BMW LIFESTYLE 10/11
BMW LIFESTYLE 10/11
BMW LIFESTYLE 10/11
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<strong>BMW</strong> COLLECTION<br />
He: Men’s Knitted JOY Sweater (p. 37), <strong>BMW</strong> Quartz Chrono Men’s Watch (p. 48). She: Ladies’ JOY Polo Shirt (p. 39).<br />
Right: <strong>BMW</strong> Titanium Sports Style Sunglasses (p. 49)<br />
<strong>BMW</strong> COLLECTION<br />
JOY MAKES<br />
YOU LOOK<br />
GOOD.<br />
Can fashion bring you joy? We think so.<br />
To prove our point, we developed the current<br />
<strong>BMW</strong> Collection. With a fascinating range<br />
of colours, materials and combination options,<br />
it goes well with every style and offers<br />
you plenty of scope for redefining your look<br />
every day – while staying true to yourself.<br />
With contemporary designs, top-class<br />
materials and select accessories.<br />
Our JOY Collection is really rather selfexplanatory.<br />
On some of the items, its<br />
motto is perfectly obvious, for example<br />
when spelled out in large letters on<br />
the T-shirts; on others, it’s all about the<br />
details. Whichever you choose: joy makes<br />
you look good – the new <strong>BMW</strong> Collection<br />
20<strong>10</strong>/20<strong>11</strong>.<br />
04 You can fi nd all the products at your <strong>BMW</strong> dealer or on the bmw-shop.com website. 05