BMW LIFESTYLE 10/11

BMW KIDS’
COLLECTION.
With the BMW Kids’ Collection we have developed products that grow up along with your kids. Like the BMW Kidsbike, which
can be turned from a push-bike into a fully-fledged children’s bicycle in just a few moments. Of course we haven’t forgotten
about joy, as evident in the JOY T-shirt from this year’s collection with its “JOY NEVER SAYS NEVER” print, or the JOY promise
(see page 36) on the inside at the back of the Kids’ Hoody.
THE JOY HAS JUST BEGUN.
Safety first.
Reflective stripes on the rucksack for enhanced
visibility, bikes with cushioned handlebars, TÜVapproved
bike helmets matching the frame colour:
when it comes to children, safety is our top priority.
Ergonomic details.
Before designing for kids, you have to observe them.
How does a child move? How does it carry? Padded,
adjustable carry straps and the ergonomically
shaped saddle seat and handlebar of the Kidsbike
provide answers.
Award-winning design.
The BMW Kidsbike won the EUROBIKE AWARD, the
IF Product Design Award and the reddot design
award for its unique combination of modern design
and exceptional safety features.
BMW KIDS’ COLLECTION
You can fi nd all the products at your BMW dealer or on the www.bmw-shop.com website.
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BMW GOLFSPORT COLLECTION BMW MOTORSPORT COLLECTION BMW YACHTSPORT COLLECTION BMW MINIATURES BMW KIDS’ COLLECTION BMW BIKES & EQUIPMENT BMW M COLLECTION BMW COLLECTION