Lakmé Fashion Week Selects 11 New Faces for Summer/Resort 2012

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Lakmé Fashion Week Selects 11 New Faces for Summer/Resort 2012

Lakmé Fashion Week Selects 11 New Faces for Summer/Resort 2012

• 7 Female and 4 Male models selected

• Season witnessed over 350 Male & Female model applications from across the world

Mumbai, January 24, 2012: LFW Summer/Resort 2012 Model Auditions saw an

overwhelming response from Male & Female Models from across India and other

countries. After a four season hiatus, LFW re-introduced Male Model auditions and

received over 200 male models applicants to walk the ramp. Lakmé Fashion Week

announced a total of 11 new faces for this season: 7 Female and 4 Male Models.

Each finalist was shortlisted after three intense rounds of judging by an esteemed

panel of judges. The jury this season consisted of some of the most experienced and

well-known members of the Indian fashion industry that included Supermodel Nina

Manuel, Show Directors Anu Ahuja, Lubna Adams & Shy Kalra, Photographer

Farrokh Chotia, Designer Narendra Kumar, Designer & Stylist Aki Narula along with

Anjana Sharma, Director Fashion, IMG Reliance.

LFW is known to mentor new talent and introducing some of the most promising

faces in the industry. This season the models were assessed based on their

confidence, poise and their ability to bring to life a designer’s creation on the ramp

while maintaining excellent standards in the quality of models selected.

Present at the occasion and as a member of the jury, Anjana Sharma, Director Fashion, IMG Reliance, said, “Lakmé

Fashion Week has always recognised new talent across different facets of fashion. And the model auditions have set a

benchmark in the industry. This season we re-introduced the male model auditions and the response was great as

over 200 male models turned up for the auditions. What makes LFW Model auditions exceptional is the fact that

today the platform has expanded itself to the metros and mini-metros in India. With every season, we see a rise in

young talent that is enthusiastic and energetic. We are proud to present the 7 female and 4 male future faces of

fashion for LFW Summer/Resort 2012.”

Shortlisted Female Models:

� Dayana Errapa

� Eveline Bester

� Krithika Babu

� Maya Mirchave

� Nina Zikovic

� Sanja Radulovic

� Sheela Tiruchi

Shortlisted Male Models:

� Emile Steenveld

� Nibu Joseph

� Siddharth Rawal

� Taher Ali


About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global

leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and

Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2012 will be held from March 1 to March

6, 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics,

skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic

house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth

understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products

and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

About IMG Reliance:

In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani,

and IMG Worldwide (IMG), the world’s leading sports marketing and management company headed by Chairman and CEO Ted Forstmann,

announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture

company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG

Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all

aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and

promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship

program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training

facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect

and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion

industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The

division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well

as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and

its business visit www.imgworld.com

For further information, please contact:

Neha Khetan/ Radhika Mehta

Genesis-Burson Marsteller

M: 9820249045/9619200115

E: neha.khetan@bm.com/ radhika.mehta@bm.com

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