Creative HEAD September 2017

alfolltd

In print•online•everywhere!

£4.50 SEPTEMBER 2017

RISE OF

THE BLONDE

THE POWER OF PLATINUM…

AND CARAMEL… AND HONEY…


THE

POWER

OF

BLONDE

WHEN IT COMES TO HAIR COLOUR

SERVICES, BLONDES HOLD THE POWER.

NOW YOU CAN SERVE AND PROTECT

YOUR BLONDE CLIENTS WITH THE LATEST

INNOVATION FROM REVLON PROFESSIONAL


CREATIVE HEAD ADVERTORIAL

43%

OF WOMEN

WHO CHANGE

THEIR NATURAL

HAIR COLOUR

CHOOSE TO

GO BLONDE*

*Kantar World Panel 2014 survey of 2,123 women in France, Germany, Italy and United Kingdom


CREATIVE HEAD ADVERTORIAL

IN PURSUIT

OF POWER

YOU WANT THE POWER TO GROW YOUR COLOUR

BUSINESS; SHE WANTS THE POWER TO BE THE BEST

BLONDE SHE CAN POSSIBLY BE. MAKE IT HAPPEN

WITH BLONDERFUL BY REVLON PROFESSIONAL

DID YOU KNOW that more and more women in high-level jobs are

blonde? In fact almost half of all female chief executives in the US

are blonde. They may be stereotyped as being ‘bimbos’, but the

fact of the matter is more women in positions of power are blonde.

Blondes also spend the most time and money in salons and

expect the best.

Now you can give them the power to be the best blonde they

can possibly be with Blonderful by Revlon Professional. Blonderful

is Revlon Professional’s fi rst range of lightening products that

incorporates PLEXFORCE Inside. Unlike other additives, this

technology is incorporated into the formulas, making the service

more reliable and comfortable for the hairdresser. As PLEXFORCE

Inside is already added into the lightening products, it means

there’s no time-consuming extra steps. You simply carry out your

normal lightening service with the knowledge that you’re helping to

maintain the hair’s structural bonds, reducing breakage and leaving

the hair looking healthy.

But the best thing about Blonderful? You’re giving your clients

the power to choose a premium service, enabling you to charge

more and build client loyalty.

A new technology, PLEXFORCE Inside is

designed to protect hair from the inside.

Featuring a combination of maleic acid

and a conditioner that penetrates the

hair fibre to protect and maintain the

hair’s structural bonds, PLEXFORCE

Inside helps hair to retain

its original physical

characteristics.


LIFE IS

BLONDERFUL

HOW DOES HAVING MORE COLOUR CLIENTS SOUND? WHAT

ABOUT BEING ABLE TO CHARGE MORE FOR A SERVICE?

REVLON PROFESSIONAL HAS THE ANSWER

STEP 1 BLONDERFUL BLEACHING POWDER

• Includes PLEXFORCE Inside to help protect and preserve the hair’s structure

• Can lighten up to seven levels or eight levels with optimal neutralisation,

depending on your powder choice

• It’s 750g, which means more product for more services

• Mix with the Revlon Professional Creme Peroxide oxidisers

STEP 2 BLONDERFUL BONDING DEFENDER

• A post-lightening protective treatment formulated to seal the cuticle

• Include PLEXFORCE Inside to help protect and preserve the hair’s structure

• Interacts with post-colour shampoo to create a protective layer that helps hair

to return to its natural state

• Apply on damp hair after rinsing the bleaching mix and before shampooing


STEP 3 BLONDERFUL BOND MAINTAINER

• This take-home product complements the Blonderful lightening service and the

Bond Defender pre-treatment service

CREATIVE HEAD ADVERTORIAL

• Includes PLEXFORCE Inside to help protect and preserve the hair’s structure

between Blonderful lightening services

THAT’S NOT ALL, THE BLONDERFUL RANGE ALSO INCLUDES TONING AND

LIGHTENING PRODUCTS THAT CAN BE CARRIED OUT IN ONLY FIVE MINUTES…

BLONDERFUL 5’ SOFT LIGHTENER

• Softens the contrast between highlights and natural base

• Helps achieve a brighter, more luminous blonde shade

• Suitable for use on the same day or between highlighting services

• Mix with Revlon Professional Soft Lightener Energizer

• It’s ammonia free

BLONDERFUL 5’ SOFT TONER

• Neutralises and tones highlights without altering previously coloured or

natural hair

• Is available in four shades

• Suitable for use on the same day as the service or for maintaining optimal

colour results until the next highlighting services

• Mix with Revlon Professional Soft Toner Energizer

• It’s ammonia free


KEEP IT CLEAN

FULL OF SIMPLICITY AND LIGHTNESS, THE DESIGN COLLECTION IS INSPIRED

BY THE SYMMETRICAL DEPTH OF NATURE, COMPLEMENTING THE BLONDERFUL

RANGE AND THE REVLON PROFESSIONAL COLOUR LINES


CREATIVE HEAD ADVERTORIAL

Strip back and get a clearer

perspective – the age of excess is over as

we enter a new era in beauty that’s a direct

counterpoint to the visual excess we see day to

day on our Instagram feeds. The DESIGN collection

by Revlon Professional doesn’t want to overwhelm the

senses, rather it seeks to provide you with an aesthetic

that’s pure and clear. Blonderful from Revlon Professional

perfectly complements this collection. Easy and simple to

use, this revolutionary bleaching product contains a molecule

capable of preserving bonds, limiting hair damage. It requires

no additional mixing, reducing the time and effort required by

the colourist and the results are clear: dramatically healthylooking

hair for every technical service, blondes, bleaches,

fantasy colour and balayage.

FEELING INSPIRED?

Share shots of your clients after their Blonderful service with

Revlon Professional on social media using the hashtag

#LifeIsBlonderful and follow @revlonprofessionaluk to keep

up-to-date on all the latest brand news.


WHY YOU NEED TO

MAKE YOUR SALON

BLONDERFUL

EXCLUSIVE SALON SERVICE

Build client loyalty with better-than-ever condition

on the cleanest, most luminous blondes

PROFITABILITY

XXL Lightening Powders in exclusive 750g size.

More product = more services = more profi t

CREATIVITY AND CARE

Lighten to create fantasy colours and tones

with confi dence and minimal breakage

PREMIUM SERVICE OFFERING

Stand out from the competition – PLEXFORCE Inside increases

profi ts by adding a premium service offering

INCREASE RETAIL SALES

Recommend the Bond Maintainer to keep hair healthy

and strong between appointments

REVEAL THE POWER OF BLONDE WITH BLONDERFUL BY REVLON PROFESSIONAL.

FOR MORE INFORMATION CALL 020 7391 7440 (UK) 01 8869300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM


CREATIVE HEAD EDUCATION

e ducation

"Back to mine!"

OUR

FEATURED ARTIST

IN SEPTEMBER IS

TIM HARTLEY

SEE HIS NEW

PHOTOGRAPHIC

COLLECTION

ON PAGE 78,

AND IN FULL ON

CREATIVE HEAD

EDUCATION!

To celebrate Creative HEAD Education’s first birthday,

we’re revisiting Tim Hartley as Featured Artist

e ducation

HEAD ONLINE NOW!

CREATIVEHEADMAG.COMEDUCATION


NEW

REVLON PROFESSIONAL ® PRESENTS

PATENT

PENDING

BLONDERFUL TM

POWDERS

Go as blonde as you want with our new highlighting range.

Formulated with PLEXFORCE , it helps to preserve

the hair’s structural bonds and provides maximum protection

during the lightening service.

The perfect option for reducing breakage 1 and ensuring the

greatest respect for the hair’s integrity without the need to

include additional products in the lightening mix.

1. Anti-breakage Test by Multiple Combing vs traditional highlighting services

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

REVEALING BEAUTY


THE POWER OF PLEXFORCE TM TM

INSIDE

Follow us

@revlonprofessionaluk


TO STOCK AMERICAN CREW CONTACT - UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM


ARE YOU FLEXIBLE?

FIBERTM

CREAM

A FLEXIBLE ALTERNATIVE TO FIBER BY AMERICAN CREW TM

TM

FIBER TM

CREAM IS THE NEWEST ADDITION TO THE FIBER FAMILY. ITS FIBROUS

CREAM ADDS TEXTURE AND PROVIDES A PLIABLE HOLD AND NATURAL SHINE.


Hailey Baldwin & Gizele Oliveira

for L’Oréal Professionnel

FOLLOW US @LOREALPRO #LOREALPROUK

WWW.LOREALPROFESSIONNEL.CO.UK


DISCOVER THE LATEST TRENDS

AUTUMN WINTER IT LOOKS 2017

TIGER-EYE &

ROOT SHADOW

IN COLLABORATION WITH FASHION DESIGNER

EXCLUSIVELY IN YOUR

L’ORÉAL PROFESSIONNEL SALON


WWW.DAVINES.COM

WWW.FACEBOOK.COM/DAVINESOFFICIAL


What is art if not a state of being?

MASK WITH VIBRACHROM TM

IS THE NEW COLOUR CONDITIONING SYSTEM

THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR

THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES

TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES

IN COSMETICS AND TEXTILES.


WWW.DAVINES.COM

FACEBOOK.COM/DAVINESOFFICIAL


SACRED GEOMETRY.

SACRED COLOURS.

ALCHEMIC IS A FAMILY OF SHAMPOOS AND CONDITIONERS

THAT INTENSIFIES AND ILLUMINATES NATURAL AND COLOURED

HAIR REFLECTS, RENEWED TODAY TO BE EVEN MORE

EFFECTIVE THANKS TO CHROMATICALLY ENHANCED

AND HIGHLY SUSTAINABLE FORMULATIONS.


S E S S I O N

TO

SALON

SINCE 1959

With BaByliss PRO’s Titanium Expression range

you can create any look from session to salon.

Our curling tongs combine premium titanium with

an advanced heating system to give consistent,

even heat that you can rely on for a perfect finish.

Find out more @BaBylissPROUK


Editor’s letter

82

34

88

THE WAY WE buy is, for many, completely unrecognisable

compared with our shopping habits from, say, 20 years ago. All

my groceries arrive at my door bright and early Saturday morning via

Ocado; my TV viewing is delivered from the same source as my household

goods, Amazon Prime. It’s no wonder that the high street is suffering.

But a website can’t give me a haircut, or a perfect colour bleed, so that salon

appointment is vital. And it’s now a priority that if a salon wants (nay, needs) to

make money from retail, they have to make that visit an experience, and offer

something different, authentic, sustainable to capture the heart and the purse of

the purchaser. It’s why we’ve devoted a special section to investigating modern

retail, and how salons can join the cult of independent labels that look great and

have a story to better entice clients to buy – see it from page 52, and read what

our brilliant columnist Ken West has to say about salons thinking differently

too, on page 38. There’s so much to celebrate about our industry (cue the

Most Wanted and It List Awards!) that we’re determined to do what we

can to help you make your salons as brilliant, beautiful and blooming

as we can, and to help this industry thrive. We hope you find

some food for thought...

Amanda Nottage

Editor

JOIN US!

Monday 4 September. The date

we’ve been getting set for all year;

the night of the Most Wanted

and It List Grand Final. As this

issue went to press we were

literally days away, so by the

time you read this our stars

of 2017 might have been

named! Head online for a

full list of winners, and look

out for our bumper special

supplement with all the action

next month. Meanwhile, have

you heard who we’ve lined

up for The Coterie event of

the year? On 9 October, in an

exclusive partnership with Redken,

we’re putting two hair masterminds

in the spotlight: world famous

session stylist Guido, and the hottest

colourist on the planet, Josh Wood.

Enough said. Find out more at

creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


01_Cover_GW4.indd 1 17/08/2017 11:44

September

WHAT’S INSIDE

FASHION

Hair legend Tim

Hartley unveils

his amazing new

collection, Garçon

78

52

ON THE COVER

Blonderful by Revlon

WELCOME TO THE CULT

Professional

We look at the independent brands

tempting a generation of consumers

86

RUNWAY

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

SCENE

Goldwell Color

Zoom UK Final

and the very first

Creative HEAD

Education event,

Artworld

AUTUMN

W I N T E R

2017

CREATIVEHEADMAG.COM

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

THERE’S STILL

TIME FOR YOUR

VERY OWN

BIG HAIR DO!

100 SALONS. ONE BIG NIGHT. It’s your

last chance to sign up to Creative HEAD’s

Big Hair Do! Taking place on Wednesday

27 September, the biggest hairdressing party

will see 100 salons throw open their doors for

a unique ‘experience’ evening filled with fun,

education, product testing, hair DIYs and

stylist expertise.

“There’s a lot of love for the Big Hair

Do around the country, with savvy salons

coming back time after time and using it as

a key business building event,” said Joanna

Andersen, special projects director at Alfol

Publishing. “It creates a huge buzz on social

media and with everyone who takes part.”

Brought to you by Creative HEAD, in

association with its sister consumer site,

Layered, and sponsored by KMS and Hot

Tools, Big Hair Do is all about getting people

excited about your salons, your team and the

services you offer.

“Big Hair Do was a big success for our

team and our clients last year and we can’t

wait to do it again this year,” said salon

owner Lisa Hauck. “Spending quality time

with clients was a lot of fun and clients liked

that they had more time to talk to their

hairdressers to ask all the questions they had

on their mind, but would often forget when

they came to get their hair done.”

It’s just £75 to take part and you’ll receive

a Big Hair Do pack, containing a guide, two

posters, 10 team badges and 50

goodie bags. Sign up now to

make sure you don’t miss

out on what promises to be

a fantastic night for your

salon and your clients. Visit

creativeheadmag.com/store

BROUGHT TO YOU BY LAYEREDONLINE.COM

Style Collective

hits Liverpool

ANDREA DALEY AND THE BARBARA DALEY team styled up a storm at

The British Style Collective, a new event organised by The Clothes Show that

celebrates the diversity and originality of British fashion. Assisted by a squad

from Harrison Hair Studio and using L’Oréal Professionnel, Andrea created

a slick low ponytail with an exaggerated binding of silver wire coil. The event

took place over a hectic three days at St. Georges Hall in Liverpool, British

designers included Philip Armstrong, Sorapol and Edeline Lee, with Lisbon

based designer David Ferreira also showcased. Talks included Henry Holland

and Gary James McQueen, brother of Alexander.

Andrea Daley

Hair superbrand ghd has long waged war

against breast cancer by partnering with Breast

Cancer Now to launch its limited edition pink

blush collection. In the past 13 years more than

£10 million has been raised by ghd, so

now is the perfect time to stock

up on these beautiful blushcoloured

products as clients

once again look to show that

their hair cares.

20


New

Go Full

FAT

Find your stockist At:Fudgeprofessional.com Fudgehair

THE FULL FAT

ALTERNATIVE

TO SKINNY HAIR


#CHedit

£35.24

This is the average cost of a cut and blow-dry at a hairdressing salon in the UK,

according to Direct Line for Business. London is the most expensive at £42.46,

while Glasgow is the cheapest at £26.88. Further research by the insurance company

revealed that 53 per cent of Brits claim to be faithful to their hairdresser, spending

more than eight years going to the same stylist.

Voodou wins Redken award

MEGAN NICCOLLS FROM Voodou in Liverpool has been named winner of Color Inspiration

of the Year at the all new Redken City Awards, following a vote on Instagram. Out of hundreds

of entries created using Redken’s City Beats colour line, nine UK hairstylists were shortlisted

by a panel that included Amanda Nottage, editor of Creative HEAD, and Redken artists

AJ Blackadder and Adam Browne, before Megan was selected by the public. Megan wins an

all-expenses paid trip to the iconic Redken 5th Avenue Exchange in New York.

EXCLUSIVE!

GUIDO PALAU AND JOSH WOOD

TO HEADLINE THE COTERIE

Redken City Awards finalists

MY month

AHEAD

What September

has in store for...

STEPH PECKMORE

BAD APPLE

We have our hands

full with exciting new

business ventures

this month, including

launching a salon in

Topshop Birmingham.

This is the icing on the cake

as we celebrate our 10th

birthday this year. Topshop

is a massive opportunity so

we’re looking to bring that 18

to 25 demographic back in

to the salon and away from

bathroom box dye.

TOM SMITH

BILLI CURRIE

We turned 10 this year

so we will be celebrating

in style! I also have a

trip to Barcelona with

@OlaplexUK and the

HOB Salons team

where I will be teaching how

to use Olaplex at an advanced

level. It’s also the launch of

@EvoHair Fabuloso Pro Black

and I can’t wait to work with

Trevor Sorbie Salons for the

Big Hair Do, which you can

follow at @tomsmithhd.

NOT ONE BUT TWO world-famous hair masterminds are headlining The Coterie

in October in an exclusive collaboration between Creative HEAD and Redken.

Guido Palau and Josh Wood will come under The Coterie microscope in London

on Monday 9 October. The former is a session superstar, working on shows such as

Versace, Marc Jacobs and Alexander Wang, while the latter is a beauty editor favourite

and travels around the world colouring the hair of the rich and famous.

In conversation with Nicola Moulton – Vogue’s former beauty and

lifestyle director and now the creative director at SEEN Group – we

guarantee this is going to be an awe-inspiring evening.

You must be a Coterie member to attend this event – but fret

not, you can buy membership online right now – head to

creativeheadmag.com/thecoterie to sign up.

22


www.milkshakehaircare.co.uk

only available at professional hair salons.

NATURAL BEAUTY

Only milk_shake ® combines milk and yogurt

proteins with rich vitamins from fruits and nature

for beautiful, healthy hair. The patented vitamin

complex Integrity 41* protects hair color from fading

and special conditioning agents soothe and condition

the scalp and hair for a perfect result.

Integrity 41* –– Helianthus annuus, sunflower seeds hydro-glycolic extract.

Discover beautiful hair with milk_shake ®

the natural way to treat your hair.

Follow us on

INSTAGRAM

milkshakehairuk

Find us on

FACEBOOK

Milk Shake Hair UK

For more info on milk_shake ®

please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk


Your Hair, Your Heat, Your Style.

To become a stockist call 0845 200 3563


9 out of 10 people who switched

to Cloud Nine preferred our Irons *

*Taken from a recent independent survey of 500 people.


#Hair

THE BLOW-ST

Low temperature styling for

a healthier blow-dry

3 STEPS TO FABULOUS HAIR

1 2 3

DETANGLING BLOW-DRYING STYLING


ByMe

YLING TOOLS

Do your clients want to have salon styled hair every day?

The Tangle Teezer Blow-Styling Tools make it so easy to blow-dry hair,

your clients can feel confident recreating their salon blow-dry at home!

- Use the Blow-Styling Round Tool for natural volume and shine

- Use the Blow-Styling Smoothing Tool for smoothness and shine

Please email sales@tangleteezer.com or

call 02077 384 458 to find our who your nearest distributor is


On trend with

A/W’s copper

love, TIGI

copyright©olour’s

AGE DENIED

colour has five new

red-based shades

for clients refusing

to let age define

their style.

IN-SALON SERVICE

0844 844 0944

tigiprofessional.com

If your clients love a beautiful blow-dry, Redken’s Glow Dry

collection is perfect. We love the Glow Dry Gloss Scrub!

RRP FROM £14.40

0845 600 0815

redken.co.uk

Weighing in

at only 1.12lbs,

the Neuro Light

dryer from

Paul Mitchell

delivers on power

and speed, and

its tourmaline ions

reduce frizz, too.

RRP £99.95

0845 659 0011

salon-success.co.uk

High Definition’s Brow

Highlighter has light

diffusing properties that

lift and enhance the brow’s

shape, is great for dealing

with any HD Brows

treatment redness and has

a built-in sharpener.

RRP £16.50

0844 801 3245

beautyinhigh

definition.com

Kenra Volume Spray

25 is wind resistant

up to 25mph, and its

hold power keeps

everything in place

for up to 120 hours!

RRP FROM £15.25

0845 659 0011

salon-success.

co.uk/kenra

One of the most consistent hair moans from clients

is frizz; it’s not that we all want poker-straight lengths,

but soft, manageable hair is an essential. Goldwell’s

Kerasilk service answered the need for many (along with

its shampoos and conditioners), and it’s now expanded

its range of goodies to ensure it’s smooth styling ahead

with Kerasilk Style. All seven products contain its highperforming

KeraTransform Technology, which makes

results truly last, while the precious silk protein leaves

hair exceptionally soft to touch. Irresistible!

RRP FROM £16

01323 432100

goldwell.co.uk

Volumising

Souffle from ASP

Kitoko ARTE

is a lightweight

mousse that

boosts body

with flexible

hold. Botanical

extracts add

strength while a

UV filter protects.

RRP £12.70

01794 527111

asphair.com

Perfect for styles that

need to hold tight but

never feel stiff, Control

Flexible Paste from R+Co

is for the

little control

freak inside

all of us.

RRP £22.95

01442 248104

randco.com

To celebrate its 10th birthday,

Hair Rehab London has

unveiled its Luxe Weft

Collection – in a choice of 10

shades including balayage

and rooted looks.

PRICE ON REQUEST

SALONPROFESSIONAL@

HAIRREHABLONDON.COM

hairrehablondon.com

BC Bonacure

from Schwarzkopf

Professional has

launched skincareinspired

Micellar

Cleansing Conditioners,

with three co-washes to

choose from.

RRP £22.50 EACH

0800 526741

schwarzkopfprofessional.co.uk

The Philip Kingsley No Scent

No Colour conditioner is ideal

for sensitive hair and scalps,

and contains the same key

ingredient as the brand’s

iconic Elasticizer.

RRP £22

020 7237 7100

philipkingsley.co.uk

28

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

There’s no doubt about it – blondes hold the power

in your salon. They spend the most time and

money and expect the best in return. Now you can

give them their best blonde ever with Blonderful

by Revlon Professional. Blonderful is the brand’s

first range of lightening products that incorporates

PLEXFORCE Inside in its formulas. Why is

this so good? Because unlike other additives,

this technology is already incorporated into the

products. This means there’s no time-consuming

extra steps, just the knowledge that you’re helping

to make your client’s blonde hair look and feel as

healthy as possible.

LAUNCH OF

THE MONTH

IN-SALON SERVICE

020 7391 7440

revlonprofessional.com

IT’S ALL ABOUT... VOLUME

Let’s go gold top with

the full fat alternative

to skinny hair with new

Xpander Foam from

Fudge Professional – the

bottle promises fullness

and shine!

RRP £12.95

020 7845 6333

fudgeprofessional.com

Pureology’s new Clean

Volume system gives fine,

colour-treated hair exactly

what it needs – light, airy

fullness, flexible movement

and shine, all free from

sulphates and parabens.

RRP FROM £16.50

0800 0854956

pureology.co.uk

CREATIVE HEAD

29


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

{

COLOUR CONSULTATION

THE SERVICE }

A/W17

TRENDS

IN ASSOCIATION WITH

KEEP IT COOL

Shorter days and cooler weather are just around the corner, but don’t worry – L’Oréal Professionnel has spotted two must-have

trends to keep that spring in your client’s step going into the Autumn/Winter season. First up is #TigerEye, worn by Brazilian-born

model and blogger, Gizele Oliveira (pictured above left). The look brings the subtlety of balayage to a darker base with sumptuous

caramel highlights, perfect for adding an abundance of dimension and depth to the hair. L’Oréal Professionnel brand ambassador,

model and Instagram star, Hailey Baldwin (above right), models the second eye-catching look of the season, #RootShadow. Perfect

for the blonde client looking for a subtle transition into autumn, this look creates a beautiful blend between the base colour and the

blonde mid-lengths and ends, allowing the seamless and elegant shift from one season to the next without the harsh regrowth.

{

GET THE LOOK }

#We’reLoving

…this beautiful Bronzed Blonde Smartbond transformation on

@sophiemilner_fs by the #smartsquad at @cobellasalon. Want it?

Recreate it for your clients using the following steps:

STEP 1: Pre-lighten using a balayage backcombing technique with

Blond Studio Multi-Techniques Powder + 30 vol + Smartbond.

STEP 2: Tone lengths & ends using a mix of 25ml of DIA LIGHT 8 +

25ml of DIA LIGHT 9.11.

Go to @lorealpro on Instagram to see more transformations.

Share your own using #lorealprouk #smartbond

30

CREATIVE HEAD


{ SMARTBOND }

CREATIVE HEAD ADVERTORIAL

BECAUSE TODAY’S HAIR colourists

are like make-up artists, you have access

to professional techniques and tools,

cutting-edge formulas and a vast colour

palette, enabling you to offer customised

and bespoke services to satisfy your

clients’ needs and desires.

With the natural look seen as a sign of

a strong personality, coupled with the

craze of #nomakeup (more than 10m

Instagram posts!), hair colour like makeup

is a powerful way for your client to

express her freedom. It can express what

makes her different, her moods and her

personality, with discreet touches of

colour or something more radical.

Each client is unique, with features that

they are proud of (and perhaps a couple

of insecurities too!) so the consultation

is the perfect opportunity to discover

more about them, to study their unique

face, the shape, the bone structure

and the features, allowing you (as the

professional!) to identify the colour

service that will best suit them.

Through a strong consultation, the client

will feel reassured that a personalised

service has been created just for them.

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That’s how much revenue Smartbond, the revolutionary bonding agent, from

L’Oréal Professionnel, has generated for Stuart Holmes Salon in Cheltenham.

Between November and July, the team sold an average of 74 applications a week!

Just think of the revenue potential of having Smartbond in your salon. Sara

Holmes, director of the salon, shares her top tips on how to sell Smartbond.

1. Let your team use it – “once we tried it ourselves, we were sold!”

2. Giving staff commission on every service they sell is a simple and effective

way of incentivising them to encourage clients to try Smartbond.

3. Explaining to clients Smartbond benefits: ‘it works on the internal structure of

your hair by restoring its condition’ is the best way to reassure reluctant clients.

WANT TO PUSH

the boundaries

with colour?

Chris Williams, international colour director

at Rush Hair, is known for his bold, innovative

colour work. In his 20:20 Colour course for L’Oréal

Professionnel, Chris demonstrates the key rules

and principles of colouring shape to create room

for unlimited freedom and creativity in your

colour work, as well as how to master creative

mixing and formulation.

Book your place now for his 20:20 Colour

course in Leeds on Monday 27 November.

Head to lorealprofessionnel.co.uk or call the

L’Oréal Professionnel London Academy on

0800 028 3448

CREATIVE HEAD

31


#CHedit

RISING STAR

WHY DID YOU WANT TO BE A HAIRDRESSER?

I was fascinated by hair from an early age.

I always loved to play with hair as a child

and I tried to copy styles I’d seen in movies

and magazines. There was always a long

line of girls in school queuing for their hair

to be done by me... it was never in doubt

I would do anything else!

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

Winning the Creative Stylist Award at

the Andrew Collinge Awards this year.

Part of the prize was a hair shoot

[pictured] – I enjoyed the whole

concept, from planning my ideas to

creating moodboards and bringing

the looks to life.

NICOLA CUNNINGHAM

AGE: 25

SALON: ANDREW COLLINGE HAIRDRESSING

WHERE DO YOU SEE YOURSELF IN 10 YEARS?

I enjoy working in the salon and see myself continuing this,

but I also have a passion for session work that I hope I get

the opportunity to pursue. I’d love to work backstage at

London Fashion Week and gain experience.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?

I would love to do a shoot for a big fashion magazine like

Vogue or Harper’s Bazaar and work with top designers to

create looks for them. What I love about hairdressing is that

it’s very versatile and I can’t wait to see where it leads me.

HAIR Nicola Cunningham at Andrew Collinge. MAKE-UP Liz Collinge. STYLING Jiv D. PHOTOGRAPHY Alex Barron-Hough at Bed Head Studio.

32 CREATIVE HEAD


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Inside

story

RADIO LONDON HAIR SALON

AND GALLERY KINGS CROSS

Building on the success of salons in Broadway Market and Redchurch Street

(and the buzzing blow-dry bar in Fenwicks), Radio London Hair Salon and Gallery

has unveiled an incredible 2,600 sq ft space in the deeply hip and regenerated

Kings Cross. Taking up a chunk of the ArtHouse building, it’s a 15-chair salon that

will serve as a fl agship for product partner, Redken. It will also include the fi rst

Radio beauty offering, including a treatment room and retail area from cult natural

fragrance and skincare brand, Haeckels Made of Margate, and nails and lashes

by Copenhagen’s LASHESBYLBN. Designed by Universal Studios, the salon is

a large, open space with a polished concrete fl oor, exposed duct work and pure

white walls. A large oak cutting table sits at the heart of the salon space, which

also features Takara Belmont Dent chairs and encaustic tiles from Bert and May in

the colour and backwash areas – the overall vibe is welcoming yet elegant. Doubling

as a gallery space, the salon is committed to supporting all forms of art from both new,

up-and coming and established artists, exhibiting work on a four-month rotation.

34


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35


FROM INSIDE

THE SALON

DARREN FOWLER

FOWLER35

We have definitely

changed the way

we do business

since the wage changes.

We’ve always paid above

NMW and haven’t been

affected, but we’re looking

ahead to April when it may

change again, and are doing

three things to ensure we

remain profitable. We’ve

employed three part-time

assistants to get us through

our busiest times. We’ve

never done this before – our

philosophy has been to only

use people we have trained

in the salon. This gives us

more flexibility. We invest

in training them and we’ve

found it to be much better,

and more economical.

We’ve scheduled a 10 per

cent price increase for

October to help us cope

with any future wage hikes,

but at the same time we’re

adding value to our client

experience. We’ve almost

doubled our team training

per month, and increased

our front of house team

so we're able to not only

deliver five-star service,

but also run our booking

systems efficiently.

THE

BUSINESS

EDIT

CAN SALONS SURVIVE

MORE WAGE RISES?

UK SALON OWNERS are under financial

pressure from red tape – increases in the

National Minimum Wage (NMW), the

introduction of the National Living Wage

(NLW) and compulsory pensions mean bosses

need to ensure the income to cover it all. And

according to a recent NHF survey (see page

40), many are feeling the pinch.

The NHF discovered a five per cent increase

in members who said sales were now going

down. The number of members still positive,

and still seeing sales rising, was also declining,

down by nine per cent. Most had taken the

hit and absorbed the extra cost or raised

prices – but felt this was getting increasingly

hard to do.

Other reactions include reducing the hours

staff work, recruiting fewer people, cutting

back investment, reducing training and

slashing bonuses or commissions. “If the

big rises [in the NMW and NLW] currently

projected are too fast and too frequent, many

salons will struggle to continue providing

employment in the current climate,” warns

Hilary Hall, chief executive of the NHF.

Dawn Lawrence, managing director at Q

Hair and Beauty, embraced the change as a

positive, and says that she employs harderworking

young people as they are aware of the

difficulty for employers to pay the increasing

rates. Because they’re able to afford holidays

and trips possibly out of their reach five years

ago, staff retention has risen due to a feeling

of security. But it has not been smooth sailing,

she admits. “We’re having to become much

more selective when hiring.”

At Headquarters, the NMW increases for

staff under the age of 21 – combined with

the costs of pension contributions – are

putting on pressure. “We’ve decided to absorb

these increases ourselves for now,” says

Headquarters’ Victor and Sandra Pajak. “We’re

aware consumer confidence is a bit shaky. But

we have to be creative about ways we can keep

staff costs from rising excessively, to ensure

that our profit margin doesn’t shrink.”

It’s had a recruitment drive for 16-year-old

apprentices. “The ages of our juniors and

support staff have been mostly 18 to 20 year

olds – and that’s expensive. We aim to keep

a balance of experienced juniors as well as

younger ones – but we do sometimes employ

18 to 20 year olds on four-day contracts now.”

“In a more subtle way, it has made it harder

to stand out as a great employer, as it gets

harder to offer more than other salons,” says

Bravo Hairdressing’s Phil Jackson. “The

continuing burden of wages will lead to fewer

salons employing their teams and more salons

turning to self-employed staff and chair

rentals. This could be disastrous as chair rental

salons generally train fewer new stylists. That

ultimately means we’re relying on the college

system for future talent. And that scares me.”

40

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CREATIVE HEAD


#BusinessEdit

The Numbers Game

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

COLOUR BY NUMBERS

With vivid bright and pastel tones

becoming so popular in hair colour,

many from the reader panel spoke

of 18 to 25 year olds spending a lot

but being ‘one-hit wonders’ or opting

for services such as balayage and

leaving longer between appointments.

“Services for 36 to 50 year olds cost

less, but they are having them more

regularly,” said Emma Simmons from

Salon 54. While many noticed an uptick

in colour additives and backwash

treatments, colour clients were buying

products too, although many said that

it wasn’t always in the salon. “The

clients get the knowledge from us, then

spend elsewhere,” complained Laura

Bull at Code Hair Consultants.

10.1%

WAS THE AVERAGE

RETAIL IN JUNE

TURNOVER

£39.63

WAS THE AVERAGE CLIENT SPEND (EX. VAT)

11.3%

95%

of salons

believe

celebrities are

more infl uential

than the

catwalk

AVERAGE TOTAL CLIENTS

WERE NEW CLIENTS

7.5

WEEKS

is the average

time between

colour

appointments

Clients take our advice and some, even

in front of us, will shop online to get what

we have advised at a cheaper price

EMMA SIMMONS FROM SALON 54

BUSINESS IN JUNE 2017

COMPARED WITH MAY 2017?

declining

28%

growing

33%

steady

39%

89%

of salons said

colour clients

go on to buy

professional

colour care

products

Most important

reason why clients

colour hair:

To cover grey

To follow trends

To enhance

natural colour

BUSINESS IN JUNE 2017

COMPARED WITH JUNE 2016?

steady 6%

declining

22%

growing

74%

To analyse the importance of colour services in your salon, a good quality software tool, such as

Ikosoft’s Merlin, is a must. By putting a salon’s till data registered over time together, the Merlin

software can make the following analysis for a medium-sized salon: highlight services for female

customers amount to 30 visits on average a month, whereas colour services represent about 100 visits

a month. Both services are showing a decline compared to 2016. However, highlight services for male

customers show an increase this year. By reviewing the salon’s results over time, you can see how

important services, such as colour, are in maintaining the financial health of the

salon. You can also target a specific group of clients: create a client filter to select

all women who had a colour service more than six months ago and haven’t

returned, then send them an offer to attract them back. Put your software and

its marketing tools in action – and you’ll reap the benefits!

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

CREATIVE HEAD

37


#BusinessEdit

LIFE

LESSONS

BRUCE

MASEFIELD

BRUCE MASEFIELD HAIR

Allow yourself to embrace

change and evolve with it.

If you don’t, you’ll always

rue the past and fear the

future. Always learning

will make change exciting

and easy to access.

Nurture people’s talents.

Learn from them and

celebrate their success.

Never look to hide a talent,

always ask them to show

you what you don’t know.

Sharing your knowledge

helps develop and

support the many hungry

hairdressers I meet. It

maintains and develops

standards within our

industry. It excites me

that I can help others

in the same way my

mentors helped me.

Giving your team, family

and friends support will

enable a situation to be

resolved in a quick and

positive way. At work,

understand there are many

factors that come into play

for a happy, motivated

team. I try to be a guiding

force and not judgmental,

in difficult situations.

IN MY ROLE at 3•6•5 I get the opportunity

to visit salons all over the country, but sadly I

come across very few that stand out from their

competition. Most salons are offering the same

services, in the same way as they were last

year, and probably the year before. Why should

a client choose them and how are they going to

attract the best stylists and team in town?

I often refer to hairdressing ‘temples’. Bright

shiny salons with shiny floors, sparkly mirrors,

expensive chairs and equipment but no soul.

The owner has spent a fortune on the fixtures

and fittings but then forgets to invest money

and emotion on the most important asset they

have: their team. Their salon has no culture.

So, what exactly does that mean?

What culture means in terms of a salon is

that the team works together towards common

goals, embracing and valuing all of the team

and the clients.

At 3•6•5 our members have a set of values

called Guidelines to Greatness, but it is easy

for any team to create their own by sitting

down and discussing and listing the key points

of behaviour and values they all agree with.

That then becomes their own team agreement,

and this forms the basis for the culture in the

salon. There is, however, one key ingredient

that many salon owners overlook: themselves.

The true culture of any salon absolutely

IT STARTS WITH

A CULTURE…

WANT TO STAND OUT? KEN WEST

ADVISES YOU TO THINK DIFFERENTLY

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

starts with the leader. When I think of salons

I have visited where the culture is apparent

as soon as you walk in the door, it comes

from the top. A few examples that I can think

off that I have encountered include Sophia

Hilton at Not Another Salon. Her enthusiasm

for embracing diversity in her team and her

passion for creating something unique, has

enabled her and her team to build an amazing

business with a fabulous reputation.

When I visited the Michael Van Clarke salon,

I was blown away by the attention to detail

and quality in everything they did. From the

shaven cucumber in the beautiful flask of iced

water in reception, to the personal appearance

of every single team member, this passion for

quality comes from Michael.

Amanda Dicker’s passion for clear

communication and the consultation has

created a unique environment at The Chapel,

where services are charged by time. If I was

still cutting hair then these are the type of

salons that I would fight to work in.

Examples like this show how, if you create

a business that has a clear culture which is

unique, then you create an environment where

price becomes secondary to the experience.

What they also provide is an opportunity for

team members to grow, and evolve, and create

a career that is truly aspirational.

PLEASE GIVE KEN FEEDBACK

Email him directly on KenW@365Hair.com

38 CREATIVE HEAD


JENNY HOLMES

VIVISCAL

PROFESSIONAL

HOW EXACTLY DO

VIVISCAL PROFESSIONAL

SUPPLEMENTS WORK?

There are times when

nutritional intake is affected

by ill health, lifestyle,

stress, hormonal changes,

pregnancy and yo-yo

dieting. This is when hair is

adversely affected in terms

of texture, condition and

density. Viviscal Professional

supplements are formulated

with AminoMar C Marine

Complex, which is exclusive

to us, and nourish hair from

within during the growing

phase of the hair cycle.

WHAT ARE THE BENEFITS TO

SALONS STOCKING THEM?

There’s a real buzz about

supplements for health at

the moment, so stocking

these gives a salon so much

kudos. Also making only

modest demands on salon

space, Viviscal Professional

commands a premium price.

HOW CAN SALONS BEST

SHOW THEM OFF TO CLIENTS

WHEN THE RESULTS TAKE

MONTHS TO SEE?

This is easily addressed with

case studies, the results of

clinical trials and stylists’

personal experiences.

With Viviscal Professional,

patience really pays off!

Q

A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

DARREN AMBROSE, D&J AMBROSE

How do you feel in the weeks leading up to your biggest shoots, and how do you cope with

any emotion that may come from the prep?

@kimmyrance

In the weeks leading up I feel focused and excited to get in the studio and just zone in and have

fun! I try and stay chilled as it’s a big investment and I have to feel on it so creating something as

an image has to be the best thing; very satisfying!

What was the moment which took you from being a good hairdresser on to an international

platform with global recognition?

@Jo_Timperley

The million dollar question; all we have done is, like others, keep very focused on our brand,

paid attention to detail, kept an amalgamation of trade and session work stretching into all areas,

so maybe this is what helped for me.

You are very successful – if you hadn’t gone in to hairdressing, what would your second

career choice have been?

The persistent @Jo_Timperley

Graphic designer or designer of some sort probably, and I’d have gone to London College of

Fashion or Central Saint Martins.

Describe your hairdressing career in three words…

@ArconicBrush

Loads of fun!

Next issue: Electric Hairdressing’s Mark Woolley. Tweet us @creativeheadmag

#BusinessEdit

Insider Insight

Supported

by

300%

their

This is the uplift in bookings you could see if you list more than 10 services at your salon.

Listing your services with clear descriptions means clients are more confident about booking

with you. If your customers are booking online, make sure they can see which staff member

they’re booking with, so they can book their favourite stylist too. top tip Ask clients about

booking experience when they visit – feedback is the best way to improve!

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

CREATIVE HEAD

39


#BusinessEdit

HAIR ROLES ‘MOSAIC’

ROLES WITHIN hairdressing are ever more

skilled, making career paths and opportunities

within the industry more of a “mosaic”, the

qualifi cations organisation VTCT and The Hair

and Barber Council has suggested in a report,

Skills Foresight 2017. The two bodies argued this

showed a case for mandatory registration.

H&Y get new job

MULTI AWARD-WINNING hairdressing

duo, Gary Hooker and Michael Young,

are the first joint ambassadors for the

NHF. Hooker & Young will use their new

role to inspire and motivate others within

the industry to build more profitable

businesses. The move is part of a range

of activities by the NHF to mark its 75th

anniversary this year, including its first

NHF Business Awards, in November.

NEW WORKER DEFINITIONS

A NEW CATEGORY of worker – a ‘dependent

contractor’ – should be created to respond to

growing rates of self-employment and the socalled

“gig economy”, according to the Review of

Modern Working Practices. While hair is not part

of the gig economy, the fact that self-employment

is so commonplace means the report could have

signifi cant implications for the industry.

APPRENTICE PAY WOES

HAIRDRESSING IS BY FAR the worst industry for failing to pay apprentices

their correct minimum wage, with 46 per cent of Level 2 and Level 3

apprentices not being paid what they should. This was revealed after the

government published its delayed 2016 Apprenticeship Pay Survey. The

industry also pays the lowest rates for apprentices compared with all other

sectors, with an average rate of £3.47 per hour, just 7p above the legal

minimum at the time of the survey. It’s also the sector least likely to provide

apprentices with a contract, with 20 per cent having no contract. The report

revealed that hairdressing had the highest proportion of young workers, with

almost half of apprentices aged 16 to 18, and one of the sectors most likely to

employ apprentices. Apprentices were least likely to be paid correctly in the

second year of their programme – in all industries, not just hairdressing –

with National Minimum Wage rates changing at age 19. Agnes Leonard, NHF

president, said: “For more than four out of 10 apprentices to be paid below

their rightful wage is a disgrace. If we want to attract talented young people

into our industry we have to change this image of hairdressing as a low-pay

industry and the sector most likely to fail its workers by not paying them the

legal minimum and not providing them with a legal contract of employment.”

Wage rises impact salons

NHF MEMBERS ARE finding conditions tough on the high street, with many

struggling to pay the current rates of National Minimum Wage (NMW) and

National Living Wage (NLW). The NHF carried out a survey of 271 members

to find out how they were coping with the NMW and NLW and found a five

per cent increase in members who said sales were dropping. The number of

members still positive and still seeing sales rising was also declining, down nine

per cent. More than three-quarters said the introduction of the NLW for

over-25s in April last year had increased their wage bill. Most had simply

absorbed the extra cost, while the next most common response

has been to raise prices – but salons felt this was getting

increasingly hard to do as consumer confidence

slipped. Other reactions include reducing the hours

staff work, recruiting fewer people, cutting back

investment, reducing training and slashing bonuses

or commissions. The NHF is urging the government

to show restraint in any increases in the NMW and

NLW next April.

Buy tickets now

for the NHF’s 75th

anniversary Business

Awards on 19 November

at the VOX Conference

Centre, Birmingham.

Visit nhf.info/

nhfbusinessawards

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

40

CREATIVE HEAD


Why you should

join the

NHF today

HELPING YOUR BUSINESS BE MORE

SUCCESSFUL

We ensure our members save time and money through

the benefits we offer:

• Peace of mind with 24/7 employment law advice

• Support on tax, VAT and payroll queries

• Protect your team with health & safety advice

• Cut through red tape with our NHF pension

• Stay legal with NHF employment contracts

• Keep up to date on legislation changes

GET YOUR VOICE HEARD

• Fighting for you on key industry issues

SAVE YOUR TIME AND MONEY

• Grow with our experienced business support

• Safeguard your business with NHF discounts on

insurance, music licences and many more

To find out why it pays to join the NHF

Call us on: 01234 831965 or

email us: enquiries@nhf.info

www.nhf.info/benefits

Quote CHS25 to receive £25 off your new membership*

*before 31 October 2017


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42 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CREATIVE HEAD 43


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44 CREATIVE HEAD


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CREATIVE HEAD 45


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CREATIVE HEAD ADVERTORIAL

WITH WELLA PROFESSIONALS WELLAPLEX YOU CAN SAY YES TO

BOLD COLOUR TRANSFORMATIONS AND NO TO COMPROMISE

NOBODY LIKES TO SAY NO – especially to a client.

Colourists know this better than anyone. They’re constantly

shown enticing images on Instagram of brights and pastels

by expectant clients, but it’s not always possible to give them

what they want.

You need to be able to tell them what’s possible and what’s

completely unrealistic. For example, darker haired clients

looking to go lighter used to be a big no-no, especially if they

wanted to keep their hair in good condition. But with Wella

Professionals WELLAPLEX, an exclusive strengthening

treatment that helps to reconstruct inner hair bonds for

stronger hair,* you can now say a big yes to clients looking to

release their inner blonde – even white blonde!

The WELLAPLEX collection consists of three new products:

No.1 Bond Maker, which helps to create bonds within the hair

during lightening or colour services; No.2 Bond Stabilizer,

which further strengthens the bonds, rebalances pH and

strengthens structure after chemical treatment; and No.3 Hair

Stabilizer, for use at home, which helps to keep hair strong,

smooth and soft until the next WELLAPLEX treatment.

It works in perfect synergy with Wella Professionals colour

products and targets the inner hair structure, where aminoacid

bonds have been broken by chemical, mechanical or

environmental stresses. This means that colourists will be

able to carry out bold colour transformations knowing hair

will be healthier, flexible and more manageable.

WHAT MAKES WELLAPLEX

DIFFERENT?

WELLAPLEX No.1 Bond Maker matches the optimal

high pH of lightening and oxidative colour products,

which opens the cuticles to enable optimal lift and

penetration of dye molecules and

WELLAPLEX No.2 Bond Stabilizer

Show us your

bold transformations!

Follow @WellaHairUK on

Instagram and @WellaUK

on Facebook and upload your

pics on social media using the

hashtags #YEStoBLONDE

#YEStoCOLOR

#YEStoWELLAPLEX

rebalances the pH factor after a

chemical service. WELLAPLEX

strengthens hair from start to

finish, meaning more of your

clients can now say yes to colour.

*Versus without WELLAPLEX

Say yes to colour with WELLAPLEX from Wella Professionals. To find out more, call 01202 595700 or visit wella.com

CREATIVE HEAD 51


Hair by the R+Co Collective,

photography by Howard McLaren

WELCOME T0

THE CULT

IT’S TOUGH OUT THERE ON THE HIGH STREET.

If you want your business to blossom, then you need to understand the

modern consumer… and what they want from the brands they purchase

Hair by Hairstory

52 CREATIVE HEAD


#Independents

FIVE HOT

RETAIL TRENDS

*Local Data Company **TotallyMoney.com

TAKE A STROLL along your local high street

and while you may spot closing retailers and

empty units, you’ll still see beauty names

peppering the road (along with vape shops,

the most common new start-up in 2016*).

Hair salons, barbershops, nail parlours…

they’re offering a service that cannot be

conducted online. But it means salons are

competing against each other at a time when

footfall is decreasing. The latest ONS retail

sales figures show that the volume of online

spending increased year-on-year by 15.9

per cent, putting retailers under pressure to

revamp the shopping experience.

Looking at larger retailers for ideas,

you’ll see names such as Selfridges offering

elements such as rotating, limited-edition

collaborations; a carefully curated product

edit with a mix of price points; visually

enticing merchandise that’s easy and

attractive to browse.

So, how to grab that attention and

encourage not only interaction but loyalty?

Colette in Paris has succeeded by fuzzing the

line between retail and art, inviting visitors to

browse as if in a gallery. You can just as easily

purchase something unique and affordable

for a few euros as you can splash out on a

designer item in the thousands. Perhaps it’s

about curating a selection of items that can

tell a story, that mean something. Colette will

soon be shutting its doors, but not due

to dwindling sales – its retiring founder

doesn’t want her beloved store to fall into

corporate hands.

And this is where the niche brands enter.

Often with integrity, artistry and authenticity

at the centre of their origin story, an

independent brand can deliver a point of

difference, a tale to tell that customer in the

chair, and perhaps even a product that can’t

be found on every beauty etailer. Research

by online market OnBuy.com has revealed

that an astonishing 78 per cent of women

say they “rarely find anything new or

exciting” when shopping at retail stores.

But they are clearly searching for it, and

with the average woman now spending

£571 per year on haircare products,** this

presents forward-thinking salons with

an opportunity, if they approach retail

differently. Organic beauty sales are up 13

per cent, according to the Soil Association,

with a desire for sustainability blooming.

And in a key study by PR agency,

Cohn & Wolfe, a large ‘authenticity gap’

between brands and consumers has been

identified – 75 per cent of nearly 12,000

consumers surveyed across 14 markets

indicated that brands and companies have

a credibility problem. Consumer cynicism

is highest in Western Europe, with only

seven per cent of those surveyed in the UK

describing brands as “open and honest”.

The study spotlights what it calls the

Authenticity Opportunity: nearly nine out

of 10 consumers are willing to take action

to reward a brand for its authenticity,

including 52 per cent who would

recommend the brand to others and 49

per cent who would pledge loyalty. There’s

also the understanding of authenticity

as a personal experience. In defining

authenticity, consumers prioritise “high

quality” (66 per cent) and “delivering on

promises” (70 per cent), although more lofty

measures like “social responsibility” (57 per

cent) and “environmental responsibility”

(55 per cent) still rank highly.

Across the beauty industry, niche

brands are being snapped up at a rate

of knots by conglomerates desperate for

that authenticity stamp, especially among

a millennial consumer base. But such

consumers want to see something built with

passion and a mission to engage and buy.

1

Retailers who promote quality,

transparency and sustainability

will flourish. Consumers are

becoming more interested in

where their money’s going

rather than simply what it’s

buying, which means it’s not

enough to sell high-quality

products with no backstory.

2

3

Shops providing unique

in-store experiences will

thrive. The only way to justify a

customer making the trip to the

store rather than going online is

to give them an experience they

can’t get elsewhere.

Personalisation will rule.

According to an Accenture

Interactive study, 56 per cent of

consumers are more likely to

shop at a retailer that recognises

them by name. Target users

(through elements such as

purchase histories) with content

tailored to their preferences.

4

That’s ‘retailtainment’!

This is the fusion of retail and

entertainment – providing

customers with fun experiences

that elevate shopping. This

assumes people are more likely

to engage with retailers who

incorporate lifestyle elements

into their stores, such as

boutique coffee shops.

5

Specialty shops will be more

productive than department

stores. They tend to stock

carefully curated selections

and are considered more

appealing to millennials, today’s

most sought-after shoppers.

They provide better in-store

experiences, with knowledgeable

staff, better prices and a

personalised service.

Source: Vendhq.com 2017 retail industry forecast

CREATIVE HEAD

53


THE

HAIR

The hair industry is changing; the digital world

is redefining how consumers buy products and

even washing hair has evolved

REVOLUTION

Hairstory is dedicated to helping salons not just

survive but thrive in this new world...

STARTS

HERE

54


CREATIVE HEAD ADVERTORIAL

“I BELIEVE THE SALON as we know it is going

to be extinct in 10 years,” Eli Halliwell, co-creator

of Hairstory, tells us early one morning. “The

industry is undergoing unprecedented change

and it’s happening faster than people realise.”

Eli is not one of those people. Instead, he quit

his job and created Hairstory.

“I used to be general manager at a well-known

hair brand, and after a bit of a hiatus I came

back and found the hair industry in upheaval.

The world had changed, but the hair companies

hadn’t. I had an idea to create a new kind of hair

company that would help hairdressers adapt to a

world where the old rules don’t apply.”

Hairstory is the result. “We built Hairstory

to enable hairdressers to participate in the

ecommerce revolution,” explains Eli. “The model

is simple: hairdressers introduce their clients to

our products and every time their clients buy –

whether in salon or online – they make money.”

Massive technology disruption is what Eli

believes has changed the hair industry as we

know it and Hairstory is his way of enabling

salons to take back control.

“When I left the hair industry in 2006, salons

still needed expensive POS software packages to

manage their business, street frontage drove new

client acquisition and professional retail still only

sold through salons. That’s all changed,” says Eli.

“On top of that, I know running a salon has

never been that profitable to begin with. If there

was any salon profit, it came from retail sales,

which are now under at least as much pressure as

service revenues. Every professional retail line is

for sale on Amazon for Prime (free) delivery.”

Eli also notes that while retail sales through

salons are down, overall prestige haircare sales

are up, but that this is because figures take into

account sales to consumers through retail and

online, not salon sales. “Salon retail sales are

negative,” says Eli. “Consumers are buying the

first bottle in-salon based on their hairdresser’s

recommendation, but replenishing online.”

This is why Eli is keen to point out that

Hairstory doesn’t sell on Amazon or other

websites or at retail, because “if we did we

couldn’t guarantee the hairdresser would get paid

every time their clients buy our products”.

Under the Hairstory model, hairdressers

make 25 per cent of every purchase by their

clients. While this isn’t the same 50 per cent

margins as traditional salon brands, the key

is they make that 25 per cent every time.

“Would you rather have 50 per cent once and

then the online retail companies get all the

profits thereafter, or would you prefer to get

25 per cent on multiple purchases far into the

future,” asks Eli. “And you don’t have to invest

in inventory when the sales happen online.”

It also helps that Hairstory’s core product,

New Wash, is fast becoming an icon. “New

Wash is unique, so our repeat purchase rates

are higher than any other beauty product

I’ve ever seen,” enthuses Eli. “Strong repeat

purchase rates make our business model more

profitable for hairdressers and salon owners.”

While Eli hopes his prediction about salons

won’t come to pass, he knows that salon

retail is not going to remain the way it was.

“To survive, the best salons need to evolve

and adopt new business models like what

we offer at Hairstory.

“I want to start a dialogue about the forces

impacting the hair industry. Most people are

unaware this change is even happening. You

can agree or disagree, but let’s start talking.”

THE PRODUCT

REVOLUTION

HAIRSTORY’S three-strong range

aims to bring hair back to its natural,

child-like state. It works on all hair

types and all the styling products are

designed to work with New Wash. New

Wash is an entirely new idea. It washes,

conditions, detangles and repairs all

in one go. Fatty alcohols that naturally

occur in plants such as jojoba, aloe,

peppermint and sunflower act as gentle

cleansing agents without stripping

away the natural protective layer on

the scalp and hair. Simply put, it’s a

new way of washing hair.

Rewrite your hair story today. To find out more, visit hairstory.com/carryus

55


#Independents

Hairstory

CAN’T

FAKE IT

TO MAKE IT

Think big but stock small

to help your salon stand

out in the age of online

retail dominance

“WITH THE EMERGENCE of social media

and the availability of information, we now

have the smartest consumers of all time,”

says Howard McLaren, co-founder and

creative director at cult luxury hair brand

R+Co, “and by consumers, I mean the clients

in your chair as well as hairdressers in your

salon.” How right he is.

The pressure is on for salons to deliver a

different customer and retail experience to

clients to gain their cash and their loyalty.

As a result, many are looking at burgeoning,

more independent brands to sit alongside

their bigger product partners to shake

things up… with some even deciding to go

fully independent in what they offer. These

brands have stories, missions and ideals

that can chime in with what your consumer

holds important. R+Co’s Howard argues

that many are searching for clean formulas

with outstanding performance, and that is

certainly a theme across those niche hair

brands whose businesses are blooming.

Clean ingredients, sustainable packaging

and recipes... increasingly these elements

matter, and delivering brands with authentic

messages can strengthen the relationship you

enjoy with your consumer base.

For Perry Patraszewski, director at salon

JENNIFER LINTON AND

JAYE MACDONALD,

LINTON & MAC, ABERDEEN

“WE’VE BUILT our brand in an organic way; social media has been

instrumental, and our Insta-worthy interior and product offerings

have played a huge part in this. We’ve made a conscious effort to

align ourselves with brands that help us stand out from the rest.

Having autonomy and exclusivity in our region with brands such

as Windle & Moodie and Oway has helped position us into the

top five per cent of Aberdeen salons since we opened in 2015, and

means we can offer our clients brands with a point of difference

and something they can’t purchase locally. Our retail area has a

decidedly Beauty Mart approach and we stock high-performing

niche brands that have the benefit of looking great too.”

group Blue Tit, sustainability is in the DNA of the company.

“Aligning ourselves with a principled, organic product

manufacturer was key to us from the start,” he explains. He

partnered with Italian eco brand Davines, and not only does

it match up with its eco credentials, but the packaging has

absolutely played its role too. “Davines has provided a pretty

and powerful backdrop to our interiors – products are ethical,

offering both style and substance and providing solutions to

all of our clients’ hair needs.”

Indeed, the Davines More Inside range sees each individual

product gift-wrapped for extra retail excitement, and some

salons take up the hair brand’s advice and recycle the Davines

packaging as plant pots (a lovely bit of brand theatre, too). It

all cements the brand as one that’s authentic, sustainable and

practical… an enticing and attractive retail mix.

Some may be concerned about performance when formulas

are clean or contain natural ingredients – the presumption

being that they’ve had to forgo high performance to satisfy

their conscience. That’s no longer the case with modern-day

formulas. “I was invited to become a milk_shake educator

and after three days of technical training, I was blown away

by the colours, the pigments and more so with the wet lines.

I came home and changed my salon over that day,” says Kelly

Tiggin, who has a salon in Knaresborough. At the time, she

was carrying £5,000 of stock from other brands. “The cost was

insignificant as I was using several suppliers to get the best

products, not a single supplier carried everything I needed.

I now only stock milk_shake and have never looked back.”

For Oway, it’s about offering products rich in organic,

56 CREATIVE HEAD


The Culture of Hairdressing

FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE.

REBEL BEAUTY BRANDS LTD UK@RANDCO.COM TEL +441442248104

RandCoUK @RandCoUK

*SLS OR SLES


#Independents

bio-dynamic ingredients, housed in packaging

that’s stylish and recyclable. “It needs to look

great and be effective while being ethical at

the same time,” admits Simone Sighinolfi,

commercial director at Oway. “We only buy from

fair trade networks, developing eco-sustainable

products with efficacy at their heart. Our R&D

team always keeps this at the top of the list

when it comes to developing products that are

beautiful – both inside and out,” she says.

It can’t be underplayed just how important the

packaging is to such cult brands – it’s what’s on

the inside AND the outside that counts. They

can grab attention from your salon window or

social media, and will look amazing on your

client’s bathroom shelves and Instagram, a big

influence today when it comes to purchases.

“R+Co is an experience – and the packaging was

designed to kick-start that, one that was equal

to the actual use of the products,” says Alastair

J Gourley, managing director of distributor

Rebel Beauty. The team started with names that

evoke a feeling, a place, a style or an attitude.

The brand’s design director, Amanda Wall,

shot and collected thousands of photos before

choosing the perfect look for each product.

The authenticity of a brand’s links to the craft

of hairdressing can be important, too. Along

with iconic session stylist Garren, and men’s

DAMIAN HIGGINS,

DAMIAN HIGGINS

HAIRDRESSING, LONDON

“IT’S IMPORTANT to stay one step ahead of our clients’

demands and wishes by searching for innovative products that

the clients will be looking for. When searching for detergentfree

shampoo 18 months ago, Hairstory was the only true

contender. We use it on all clients and encourage them to

check out the website. Keeping a skeleton stock on display in

the window and at the styling station and backwash, with no

other products, also communicates our dedication to Hairstory.

Clients are able to order products as and when they need online,

and the salon receives a set percentage of the sale.”

CHERYL BRYSON,

BRYSON & HARE,

KIRKCALDY

“After working in the industry for more than 20 years, I wanted

to introduce a quality range that I believed in. R+Co fitted the

bill perfectly. Not only was the price point perfect, I was also

thrilled that it was a new brand, which coincided with the salon

opening, and it ticked the right boxes – cruelty free, vegan,

gluten free and sulphate and paraben free. I utilise the visuals,

and the products are a real eye-catching feature – my stocked

shelves look amazing. My salon and the brand is all about

character. Being part of a small but growing luxury brand has

its advantages, and there’s help across different elements of

the business including digital media and marketing.”

groomer Thom Priano, Howard McLaren created R+Co and

the Collective, which looks to support salons beyond retail,

particularly with education.

And at a time where stylists are taking the time to

recommend a personal product prescription to a client, only

to witness in horror that client pick up their phone and

purchase online while still in the chair, many salons want

some concrete support in terms of retail strategy. “At milk_

shake, we strongly believe our products should not be sold

online as the hairdresser should always be the one to examine

a client’s hair and recommended the correct products,”

argues Xavier Berrel, general manager at distributor Red Hot

Products. “Many ‘professional’ product companies actively

promote their goods on internet sites, but we don’t think this

is good for the client, good for the hairdresser or good for a

professional haircare brand.”

However, Hairstory offers a new approach to retail, as well

as offering an innovative product in New Wash, because of the

client going online. It’s realistic in its approach that consumers

are going to shop digitally come what may. But Hairstory

co-founder Eli Halliwell is keen to give back control to salons.

“We built Hairstory to enable hairdressers to participate in the

e-commerce revolution,” he explains. It’s a straightforward

model: hairdressers introduce clients to Hairstory products,

then every time their clients buy – whether in salon or online –

the salon makes the same money, 25 per cent of the sale.

Whichever approach you take, one thing is clear – to survive

and thrive you need to find a point of difference, to go beyond

what worked in the past. If you don’t, clients will walk on by…

58 CREATIVE HEAD


it’s up to you...

IF YOU BELIEVE THAT OUR WONDERFUL PLANET DESERVES TO BE SAVED AND RESPECTED

AND YOU CHOOSE TO REDUCE YOUR IMPACT BY MAKING RESPONSIBLE PURCHASES // IF

YOU WANT TO DETOXIFY YOURSELF FROM CHEMICAL AGENTS FULL OF AGGRESSIVE, TOXIC

SUBSTANCES BY CHOOSING PRODUCTS RICH IN ORGANIC, BIODYNAMIC INGREDIENTS // IF

YOU WANT TO BE SEDUCED BY SUBLIME BLENDS OF ESSENTIAL OILS, PHYTO-PROTEINS AND

NOURISHING BUTTERS // IF YOU PREFER GLASS, PRECIOUS, PURE, INFINITELY REUSABLE

AND RECYCLABLE OVER POLLUTING, DISPOSABLE PLASTIC // IF YOU ARE LOOKING FOR

A BRAND WITH A HUMAN FACE THAT PURCHASES OVER FAIR TRADE NETWORKS AND

DEVELOPS ECO-SUSTAINABLE PROJECTS // IF WHAT YOU’RE LOOKING FOR IS QUALITY,

CONSISTENCY, TRANSPARENCY AND ENTHUSIASM, WELCOME TO THE WORLD OF ORGANIC

WAY SUSTAINABLE LUXURY

find out more at oway.co.uk


#Independents

THE INDIE

The state of independence? It looks gorgeous, it’s authentic and gives your

HAIRSTORY

This revolutionary line-up helps hair back to its original state

and keeps it there. Hairstory is not just another hair product

line, it is a new way of defining beauty. Its hero product, New

Wash, replaces shampoos, conditioners and masks, too.

hairstory.com/carryus

R+CO

Formed of a collective of some of the most forward-thinking

stylists, R+Co is a ‘supergroup’ that shares its collective

knowledge and curates every possible product a hairdresser

could need. They’re going rogue – it’s what the R stands for!

01442 248104/randco.com

DAVINES

Founded in Italy in 1983, Davines started life as a familyowned

research lab; it now reaches 75 countries but is guided

by a daring attitude to do what it believes in. This allows the

brand “to develop concepts and products that are original,

authentic, and emotionally connected with people”.

020 331 5449/davines.com

MILK_SHAKE

A professional salon range of products inspired by nature,

milk_shake uses the benefits of milk and fruit to make

hair look amazing and then keep it that way. Its Direct

Colour cocktails create the perfect theatrical talking point

in the salon, too.

01392 365177/milkshakehaircare.co.uk

60 CREATIVE HEAD


LABELS

client – and your salon – something different. Here are a few cult heroes…

WINDLE & MOODIE

One of London’s most adored salons, Windle & Moodie’s

range not only meets Paul and Neil’s exacting standards, but

also gives other salon owners something new, exciting and

different to work with, and talk to clients about.

07717 480 649/windleandmoodie.com

OWAY

This premium Italian brand is all about luxury fused

with sustainability, offering clients a luxe way to detoxify

themselves from chemical agents by choosing products rich

in organic, bio-dynamic ingredients.

01283 586986/oway.co.uk

NEÄL & WØLF

Indulgence is a right not a privilege – that’s Neäl & Wølf’s

raison d’etre. The resulting line-up is an irresistible range

of essentials made with finest formulations and suitable for

every hair type, and with incredible aromas too, created by a

world-famous perfumery.

01282 444900/nealandwolf.com

ORIGINAL & MINERAL

This Australian brand focuses on hair free from stress, and

reducing the chemical overload with formulations that are

both effective and gentle. The products look great and are

packed with incredible ingredients – its Project Sukuroi balm

is enriched with gold oil to reconstruct damaged hair.

07577 637267/originalmineral.com

CREATIVE HEAD

61


For more than 85 years,

Kenra Professional has

been developing and

producing professional

hair care products.

In 2016, it reached UK

shores in an exclusive

partnership with Salon

Success and Salon

Services. We explore

the heritage behind the

award-winning brand

and what it can bring

to your salon

Worth

YOU MIGHT’VE ONLY heard of Kenra

Professional in passing, perhaps in

relation to Instagram hair sensation, Guy

Tang. But as the brand gains traction in

the UK, you need to make sure you know

all about this award-winning brand.

Despite it being relatively new on the

UK hair scene, Kenra Professional has a

strong heritage and has been providing

the US hair industry with performancedriven

products since 1929.

Dedicated to using only the finest

ingredients, Kenra Professional has

three unique lines: Kenra, Kenra

Platinum and Kenra Color.

The Kenra family of brands began in

1929 with a single product. Since then,

the range has expanded greatly with

products and brands that align with the

company’s core beliefs and values, while

the

serving the industry’s needs.

Turn over to find out why you should

partner with Kenra…

WAIT

62 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

63


The

PERFECT

partner

Why should you choose Kenra Professional? Let us count the ways…

• Kenra Professional is a longestablished,

reputable brand with

more than 85 years of dedication to

the professional beauty industry

• It’s purely professional and

committed to hairdressers

1929

Kenra

Professional

is founded in

Indianapolis

with ‘no

tweeze’ wax

1960

Kenra

haircare line

launches

• The brand is always innovating:

its performance-driven products

are designed to meet the most

sought-after stylist needs

1920 1950 1960

• It also provides a wealth of support

and education available on demand

• You’ll work with a brand that’s

gained recognition and awards for

its products

• Kenra Professional is not tested

on animals

• The brand is also known for its

philanthropy, partnering with The

Rapunzel Project and donating more

than $50,000 (£38,800) since 2010

1959

Kenra

Professional

is purchased

by barber and

entrepreneur,

Henry J Meyers

• Kenra Professional is new to the

UK, exclusive to Salon Success in

partnership with Salon Services, so

you’ll enjoy an exclusivity not many

other high street salons will have

64 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

1987

Kenra Volume

Spray 25

launches

2004

Kenra Platinum

launches

2010

Kenra

Professional

acquired by

TSG

2014

Kenra

Professional

acquired by

Henkel

2016

Kenra Volume

25 wins 12th

US Stylist

Choice Award

2017

Kenra Volume

25 wins 13th

US Stylist

Choice Award

1980 1990 2000

2010

1998

Kenra adopts the

now iconic silver

packaging

2007

Kenra

Professional

acquired by

Imperial

Capital

Group

2005

Kenra Volume

Spray 25 wins

first Stylist

Choice Award

2012

Kenra Color

launches

2015

Kenra Color

launches Guy

Tang Metallic

shades

2016

Kenra

Professional

launches

in UK and

Ireland

CREATIVE HEAD

65


The

LINE-UP

From everyday caring and

styling, to when you really

need to push the boat out and

impress, Kenra Professional

has got it covered…

KENRA

Kenra is the Kenra Professional flagship

brand that began in 1960. The care and

styling collection is straightforward

and easy to use, providing solutions for

clients’ everyday hair care needs. To make

product recommendation even easier,

the styling products come with a ‘hold

index’ from 9 to 30. Most well-known

for its hairspray portfolio, including the

multi award-winning Kenra Volume Spray

25, the Kenra collection also features

shampoos, conditioners, mousse, styling

sprays, putty and gel.

66 CREATIVE HEAD


HAIR HERO

CREATIVE HEAD ADVERTORIAL

KENRA VOLUME

SPRAY 25

This spray has won a tonne of

awards and for good reason: it

works! This super-hold hairspray

is wind-resistant, holds for up to

120 hours and resists humidity

for up to 24 hours.

KENRA PLATINUM

For when only the best will do, Kenra

Platinum utilises luxurious ingredients

and innovative technology to enable the

style-savvy to create on-trend looks. Styling

products come with a ‘hold index’ from

0 to 20, making product recommendation

even easier. Products in the Kenra Platinum

collection include reviving and thickening

shampoos and conditioners, blow-dry and

texturising sprays, dry shampoo, oil, a mist

and a gloss.

HAIR HERO

KENRA PLATINUM

BLOW-DRY SPRAY

Not only does this spray reduce blow-drying

time by up to 50 per cent, it protects the

hair from heat damage and breakage.

If that doesn’t make it a hair hero, nothing

will! The lightweight formula also smoothes,

softens, detangles and eliminates frizz.

CREATIVE HEAD

67


COLOUR

you

can

COUNT

on

If you need dependable colour,

it’s got to be Kenra Color

CREATE SIMPLY STUNNING colour

results fearlessly with Kenra Color by Kenra

Professional. The wide-ranging and varied

shades are straightforward and easy to use

but, more importantly, they produce consistent

results that stylists can count on.

THE KENRA COLOR PORTFOLIO

Guy Tang’s Metallic Obsession – a collection

of shades designed for pre-lightened hair.

The range of permanent and demi-permanent

silver, violet and bronze metallics make for

limitless colour combinations.

Permanent Coloring Cremes – a gentle, lowammonia

formulation available in a wide array

of warm and cool tones that deliver vibrant,

long-lasting results and outstanding coverage.

Demi-permanent Coloring Cremes – formulated

without ammonia, they’re an extremely gentle

formulation for improved condition and

manageability with intense shine.

A Permanent Blonding Category – includes

offerings such as the Kenra Color Lightener

Collection, High Lift Series and the extremely

versatile Blonding Creme.

Demi-permanent Rapid Toners – formulated

without ammonia and designed to process and

tone in five minutes or less.

68 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Guy Tang’s

#METALLICOBSESSION

Guy Tang’s Metallic Obsession is the

hottest colour trend to come from the

US and now it’s available in the UK

exclusively through Salon Success in

partnership with Salon Services.

The nine permanent and eight demipermanent

shades are designed for

pre-lightened hair with Rose Gold

metallic launching in the UK

soon – so keep your eyes peeled!

To discover more about how partnering with Kenra Professional can give you the professional

edge, call the Salon Success team on 0845 659 0011 or visit salon-success.co.uk/kenra

CREATIVE HEAD

69


THE SKY’S

THE LIMIT…


WELCOME TO A

NEW WORLD

CHOOSE A BRAND

KNOWN FOR ITS 80-STRONG

RANGE OF PERFORMANCE-

DRIVEN PRODUCTS THAT’S LED

A BY MAN KNOWN FOR HIS

PHILANTHROPY. CHOOSE

PAUL MITCHELL


THIS IS JUST THE

BEGINNING

Change is in the air. For better or worse, the world is always

on the move – politically, economically and environmentally

– but you can do a lot more than you think to change it.

You have the power to make a world of difference – and it

begins by choosing the right brand to partner with.

There’s a wealth of products to choose from out there

and while performance is key, of course, more clients are

becoming ever more aware of the world around them, so

an important decision-making factor must be what that

brand’s impact is on the world.

One man making a difference is John Paul DeJoria

[pictured above], co-founder of John Paul Mitchell Systems.

More than 35 years ago, John Paul and the late Paul

Mitchell launched a professional hair brand that would not

only serve the hair industry, it would serve the world.

Since then, John Paul has dedicated his life to hairdressing

and to giving back. When you choose to partner with John

Paul Mitchell Systems, you get more than just a highperforming

product – you’re supporting a brand that believes

in making a difference.


BE THE CHANGE

WHEN IT COMES TO HOW PAUL MITCHELL IS MAKING A DIFFERENCE, THE

NUMBERS SPEAK FOR THEMSELVES. ISN’T IT TIME YOU WERE PART OF A

CULTURE HELPING TO CHANGE THE WORLD?

1,091,034

SHELTERS FOR ANIMALS CREATED

750,000

TREES TO BE PLANTED BY THE END OF 2019

THROUGH REFOREST’ACTION

ZERO

ANIMAL TESTS FOR PAUL MITCHELL

PRODUCTS

$16.7M

(£12.8M) RAISED FOR CHARITY BY

PAUL MITCHELL SCHOOLS


COPPAFEEL!

HOW PAUL MITCHELL IS SUPPORTING THIS UK CHARITY

CoppaFeel! is a breast cancer charity

that aims to create awareness among

young people. It wants to instil a

healthy breast checking habit that

could save a life.

Paul Mitchell has pledged more than

£20,000 in the past few years to

supporting the CoppaFeel! Uni Boob

Team campaign. This reminds students

on campus to check their breasts with

a free monthly text; the campaign also

creates hanging shower tag reminders.

Paul Mitchell also continues to support

the charity’s annual FestiFeel! event

in London, curated by Fearne Cotton,

and encourages salon partners to help

raise awareness and much-needed funds

throughout the year.

TO FIND OUT MORE, VISIT COPPAFEEL.ORG


WATERKEEPER ALLIANCE

PAUL MITCHELL IS STRIVING TO HELP WATERKEEPER ALLIANCE PROTECT

OUR WORLD’S WATERWAYS FOR GENERATIONS TO COME

Paul Mitchell has been a proud supporter

of Waterkeeper Alliance, an environmental

movement that is dedicated to protecting

communities, ecosystems and waterways,

for more than a decade.

THE GOAL

From rivers and streams to

coastlines, Waterkeeper

Alliance’s goal is to preserve

every major watershed

around the world, ensuring

that they are fishable,

swimmable and drinkable.

GLOBAL REACH

Waterkeeper Alliance brings

together more than 260

Waterkeeper organisations

around the world in 31

countries that are working to

protect 2.3 million square

miles of waterways.

John Paul DeJoria participates on the

Alliance’s trustee council, making corporate

donations and sponsoring events, including

the annual Deer Valley Celebrity Ski Fest,

presented by Paul Mitchell.

EMPOWERING

COMMUNITIES

The work of Waterkeeper

Alliance helps communities

locally and globally by

empowering them to

stand up for their right

to clean water.

Below: John Paul and Marcia Gay Harden at the Celebrity Ski Invitationals

for Waterkeeper Alliance, sponsored by John Paul Mitchell Systems

TO FIND OUT MORE, VISIT WATERKEEPER.ORG


BEHIND THE

BOTTLE: AWAPUHI

WILD GINGER

HOW ONE OF PAUL MITCHELL’S MOST LUXURIOUS RANGE’S CAME TO BE…

Like many truly great things, the almost magical properties of Awapuhi

Wild Ginger were discovered by accident. Paul Mitchell often visited

the tropical island of Hawaii and it was there that he happened upon

a bright red flower. He discovered that the juice from this flower had

deep cleansing and moisturising properties, and it wasn’t long before

this wonder plant was widely used within the Paul Mitchell range.

Paul’s main priority was to continue to produce awapuhi in the most

natural conditions possible, reflecting the plant’s local origins and

helping to protect the environment.

In 1983, Paul Mitchell and John Paul DeJoria purchased land in

Hawaii that would become the sustainable, solar-powered awapuhi

farm it is today. The pair wanted to pursue a lifestyle that was

connected to nature and in tune with their beliefs.

To this day, all of the awapuhi used in John

Paul Mitchell Systems products is harvested here.

No chemical process is involved in

creating awapuhi. The finely powdered

root is blended with pure water and

turned into a liquid, ready to add to the

products to help cleanse, condition and

revitalise the hair.

Today Awapuhi Wild Ginger is a firm

stylist and consumer favourite.


BABY2BABY

PAUL MITCHELL OFTEN SUPPORTS CHARITIES CLOSER TO ITS

HOMETOWN OF LOS ANGELES, AND BABY2BABY IS ONE…

Baby2Baby is a US-based charity that provides low-income children up to the age of 12

with clothing, nappies and all the basic necessities every child deserves. Paul Mitchell

vice-chairman, Michaeline DeJoria, has taken a special interest in being part of this

organisation and sits on the board of directors alongside Rachel Zoe, Nicole Richie,

Jessica Alba and other high profi le supporters.

5,517

VOLUNTEER HOURS IN 2016

CHILDREN

S E R V E D

100,000 IN 2015

125,000 IN 2016


11.8 MILLION

ITEMS DISTRIBUTED IN 2016

155,000 PIECES OF CLOTHING

80,000 PAIRS OF SHOES

13,000 BOOKS

162,000 HYGIENE PRODUCTS

1 OUT OF 3

US MUMS HAVE HAD TO CHOOSE

BETWEEN GIVING THEIR BABIES

NAPPIES OR FOOD…

MORE

THAN

13 MILLION

NAPPIES WERE DISTRIBUTED IN

THE PAST FIVE YEARS

SWEET DREAMS CAMPAIGN

IN 2016, 100% OF SLEEP REQUESTS WERE FILLED,

ALLOWING EVERY CHILD IN THE BABY2BABY PROGRAMME

TO RECEIVE A CRIB, BASSINET OR BED

TO FIND OUT MORE, VISIT BABY2BABY.ORG


GROW APPALACHIA

HOW PAUL MITCHELL IS HELPING FAMILIES PLANT A HEALTHY FUTURE

In 2010, John Paul DeJoria founded Grow Appalachia, a non-profi t initiative that helps

families in the Appalachian region of the Eastern United States to plant a healthy future.

The organisation is committed to helping Appalachian families grow as much of their

own food as possible and has helped 4,370 families so far.

MORE THAN TWO MILLION POUNDS OF FOOD

In just four years, the organisation has produced more than 2.7 million pounds of

organic food for thousands of people in the Appalachian mountains.

COMMUNITY GARDENS

Through various community partnerships, Grow Appalachia has supported thousands

of gardens in six US states. These gardens were planted and continue to be

maintained by community members.

TO FIND OUT MORE, VISIT GROWAPPALACHIA.BEREA.EDU


REFOREST’ACTION

PAUL MITCHELL’S TEA TREE RANGE PROUDLY SUPPORTS

REFOREST’ACTION, AN ENVIRONMENTAL ORGANISATION

THAT PLANTS TREES IN THE AREAS THEY’RE NEEDED MOST

Plant a tree and start a forest with Tea Tree! This is

the ambitious plan set by Paul Mitchell and its Tea

Tree’s Rooted in Green project in collaboration with

Reforest’Action – it has made a commitment to:

• Plant 750,000 trees by the end of 2019

• Conserve the California forests, the Amazon

Rainforest in Peru and the forests of Haiti

• Help slow climate change by sequestering

100,000 tonnes of CO2 during each tree’s life

• Improve community health and air quality to

create a healthier life for locals

• Support local economies by increasing revenues

by using what the trees produce, such as the cocoa

and maya nuts

• Create fertile land to increase soil protection

• Teach children about the importance of forests

For the Peru reforestation project, Reforest’Action has

chosen to use the Maya nut tree and the trees will

be planted by local communities who will eventually

harvest and market the produce. Once trees have

matured, about 2.5 acres can provide $15,000

(£11,500) of revenue a year — plus the CO2

sequestration will help tackle climate change.

And that’s just the beginning!

TO FIND OUT MORE, VISIT REFORESTACTION.COM


BEHIND THE

BOTTLE: MARULAOIL

DISCOVER THE BEAUTIFUL PARTNERSHIP BEHIND LUXURIOUS MARULAOIL

MarulaOil is a luxurious hair care range known for its hydrating and

replenishing properties. But what might be less well known is the

support it provides rural communities in Africa.

Versatile, hydrating marula oil comes from the fruit of the marula

tree, a vital resource for the people of southern and eastern Africa.

Brimming with powerful antioxidants, oleic acids and a high

concentration of nutrients, marula oil is not only a prized beauty

ritual it’s a sustainable source of income as well. The marula fruit is

harvested in Africa by women’s collectives who are educated on safe

practices, given traceability training and paid a fair wage.

Today, MarulaOil helps create a sustainable income for more than

4,000 women and their families.

So the secret behind MarulaOil is out. Now your clients can enjoy

one of Africa’s most

envied beauty secrets,

knowing they are

helping to support

rural communities.


SAY NO TO

BULLYING

STAND OUT AND BE KIND

WITH PAUL MITCHELL NEON

*Mintel USA

Did you know that 50 per cent of

teens worry about bullying* and

100 per cent of parents worry

about teens being bullied?*

In a bid to help tackle bullying

in schools, Paul Mitchell Neon

has teamed up with The Diana

Award’s charity Stand Up To

Bullying. Established in 1999,

The Diana Award is a legacy to

Diana, Princess of Wales.

One of the Diana Award’s

main projects is the Anti-Bullying

Ambassadors Programme, which

has trained more than 20,000

young people across the UK to

lead on anti-bullying campaigns

in their schools.

The Neon brand is supporting

this by celebrating young people

across the UK who have done

exceptional anti-bullying work.

To help the brand achieve this,

it’s recruited a #NeonSquad

to inspire other young people

with their anti-bullying stories

– because Paul Mitchell wants

to help create a world where

everyone can be themselves

and shine!


MEET THE

#NEONSQUAD!

SEE THEIR STORIES AT

CREATIVEHEADMAG.COM/

NEON


ALL IN THE FAMILY

In 1980, Paul Mitchell and John Paul DeJoria had a vision:

to found a company by hairdressers for hairdressers. Today,

John Paul DeJoria and Paul’s son Angus Mitchell continue

to steer the company according to the original vision.

Despite lucrative offers to purchase John Paul Mitchell

Systems, they refuse to sell the company because of the

initial vow Paul and John Paul took to stand by the

professional beauty industry.

When Paul Mitchell started distributing in the UK in 1989,

it chose Salon Success as its distributor. Why? It could

see Salon Success supported the professional and that its

focus was the industry. Paul Mitchell Luxury Hair Care is

a brand conceived and developed in line with this. Today,

hairdressers are the reason for the success of Paul Mitchell

Luxury Hair Care.

Because of your loyalty, Paul Mitchell is going to remain

loyal to professional hairdressers. How? John Paul Mitchell

Systems’ chief executive, John Paul DeJoria, has included the

company in his family trust, which dictates that none of

the generations to come are to sell the John Paul Mitchell

Systems company under any circumstances for 350 years.

Paul Mitchell Luxury Hair Care has always been, and will

always be, under the ownership of the DeJoria and

Mitchell families, where it started, and where it will

stay; at the heart of the families that created it.

BE PART OF A CULTURE THAT’S HELPING TO CHANGE THE WORLD – BE PART OF PAUL

MITCHELL. TO FIND OUT MORE, CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK


…WITH PAUL MITCHELL

CREATIVE HEAD ADVERTORIAL

TO FIND OUT MORE, CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK


HEDONISM

The world might be

troubled, but don’t let

that stop you from

enjoying yourself.

Here, travel

influences fashion

through colour and

textures. Vibrant,

tropical palettes

distract us from

harsh realities.

“EACH SEASON, OUR BACKSTAGE

EXPERIENCES ALLOW US TO SELECT

TRENDS AND TECHNIQUES WE

CAN SHARE WITH HAIRDRESSERS,

INSPIRING THEM IN THEIR CREATIVE

AND SALON WORK”

MARIA KOVACS, TIGI EUROPEAN SESSION DIRECTOR

JOIN

GLAMOUR REVIVED

When times are tough,

the tough, well, turn

to glamour. Here, the

wearer is taken on an

escape route to the past

via dazzling sequins,

luxurious feathers and

ruffles upon ruffles on

glam ballgowns. Pick a

decade and run with it.

72


CREATIVE HEAD ADVERTORIAL

ARTIFICIAL INTELLIGENCE

Why stay in the present when the

future is so much brighter? Always

looking ahead, fashion turns to

artificial intelligence translated

through technical fabrics, high shine

and the rise of 3D prints.

TOGETHER

THE SPIRIT OF A/W17 IS ONE OF UNITY AS DESIGNERS MADE BOLD STATEMENTS

REFERENCING EVERYTHING FROM MULTICULTURALISM TO BODY EMPOWERMENT.

TIGI CROSSES BOUNDARIES TO BRING US THEIR TREND SELECTION FOR THE SEASON

Damir Doma

POWERING UP

There’s a power play taking

place, seen in the revival of

sharp tailoring (hello shoulder

pads and the double-breasted

jacket) but with a softer,

more relaxed silhouette –

uniformity becomes

synonymous with solidarity.

73


GOOD GIRLS

LOVE A

BAD BOY

TIGI WENT BACKSTAGE AT A/W17 TO SHOWCASE

THE MOOD BEHIND THE HAIR

WHILE SOME DESIGNERS used the runway to make political statements,

hair took a more minimalist turn. The world is unpredictable but hair is

under control and polished to perfection. Gently tousled but immaculately

finished, TIGI European session director, Maria Kovacs, translated

minimalism with loose ponytails worn nonchalantly at the nape at Mark Fast.

The look was created using Catwalk by TIGI Bodifying Spray, Work It Spray,

Root Boost and Transforming Dry Shampoo.

There was also a new femininity in the air, as seen at Ricostru, where soft

shapes and flowing hair with gentle waves were spotted. And at Damir Doma

at Milan Men’s Fashion Week, the hair for both men and women took on a

bad boy vibe with a nod to grunge.

74


CREATIVE HEAD ADVERTORIAL

“WE CREATED A CONTROLLED GENTLEMAN’S

PARTING, SLICKING THE HAIR BACK FOR A

REALLY FLAT AND CLEAN LOOK, BUT WITH

THIS ’80S REBELLIOUS FRINGE IN THE FRONT,

IT’S A GOOD WAY TO COMBINE SOFTNESS

WITH A MASCULINE EDGE”

MARIA KOVACS, TIGI EUROPEAN SESSION DIRECTOR

75


COLOUR

GETS

SERIOUS

COLOUR ON THE CATWALK PROVIDED THE IMPACT

DESIGNERS WERE LOOKING FOR THIS SEASON

THERE WAS AN UNORTHODOX use of colour on the

A/W17 catwalks; calm and crazy shades combined and

clashed, and experimental colourists were given the

freedom to design a palette reflecting fashion designers’

chosen seasonal colours.

Shades such as spicy mustard are up there as a current

yellow tone favourite, while light beige, camel, caramel and

soft, faint browns make up the spectrum. When it comes to

creating a darker palette; cocoa, chestnut and black dahlia

will be key references. But the standout hues of the season

are red and copper – think of everything from marigold and

chrysanthemum through to deep amber and pumpkin.

What makes these shades truly exciting is how they make

style ageless. Those who want their hair to look healthy,

vibrant and with just the subtlest of nods towards the latest

hair shades will find this red works perfectly and TIGI

copyright©olour’s latest range is what they need.

TIGI copyright©olour has launched five red-based shades

as part of its AGE DENIED line up. The rejuvenating

permanent hair colour range helps clients take control

of their ageing with confidence and sophistication.

“We’re very aware colour clients cover a wide age range

and it’s often the more mature client who buys designer

clothes,” explains Warren Boodaghians, technical

director of the TIGI Global Academy. “We felt it was

important to ensure this client group could have the

opportunity to wear trend-inspired colours and take

control of their image.”

The new red-based shades will ensure your

clients stay one step ahead of the trends throughout

autumn and winter.

76


“WE’VE INTRODUCED FIVE

SHINE-ENHANCING SHADES

TO TIGI COPYRIGHT©OLOUR

AGE DENIED, PROVIDING

HEALTHY LOOKING,

SEDUCTIVE AND VIBRANT

RESULTS ON MORE

THAN 50 PER CENT

NON-PIGMENTED HAIR”

WARREN BOODAGHIANS, TECHNICAL DIRECTOR

OF THE TIGI GLOBAL ACADEMY

CREATIVE HEAD ADVERTORIAL

STAY UP TO DATE WITH TIGI ON SOCIAL MEDIA

@tigipro

@TIGIProfessional and @CatwalkbyTIGI

@catwalkbytigi and @tigiprofessionals

Download the TIGI App 24/7 in the App Store now!

Trends, colour, styling – TIGI does it all. To find out more call 0844 844 0944 or visit tigiprofessional.com

77


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CREATIVE HEAD


B O Y S

D O N

’ T

C R Y

A FIRST COLLABORATION BETWEEN TIM HARTLEY AND TINA HAUKJAER ANDERSEN, GARÇON IS A

BACK-TO-ROOTS APPROACH TO TODAY’S GENDER FLUIDITY. A STAUNCH CALL TO PRECISION HAIR,

THIS IS A STATEMENT OF UNITY BETWEEN PLAYFUL ESCAPISM, THE QUIRKY AND THE POWERFUL

PHOTOGRAPHY BY RICHARD ISRAEL

CREATIVE HEAD

79


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CREATIVE HEAD


HAIR Tim Hartley and Tina Haukjaer Andersen. STYLING Tim Hartley, with clothing from the Tim Hartley Archive. MAKE-UP Sara Egri.

TIM HARTLEY is our Featured

Artist this month. To see more visit

creativeheadmag.com/education

CREATIVE HEAD

81


82

CREATIVE HEAD


Raw

power

LIDIA PATRIZIA FROM BLUE TIT REVEALS HER AFRO PUNK COLLECTION,

USING BEAUTIFUL BRAIDING AND MODEL RUDY MONROE’S CHARACTER

TO PORTRAY STRENGTH AND CREATIVITY

PHOTOGRAPHY BY KIM LANG

CREATIVE HEAD

83


84

CREATIVE HEAD


HAIR AND MAKE-UP Lidia Patrizia, Blue Tit. STYLING Bongeka Dube. MODEL Rudy Monroe.

CREATIVE HEAD

85


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Colour

FLUX

London’s Tobacco Dock provided a stunning setting for

Goldwell’s Color Zoom UK Final 2017, where nearly 600

guests enjoyed cocktails on a freshly laid lawn inside the

building, before a show that celebrated the Color Zoom 2017

trend, IN-FLUX. Goldwell’s global creative ambassador, Mark

Leeson, opened the event with an incredible display of veiled

hues and colour melts, returning later to discuss his new

project, the Mark Leeson Art Squad inspired by Goldwell.

Another Goldwell legend celebrated on stage was Beverly

C, who had enjoyed a mentoring role for an all-female group

of stylists shooting images for the Color Zoom UK Final.

Neil Barton, a previous Global Color Zoom winner, also

presented a breathtaking show with an athleisure vibe and

neon inner eye accents to contrast the petrol tones weaved

throughout the models’ hair. But all eyes were on hosts

Mark Giannandrea (general manager of KAO Salon Division

UK) and Irene Meikle (Goldwell’s head of education), who

revealed the night’s category winners, ahead of a Barcelonathemed

after party in the depths of Tobacco Dock. Why

Barcelona? It will play host to the Color Zoom Global Final

this October – and the UK is feeling pretty confident…

86

CREATIVE HEAD


Beverly C (left) with her mentor group

Mark Giannandrea

Nicholas Holmes, Lydia Wolfe and Caroline Brand

Neil Barton

Neil Barton

Mark Leeson

Neil Barton

Irene Meikle

Mark Leeson

Mark Leeson

And the winners are…

NEW TALENT

GOLD Lydia Wolfe, Tony Wood Hairdressing

SILVER Olivia Cordice-Turner, Spirit Hair Company

BRONZE Toni Hobson, Tana-B Hair Company

CREATIVE

GOLD Caroline Brand, Oracle Hair & Beauty

SILVER Hannah Murphy, Nicola Smyth Award Winning Hair

BRONZE Gary Pelluci, Gary Pelluci

PARTNER (FOR GOLDWELL EDUCATORS)

GOLD Nicholas Holmes, Hobson & Holmes

SILVER Craig Paul, Timba Hair & Beauty

BRONZE Nicola Smyth Humphriss, Nicola Smyth Award Winning Hair

CREATIVE HEAD 87


For

ART’S

sake

Emmanuel Esteban

CREATIVE HEAD EDUCATION took London to art school with

its first ever live event. Artworld, in partnership with Revlon

Professional, explored the status of the art of hairdressing.

Hosted by Creative HEAD publisher Catherine Handcock, a

panel of experts revealed works they felt an affinity with and

which were to be used as inspiration for hair crafted live on

stage by the Revlon Professional session team. Art critic Doris

Lockhart Saatchi selected The Only Way is Up by Damien

Hirst, which inspired Emmanuel Esteban from Anne Veck

Salons to use hidden tubing to pipe smoke from a model’s head

to mesmerising effect. John Vial, global influencer for Revlon

Professional, chose architect Zaha Hadid’s Heydar Aliyev

Centre in Azerbaijan for Carl Brown of Russell and Brown’s

Vintage Salon to blend vintage setting and bulking techniques

with sweeping lines. Julie Verhoeven of Central Saint Martins

selected Niki de Saint Phalle’s Hon, which Ceri Cushen of

Metropolis took as the base for a gravity-defying up-do. Finally,

Tony Glenville, creative director at the London College of

Fashion, selected his own fashion sketches for Sarah Necia

Wood of Necia’s Hairstyling to interpret. The 150 guests took

home a packed goodie bag courtesy of Revlon Professionals and

American Crew. A truly amazing experience.

DORIS’S

CHOICE

Doris Lockhart Saatchi

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CREATIVE HEAD


JOHN’S

CHOICE

SEE MORE from Artworld at

creativeheadmag.com/education

JULIE’S

CHOICE

TONY’S

CHOICE

Sarah Necia Wood

Tony Glenville John Vial

Ceri Cushen

Carl Brown

Julie Verhoeven

CREATIVE HEAD 89


Catherine Handcock and Errol Douglas MBE

Living

LEGEND

THE COTERIE CAME BACK to Glasgow for

an evening with global legend Errol Douglas

MBE. Interviewed by Creative HEAD publisher,

Catherine Handcock, Errol talked about his

journey from sweeping up in an East London salon

to receiving an MBE from the Queen and winning

industry titles such as the L’Oréal Colour Trophy

and Cosmopolitan’s Ultimate Man of the Year.

In 2016, he took Creative HEAD’s Most Wanted

Creative Talent title for the third time, making

him part of an elite group – a Most Wanted Legend.

“If you have a focus, a dream, a goal, you have to

go for it. If you take your foot off the accelerator,

somebody else will get there first,” said Errol. His

positive energy and outlook is to be much admired:

“People unload their crap on us and we are experts

in absorbing it. But I remain positive, all the time.”

When it was over, Errol took time to snap selfies

with enamoured fans and relax at the bar until

closing. Happy guests departed into the Glasgow

night with a generous gift from BaByliss PRO – the

awesome Titanium Expression Deep Waver.

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CREATIVE HEAD


Luke Benson

Olly Smith

Matt Robinson and Johnny BaBa

Lee Kynaston

Boy

TALK

WINNER! Cut & Grind’s Samuel

Galvin walked away with a suitcase

stuffed with American Crew goodies!

IT WAS standing room-only at the Coterie in London for

‘Twenty-First Century Boys’ – an exploration of modern

barbering and the men it serves – hosted by Creative

HEAD editor, Amanda Nottage. Menswear buyer Olly

Smith and grooming journalist Lee Kynaston began the

evening by offering astute observations about the growth

of men’s fashion and the grooming market over the past

two decades. Then Johnny BaBa of Barber Barber and

Tommy Guns Reloaded, and Matt Robinson of Mister

Robinson’s in Rugby, explained what barbering means to

them. Things got feisty discussing Johnny’s Barber Barber

shop – he operates a ‘no women’ policy so that “men can

feel comfortable being men”. As the panel debated what

qualifies as a ‘masculine’ environment, Lee suggested

that modern masculinity has fractured, diversified and is

more complicated than it has ever been. “That mirror my

dad looked into and knew he was ‘a man’ has shattered

now,” he explained. The crowd then enjoyed a refresher

while collecting a fabulous goodie bag from event sponsor,

American Crew. Handsome indeed!

CREATIVE HEAD 91


Tamara Lohan MBE

Host Michael Douglas

Ashley Banjo

Alexis Conran

We mean

BUSINESS

WE ALWAYS LOOK forward to Wella Business Network Live and

for the event’s 20th anniversary the brand really pulled out all the

stops. Day one saw Mr & Mrs Smith co-founder, Tamara Lohan

MBE, speak about the challenges of launching a business; while

social media entrepreneur Steven Bartlett revealed how he could

make anything trend on social media within 30 minutes. The

230-strong audience was also treated to an account from Lucinda

Chambers about how she became Vogue fashion director. The

day ended with Diversity dancer Ashley Banjo, who delivered

an incredible speech on making the most of every opportunity.

Day two kicked things off with Lord William Hague discussing

leadership and what small businesses can expect from Brexit.

Then TV presenter and creator of The Real Hustle, Alexis Conran,

gave a fascinating glimpse into the world of scams and how to

protect your business from threats. Ending on a high, climber

Alain Robert – aka ‘the French Spider-Man’ – relayed his stories

of climbing the world’s tallest buildings with his bare hands.

“Live your dreams and don’t dream your life,” he said.

We couldn’t agree more.

Lucinda Chambers Alain Robert

Steven Bartlett

92

CREATIVE HEAD


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VISIT CREATIVEHEADMAG.COM/MAGAZINE OR CALL 01434 610935


#Blending

Off to a meeting with

@elenalavagni #womanpower

A brunette and a blonde! A pleasure

looking after @zoeirwin and

@lisa-snowdon colours

Beautiful face, beautiful hair

@diipakhosla

In the

frame

Colourist Seniz Alkan (@senizalkan)

at London’s Neville Hair & Beauty,

snaps away

Thank you to @glamourmag

for featuring me!

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Rolling with @cococoldn

Brilliant and bold for

@lisafaulknercooks

The one and only @tarareid

with Neville stylist @jmthair1

Having fun at @nevillesalon

for @lorealpro Smartbond

The lovely @carolinestanbury

with our #hungrycaterpillar

94

CREATIVE HEAD


Introducing

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Quick Dry

Deluxe Shine

XL Blowout

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50mm Super Smooth TM

AVAILABLE AT ALL LEADING DISTRIBUTORS

Please contact:

internationalsales@jdbeauty.com | 0800 098 8040 UK | PROWETBRUSH.COM

for stockists

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