Global Compact International Yearbook 2017

#AmiAchi campaign launched with an
intention to evoke a sense of security
among the participants.
do you vow to protect it?” The top five
submissions won special gifts from the
company.
As the program was launched in winter,
the first social issue it aimed to tackle
was the one relating to exposure to cold
weather. It is common knowledge that
deaths from extremely low temperatures
are still occurring in the country, as
many people cannot afford sufficient
clothing to keep warm in winter. The
ones who do survive, barely, and usually
have to struggle through untold physical
agony during the cold months with biting
winds and freezing nights, making
their lives miserable. It is beyond unfair
for people to have to suffer so painfully
just because they have low or no purchasing
capacity. Green Delta Insurance
recognizes that it is morally wrong to
deprive these unfortunate souls from
basic human rights. So, to restore the
balance, Choriye Din Ushnota (“Spread
the Warmth”) was organized through
the Ami Achi campaign.
Under this initiative, the employees of
Green Delta donated thousands of articles
of winter clothing at each of their
40 branches throughout the country.
These clothes were collected in boxes
and taken to Dinajpur, where the temperature
drops to the lowest levels in the
country, and then distributed among
the underprivileged.
It will be initiatives such as the ones
mentioned above – helping to directly
better the lives of the needy – that
the campaign will undertake. Being
a developing country, our society has
a staggering rate of “have not’s” who
require direct assistance regarding basic
human privileges. The campaign will
work to ensure that people are not deprived
of their fundamental rights. Over
the upcoming years, the campaign will
organize further projects intended to improve
facilities for the underprivileged.
Green Delta aims to contribute to the
fulfillment of the SDGs by aligning its
vision for a better tomorrow with that of
the wider world. Although the upcoming
programs and events of the Ami Achi
campaign will use the basic principles
of the Global Compact as a guide, what
Green Delta hopes to achieve is not just
CSR success, but a better and brighter
Bangladesh for all. Ami Achi symbolizes
unity. It is a promise that Green
Delta stands with the afflicted and the
unheard.
Ami Achi is a comprehensive plan that
will tackle the issue of fundamental
rights being deprived from the povertystricken.
Restoring the dignity of the
poor carries a civilization into actual
development. Using the framework presented
by the United Nations, Green
Delta, through Ami Achi, plans to bring
prosperity to all Bangladeshis.
Global Compact International Yearbook 2017 117