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September 2017 ↓ BUSINESS CLASS Students at Philadelphia’s Institute for Hip Hop <strong>Entrepreneur</strong>ship. P.18 EDITOR’S NOTE 10 Ask Dumb Questions The answers may reveal outdated assumptions and uncover new opportunities. by JASON FEIFER ↑ A FINE MESS HelloFresh’s perfectly imperfect dish. P.30 BUSINESS UNUSUAL 13 Ken Burns Is All Over It How the legendary documentary filmmaker manages teams and multiple projects over years. by DAN BOVA 16 Stress That Works Everyone works best under a different level of pressure. What’s yours? by VANESSA VAN EDWARDS 18 What <strong>Entrepreneur</strong>s Can Learn from Hip-Hop As this new program proves, business doesn’t have to be taught in business school. by MAX MARIN 20 Ignore the Customer You Want Why Shyp spent years targeting consumers, even though its ideal customers were small businesses. by STEPHANIE SCHOMER 22 Mistaken Identity A luxe water bottle flopped, so its creators rethought how it was marketed—and whom it was for. The results changed everything. by CLINT CARTER 24 Inside Casper The mattress company’s New York HQ features napping alcoves and encourages midday snoozes. by KRISTIN HUNT 26 Damage Control Six entrepreneurs share how they respond to customers’ negative social media posts and create a win for everyone. 28 Leave It All Behind He built a $7 million company, but he wasn’t happy. So he walked away, spent a year traveling with his family, and came back with the wisdom he needed to start anew. by ADAM DAILEY 30 Make It Look Real HelloFresh wanted its food to look beautiful. But it learned that slightly sloppy presentations drive more sales. by JASON FEIFER 32 Quantity or Quality? A new entrepreneur faces the age-old question. But the answer isn’t as simple as picking one or the other. by ADAM BORNSTEIN PHOTOGRAPH COURTESY OF HELLOFRESH; PHOTOGRAPH COURTESY OF INSTITUTE OF HIP-HOP 4 / ENTREPRENEUR.COM / September 2017
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NICOLE LAPIN Nicole Lapin | TV Pers
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What drives you is what drives us.
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WHY ARE SOME PEOPLE MORE SUCCESSFUL
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Franchisor A SMOOTH RIDE UP What’
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Lessons What to Do When a Franchise
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WHAT TO EXPECT AT SPRINGBOARD? MORE
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The List 38 SUPER 8 Hotels STARTUP
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137 AAMCO TRANSMISSIONS AND TOTAL C
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RETENT ON Offer the right benefits.
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