Hopulist Issue2

hopulist

A free magazine celebrating everything beautiful about the world of craft beer. If there's malt, hops, or wheat in sight, we have it covered.

What’s |n a name?

Then one night, the trio were in the pub,

and the name Verdant wandered into their

conversation and made everything a bit

more real. James explains: “We were in

the pub trying to figure out a name for the

brewery and I mentioned The Adventures

of Mr Verdant Green by Edward Bradley,

which was a book of small stories written

in the 1850’s, the stories were about

drunken escapades and smoking big

cigars. We then concentrated on the word

Verdant and the fact it’s often associated

with the colour green, it basically means

lush, moist, juicy - we thought it was a

very good filter for what we thought the

beers should be.

“We would think that beer was ‘either

Verdant or not’, the name just stuck. We

thought it would take hours to come up

with a name for the brewery - it took ten

minutes! It’s kind of funny, in the last

few years people have been asking how

to properly pronounce the name of the

brewery - you can say it however you

want, we find it a bit amusing! The way

you say the name kind of creates its own

publicity.”

New th|nk|ng on New England

From the start, James, Richard and Adam’s focus

was on the New England-style IPA movement

that had come about in the wake of releases from

Cloudwater among others.

“Since we set out as a brewery, we have always

concentrated on the New England style IPA’s,”

says James.

“I enjoyed the West Coast style IPA’s and did

plenty of research into them, but as time went

on we wanted to start getting more flavours

from the hops and bring out those juicy qualities

rather than people just associating hops with

bitterness. We posed ourselves a question -

‘how can we present these hops in a way that’s

more palatable for everyone?’ I fell in love with

the concept of beers from breweries like Hill

Farmstead Tree House, and The Alchemist.”

The boys started brewing in a shipping

container that was in a quarry on a 1BBL kit,

creating test brews and single hop beers. They

saw stark similarities between themselves and

another small batch brewer from the United

States that they admired. James continues: “This

was just as Tree House Brewing in the States

had just started selling to the general public,

I was watching and reading about them and

saw similarities between us in the way they

approached brewing, this was back in 2013. We

were focused on expressive English yeast, nice

creamy thick mouthfeel, low bitterness, big juicy

hops, and not giving a damn whether the beer

is clear or not. The murkiness is not one of our

aims, it’s just one of the outcomes.”

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