We sincerely hope you enjoy reading Dazzle, as we have worked hard to feature topics that we believe you will find interesting, informative and leave you walking away with new-found marketing inspiration. Some articles which might be of particular interest include: • “Gen Z: The Generation You Need to Pay Attention to” (pg. 5) • “Social Good: A Long-standing Commitment at Ideaworks (pg. 6) • “Mixing it Up, Marketing Style” (pg. 10) • A friendly peek into what’s happening at our agency with “Life @ 197” (pg. 17) • And much more! Please don’t hesitate to reach out to us with feedback, questions or if there is a topic you’d like covered in a future issue.
Issue 3 DECKED OUT IN SILVER & GOLD ADDYRECAP p.18 SOCIAL GOOD p.6 A LONGSTANDING COMMITMENT AT IDEAWORKS MEET GEN Zp. 5 THE GENERATION that is changing THE FACE OF MARKETING! FIND THE RIGHT MARKETING MIX P. 10