Social Media Marketing: A Strategic Approach

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Social Media Marketing: A Strategic Approach (Melissa Barker) Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. Social Media Marketing: A Strategic Approach
● ● ● ● Author : Melissa Barker ● ● Pages : 320 pages Publisher : South-Western 2012-04-14 Language : English ISBN-10 : 0538480874 ISBN-13 : 9780538480871
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