Dazzle | Issue 3
We sincerely hope you enjoy reading Dazzle, as we have worked hard to feature topics that we believe you will find interesting, informative and leave you walking away with new-found marketing inspiration. Some articles which might be of particular interest include: • “Gen Z: The Generation You Need to Pay Attention to” (pg. 5) • “Social Good: A Long-standing Commitment at Ideaworks (pg. 6) • “Mixing it Up, Marketing Style” (pg. 10) • A friendly peek into what’s happening at our agency with “Life @ 197” (pg. 17) • And much more! Please don’t hesitate to reach out to us with feedback, questions or if there is a topic you’d like covered in a future issue.
We sincerely hope you enjoy reading Dazzle, as we have worked hard to feature topics that we believe you will find interesting, informative and leave you walking away with new-found marketing inspiration. Some articles which might be of particular interest include:
• “Gen Z: The Generation You Need to Pay Attention to” (pg. 5)
• “Social Good: A Long-standing Commitment at Ideaworks (pg. 6)
• “Mixing it Up, Marketing Style” (pg. 10)
• A friendly peek into what’s happening at our agency with “Life @ 197” (pg. 17)
• And much more!
Please don’t hesitate to reach out to us with feedback, questions or if there is a topic you’d like covered in a future issue.
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contents<br />
4 5 6<br />
EDITOR’S LETTER<br />
from Chelsey Tupper, director of<br />
marketing communications<br />
GEN Z<br />
Taking a closer look at the<br />
generation that is changing<br />
the face of marketing<br />
SOCIAL GOOD<br />
A longstanding<br />
commitment at Ideaworks<br />
8 10 14<br />
SUPPORTING A<br />
LOCAL CHARITY<br />
makes good business sense<br />
MARKETING MIX<br />
In order to make an impact,<br />
you have to mix the right<br />
tools together<br />
17 18<br />
LIFE @ 197<br />
A behind-the-scenes<br />
look at our team<br />
THE REAL WORLD<br />
Future marketing professionals<br />
visit Ideaworks<br />
19<br />
DECKED OUT<br />
STORYTELLING<br />
IN SILVER & GOLD<br />
A letter from our owner<br />
We won three awards in 2016;<br />
and CCO, Peter Steve<br />
two were for this publication!
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