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The BusinessDay CEO Magazine August 2017

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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Aug <strong>2017</strong> | 46<br />

Finally, On use of Celebrities:<br />

Marketing with millennials does not<br />

mean paying celebrities. A study<br />

shows that celebrities were trusted<br />

by only 7% of millennials as a<br />

credible source of product<br />

information. Brands should find<br />

creative ways to appeal to<br />

Millennials and EMPOWER THEM<br />

TO SHARE the brand’s story.<br />

Turning a millennial consumer into<br />

a brand advocate opens up the<br />

opportunity to create a lifelong<br />

customer. Remember that the<br />

millennial having a device makes<br />

him a potential publishing house!<br />

Photo: Instagram- @seyialbert<br />

ACCORDING TO A STUDY ON THE<br />

BEHAVIORAL PATTERN OF<br />

MILLENNIALS ON THE INTERNET-<br />

NIGERIAN MILLENNIAL REPORT<br />

(2016), 8/10 MILLENNIALS<br />

RESPOND POSITIVELY TO<br />

CONTENT THAT ARE<br />

INFORMATIVE. 6/10 SAYS THEY<br />

WOULD SHARE CONTENT THAT IS<br />

ENTERTAINING.<br />

Millennials want to be immersed in<br />

high-quality, entertaining content.<br />

No one wants to be told what to do,<br />

what to like and what to think. That<br />

is especially true of Millennials.<br />

Come by as informative rather than<br />

instructional. Millennials want to<br />

believe that they have uniquely<br />

discovered things they like, don’t<br />

push marketing in their faces.<br />

When millennials fall in love with a<br />

product or an organization, they tell<br />

the world!! Make them find you<br />

cool. <strong>The</strong> millennials who love your<br />

product are your best marketing<br />

tool. <strong>The</strong>se evangelists will push<br />

you! Millennials value transparency<br />

and are always ready to talk about<br />

you.<br />

TOMI WALE is a thought leader and<br />

director of a leading creative strategy and<br />

millennial insight company in Sub-Saharan<br />

Africa- GetUpInc.

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