual enthusiasts across the globe are casting their nets, hoping
to draw from his fluent wisdom. But, in his most recent book, “You Are
the Universe,” he says the transformation process you desire not only
emanates from you, but actually is you.
What if all of nature as you perceive it – from the sunlight coming
through the trees by day to the stars lit up against the blackness by night –
is your own reflection waving back at you? From the disk–shaped structure
of the Milky Way to the innumerable galaxies that overwhelm you to
imagine. With Earth’s abundant wonders – from its volcanic–sand beaches
in Santorini, painted deserts in Arizona, coral reefs in Belize and rain forests
in Bali. Where the squirrels are at play, the ocean is swallowing and the
blades of grass dance in response to the breeze. Where you are stunned by
the jaw–dropping sight of an amber–painted sky.
This Universe you call home – with its broad strokes and short stops,
the goals you achieve and the ones you fail miserably at. The love that
can never be encapsulated or defined, the hope that carries you and the
inspiration that tugs at you. But also the vices you wrestle, and the aches
and ailments you medicate. The light and the darkness – what if you are
not of it; you are authoring it? Which is also to say you are the co–creator
of that which you choose to experience and see. What if you are not a
helpless victim being shuffled and spun through its frames, but the director
of a participatory movie?
Continue reading for my intimate Q&A with the incomparable author,
speaker and healer, where the veil of our human constructs are lifted, and
truth and beauty know no confinements, no defiances and no notions
of contrast. Where you, too, may silence the chatter of your limitations,
magnify your heart’s most impassioned reveries and create for yourself an
extraordinary world.
ON CULTIVATING PEACE VS. CHAOS
JOHNSON: What do you believe creates for a person either a life of
peace or one of perpetual chaos – whether it be in career, health or
personal relationships?
CHOPRA: Peace is everyone’s ground state of being. When the ground state
of being wants to have an experience and know itself, it has to be disturbed
– into thought, feeling and perception. So everything we call an experience,
whether it is an experience of the world, of your own body, of your
personal relationships or social interactions, these are modes of knowing
that arise through our ground state. Depending upon how you interpret and
respond to an experience, it can either cause chaos in your life, or a greater
and more beautiful awareness and discovery of self. But, you choose.
JOHNSON: What, then, is the direct cause and remedy
for stress in our lives?
CHOPRA: Stress is just the perception of an experience that is threatening.
Whether you perceive being physically, emotionally or psychologically
threatened, it disturbs the spontaneous expression of your ground state,
which is always moving effortlessly in the direction of perfect harmony,
joy and flow. That flow is only impeded when one resists an experience.
JOHNSON: Do you believe resistance is the cause of all ranges of
discomfort – from mere annoyance to crippling grief?
CHOPRA: Resistance is when anticipation overshadows being present or
regret overshadows acceptance. Ninety–nine percent of people are in chaos
or feel stressful about certain situations because of thoughts and perceptions
that overshadow their true being, which is never anything but peace and
the awareness of joy.
JOHNSON: How can we begin to see ourselves as more than our
circumstances and emotions?
CHOPRA: What we feel is nothing more than a state of consciousness.
What we call the world is just you and I experiencing. It is not the same
universe for me as it is for a dolphin or a crocodile or a bat. If I showed
you a book, you would tell me it was a book. If I showed you my
hand, you would tell me it is a hand. But all of these things are human
constructs. They are not the same thing to an animal as they are to you.
Anything that you can describe or define – from human bodies to
galaxies – those are human constructs. But, those concepts are not the same
to another species. For example, the dog in the White House doesn’t know
he is in the Oval Office – or even that its label is “dog.” The word is a human
attribution. And, going deeper, you don’t even know what you look like to
the dog. To it, you have a completely different perceived biological structure.
JOHNSON: I subscribe to the idea that everyone lives in their own dream,
yet we often think that others live in that same dream. We are then
surprised when others don’t understand or perceive things as we do. But
what, do you believe, is the fundamental nature of this world we live in?
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SUMMER 2017 | THE CONNECT MAGAZINE 25

COVER STORY
CHOPRA: The fundamental nature of the universe is just consciousness. It is
the state of being aware and observing. In the deeper reality, there is no mind,
no body and there are no human constructs. There is only consciousness
modulating itself through various modes of knowing, which we then created
civilizations out of and science out of and technology out of that. The human
universe is created in human consciousness, and mine is not the same as
yours. The world as you know it is not quite the same world as I know it.
Reality cannot be a system of thought, whether religion or philosophy,
because they are only systems of thought. Reality can only be that which is
right to the thought itself.
ON BEING FREE FROM THE TRAPS OF NEGATIVE
HABITS & LIMITATIONS
JOHNSON: In your current book, “You Are the Universe,” you
state that paradigms are “self–fulfilling.” This resonates with me,
as I see limiting beliefs as somewhat of a fun house that distorts our
perceptions, yet we sort of trap ourselves in. If this is true, it also means
the only way out is radical change as a result of being angered or ruffled
in some way – the sort of “jumping out” process you discuss in the
book. How does one “escape” a paradigm that is creating the perception
of lack or suffering?
CHOPRA: This is where self–reflection and self–inquiry must come in. This
is also where the desire for transcendence comes in. Through this, you can
gradually begin to loosen the hold of your conceptual frameworks, which
are programmed through your conditioning. This conceptual framework
comes from literally centuries of conditioning, which are formed through
the repetition of prior conditioning processes. They come from parents,
religion, culture, economics and personal experiences.
JOHNSON: If our paradigms are products of our conditioning and
we are gliding along in our behaviors and acting out through them
and because of them – not knowing we are creating frustration
and limitations for ourselves – how does one stop the madness and
recondition themselves?
CHOPRA: The first step is to challenge your habitual certainties. And, you
have to continue doing this throughout every moment of your life. You
have to question everything you believe to be true. Every thought you
have is a reflex of another thought. Rumi talked about how one will stay
in a prison when the door is wide open. But the door and prison are both
invisible, so they only stay in prison because of their conditioning –
a prison that never was at all.
ON ENRICHED LIVING VS. MERE EXISTING
JOHNSON: You speak about the dangers of anticipating and always
living in a place of planning for the future. In a world that is always
inviting us to build and plan, how do we remain fully in the “now”?
How do we silence the rushing surge of energy that is always yanking at
us to achieve and attain more?
CHOPRA: You just have to be here now, all of the time. It starts by simply
asking yourself, in every moment and wherever you are, ‘Am I aware? Am
I here?’ Otherwise you die not having lived.
JOHNSON: What was your inspiration for writing “You Are the
Universe”? Why did you feel the world needed this book?
CHOPRA: I have been jousted by scientists for much of my life. I have
been called a pseudo–scientist, a charleton and all kinds of names. At one
point, I stopped taking it seriously. But then I met Menas Kafatos, who is
a quantum physicist, a cosmologist and a professor of physics, who also
understands consciousness. I told him, “I want to write a book about
consciousness that includes science in such a way that no one can attack it.”
I knew that if I alone wrote it, some people would discredit it. I wanted to
make sure the science was correct in the book, while also creating a book
that takes the reader beyond science. Then, I sent it to a few others, making
sure the science was so correct that it could not be questioned. But my goal
was to go beyond the science. Reality is not something that can be accessed
through science. It can only be accessed through self–awareness.
ON HONING THE POWER OF WHO YOU REALLY ARE
JOHNSON: What do you believe is humanity’s greatest hang–up in
regard to living successfully?
CHOPRA: Success has become sort of an overrated term because a lot
of people who are perceived as being successful are unhappy. When I
was practicing medicine, this was true for me, as I was struggling with
stress and cigarettes and occasionally alcohol. It was non–stop with
patients who were also unhappy and, being a student of philosophy and
meditation, I was unfulfilled and knew I had to create a shift. Money and
certain occupations are frequently interpreted as success, but I think it is
more important to shift your focus to the pursuit of excellence and joy,
day–to–day. The experience of success will follow.
JOHNSON: What steps can one take to anchor excellence?
CHOPRA: To begin, you should find harmony with the rhythm of the
Universe. This can be achieved through proper sleep, meditation, yoga,
good nutrition, spending time in nature, healthy personal relationships and
experiencing emotions such as love, joy, gratitude and compassion. Then,
you must remember that you are a field of pure potentiality. You do not
have to force anything at all. There is infinite power and the ability to fulfill
all desires imbedded in your consciousness.
JOHNSON: If you could make a blanket statement speaking directly to
every suffering heart in the world, what would you say?
CHOPRA: The only solution to your suffering of any kind is to become
acquainted with your true self – the one beyond your ego mind. You are
not your thoughts. You are not your fears. You are not your adversities.
Those are just a part of your conditioned mind, which is not you at all. You
are the consciousness behind all of it. Once you know this, it is powerful
because you can begin to choose whichever thoughts and perceptions you
desire. The entire world as you perceive it will follow.
26 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

COVER STORY
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 27

NASHVILLE
IS CHANGING.
LEAD THE
WAY WITH US.
Belong to a network that shares your values.
Engage in opportunities you’re passionate about.
Lead on issues critical to your future.
Prosper as a region.
nashvillechamber.com

ART
CEIBA ART GALLERY OFFERS STUNNING
CELEBRATION OF LATIN AMERICA & BEYOND
T
O CALL THE newly-opened, Latin-inspired Plaza Mariachi in
Nashville, Tenn. “stunning” would be the understatement
of the decade.
Simply walking through the “streets” (which are
actually hallways named like streets) of the establishment
is a rare cultural experience to be had in Nashville. The décor borrows its
style from traditional old Mexico marketplaces.
Patrons who visit Plaza Mariachi experience interesting varieties of
art, culture, history, live entertainment, fashion and retail - all under
the confines of a single roof. There is an assortment of restaurants and
shops, as well as a stage and two radio stations. It’s quite an upgrade for a
building that was once a Kroger grocery store.
Among the cool and eclectic things to be found at the plaza is the
small, elegant Ceiba Art Gallery, which serves as a temporary home for the
works of local and international artists.
Jorge Yances serves as the curator and director of Ceiba. Yances is a visual
artist from Colombia, who arrived in Nashville as a 13-year-old in the 1960s.
When the gallery opened in May 2017, it launched with an exhibit
of Yances’ Colombia-inspired architectural paintings that pay homage to
his home city, Cartagena, as he fondly remembers it as a child. The year
1966 specifically makes multiple subtle appearances in his work to mark
the year he came to Nashville. A depiction of ropes and cables also play
significant roles in this collection, which ultimately represents how all
human beings are connected - our stories all roped and tied together.
The collection, which is used for teaching about Colombia, has traveled all
over the world and been shown locally at the Parthenon and Fisk University.
WRITTEN BY: SHAWN WHITSELL
PHOTOGRAPHY BY: DEVIN WILLIAMS
Aside from his own art, Yance is armed with a mission to show the
best art Latin America has to offer, with plans to bring in pieces from
Colombia, Mexico, Cuba and Argentina. However, Yances makes it clear
that, though the main concept is to share Latin American culture, the
gallery will have a broad reach. There are plans for expanding to other
countries and cultures next year, in fact.
Yances says running an art gallery isn’t easy, but running a good art
gallery is even harder.
“Artists are everywhere. Finding the right art and the right people to
share the work of the culture, that’s the challenge,” he says.
After running two art galleries and curating more than 200 shows in
the past, Yances seems like the man for the job. It’s no mystery why the
Plaza Mariachi owners chose to partner with him.
“I’m passionate about arts, about culture,” says Plaza Mariachi owner
Diane Janbakhh, “and I wanted to make sure people in the Nashville
community got a different take on art. I wanted Latino art and Latininspired
artists to celebrate and expose their work so that it would be a
part of the larger artistic community.“
Janbakhsh says she wants to use the gallery to tell stories and inspire
the artist in all of us.
“I think everyone is an artist,” says Janbakhsh, who is also a
musician and dabbles in painting. “There should not be hidden artists.
I think everyone should get time to exhibit their work and teach others,
and inspire that love of art.”
For Janbakhsh, this also means teaching children and “raising that
ceiling of awareness.”
30 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

ART
Janbakhsh admires Yances for his ability to create powerful, thoughtprovoking
art, and his strength for bringing ideas together to “create a
space where people are free.”
Of the gallery and vision she shares with Yances, she says, “You
leave the world behind and you’re transported into such a peaceful
place, where you are free to dive into each painting, each work of art
and let your imagination run wild.”
“Art is freedom,” she says.
Yances, who is responsible for making the magic happen at Ceiba, has
a long love affair with art that started even before he came to Nashville.
Though he never received what would be classified as “formal” art training,
Yances claims to have been molded by the special, unique and talented
artists that were put in his path. This includes an aunt who painted with her
Included in the installation are bags, boxes and suitcases that represent
moving. The boxes are red, white and blue, which represent the American
flag. There are also hanging pieces of red, white and blue glass that
represent the blood, sweat and tears of those who have inhabited the land.
There is a mirror so that those looking at the installation can see their
reflection, thus making them a part of the piece.
Additionally, there are green, black, yellow, blue and red rings that
represent the continents. Then, there are chains that represent the enslaved
Africans, who Yances notes are the only people who were forced to come to
America. The piece itself is a glorious representation of the American story.
Of the gallery, Yances says his vision is expansive, as he plans to
continue showing meaningful art and telling powerful stories on an
increasingly broader scale.
ARTISTS ARE EVERYWHERE.
FINDING THE RIGHT ART AND THE RIGHT
PEOPLE TO SHARE THE WORK OF THE
CULTURE, THAT’S THE CHALLENGE.
hands and made brushes out of her hair. She taught him how to mix colors.
Recognizing that he comes from a family of artists, “Somehow, maybe
it’s in the blood,” he says.
An installation that sits in a corner of the gallery is a particularly
eye-catching piece that was originally inspired by Yances’ journey from
Colombia to his current life. However, the work morphed into something
more universal, becoming about everyone’s journey in America.
“We are all immigrants, even those we call “natives,” he says. “We all
come from somewhere else.”
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 31

EMPOWERMENT
THE 6 WORDS
That Changed
My Life
WRITTEN BY: GRAHAM HONEYCUTT
PHOTOGRAPHY BY: JAMES BANKER
“There’s a problem with the brain.”
“There’s a problem with the brain,”
she repeated.
YES, THOSE ARE the ones: The six words that changed
my life - spoken by our ultrasound technician during
our daughter Mikayla’s 20-week ultrasound. And, they
would send us on a journey to further ultrasounds and
a battery of tests that would ultimately lead us to a
heartbreaking diagnosis.
The words the doctor uttered when she delivered the diagnosis are
forever emblazoned upon my memory: “Your daughter has a condition
called Dandy Walker Syndrome. She has excessive fluid that has built
up in her brain and has formed a cyst. It is a rare congenital brain
malformation. Your daughter has a one in four chance of surviving this
pregnancy to full-term. If she does survive the pregnancy, she will most
likely have significant special needs. It is my legal obligation to inform
you of your right to terminate this pregnancy.”
As soon as “terminate this pregnancy” left her mouth, the room
fell dead silent. The moment had swallowed up all of the meaningless
pleasantries and polite conversations we had on a daily basis. Every word
that followed was exponentially important. Everything had new meaning.
Miraculously, my wife and I had the clarity of conviction through prayer
to decide that we were going to keep this child. No matter the challenges,
we were going to give this child her best chance at life. We called the doctor
back in and told her, affirmatively, “We are keeping this baby.”
But, the story doesn’t end there.
Looking back on this day, I am still certain it was the most
frightening of my life. I have never been struck with the feeling of
devastation I felt that day, nor have I since. I was delivered brand new
reality - never again would I be the same.
But, what I thought would be the worst day of my life turned out
to be the best thing that ever happened to me. In the weeks after the
initial diagnosis, I knew I had a choice to make: I could either view my
daughter’s life as a blessing or as a burden. I chose the former.
My daughter Mikayla did survive the pregnancy, and I resolved
to continually view her life as a blessing - no matter the trials. It was
a decision I would later coin as the “blessing choice,” which is the
decision to view something that most people would view as a problem,
rather, as an absolute blessing.
Her life has sent me on a journey of seeking more meaning and
purpose in my own. Her life is a testimony to possibility, and her
progress is a testament to the refusal of giving up. Most of all, it attests
that comparison to the lives of others’ is the grandest thief of joy.
My daughter’s happiness and joy are innate despite her “special
needs” - not because ignorance is bliss, but because she doesn’t pursue
anything outside of herself to make her happy. Her success lies in
her significance to others instead of her personal achievements. She
has taught me that real humility comes from recognizing my own
brokenness - something I can’t fix on my own - and that my beliefs
will limit my potential if I let them. Life happens through me; it doesn’t
happen to me.
Traditionally, blessings are viewed as gifts given or bestowed, but
I have come to believe that blessings also come from the choices we
make in our perceptions. Making this “blessing choice” has allowed
my life to expand in its richness. I launched a new business and career,
embarked on a health journey of dropping 40 pounds, found deeper
faith and better relationships - amongst other positive changes. Living
successfully, I have learned, is a matter of shifting your perceptions and
adopting the “blessing choice” for all areas of your life.
Starting today, what will you resolve to look at differently? What
change in perception can propel you forward into new and positive
changes - in your life and business? What obstacles are you allowing to
remain in your way to achieving personal growth and development?
The answers to these questions may have surprising and positive
consequences for your life. Be open to them.
Graham Honeycutt is a life coach
& motivational speaker from
Nashville, Tennessee.
He helps solopreneurs launch
and grow their personal brand.
You can find out more about him
and his business at
www.grahamhoneycutt.com.
32 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

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TRAVEL
WHAT NEW YORK CITY TAUGHT ME ABOUT
Love & Humanity
WRITTEN BY: LACEY JOHNSON
THE FIRST TIME I landed in New York City, it was a
shivering Monday in January 2002. I was a curious and
wide-eyed 21-year-old from Nashville, Tenn., tagging
along with my attorney father who was there to meet with
Jessie Jackson - “Reverend,” as my dad called him - about
a case they were collaborating on. My perception of the city - in all of its
cosmopolitan and frenetic glory - was as green as it was glittering.
We took a train in from Long Island to Grand Central Station,
and then a cab to Rockefeller Center for lunch. Upon finishing our
sandwiches, we zipped ourselves into our coats and boarded the subway
for the site of what - only months prior - had been the World Trade
Center. I wanted to offer up my veneration to what had provoked so
many episodes of sobbing in front of my television.
But, what we arrived to find was more than a harrowing image - one
that transcended the visual evidence of ruin.
I could feel the residuum of unanswered questions hovering over
those bulldozers as they combed through the wreckage. My father and I
gazed out - both speechless - at the jagged stacks upon stacks of rubble -
piles of cement, dust and steel, now home to a graveyard of stories.
I imagined all of the feet swarming those grounds on that clear, blue
morning just months before. Many suited up, briefcases and cups of
coffee in hand with opulent dreams they presumed would stretch on far
into the future. Some fresh to American soil - still learning the language
and wondering where their aspirations would take them. Strategies
made, never to be executed. Evening dinner plans never to be fulfilled.
Apologies they had yet to make, but planned to.
It stirred me so painfully and poignantly. I was spooked by thoughts of
Manhattan’s force of bustling ambition suddenly melting into the percussive
cry of nonstop sirens and the terrifying sight of billowing smoke.
We wandered across the street from the wreckage and took notice of
the countless signs taped everywhere. They were spread like quilts across
fences, brick walls, lampposts and parking signs - collages upon collages
of faces and names marked “missing.” Many were stained and tearing in
corners. Some were accompanied by withered bouquets of flowers.
“Please call if you see...” the words pleaded - urgent desperation
bleeding through all of them. I noticed splatterings of melted red and
white wax along the sidewalk - lingerings of the candlelight vigils held in
the weeks and months prior. I remember my cold tears hitting my gloves
as my hands clutched a fence railing. That moment was like a “crossing
over” - the moment I fell in love with the resilient spirit of New York City.
Later that day, I fell even harder when a store clerk in Midtown
Manhattan chased us three blocks in rush hour, waving his arms and
announcing, “Sir, sir! You left your credit card on my counter!”
And, again when we wandered over to Hell’s Kitchen after the sun fell
below the skyline and I was served a slice of cheesecake and a cappuccino
that arrested my tastebuds in such a way that it forever tainted my opinion
of any confection or coffee sip I’ve had or will have since.
In the years that followed, I became a writer and returned several
more times for my own business trips. I again wandered over to what
had been that pile of rubble, admiring and offering up my reverence to
a gorgeously-constructed memorial site. And, still, with every visit, my
admiration only continued to form new branches - hovering over the
city’s skyscrapers and twinkling lights.
I would swoon with fervor over and over.
I fell for its nooks of literary camaraderie, especially the ones
inviting essay and poetry readings. For the darling charm of Chelsea.
For the ornery grump handing me a delicious slice of greasy pizza
in Greenwich Village. For the cobblestone streets of TriBeCa. For the
eclectic vibe of Soho. For the rooftop views. For the clusters of teenagers
on the subway and their feats to simultaneously applaud yet trump one
another’s performances. For the collective brilliance and eccentric history
contained within the Museum of Modern Art.
But, as much infatuation as I formed for all of those things, none of
them compare to what I grew to love most - what I grow to love still.
I continue to fall in love not just with New York City itself, but with the
city’s ability to challenge the depth of my relationship with being human.
Because, whether it be a deli in Soho or a market in Chinatown, I
know I can find rare and magical forms of beauty hanging out in corners.
They are always there - waiting to be marveled at or arrested by or dined
upon. There is always a treasure unfamiliar to me - present to awaken a
new part of me, expand my view of humanity while confronting privileges
I didn’t know I had or biases and bigotries I was unaware of harboring.
34 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

TRAVEL
NEVER FORGET 911 IN NY
Where I can be stimulated by fresh perspectives on art or feminism, and
where I step into pockets of diversity - all spread out like a smorgasbord of
knowledge that promises to peel away at my walls of ignorance and evoke
a new sociological or spiritual muscle to awaken.
I am captivated by its electrifying pulse - its blood that pumps
chaotically in some corners and unceremoniously in others, but most
all of them as if to say, “All variations of weirdness present here. No
explanation required.”
I love that inspiration is omnipresent: lurking in every street corner,
wooing the creatively-charged and waiting for an able body to attach
itself to. It’s in a myriad of interesting forms, taking an infinite number of
names, creeds, races, stances and shapes - both illustrious and obscure.
In the winter, it tugs at my coat sleeves, flirting with me and
informing me of another book or essay that must be written. It finds me
in the faces of lost pedestrians. It’s in the breath of the lovers as their
whispers meet the chill of the night air. It’s in the shoe prints that shape
the snow and in the stacks of sandwiches prepared to feed the homeless.
In the summer, it’s in the mob of tourists with their selfie sticks. It’s
in the drops of hot rain sliding across clusters of street-bought umbrellas
and landing in puddles. It’s in the choir of conversations - all in different
languages, blending and blurring together - overheard on the city’s very
heartbeat: the subway. It’s in the lushness of Central Park - so abundant that
the backdrop of the city in its usual towering fashion is partially hidden.
It’s in Times Square’s collective blend of energy from all over the
world. It’s in the child’s expression, lit up by seeing its mob of flashing
lights for the first time. It’s in the photographers snapping compulsively
and frame-by-frame. It’s in knowing that most everyone who has ever
touched down in New York has been drawn there at some point - whether
they are visiting their cousin in Queens or their old friend in Williamsburg
or studying abroad or auditioning for the Opera. No matter their reason
for having landed in New York City, most everyone gravitates there to
climb those stairs and bathe in its energetic nucleus - at least one time.
It’s the familiar look in a man’s eyes I pass on the street - a man I
may never speak to or know, but with a gaze that demonstrates a blend
of hope and despair I recognize and even wrote about once. There, we
share a silent moment of knowing. A look that says, with a motionless
nod, “I see you, fellow human. And, by the way, me too.”
Because isn’t that what the human quest for love is, after all? The
beautifully complicated search for evidence that we are all the same. The
knowing that we are all “out of place” somewhere - having experienced joy
and suffering in vagarious ways. That everyone is grasping for something
they think they want, but that the value is not in what we are grasping
for, but in the reaching. That life can be seen through a number of lenses
- perhaps all bumping up against one another on the sidewalks and in the
subway - and each of them having something valuable to reveal to us. Each
deserving of opportunity. And of celebration. And of being loved.
The original version of this article was published to TheDailyDoll.com,
brainchild of Managing Editor Lacey Johnson.
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 35

TECHNOLOGY
HOW TO PROMOTE YOUR BRAND
ON SOCIAL MEDIA WITHOUT FEAR
WRITTEN BY: ZACH WATSON
The word “entrepreneur” may have French origins, but it also
has deep roots in America’s business traditions. It’s fitting then
that social media, a technology of American invention, has given
entrepreneurs an unprecedented platform to advertise their
business and share their ideas.
Yet, taking advantage of this opportunity isn’t always straightforward.
It’s often easy to speak enthusiastically about an idea in private
conversation or over a whiteboard, but when it’s time to promote the
endeavor on social, uncertainty creeps in.
How can you be sure your network wants to hear about your
business? What type of content will be most effective? How do you
find the right voice for your business on social?
At JumpCrew, we hear these questions all the time. The truth is that
if a business’s content lacks conviction, it’s sure to fail. All those cute
puppy photos and exotic travel videos are stiff competition, and if
you’re too timid, you won’t be able to grab anyone’s attention.
The good news is there’s a method for overcoming social marketing
anxiety. It goes like this:
REMEMBER WHY YOU STARTED
Shyness about advertising your business or idea on social media is
driven by fear of rejection. This is completely natural. No one wants to
have their idea shot down or ignored.
However, the reality of being an entrepreneur means you’re going to
face adversity – whether that’s moving past your apprehension about
going social or creating a business plan for investors.
In these moments, reflect on why your started this venture in the
first place. What made you believe in this idea? Use that spark - that
original confidence - to carry you through the tough times. This is the
most difficult part of this method, for it relies solely on your mentality.
Remember: studies have shown that grit is the personality trait most
closely correlated with professional success, so if your idea is going to
take off, you’re going to need some mental fortitude.
RESEARCH WHAT OTHER BRANDS HAVE DONE
Once you’re in the right frame of mind, it’s time to decide what,
specifically, to post. This problem can easily be solved with a
little research. Just look around at what some of the professionals
you admire are posting. Even if they aren’t working in the same
niche as you, it’s tremendously useful to observe what other
people are using to drive results.
By observing the success of others, you can use data to inform
your content strategy instead of starting from scratch. This tactic
will give you a great deal of confidence in your social marketing,
because you’re taking ideas that have already worked for others
and using them for your business.
KEEP IT PERSONAL
We’re often counseled to separate our work and personal life, but
social media has blurred the lines between who we are at work
and who we are in our leisure time. When you’re introducing your
new venture to social media, it’s beneficial to blend your marketing
content with more casual posts.
I know it sounds counterintuitive, but consider this: no one wants you
to do a 180 degree turn and completely change who you are on social.
At the start, your personal network, the people who support you
the most, will care about your enterprise because it’s something
that you’re doing.
Even when you’re more established, people will want to engage
with stories about other people. That means the behind-thescenes
moments will always resonate, because they create an
emotional connection with your audience.
The caveat here is that you should always use good judgement.
Rants of any kind are never a good idea.
STAY CONSISTENT
Above all, stay consistent with your social marketing strategy.
If you go silent for a couple of weeks, your network won’t know
what to expect from you. At the start, things might be slow, but
continuity is the key to building a foundation. It’s natural to feel
a certain amount of anxiety when you’re introducing a new idea
to your social network, but having a plan is intrinsically tied to
success. Be bold, use the tactics I’ve described, and feel secure in
the knowledge that you can succeed.

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FAMILY
The Great Juggling Act:
HOW WORKING MOMS STRUGGLE TO BALANCE CAREER & MOTHERHOOD
WRITTEN BY: DAWN MOIRÉ MASON
WE’VE ALL SEEN a juggling act before. The more skilled
the performer, the more mesmerized we become at
the talent they possess. Our eyes remain locked on
the orange and red balls as they float through the air
seamlessly, in rotating concert, each landing perfectly
in the performer’s palm only to be thrust into the air yet again.
But then it happens: a green ball is introduced into the routine, then
a blue, forcing the others to find a new, faster circular rhythm in order to
guarantee their position in the order. As our eyes remain fixated and our
hearts beat faster, we find a deeper state of wonder as we nervously await
one of the balls to drop and bring the great feat to an abrupt halt.
For me, this is quite literally what work-life balance is: a juggling act
where all of my hats - from wife to mom to businesswoman to friend
(and let us not forget the “me” hat) - never seem to get equal wearing time.
I once envied that mom in the grocery store with two toddlers in the
cart and a baby on her hip. You know the one: the mom with perfect hair,
looking fresh from the makeup counter and engaging on a conference call
with her marketing firm while gliding along the fresh produce aisle wearing
four-inch heels.
I admired all that she
represented. I felt guilty and
questioned why I couldn’t be
that - whatever “that” was.
But “that” was then. I now
know that wearing my hair in
a bun one hundred percent of
my days and grocery shopping
without kids while donning
flip-flops is not only acceptable;
it’s the norm for us go-getter
professional moms.
While the concept of worklife
balance seems simple and
attainable from afar, I have yet
to meet a working mom with a
personal life that feels they are able to juggle all things, successfully and
in harmonious balance.
I recently sat down with working mom Yolanda Henderson, in order
to better understand what work-life balance means to her and how she
manages the famous juggling act.
A global research study on work-life challenges conducted by Ernst
& Young found that a third of full-time employees say it has gotten
more difficult to manage work and family in the last five years, due to
increased responsibilities at work and home, working longer hours and
having children.
Henderson understands this challenge intimately. She is a busy
working mom who, like the super-mom in the grocery store, seems to
never be out of step. But, being the wife of a successful entrepreneur,
having a career in financial management and event planning, being a
mother and step-mother, an aunt, the daughter of aging parents with
health needs and an active member of several nonprofit organizations
doesn’t allow for a true balance in her work life and personal life.
So, how in the world does she do it? Let us find out...
Mason: How would you define work-life balance?
Henderson: “I define it as feeling fulfilled at work and fulfilled in
your personal life. But this is not easily accomplished. Work can be
demanding and stressful. And, while my work life is one aspect, my
personal life includes many: family, health, personal goals, etc. With
a lot of prayer and meditation I try to lessen the work-related stress,
prioritize my personal needs and feel good about how I approach both.”
Mason: What is the most challenging aspect of juggling being a wife
and mother, and having a personal life with your career?
Henderson: “I would say the fear that I am failing in a certain area. I
often worry that I may not be giving every aspect of my personal life and
my career enough quality attention. I have to remember that I am just
one person and cannot possibly do it all.”
Mason: With knowing that you cannot give everything the attention
it needs, have you found yourself putting your career or personal
goals on hold because of your family obligations?
Henderson: “Yes. As a wife and mother, it’s second nature to put your
husband’s and children’s needs above your own. Women are nurturers
by nature.”
Mason: Putting your spirituality
first and making your husband
and children feel that their needs
are a priority seems to be most
important to you. With what
you’ve learned and experienced,
what advice would you give
working married moms?
Henderson: “First accept and own
that you are not perfect. Second,
appreciate your worth. Third,
maintain your mental health by
taking time out for yourself. Time
to meditate, treat yourself to the spa,
get a manicure, pour a warm and
undisturbed bath - just anything that recharges and revitalizes your spirit.”
More than 22 percent of working mothers bring home at least
a quarter of the household earnings. According to The Center for
American Progress: “Women now make up half of all workers in the
United States, with nearly four in 10 homes having a mom that is also a
working mother.”
Work-life balance is best defined as having a career, having a
life outside of that career and finding a way to be satisfied with the
time you are giving both. As working moms, we are accustomed to
being immersed in a world where our work-life and personal-life are
intertwined. Our personal time will be overrun with conference calls,
deadlines and emails, and our work days will be invaded by pediatrician
appointments, dry-cleaner runs and the hope of a lunch date with our
friends or significant others.
What I’ve learned is simple: there is no equal balance. What we must
do is keep our own spiritual, physical and emotional well-being moving
in concert with all that we have been blessed to manage in our work
and personal lives. Multi-task with meaning and prioritize with purpose.
And, please - know that it’s perfectly acceptable to drop the ball every
now and again.
38 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

BUSINESS
THE IMPORTANCE OF TAKING
THE INITIATIVE TO HELP THOSE IN NEED
WRITTEN BY: JOE SCARLETT
WHEN WE SEE a professional peer who is behind the
eight ball, our natural inclination is to steer clear.
We don’t dare get involved. I suggest the opposite
approach, however. I believe we should become
engaged to help. Because when you help others become more successful,
everyone wins. You’ll feel better about yourself; the person you helped
will be grateful and others will admire your behavior.
Better yet? They might even pay it forward.
I have spent a vast portion of my career helping, teaching and
coaching others. Sometimes I was teaching leadership principles – and
a few illustrative stories – in a classroom. In Tractor Supply stores, I
connected with retail workers by sharing stories that demonstrated
struggles I encountered in my career that were similar to their own.
Even during meal times, I coached by asking questions, encouraging
conversation and relating universal truths in business.
Today I continue helping others by giving speeches on leadership,
coaching several local business leaders and spending time with younger
business and community leaders who are working their way up the ladder.
However, through these many iterations, I’ve found that real
leadership takes place when more serious issues are at stake. If you see
someone who is having trouble professionally or personally – from a
basic performance shortfall to a serious relationship conflict – take the
initiative to help. Below are tips on how to jump in effectively:
ENGAGE A FRIEND IN NEED. Spend time to let a friend know
you are ready to help. Be proactive. You might share a similar past
experience to show the person that you are sympathetic and concerned.
You may be shocked to learn how much they will benefit from your
willingness to guide them.
LEARN AS MUCH AS YOU CAN. Ask for an overview of the
situation. Listen and learn. Try to assess your friend’s current
emotional status and begin to think about some appropriate ways that
you can help.
FACILITATE THE RIGHT SKILLS. If the issue is basic performance,
some simple coaching might be in order. You could enlist someone
else in the organization who already possesses the right skills or seek
an outside coach. Hard work, diligence and being coached on the
right skills can usually help an individual rebound from a shortfall in
workplace performance.
COACH THROUGH CONFLICT. A more difficult situation may
arise when your friend has a personal conflict with a peer or boss.
In this case, it’s time to listen, probe and challenge, reopening the
conversation in a calm fashion and in a neutral location. Sometimes
a simple apology can put the issue to rest quickly. If not, you may
want to enlist a human resources professional to work toward
mutual resolution.
The challenge is to take the initiative to help someone who you
know needs it. You’ll feel empowered, you’ll earn the respect of others
and you might just become a cultural hero in your company.
Helping others become successful is one of the most rewarding
things you can achieve in your career–and life.
Joe Scarlett is the retired CEO of Tractor Supply Company
For more on leadership, see joescarlett.com
You may contact Joe at Joe@joescarlett.com
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 41

TECHNOLOGY
LAUNCH TENNESSEE MADE AN
ENTREPRENEURIAL SPLASH WITH THEIR
CONFERENCE
WRITTEN BY: TONI LEPESKA
PHOTOGRAPHY BY: CAT HAMM
TALL THE HARD work to put Tennessee on the
entrepreneurial map is paying off – and showing off. The
progress was evident this summer at the Schermerhorn
Symphony Center in Nashville. More than 1,000 people
gathered in a beehive of activity for what is being defined
as the marquee entrepreneurship event in the Southeast. The number in
attendance is double the figure for the first conference held five years ago.
Known as the 36|86 Entrepreneurship & Technology Conference, the
event brought innovators and investors together and was attended by the
likes of FedEx founder Fred Smith and Wal-Mart executive Jeremy King.
The conference is a production of Launch Tennessee, a publicprivate
partnership designed to promote entrepreneurship and
support the creation and development of high-growth companies in
Tennessee. Launch Tennessee was formed as a spin-off of the state
Department of Economic & Community Development to focus on
early-stage businesses. Its CEO, Charlie Brock, heralds 36|86 as one of
the five primary reasons Tennessee is a startup-friendly state. The most
successful element of the conference, he wrote in a blog after the event,
is the relationships sparked between investors, entrepreneurs, Launch
Tennessee staff and its partners.
That collaboration is one essential element in building the
entrepreneurial spirit regionally. With its partners and the support
of the governor and legislature, Launch Tennessee has created
Entrepreneur Centers to connect startups with mentors and investors,
provided funding in the form of grants to support workforce
development and sponsored pitch events in partnership with 10
universities, providing winners $15,000 each for their budding
businesses. Launch Tennessee also has launched specific programming
to support women entrepreneurs, and statistics indicate the effort is
paying off. In 2016, WalletHub, a personal finance website known in
part for free consumer tools, ranked four Tennessee cities among the
top 15 in the country for female-owned businesses. Tennessee cities
got three of the four top spots.
“Thanks to our collective work,” Brock wrote, “Tennessee has
emerged as a model for states across the country seeking to leverage
available resources to help entrepreneurs.”
To hone the spirit of entrepreneurship is simply a matter of helping
people become successful, Brock said. It’s part skills development. It’s
part helping innovators get access to capital. It is skills development and
mentoring. In Tennessee, local investors are increasingly putting their
risk capital to work, and they’re finding a greater quantity of highquality
deals. Capital investment in Tennessee more than doubled, from
$189 million in 2012 to $428 million in 2016. “We need to continue
to attract individuals and groups seeding early-stage startup growth, and
we have some exciting programs in place to do so,” Brock wrote. “At
the beginning of 2017, Launch Tennessee set a 2020 goal of bringing
in $2 billion worth of venture investment over a four-year period, and
we’ve met benchmarks that put us on track to hit this target.”
42 THE CONNECT MAGAZINE | SUMMER 2017 THECONNECTMAGAZINE.COM

TECHNOLOGY
More than 100 investment firms were represented at the 36|86
conference, which included a celebration of Southern culture in plates of
barbecue and glasses of Tennessee whiskey. With a focus on early-stage
businesses, Launch Tennessee provided the perfect brew for the more than
500 entrepreneurs who attended – access to people who hold the purse.
A pitch contest featured 13 student-led companies, comprised of
promising young entrepreneurs, who competed for $60,000 in prizes.
Wal-Mart’s executive vice president and chief technology officer, Jeremy
King, was one of the judges. Wyzerr, a Kentucky market research and
survey technology company, won the competition.
One of the highlights was Gov. Bill Haslam interviewing FedEx CEO
Fred Smith. A packed room listened as Smith revealed his strategy for
maintaining a world-leading corporation while facing the evolution of
the technology that drives the business model.
Alan Bentley, director of the Center for Technology Transfer &
Commercialization at Vanderbilt University, attended the conference
with students and other university representatives. He also is on the
board of Launch Tennessee. He called 36|86 one of the highlights of his
summer and praised it as a great place to network.
At the university level, one of the challenges of building an
entrepreneurial ecosystem, Bentley said, is matching science technology
pursuits with investors willing to risk capital in an unfamiliar field. In
this region, investors traditionally seek out health care and information
technology fields, for example, not robotic technology, Bentley said.
However, “we’ve also made a lot of progress in this realm. In the last
five years, we’ve seen investors get more comfortable in fields outside
their usual fields of interest.”
One of the best things the region has going for it, Bentley said, is its
willingness to collaborate and engage. “It’s amazing how many people
give up their time to help companies grow,” he said. “It is amazing.
They really give of their time and energy to help others.”
What’s left to do? Launch Tennessee expects good things from an
Angel Tax Credit, which the legislature passed last year, and anticipates
this fall to launch a new impact seed fund. The credit was put into
motion in January and gives certain early-stage investors who back
businesses less than 5 years old a 33 percent tax credit, capped at
$50,000 per investor per year Already nearly $1 million has been
invested into Tennessee startups since Jan. 1.
“Tennessee is now on the entrepreneurial map,” said Launch
Tennessee’s Brock. “We have a unique public-private model that is
working. We need to continue to increase the amount of early-stage
capital sources for the many high-potential startups that are being
developed across the state … Our vision is to make Tennessee the
most startup-friendly state in the country. Everything we do revolves
around helping entrepreneurs succeed so that communities across the
state can prosper.”
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 43

HEALTH & SELF-DEVELOPMENT
WELLNESS EMPEROR DR. JOSH AXE
ON MAKING IMPACT OUT OF PERSONAL TRIALS
WRITTEN BY: LACEY JOHNSON
PHOTOGRAPHY BY: BARBARA POTTER
INSIDE OF A 7,500-square-foot facility located in a suburb of
Nashville, Tenn., there lies a wellness empire – home to one of the
fastest–growing companies in the United States, and production
headquarters to videos that collect millions of Youtube clicks,
comments and shares from all corners of the globe. In a side room
with cameras, lighting equipment and a large screen set against a rustic
wooden backdrop, there can often be found Dr. Josh Axe, renowned
chiropractor, clinical nutritionist and educator, whose website garners
approximately 13 million unique visits monthly, whose products are sold
in more than 6,000 retail stores and who appears so comfortable and
organic in front of the camera, gesturing with his hands while spilling his
knowledge of bone broth, ketogenesis and turmeric, he may as well be
hosting a juicing party in his home.
The space feels less like an office, and more like a cozy summer camp
recreation hall where creative ideas are being tossed around for the sheer
merriment of it. Except Axe and his staff, whose motto is “run to win
the race,” are diligent in their workmanship and – they swear – are on a
rocketing mission to make all of us healthier.
A viral venture that humbly began at his kitchen table, Axe, 35, says his
passion for health took root when he was in the seventh grade – a time when
his life, breezy and peaceful as he knew it, was thrown a hard ball. While
ambling through a hallway in his home after soccer practice one afternoon,
he passed the bathroom where he saw his mother, eyes lowered and comb
in hand, as her hair fell clump-by-agonizing-clump, landing unmercifully
onto the sink. Just months prior, the active 40-year-old mother of two, also
a gym teacher and swim instructor, was shocked by a breast cancer diagnosis
– which, according to a recent report by the American Cancer Society, is the
second leading cause of cancer death in women worldwide.
“I watched her age years and years in a matter of weeks, as a side effect
of the chemotherapy. Her face was sunken, and she looked defeated. Even
as a kid, I remember thinking there had to be a better way than what she
was suffering through in order to stay alive,” says Axe.
Although pronounced cancer-free following a mastectomy and a
round of chemotherapy, for almost the decade that followed, she would
be in and out of her doctor’s office – being pricked with needles, filling
prescriptions and branded with diagnoses ranging from chronic fatigue,
hypothyroid disease to clinical depression. Every day meant retreating
home from work so exhausted that she collapsed onto the sofa or bed,
immobile for hours, while struggling to recharge enough to prepare
dinner for her family. “I could see the overwhelming fatigue,” says Axe.
“It was heartbreaking to watch her so sick and tired all of the time.”
Axe claims that it was during this bleak season that an internal rustling
was given breath – one that called him to commit his life to some facet
of health and wellness. And, as he reached adulthood, this tender rustling
metamorphosed into an unshakeable pursuit.
While attending classes at the American College of Nutrition in
Lexington, Ky., his studies were disrupted by a most formidable phone call:
“Josh, I’ve been diagnosed with cancer again,” he heard his mother say on
the other end of the line. This time it had plagued her lungs.
Axe rushed to the airport to catch a flight home to Ohio. “I was learning
from some of the best chiropractors and doctors of functional medicine in
the country,” says Axe. “I knew it was my responsibility to offer guidance
that could potentially heal her body, naturally and without chemotherapy.”
The family banded together, cleaning out their pantry and refrigerator,
tossing all of the processed meats, snacks and sweet confections into the
garbage can. They ventured to their local natural grocery store, spending
almost all of their time combing through the vegetable aisle and filling their
cart with an assortment of colors.
Axe’s mother began feasting on leafy greens and juicing root
vegetables, while flooding her system with turmeric, healing herbs and
probiotics every day. “Four months later, she returned to her oncologist
and, after completing her CT scan, his exact words were: “I have never seen
this before. Her tumor has shrunk in half,’” he says.
In one year’s time, she was in complete remission.
Axe pulled a key lesson from that arduous period – one that opened
his eyes to how daunted and deer-in-the-headlights people become when
they find themselves in the roaring belly of a health crisis. “People need
to be given step-by-step instructions to feel supported and gain a sense of
control in that kind of situation. Teaching is my gift, and so I pride myself
on educating people so that they are armed with knowing exactly how to
care for their health,” says Axe.
Today, seven years after his first Youtube video was uploaded and
since having authored multiple books, unfamiliar faces approach him at
shopping malls and grocery stores – embracing him and disgorging their
private ailments as though he is a lifelong family friend, while announcing
all of the ways his guidance has remedied their aging woes, digestive
disturbances, weight struggles and – perhaps – even extended their lives.
But Axe swears he defines his success not by how many times his face
is recognized, his videos viewed, his newsletters shared or his supplements
purchased, but by the level of impact his efforts make. To him, that is the
ultimate reward. “What I love most about what I do is impacting families.
When parents can teach the foundations of nutrition and wellness to their
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HEALTH & SELF-DEVELOPMENT
kids, it will carry out to further generations. It then becomes way bigger
than me,” he says.
To further propel this mission, Axe and his team are amping up for
their newest endeavor: an education program where individuals can
become certified nutritionists and health coaches. It is scheduled to launch
January 2018.
Although having found his niche in the realm of wellness, he believes
the essential ingredient for any successful undertaking is tapping into the
thing that wakes a person up – where their most impassioned values lie.
Where the “hot buttons” rest in waiting, hidden under all of the vapid
layers of what life and the world and our societal conditionings try to
convince us is important. I think what Axe is trying to convey is this: If
you want to reach your highest potential during whatever stretch of time
you may be granted on Earth, you must find that which gives you the noturning-back
feeling, and then be guided by it unflaggingly.
When his mother received her diagnosis six years ago – one that had
nested inside of her pancreas – he spent countless nights positioning
himself in front of the computer, researching holistic methods for healing
her body. “ I was in desperate search of anything I could possibly do to
help her,” he says.
Ricci’s mother had been given a meager two and a half months to live,
so he put her on a strict raw vegan diet, motivating her to laughingly coin
him the “Food Buddha.” But in an ‘inexplicable’ stroke of fortune, two
and a half months stretched to almost four years. “They did case studies
on my mom at her hospital because they were so dumbfounded by her
progress. I am 100 percent confident that the strict regimen I made her
adhere to extended her life considerably,” says Ricci.
Sadly, unlike Axe’s mother, who recently celebrated her 64th birthday
and spends her days water skiing, relaxing by the lake and educating other
cancer survivors on juicing protocols, Ricci’s mother, who underwent
YOU HAVE TO FIND WHAT MATTERS TO YOU BECAUSE IT’S THE ONLY WAY TO STAY
MOTIVATED WHEN LIFE GETS HARD. WHAT ARE THE UNIQUE GIFTS AND TALENTS YOU ENJOY
SHARING? WHAT KIND OF ACTIVITIES DO YOU WANT TO ENJOY A DECADE FROM NOW? THOSE
ARE THE QUESTIONS TO ASK YOURSELF.
“I know that I only have one life to live, and I want to give it my
best,” says Axe. “My chief end is to know God and serve people, so
everything I do just flows out of that. You have to find what matters to
you because it’s the only way to stay motivated when life gets hard. What
are the unique gifts and talents you enjoy sharing? What kind of activities
do you want to be able to enjoy a decade from now? Those are the
questions to ask yourself.”
Chris Ricci, supply chain manager for Axe’s brands, knows these
questions intimately. Ricci, 29, accepted the lofty position earlier this year,
leaving behind a job with a major corporation, where his progression
was applause-worthy and rapid. “Looking back at my job in corporate
America, it’s true that I appreciated the security. I was told I was on a fast
path to executive management, but I didn’t find fulfillment in it – not like
a do here. I think it’s extremely important to find purpose in what you do,
whatever it is,” says Ricci.
Like Axe, Ricci knows the gloomy hollows of navigating through the
uncertainties of a mother with cancer.
sporadic chemotherapy treatments in an effort to supplement her eating
plan, was defeated by the disease two years ago.
But Ricci believes she is alive and well inside of the walls containing
that 7,500-square-foot space, fueling her son’s purpose and Axe’s
mission every day.
“My drive to wake up in the morning comes from a deep and personal
passion in me. I have to make sure these customers have the products
they need for their health, when and wherever they need it, every single
day,” says Ricci. “Some people get excited when they get an ‘off day’ from
working. But when you have a job with this kind of meaning behind it,
why in the world would you want to stay home?”
In both Axe’s and Ricci’s stories, a similar and profound concept
appears to be woven throughout: The true measure of success is not
what title your Linkedin says you are, what your bank account says you
are or what your number of video views says you are, but the ways you
are anchoring the things that have happened to you in your life, finding
purpose and motivation through them and impacting others as a result.
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 45

TRADING PIG SKINS FOR LEATHER SHOES
WELCOME BJ COLEMAN TO BB&T
MANY PEOPLE KNOW BJ Coleman as a former
quarterback for the Green Bay Packers, but he’s
hung up his jersey and traded it in for a nice suit.
In 2016, BJ decided to make the transition
from football to insurance because he had
developed a large network and wanted to make a name for himself
in the business world.
“I’ve found that there are a lot of parallels in both worlds,” said
Coleman. “BB&T is a company I had connections to through my
football career, and it worked out.”
As William Taylor said, “Coleman has a competitive nature, and
is very personable. I see him as a fresh face; a young person who’s
willing to put in the hours, hard work and sacrifice over the years to
learn the business and grow within the company.”
Taylor is grooming Coleman to take over his role within the
company sometime in 2020.
“I’m very young, and as a predecessor to Willo, it truly is an
honor,” said Coleman. “My job over the next three years is to be
WRITTEN BY: MADISON YAUGER
a sponge; learn, fail, and get back up. It’s all about the people you
surround yourself with, and Willo and Donna at the BB&T family have
been everything.”
BB&T is the 5th largest brokerage firm in the U.S. “BJ and I are on
the employee benefits side of business,” said Taylor. “We work with
employers to control their healthcare costs, enhance the perceived
value of benefits to their employees, and simplify the administrative
process, keeping employers in compliance.“
BB&T hopes that BJ Coleman will lead their office in matching the
growth that has arrived in Nashville. “The target for our company in
the next 10-15 years is to leave a large footprint in insurance services
sector, and to be the spearhead for that is a big honor.”
“You can’t get overwhelmed; it goes back to athletics. That’s the
model I use,” said Coleman.
“You have to believe in yourself. People are made, but also
successful companies are made when they invest in people. That’s
how the community is built, and if you can invest in that, you’ve
got a shot.”

PERSONAL GROWTH
GET OFF THE STAGE
AND GET IN THE MOMENT
WRITTEN BY: LACEY JOHNSON | THEDAILYDOLL.COM
HOW ABOUT A round of applause? Or, better yet, an
indication of envy? Or, rather, just tell me how fabulous
my life appears to be in comparison to yours.
If you can relate, I challenge you to take a closer look
at what motivates your social media life, giving yourself
permission to be unfiltered... with yourself. I’ll be unfiltered, too.
Almost every able-bodied human being over the age of a fetus
participates in some form of social media. This includes my definitely-nottech-savvy
grandparents. Likely yours, too. I am on Facebook, Instagram,
SnapChat and Twitter, and am grossly incapable of keeping up with my own
social media overload. And I, like so many, have developed a bad habit as
a result: I am not always living in the moment. Rather, I’m often revolving
about in the social media stratosphere, phone in hand, notifications rolling
in, while oblivious to the value of what is right in front of me - which is
always to say, I’m too preoccupied with documenting my life for others that
I sometimes forget to live it.
One day when I have children, grandchildren and, perhaps, a face full
of wrinkles, I will be grateful for the pictures I have which captured my
wanderlusting freedom and carefree frolicking. But, most of all, I will be
aching to relive those moments in my mind. Pictures, videos and other
means of documentation are valuable because they assist us in preserving
our memories and preventing them from losing their pulse, but what if they
also cripple the making of them - creating a distraction from the beauty and
importance of the actual experience?
WE ARE ALWAYS CONNECTED, YET SO FRAGMENTED...
A couple of years ago, an acquaintance of mine made an extensive effort
to coordinate which one of our mutual friends would be performing the
Facebook “check-in” for the evening. While in route to meet her and a
few others for dinner, she sent out a group text message which read: “I’m
going to go ahead and let one of you guys check us in at dinner because I’m
always the one to do it.”
For real?
I was amused by her request, but it struck me as a bit unsettling. She was
already manipulating and strategizing how she was going to document a
moment she had yet to live. It seemed like such a shame.
In our society, I often feel as though we devote more time to
documenting our ventures and whereabouts, trying to get the lighting
and hashtags just right, than we do actually connecting, conversing and
creating worthwhile experiences. We are rarely ever present where we
are. We may be out with our friends, but are more focused on finding
the optimal window light for our selfies, as opposed to actually engaging
in conversation. We may be physically out to dinner with our significant
others, but instead of locking eyes with them or savoring every flavor
or admiring the decor, we are, instead, making efforts to document our
whereabouts on SnapChat, Instagram and Facebook.
We feel compelled to show up for our audiences but, as a result,
fall short of showing up for ourselves. We are always connected, yet so
fragmented. While stretching for the illusion of connection to the outside
world, we have become disconnected from the point of it all: living.
Time spent among friends is often overshadowed by agendas, feeling
contrived and staged. Social media breeds and feeds shallow connections, and
I find myself ravenous for deeper, more meaningful connections now more
than ever. I crave eye contact. I want to see faces light up with epiphanies. I
want to intimately witness a spark of an idea become a blazing inferno - right
before my eyes. I don’t want a picture to prove it; I want to feel it in real time.
The truth is: We are starving ourselves while gorging on our incessant
compulsions to perform. Worst of all, it is a viciously contagious epidemic
- one I am not immune to. I have sorely fallen prey to the social media
monster, despite my hunger for what I know it can never, ever satiate in me:
authentic, sanctified connection.
And, I’m not at all alone.
While at coffee shop not long ago, I observed two 20-something
girlfriends as they posed, pouted and clicked - resulting in about thirty
pictures. This was executed in less than 30 minutes, all the while discussing
their social media unravelings. During their time together, I lost count
of how many instances I heard them reference Instagram, SnapChat
and Twitter, for it dominated 80 percent of their conversation. Most
intriguingly, they did not part ways without one of them compulsively
burying her face in her phone and editing their new pictures. I watched as
they sat next to each other in silence, one staring at the other as she edited
like a maniac.
It was as eye-opening and revealing as it was hysterical and
entertaining. The obsession was evident, and it was clear that their driving
force and motivation was not so much to capture the time spent with a
friend as it was proving a point to their audience. They were on stage. And,
I cringed to admit having seen myself in parts of it. In fact, with social
media, we are all on stage and are often seeking the most robust, roaring
and ground-shaking rounds of applause. We often sacrifice the authenticity
of our relationships for our delusions of relevance and the false sense of
standing in the spotlight. It’s trickery.
EXCUSE ME; I’M HIGHLY OFFENDED BY YOUR LACK
OF SOCIAL MEDIA INTEREST...
It is difficult to not be offended if your photos do not receive as many
“likes” or comments as the next individual garners. It is difficult to not
compete for more social media admiration than your business competitor
or friend. I think the most unfortunate aspect, however, is simply that our
observers will ultimately receive all of the entertainment out of our lives
because we will have been too preoccupied to enjoy it. We may be living
colorful and whimsical existences for our audiences, but what about our
own fulfillment? What about enjoying that jaw-dropping sunset? What
was the actual experience like to - gasp! - live? Will we even know?
This is what I daringly propose: How about you take my hand and
step off of the stage with me from time to time. We can climb onto
the “Off the Stage and in the Moment” bandwagon together, for at
least a few hours a day on occasion. Such fun it will be actually making
eye contact - no phone in hand and no distractions, while having a
conversation without worrying if the lighting is flattering or if your
mother will find your outfit offensive. Let us breathe, be cognizant
within our experiences and observe the lessons and wonders they may
be offering. Let us marvel at the faces in front of us. Let us actually
live a little, and not worry so much about proving to others how
magnanimously we are living.
I’m just being honest.
#GetInTheMomentMovement
The original version of this article was published to TheDailyDoll.com:
the brainchild of Managing Editor Lacey Johnson. The site
encourages readers to “Get Real, Get Liberated and Live Boldly”
by serving up beauty, wellness and inner life illumination, woven
through unapologetic truths.
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 47

DIVERSITY & INCLUSION
WHY CULTURAL INTELLIGENCE IS ESSENTIAL
FOR YOUR BUSINESS TO THRIVE
WRITTEN BY: TONI LEPESKA
PHOTOGRAPHY BY: CATE BROWN
GERRY FERNANDEZ’S “AHA” moment happened many
years ago. He was an apprentice cook at the Waldorf
Astoria hotel in New York City, and an unusual number
of African-Americans came in for a dinner event. The
chef was accustomed to cooking the filet mignon
medium rare, but he was warned to prepare it medium well this time.
It’s what his customers would expect, but the chef did not listen. He
cooked some 400 steaks at medium rare.
“Just like clockwork,” Fernandez said, “those steaks started to
come back. That was my earliest lesson on being culturally intelligent.
In early black America, they cooked everything well, to make sure they
didn’t get sick. The preference stuck.”
Fernandez culturally identifies not with the descendants of black
American slaves but with the nation of Cape Verde on the northwest
coast of Africa. His descendants came from there, located on the
northwest coast of Africa, but Fernandez also claims ties to the Spanish.
In fact, his father spoke Spanish. At an early age, Fernandez was exposed
to the nuances of nationality and ethnicity. As a man of color, he saw
“the good, the bad and the ugly” of society’s handling of race and class.
But he didn’t imagine that day in the kitchen that he’d become what the
chief financial officer at the National Restaurant Association called “the
leading voice of cultural intelligence for the past 20 years.”
As president of the Multicultural Foodservice & Hospitality
Alliance, or MFHA, Fernandez spends his workdays now with some
of the country’s foremost leaders in his industry. He founded MFHA
to help companies discover the economic benefits of diversity and
inclusion and provide information to build cultural intelligence
throughout the industry. Because of his and his team’s workshops,
webinars, conferences and hands-on instruction, cultural intelligence
– the capacity to relate and function effectively across cultures – is a
growing phenomenon.
“Gerry’s going to change the world,” said the National Restaurant
Association’s CFO, Marvin Irby. “The word ‘passion’ comes to mind.
You cannot spend time with him and his team and not come away
truly inspired.”
Fernandez found a final bit of inspiration to create MFHA in a trade
journal. It was the mid-1990s, and he was flipping through a magazine
when he saw an advertisement for a women’s foodservice organization
focused on creating opportunities for women in the industry. “Why
isn’t there an organization to increase opportunities for people of
color?” he wondered.
Working for General Mills in Minneapolis at the time, Fernandez
assembled representatives of 17 companies in Chicago to discuss the
concept of creating just such an organization he envisioned. A year
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DIVERSITY & INCLUSION
later, MFHA was incorporated, and Fernandez became a “loaned
executive” from GM to run the fledgling organization full time and
pursue the mission of bringing “the economic benefits of diversity
and inclusion to the food and hospitality industry by building
bridges and delivering solutions.” Today, MFHA consists of 60
corporate members.
“We’ve made a lot of progress, but there’s still large portions of
companies in our industry that aren’t on board with this,” Fernandez
said. “As long as they’re making money, there’s no motivation.
But millennials don’t have the baggage of boomers. They’re more
inclusive, so, the dial is moving.”
Fernandez urges companies to build a multicultural strategy rather
than wait for a misstep that’s splashed all over social media, bringing
down a business’ reputation and brand. He also urges companies to
include people of color into their workforce at all levels. You can’t get
good talent, he said, if you don’t have people succeeding who look
like the job applicant, he said.
At one company, executives wondered why talented workers
weren’t applying for upper management jobs and queried MFHA
for help. Fernandez clued them in – for some Latinos, especially
those from Central America, a promotion isn’t asked for, it is given
as a reward for good work. These Latinos may feel overlooked and
undervalued and leave the company after they feel they’ve been passed
over. “This is a case of understanding what culture norms are and
going to Hispanic employees and communicating to them, saying,
‘You must apply,’” said Fernandez.
To Fernandez and others who support his cause, cultural intelligence
makes more sense in the foodservice industry than perhaps anywhere. Fiftysix
percent of the workers in the industry are women and people of color.
According to the National Restaurant Association, one out of every
four people have worked in a restaurant, and lots of people are eating
out. “For many of us, it’s where we learned our first job skills,” said
NRA’s Irby, “and everyone has a favorite restaurant.”
More and more companies are adopting cultural intelligence, Irby
said. “It’s probably needed more than ever before.”
Fernandez and his team – their arguments and their workshops and
other instructional opportunities – have been a unifying force, Irby said.
Pepsi and Coca-Cola, for example, are fierce competitors who “don’t
agree on anything, but they both decided to support Gerry. That’s really
a tribute to Gerry,” Irby said.
Fernandez hammers the benefits of diversity inside the workplace
with one primary argument. Money. He believes that for business
people, the color green trumps shades of brown.
He credits the Rev. Jesse Jackson with revealing to him why people
of color have excelled in sports so notably but not as notably in the
upper ranks of other professions. “It’s because the rules are public …
and the playing field is level ... and the goals are clear. We want MFHA
to help people figure out how the game works. It’s about giving people
the opportunity to function at their highest level,” Fernandez said.
If employees aren’t performing or being utilized at their highest
potential “you’re leaving money on the table,” Fernandez said. “That’s
the most respected argument – diversity makes sense.”
PLATINUM MEMBERS
THECONNECTMAGAZINE.COM
SUMMER 2017 | THE CONNECT MAGAZINE 49

Welcoming
Diversity
At Cracker Barrel Old Country Store ® , we think a key to our success
is welcoming diversity in our company, our country stores,
our restaurants, and our communities.
crackerbarrel.com • © 2016 CBOCS Properties, Inc.