BMW LIFESTYLE 10/11
BMW LIFESTYLE 10/11
BMW LIFESTYLE 10/11
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<strong>BMW</strong> MINIATURES<br />
<strong>BMW</strong> Isetta 250, 1 : 12<br />
<strong>BMW</strong> 550i Saloon (F<strong>10</strong>), 1 : 18 and 1 : 43<br />
<strong>BMW</strong> 5 Series Gran Turismo (F07), 1: 43<br />
<strong>BMW</strong> X3 (F25), 1:18, 1: 43 and 1: 87<br />
Concept Vision Efficient Dynamics, 1 : 43<br />
DISCOVER THE DETAILS<br />
It doesn’t matter whether you see it on<br />
a twisting country road or on a polished<br />
mahogany desk: a <strong>BMW</strong> is always a<br />
fascinating sight. To ensure that <strong>BMW</strong><br />
Miniatures look just as attractive as the<br />
originals, they are manufactured in close<br />
cooperation with <strong>BMW</strong> designers. This<br />
applies to <strong>BMW</strong> Art Cars as much as it<br />
does to the new <strong>BMW</strong> 5 Series. Every<br />
<strong>BMW</strong> Miniature delights with numerous<br />
details and precise workmanship.<br />
At the start of production, the design<br />
department uses computers to process<br />
the specifications laid down by the <strong>BMW</strong><br />
engineers. To make sure that important<br />
details like the logo or windscreen wipers<br />
are both recognisable and robust enough<br />
to survive handling, simply miniaturising<br />
the original parts will not do. Instead,<br />
individual parts have to be redesigned<br />
almost from scratch.<br />
Afterwards, a die-cast mould is fashioned<br />
for every component. This is so timeconsuming<br />
that it can take up to ten weeks.<br />
But it is also well worth the effort: the diecast<br />
moulds provide the framework for the<br />
miniature’s body and are filled with either<br />
molten plastic or zinc, depending on the<br />
scale. After a first, stringent quality control<br />
process, the casts enter the paint shop,<br />
where they are painted in three steps,<br />
using the same paint that is used for the<br />
respective full-sized <strong>BMW</strong> model.<br />
After hardening and cooling it’s time<br />
to tackle the details: the so-called tampon<br />
printing process enables us to print on<br />
even the smallest components. With our<br />
smallest-scale models, the results of this<br />
advanced process – for example a detailed<br />
replica of the <strong>BMW</strong> logo on the bonnet –<br />
can only be fully appreciated when viewed<br />
through a magnifying glass.<br />
Tiny chrome surfaces provide further<br />
exquisite details to enjoy. They make<br />
the exterior mirrors sparkle, for example,<br />
and are also used to give the radiator<br />
grille its trademark shiny appearance. Real<br />
carpeting in original <strong>BMW</strong> colours for the<br />
footwells and luggage compartment and<br />
realistic reproduction of leather upholstery<br />
seams make the interior of the 1:18-scale<br />
models look incredibly authentic. Once all<br />
the details have been taken care of, the<br />
individual components are assembled<br />
into a real <strong>BMW</strong> – by hand. And it is this<br />
precise workmanship that makes <strong>BMW</strong><br />
Miniatures so unique, turning every<br />
miniature into a true original.<br />
QUICK LINK<br />
www.bmw-shop.com/miniatures<br />
All products on catalogue<br />
pages 84 – 87.<br />
18 You can fi nd all the products at your <strong>BMW</strong> dealer or on the bmw-shop.com website. 19