Mining Unmatched Viewing_A Digital-i Case Study


We've put together this brief, top-line summary of 'unmatched viewing' and its potential as a resource to furthering an understanding of how our TV habits are changing.


- Felix Eccleshare
Head of Analytics, Digital-i

How big is unmatched viewing?

In 2016 time spent with unmatched

forms of activity represents 14% of all

screen time in the UK - up from 11%

in 2014.

Among 16-24’s, unmatched is 31%

of screen time – up from 21% in 2014.

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