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Dazzle | Issue 3

We sincerely hope you enjoy reading Dazzle, as we have worked hard to feature topics that we believe you will find interesting, informative and leave you walking away with new-found marketing inspiration. Some articles which might be of particular interest include: • “Gen Z: The Generation You Need to Pay Attention to” (pg. 5) • “Social Good: A Long-standing Commitment at Ideaworks (pg. 6) • “Mixing it Up, Marketing Style” (pg. 10) • A friendly peek into what’s happening at our agency with “Life @ 197” (pg. 17) • And much more! Please don’t hesitate to reach out to us with feedback, questions or if there is a topic you’d like covered in a future issue.

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contents 4 5 6 EDITOR’S LETTER from Chelsey Tupper, director of marketing communications GEN Z Taking a closer look at the generation that is changing the face of marketing SOCIAL GOOD A longstanding commitment at Ideaworks 8 10 14 SUPPORTING A LOCAL CHARITY makes good business sense MARKETING MIX In order to make an impact, you have to mix the right tools together 17 18 LIFE @ 197 A behind-the-scenes look at our team THE REAL WORLD Future marketing professionals visit Ideaworks 19 DECKED OUT STORYTELLING IN SILVER & GOLD A letter from our owner We won three awards in 2016; and CCO, Peter Steve two were for this publication!

EDITORIAL Editor-in-Chief Chelsey Tupper Contributing Editor Alyssa Zekoski Art Director Allison Simenkiewicz Contributing Art Director Rachael Baratta CONTACT US Call Us: 570-609-5650 Email Us: info@ideaworks.marketing Visit Our Website: ideaworks.marketing FOLLOW US @IdeaworksAgency facebook.com/IdeaworksMarketing @ideaworksmarketing Ideaworks Marketing COVER CREDITS Featured Chelsey Tupper Location Donna Hansbury’s Kitchen Photographer Allison Simenkiewicz DAZZLE: ISSUE THREE 3