Global Mobile Analytics Market (2016-2024)- Research Nester
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<strong>Global</strong> <strong>Mobile</strong> <strong>Analytics</strong> <strong>Market</strong>: Industry<br />
Insights & Opportunity Evaluation, <strong>2016</strong>-<br />
<strong>2024</strong><br />
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Entering New Emerging <strong>Market</strong>s<br />
Launch & Viability of Product<br />
Competitive Analysis<br />
Industry Analysis<br />
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Real Estate<br />
Food & Beverage<br />
FMCG<br />
Energy &<br />
Power<br />
Industries<br />
Catered<br />
Healthcare<br />
ICT<br />
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<strong>Global</strong> <strong>Mobile</strong> <strong>Analytics</strong> <strong>Market</strong> Overview<br />
<strong>Mobile</strong> analytics refer to the analysis and gathering of data of mobile<br />
platforms such as mobile websites, mobile apps and others. <strong>Mobile</strong><br />
analytics help the mobile website and app developing companies to<br />
track and understand the relation between user interactions with<br />
websites and apps. Further, these mobile analytics solutions are<br />
gaining traction due to the increase use of social media, shopping and<br />
banking on mobile platforms.<br />
<strong>Market</strong> Size and Forecast<br />
The <strong>Global</strong> <strong>Mobile</strong> <strong>Analytics</strong> <strong>Market</strong> is anticipated to flourish at a<br />
CAGR of 18.3% over the forecast period. <strong>Mobile</strong> analytics market<br />
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was valued at USD 1.6 Billion in <strong>2016</strong> and is anticipated to reach<br />
USD 6.0 Billion by the end of <strong>2024</strong>. Android mobile analytics market<br />
is expected to remain dominant and grow at highest pace over the<br />
forecast period due to rapid growth of android smartphone market.<br />
In <strong>2016</strong>, North America accounted for the major share in the global<br />
mobile analytics market. Further, North America is anticipated to<br />
maintain its dominance over the forecast period owing to the high<br />
acceptance level of advance technologies and high adoption of cloud<br />
based solution. In <strong>2016</strong>, application analytics segment was held for<br />
the highest percentage share in the region. Further, this segment is<br />
likely to witness significant growth over the forecast period. U.S.<br />
accounted for about 51% market share in 2015 due to the heavy<br />
penetration of cloud based solution.<br />
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Further, Europe and Asia Pacific market are anticipated to witness<br />
lucrative growth over the forecast period. Increasing sale of consumer<br />
electronics segment such as smartphones, tablets and others is likely<br />
to propel the growth of mobile analytics market in Europe. On the<br />
other hand, Asia Pacific mobile analytics market is forecasted to grow<br />
at highest pace during the forecast period i.e. 2017-<strong>2024</strong>. Asia-Pacific<br />
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mobile marketing segment is forecasted to grow at a CAGR of 27.6%<br />
over the forecast period. The major factor driving the growth of<br />
mobile analytics market is the increasing penetration of mobile<br />
devices such as smartphones, tablets and others in the region. Further,<br />
countries such as China, India, Japan and South Korea are anticipated<br />
to have the largest market share of mobile analytics in the Asia-<br />
Pacific region.<br />
<strong>Market</strong> Segmentation<br />
Our in-depth analysis segmented the global mobile analytics market<br />
in the following segments:<br />
By Platform<br />
•Android<br />
•Windows<br />
•iOS<br />
•Others<br />
By Solution<br />
•Application <strong>Analytics</strong><br />
•<strong>Mobile</strong> <strong>Market</strong>ing<br />
•Advertising <strong>Analytics</strong><br />
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•In-app <strong>Analytics</strong><br />
•Others<br />
By Deployment Model<br />
•On-Premise<br />
•Cloud Based<br />
By End User<br />
•E-commerce & Retail<br />
•Media and Entertainment<br />
•Transportation & logistics<br />
•Healthcare<br />
•Banking, Financial Service and Insurance (BFSI)<br />
•Others<br />
By Region<br />
<strong>Global</strong> mobile analytics market is further classified on the basis of<br />
region as follows:<br />
•North America (U.S. & Canada) <strong>Market</strong> size, Y-O-Y growth &<br />
Opportunity Analysis<br />
•Latin America (Brazil, Mexico, Rest of Latin America) <strong>Market</strong> size,<br />
Y-O-Y growth & Opportunity Analysis<br />
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•Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium,<br />
Netherlands & Luxembourg, Rest of Europe) <strong>Market</strong> size, Y-O-Y<br />
growth & Opportunity Analysis<br />
•Asia-Pacific (China, India, Japan, Singapore, Australia, New<br />
Zealand, South Korea & Rest of Asia-Pacific) <strong>Market</strong> size, Y-O-Y<br />
growth & Opportunity Analysis<br />
•Middle East and Africa (GCC, North Africa, South Africa, Rest of<br />
Middle East and Africa) <strong>Market</strong> Size and Y-O-Y Growth Analysis<br />
Growth Drivers and Challenges<br />
Growth of application based industries such as ebay, amazon and<br />
others is the major growth driver of mobile analytics market. In<br />
addition to this, increasing sale of smartphones and other mobile<br />
devices across all over the globe is expected to intensify the demand<br />
of mobile analytics market. Apart from this, smart technologies<br />
innovations such as smart TV are also escalating the growth of<br />
mobile analytics market.<br />
Further, increasing online advertisements and rising inclination of<br />
enterprises towards mobile analytics is likely to accelerate the growth<br />
of the mobile analytics market. Moreover, technological advancement<br />
in mobile analytics and rising usage and demand for cloud based<br />
mobile analytics solutions is the key growth driver of mobile<br />
analytics market in the developed regions.<br />
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However, security concerns such as data privacy among the<br />
population is hindering the growth of global mobile analytics market.<br />
Additionally, high initial cost of set up is dampening the growth of<br />
mobile analytics market globally. Lack of awareness regarding<br />
mobile analytics solutions in the growing regions is restraining the<br />
growth of global mobile analytics market.<br />
Key players<br />
• Amazon Web Services Inc.<br />
O Company Overview<br />
O Key Product Offerings<br />
O Business Strategy<br />
O SWOT Analysis<br />
O Financials<br />
• Google Inc.<br />
• Adobe Systems Inc.<br />
• IBM Corporation<br />
• Webtrends Inc.<br />
• Crittercism Inc.<br />
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Scope and Context<br />
Overview of the Parent <strong>Market</strong><br />
Analyst View<br />
Segmentation<br />
The global mobile analytics market is segmented as follows:<br />
• By Platform <strong>Market</strong> Size & Y-O-Y Growth Analysis<br />
• By Solution <strong>Market</strong> Size & Y-O-Y Growth Analysis<br />
• By Deployment Model <strong>Market</strong> Size & Y-O-Y Growth Analysis<br />
• By End User <strong>Market</strong> Size & Y-O-Y Growth Analysis<br />
• By Region <strong>Market</strong> Size & Y-O-Y Growth Analysis<br />
<strong>Market</strong> Dynamics<br />
Supply & Demand Risk<br />
Competitive Landscape<br />
Porter’s Five Force Model<br />
Geographical Economic Activity<br />
Key Players (respective SWOT Analysis) and their Strategies and<br />
Product Portfolio<br />
Recent Trends and Developments<br />
Industry Growth Drivers and Challenges<br />
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dynamic environment<br />
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