BMW LIFESTYLE 10/11

JOY IS OUR PROMISE.
Everything we do day by day we do in the spirit of keeping driving pleasure alive. In the name of joy we use
innovative lightweight materials to overcome gravity. We are constantly improving our engines to get the
maximum out of every drop of fuel. We develop cars with ever lower drag coefficients. Far from content with
just using less energy, we simply generate it ourselves. Each of our models benefits from the innovative
power of BMW EfficientDynamics: technologies which preserve the joy of driving. And because joy is our
aim, you can enjoy every drive in your BMW with a clear conscience. This is our promise.
BMW EFFICIENT DYNAMICS.
Men’s Knitted JOY Sweater. Joy doesn’t just warm
you from the inside. This knitted men’s sweater with
its special materials mix provides a pleasant level of
comfort. It is also quite handsome – thanks to details
like the special BMW zip pull, the embroidered BMW
wordmark on the sleeve and the light blue stripe design
on the inside of the collar. The trademark JOY details
ensure you will be looking forward to this winter.
Material: 10% Angora, 25% nylon,
25% viscose, 40% wool.
Dark Blue
S – XXL 80 14 2 166 717 – 721
Ladies’ Knitted JOY Sweater. This is how joy feels:
with its innovative wool mix, this classic, feminine knitted
V-neck sweater provides superior comfort. Cuffs and
neckline are stylishly ribbed and the left sleeve features
a discreetly embroidered BMW wordmark, making this
piece equally suited for business and leisure.
Material: 10% Angora, 25% nylon,
25% viscose, 40% wool.
Black
XS – XL 80 14 2 166 787 – 791
BMW COLLECTION
Men’s JOY T-Shirt. Joy is conspicuous: with its
fashionably graduated “JOY NEVER SAYS NEVER”
motto and embroidered BMW wordmark on the
sleeve, this roundneck shirt is bound to stand out.
Material: 100% cotton.
Dark Blue
S – XXL 80 14 2 166 702 – 706
Ladies’ JOY T-Shirt. Joy through fashion: this
unusual ladies’ T-shirt with its large, fashionably
graduated “JOY NEVER SAYS NEVER” print shows
immediately how joy makes everything look better.
Other JOY details complete the look.
Material: 95% cotton, 5% elastane.
Cream White
XS – XL 80 14 2 166 772 – 776
36 You can fi nd all the products at your BMW dealer or on the www.bmw-shop.com website. 37
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