Global Compact International Yearbook Ausgabe 2010
A profound retrospective of the first decade of the UN Global Compact, challenges in the light of the year of biodiversity, and instruments for an adequate Corporate Citizenship are some of the issues highlighted in the new 2010 edition of the “Global Compact International Yearbook”. Among this years prominent authors are Ban Ki-moon, Bill Clinton, Joschka Fischer and Achim Steiner. UN Secretary-General Ban Ki-moon said: “As the Global Compact enters its second decade, it is my hope that this Yearbook will be an inspiration to bring responsible business to true scale.” Formally presented during the UN Global Compact Leaders Summit in New York, the yearbook is now for sale. Looking back at the past ten years, the United Nations Global Compact has left its mark in a variety of ways, helping shape the conservation about corporate responsibility and diffusing the concept of a principle-based approach to doing business across the globe. Chapter two deals with Biodiversity: UNEP Executive Director Achim Steiner emphasizes the importance of protecting the nature: “Climate change has been described as the biggest market failure of all time – the loss of biodiversity and nature’s economically-important services must surely be running a close second, if not an equal first. Year in and year out, the world economy may be losing services from forests to freshwaters and from soils to coral reefs, with resulting costs of up to $4.5 trillion or more. Decisive action needs to be taken to reverse these declines or the bill will continue to climb – and with it any hopes of achieving the poverty-related Millennium Development Goals and a sustainable 21st century for six billion people, rising to nine billion by 2050.” Dr. Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity, adds: “Now is the time for concrete action from the business community to save life on earth. The alternative is an impoverished planet that can no longer support a healthy, vibrant global economy. The stakes in this fight could not be higher. As the slogan of the International Year reminds us, ‘Biodiversity is life. Biodiversity is our life.’”
A profound retrospective of the first decade of the UN Global Compact, challenges in the light of the year of biodiversity, and instruments for an adequate Corporate Citizenship are some of the issues highlighted in the new 2010 edition of the “Global Compact International Yearbook”. Among this years prominent authors are Ban Ki-moon, Bill Clinton, Joschka Fischer and Achim Steiner. UN Secretary-General Ban Ki-moon said: “As the Global Compact enters its second decade, it is my hope that this Yearbook will be an inspiration to bring responsible business to true scale.” Formally presented during the UN Global Compact Leaders Summit in New York, the yearbook is now for sale. Looking back at the past ten years, the United Nations Global Compact has left its mark in a variety of ways, helping shape the conservation about corporate responsibility and diffusing the concept of a principle-based approach to doing business across the globe.
Chapter two deals with Biodiversity: UNEP Executive Director Achim Steiner emphasizes the importance of protecting the nature: “Climate change has been described as the biggest market failure of all time – the loss of biodiversity and nature’s economically-important services must surely be running a close second, if not an equal first. Year in and year out, the world economy may be losing services from forests to freshwaters and from soils to coral reefs, with resulting costs of up to $4.5 trillion or more. Decisive action needs to be taken to reverse these declines or the bill will continue to climb – and with it any hopes of achieving the poverty-related Millennium Development Goals and a sustainable 21st century for six billion people, rising to nine billion by 2050.” Dr. Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity, adds: “Now is the time for concrete action from the business community to save life on earth. The alternative is an impoverished planet that can no longer support a healthy, vibrant global economy. The stakes in this fight could not be higher. As the slogan of the International Year reminds us, ‘Biodiversity is life. Biodiversity is our life.’”
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Best Practice<br />
Human Rights<br />
Requests for sponsorship are welcomed<br />
from NGOs, government entities,<br />
community organizations, universities,<br />
and other institutions in all states of<br />
Brazil.<br />
Proposals involving the Rede de<br />
Tecnologia Social (Social Technology<br />
Network) organization are prioritized.<br />
Preference is also given to projects developed<br />
through interaction with the<br />
community, featuring replicable methodologies<br />
and effective solutions for social<br />
transformation that could be adopted as<br />
public policies.<br />
By means of a widely publicized<br />
and transparent process,<br />
submitted proposals are<br />
sorted, administratively and<br />
then technically, before being<br />
evaluated by a committee composed<br />
of Petrobras workers and<br />
renowned professionals from<br />
the third sector, the media, and<br />
academia.<br />
Over the course of 2009,<br />
Petrobras worked to implement<br />
a Systematic Study of Social Investments,<br />
incorporating the<br />
analysis, selection, approval,<br />
monitoring, and evaluation<br />
of all social projects supported<br />
in the country. As part of this,<br />
around 350 Petrobras technicians<br />
and 498 social organizations<br />
from all Brazilian states received<br />
training at the Petrobras<br />
University in Rio de Janeiro.<br />
The Petrobras Development<br />
& Citizenship Program<br />
has a strategic, transformational<br />
philosophy that entails<br />
not only transferring financial<br />
resources, but also strengthening<br />
autonomy, organization, and work<br />
integration with the co-participation of<br />
the community. Continuous monitoring<br />
and evaluation results in improvements<br />
to the projects’ management,<br />
processes, and methodologies, as well<br />
as the systemization of social technologies<br />
that can be shared to strengthen<br />
public policies.<br />
One initiative that warrants highlighting<br />
in the “generating income and<br />
job opportunities” category is the “Arassussa:<br />
Sustainable Araçuaí” project.<br />
Developed in Vale do Jequitinhonha, a<br />
rural region, the project tests different<br />
social technologies in a convergent manner<br />
with the aim of building sustainable<br />
cities. The project works simultaneously<br />
with a wide range of initiatives including<br />
bioconstruction, permaculture, rainfall<br />
collection, medicinal plant gardens, hydroponics,<br />
the establishment of cooperative,<br />
sustainable craft workshops, energy<br />
production, and carbon capture.<br />
Sculpture workshop during<br />
an event of the Project named<br />
Juventude que Samba, Trabalha<br />
e é Feliz (Youth Dancing the<br />
Samba, Working and Happy),<br />
Location: Rio de Janeiro, RJ.<br />
Petrobras is also carrying out a<br />
project in partnership with the United<br />
Nations Children’s Fund (UNICEF) to<br />
guarantee the rights of children and<br />
teenagers in the semiarid region of Brazil,<br />
an area known for its extreme poverty.<br />
Through the UNICEF “Approved Municipality”<br />
certification project, communities<br />
and public officials are being trained and<br />
invited to contribute to promote better<br />
living conditions for young people in<br />
the region.<br />
In the last edition of the project,<br />
approximately 1,130 municipalities<br />
from 11 states in the<br />
semiarid region applied for the<br />
UNICEF approval, and of these,<br />
262 obtained certification. One<br />
of the results is that the rate<br />
of child malnutrition among<br />
children under the age of two<br />
has halved, which means that<br />
around 291,000 infants were<br />
spared malnutrition. Access<br />
to prenatal care has risen 21.2<br />
percent and disparities between<br />
age and school grade have diminished<br />
63 percent.<br />
Petrobras is also a partner<br />
of the Portela, Salgueiro, Vila<br />
Isabel, Beija Flor, and Rocinha<br />
samba schools in building “Olympic<br />
Village” sports centers<br />
and providing youth training<br />
for the carnival industry. These<br />
projects create job opportunities<br />
not just in the hangars where the<br />
samba schools make their floats<br />
and costumes, but in related<br />
industries such as fashion, the<br />
arts, entertainment, beauty, children’s<br />
parties, jewelry, and crafts,<br />
throughout the whole year.<br />
Around 6,470 young people from<br />
poor communities in Rio de Janeiro and<br />
Nilópolis have already participated in<br />
courses in carnival costumes, information<br />
technology, and citizenship, as well<br />
as sports activities in the Olympic Villages.<br />
Of these, 694 worked on the 2009<br />
carnival. A further 30 former participants<br />
set up a cooperative hired by Salgueiro<br />
samba school to make a portion of their<br />
costumes for the <strong>2010</strong> carnival.<br />
<strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2010</strong> 155
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