IFISE Magazine - August 2017 FED Report

FED REPORT August 2017
This is a private, 1-on-1 Assessment in which we will understand your situation and
then provide helpful advice on how you can fix the gaps.
You can also share this offer with a friend or family member. 7 Top Factors for Low
Conversion Rate
1. Unclear about the Core Need solved. People buy something because they
have to; they have a need. Either they want to solve a problem or they want to achieve a
goal. Most Business Owners only talk about the features and benefits of their products/
services. They leave it to the customer to figure out what need/goal it solves. This deters
the potential customers from making the buying decision.
2. Unclear about the Target Audience. One of the common mistakes most Business
Owners make is that they assume they know their Target Audience. This assumption
is very costly because it attracts wrong kind of leads and contributes directly to the low
sales conversion rate.
3. Unable to handle barriers to Negotiation. Most Business Owners/Sales
Professionals are ill-prepared for negotiation. Customers have past bad experiences
that creates objections and resistance. They take customer’s feedback personally and
start defending. This creates barrier in trust building. Frustration and irritation, on both
sides, can further damage the situation.
4. Unable to handle the price question. Sooner or later, this question will come. The
question is, “Are you facing this question, sooner or later?” The answer depends upon
what you sell and how.
5. Unfamiliar with Human Behaviour and Psychology. This is the most critical part
of Sales Conversion. All buying decisions are emotional. Majority of buying decisions
fail because the Business Owner/Sales Professional don’t know how to engage with the
Buying Process of their customer. They just want to sell!
6. Non-existent Farming Strategy. Not only that this strategy is missing; almost
100% Business Owners we have worked with, were not even aware that they should
implement this strategy in their business. Because of that, major conversion-related
activities are done in wrong order, at wrong time and many times, not done at all.
7. Unable to ask for help. Another critical factor is when the Business Owner controls
every aspect of the business single-handedly instead of taking the right help because
they consider it a weakness!
To avail this offer, contact Abhijit Shinde on 95272 76789
www.MyGlobalBusiness.in
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