Creative HEAD October 2017

alfolltd

In print•online•everywhere!

£4.50 OCTOBER 2017

THE

REAL

DEAL

Hair and the

ART

of simplicity


COOL

& the

GANG

FOR THIS ISSUE, Creative HEAD partnered

with BaByliss PRO to challenge three of the most

exciting next generation hair talents: Syd Hayes,

Issey Hyde and Ky Wilson.

“Create a hair look that you love,” we said. “No

rules, no restrictions. It can be anything you want –

all we insist on is that it should be a look that your

clients will want to wear.”

Inspired and in the studio, photographer

Alexander Jordan shot the models the way each

stylist wanted them to be shot. Their look, their

style.

Why did we do it? Because we wanted to shine

a light on these three awesome stars – to capture

their personalities, their trailblazing talent, their

creativity and passion.

What’s more, we wanted to capture their vision

for the future of hairdressing. And here it is – what

clients really, really want, and what stylists really,

really love.

Natural, simple and beautifully real.


CREATIVE HEAD ADVERTORIAL


natural

THE TEXTURED LOB

“Nineties straight hair is back”

“Texture is always amazing in hair.

Everyone has different hair, and

everybody’s hair will dry differently,

naturally. And that is an incredible

thing to enhance”

SYD HAYES

The newly crowned Most

Wanted Session Stylist of 2017

ranks among fashion’s most

exciting talents, creating

looks inspired by London’s

youth culture. Syd regularly

collaborates with leading

photographers such as David

Sims, Juergen Teller, Alasdair

McLellan, and David Bailey,

and his work has featured

in Vogue, Vogue Italia, Self

Service, i-D and Love, and for

clients including Gucci, Miu

Miu, Givenchy and Louis

Vuitton. He has led fashion

shows for brands such

as Christopher Shannon,

Pringle of Scotland, Sibling,

Versus, Matty Bovan, Mary

Katrantzou and Hogan. Syd

is also a brand ambassador

for BaByliss PRO.

KIT LIST

EVO Root Canal Spray

BaByliss PRO ItaliaBRAVA hairdryer

BaByliss PRO Titanium Expression Ultimate Styler

Mason Pearson brush

Kiehl’s Creme with Silk Groom


“Hairdressers

are individuals

– everybody

has a different

style. I’m just

another one

of the bunch”

CREATIVE HEAD ADVERTORIAL


natural

FESTIVAL PUNK

“Cool girl hair. Gel, glitter, kind of fun

and quirky – easy!”

“I’m excited about hair and what

I do. And as I get older, I definitely

want to educate and inspire younger

people to come into the industry

because it’s an incredible career”

“As hairdressers we need to be able

to do anything, create anything and

come up with the goods”


“The best thing

about what I do?

People. I’m working

with lots of different

people all over the

world – last week

I was in Singapore

and on Saturday

I was working

at my salon in Kew”

CREATIVE HEAD ADVERTORIAL

KIT LIST

BaByliss PRO ItaliaBRAVA hairdryer

Bumble and bumble sumotech

Blax hair ties

L’Oréal Elnett Satin Sleek and Chic

Mason Pearson bristle and nylon brush

Redken Triple Take 32 hairspray

SEE MORE ONLINE!

For videos, step-by-steps and

Q&As with the shoot crew, visit

creativeheadmag.com/education


simple

TAKE ME OUT

“For a client going to a chic, glamorous event”

ISSEY

HYDE

Creative HEAD’s It List

Fashionista of 2016 has a

passion for beautiful hair,

using her skills to create art,

whether working on clients in

London, on celebrity photoshoots,

or backstage at the

New York, London, Milan and

Paris fashion shows. After a

long stint at Rush, she now

works under her own brand,

Hair by Hyde, assisting greats

including Guido, Anthony

Turner, Duffy and Syd

Hayes, working with brands

such as Dove and L’Oréal

Professionnel, and prepping

the Angels at Victoria’s

Secret. Her ambitions for the

future? “Stay happy, enjoy

my work in hair and fashion,

inspire and help others and

enjoy the good things!”


“I love my pintail

comb. I like to keep

it in my pocket,

all of the time”

CREATIVE HEAD ADVERTORIAL

“Bobs, as always, are in, but knowing

how to style one for a night out is

really important. I love this look for

its freedom, movement and texture”

KIT LIST

L’Oréal Professionnel Tecni.ART Volume Lift mousse

BaByliss PRO ItaliaBRAVA hairdryer

BaByliss PRO Titanium Expression 25mm Curling Tong

Bumble and bumble semisumo pomade

L’Oréal Elnett Supreme Hold Hairspray

Phyto Phytolisse Ultra-Glossing Finishing Serum


simple

YOUNG, WILD, BEAUTIFUL

“I really like the lived-in look – it catches my eye if I see it out on the street”

“Hairdressers get to

help people in their

individual style. You

meet people in the local

community and you

learn and grow

with them. Then there’s

the work on set, in

fashion – the options

are endless”

“I love seeing my work

in print, seeing what

everybody did on the shoot

come together – seeing the

magic that was created.

It’s Beautiful”

KIT LIST

Bumble and bumble Thickening Spray

BaByliss PRO ItaliaBRAVA hairdryer

BaByliss PRO Titanium Expression Ultimate Styler

L’Oréal Professionnel Tecni.ART Texture Dust


SEE MORE ONLINE!

For videos, step-by-steps and

Q&As with the shoot crew, visit

creativeheadmag.com/education

CREATIVE HEAD ADVERTORIAL


eal

KY’ING THE KNOT

“This is a style I do at the salon all the time – it’s simple but it

makes clients feel like a million dollars”

KY

WILSON

Ky is quite the maverick.

The 28-year-old is a talented

hairdresser who’s obsessed

with barbering, and an

entrepreneur for whom it’s

ALL about the collaboration.

It’s an approach that has

seen his profile grow – as a

blogger, a barber, a session

stylist, a creative thinker

and as a businessman. He’s

cut hair out on the streets,

he’s created unique salon

concepts in London and also

in his native Kendal, he’s

even designed his own clipper

necklace. He won The It List

Entrepreneur in 2016, he

absolutely smashed it at the

L’Oréal Colour Trophy with

his Men’s look, he’s become

a father for the very first time

and won the 2017 The It List

It Guy award. And he’s done

all of it with energy, positivity,

creativity and enthusiasm.

KIT LIST

Davines VOLU Hair Mist

BaByliss PRO Rapido hairdryer

BaByliss PRO Titanium Expression 25mm Curling Tong

L’Oréal Professionnel Infinium Extra Strong hairspray

Davines This Is A Shimmering Mist


“My hairdressing style is

super-beautiful and pretty

timeless. No bullshit”

CREATIVE HEAD ADVERTORIAL

“When people find out

I’m a hairdresser I get

super-positive vibes

back – it’s wicked”


eal

BRIGITTE KY’DOT

“My take on a timeless classic from the ’60s, inspired by Brigitte Bardot”

“I wear my heart on my

sleeve. I just do ‘me’. I’m

real. People like realness”

“The best thing about

what I do is getting to

integrate hairdressing

into everything. I

combine it with other

trades, crafts, people

and experiences.

I make it count”

KIT LIST

Davines VOLU Hair Mist

BaByliss PRO Rapido hairdryer

BaByliss PRO Titanium Expression 25mm Curling Tong

Davines This Is A Dry Texturizer


“What do I

depend on? A

hairdryer. It’s

fundamental.

I always carry

one in my kit.

After that, it’s

my chat”

CREATIVE HEAD ADVERTORIAL

SEE MORE ONLINE!

For videos, step-by-steps and

Q&As with the shoot crew, visit

creativeheadmag.com/education


STYLE IT

Create the styles you really love, and that your clients really want,

with these BaByliss PRO tools and dryers

ITALIABRAVA

HAIRDRYER

• Innovative brushless motor technology with 2,400w of

power, designed exclusively for BaByliss PRO by Ferrari

• Gives a more concentrated and smoother airflow for

better styling control and superior blow-drying results

• Faster airflow for exceptionally quick drying performance

• Lighter design and low vibration makes it a joy to use

TITANIUM EXPRESSION

ULTIMATE STYLER

• Titanium plate technology delivers outstanding heat

transfer to the hair, so you don’t have to use a high heat

• Constant, regulated temperature control from the first

stroke to the last for faster styling and lasting results

• All BaByliss PRO tools have a dial-a-heat function. It’s

not one heat suits all – you can achieve the same look on

different hair types by adjusting the temperature


CREATIVE HEAD ADVERTORIAL

YOUR WAY

RAPIDO

HAIRDRYER

• Weighing only 400g, it’s BaByliss PRO’s lightest

professional dryer – and 29 per cent lighter than a

traditional AC dryer,* ensuring ultimate comfort

• 2,200W of power gives strong, precise air pressure for fast,

smooth drying

• Guaranteed to last five-times longer than your regular

hairdryer

TITANIUM EXPRESSION

CURLING TONG (25MM, 32MM & 38MM)

• Titanium-ceramic barrel for a smoother, shinier finish

• Ultra-advanced ceramic heaters give constant, regulated

temperature control across the barrel for faster styling and

keep curls locked in for longer

• All BaByliss PRO tools have a dial-a-heat function. It’s

not one heat suits all – you can achieve the same look on

different hair types by adjusting the temperature

For more information on BaByliss PRO products, visit babylisspro.co.uk

*Compared with other BaByliss PRO AC dryers


KEEP IT

REAL

GET TO KNOW MORE ABOUT OUR SUPERSTAR STYLISTS

Exclusive video content and more online now at creativeheadmag.com/education

MODEL PORTRAITS by Alexander Jordan. BEHIND THE SCENES PHOTOGRAPHY by Sarah Seal.

FASHION by Claudia De-Meis, assisted by Jack Reid. MAKE-UP by Tricia Woolston using BECCA, assisted by Olivia Nicolau.


CREATIVE HEAD EDUCATION

e ducation

"It's me!"

OUR

FEATURED ARTIST

IN OCTOBER IS

PAUL PERCIVAL

The session stylist and co-owner of super-cool salon

group Percy & Reed shares his insights and inspirations

e ducation

HEAD ONLINE NOW!

CREATIVEHEADMAG.COMEDUCATION


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Editor’s letter

32

44

82

WOW! Was #MWIT17 as good for you as it was for me?! We’re

still riding a wave of celebration at Creative HEAD HQ following a

frankly kick-ass Most Wanted and It List Grand Final. Tickets had sold

out in a record seven minutes, so if you were not one of the lucky people

in the room, dry your tears as we have a 72-page special with this issue that

shares all the fun of the fiesta – it will almost feel like you were there! And if you

were there, let’s face it, your memories may be a little, ahem, hazy, so enjoy all the

thrills and spills for a second time. The reveal of those new winners also kicks off

a year of celebration within our pages, and you’ll find the stories, the inspirations,

the visions and so much more from all our victors. From Best Local Salon winner

Jas Hair to It List Visionary Casey Coleman in this issue, and Male Grooming

Specialist Jonathan Andrew and Best Salon Team, Cut & Grind, nestled within

Mr. Q, you’ll start to meet our stars … and you’ll be fired up by what new

Colour Expert Sophia Hilton has to say in Colour Forecast A/W17! Sit down

with a glass of something refreshing and enjoy the ride…

Amanda Nottage

Editor

JOIN US!

IT’S HERE! The hotly anticipated

Most Wanted and The It List

Awards souvenir supplement,

celebrating every fabulous

#MWIT17 Grand Final

moment, and it’s free with this

issue. We’re busy organising

our fi nal events of the year,

starting with our sell-out

Coterie: Guido + Josh:

A New Chapter this

month. On 13 November,

The Coterie lands back in

Leeds where guests will enjoy

chat from It List It Guy 2017

Ky Wilson and session stylist

Samantha Hillerby. Just one week

later, we’ll be back in London for

our fi rst Creative HEAD Education

Featured Artist event starring 2017

Most Wanted Session Stylist, Syd

Hayes. Don’t miss the greatest show

in town! creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


the season for luxurious gifting

boost salon retail with a unique designer brand

www.balmainhair.com - 0800 781 0936 - info@balmainhair.co.uk


October

WHAT’S INSIDE

JONATHAN ANDREW

Most Wanted Male Grooming

Specialist, shares his story

62

ALL THAT JAS

Jas Hair reveals what it takes to be a Most

Wanted Best Local Salon winner

FREE INSIDE

Colour

Forecast

ON THE COVER

Hair by Syd Hayes,

Issey Hyde and Ky

Wilson for BaByliss

PRO. Photography

by Alexander Jordan.

94

SCENE

Wella announces

the stars of

TrendVision 2017

FREE INSIDE

MOST WANTED

AND THE IT LIST

AWARDS SPECIAL

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

JOIN OUR

CLUB!

CREATIVE HEAD IS unveiling a new

membership scheme to share limited edition

offers and access to invitation only events to

its audience.

The Creative HEAD Club costs just

£10 a year, and includes 10 issues of the

magazine and its supplements, including

Runway, Colour Forecast and Power Book;

access to exclusive competitions and prizes;

and free product samples from leading

professional brands.

It kicks off with the chance for Creative

HEAD Club members to win a day with

Sassoon legend, Christopher Brooker.

Former Sassoon creative director and

Vidal’s right-hand man, Brooker was behind

some of the most iconic cuts of the ’60s,

including the Firefly, Brush and Thatch.

Plus the first 25 readers to join in October

will receive a free Kerasilk Style goodie bag

from Goldwell, worth £67.

Want to find out more? Visit

creativeheadmag.com/club to see further

details and to join for only £10. Sign up by

31 October for your chance to win the day

with Christopher Brooker

Since it launched in 2011, Fusio-

Dose from Kérastase has been

shorthand for bespoke luxury at

the backwash. Now, clients can

take home their tailored Fusio-

Dose HomeLab

kit, as perfectly

prescribed by

their stylist.

Magnifique!

(RRP £44)

kerastase.co.uk

Sophia Hilton

scoops record

#MWIT haul

SOPHIA HILTON, the founder of London’s Not Another Salon, made history

at the Most Wanted and It List 2017 Grand Final, winning a record four

trophies on the night. Sophia personally took home the It List Entrepreneur,

Most Wanted Business Thinker and Most Wanted Colour Expert crowns, while

her team won Most Wanted Best Salon Experience for a second consecutive

year. “This will send me into early labour,” joked the pregnant Sophia when

picking up her fourth award, for Colour Expert. “This means an awful lot to

me. I feel that something has really happened to the colour industry and we

are on the cusp of something massive and it’s a super-exciting time. Colourists

are no longer shoved in the basement to be colouring for

haircuts; we actually now have stylists cutting for our colours

and that is really, really exciting!”

Hosted by Canadian comic Katherine Ryan at London’s

Guildhall, more than 600 of the industry’s biggest names

also saw Errol Douglas MBE collect his Most Wanted Legend

trophy and Sam McKnight named

Hair Icon for a second time.

WANT TO SEE ALL THE ACTION?

Check out our Grand Final special!

16


#CHedit

SUNDAY FUNDAY

BACKSTAGE STYLIST AND Session Kit founder, Anna

Chapman, has become the first headliner of L’Oréal Professionnel

Sunday Session education events, held at the brand’s London

Academy. Ten students from across the UK and Ireland travelled

to Hammersmith to learn about her journey in the industry, where

she finds her inspiration and how to take a concept from an idea to

a business reality. “The Sunday Sessions are the start of a new way

of educating, and that’s why it was a perfect collaboration with

Session Kit,” said Anna. “Being Sunday not only makes it feel

more fun and relaxed, but it also makes it more accessible for hair

stylists wanting education and to push themselves forward.” More

Sunday Sessions will be revealed by L’Oréal Professionnel soon.

Mixology Master revealed

THIS IS THE IMAGE that won this year’s Fudge Professional Mixology

Master competition, by Maria Ragberg of Norway. Judges of the colour

contest included legendary styling duo

Mazella & Palmer, session stylist

Lisa Farrall and Spanish legends

X-Presion Creativos. Maria will now

assist on the brand’s 2018 colour

collection with X-Presion Creativos

and Tracy Hayes, the global

head of technical education for

Fudge Professional.

SAKS HITS £100K FOR EVE APPEAL

SAKS IS celebrating raising more than £102,250 to help fund

essential research into the five women-only cancers for its

national charity partner, The Eve Appeal. The salon group

kicked off its partnership in 2015, and has seen members of

staff doing a variety of tasks, including sky-diving and zip

lining. If you want to donate, text SAKS15 and your donation

(£2, £5 or £10) to 70070.

BEST OF

BRITAIN

FOR KAM

KAM Hair and Body Spa has

scooped a Best of Britain

Award for the Scottish

region, being recognised

for its outstanding services

and overall business ethos.

The awards were introduced

by business energy

comparison specialists,

Love Energy Savings, who

partnered with EDF Energy,

Opus Energy, British Gas,

Scottish Power and npower.

the number of men visiting their barber

shop or hair salon at least once a month,

compared with 70 per cent visiting their

local pub monthly. The survey was carried out

mental health charity The Lions Barber Collective

and men’s grooming brand The Bluebeards

Revenge. See more about The Lions Barber

Collective on page 30, and catch up with our

men’s grooming magazine Mr Q, from page 66.

MY month

AHEAD

What October

has in store for...

JANET MAITLAND

JANET MAITLAND HAIR

EXCELLENCE

I’ll be overseeing a trip

to India for Schwarzkopf

Professional’s Shaping

Futures programme,

where fi ve volunteers I

met recently are going

out to teach our craft to

disadvantaged young people.

I’ll also be looking forward to

the WIN North East Business

Woman of the Year fi nals on

27 October, as I am up for

two awards. Fingers crossed!

AUSTEN THOMSON

AUSTEN THOMSON

We are using October

to regroup, not only for

the forthcoming festive

season but also we’re

creating a 12-month

creative calendar. Having

spoken with the team, we all

agree that we need to spend

some time re-energising our

passion and exploring our

creativity. In October, we have

Gary France visiting and we

can’t wait to catch up.

ABBY WHITTAKER

SARAH HODGE

HAIRDRESSING

Having been a

competing fi nalist last

year, I’m looking forward

to taking a more relaxed

approach to Goldwell’s

Global Zoom in Barcelona!

As winners of the Award for

Innovation for The Scrun, my

sister Karly and I join the other

Most Wanted winners for a

dinner date. And we’ll be back

live on QVC to demonstrate

The Scrun to viewers.

18


a

UNLEASH

YOUR ARTISTRY

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*From plants, non-petroleum minerals or water. Learn more at aveda.co.uk.


#CHedit

Images courtesy of Aveda, BaByliss PRO, Bumble and bumble, Fudge Professional, ghd, KMS,

L’Oréal Professionnel, Moroccanoil, R+Co, Redken, Tangle Teezer, TIGI and Wella Professionals.

Sadie Williams Versus Anna Sui

Victoria Beckham

Harry Evans

Vin+Omi

FASHION

WEEK S/S18

IN NEW YORK, Redken’s global color creative director, Josh

Wood, unveiled his ‘rose quartz’ at Alexander Wang. Redken’s

Guido was at Victoria Beckham, turning also to Tangle Teezer

(making its debut as sponsor) to create “relaxed undone-ness”, while

R+Co’s Garren got ethereal at Anna Sui. In London, Most Wanted

Session Stylist, Syd Hayes, hit the toolbox at Sadie Williams for BaByliss

PRO, mirroring the hardware laced onto models’ Dr Martens. There

was a braids bonanza at Bora Aksu with Tina Outen for KMS, while

Roberta Einer saw California girls going from sea to skateboard, thanks

to Bea Watson for Aveda. At Markus Lupfer, Tina Outen for Bumble

and bumble delivered dry waves contrasted with a wet root, while

waves had a lazy, luxe feel at Topshop Unique by Duffy for L’Oréal

Professionnel. At Vin+Omi, Blondie legend Debbie Harry

channelled apocalyptic punk thanks to Jake Gallagher for

Fudge Professional. Maria Kovacs for TIGI went sci-fi

at Mark Fast, and at Versus, Eugene Souleiman

for Wella Professionals and ghd went allout

on texture for a sexy finish.

Roberta Einer

Topshop Unique

Bora Aksu

Mark Fast

Temperley London

Alexander Wang

Mark Fast

Markus Lupfer

20


LIFT | BRIGHTEN | CLEANSE

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Shine on

Neäl & Wølf’s Time To Shine Award trained a spotlight

on the rising stars across the UK. Here, we reveal the

young stylists taking the salon world by storm

BACK IN MARCH Creative HEAD teamed up with Neäl &

Wølf to bring you the Time To Shine Award, a competition

aimed at highlighting extraordinary young talent in salons

across the UK. The competition attracted hundreds of entries

from across the country, emphasising the extent of exceptional

work being achieved every day by young hair professionals.

For six months, Neäl & Wølf picked the Best Hairstyle of the

Month from entrants across Facebook, Twitter and Instagram.

The finalists were then subject to further consideration to

determine who would be crowned the Time To Shine Award

winner of 2017. So let’s meet the Time To Shine Award winner

and the two runners-up!

The overall winner was Abbie Vernon from Pinkies Polished

in Chorley, Lancashire. She created a gorgeous, deep-red, loose

curl style using Neäl & Wølf’s Volume range.

“I started by washing my client’s hair with AMPLIFY

Volumising Shampoo and Conditioner, then blow-dried with

UPLIFT Volumising Mist. Then I used an iron to create

big, bouncy curls and secured the look with FIX Hold and

Shine Spray, followed by GLOW Super Shine Spray to ensure

my client’s hair was ready to take on any weather change,”

she explains.

Abbie’s must-have Neäl & Wølf product is FIX Hold & Shine

Spray. “Not only does it provide amazing hold, but it also gives

a great shiny finish and creates a glossy, smooth effect – it’s a

winning product for every style.”

The first runner-up was Chloe Hanson, from Haringtons

Hairdressing in Halifax, West Yorkshire. “I used CONTROL Hair

Spray as it’s light, then FIX to help finish off the hold and GLOW

and ELEVATE to help pull out those lovely curls,” she says. In

the Neäl & Wølf product range, Chloe has two standouts: “My

favourites are FORM and ELEVATE. They help achieve amazing

volume and FORM is great for adding texture to fine hair.”

The second runner-up was Emily Redfearn, from Jon Richard

Hair in Cleckheaton, West Yorkshire. “After washing the hair

with AMPLIFY Volumising Shampoo and Conditioner, I applied

ELEVATE to towel-dried hair to create volume, then spritzed

GLOW Super Shine Spray before blow-drying. I finished the

look with a curling tong and CONTROL Hairspray,” she says.

Emily’s favourite Neäl & Wølf product is UPLIFT Volumising

Mist to enhance the volume and create a long-lasting lift.

All three have each won a Salon Promotions training course

and their very own professional tool kit as well as a year’s

subscription to Creative HEAD Magazine.

Behind Neäl & Wølf

The first thing you need to know about this British professional hair care brand is that it smells

divine. The second is that every item in its essential collection has been made with the finest

formulations and is suitable for all hair types. Combine its luxuriously refined packaging and

unique fragrance and you’ve got a brand unlike any other.

22

CREATIVE HEAD


“After seeing all

of the amazing

submissions for

the award I never

dreamed that

I would win!”

WINNER

CREATIVE HEAD ADVERTORIAL

ABBIE VERNON,

PINKIES POLISHED

RUNNER-UP

“I was overwhelmed

that a professional

salon brand such

as Neäl & Wølf

decided my work

was worthy”

CHLOE HANSON,

HARINGTONS

HAIRDRESSING

RUNNER-UP

“Just to know my

work has been

recognised has

given me a huge

confidence boost”

EMILY REDFEARN,

JON RICHARD HAIR

To find out more about Neäl & Wølf and how it can help your business grow,

call 01282 444900, email info@salonpromotions.co.uk or visit nealandwolf.com

CREATIVE HEAD

23


The Wellaplex collection from

Wella Professionals is a threetier

strengthening treatment

that helps to reconstruct inner

hair bonds. Use No.1 and No.2

in-salon and offer No.3 Hair

Stabilizer for use at home.

IN-SALON SERVICE, NO.3

STABILIZER RRP £27.99

01202 595700

wella.co.uk

Start at the top with

Crown from R+Co.

This purifying and

soothing scrub will

detox and rebalance

your client’s scalp.

RRP £35.95

01442 248104

randco.com

Let your client

change her hair

destiny with

Bumble and

bumble Save the

Day and While You

Sleep, revitalising

repair for at-risk strands.

RRP FROM £35

07747 648935

bumbleandbumble.co.uk

We’re obsessed with

new Nioxin 3D Color

Lock Therapy, a postcolour

treatment

that not only seals

in colour but also

increases breakage

protection during

shampooing by up to

50 per cent!

IN-SALON SERVICE

01202 595700

nioxin.com

The Alchemic range from Davines has been reformulated

and repackaged with a higher concentration of pure

pigments. It’s 95 per cent natural and more effective than

ever, while the packaging is also 98 per cent biodegradable.

RRP FROM £15.20

020 3301 5449

davines.com

When you’ve persuaded clients to kick the box

blonde and invest in a salon colour transformation, the

last thing either of you want is to see that stunning sunny

shade (and all your hard work) disappear faster than a

Taylor Swift boyfriend. There’ll be no bad blood between

you and your blonde bombshell client if you tell her about

the Kenra Platinum Color Charge range – it extends the

life of their colour for up to 50 shampoos. Yes, 50.

With results like

that, she will never,

ever get back

together with that

box of dye.

RRP FROM £16.95

0845 659 0011

salon-success.

co.uk/kenra

Rejuvenating Therapy for Hair

Extensions is a two-part ritual for

reconditioning extensions from

Balmain Paris Hair Couture,

including a Rejuvenating Hair

Serum for clients to take home and

continue the good work!

SALON PRICE FOR SET £21.95;

SERUM SOLD SEPARATELY,

RRP £18.95

0800 781 0936

balmainhair.com

Need to achieve the

perfect up-do for

your client this party

season? The Matador Mc7

Pin Tail Comb is perfect –

and it’s great for sectioning

when doing highlights.

SALON PRICE

£6.92 +VAT

028 9146 2141

denmanpro.com

Incredible oil from

milk_shake is

an intensive, norinse

treatment

that helps fight

and prevent split

ends, and protects

the hair from heat

styling and other

stress factors that

damage the hair.

RRP FROM £24.99

01392 365177

milkshakehaircare.co.uk

Shake it to make it with

Joico’s new stylers – Beach

Shake is a

texturising

finisher for a

satin finish, while

Body Shake

dry-texturising

finisher builds

volume.

RRP £16.45

EACH

0845 071 2326

joicoeurope.com

Inspired by the trend of

genderless beauty, KMS has

unveiled Hybrid Finishers:

Hairplay Hybrid Clay Wax,

Hairstay Molding Pomade

and Hairstay Hard Wax.

RRP FROM £19.50

01323 432100

kmshair.com

24

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Skin care and health culture influences

continue to have a serious impact on hair

care innovation – just look at Redken’s

Clean Maniac range. Tapping into that clean

eating trend (well, if you’re eating clean,

you want to be living clean, right?), this is

Redken’s first daily micellar shampoo and

conditioner, which features NEOFRESH

technology that protects the hair from

picking up scents and less-than-pleasing

aromas. It means clients can gently wash

away pollutants, daily dirt and product

build-up without sulphates or silicones.

With runway model Catherine McNeil as

its campaign face, this new launch will be

perfect for fashion savvy clients that slink

into the salon sipping on a green juice

after their hot yoga sesh.

Gym bunnies; meet your

new BFF!

RRP FROM £14.50

0845 600 0815

redken.co.uk

IT’S ALL ABOUT... CHRISTMAS

It’s dark and delicious this Christmas with ghd’s Nocturne

Collection gift sets, including the new ghd contour, a crimper

that’s spot-on trend for A/W17 texture.

RRP GIFT SETS FROM £59; GHD CONTOUR £95

0845 330 1133

ghdhair.com

Enjoy the Midas touch this

festive season by sharing

Cloud Nine’s gold-fused

gift sets with clients, each

fusing golden details with

its classic matte finish.

RRP FROM £125

01943 811314

professional.

cloudninehair.com

CREATIVE HEAD

25


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

IN ASSOCIATION WITH

{

NEW SERVICES }

METALLICS

EMBRACE

METALLICS

The metallic trend has never been more prominent in fashion and beauty and is now taking over the hair colour industry. L’Oréal

Professionnel is ready with the launch of Majirel Metals – ideal for perfecting your client’s winter look, however daring they feel.

With five high-shine shades – including Silver Star and Pink Ash, boosted in reflects to achieve that polished metallic finish – these

shades provide an intense shot of shine to give a glossy, reflective, on-trend colour. And the excitement doesn’t stop there; there’s a

professional services to excite existing clients and to recruit fashionistas into your salon for some mirror-shine time. The Supernova

Root Smudge service delivers striking dark metallic roots that are smudged to melt into softer gradients of colour.

{

GET THE LOOK }

#We’reLoving

…this beautiful Blushed Blonde Smartbond transformation on by the

#smartsquad at @danielgalvinldn. Want it? Recreate it for your clients

using the following steps:

STEP 1: Freehand balayage the ends using Blonde Studio Platinum

Plus + 40 vol

STEP 2: Using a freehand technique apply DIA LIGHT 8.23 & 5.66

+ 9 vol

STEP 3: Tone globally using DIA LIGHT 10.13 & 5.66 + 9 vol

Go to @lorealpro on Instagram to see more transformations.

Share your own using #lorealprouk #smartbond

26

CREATIVE HEAD


{ SMARTBOND }

CREATIVE HEAD ADVERTORIAL

THE L’ORÉAL PROFESSIONNEL

Education team share their top

consultation tips:

The consultation process is an

opportunity to fully establish the client’s

needs and wants. We repeatedly see the

haircare and styling aspect overlooked.

To keep your clients coming back, ensure

they have a personalised experience.

Consider this three-step approach:

1. The desired hair cut/colour.

2. The styling of the hair both at home by

the client and in the salon today.

3. A simple hair and scalp analysis.

Tip: create a comfortable environment

with both of you sitting at a designated

area. Ask open ended key questions,

such as:

‘How do you feel about your hair?’

‘Tell me about…’

‘Why do you think…’

And really listen to the answers! The

benefit of this system is that every

product used is fully justified. Ensure

throughout their experience that you

explain what you have used on the hair

and why – always link this back to the

initial consultation to ensure your client

feels listened to. Consultation is a skill

that you can practice on every client and,

as they say, practice makes perfect!

{

THE RETAIL }

Help clients maintain this

season’s must-have metallic

grey with SERIE EXPERT

Silver Shampoo by L’Oréal

Professionnel. It contains

a neutralising system

enriched with antiyellowing

agents to

counteract unwanted

brassy tones and help

maintain a cool colour.

INCREASE YOUR PROFITS WITH SMARTBOND

£31,300

That’s how much revenue L’Oréal Professionnel Smartbond has generated

for Sally Montague Hair Group in five months. The team sells an average of

76 applications a week across its six salons! We spoke to Emmanuelle

Montague-Sayers, the group’s brand manager, to find out her top tips to

increase the take up of Smartbond in-salon.

1. Have an ‘elevator pitch’ – the hardest part of recommending a new service is

getting the explanation right, so we worked with the team to prepare the opening

consultation to concisely explain the advantages of Smartbond.

2. To make Smartbond an essential part of every service we offer a complete

package for £25, including the Smartbond take-home conditioner. It means they

get the full benefits of Smartbond and it’s great value!

3. We incentivised staff who sold the most in the first weeks, but we also have a

year-long incentive to win a weekend away for the stylist who sells the most.

BE BLONDE

and brilliant

Would you like to become certified as a blonde

specialist and gain an understanding of the

key principles to achieving the perfect blonde

results every time? Then this course at the new

look L’Oréal London Academy is for you. Blonde

Certification will give you the skills to ensure

your clients get the perfect shade for them and

you’ll master the art of creative toning. Learn

new techniques to provide perfectly even results

from roots to tip and gain valuable knowledge to

meet the expectations of your clients.

Book your place now for the 17 November course.

Head online to lorealprofessionnel.co.uk or

call the L’Oréal Professionnel London Academy

on 0800 028 3448.

CREATIVE HEAD

27


#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER?

Hairdressing has always been a huge

part of my life. Growing up as part of a

hairdressing family, I was very much

immersed in the industry.

RISING STAR

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

For me it’s always when I find I have

progressed to the next stage, whether

it be cutting on the shop floor,

working backstage at Fashion Week

and teaching or being on stage

around the world.

JOSH MASCOLO

AGE: 21

SALON: STIL

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

Furthering my experience within all aspects of hair,

while still working closely alongside family and my

friends, having fun and continuing to explore more

of the world.

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

Of all I have done so far, the

most enjoyable memories are

of the big hair shows, as they

test your skills and organisation

while under pressure. I would

love to work and lead at some of

the big brands at Fashion Week.

28 CREATIVE HEAD


WINNER

OF OVER

25 AWARDS

WINNER


#CHedit

THE BIG IDEA

THE LIONS

BARBER COLLECTIVE

WHEN TORQUAY BARBER Tom Chapman’s friend took his own life, Tom

was left reeling. He had spoken to him only days before and didn’t pick up

on anything wrong, so he vowed to do something. A year later, The Lions

Barber Collective was born. Initially a one-off look book of men’s images

to raise money for suicide prevention charity Papyrus, the Lions Barber

Collective has grown to incorporate a two-pronged mission. Its first goal

is to raise awareness around mental wellbeing and suicide prevention;

second is the BarberTalk training programme, a bespoke mental

health course that teaches barbers to recognise the signs

of mental health issues, to talk and listen without

judgement and to direct clients to organisations

that can help. Want to know more? Go to

thelionsbarbercollective.com

SEE MORE from the world

of male grooming in Mr. Q

free inside this issue

30

CREATIVE HEAD


IT ALL

STARTS

CREATIVE HEAD ADVERTORIAL

AT THE

TOP

ANABEL KINGSLEY, A TRICHOLOGIST AND DIRECTOR OF COMMUNICATIONS AT

PHILIP KINGSLEY, REVEALS HOW IMPORTANT THE SCALP IS TO MAINTAINING HEALTHY HAIR

“THERE HAS BEEN a growing interest in understanding how

to care for the hair and scalp, from specialist products to UV

protection. Clients are beginning to approach selecting hair care

products like they would their skin care.

“Indeed, just as the skin on our face needs to be cleansed,

toned and exfoliated, so our scalp should be given similar

attention. As hairdressers, you really get to know your client’s

hair and this puts you in a unique position to talk about the

importance of a healthy scalp for healthy hair.

“Since 1957, Philip Kingsley’s trichological consultants have

been providing tailored services and bespoke products that

focus on supporting a healthy scalp for hair that looks and feels

its best. With products formulated from years of research and

trichological expertise, we have created a comprehensive range,

which enables you to present your clients with a regime that

suits their hair texture’s specific needs and addresses common

scalp concerns.”

The unique approach Philip Kingsley takes encompasses a

range of specialist scalp care products to help your clients get the

most from their hair, including:

LIKE

A

FACIAL

TONER!

LIKE

A

FACE

MASK!

SCALP

TONER

A rehydrating

toner and scalp

energiser to

encourage a healthy

scalp environment.

FLAKY/ITCHY

SCALP TONER

A soothing treatment

with anti-microbial

and anti-flaking

agents to provide

long-lasting relief.

EXFOLIATING

SCALP MASK

An intensive

anti-dandruff

treatment with

moisturising agents

to soothe and clear.

STIMULATING

SCALP MASK

A rich cream with

vitamins, minerals,

menthol and

peppermint, ideal for

fine or thin hair.

AFTER-SUN

SCALP MASK

Cooling and soothing,

this mask has been

specially formulated

to care for the scalp

after sun exposure.

Support scalp care with Philip Kingsley, call 020 7237 7100 or visit philipkingsley.co.uk

CREATIVE HEAD

31


#CHedit

Inside

story

RUFFIANS LIBERTY LONDON

Those groomers at Ruffi ans have now taken up residency in one of

London’s most iconic department stores. Liberty London has relaunched

and expanded its menswear department with its biggest ever investment

in men’s, and a cornerstone of this project is the partnership with Ruffi ans.

Designed with both a nod to Ruffi ans’ and Liberty’s heritages, the space

features exposed brickwork, wood panelling and Scottish oak throughout,

as well as iconic Takara Belmont barber chairs in Ruffi ans’ signature blue.

There’s a coff ee bar for customers, with a seasonally changing menu of

drinks, including Ruffi ans’ own Half Cut Ale and a selection of Union dripcup

coff ees. The two brands will also be working together to host a range

of events, drinks evenings, music nights and art exhibitions.

SEE MORE from the world of

grooming in this month’s Mr Q

HOT BUYS

DEEP IMPACT

A compact yet eye-catching

reception desk, the Impact

is perfect for smaller salons

looking to make the most

of their space. It’s available

in wenge wood style or

white laminate.

FROM £379 UNTIL 2018

(USUALLY £719)

07554 990965

salonambience.com

now open

SKYLER LONDON WANDSWORTH

A colour-only salon with full reclining

beds and a twirling slide for clients, Skyler

McDonald’s innovative venture is a revolution.

32 CREATIVE HEAD


100% MADE IN ITALY

61 H2

Available in 47

SKY COLOURS

at no extra cost!

1. OLIMPIA (CH/090-1 swivel column)

£709 £375 2. COSMOS (MI/420-05 footrest

included & LED lighting) £909 £479 3.

GLAM (TR/13) £499 £259 4. B-SIDE (SH/993)

£1,069 £566 5. LUXURY (WU/018/B) £2,159

£1,139 (WU/016/B with electric legrest)

£2,579 £1,366 (WU/015/B with massage,

electric legrest) £3,499 £1,849

glam

cosmos

olimpia

luxury

bside

HURRY!! SPECIAL OFFERS END 31.12.17

uk@salonambience.com tel. 07554 990965 wsalonambience.com Gsalonambiencegroup


FROM INSIDE

THE SALON

DARREN MESSIAS

KH HAIR GROUP

There was a

time when if you

wanted to ‘poach’

a great stylist from a rival

salon you’d have to follow

them into a bar, buy them

a drink and offer them a

job. At least that took a

certain amount of courage.

But with the growth of

social media, poaching

has become a lot easier –

even if it’s not particularly

ethical. Quite frankly, I

find it underhand. At KH

Hair, we’ve always had a

really good staff retention

record but we have started

to notice a gradual increase

in stylists being lured

away via social media. In

fact, one rival salon has

managed to steal 12 of

our team in the past four

years in this way. Many

more have told us they

were approached but,

thankfully, decided to

stay. Through our awardwinning

training academy,

we turn out some pretty

great stylists. But when a

stylist leaves, it’s a double

blow. Not only do they take

away our investment in

training, they can also take

clients with them. We use

social media for awareness,

not direct contact – we

simply don’t feel it’s the

ethical thing to do.

THE

BUSINESS

EDIT

IS POACHING STAFF

DIGITAL FAIR GAME?

SALONS ARE FINDING it ever more difficult

to recruit great staff… and things are getting

competitive! Headhunting has gone digital as

social media usage soars and stylists are being

poached following initial contact through

direct messaging from rival salons. Has

recruitment become harder?

“My team has been contacted by other

salons through social media, there is nothing

you can do to stop this from happening so

just take it as a compliment you’ve developed

a team people want,” smiles Joe Hemmings

from Bristol’s Bloggs Salons. “I’ve also had

experienced stylists contact me through social

media for positions so it works both ways!”

It does appear to be evolutionary – stylists

are showcasing their work to a wider audience

through social media now. “Instagram is a

fantastic platform to show off creative colour

work, precision cutting, and on-trend up-dos,

but it also provides a gateway for headhunters

to find brilliant stylists in their area and it’s

an easy way to get in touch with them,” says

Hayley Gibson-Forbes, director at S J Forbes.

“It’s certainly more cut-throat. There are so

many more salons opening now, and it seems

like they are all fighting for the same stylists.”

“Poaching staff is easier thanks to social

media,” agrees Alan Simpson, director at

Contemporary Salons. “Other salons can

see your work and it’s easy to send private

messages to entice good stylists. We’ve heard

of other salons ‘liking’ stylists’ posts and

making comments on their work, before

sending them a private message. It can be

really frustrating when stylists don’t consider

what your company have done for them and

we have lost a really good employee this way.”

To keep staff loyal, incentives have to

be there for your team. “We offer plenty of

opportunities and hold regular one-to-one

meetings to support our staff. Successful

stylists mean a successful salon,” adds Alan.

At Brighton’s Simon Webster Hair, the

salon has an open-door policy: “Our team are

friends, not just colleagues, so it’s natural

that they discuss their employment terms

with each other. Trying to suppress that

only creates suspicion and resentment,”

shrugs partner and manager, Sophie Webster.

“Our employment opportunities, payment

structures and incentives are available for

everyone to see and staff understand what

they need to achieve.”

“Poaching happens in every industry, but

is something we never do,” Sophie maintains.

“A successful and responsible salon shouldn’t

need to do that and it’s important to the

industry that we don’t view each other as

rivals all the time. On the other hand, we have

had salons approach our team members and

again, we encourage openness. We offer the

best packages and opportunities we can, but

if another salon is offering something that

we can’t and it’s something that your staff

member wants for themselves, then there is no

point trying to restrict them or make them feel

guilty for that.”

34

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

GOLDEN

girl

GIVE THE GIFT OF GOLD FROM CLOUD NINE THIS CHRISTMAS –

BECAUSE THEREʻS NO SUCH THING AS TOO MUCH


BRING ON

CLOUD NINE’S CHRISTMAS

GIFT OFFERINGS HAVE SET A

NEW GOLD STANDARD AND

ARE SO SPARKLY TO LOOK AT

WE’RE SURE THEY’LL FLY OFF

THE SHELVES THIS SEASON.

AFTER ALL, WHO DOESN’T

LOVE A LITTLE LUXURY?

LET YOUR CLIENTS give the Gift

of Gold this Christmas with Cloud

Nine’s new collection.

Each gift set has been given the

Midas touch and are ideal for those

wishing for super-shine, healthier hair

and effortless styling.

Clients can choose from the

Original Iron, the Wide Iron and the

Touch Iron, or pick the Gift of Gold

Duo Styling Set, featuring the Touch

Iron and Airshot hairdryer.

And because it’s the gift that keeps

on giving, each set includes a gold

limited edition heat-resistant bag,

all wrapped up in classic black or

winter-white marble fi nish box.

They’re so pretty and Insta-worthy

you’ll want to keep them on display

all year long!

Each tool in the gift sets will help

your clients create sleek, salon-worthy

hair and each features Cloud Nine’s

signature temperature control that

locks in moisture, while the mineralinfused

ceramic plates of the irons

ensure glossy, healthy-looking hair.

The Gift of Gold is the opulent

choice for the glamorous girl with

a golden touch.

GIFT OF GOLD ORIGINAL IRON GIFT SET

Original Iron with gold hardware, Gold Edition Carry Case with

detachable heat-resistant mat, Paddle Brush in gold print, two

Croc Clips in gold print and a Silicone Heat Guard.

GIFT OF GOLD WIDE IRON GIFT SET

Wide Iron with gold hardware, Gold Edition Carry Case with

detachable heat-resistant mat, Paddle Brush in gold print, two

Croc Clips in gold print and a Silicone Heat Guard


ling

THE

CREATIVE HEAD ADVERTORIAL

GIFT OF GOLD TOUCH IRON

Touch Iron with gold hardware, Gold Edition Carry Case with

detachable heat-resistant mat, two Croc Clips and a Silicone

Heat Guard.

GIFT OF GOLD THE ESSENTIALS

Gold edition accessories bag with a luxury Paddle Brush,

two Croc Clips and two Butterfl y Clips.

GIFT OF GOLD DUO STYLING SET

Touch Iron with gold hardware, the Airshot Hairdryer with two

different sized nozzles and Silicone Heat Guard.

IT’S A CRACKER

Cloud Nine Magical Potion in a novelty marble Christmas cracker.


GIVE THE

GIFT OF

WITH

CLOUD NINE

gold

GO FOR GOLD IN YOUR SALON THIS CHRISTMAS WITH CLOUD NINE,

CALL 0845 300 3563 OR EMAIL STYLISTS@CLOUDNINEHAIR.COM


THE STYLISTS SECRET.

MASTER THE ART OF EFFORTLESS STYLING

WITH THE GIFT OF GOLD THIS CHRISTMAS.

Your Hair, Your Heat, Your Style.

www.cloudninehair.com

FOR PROFESSIONAL ENQUIRIES, PLEASE EMAIL STYLIST@CLOUDNINEHAIR.COM


#BusinessEdit

LIFE

LESSONS

CHARLOTTE

MENSAH

HAIR LOUNGE

Do it with passion or not

at all. It’s a great way to be

true to yourself, you develop

motivation that will keep you

going whenever you start to

doubt yourself.

Hairdressing isn’t a job;

it’s a craft. It describes

those who are focused on the

quality and progression of

their work both technically

and visually. They’re not in it

for the fame or attention, but

because of their work.

Stay humble, work hard

and be kind. Humility is

not thinking less of yourself,

it’s thinking of yourself

less. You can hold a door for

someone, say please and

thank you and don't expect a

free ride from anyone.

Style is personal, it

has nothing to do with

fashion. Fashion is over

quickly; style is forever.

Go to every course,

show and seminar you

can. Every hairdresser is

different and will have an

array of techniques you can

adapt. Go and see these

people; you’ll pick up at least

one technique.

*3•6•5 research, March 2017

IN OUR INDUSTRY we absolutely need to

raise prices. With the average income per

client in the industry at less than £40 (net of

VAT) and the average stylist serving fewer

than 25 clients per week,* the maths simply

does not stack up to provide an aspirational

environment paying high enough salaries to

tempt young people into our industry.

The first challenge is to reduce the culture

of discounting in our industry. I have already

worked with some salon owners this year who

have stopped virtually all of their discounts

and seen their businesses grow. One of them

saw the average bill of each of their team rise

by about 20 per cent.

The main purpose of reducing discounts is

that you change the perception of your brand

from that of a discount brand to that of a

luxury brand, one that is worth paying for. Let

me give you an example. Most of you reading

this article will own an Apple product, yet

Apple never offers discounts.

The second challenge is if you want people

to pay more for your product, you have to raise

the value of it. When most people hear the

word ‘value’, they assume it means ‘cheap’.

This is incorrect; how often have you bought

a cheap product which subsequently broke or

disappointed you, only to wish you had bought

the quality product in the first place?

I worked with a hairdresser recently who

charges more than £200 for a cut and finish.

DITCH DISCOUNTS

AND RAISE THE

‘LUXE FACTOR’

EMBRACE LUXURY, SAYS KEN WEST

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

He appreciated a haircut is probably worth

that amount of money, but then clients don’t

go to him just for the haircut. If you don’t

understand what he means, then you’re

probably not ready to raise your prices. Clients

can get a haircut anywhere. What sets him

apart is his knowledge, expertise, creativity,

advice, inspiration… all the things that clients

are really prepared to pay higher prices for.

The next thing that people are prepared

to pay for is luxury and pampering. When

I visited one salon recently, the luxury was

apparent as soon as I sat in reception. In front

of me was a beautiful carafe of iced water

with spirals of shaved cucumber in it, with

glistening glasses on a tray alongside. Each

member of the team was impeccably dressed

with fabulous hair and the whole air was one

of quality and luxury. I sat and watched a

client pay £85 for her blow-dry and £85 for a

missed appointment. She then booked her

next visit. I can’t think of many salons that

have impressed me as much and clients are

obviously happy to pay for the experience.

One of the challenges we have is that many

of our team members have never experienced

true luxury; this is when investing in giving

them a Tea at the Ritz-type experience is

so worthwhile. It is only when you have

experienced service that exceeds expectations

that you can truly understand that price can

become secondary.

PLEASE GIVE KEN FEEDBACK

Email him directly on KenW@365Hair.com

36 CREATIVE HEAD


#BusinessEdit

JASON HALL

R+CO

R+CO IS A COLLECTIVE,

WHAT DOES THAT MEAN?

R+Co is not based on a single

hairdresser or technique;

instead it looks at the

totality of the industry and

reflects that. Our collective is

composed of a rule-bending

group of not-so-like-minded

individuals whose sum is

definitely greater than the

parts: Howard McLaren,

Garren and Thom Priano.

HOW ARE THE PRODUCTS

DEVELOPED?

R+Co is about an experience,

and the packaging begins that

– it’s equal to the actual use

of the products. The product

names evoke a feeling, a

place or an attitude. A scene

profile is utilised across the

line, and all the products are

formulated without parabens

and sulphates, mineral oil

or petroleum. With that

in mind, the line is colour

safe, vegetarian, cruelty and

gluten-free.

HOW DO TECHNOLOGY AND

EDUCATION PLAY THEIR

PARTS?

The R+Co app is a capsule

of knowledge. Video content

aids learning in the salon and

for clients on randco.com,

the app, and on YouTube!

The R+Co education culture

kicked off earlier in the year

in the UK, too.

Q

A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

MARK WOOLLEY,

ELECTRIC HAIRDRESSING

Have you ever had a coach or a mentor? @nasalhairspray

Anthony Mascolo! I met him when I was 18 years old and I spent time assisting him. He balances

creativity with business sense perfectly. Also, Skee from Saks. He’s helped me a lot with the

business element of the brand.

What made you decide to create your own products and how did you make it happen?

@Jo_Timperley

It wasn’t something I had set out to do but I met a guy in Paris and talked about developing

products from scratch. That was how I wanted to do it, so I did! It was during the time of undone

hair and I was keen to make a product to help create that look – Electric ºC-5 Smoothing Cream

was born. Michael Gordon of Bumble and bumble was always a huge inspiration to me and he

gave me personal insight into making my own brand. As with anything, be authentic and don’t just

create a product to sell a business name. Also, don’t let failure set you back.

We’ve all faced difficult times – which challenge made you contemplate giving up and what

was the motivation to carry on? @toptotoebliss

We all need to learn to embrace fear. Without fear, we wouldn’t have the energy to get up and give

something new and challenging a go. I can’t say that I have ever contemplated giving up though.

If I had done, then I would have to reconsider whether this was the right path for me. Brand

building is always difficult but that’s motivation in itself. Just grit your teeth and keep on. It will

pay off in the end.

What’s the one thing you’ve changed in your business that has reaped you the best results?

A persistent @nasalhairspray

It’s going to be the recently renovated Great Thatched Barn at Falmer Court near Brighton, which

is my home and the home of Electric. We have plans to build our new head office there as well as

incorporate a destination salon, production lab, studio and educational facility.

Next issue: Paul Edmonds. Tweet us at @creativeheadmag

Insider Insight

Supported

by

The increase in bookings you could see if you have 10+ positive customer reviews of your salon.

5x

Salons with great reviews get more bums on seats. Fact. We also know that 72 per cent of customers

trust online reviews over celebrity endorsement or advertising. So if a customer is looking to book

your salon for the first time, reviews are going to influence their decision. Aim for more than 50

reviews, but remember that the most important thing is quality!

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

38 CREATIVE HEAD


professional

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#BusinessEdit

DISPUTES WILL RISE,

WARN LAWYERS

EMPLOYMENT LAWYERS ARE warning that

small businesses could see a sharp increase in

disputes being taken to employment tribunals

following a shock ruling by the Supreme Court

that employment tribunal fees are unlawful.

In 2013 the government introduced fees

of up to £1,200 for bringing tribunal claims to

reduce the number of weak or trivial claims.

The move caused a big drop in the number

of cases, according to the figures from the

Ministry of Justice. However, in July the Supreme

Court ruled that the fees were unlawful. The

government immediately stopped charging fees

and began refunding payments. Law firms have

predicted the change could lead to a big increase

in cases going to employment tribunals.

Hilary Hall, chief executive of the NHF, said:

“It’s more important than ever to have a proper

contract of employment and a staff handbook

in place, to stick to what they say, and to take

advice on HR issues.”

Pension changes

set to hit industry

The rise in state pension age from 67 to 68

could have a big impact on the hair and

beauty sector. The increase, announced in

July, will directly affect those currently aged

between 39 and 47.

The change will be phased in between

2037 and 2039 and will mean up to 42,000

hair and beauty professionals having to

work an extra year before they are able

to retire and receive their regular state

pension, the NHF said.

Hilary Hall, chief executive of the NHF,

said the change emphasised how important

it was for salons and barber shops to

encourage staff to save for their retirement.

SALONS ‘STILL SHORT-

CHANGING STAFF’

Hair and beauty businesses feature prominently on the latest minimum

wage “naming and shaming” list from the government yet again. Some 200

employers who had failed to pay their workers the legal minimum were

publicly named by business minister Margot James in August.

More than a quarter of those were hair and beauty employers who had

underpaid staff by a total of roughly £121,000.

Hilary Hall, chief executive of the NHF, said: “The NHF has actively worked

with HMRC to help hairdressing, barbering and beauty employers avoid

making the most common mistakes which lead to underpaying their staff.”

Separately, the Apprenticeship Pay Survey 2016 from the Department for

Business, Energy and Industrial Strategy has shown that a shocking 46 per

cent – almost half – of all hairdressing apprentices were being paid at the

wrong rate. The apprentice minimum wage is currently £3.50 an hour. But

this rate is only for apprentices who are aged under 19, or in the first year of

their apprenticeship if aged 19 or over. Any other apprentices must be paid at

their appropriate age-related minimum wage rate, or if aged above 25 at the

National Living Wage.

Get tickets now for NHF awards

DON’T FORGET TICKETS are on sale for next month’s NHF 75th anniversary

event. The event takes place on Sunday 19 November at the Vox Conference

Centre, part of the Resorts World complex at the NEC, Birmingham.

The event includes the announcement of the winners of the NHF Business

Awards and the NHF Photographic Stylist of the Year. The finalists for both

competitions were announced last month, and the tension is now building to

the big day.

Tickets cost £95 for NHF members and £150 for non-members, and include

a drinks reception, dinner, the awards presentations, the presentation of the

Photographic Stylist of the Year winners, a glamorous party until 11.30pm,

followed by an all-night bar and casino!

Full details of how to book can be found online at nhf.info/nhfbusinessawards

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

40

CREATIVE HEAD


Two

become

one

CREATIVE HEAD ADVERTORIAL

Clients can now get even thicker, fuller hair and protect their

colour with NIOXIN’s improved formulas and products

*Globally selling, value data Kline & Company. **Versus hair treated with 24-hour average amount of sebum.

***Based on a hair length of 12˝, measured by weight of broken hair versus non-conditioning shampoo.

MORE THAN HALF of your clients are concerned about

hair thinning, according to NIOXIN’s global research and,

surprisingly, most of these are aged between 25 and 34. What’s

driving this concern? Social media. In NIOXIN’s research, a

quarter reported they would avoid social interactions when their

hair feels noticeably thinner, and uploading pictures to social

media and taking a selfie topped the list of activities people

would stop once they noticed hair thinning.

While there are countless products out there targeting those

concerned about hair thinning, many clients are worried the

products will affect their hair colour. Six out of 10 clients are

waiting for effective solutions for thinning and colour, with

more than half of these willing to spend more if they could get

a salon service that targeted both of these concerns. If a salon

offered such a service, they would also be willing to get their hair

coloured more often.

NEW

CONSULTATION TOOLS!

NIOXIN recognises that

consultation is key and so the

brand has launched new tools to

make the consultation simpler and

more effective. The new Nioscope 2.0

and Consultation app enable you to

perform in-depth consultations

and recommend customised

regimens.

NIOXIN – the number one selling salon brand for thicker,

fuller-looking hair* – has always led the way when it comes to

addressing client concerns and is answering this urgent client

need with not only its improved 3-Part System Kits, but also its

new 3D Color Lock Therapy.

“The innovations in our 3-Part Systems Kits instil confidence

for those with thinning hair who want fuller hair and don’t want

to compromise on colour,” says Laura Simpson, chief marketing

officer of Coty Professional Beauty, parent company of NIOXIN.

The new NIOXIN 3-Part Systems Kits are the brand’s first

innovations in colour protection and enhancement, while

delivering hair that’s twice as thick.** Meanwhile, the new 3D

Color Lock Therapy is a post-colour treatment designed for

thinning hair clients. Featuring Pro-Color Shield Technology, it

not only seals in colour but increases breakage protection during

shampooing process by up to 50 per cent.***

Address clients’ key

concerns with new

and improved

NIOXIN – the

number one

brand for fuller,

thicker hair*

To find out more about how NIOXIN can answer your clients’ key hair concerns,

contact your Wella account manager or visit nioxin.com

CREATIVE HEAD

41


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SAMANTHA HILLERBY

FASHIONISTA. CREATIVE. EDUCATOR. GENIUS.

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FOR JUST £10 YOU’LL GET:

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The former creative director and

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CREATIVEHEADMAG.COM

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YOUR ESSENTIAL GUIDE TO THE NEW SEASON

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Includes Smoothing Sleek Spray,

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ALL NIGHT LONG

WITH THE PARTY SEASON ALMOST UPON US, CLIENTS CAN MAKE SURE THEIR STYLES LAST ALL

NIGHT AND WELL INTO THE NEXT DAY WITH THE GHD NOCTURNE COLLECTION

CREATIVE HEAD ADVERTORIAL


BECAUSE THE NIGHT

THE NOCTURNE COLLECTION FROM GHD BLURS THE BOUNDARIES BETWEEN NIGHT AND DAY,

ENABLING CLIENTS TO CREATE INFINITE STYLES, WHENEVER AND WHEREVER

ghd platinum styler gift set

With 50 per cent less breakage* and 20 per

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this ghd platinum styler gift set, with a heatresistant

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ghd contour

A/W17 is big on texture, so your clients are

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With ceramic heat technology and multidimensional

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ghd air professional hairdryer

Clients will be blown away with the quality

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delivers exceptionally fast drying while also

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*Versus a styler working at 230°C. **Versus untreated hair

ghd V gold styler gift set

From straight and sleek to undone texture,

the ghd V gold styler is your go-to for a range

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ghd curve creative curl wand

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Curls are a must-have, especially at

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the ghd curve creative curl wand. Featuring

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natural-looking curls as well as deep waves.

ghd flight travel hairdryer

Clients jetting off to snowy peaks or for

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it comes in the limited-edition nocturne

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ghd curve soft curl tong

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With a 32mm large barrel and ergonomic

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volume at the roots and tumbling soft

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ghd air professional hairdryer and

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Infi nite styling doesn’t require an infi nite

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ghd advanced split end therapy

limited-edition bauble

This limited-edition bauble containing the

ghd advanced split end therapy treatment

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decoration. The wonder treatment works

instantly to fortify ends, leaving hair sleek.

For more information about the ghd nocturne collection,

contact your ghd account manager or call 0845 330 1133


BUSINESS HOW-TO GUIDES

BECAUSE RUNNING A SALON IS COMPLICATED ENOUGH

The no-nonsense guide to launching your business

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Start your

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Your name, your way – now take the first step

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Make sure everyone’s talking about your business

Ensure your clients enjoy the whole ride, not just the destination

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Pro

secrets!

Revealed:

the secret to

thicker-looking

hair

Throughout the

year we’ve been

discovering the L’Oréal

Professionnel products

the professionals can’t

live without, and

the fifth and final

product is Serioxyl

WHY HAS SERIOXYL Serum for Denser Hair,

made the list? Because the need to be able to

provide clients with solutions to thinning hair

has never been greater.

Put plainly, Serioxyl Serum for Denser Hair

is an every-day scalp solution for denserlooking

hair. Its formula includes Stemoxydine

– a molecule born of 10 years’ research that

improves the visible appearance of thinning

hair – and Neopesperidin – known for its

antioxidant properties.

Serioxyl is the result of 25 years of research

and provides a three-month programme for

denser, fuller-looking hair. This intelligent serum

leaves each strand feeling fuller and thicker.

52

CREATIVE HEAD


Did you

know?

In 2016, in the ‘haircare’

category classified by Google,

‘hair loss’ and ‘hair thinning’

were among the top and

fastest rising search

terms*

Serioxyl Serum

for Denser

Hair is L’Oréal

Professionnel’s #2

bestselling product

online after

SERIE EXPERT

Silver Shampoo

_ another pro

essential we

revealed earlier

in the year **

“Clients’ hair

feels fuller

and plumper.

Serioxyl is easy

to use, easy to

add to a home

hair care regime

and the results

are visible in

two visits”

NATALIE COLE,

SALON DIRECTOR,

CHARLIE MILLER

To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Keep up-to-date with the brand on social media @lorealpro #lorealprouk

*Google Internal Search Data. During the period: Q4 2015 to Q1 2016, ‘Hair Loss’ was one of the top queries on search by volume (Q1’16 versus Q4’15)

for Haircare, a category classified by Google. During the period: Q3 2016 to Q4 2016. ‘Hair thinning in women’ was one of the fastest rising search term

query’s (Q4’16 versus Q3’16) for Haircare, a category classified by Google. **Based on L’Oréal Professionnel online sales, year to August 2017.

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

53


ALL THE

WAY TO

THE

EDUCATION

AND TRAINING ARE

KEY TO GROWING

YOUR CAREER

AS A COLOURIST,

SO BE THE BEST

WITH L’ORÉAL

PROFESSIONNEL

THE COURSE

As a colourist, you’re already passionate

about what you do, but L’Oréal Professionnel

believes in harnessing your passion and drive

to bring out the very best in you. It’s why the

brand goes one step further, starting with Colour

Specialist. Graduates of the course are part

of an elite who have an unparalleled knowledge

of colour. Paul Dennison, Skyler McDonald, Alan

Edwards and Sophia Hilton are just some of the highprofile

names that have graduated to become Colour

Specialists – and you could be next! The course lasts 15 days,

ends with a final examination and costs £3,350. While this

might seem pricey, you get a lot of bang for your buck and

it is the key to unlocking your career as a colourist. Once

completed, Colour Specialist graduates attend an evening of

celebration and recognition at a Colour Specialist ceremony

held at Central Saint Martins in London.

“WITH MY BRIGHT HAIR AND ‘CRAZY’ SALON, PEOPLE

THINK I MIGHT BE A VERY ‘OFF THE WALL’ CREATIVE

PERSON. BUT I’M NOT. I’M MOST PASSIONATE ABOUT

TECHNICAL WORK, THE SCIENCE, THE THEORY. I

SPENT THE FIRST FIVE YEARS OF MY CAREER WINGING

IT WITH COLOUR AND I COULDN’T COPE WITH THAT

SICK FEELING A MOMENT LONGER. YOU HAVE TO BE A

COLOUR SPECIALIST FOR YOUR OWN SANITY. DON’T

MAKE YOUR DAYS HARDER

THAN THEY NEED TO BE”

SOPHIA HILTON, NOT ANOTHER SALON

54


DATE FOR

YOUR DIARY:

THE NEXT COLOUR

SPECIA-LIST COLOUR

CONGRESS WILL BE

HELD ON 28 AND 29

JANUARY 2018

THE NEXT STAGE

But becoming a Colour Specialist is only

the beginning of your journey. Once you’re

qualified you unlock the opportunity to be

part of the Colour SpeciA-List education

programme. This offers a wide range of

education, as well as the opportunity to

audition to join the newly-formed Colour

SpeciA-List Innovation Team. This oneyear

programme keeps colourists one

step ahead of the rest and, as part of the

Innovation Team, members will:

Enjoy preview launches of L’Oréal

Professionnel colour innovations

Get the latest colour trends predictions

and techniques before anyone else

Work alongside a creative artist on the

Colour SpeciA-List tour

Showcase their creativity at the

Colour Congress

Want to be part of it? All you need to do

is audition. The 2018 audition process

launches on the 28 January at Colour

Congress and on social media. So keep your

eyes peeled!

COLOUR CONGRESS

Colour SpeciA-List Colour Congress is a

two-day event that will inspire, influence

and drive your colour business to the next

level. You’ll enjoy creative insights from

both the fashion and hair worlds, have

plenty of opportunities to immerse yourself

in colour, and learn new innovations and

techniques.

CREATIVE HEAD ADVERTORIAL

“IF YOU WANT TO BREAK THE RULES,

YOU HAVE TO KNOW THEM FIRST.

COLOUR SPECIALIST GAVE ME AN

IN-DEPTH UNDERSTANDING OF HOW

HAIR COLOUR CAN BE MADE TO WORK

FOR YOU. THE COURSE WILL GIVE

YOU CONFIDENCE TO TAKE YOUR HAIR

COLOURING TO A WHOLE NEW LEVEL”

PAUL DENNISON, KEN PICTON

Book to take part in a colour specialist assessment on one of L’Oréal Professionnel’s dedicated days.

Ask your L’Oréal Professionnel account manager or education consultant, call 0800 028 3448, email coursesuk@loreal.com

55


S E S S I O N

TO

SALON

SINCE 1959

With BaByliss PRO’s Titanium Expression range

you can create any look from session to salon.

Our curling tongs combine premium titanium with

an advanced heating system to give consistent,

even heat that you can rely on for a perfect finish.

Find out more @BaBylissPROUK


Reach a

whole new

audience

Brent Mossop, owner of Bar Hairdressing salons in Central London, reveals how Treatwell

helped him attract new clients when he opened his second salon

Creative HEAD: How did Treatwell

support you when you were opening

your second salon?

Brent Mossop: Treatwell was, and still is,

extremely helpful. The bookings website

and app gave me the opportunity to

gain new clients a lot quicker than I

would’ve been able to just by handing

out flyers and corporate discounts for

local businesses. I was initially scared

to open a second salon as the first took a

long time to gain traction. I struggled for

two years financially to get it going and

sitting around waiting for new clients

was soul destroying. For my second

salon, Treatwell made my salon visible

to anyone in the area who was looking to

get a beauty or hair service, right from

the start. It was the making of my new

salon and will be for my third in the

not-too-distant future.

CH: What set Treatwell apart from other

bookings websites and apps?

BM: Treatwell gave me a dedicated

account manager who guided me

through the diary system and how

to manage bookings. The company

also helped me understand what local

customers wanted to book and at what

price. In terms of monetary comparisons,

if I had gone with another software

company, the software and hardware

would’ve meant a set-up fee of about

£3,000 with an ongoing cost of about £99

a month. Because Treatwell is a market

place, the salon management software

is included.

CH: How were you able to attract new

clients to your second salon?

BM: Treatwell’s expertise and investment

in its search function was what really

made a difference in terms of gaining

a new clientele. An individual salon

wouldn’t have the scale or resources to

be seen online by so many people. Once

we were on the Treatwell train, we were

viewed by potential clients in the area

who otherwise wouldn’t have known

we existed. Treatwell also encourages

reviews, which potential clients can read

before booking.

CH: What have you learned from opening

a second salon?

BM: I made a lot of mistakes. Anyone

who opens a new business and says they

didn’t make any is lying! It was a real

challenge to make the salon stand out.

We’re a small fronted property and so

needed to offer something unique from

the start – we even trialled having a

tattoo artist. That developed to make way

for a beauty room, which is a big success.

Gain a whole new clientele with a little help from Treatwell.

Join today, email join@treatwell.co.uk or visit treatwell.co.uk/business-info/welcome

CREATIVE HEAD

59


16.10.17

Coming soon...


For a sneak peek, join Wahl and Hooker & Young at Salon International, Excel on 16th October

or our launch events in November in Newcastle, Manchester, Birmingham and Bristol.

Contact nicola.barnes@wahl.co.uk or call 01277 744327. Professional hairdressers only.


#LocalSalon

JAS HAIR HAS BEEN a legendary hairdressing group for a long time – and

now it’s official. The Salisbury group scooped the Most Wanted Best Local

Salon award for the third time at the 2017 awards, making it a Most Wanted

Legend. With this year marking the 27th year in business for Jas Hair, the

salon is showing no signs of slowing down.

Jas Hair has always been a local salon at heart. “My family were born and

still live in Salisbury, so it made perfect sense to start my business in the heart

of the city,” explains Jayne Prigent, owner of the three-salon group. “More

than 90 per cent of our 38-strong salon team attended local schools and we all

really love the area. Jas Hair is a family business – I run the people and skills

side and my husband Neil leads our business management and marketing.”

It’s not surprising then, with this sense of community, that the Jas Hair

team is keen to get out there. “Caring for the community comes naturally,”

says Jayne. “We’ve always been committed to local fundraising, collaborating

with local businesses, and getting personally involved in local projects. We’ve

raised substantial funds for our local hospital and created work partnerships

with schools and colleges, which is central to the success of our award-winning

apprenticeship scheme. However, being immensely driven, we wanted to do so

much more.”

2011 was a difficult year in Salisbury, with many independent businesses

closing. This urged Jayne and the Jas Hair team to spring into action and find

innovative ways for local businesses to work together and thrive. One of these

solutions was the creation of Salisbury Fashion Week. “We’ve worked harder

than ever to create something remarkable that really benefits the local area,”

she says. “The Autumn/Winter 2016 programme was by far our best yet, with

showbiz talent, a series of catwalk shows with brands sourced from Salisburybased

stores, pop-ups and free goodie bags donated by local businesses.

It gets enormous press coverage thanks to our local media partners, which

include the paper, radio station and glossies. Not only is Salisbury Fashion

Week enormous fun and beneficial to businesses and people alike, we use it to

support our chosen charity, The Stars Appeal.”

Jas Hair has worked with Salisbury District Hospital charity The Stars Appeal

since 2009, raising funds to improve care for patients across all departments.

Jayne approached local radio Spire FM presenter Martin Starke with the idea

Photography by Lydia Stamps

LOCAL

SALON

ALL

62

CREATIVE HEAD


THAT JAS

CROWNED MOST WANTED BEST LOCAL SALON THREE TIMES,

JAS HAIR IN SALISBURY IS A TRUE LOCAL HERO

CREATIVE HEAD

63


#LocalSalon

of trekking the Grand Canyon. The group of 21 trekkers, led

by Jayne and Martin Starke, included hospital staff and local

business owners, and raised £68,032 for The Stars Appeal.

But this wasn’t enough for the Jas Hair team – Jayne and

Martin thought it would be a great idea to do it all again,

this time in Peru. A total of 34 trekkers aged from 24 to 84

walked the Inca Trail in the Andes through Dead Woman’s

Pass at an altitude of 4,200m and culminating at the Sun

Gate overlooking the ancient site of Machu Picchu. The trip

raised a staggering £102,000 for the hospital. “We believe in

using our business as a way to give back to the community.

We have all been supported by the hospital in some way – it

provides care for ourselves, our team, our guests and their

family and friends,” says Jayne. “With one in eight women

developing breast cancer in their lifetime, we’re delighted

to have supported the latest major campaign for a breast

cancer unit. Breast cancers treated in Salisbury have

increased by nearly 40 per cent in the last two years, so this

touches the lives of our guests and team.”

Jas Hair has also played a large part in promoting the

Salisbury Independent Group, which has grown to more

than 100 businesses and encourages people to shop locally.

There are late night shopping events, a business directory

and plenty of promotions to help lift the profile of small

The Stars Appeal team in Peru

64

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#LocalSalon

businesses. “The promotional activities have positively

impacted our own salon,” says Jayne. “New guest numbers

were up in 2016 by 12 per cent. The most significant

success has been in cementing new relationships with key

business owners, who have lists of customers that are ideal

Jas Hair guests.”

“As a direct result of these relationships we’ve launched

an innovative guest loyalty scheme. Customer loyalty –

or ‘guest delight’ as we like to call it – is key to our salon

success,” Jayne continues. “We wanted to find a way to

reward guests that offered much greater value than a usual

loyalty scheme and was community-focused rather than

simply self-promotional.”

Bringing this together led to Jas Hair launching

RewardME, which has three different strands. RewardME

Jas enables guests to earn one RewardME point for every £2

they spend on hair and beauty services, while RewardME

Teen is special scheme which gives teenage guests access to

their own price list and year-round discounts at teen-friendly

local businesses. RewardME Partners gives guests seasonal

promotions from carefully chosen partners who

serve like-minded customers. “Our partners have

seen new guests enter their stores and guest

feedback has been extremely positive,” says

Jayne. “Our team love talking about the benefits of

RewardME to our guests and take advantage of the

promotions themselves,” says Jayne

With all this going on, it’s little wonder Jas

Hair has been crowned the first ever Most

Wanted Local Salon Legend. “It is a really

lovely surprise,” says Jayne. “To win this once

feels like a fluke, to win it twice you feel a little

bit incredible and to win it a third time feels

#awesome! “After trekking the Inca Trail we

ended up having no toenails – it’s enough to

give to win!” You can’t say the Jas team aren’t

dedicated to their cause – and we love them for it!

66

CREATIVE HEAD


2017

OCTOBER/NOVEMBER/DECEMBER

MISTER QUARTERLY


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THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

…to the second issue of Mister Quarterly, the men’s

grooming and barbering brand from Creative HEAD. Mr Q

is feeling a little delicate as he enjoyed a rather raucous

night at the Most Wanted Awards, where Jonathan

Andrew was revealed as the Male Grooming Specialist

for 2017 – meet him on page 10. And there was more

glory with Cut & Grind taking home the Best Salon Team

trophy! Find out more about them on page 14. Enjoy…

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

1.

barbers make with afro hair.

creativeheadmag.com/education

2.

Visit Creative HEAD

Education: You’ll find Instagram

star Mark Maciver (@SliderCuts),

sharing the five biggest mistakes

See Blade Runner 2049: Ryan

Gosling and Jared Leto star in

this thriller set in a dystopian

future world of replicants and

shady corporations – a sequel

to the 1982 Ridley Scott classic.

Cinemas nationwide, 6 October

3. Wahl on 13 and 14 November,

Get creative: Brilliant barber

5ive is hosting a Creative

Advanced: Gents course with

perfect for getting bang up-to-date.

wahl.academy@wahl.co.uk,

01227 744323

YOU NEED

TO MEET…

Describe yourself in five words…

Bold, creative, passionate, focused,

ambitious.

What’s exciting you about British

barbering/male grooming?

Seeing the effect that social media is

having on the industry and how it’s

giving everyday people a platform

to share their work with the world,

pushing the boundaries of men’s hair.

Everything changed when…

I realised my real passion was in

men’s hair and I started working with

award-winning men’s hairdresser

Jim Shaw at Essensuals Men. My

confidence grew and I started to

assist in shoots, which opened my

eyes to photography.

Who is the barber who inspired

you the most?

When I started at Toni&Guy I came

across Jody Taylor’s imagery, and I

decided to specialise in men’s hair.

At the academy Jody talked me

DANIEL RYMER

Daniel Rymer Male

Grooming Specialists, Bristol

through a few of my men’s cuts and

it really inspired me.

Who else should we get to know?

Mr Sam Wall: I love his passion, his

focus and he always takes the time

to send me supportive comments.

Danny Robinson – we couldn’t be

more different, but I love the impact

he’s having. And Michael Franco – his

men’s work is incredible.

You might not know this about me:

I started hairdressing at the age of 25

after finishing university and deciding

product design wasn’t for me!

Right now I’m loving…

Game of Thrones – it inspired my

last collection ‘Forsaken’; I love how

dark the show is. And I couldn’t be

without my Andis Profoil – it makes

my life so much easier in the salon.

Say hello to me at…

@daniel_rymer and

@danielrymerhair

ON THE COVER

Hair by Jonathan Andrew for Jamie Stevens Hair using Matrix.

Styling by Jamie Stevens. Photography by Jakub Koziel

06 Mister Quarterly


NEW GROOM ROOM

King Koby, York

The Leeds-based barber extends its reach to York, with the shop carrying over design

cues such as the picture wall, branding and artwork from street artist TONE. There’s also

a nod to York’s heritage, with the team sourcing old and reclaimed materials from the

city – the barber sections are made from 19th century roof timbers while the floor dates

back to a ’20s Methodist youth centre. You can pick up King Koby clobber, too.

GO WITH

THE BRO

Brand designers Two by Two shared a little insight

with us from its recent report, ‘Male Grooming –

Beauty’s Final Frontier?’

“The growth of UK barber shops, along with

tattoos, gyms and craft breweries, are strong signals

that ‘bro culture’ is thriving, as 33 per cent of men

exercise to look or feel good, creating space for tips,

conversations and support, boosted by grooming

sites and a wealth of how-tos on YouTube. At the

same time, the idea of ‘male beauty’ is changing

to include a more diverse set of role models and

attitudes to good living.”

FOR YOU TO DO…

• Look at repositioning grooming as a sign of health

and self-worth, not just vanity or pulling power

• Start with a niche mindset: think pursuits

and purpose

• Hustle the hassles: identify the grooming pain

points of reluctant men and solve them

Swagger at GQ

Session stylist Lisa Farrall styled up a storm with Fudge Professional at the annual GQ Men of the

Year Awards, in association with Hugo Boss. The event was celebrating its 20th year, and Lisa with

her trusty team worked against the clock to get a gang of Hugo Boss-clad models ready.

“Each boy had their own look and style, from skin heads to curly locks, dreads to fades,” says Lisa.

“I wanted to maintain everyone’s individuality while still making them look like superstars. This

called for all boys to be groomed and sexy, but each with individual swagger.”

Francesco group unveils FG Man

Francesco Group is launching its very

first barber shop; FG Man in Stafford.

The hairdressing group, which has been

going nearly 50 years, is aiming to create

a hybrid of hairdressing and barbering.

“I want to replicate the precision cutting

of hairdressers and the immaculate

clippering, edges and shaves of a

traditional barbers,” says Adam Murphy,

who’s leading the project. He has a

laser-like focus on producing a premium

service in a relaxed environment – so

relaxed it even has a working bar!

Mister Quarterly 07


ON THE SHELF

BOYS’ TOYS

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Bluebeards

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We love the beech wood handle

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The new ProAlloy adjustable blade clipper

from Andis includes a motor system that

creates plenty of power while clippers

stay cool and quiet.

Salon price £84.99+VAT

01227 713311

andis.com

The fully

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Price £5,780

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I would always use the Wahl

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RRP from £6.99, wahl.co.uk

08 Mister Quarterly


#TRENDING

BEN SHERMAN

S/S18

London Fashion Week Men’s

Images courtesy of Schwarzkopf Professional

For S/S18, Ben Sherman took inspiration from the bohemian

and psychedelic movements of the ’60s, embracing the

effortless style and flamboyance of the ‘peacocks’, a moniker

given to men who pioneered a distinct and colourful dress sense.

Traditional patterns were given a contemporary twist for the

modern man, with the main references this season being George

Harrison as well as Mod culture. “We called the hairstyle the

‘Mod combover’,” explained lead stylist Maarit Niemela.

“We let all the models have their own style and texture

but the key was that it was dry.” On hand from sponsor

Schwarzkopf Professional was hero product OSIS+

Session Label Volumizing Mousse, creating the

perfect dry texture for the languid, messy

waves and kinks, as required.

Mister Quarterly 09


MAN

of the

MOMENT

FROM CELEBRITY CLIENTS TO CURATING

A TAILORED SERVICE, IT’S NO WONDER

JONATHAN ANDREW HAS BEEN CROWNED THE

2017 MOST WANTED MALE GROOMING SPECIALIST

It was inevitable. Jonathan Andrew, artistic director of Jamie Stevens Hair in

London and freshly minted Most Wanted Male Grooming Specialist, was born

into a family where hair was the business. “It allowed me to see first-hand

how much dedication, passion and creativity is required to achieve success,”

he admits. And now, at the age of 28, Jonathan is seeing plenty of that success.

It’s been quite the ride. While he has qualifications in all aspects of

hairdressing, he’s achieved most in the world of men’s grooming, something

he’s deeply passionate about. And it shows: within the past year he’s been a

finalist in nine men’s awards (winning four), and now has a regular column

about men in the consumer magazine, Hair. “Each month I can share my

tips and tricks, and give my interpretations of trends coming through

both the catwalk and street styles.”

His love for men’s grooming has seen Jonathan develop a new way of

working with clients in the salon. He’s developed a bespoke service that

analyses bone structure and face shape to create a look that’s specific and

10 Mister Quarterly


THE CUTS

IN HIS OWN

WORDS

“My inspiration is from

the ’70s trend on the

catwalks. I want to push

the hair to expose the

mullet shape but present

it in a bigger way to show

texture and definition in

the same look.”

“I wanted to focus on the

pattern trends coming

through men’s hair.

My aim was to create

something simple yet

impactful, and something

I could tie into the cut.

This technique added

depth and intricacy

without overshadowing

the final image.”

“I was inspired by the

old school ’90s cuts, but

I wanted to tap into the

wet-look trend from the

catwalk. By combining a

soft, unstructured look

with a wet texture, I

combed in a base shape

to start and ruffled to

finish with something

soft and chaotic.”

unique for each individual. That tailored approach has seen his

men’s clientele increase by an impressive 70 per cent in the last

year alone. Based at Jamie Stevens Hair in Kensington, he has

moved up through the ranks to artistic director and now enjoys

more responsibility when it comes to its creative outlook.

And working as Jamie’s right-hand man has seen Jonathan

take on the responsibility of looking after the salon’s celebrity

clientele and the roster of musicians that the brand works

with – he’s also busy on breakfast TV, celebrity panel shows,

live music events and photographic campaigns. Those who

have sat in Jonathan’s chair include Olly Murs, Callum Best

and Adam Lambert. Oh, and his photographic work has seen

him collaborate with the likes of agencies such as AMCK and

photographers at the top level (Rankin, for example).

Education is another passion, and you’ll see Jonathan on

stage in the UK and around the world, especially in his role

with the Matrix Artistic Team. “It’s an important aspect of

our industry, and I’m proud to have been given a platform to

showcase my work and my skills and hopefully inspire people,

the way the industry has inspired me,” he says.

And what of his new Most Wanted crown? “This award is such

a huge personal achievement as men’s hair is something I am

really passionate about and something I strive to perfect every

day. To have received this accolade is a huge honour,” he says.

“I feel so lucky to be in such an incredible industry with

so many inspirational people around me that the sky is the

limit. I only hope that one day I can inspire people to take on

the same jobs and hopefully enjoy such a rewarding career in

the hair world. This award means so much to me and I aim to

make it count; this is just the beginning!”

Mister Quarterly 11


Hair by John Vial, assisted by the Revlon Professional Backstage Team

First published in Rollacoaster magazine, this shoot by

Revlon Professional global influencer, John Vial, celebrates

guys who want to push boundaries. Shot with a vintage

eye, the images are black and white for a timeless feel.

“Are they old pictures that look modern, or modern

pictures that look old?” ponders John. “I wanted them to

feel slightly odd, like maybe they were an old find…”

PHOTOGRAPHY BY NATHAN HUDSON JENKINS

12 Mister Quarterly


Mister Quarterly 13


SHOP TALK

POLE POSITION

CUT & GRIND

BUILT FROM THE GROUND UP BY THE STAFF, THIS BARBER SHOP IS A TRUE LABOUR OF LOVE

It’s little wonder that Cut & Grind has

took home the award for Best Salon Team

at the Most Wanted Awards 2017. Long

before the doors were opened in March

2016, Cut & Grind had its unique ethos

firmly ingrained in its staff members. The

premises required a complete renovation,

which provided the perfect opportunity for

the new team to test their strengths. They

were in it together from the beginning,

working day and night to ready the shop

for opening. Now in its second year of

trading, the team has gone from strength

to strength. Head barber and owner,

Hari Efthymiades, takes a hands-on

approach, passing his knowledge on to all

staff members – there is always room to

learn new skills and techniques. Regular

training and meetings help to make

sure everyone achieves the same high

standard of barbering expertise and also

offers the same high standard of customer

service. “It’s paramount to us all that

we work together at all times, sharing

skills and knowledge,” enthuses Hari.

And this ethos has led to collaborations

with artists, photographers and fashion

magazines – this diverse team is always

networking and making connections. The

salon rents out an events space complete

with bartender/barber who trained as a

mixologist at a luxury hotel before turning

to hair. The Cut & Grind team also creates

YouTube tutorials, with team members

showing their unique areas of expertise.

Since these videos have been out there,

the brand has seen a huge increase in

new clients from all over the globe,

highlighting the team’s belief that

social media is paramount to gaining

new business.

14 Mister Quarterly


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CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

They don’t get much bigger than this! Sharing the Coterie stage for one night only,

hair legends Guido Palau and Josh Wood will be revealing all on 9 October. Brought to you

by Creative HEAD Magazine and Redken, you can follow the action live on social media #GuidoandJosh

Daks S/S18, hair by Stephen

Low for L’Oréal Professionnel

Metallic glimmers and aquatic textures

– immerse yourself in ‘Depth’, the new

collection by Charlie Brackney

One hundred salons. One BIG night.

The Big Hair Do 2017 was a storming

success – see more online now

All the looks, all the latest. Get clued

up for the season ahead with our S/S18

LFW round up

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


70


YOU HAD ME AT

HELLO

WANT TO WORK WITH A COMPANY THAT PUTS A

SMILE ON YOUR FACE? THEN SALON SUCCESS

IS YOUR DISTRIBUTOR OF CHOICE

CREATIVE HEAD ADVERTORIAL

PRETTY MUCH ANYONE can set up a distribution business, pack products and

ship them out. That might be all you need, and that’s okay.

But what would it mean to your business to receive your product order the

next day. To have not just a dedicated salon business consultant on the road, but

also an offi ce-based Club Services consultant that understands your business

and wants to help you succeed?

Perhaps you’d also like to receive exclusive product launch offers, as well

as free marketing, PR, social media and business-building tools for your team

through an easy-to-access professional login website? But most of all, wouldn’t

you quite like to work with a company that has education at its heart?

If you’ve answered yes to any of the above, then you’re the kind of person

Salon Success wants to work with. You want your business to be successful and

so does Salon Success – the distributor of choice.

The distributor has been bringing salon owners and stylists like you the world’s

top salon brands for more than 38 years, backed up by a wealth of expertise in

all areas of running a salon business successfully. It is, quite literally, what makes

them smile.

Meet the people behind Salon Success who are dedicated to helping you

succeed and, ultimately, put a smile on your face…

71


THE CLEVER, CLEVER PEOPLE

BEHIND SALON SUCCESS

“AT 3•6•5, ALL

OUR COACHES ARE

EITHER SALON OWNERS

OR SENIOR TEAM MEMBERS

WHO HAVE BEEN THROUGH

OUR PROGRAMME AND HAVE

EXPERIENCED FIRST HAND THE

EXTENSIVE BENEFITS THEIR 3•6•5

MEMBERSHIP HAS HAD ON

THEIR BUSINESS”

KEN WEST

CHANGE EQUALS OPPORTUNITY

KEN WEST

DIRECTOR OF 3•6•5 EDUCATION

You’ve probably seen this chap’s face before – he’s not

only a familiar face across many industry events such as

Salon Smart and a columnist for Creative HEAD, but he’s

also been helping businesses like yours to thrive in an

ever-changing market place for more than 38 years and is

the director of 3•6•5. His main aim? To raise the standards

within the hairdressing industry and to make your business

more successful through ongoing business education.

72


CREATIVE HEAD ADVERTORIAL

CLUB SHAMPOO IS THE PLACE TO BE

“WE WORK

HARD TO BUILD

RELATIONSHIPS WITH OUR

SALON PARTNERS, ENABLING US

TO OFFER A MORE PERSONALISED

EXPERIENCE WITH A TAILORED

APPROACH TO SUIT THE

NEEDS OF OUR CUSTOMERS’

BUSINESSES”

ELLA HALL

CLUB SERVICES MANAGER

You’ll never be put through to a cold call

centre that doesn’t know or care about

you, but to a dedicated Club Services

consultant that truly understands you

and your business. With one ordering

point, one invoice and one delivery, Club

Services are always on hand to offer

advice and assistance.

ELLA HALL

73


BOXING CLEVER

ADRIAN WHITE

LOGISTICS MANAGER

The Salon Success Distribution

Centre team often goes above and

beyond to ensure that its customers

receive their orders the next working

day – even if it means breaking

the system. All of the distributor’s

orders are cross-checked to ensure

the highest levels of accuracy and

the delivery service is also closely

monitored each week to ensure they

continue the high levels of service

and delivery accuracy.

“PROVIDED

ORDERS REACH US BY

2:30PM, WE ALWAYS AIM FOR

NEXT-DAY DELIVERY, BUT IF IT’S

URGENT WE WILL ALWAYS DO OUR

BEST TO GET ORDERS OUT OF THE

WAREHOUSE DOOR, OFTEN DISPATCHING

AN ORDER JUST AS THE DELIVERY TRUCK

IS ABOUT TO DEPART! THE CUSTOMER

CAN COUNT ON US TO PROVIDE

EXACTLY WHAT THEY NEED, WHEN

THEY NEED IT”

ADRIAN WHITE

74


KNOWLEDGE IS POWER

GEMMA AMURA

REGIONAL TECHNICAL

CONSULTANT

Salon Success is an education-driven

business, so understands that it’s not

a one shape fits all world. The talented

team of regional technical consultants

work with the distributor’s colour

salons to create bespoke education

plans and training sessions to focus on

what really matters to their business.

CREATIVE HEAD ADVERTORIAL

“I FIRMLY BELIEVE

THAT EDUCATING THE

MIND WITHOUT EDUCATING

THE HEART IS NO EDUCATION

AT ALL. IT TAKES PASSION,

KNOWLEDGE AND A GENUINE

DESIRE TO CARE FOR EVERY

BUSINESS LIKE IT’S YOUR OWN,

NOT ONLY TO SUCCEED BUT TO

MAKE A REAL DIFFERENCE”

GEMMA AMURA

75


IT’S NOT JUST BANDS THAT HAVE MERCH

ZOË VEARS

DIRECTOR OF PUBLICITY

What would it mean to your

business to be able to access

complimentary, professionally

printed and designed pointof-purchase

material linking to

extensive national PR, online and

advertising campaigns? From

the windows to the walls, Salon

Success not only provides this to

its salon partners, it also creates

a dedicated magazine three times

a year to help you to retail more

effectively and brand your salon

more professionally.

“SALON SUCCESS

WAS THE FIRST

PROFESSIONAL HAIR COMPANY

TO TAKE VISUAL MERCHANDISING

AND POINT-OF-PURCHASE MATERIAL

SERIOUSLY. WE INVEST HUNDREDS OF

THOUSANDS OF POUNDS EACH YEAR IN

POP MATERIAL TO COMMUNICATE BRAND

MESSAGES TO CLIENTS AND HELP

TRIGGER THOSE ALL-IMPORTANT

PURCHASE DECISIONS”

ZOË VEARS

76


TURN UP THE VOLUME

JOHN HURINE

BUSINESS DEVELOPMENT MANAGER

CREATIVE HEAD ADVERTORIAL

No scary reps will turn up at your salon door

when you choose Salon Success. Its team of

salon business consultants wonʼt simply take an

order and leave. They want to understand your

business and what they can do to help support

you and make you more successful. From

volume retail to help paying the rent, to stock mix

and in-salon business classes, the team offers

the best service in the biz.

“WE FOCUS ON

THE SELL THROUGH, NOT

THE SELL TO, IDENTIFYING

WHICH BRANDS FROM OUR

PORTFOLIO WOULD BEST FIT WITH

YOUR OBJECTIVES. WE TAILOR

OUR APPROACH TO EACH SALON

WORKING IN PARTNERSHIP

TO CREATE A PROFITABLE

BRAND PORTFOLIO AND

RETAIL BUSINESS”

JOHN HURINE

Give Salon Success a ring and see if they can put a smile on your face today. To discover how Salon Success could be your

distributor of choice, call 0845 659 0011 or visit salon-success.co.uk

77


Fight

the

fade

78 CREATIVE HEAD


Make your

client’s colour

fade-proof with

Kenra Platinum

Color Charge

YOUR CLIENT’S COLOUR is a testament to your skills as a

colourist, but when it starts to fade quicker than you would like,

it can be frustrating.

But what if we told you that your clients could extend the life

of their colour for up to 50 shampoos? Well that’s exactly what

the new Kenra Platinum Color Charge range can do.

How does it do it? It’s all down to the cuticles and its fadefighting

technology: a combination of pH levels reduces the

amount of time the hair cuticle is open to minimise colour

washout. This technology also seals the hair cuticle by

smoothing and boosting moisture levels, reducing cuticle

irritation that can cause colour molecules to come out. Finally,

it controls the cuticle under heat, allowing necessary moisture

and oils to penetrate the hair while preventing colour fading.

Fight colour fade with Kenra Platinum Color Charge.

CREATIVE HEAD ADVERTORIAL

The range includes:

KENRA PLATINUM

COLOR CHARGE

SHAMPOO & CONDITIONER

For all hair types and colours,

the duo recharge brilliance, vibrancy

and longevity of hair colour for up to

50 shampoos. Both products have

no parabens, no sulphates and

no sodium chloride.

KENRA PLATINUM

COLOR CHARGE

TREATMENT

This boosts moisture levels within the

hair to firmly seal colour into the cuticle

and features no parabens, no sulphates

and no sodium chloride.

KENRA PLATINUM

COLOR CHARGE

SPRAY SERUM

This provides the very best protection

against environmental stresses and heat

styling up to 232˚C. It also retains colour

pigments inside the cuticle for longlasting

shine, while providing maximum

colour retention during and after styling.

Discover how Kenra Professional could be the perfect partner for your business.

Call 0845 659 0011 or visit salon-success.co.uk/kenra

CREATIVE HEAD

79


TAKE A LOOK ON THE BRIGHT SIDE

LIVE THE

BLONDE LIFE

Lightening & Brightening System

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

Full-service blonding from salon to home –

gold or platinum style

• JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright.

• Blonde Life Brightening Veil, the NEW addition to the system is an all-in-one hydrating product that

protects from mechanical, thermal, and UV damage - resulting in a beautiful, soft to the touch blonde.

• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)

“ Since working with the revolutionary great new Blonde Life products from JOICO, my blondes have never been

cleaner and brighter. Even when using it for the very first time my clients see instant results which blow them

away whilst enjoying the nourishing benefits from Tamanu and Monoi oils. Blondes have never felt or looked

better than when using this. Our in-salon blonde services have tripled since this range has come into the salon

and it has excited all our staff to creating beautiful blonde looks for this Spring/Summer.”

Ryan Nicoletti-Dowd, Salon Owner of Wigg Hairdressing, Henley Upon Thames, Oxfordshire

JOICO haircare & color products are available in salons across the UK. For more information call 0845 071 2326.


www.joico-blondelife.com

#LIVETHEBLONDELIFE


82

CREATIVE HEAD


DEFIANCE

CASEY COLEMAN, DIRECTOR AT OCEAN HAIRDRESSING AND THE IT LIST

VISIONARY 2017, CREATES A CONFRONTATIONAL STORY USING TRADITIONAL

AND UNCONVENTIONAL MATERIALS IN HIS AWARD-WINNING COLLECTION

PHOTOGRAPHY BY LEL BURNETT

CREATIVE HEAD

83


84

CREATIVE HEAD


HAIR Casey Coleman, Ocean Hairdressing, assisted by Joshua Powell. MAKE-UP Roseanna Velin.

STYLING Jolanta Pilinkaite, Claire Tremlett and Rachel Taylor.

2017

2017

WINNER

THE VISIONARY

CREATIVE HEAD

85


86

CREATIVE HEAD


time

STITCH IN

USING HAIR AS A FABRIC, JODIE AUSTEN – AKA PEACHY STYLIST

– WEAVES A WONDERFUL PATTERN IN HER LATEST CELEBRATION

OF HAIR EMBROIDERY. IT’S PRETTY AS A PICTURE…

PHOTOGRAPHY BY TINA EISEN

CREATIVE HEAD

87


88

CREATIVE HEAD


HAIR Jodie Austen, The Peachy Studio, using Evo Hair and Cloud Nine. MAKE-UP Sarah Hubbauer using Kevyn Aucoin. CLOTHING Molly Mishi May. MODEL Zoey Kay.

CREATIVE HEAD

89


Come here,

90

CREATIVE HEAD


Lover Boy…

VIBRATING WITH A STREET-SOURCED ENERGY,

MATT STARK’S FRESH-FACED FOCUS ON

LONGER MEN’S HAIR IS SPELLBINDING

PHOTOGRAPHY BY TOM FRAUD

CREATIVE HEAD

91


92

CREATIVE HEAD


HAIR Matt Stark. MAKE-UP Andrea Bayliss.

CREATIVE HEAD

93


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Laughter, love &

LEGENDS

WITH A NEW HOST at the helm – the acerbic and amazing Katherine Ryan – the

Most Wanted and The It List Awards 2017 were a storming spectacle! The place was

abuzz from the moment London’s Guildhall doors were flung open. Hairdressers from

across the UK and the Republic of Ireland flooded the venue’s historic halls, eager to

honour the best of the industry. Household names and fresh faces sat side by side as

emotional and empowered speeches from awestruck champions echoed throughout

the stone chambers. Throughout all the thank yous and happy tears, what shone

through was a genuine passion for our fabulous industry and the phenomenal people

who help make it what it is. Want to see ALL the action? Check out our supplement,

free with this issue of Creative HEAD.

TO SEE MORE look out for our

special Most Wanted and It List Awards

supplement, free with this issue!

94

CREATIVE HEAD


Helping your business

be more successful

WHY SHOULD YOU JOIN THE NHF?

We ensure our members save time and money through

the benefits we offer:

• Peace of mind with 24/7 employment law advice

• Support on tax, VAT and payroll queries

• Protect your team with health & safety advice

• Cut through red tape with our NHF pension

• Stay legal with NHF employment contracts

• Keep up to date on legislation changes

GET YOUR VOICE HEARD

• Fighting for you on key industry issues

SAVE YOUR TIME AND MONEY

• Use our business know how, guides, training and

coaching to grow your business

• Safeguard your business with NHF discounts on

insurance, music licences and many more

To find out why it pays to join the NHF

Call us on: 01234 831965 or

email us: enquiries@nhf.info

www.nhf.info/benefits

Quote CHO25 to receive £25 off your new membership*

*before 30 November 2017


Toni&Guy

Steve Hurley

Sassoon Academy

Heather Shaw

Sassoon Academy

Sebastian Professional

Showstopper

The hottest talent in hairdressing flocked to the legendary Roundhouse in

Camden, London, for the Wella Professionals TrendVision Award 2017 UK

& Ireland Final. Hairdresser Patrick Cameron was joined by DJ Lauren

Laverne to host a night of extraordinary hair and celebrations. Fashionforward

Toni&Guy opened the show with Prismatic, a bright and on-trend

collection that meshed couture with colour. After dinner and plenty of wine,

the show continued with Equal from Sassoon Academy. This fusion of hair

and art celebrated individual style, with incredible cuts and colours. Sebastian

Professional presented the third and final show of the evening, E-Vokative.

Celebrating four decades of creativity, this atmospheric show was accompanied

by a live performance from singer-songwriter of the moment, Charlotte OC.

Then it was time to get down to the business of awards. Competitors showed

off their hard work on the runway, and waited eagerly to find out who would

be representing the UK and Ireland at the Wella Professionals International

TrendVision Award Final. The winners did not disappoint and will be

representing their countries in London this month. Good luck!

Sassoon Academy

Stephen Aiken

Victor Hugo Pessoa

96

CREATIVE HEAD


Toni&Guy

Toni&Guy

Toni&Guy

Sassoon Academy

Sassoon Academy

Sebastian Professional

Sebastian Professional

Rita Tuska

Toni&Guy

And the winners are…

UK COLOR VISION

GOLD – Heather Shaw, Francesco Group Stafford

SILVER – Mary Geoghegan, KH Hair Nottingham

BRONZE – Sean Nolan, HOB Salons Baker Street

UK CREATIVE VISION

GOLD – Rita Tuska, Joseph Ferraro Hair

SILVER – Jamie Richards, Richards Hairdressing

BRONZE – Laura Chadwick, p.kai hair

Toni&Guy

MALE GROOMING

Steve Hurley, Toni&Guy Redditch

RUNWAY

Bec Armitage, Reuben Wood

Bec Armitage

PEOPLE’S CHOICE COLOUR

VISION AWARD WINNER

Stephen Aiken, Conroy Hair

PEOPLE’S CHOICE CREATIVE

VISION AWARD WINNER

Victor Hugo Pessoa, The Studio

CREATIVE HEAD

97


My model gets prepped for

the @revlonprofessionaluk

Style Masters show

On the Revlon Professional team at

Creative HEAD Education's Artworld,

with Doris Lockhart Saatchi

On the beach for

a summer shoot

Backstage at @belstaff

with Revlon Professional

In the

frame

Emmanuel Esteban (@estebanhair)

at Anne Veck, snaps away

In Brussels for the

Style Masters show

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Model casting

My smokey model

for Artworld

Briefing in Brussels

for Style Masters

Backstage with @johnvialhair

at Belstaff S/S18 launch party

Models at @-CharlesJeffrey

for London Fashion

Week Men's

98

CREATIVE HEAD


INTELLIFLEX ® BRISTLES

Every professional hair stylist knows not

to brush tangles out of wet hair, unless it’s with the

Epic TM Professional Deluxe Detangler!

Designed for stylists, the expanded cushion

detangles faster by brushing more hair per stroke

while a longer handle gives a more comfortable grip

for longevity in use and maximum

detangling efficiency.

Exclusive IntelliFlex ® bristles gently and effortlessly

glide through wet or dry hair, leaving client’s hair

detangled, damage free and prepped

for an EPIC hairstyle.

NEW HANDLE DESIGN

EXPANDED CUSHION

FREE GIFT

WITH

PURCHASE!

100% Microfiber Hair Towel

AVAILABLE AT ALL LEADING DISTRIBUTORS

Please contact:

internationalsales@jdbeauty.com | 0800 098 8040 UK | PROWETBRUSH.COM

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