The BusinessDay CEO Magazine August 2017 (2)

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The BusinessDay CEO, Aug 2017 | 12 THIS BILLION-NAIRA INDUSTRY IS PRETTY MUCH RUN TODAY AS IT WAS OVER 70 YEARS AGO. WHAT GROWCROPSONLINE.COM INTENDS TO DO IS TO PRACTICALLY ALLOW THESE FARMERS SEE HOW PROFITABLY IT IS TO CHANGE ITS APPROACH, INVESTMENT AND UNDERSTANDING OF THE VALUE CHAIN. The team has Dr Christopher Kolade OFR as the Chairman of their advisory board. His guidance and support has allowed the team focus on changing the lives and importantly, archaic farming practices that have existed for many years and passed down from generation to generation. This two-pronged target of helping vulnerable persons and local farmers has been a perfect fit. The fact is the agriculture sector in Nigeria is run primarily by uneducated but highly experienced farmers. Within the limits of their knowledge, they run a system that from farm to market involves little or no technological input or process. This billion-naira industry is pretty much run today as it was over 70 years ago. What growcropsonline.com intends to do is to practically allow these farmers see how profitably it is to change its approach, investment and understanding of the value chain thereby setting up systems which minimize post harvest losses whilst encouraging use of improved variety seeds and inputs. What most farmers want to see is someone try something new and profit from it. There is very little progress where businessmen are asked to invest money in purchasing improved inputs when there is no confirmed benefit to the financial bottom line. Olawale Olajide says even though growcropsonline.com has made farming look easy, risk free and convenient, it really is not as easy, which is why they are insured. He recalls situations when clients are promptly paid proceeds of their farms, they often are excited that they are doing some form of farming and helping to improve lives. He reveals they would soon enter some partnerships, which would see them take their model to other African countries with the aim of supporting inclusion of vulnerable people in agriculture whist slowly disrupting the archaic farming practices that exist in those areas.
The BusinessDay CEO, Aug 2017 | 13 CULTURE Considering the harshness of our weather, why suffer ourselves to wear suits and ties when we have native wears that can guarantee more comfort when facing our harsh weather conditions?
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The BusinessDay CEO Magazine August 2017 (2)

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