The BusinessDay CEO Magazine August 2017
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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Aug <strong>2017</strong> | 46<br />
Finally, On use of Celebrities:<br />
Marketing with millennials does not<br />
mean paying celebrities. A study<br />
shows that celebrities were trusted<br />
by only 7% of millennials as a<br />
credible source of product<br />
information. Brands should find<br />
creative ways to appeal to<br />
Millennials and EMPOWER THEM<br />
TO SHARE the brand’s story.<br />
Turning a millennial consumer into<br />
a brand advocate opens up the<br />
opportunity to create a lifelong<br />
customer. Remember that the<br />
millennial having a device makes<br />
him a potential publishing house!<br />
Photo: Instagram- @seyialbert<br />
ACCORDING TO A STUDY ON THE<br />
BEHAVIORAL PATTERN OF<br />
MILLENNIALS ON THE INTERNET-<br />
NIGERIAN MILLENNIAL REPORT<br />
(2016), 8/10 MILLENNIALS<br />
RESPOND POSITIVELY TO<br />
CONTENT THAT ARE<br />
INFORMATIVE. 6/10 SAYS THEY<br />
WOULD SHARE CONTENT THAT IS<br />
ENTERTAINING.<br />
Millennials want to be immersed in<br />
high-quality, entertaining content.<br />
No one wants to be told what to do,<br />
what to like and what to think. That<br />
is especially true of Millennials.<br />
Come by as informative rather than<br />
instructional. Millennials want to<br />
believe that they have uniquely<br />
discovered things they like, don’t<br />
push marketing in their faces.<br />
When millennials fall in love with a<br />
product or an organization, they tell<br />
the world!! Make them find you<br />
cool. <strong>The</strong> millennials who love your<br />
product are your best marketing<br />
tool. <strong>The</strong>se evangelists will push<br />
you! Millennials value transparency<br />
and are always ready to talk about<br />
you.<br />
TOMI WALE is a thought leader and<br />
director of a leading creative strategy and<br />
millennial insight company in Sub-Saharan<br />
Africa- GetUpInc.