Global Compact International Yearbook Ausgabe 2010

Best Practice
CSR Management
Striking Solar Power: Photovoltaic
cells integrated into the facade of the
PUMA Store at the new PUMA Vision
Headquarters in Herzogenaurach,
Germany
announced this partnership at our 7th
annual stakeholder meeting, “Talks at
Banz,” at the Banz monastery in Germany.
The cooperation is in line with our
sustainability concept, PUMAVision, and
underpins PUMA’s efforts to contribute
to a low-carbon society.
PUMA will reduce its carbon footprint
by converting to green energy such
as solar power and other renewable
sources, optimizing travel and logistics
to reduce transport-related emissions and
leasing more fuel-efficient cars for its
company fleet, among other measures.
In December we opened our new
company headquarters, the PUMAVision
Headquarters, in Herzogenaurach,
Germany. Through numerous innovative
energy- and electricity-saving strategies,
we were able to cut down on our carbon
footprint and reach our ambitious goal
to make our PUMAVision Headquarters
the first carbon-neutral-operated headquarters
in the Sportlifestyle and sporting
goods industry. Doing good for the world
around us also made perfect business
sense for PUMA as a company. Thanks to
the use of solar energy, rain water in restrooms,
motion sensors to turn off lights,
and concrete core temperature control,
we are not only cutting our carbon emissions
but also our costs, thereby effecting
substantial financial savings.
Our company and brand must,
however, face the reality that neither
our business nor our industry are currently
sustainable in a way that does not
affect future generations, the climate, or
the biodiversity of our planet. We must
make our contribution to ensure that
both our environment and our heritage
survives so that future generations
can experience it, learn from it, and be
inspired by it.
To ensure that PUMA follows this
path, to stay focused on our ultimate goal,
we have established the 4Keys – the
principles that guide us in everything we
do, how we go about our business, and
how we treat our employees, business
partners and, ultimately, the environment
around us. It is the key of fairness,
the key of honesty, the key of a positive
attitude, and the key of creativity.
These keys provide us with an ethical
framework to overcome any obstacle
that stands in the way to the commitment
we have made to do more than
just what is expected, and to go beyond
what is merely required. We have already
started to find innovative ways to reduce
our carbon emissions, to curtail wasteful
transportation, recycle and reuse
available materials, use water sparingly,
become paperless to save nature, and
stand ready to adapt to challenges that
will present themselves as we work toward
the goal of becoming an exemplary
example of sustainability.
PUMA has made solid steps in working
toward being a sustainable company.
In this process we have learned that we
will not only leave the possibility to
future generations of having the material
resources to maintain a standard of
living as good as our own, but also the
consciousness to continue living in a way
that protects our world and continues
an ethic of responsible consumerism. In
addition, it makes perfect business sense
by effecting financial savings. We now
understand that through sustainability,
not only can we help our customers to
look and feel good, but at the same time
we can also do good for our world and
for the returns of all our stakeholders.
So we will become strong by affecting
good, we will become successful by inspiring
responsibility to our planet, we
will provide wealth by pushing every
boundary of accountability of our actions,
and we will survive, as we know that our
survival depends on the survival of all
and everything around us – now and
into the future.
For more information please visit:
http://vision.puma.com
Global Compact International Yearbook 2010 159