Creative HEAD July/August 2017

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In print•online•everywhere!

£4.50 JULY/AUGUST 2017

EXPRESSION

OF COLOUR

ALL THE THRILLS FROM THE 2017

L’ORÉAL COLOUR TROPHY


THE MOST BEAUTIFUL COLOR IN THE WORLD

COLORING EXPERTISE

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“Revlonissimo Colorsmetique is like make-up for

your hair. Clients love the soft, super shiny results.”

Anne Veck, Southern Hairdresser of the Year & Global Style Master

“The shine is fantastic and the hair

is in better condition”

Dee Gallagher & Marie O’Boyle, Studio One Salon, Ireland.

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM


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@revlonprofessionaluk

REVEALING BEAUTY


S E S S I O N

TO

SALON

SINCE 1959

With BaByliss PRO’s Titanium Expression range,

you can create any look, from session to salon.

Our 2400W Italia BRAVA dryer has ionic technology

and a Ferrari-designed brushless motor to give

a faster airflow, so it’s perfect for prepping any style.

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What is art if not a state of being?

MASK WITH VIBRACHROM TM

IS THE NEW COLOUR CONDITIONING SYSTEM

THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR

THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES

TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES

IN COSMETICS AND TEXTILES.


TIME TO GLOW

SUMMER ‘17 COLLECTION

Inspired by summer’s hottest neon shades, the Salon Elite range in a

riot of lively colour is part of our new limited edition

Neon Brights collection.

This professional detangling hairbrush, detangles with ease and

speed leaving your client’s hair soft, shiny, healthier-looking and,

of course, totally tangle free.

Please email sales@tangleteezer.com or call 0207 738 4458

to find out who your nearest distributor is.

Also available at www.tangleteezer.com

YOUR 3 STEPS TO FABULOUS HAIR

1

S

T

E P

2

S

T

E P

3

DETANGLING

BLOW-STYLING

FINISHING


Editor’s letter

24

60

70

“Men want to go to a barber shop. Is that going to go away? I doubt

it.” That’s what American Crew founder, David Raccuglia, thinks about

the continuing men’s grooming boom, and it’s indicative of the excitement

around men’s hair right now – it isn’t a fad, it’s a thrilling part of the industry

that just keeps getting more creative. As Revlon Professional global influencer,

John Vial, told Creative HEAD Education: “Because long hair is so in fashion

with women, it’s the men who are now constantly changing their look… here

come the boys!” It’s why we’ve decided to welcome a new man into our lives –

Mister Quarterly (we call him Mr. Q!) – to celebrate and illustrate that whirlwind of

excitement, innovation and skill around men’s hair. Mr. Q’s arrival corresponds

perfectly with the short list for our second Most Wanted Male Grooming

Specialist Award, revealed on page 42, and we report back from perhaps the

best season yet of London Fashion Week Men’s. We hope you and Mr. Q

become firm friends – and please let me know if you have men’s work

you want to shout about!

Amanda Nottage

Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

JOIN US!

WOWZER, it’s been a busy few

weeks. Two exciting events will

have JUST happened: Artworld,

our very fi rst Creative HEAD

Education live event exploring

the creative process – and

The Coterie, delivering

awesome insight into the

booming men’s market.

Head online now to read all

about both! And there’s still

time to book tickets to our

Glasgow Coterie event, on

11 July, where we’ll be talking

to Most Wanted Creative Talent

Legend Errol Douglas MBE and

our It List 2016 champion, Ky

Wilson. By the way, shout out to the

fi nalists of this year’s Most Wanted

and The It List Awards, listed from

page 42 – see you on 4 September

at the Grand Final at London’s

Guildhall, hosted by Katherine Ryan.

Visit creativeheadmag.com/events

amanda@alfol.co.uk

creativeheadmag.com

@creativeheadmag

@creativeheadmag creativeheadmagofficial @creativeheadmag


TO BECOME

A STOCKIST

please call

01423 223327

THIS SUMMER ALL ELECTRICALS COME

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July/August

WHAT’S INSIDE

34

64

FASHION

Get an attitude with

Romantic Anarchy

from Corrado Tevere

and Radio London

Hair Salon and Gallery

L’ORÉAL COLOUR TROPHY

Enjoy highlights from this year’s

amazing stageshows and award ceremony

SCENE

Paul Mitchell’s

Global Gathering

meets in Sardinia

68

ON THE COVER

L’Oréal Colour Trophy

Grand Final

FREE INSIDE

MISTER QUARTERLY

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

DIGITAL PR & SOCIAL

MEDIA MANAGER

ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com @creativeheadmag @creativeheadmag

@creativeheadmag


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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

REVEALED!

THE MOST WANTED

AND IT LIST FINALISTS

THE SHORT LIST FOR the most exciting

hairdressing event of the year has been

unveiled, as finalists get ready to head

to the Most Wanted and It List Grand

Final at the stunning Guildhall in London

on 4 September.

Expert judges from the worlds of hair,

beauty and fashion – including Vogue’s

Lauren Murdoch-Smith and London College

of Fashion’s Tony Glenville – gathered at

Beach Blanket Babylon in Shoreditch to

take on the difficult task of picking their

favourite entries from mounds of impressive

portfolios. The following day, fresh judging

panels that included Lee Stafford and talent

agent Beverly Streeter, put their heads

together at the ghd Studio in Soho to select

the young talent that would become the next

generation of It Listers.

The hotly anticipated Grand Final will be

hosted by comic Katherine Ryan, star of TV’s

Your Face or Mine.

For a full list of finalists and event details,

turn to page 42.

2017

Katherine Ryan

The bold and the beautiful

from Graduate Fashion Week

IT’S ALWAYS EXCITING to see the next big thing, and Graduate Fashion

Week is the best place to do it. You’ll find up-and-coming designers offering

visions of the future, alongside young session teams creating hair styles to

complement the looks. At the Central Saint Martins BA show, the hair was

as varied as the clothes, as the L’Oréal Professionnel Portfolio Session Team

created tiny buns, wet looks and neon wigs. At Graduate Fashion Week, 25

L’Oréal Professionnel Portfolio hairstylists worked tirelessly backstage to

create slick, knotted catwalk looks for 22 shows, which featured the work of

more than 1,000 young designers from colleges across the UK. With styling

directed by Luke Pluckrose (Saks) and Ellenora Dean (Percy & Reed), the

event culminated in an awards ceremony and runway show, attended by the

likes of Henry Holland, Alesha Dixon and Hilary Alexander.

Graduate Fashion Week Central Saint Martins BA show

14


#CHedit

MY month

AHEAD

What July/August

has in store for...

FRANCESCO GROUP CELEBRATES AWARDS

ALL 41 FRANCESCO GROUP salons and academies gathered at the International Convention

Centre in Birmingham for the 2017 Francesco Group Awards, which saw Newport taking home

Salon of the Year. The evening began with the Creative Team showcasing new collection,

Bohemian, while awards were presented by company directors Craig Davies and Yogi

Parmar, Victoria Taylor and Anya and Mia Dellicompagni. Anya, Francesco Group’s director

of hairdressing, said: “Every year the standard of work exceeds our expectations. We have an

extremely talented team here at Francesco Group and everyone who entered should be proud.”

£1,

261

Is the annual amount spent per person in Coventry on their hair and hair care

products, the highest amount per person per city in the UK, according to

TotallyMoney.com. Swansea was second with £1,020, and Leeds at £1,014.

Aberdeen had the lowest overall spend, at £648 per person per year.

MATT ROBINSON

MISTER ROBINSON’S

BARBERSHOP

I’m ridiculously excited

to be on the panel

for The Coterie event

alongside some

inspiring industry

fi gureheads, and I’ll still be

celebrating fi nalising for Most

Wanted Male Grooming

Specialist! I’m also going to

visit Moscow with American

Crew and fellow Crew Elite

member, Baldy. We hope to

inspire our Russian friends.

MARK IZZARD

FRANCESCO GROUP

BRAMHALL

I’ve just opened up

my Francesco Group

franchise in Bramhall.

To celebrate, we off ered

our fi rst 100 clients a

complimentary cut and fi nish,

which helped create a buzz

about the salon and my team.

We have the Bramhall Festival

coming up, where we will be

hosting a pop-up braid bar,

and we will have an offi cial

opening evening in the salon.

Time is always ticking, particularly for the busy in-salon

colourist. With summer here and highlights the most

requested colour service, meet new Spectrum from Affinage,

which can lighten hair in no more than 12 minutes. Yes, 12.

Its ammonia-free, can lift up to five levels and includes

six toners. You might just win back your lunchtime yet!

MEET MR. Q!

Need a new man in your

life? Meet Mr. Q, Creative

HEAD’s new quarterly men’s

title. He’s intelligent, actionpacked

and is waiting to say

hello at page 50

KATIE ALLAN

CHARLES

WORTHINGTON

SALONS

It’s going to be busy

with the release of

BE Colourful from

our VIBE collection

and featuring our Appliqué

colour technique. I have

education dates with L’Oréal

Professionnel and we’re

holding regular masterclasses

in salon. We’re also recruiting

so I hope to be adding to my

creative team!

16


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Why should

women have

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age? Meet Age

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colour

Don’t gamble on style – opt for the Style Masters Double or

Nothing range from Revlon Professional. Choose from primer

and shine serum, Brightastic; restyling wax Endless Control;

straightener Lissaver and volumising dry shampoo Reset.

RRP FROM £10.90

020 7391 7440

revlonprofessional.com

For those

light-haired

lovers who are

forever battling

brassiness, salonstrength

toning

spray Clean

Blonde Violet

Tri-Blo from Fudge

Professional is an

instant cooler for ashier tones

and happier blondes.

RRP £12.95

020 7845 6333

fudgeprofessional.com

Woah there –

the Denman

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unruly curly

hair, thanks

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formation of the

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Tresses be

tamed!

RRP £12

028 9146 2141

denmanbrush.com

Bumble

and bumble

Hairdresser’s

Invisible Oil

Cleansing Oil-

Creme Duo is a

low-foam cleanser

and moisturising

creme, packaged

in dual chambers.

It’s perfect for a gentle wash

for dry hair.

RRP £24

07747 648935

bumbleandbumble.co.uk

Schwarzkopf

Professional’s

IGORA ROYAL

Absolutes has four

new pre-mixed,

on-trend shades that

are perfect for the

over-40s client.

IN-SALON SERVICE

0800 3286920

schwarzkopfprofessional.co.uk

Perhaps the biggest complaint from colour clients

is the fade between appointments – they need a little

something to keep their colour looking beautiful.

Well, we think Kérastase might be onto something. It’s

upgraded its Reflection range and has introduced new

Touche Chromatique, the first “ink-in-care” for coloured

hair. Available in four tones – Cool Blond, Cool Brown,

Copper and Red – they help to revive colour between

appointments for customised shade supremacy. Just

blend 10 drops with 15ml of the Reflection Masque and

leave on for five minutes. Et voila! Colour is revived, while

hair is shiny and soft.

RRP FROM

£18.62; TOUCHE

CHROMATIQUE £29

0845 600 0122

kerastase.co.uk

A grey-blue platinum base gives the new Vero K-Pak Color Age

Defy Natural Platinum Ash Series awesome cooling power.

IN-SALON SERVICE

0845 071 2326

joicoeurope.com

To coincide with the

Kerasilk Control

De-Frizz Service from

Goldwell, there’s new

De-Frizz

Primer and

Humidity

Barrier

Spray to

keep hair

smooth

and glossy. Perfect

for a hot summer…

RRP £21.50 EACH

01323 432100

goldwell.co.uk

Client craving

Malibu waves? Then

show them what

they can do with

the Tangle Teezer

Blow-Styling Round

Brush, pronto!

RRP FROM £17

020 7738 4458

tangleteezer.com

Hair can burn just

like skin when

unprotected, so

recommend Sun

Shield from Philip

Kingsley. It guards

against colour fade

and diminishes

damage caused by

UV rays, chlorine

and salt water.

RRP £22

020 7237 7100

philipkingsley.co.uk

18

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

LAUNCH OF

THE MONTH

Infused with natural sugar, Neon from Paul

Mitchell is a little sassy and a little sweet –

perfect for Generation Z. There’s a shampoo

and conditioner, alongside four styling

goodies – Sugar Spray Texture Spray, Sugar

Twist Tousle Cream, Sugar Cream Smoothing

Cream and Sugar Confection Working Spray.

But it’s more than just a styling range, it

has a tougher side, too – Neon focuses on

inclusiveness, individuality and building selfesteem,

and has teamed up with The Diana

Award’s charity, Stand Up To Bullying, to

empower young people to tackle bullying in

their schools and communities. Let’s hope

this candy crushes the bullies...

RRP FROM £4.95

0845 659 0011

paul-mitchell.co.uk

IT’S ALL ABOUT... DUST

New to the Mode range from

Affinage is Wonder Dust

Mega Volume Powder, a

style reviver that works in

seconds to give incredible

root lift, volume and texture.

RRP £12.30

01794 527111

affinage.com

For perfect body in a bottle,

grab Liquid Dust from

Unite – it has a built-in

‘memory’ that reactivates

each time you tinker with

the look you've created.

RRP £20

0845 034077

unitehair.co.uk

CREATIVE HEAD

19


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

SPOTLIGHT

ON SUMMER

IN ASSOCIATION WITH

ARE YOU #SUMMERHAIR READY?

WITH BEACH SEASON around the corner, now is the time to

take your clients a shade lighter or try a new must-have hue

in their hair. We know that clients worry about damage during

the lightening process, so ensure you protect and strengthen

their hair with Smartbond. Take a look at the new Blonde Edit

service menu by L’Oréal Professionnel, which showcases the

new must-have looks for the season. So get your clients

#summerhair ready, right now!

BRONZED BLONDE

by SALLY MONTAGUE HAIR GROUP, DERBY

This is an ultra-soft freehand service

that will give your client that understated

‘been on vacation’ bronzed glow.

Honey caramel tones have never been

so en vogue!

PLATI NUDE

by TOMMY’S, CHESTER

This is a fresher take on the

platinum white trend – the crisp

champagne hue is a softer and

more wearable shade for clients.

Truly bright and beautiful!

BLUSHED BLONDE

by TONI&GUY, LONDON

This offers your clients just a hint of

rose, a sophisticated alternative to

pink hair that is taking Instagram

by storm this summer. Just remember

the hashtag #blushedblonde!

HOW TO GIVE A SMART CONSULTATION

YOU KNOW HOW important

the consultation is – it’s where

an incredible 90 per cent of

sales happen. But, while 97 per

cent of stylists say they perform

a full consultation, only seven

per cent of women say they get

one* – what’s going wrong?

It’s the key time in the salon to

understand your client’s needs

and the perfect moment to

introduce Smartbond. And you

can do this in three steps:

SMART Question – start

with an open question to

discover their true feelings.

“How do you feel about the

condition of your hair?”. If your

client is happy, Smartbond

would be perfect to protect hair

during all technical services.

But for those who are unhappy,

Smartbond can hold the key to

softer, stronger, shinier hair.

SMART Sell Have a short

script to tell your clients

about Smartbond. Here’s an

example: “L’Oréal Professionnel

Smartbond is an innovative

service, which I recommend

adding to your colour today. It

prevents breakage and protects

your hair from the inside out.

SMART Close End with a

closed question: “Shall I add

Smartbond to today’s service?”

20

CREATIVE HEAD


THE

RETAIL

{

THE PLAN }

Bring it all to life

Want to boost your business and your turnover with

Smartbond? Follow our three-step plan

CREATIVE HEAD ADVERTORIAL

IF YOUR CLIENT

has chosen to

have a Smartbond

service, don’t forget

to recommend

Smartbond Step 3 –

if they use it once a

week at home, they’ll

see all those fabulous

benefits last even

longer! It’s a little

insurance policy for

great-looking hair.

1) Incentivise your team: Your staff create the client experience and are the

heart of your business. Get the best out of them and offer incentive schemes.

2) Improve your client’s loyalty: While encouraging them to make

an appointment as soon as possible. Why not offer a

loyalty card?

3) Increase in-salon visibility: Make Smartbond

visible at every step of their salon journey.

Start with an eye-catching window display

and think lookbooks and service menus inside.

And don’t forget to have Smartbond Step 3

on show in the retail area.

{

SMARTBOND SERVICES }

GET SMART WITH SERVICES

FROM BOOSTED SERVICE income to colour clients

loving softer, stronger, shinier hair, Smartbond from L’Oréal

Professionnel has made quite the impression since its launch.

Add Smartbond to any of

your colouring services for

added protection, making it a

Smartcolour!

Try the diamond clear

top coat Smartgloss, the

must-have service for those

wanting a mirror-like finish.

And it gets better… L’Oréal Professionnel has customised four

services with Smartbond to help upgrade your clients’ locks to

the hair of their dreams – stronger and gorgeously glossy!

Use with your client’s regular

cut as a standalone 15-minute

treatment – it adds shine and

prevents damage.

And now, you can also add

Smartbond into any texture

or straightening services to

get ideal condition each time.

*Source TNS study on “Women and hairstylists” in four countries 2012/data Client Wave panel UK 2012.

CREATIVE HEAD

21


#CHedit

RISING STAR

WHY DID YOU WANT TO BE

A HAIRDRESSER?

I read an article that

hairdressers were the happiest

employees, and my life’s

ambition is to be happy, so it all

started from there! At 16 I got

a part-time job while at school,

just to see what hairdressing

was like. I knew I wanted to

work in a fast-paced, top London

salon. I went for 30 interviews,

Brooks & Brooks was my first

trial day, I went for a few more

after but I knew Brooks &

Brooks had my heart!

DARCIE HARVEY

AGE: 20

SALON: BROOKS & BROOKS

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

I have so many amazing memories

already! The night before assisting

Takuya Morimoto [former It Guy,

session stylist and Brooks & Brooks

stylist] for Paula Knorr’s London

Fashion Week show was one. The

whole team stayed at an Airbnb

house, played loud music

and experimented with

different textures on

head blocks. Most

of the team were

Japanese and didn’t

speak English,

but no words

were needed – it

was all about hair!

WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME?

I want everything. I want to be a really strong

precision cutter, do the biggest blow-drys.

I want to be an educator, in and out of the

salon. I want to be a part of the Brooks &

Brooks Artistic Team. I want to be working

with photographers, stylists, make-up artists,

designers, magazines, models... I want to

make breathtaking collections that people

think: “How did she do that?” I want to be the

lead hairstylist for shows at LFW. Basically, in

10 years’ time, I plan to be living the dream.

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

Probably to have my own salon

and to put on my own show,

a bit like Brooks & Brooks

Unveiled. Sally and Jamie

Brooks got the whole team

involved. I’d love to throw

myself in the deep end, and

really push the whole team

to the max to get the best

work out of them. Sally and

Jamie produced a spectacular

show and the whole team left

feeling amazing. It must be an

incredible feeling for a boss!

22

CREATIVE HEAD


#CHedit

Inside

story

TINT LEEDS

TWO YEARS IN the planning, former It List It Guy Matthew Sutcliff e has

unveiled Tint with co-owner Steven Whiteley. Based in an old offi ce supplies

store, it’s taken six months of revamping to hit that Swedish-designermeets-photographic-studio

vibe (local branding agency Golden has

helped, too). Introducing a huge window has welcomed in more light, a key

concern. “A salon has to be about both the client and the hairdresser,” says

Matthew. “It has to be a good place to do hair.” And that it is, thanks also

to the modular approach they’ve taken to the interiors, ensuring everything

can be unplugged and reordered. Chairs from Salon Ambience and lights

by Tom Dixon also give it a clean, modern edge, and we love the enormous

reception desk – just don’t tell anyone it’s made out of wood from Costco.

“When it’s your fi rst salon you save money wherever you can,” he laughs.

HOT BUYS

UNDER THE DOME

This one is quite literally hot –

Infrared from Pietranera is a

technical heating lamp, height

adjustable to ensure they work

in however much space you

have. They look great too;

choose from classic white, red,

and black or go metallic with

gold, silver or copper.

£375+VAT

020 8903 0002

lsehair.com

now open

KEATS HAIR HAMPSTEAD

Spacious, chic and beautifully designed, Keats

Hair is all about five-star service in one of

London’s most bouji neighbourhoods.

24 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Against

the clock

The need for speed in the salon has never been more important, which is why

you need the new-look Spectrum lightener by Affinage

WHAT CAN YOU do in 12 minutes? Have a quick peek at

Instagram and Facebook? Make a cup of tea? Paint your

nails? Now you can lighten clients’ hair with Spectrum

by Affinage.

The multi-tonal lightening system is a quick and easy on or

off-scalp lightening system that lifts and tones the hair in one

step in 12 minutes or less – perfect for today’s busy client.

Whether you want to create cool icy tones or give clients’

hair a sun-kissed look, Spectrum allows you to do it all in one

easy process without compromising the condition of the hair.

With new-look packaging and improved ammonia-free

formulations, Spectrum lifts up to five levels and can cut

through tints while being gentle on the hair and scalp. This is

due to DATEM PLUS technology, which ensures the hair lifts

up to five levels, resulting in stunning fade-resistant colour.

The toners are a mix of warm, neutral and cool. Warm

toners provide natural-looking highlights by enhancing the

warmer shades in the hair; while the neutral toner enhances

the underlying natural tones in the hair for beautiful, sunkissed

effects; and the cool toners subdues warm tones,

maximising the lightening effects. As Spectrum lifts and

tones at the same time, express colour really has never been

so easy. So whether you choose balayage, use foils or

lift your client’s hair all over, Spectrum can do it all –

and in the time you need it finished in.

Lighten clients’ hair in their lunch break with Spectrum. For information, call 01794 527111 or visit affinage.com

CREATIVE HEAD

25


FROM INSIDE

THE SALON

KEVIN FRANKS

NOVO HAIR AND NHF MEMBER

When I first

started as a salon

owner I used

chair renting, but about

20 years ago switched to

having employees. I can

see why self-employment

is attractive – those salons

don’t have to worry

about employer National

Insurance contributions;

administering PAYE;

paying a pension, sick

or holiday pay; even

paying them the National

Minimum Wage. They

can keep below the VAT

threshold, too. In reality

there’s no difference

for clients. It’s hard

competing; it doesn’t

feel fair that a business

trying to ‘do the right

thing’ in terms of how

it’s run should effectively

be penalised. But my

business only really started

to grow once I began

to employ people – we

now turnover £1m. The

culture is so different; you

have an active interest

in developing your staff,

you take responsibility.

We’ve won many awards

for training and we have

our own development

programme. We’ve had

trainees become managers

and then stakeholders

in Novo Hair, too.

THE

BUSINESS

EDIT

IS THE GIG

(ECONOMY) UP?

SELF-EMPLOYMENT works well for many

within the hair industry, and a new NHF

survey has the results to prove it (see page 33).

But it’s also clear there are plenty of salons

who resent it as a business model – those who

choose to employ staff would like a much more

level playing field. Many see chair renting

as an excuse for business owners to gain

an unfair competitive advantage, chiefly by

skirting tax and employment responsibilities.

It’s why the government has been compiling

its Review of Modern Working Practices, an

investigation into the ‘gig economy’ after

high-profile cases involving companies such

as Uber and Deliveroo. Research by the NHF

in 2016 illustrated that 48 per cent of people

working in hairdressing are self-employed.

According to the new survey, the main

reason for employers to use self-employed

people was the savings that can be made on

areas such as holiday pay, maternity/paternity

leave and pensions. When it came to the

workers, many self-employed respondents said

they preferred working this way because of the

freedom and flexibility it gave them – 69 per

cent said they were “absolutely fine with being

self-employed, it works well for me”.

Yet salon and barbershop owners who

preferred to use employees complained

strongly that they felt disadvantaged. One

salon owner who responded to the NHF

survey, said: “Employing staff makes it

harder for us to operate and offer

competitive pricing. Wages, taxes, pensions

and holidays have to be taken into account.”

Indeed, VAT was the main issue – a selfemployed

person working in a salon is, from a

tax perspective, a single ‘entity’ and unlikely

to exceed the VAT threshold. And although

evidence was anecdotal, many respondents

argued that plenty of self-employed chair

renters take cash-in-hand payments that were

not declared for tax purposes and, in turn,

damaged the reputation of the industry. Add to

that the investment that salons make in their

own employees through staff training, and

many felt the lure of self-employment meant

they didn’t get to see any return.

So where do we go from here? The NHF

is calling for a number of changes, starting

with a reduction in incentives that encourage

‘bogus’ self-employment. This will mean less

temptation for unscrupulous employers to

effectively ‘impose’ self-employment on their

workers to reduce costs or admin headaches.

Where self-employment is a genuine choice,

the NHF is also asking for a legal contract

between the business owner and the selfemployed

worker that clearly sets out rights

and expectations, ideally supported by a

government-backed Code of Practice.

There’s also concern regarding the uniform

rate of VAT and a single threshold. Unlike

capital-intensive businesses, which can claim

VAT back on the purchases they make, for

businesses that are labour-intensive (such as

hairdressing and barbering) the biggest cost

by far is wages.

26

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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PENSIONS MAY NOT be the most

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The arrival of pensions autoenrolment

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CREATIVE HEAD

27


#BusinessEdit

The Numbers Game

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

MALE GROOMING

As the launch of Creative HEAD’s

Mr. Q brand illustrates, the male

grooming boom isn’t dissipating, but

our Reader Panel was divided on if

male clients needed a separate area.

“There’s no crossover for male and

female clients, they have their own

areas and staff, which works well,”

says Isaak Brading at Mod Salons,

while Victoria Stevens at Tops Salon

explained: “We used to have an area

with clippers and manly posters and

they didn’t like it, they wanted to be

in the main salon.” They also have

a better understanding of what they

want: “Guys are asking for more

technical things now, not just ‘the

usual’,” says Emma Simmons from

Salon 54. “They’ve got more clued-up.”

8.6%

88%

of salons

believe

men are

more loyal

clients

WAS THE

AVERAGE RETAIL IN

MAY TURNOVER

£46.92

WAS THE AVERAGE CLIENT SPEND (EX. VAT)

13.7%

AVERAGE TOTAL CLIENTS

WERE NEW CLIENTS

40%

off er or

intend

to off er

additional

services

34%

agree men

are more

likely to

spend

on retail

We have just launched an app that you can book

through. A lot of guys book online, about 55 per cent

(way more than the ladies), and my intention is to

push for everyone to book that way. I find men are

much more tech-savvy

ISAAK BRADING, MOD SALONS

BUSINESS IN MAY 2017 COMPARED

WITH APRIL 2017?

steady

12%

declining

12%

growing

76%

Most effective

methods of

marketing to men:

Word of mouth

Facebook

Twitter

BUSINESS IN MAY 2017

COMPARED WITH MAY 2016?

steady 6%

declining

18%

Men are taking much better care of their image than 10 years ago, so now is the time to invest

in the male market. On the whole, the male average bill has grown by 4.96 per cent in just three

years. Salons need to train up and expand their horizons to include this burgeoning sector to boost

turnover. The first step in this process is to get a precise analysis of your salon figures and for this a

good management tool is indispensable. The best programme on the market is Merlin from Ikosoft.

The second step in tapping this market is to branch out with new services and offers, with the goal

of encouraging your clients to go beyond a simple cut and finish, with services

such as beard-colouring or male-oriented retail products. Finally, you need to

keep hold of your men once you’ve got them, with targeted marketing using a

programme like Merlin to squeeze every last drop from your client data.

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

growing

76%

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

28

CREATIVE HEAD


Look to your future...

Celebrating 30 years of innovation, collaborations, industry excellence

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HAVE WE GOT

TRAINING WRONG?

LET’S START AGAIN

IF WE WANT PEOPLE TO ASPIRE TO BE

HAIRDRESSERS, IS NOW THE TIME TO

REVOLUTIONISE TRAINING? ASKS KEN WEST

KEN WEST IS DIRECTOR OF

BUSINESS EXPERTS 3•6•5

THERE IS NO RIGHT OR WRONG but there is definitely

different, and what I always like to do is to challenge your

thinking. What I want to do now is challenge the thinking of

our industry as a whole.

Last year at Salon Smart I started to make people think

about the type of people they take on as trainee hairdressers.

Traditionally, salons have taken on school leavers – but

why should that be? We followed up this discussion at

Salon Smart this year and many salons have changed their

thinking. So, if we can change who we train, then why not

how we train?

Traditionally we have ‘trained’ people on apprenticeships

for three and sometimes even four years. Three or four years

of low pay and hard work for them, and three or four years

before they can produce a meaningful income in their salon.

But why does it need to take so long?

The generation we are working with expects everything

now; they are used to getting things quickly and they want

to be able to live a life equal to their peers. I was talking to a

young man recently who was getting depressed by the fact

that he was in the third year of his training and yet was still

earning way less than his friends. He could already see that

when he finally qualified, his earning potential would still

lag behind.

So, why does it take so long to train? Most apprentices

receive one day of practical training a week. They probably

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do this 48 times a year. That’s 144 days in three years. That

is just under 29 weeks of training… so why does it take

three years? I believe that there are two aspects to training

– learning the practical skills and getting a qualification,

usually an NVQ of differing levels. What I don’t understand

is why the paradigm of delivering the latter has to control

the pace of the former.

It also takes three years because the rest of the time these

apprentices aren’t training but carrying out mundane tasks

in the salon. Do you think this is how an accountant trains,

or a doctor or a dentist? And we wonder why we are not

respected as professionals…

Wherever I go, salon owners are moaning about the lack

of qualified stylists and the shortage of apprentices – yet

what are we doing that is drastically different to rectify this

situation? I realise that what I’m saying will ruffle some

feathers and upset some people. Feather-ruffling I’m happy

to do, but upsetting people is not my intention.

My intention is to make people think, as if we were

starting from scratch. There is a problem – how can it be

solved? We have a shortage of stylists, so how quickly can we

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create new ones.

What I do know is that nothing is as certain as change

and I’m already talking to some big industry players about

how we could re-invent the way we train. It won’t be easy,

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is never easy. If you only do the easy stuff then you’re never

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Who ever makes this work could become the go-to

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I believe it will happen… it has to!

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the only thing

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PLEASE GIVE KEN FEEDBACK

Email him directly on KenW@365Hair.com

CREATIVE HEAD

Successful Business Coaching for Salons

visit us online

365saloneducation.com


#BusinessEdit

GARRY CRACKLE

OPT PENSIONS

WHAT DO SALONS NEED TO

KNOW ABOUT PENSIONS

AUTO-ENROLMENT?

The law on the employer

duties and safeguards

commenced in July 2012

making it an employer’s duty

to automatically enrol certain

workers into a workplace

pension. Individuals who

earn £10,000 and above per

year and those who are 22

to state pension age fall into

this category. Employees not

in this category can ask to be

enrolled into a scheme.

HOW DO YOU HELP FIRMS

SET UP PENSION SCHEMES?

At Opt we have an easy to set

up scheme for employers on

our online system ROOT.

We provide telephone

training on how the system

works. Our regional

development managers

will visit the employers

and answer their queries or

help set up a scheme on our

system should the need arise.

WHAT SUPPORT IS THERE

AFTER THE SCHEME IS LIVE?

Our trained and dedicated

staff will help answer all your

queries once the scheme is

set up. Whether the question

is regarding your pension

set up, login details, opt out,

transfers etc our staff will be

more than happy to help you.

Q

A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

DENISE MCADAM, CELEBRITY STYLIST

What’s been the highlight of your career to date? @misterhaircare

So many! One highlight has to be when I was invited to do a Sarah Ferguson’s hair for her

wedding to Prince Andrew. I worked with the photographer Albert Watson and late Jane Packer,

who helped me create flowers for the hair to go down the aisle, and we had 80 seconds for the

quick change as the bride returned in her tiara. The curls were easy… I was the Queen of Curls!

What’s your top tip for someone starting out? @MyFaceHub

Researching a good apprenticeship that offers you the opportunity to go to college or a salon

academy, make a presence within the industry by entering competitions and learning to be the

best you can be. Hairdressing is not just a job, it’s an incredible career that can take you all over

the world if you work hard. Working 9 to 5 does not exist in this industry.

What is your take on women in the industry – why does a glass ceiling still seem to exist?

@spencerscissors

When I started out it was very much a male-dominated industry, which made me more

determined. When I joined Michaeljohn in 1979 I was the only female session hairdresser. Now,

times have changed. Women in the industry are making hairdressing a career and not just a job

that fitted in around a family. Inspirational woman like Rita Rusk, Jo Hansford, Jennifer Cheyne,

Beverly C and myself led the way for women in the ’80s and it was tough as it was a boy’s club.

However I worked with many of the inspirational male hairdressers who are still at the top of

their game today. As the ’90s took hold we had as many newspaper column inches as the men

– the media embraced women such as Nicola Clark and Antoinette Beenders, and now we have

a talented new generation including the inspirational Sophia Hilton. I do think that the glass

ceiling is cracking!

Do you have any career regrets? @RadiantHairC

Not taking the right advice and spending too much on lawyers… maybe that’s why my daughter

has followed a career in law!

Next issue: Darren Ambrose from D&J Ambrose. Tweet us at @creativeheadmag

Insider Insight

Supported

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by

is the average increase in orders a salon receives from optimising content. There are three

key parts to creating a great online profile. one, professional photographs to show off

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out menu to help customers find exactly what they’re looking for. Treatwell has tested these

on thousands of salons and results prove it boosts bookings, engagement and trust.

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

32 CREATIVE HEAD


#BusinessEdit

IT’S THE FINAL

COUNTDOWN

FOR AWARDS

ENTRIES FOR THE new NHF Business

Awards will close at 5pm on Friday 28 July

so you need to act quickly!

The awards have been launched to

mark the NHF’s 75th anniversary and will

showcase and celebrate the best salons

and their teams around the country. It

is open to both NHF members and nonmembers.

The awards themselves will

take place on Sunday 19 November at the

VOX Conference Centre at the NEC in

Birmingham. Find out how to enter at

nhf.info/nhfbusinessawards

GET SMART

ABOUT STAFF

ABSENCE

THE NHF HAS produced a guide to help

business owners manage staff absence

more effectively.

The NHF Guide to Absence Management sets

out the procedures a business owner needs to

follow when an employee is absent from work

because of sickness, injury or for any other

reason. This includes setting out how employees

should go about calling in sick, the role of “selfcertification”

(or how long an employee can be

off before they must have a note from their GP),

when Statutory Sick Pay must be paid and for

how long, and issues such as how to conduct

return-to-work interviews.

The guide is

available at

nhf.info

STOP PRESS! Finalists for the NHF’s

Incredibles competition have been

revealed! Visit nhf.info/incredibles

CHAIR RENTERS ‘HAPPY’

WITH SELF-EMPLOYMENT

SELF-EMPLOYMENT CONTINUES to be popular for workers within the hair

industry, with its flexibility outweighing the negatives of loss of benefits such

as a pension and sick pay, according to NHF research.

More than two-thirds (69 per cent) said they were “absolutely fine with

being self-employed, it works well for me”. Their main concerns about leaving

employment were losing access to paid sick leave (31 per cent) and not

having an employer pension scheme (24 per cent). A total of 15 per cent – and

especially those chair or room renting – also complained they felt “treated like

an employee but with none of the benefits”.

For salon owners, the main reason for using self-employed workers was to

save on costs and reduce red tape. But the survey also highlighted how many

salon owners who rely on employed staff resented the competitive advantages

such self-employment-based salons could get as a result.

The results are from a survey of more than 500 hair and beauty business

owners, self-employed hairdressers, barbers, beauty therapists and mobile

workers, and builds on NHF research from 2016 which found 48 per cent of

people working in hairdressing and barbering are self-employed.

The findings will be submitted to the government’s Review of Modern

Working Practices, which is looking at the rise of the so-called “gig” economy,

prompted by court cases involving companies such as Uber and Deliveroo.

For more on this topic, see Business Edit on page 26

Salons needed to help

homeless women

MARTYN MAXEY HAS set up The H.A.I.R Foundation to help vulnerable and

homeless women regain their confidence and self-esteem – and is urging other

hair and beauty salons and barbershops to get involved.

It offers free hairdressing to homeless women via bi-monthly events at his

salon, but Martyn – an NHF member who runs Martyn Maxey Hairdressing

in London’s Marylebone – wants to build a UK-wide network of salons willing

to volunteer with drop-in, day and care centres. “This is more than just a

haircut, it is supporting women to take the steps they need to feel good about

themselves and be a valued member of society,” explained Martyn.

Visit thehairfoundation.org for more information

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

CREATIVE HEAD

33


The L’Oréal Colour Trophy 2017 judges

L’ORÉ A L

COLOUR

TROPHY

COME together

Nick Grimshaw

34

We love the excitement of seeing who wins the

L’Oréal Colour Trophy Grand Final, so we couldn’t

wait to join 1,300 of the industry’s biggest names

and head to Battersea Evolution. There we

witnessed the ever-cheeky Nick Grimshaw, a

huge catwalk, enormous video screens and the

buzz of brilliant video and music content, too. The

fi nal is a wonderful way to start the summer with

salon owners and their teams taking time to toast

everyone’s talent. What also gets those tummy

butterfl ies fl uttering are the shows – over the years

there have been some jaw-dropping moments,

and you can chalk 2017 up to another one for the

record books. First was the Expression of Colour

Collective – Siobhan Jones of Headmasters;

Skyler McDonald from Skyler London; MJ Farmer

of Rush Hair; Sarah Clarke-Lees from Saks;

Grace Dalgleish of Brooks & Brooks and Andria

Kaisharis from Fowler35 – illustrating the vibrantly

creative possibilities with #COLORFULHAIR, the

new colour launch from L’Oréal Professionnel.


#LCT17

Siobhan Jones

Expression of Colour Collective

Skyler McDonald

35


L’ORÉ A L

COLOUR

TROPHY

EARTH, WIND

and fire

For the sheer scale of vision, technique and beauty, the Elements presentation from the Toni&Guy international

artistic team will go down in L’Oréal Colour Trophy history. With a wardrobe of custom-made (and utterly

breathtaking) Giles Deacon gowns, models came alive under snow and ice with stunning avant garde-tinged

textures and sculpture. It was a tour de force from Sacha Mascolo-Tarbuck and her team. Sublime…

36


#LCT17

Indira Schauwecker

The Toni&Guy team

37


L’ORÉ A L

COLOUR

TROPHY

EDGE

OF

Nashwhite

glory

It might be the longest running hair

competition in the world, but there’s

something so fresh about the Grand Final

of the L’Oréal Colour Trophy. Celebrating

an amazing 62nd year, it showcased

the best in UK professional colour skills

and creativity. This is a competition that

challenges technicians with colours that

clients will actually crave, too – no mean

feat! Also impressive is the list of the

judges queuing up to be a part of it all

– think Adam Reed, Trevor Sorbie MBE

and Most Wanted Legend, Errol Douglas

MBE. Once the winners were unveiled,

the dance fl oor packed out thanks to DJ

Jay Harrison. And the party continues for

the winners – they’ll now embark on a

year fi lled with once-in-a-lifetime projects.

We can’t wait to see more!

L’Oréal Professionnel’s Monica Teodoro

Brooks & Brooks

The Social

Seanhanna

38

The Gallery Haircutters

Royston Blythe


#LCT17

Love The Salon

AND THE WINNERS ARE…

L’ORÉAL COLOUR TROPHY AWARD 2017

First place: Linton & Mac, Aberdeen

Second place: Brooks & Brooks, London

Third place: Simon Webster Hair, Brighton

Simon Webster Hair

Harriet Stokes

MEN’S IMAGE AWARD

First place: The Social, London

Second place: Brooks & Brooks, London

THE L’ORÉAL COLOUR TROPHY

STAR AWARD – JUDGES’ FAVOURITE

Harriet Stokes, Not Another Salon

L’ORÉAL COLOUR TROPHY

REGIONAL WINNERS

Northern Ireland – Petras House of Colour,

Armagh

Scotland – Linton & Mac, Aberdeen

North East – Contemporary Hair Academy,

Middlesbrough

North West – Royston Blythe, Shrewsbury

Midlands – Love the Salon, Gloucester

Eastern – The Gallery Haircutters, Norwich

South West – seanhanna, Bristol

Southern – Simon Webster Hair, Brighton

London – Brooks & Brooks, London

AFRO LOOK AWARD

Nashwhite, Leamington Spa

Linton & Mac

39


AGE IS JUST A

YOU’RE ONLY AS YOUNG AS YOU FEEL, AND NOW YOU CAN HELP YOUR CLIENTS NOT ONLY

FEEL BUT ALSO LOOK YOUNGER WITH AGE DENIED BY TIGI COPYRIGHT©OLOUR

WHY SHOULD WOMEN have to act their age?

We’ve got just the thing to help your clients take

control of ageing hair – AGE DENIED by

TIGI copyright©olour.

There’s no getting away from it – anti-ageing is

big business and hair can be one of the first things

to show signs of ageing as it usually becomes less

pigmented, thinner, coarser and drier as we age.

Almost half of salon colour clients are concerned

about grey coverage, but all too often colours used

on this type of hair are matte and heavy. As a result,

women yearn for restorative colour treatments with

natural-looking results. While you can’t provide the

elixir of youth, you can help your clients’ hair look

rejuvenated and multi-dimensional once more with

AGE DENIED. This permanent hair colour range:

• Is made up of 14 pre-blended shades with a

natural base

• Features AGE DENIED Rejuvenating Complex,

including three anti-ageing ingredients

• Provides up to three levels of lift

• Provides up to 100 per cent coverage on more

than 50 per cent non-pigmented hair

• Has a 1:1 mixing ratio and is compatible with the

existing TIGI copyright©olour activator range

Help your clients take control of ageing hair with

confidence and sophistication with AGE DENIED –

because it isn’t about lying, it’s about denying.

40


SALON SUPPORT

The TIGI Colour Education

Team is on hand to support

salons using AGE DENIED

should you need any

development of technical

skills and further education is

available at the TIGI Academy.

CREATIVE HEAD ADVERTORIAL

AND DON’T FORGET THE TIGI APP 24/7!

Created as a further educational

tool to provide new ideas and

techniques, the latest colour

techniques are regularly

uploaded, while you can also

create and save your own

techniques and sectioning

patterns. For information on

educational support, email

maria.carrubba@tigi.com

“AGE DENIED

FOCUSES ON

THE CORE SALON

CLIENT WHO WANTS

TO RETAIN HER

YOUTH. IT’S ABOUT

EMPOWERING

WOMEN TO LOOK

AND FEEL GREAT

AND GIVE THEM

CONFIDENCE TO

FEEL POWERFUL

AND A LITTLE SEXY”

ANTHONY MASCOLO,

INTERNATIONAL ARTISTIC

DIRECTOR OF TIGI

For more information call 0844 844 0944, email eu-customerservice@tigi.com or visit tigiprofessional.com/colour.

Stay up-to-date on the latest news on social media #14shadesyounger #AGEDENIED

41


TEAM AWARDS

BEST SALON TEAM

Category sponsor

Cut and Grind, London

Larry King, London

Not Another Salon, London

Hazel & Haydn, Birmingham

Simon Webster Hair, Brighton

BEST LOCAL SALON

Category sponsor

2017

FINALISTS

REVEALED

THE WAIT IS OVER – THE JUDGES HAVE

SCRUTINISED, DELIBERATED AND MADE

THEIR DECISIONS AND WE HAVE OUR

MOST WANTED AWARDS SHORT LIST!

creativeheadmag.com/mostwanted

@creativeheadmag #MWIT17

barn//it Hairdressing, Manchester

Emma Hellier, Bexhill On Sea

Jas Hair Salon, Salisbury

Sally Montague Hair Group, Derby

Sixth Sense Salon, Sutton Coldfield

BEST NEW SALON

Category sponsor

Charlotte Cave, London

Larry King, London

Matthew Curtis Rosewood London, London

Ruffians, London

The Box, London

BEST SALON

EXPERIENCE

Category sponsor

Electric Hairdressing, Brighton

Hare & Bone, London

Not Another Salon, London

Paul Edmonds, London

Ruffians, London


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JULY

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/AUGUST/SEPTEMBER

JULY/AUGUST/SEPTEMBER 2017

2017

MISTER QUARTERLY


NOBODY KNOWS MEN

LIKE AMERICAN CREW


STYLING

A wide variety of styling products to

achieve any look and master every

technique, including waxes, pomades,

gels, creams, sprays and powders.

Paraben-free and water soluble formulas

that wash out of the hair easily.

HAIRCARE & BODYCARE

A complete range of hair & bodycare

products that are designed especially for

men’s skin, hair and scalps. Containing

key ingredients that help to stimulate a

healthy hair growth without weighing

it down. Suitable for all hair types.

SHAVING & SKINCARE

A shaving and skincare range designed

to suit every gentleman’s shaving regime.

Containing a range of essential oils and

ingredients that ensure every product

cares for even the most sensitive skin.

Also available in back-bar

formats for in salon services.

COLOUR

A bespoke in salon colour range

that subtly blends grey from the

hair to give a natural look without

any element of brassiness.

FRAGRANCE

Unique, masculine fragrances that

will take you from day to night.

@americancrewuk

TO STOCK AMERICAN CREW CONTACT

UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com


THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

Meet Mister Quarterly – Mr. Q to his friends – the new

men’s grooming and barbering brand from Creative

HEAD. We’re here to share a very modern and exciting

view on the groom boom, packed full of insight, trends,

debate, personalities, the coolest barber shops, the hottest

boys’ toys, stunning photographic work and exclusive

access to London Fashion Week Men’s – every quarter, in

its own magazine within Creative HEAD. Enjoy…

YOU NEED

TO MEET…

DAREN KENNY

AKA Baldy of Baldy’s Barbers,

UK lead educator for Andis

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

1.

from the French port in 1940.

See Dunkirk: Tom Hardy, Cillian

Murphy and Harry Styles star in

this Christopher Nolan-helmed

WWII story of the allied evacuation

In cinemas 21 July

2.

londonschoolofbarbering.com

3.

Perfect your fades: London

School of Barbering has a

few spaces left for Clipper

Fading Fundamentals, a one

week course starting 24 July.

Visit Creative HEAD

Education: Check out Most

Wanted Male Grooming

Specialist, Chris Foster, as he

becomes our Featured Artist

for August! Throughout August,

creativeheadmag.com/education

Describe yourself in five words.

Husband, father, friend, introvert,

extrovert.

Why are you known as ‘Baldy’?

When I opened a new shop in 2000,

I wanted to create a shop and a

character. I was once handed a flyer

in the late ‘80s and it said: “Who

is Albert Turkey?” It made people

curious so I did a similar thing: “Who

is Baldy?” People then associated the

name with me and Baldy was born!

What’s exciting you about British

barbering right now?

I love the wave of young, talented

barbers coming onto the scene.

They’ve started to push the

boundaries and that makes everyone

up their game. There’s a massive

emphasis on styling as well as the cut.

The barber that inspired me is…

I hate to say this, because he’ll never

let it go! Kieron Price, AKA Kieron

the Barber, because he taught me

‘don’t ask, don’t get’ and how to use

social media to help me build my

brand. I admire him greatly.

Who should we get to know?

Alan Beak has always been one of

my favourite barbers, Ryan Cullen

always puts a new spin on things,

and I’ve always got to go classic with

Frank Rimer.

If I could change one thing…

Now it’s become its own beast, I

would love barbering to get the

same respect and accolades as

hairdressing. It’s no longer just

male grooming, it’s grown into the

barbering industry.

You might not know this about

me… I still ride a BMX bike and I’m

nearly 50 years old!

Say hello to me at…

@baldysbarbers

ON THE COVER

Hair by Denis Robinson, Ruffians creative director, and the Ruffians

Art Team. Photography by Chris White

04 Mister Quarterly


54%

NEW GROOM ROOM

18Fourteen, Stanmore

of barbers’ clients aged 18 to 40

would prefer to book online or

via a smartphone app, rising to

66 per cent in London

SOURCE: A poll of 1,200 people by

software firm Mojo and The

Bluebeards Revenge

Wondering about that name? This male grooming haven uses the owners’ dates of birth

to form its moniker. It prides itself on offering the solutions to men’s needs – barbering,

facials, waxing, manicure, pedicure and body treatments, and clients can choose from

a range of drinks including beer, coffee or even a nice single malt. Chaps can relax in

luxurious Takara Belmont chairs, or on the REM couch, supplied by LSE.

Wahl is unveiling Men’s Method, a unique

college training programme that combines

the history of men’s hairdressing with

contemporary salon techniques, with a

limited number of Wahl Men’s Method UK

Training Academies approved each year.

To see more, visit mensmethod.co.uk

05


ON THE SHELF

BOYS’ TOYS

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP

Redesigned and reformulated,

label.m’s Texture Wax Stick

is now softer on contact and

perfect for those who hate

mess. It’s totally flexible

and can be built up

as needed.

RRP £11.50

01753 612090

labelm.com

It’s not just about hair… American Crew’s

With All-in-One Face Balm Broad Spectrum

tonnes

SPF 15 helps prevent irritation from

of brands

shaving and fights the signs of

in one place,

ageing. Just use after shaving

Basin St from

or as a daily moisturiser.

Salon Services is your RRP FROM £16.50

new destination

020 7391 7440

for essentials.

americancrew.com

From £1.99

0330 123 1907

salon-services.com

New

groomers

from TIGI’s

Bed Head for

Men include Lion

Tamer beard balm

and Mo Rider

moustache crafter.

RRP from £9.95

0844 844 0944

bedhead.com

Neal & Wolf has unveiled five new products

designed exclusively for men and male

stylists. Check outs its new Alpha

Club too, a unique online society to

give men style advice.

RRP £12.95 each

01282 444 900

nealandwolf.

com

With

XTR

technology

and a magnetic motor,

this revolutionary ProAlloy

clipper from Andis is powerful

and quiet. An all-round star!

£84.99+VAT

andis.com

Breathe new life into your interior

with the Horizon barber styling

unit from Salon Ambience.

PROMO PRICE £847

(RRP £1,599)

07554 990965

salon

ambience.

com

Looking for the perfect

chair for your grooming

retreat? Then cast your

eyes over the smooth lines

of the Pietranera OM-X

Unisex Optima chair. It can

be upholstered in a wide

selection of finishes.

£1,500 + VAT

020 8903 0002

lsehair.com

Use talc in the shop to reduce

skin irritation? Try The

Bluebeards Revenge’s

Talc for Men.

RRP £9.99

01752 898191

bluebeardsrevenge.

co.uk

06 Mister Quarterly


#TRENDING

Anna Chapman

KTZ S/S18

London Fashion Week Men’s

Session stylist Anna Chapman has been building her

portfolio with incredible men’s work ever since she won

the It List Fashionista title in 2013. For S/S18, she had the

opportunity to lead her first show, working with KTZ. “It was

amazing to work with the brand – it is young and cool so it

was really exciting to be asked to collaborate,” she says. “The

collection’s inspiration came from the designers’ interpretation

of the Lord of the Flies and there was a rebellious, dirty punk

vibe running throughout.” Using L’Oréal Professionnel

Tecni.ART Pli on damp hair before using Infinium

hairspray with a dryer and finishing with Tecni.

ART Density Material Wax. Anna adds: “I was

so excited to lead my first show – it was a

proud moment. I hope it’s just

the beginning…”

Images courtesy of L’Oréal Professionnel

Mister Quarterly 07


HAVING FOUNDED AMERICAN

CREW 23 YEARS AGO, DAVID

RACCUGLIA IS A BARBERING

LEGEND. AS CREATIVE HEAD

LAUNCHES MR. Q, WE ENJOYED

AN EXCLUSIVE AUDIENCE WITH

HIM TO DISCOVER HIS INSIGHT

ON CREATING AND NURTURING

A BRILLIANT MEN’S BUSINESS…

HOUSE OF

DAVID

Today’s world is about having a

culture you can talk about with

pride. That’s what makes somebody

interested in you. You have to

resonate with someone’s style.

It’s very saturated now – when I

launched American Crew there

were almost no products on the

market for men, no professional

products for sure. We’re the same

company we were 23 years ago.

We don’t change, we adapt.

Launching something on a

shoestring today is not only

possible, it’s likely. But you

have to speak for your consumer.

The world is waiting for the Next

Big Thing. You can communicate

through social media, set up a

soapbox and see it go viral potentially

for nothing. There’s a certain brilliance

and understanding of getting your

message out there. That opportunity

didn’t exist when I started; that alone

gives you a leg up in this world.

You have to have something

that’s going to benefit others

in order to be successful. You need a

good location, a good team, skills. People

look for a quality of life when choosing

something like a restaurant or a

salon. We want to feel at home,

and if you create a barber shop

that gives your customers and

employees an incredible quality of

life, you’ll succeed. You have to be

a decent businessman to stay in

business – the key to that is making

more money than you spend, and

making enough to live off, it’s pretty

simple. But that’s not enough to make

your mark somewhere. Be really good,

really authentic and give your employees

a good quality of life, as well as yourself.

That sounds easy, but it’s not.

The two words that make everyone

– consumers and staff – happy are

‘needed’ and ‘appreciated’. It’s a

huge part of the culture to get right. And

the product that you create has to be

authentic, it has to cut hair properly, make

it better, but it’s all about giving somebody

something that they want and need. Timing

and understanding, there’s a lot to it.

08 Mister Quarterly


Men want to go to a barber shop. Is that

going to go away? I doubt it. When I started

American Crew, you still had old men smoking

in barber shops. You had the odd amazing

place, but today it’s part of our culture.

Sometimes things just come back because they

were needed and they were missed. Men want

that barber shop culture now – they want to

go somewhere and get their hair cut in an

environment that makes them feel masculine,

then get out of there and hit the road. The

youth of today is being raised in that culture,

walking to the barber shop holding hands with

their father. That memory will resonate.

You have to have passion for your idea –

although ‘passionate’ is an overused word. You

can be blindly passionate and clueless. It takes

research and love and an understanding of

history. Like anyone on a mission, you need to

go on tour. You have to spread your gospel.

One of the greatest things I had was a

mentor – I thought Horst Rechelbacher,

[founder of Aveda] was one of the most

amazing men on the planet. I idolised his

life – he loved art, he was smart, he read the

Wall Street Journal and he was a hairdresser.

He had a lot of good things to offer to a young,

ambitious guy.

You can’t be a perfectionist. If you are,

you take it personally. You have to be

someone who crashes and burns then gets

up and does it better. You learn from your

mistakes. Everything went wrong with

American Crew: products were spoiled,

packaging was ruined, money wasn’t there,

but at the end of the day there was always

something good to fall back on. Whatever the

obstacle, it never made me want to stop.

Whatever your weaknesses are, you have

to fill them with somebody else. You can’t

do it all on your own. Every day I look for

somebody better than me to be involved with

– I like to learn from people. Business is about

believing so much in what you want to do that

you’re stupid with the idea! You’re evangelical!

And those are the people who usually succeed.

Barbers are underrated. The men’s category

doesn’t get paid what it should. Women respect

what a hairdresser does, and I think they’ll

pay for it and feel that they’re getting good

value. Men have a poor attitude: “I’m not going

to pay that”, and barbers get stuck with it.

A good craftsman in this industry deserves

double what they make. A man can have a

great haircut and average clothes and still look

good. But he can have brilliant clothes and a

lousy haircut and he’ll look terrible.

DAVID RACCUGLIA’S

LIFE LESSONS

“Accept change and be part of it:

if you don’t, you’re dead.”

“Give back: that’s everything. You

won’t have a legacy otherwise. It’s a

team, a collective, a community. If you’re

not creating that then you have nothing.

Nobody will be at your funeral.”

“Enjoy the process: It’s about being

fulfilled, happy and challenged

every day, that’s what makes

you successful.”

Mister Quarterly 09


ALL-STAR MAN

MEET ADAM MIR, THE GLOBAL AMERICAN CREW ALL STAR CHALLENGE WINNER, AS HE

SHARES HIS JOURNEY FROM WOULD-BE MECHANIC TO INTERNATIONAL BARBERING SUCCESS!

Adam Mir (right) with David Raccuglia

Taylor Taylor Barbers’ Adam Mir was buzzing when he arrived

in Brussels. The chance to compete on a global scale with other

top barbers from around the world put fire in his belly. Here he

was, at the final of the American Crew All Star Challenge, and

about to shoot with brand founder and barbering legend David

Raccuglia. He couldn’t wait to get going!

Based in Sheffield, Adam has been a barber for 13 years now,

yet in that time had only entered one other competition – the

British Barbers’ Association Classic Master in 2013 (he won, by

the way). He realised it was time to test himself again, to try and

“get my name out there and show the industry what I can do”,

and his boss was pointing him to one contest in particular – the

All Star Challenge – using a shoot they had just done.

Thank heavens, as Adam scooped the UK title and was then

selected to compete at the global final in Brussels. This is an

incredible opportunity for any barber, as you are treated to a

week-long masterclass on men’s grooming and photography with

the American Crew senior team, including a shoot to create your

competition image with David Raccuglia.

“From the moment you arrive on the shoot the atmosphere

is amazing. Being surrounded by these top industry names is

overwhelming,” smiles Adam. “The competition itself is very

strict and professional, everything is done on a time limit. We

were all very nervous but it also made it very fair for everyone.”

So how do you choose the image that will be your calling card

under such time pressure? “In 10 minutes I had to get 160 images

down to one, so I started by going through and marking my

favourite shots,” he explains. “Eventually I got it down to three

images. There were two that I couldn’t decide on. In the end I

selected the image that had the better overall look… and luckily

10 Mister Quarterly


I was right to do so!”

Indeed, while David is

there to shoot, he cannot offer

any guidance or advice on that

final choice. “If you’re entering

All Star Challenge, the photo

you submit has to show technical

excellence, it can’t just be cool,”

states David, the man behind

the brand and the camera. “Men’s

hair is getting a little longer, more

textured; the shape of Adam’s model

was more editorial. Everyone felt it

had a nice modern balance yet still

looked technically excellent.”

Adam describes the reaction to his

win as “incredible”. “Just on social

media alone the response has been

brilliant. I’ve had people from all over

the world following me, sending me

messages of congratulations! I can’t thank

people enough,” he says. It’s also meant

stage appearances and now seeing his work

published around the world.

But he’s honestly rather flummoxed on how

he ended up in barbering, enjoying this level

of success. “I still don’t really know, it kind of

just happened,” he laughs. “All the way through

school I wanted to be a mechanic until I did my

work experience in a garage and realised working

out in the cold wasn’t really for me, but I still didn’t

know what I wanted to do! I started cutting my

friends’ and family’s hair at home as a bit of a hobby

and soon saw how much I enjoyed it.”

Enrolling at his local college to do barbering, he

says, is the best decision he ever made. “I like every

type of work, that’s the beauty of this job. No two cuts

or clients are the same, every person you get in your

chair is like a blank canvas waiting to be made into a

masterpiece,” he says. “Early in my career I mainly

did afro hair, a lot of fades and short work, but in the

past few years I’ve started to enjoy working with longer,

textured cuts.”

With this win he’s hoping to get into more stage work

and show people what he can do. “I’ve also taken on the role

of training director for Taylor Taylor Barbers and I’m really

enjoying it, being able to pass on the knowledge I’ve gained.

Hopefully education is another path I can venture down. And

I’d love to be an American Crew All Star educator!”

Any tips for barbers keen to make a name for themselves?

“Social media plays a massive part in the industry and it’s

something I struggle with, but just take as many photos as you can

and post them on social media to showcase your work,” he advises.

“Hard work and determination always pays off.”

And if you work hard, you need to play hard too! Adam is

currently in the process of organising a lads’ holiday to Australia to

meet up with some of his fellow All Star Challenge contestants, most

of whom he’s in touch with daily, thanks to a group WhatsApp.

You guys deserve it!

Mister Quarterly 11


LET THE GAMES BEGIN

S/S18 IS PROOF THAT LONDON FASHION WEEK MEN’S IS AT THE FOREFRONT OF SESSION STYLING

It could once have been argued that the men’s shows were eclipsed by the women, but that is no longer the

case; the past few seasons have seen the boys hold their own. London Fashion Week Men’s (formerly known

as London Collections: Men) has become a hub for creative hairstyling. Gone are the days when a touch of gel

was enough for the men – this season hair teams took inspiration from every corner of culture to create styles

that shouted as loudly as the clothes. We picked six stand-out shows from LFWM S/S18…

PRONOUNCE

TEIJI UTSUMI FOR

SCHWARZKOPF PROFESSIONAL

Sculpture and photography were

heavily referenced in this collection,

so naturally hair followed suit with a

graphic edge. Schwarzkopf Professional

OSIS+ G.Force was run through the

hair before finger waves were moulded

in. Once they had set in a hair clamp,

the wave was broken up using OSIS+

Soft Glam Smoothing Elixir. To seal,

hair was blasted with OSIS+ Session

Extreme Hold Hairspray.

TOPMAN

MATT MULHALL FOR

FUDGE PROFESSIONAL

A gang of ’80s club kids put on their

glad rags for the Topman presentation,

their hair damp with sweat as if they

had spent hours dancing. Matt Mulhall

began with wet hair and applied Fudge

Professional Hair Gum all over. He then

blow-dried and moulded the shape using

more Hair Gum. Some of these New

Romantics had their hair covered in

glitter, and the styles were secured with

Fudge Professional Skyscraper Extra.

BODYBOUND

PHILIPP HAUG FOR LABEL.M

With a collection that looked to the

‘peace and love’ movement of the ’60s,

it seemed only right that the hair at

Bodybound would take inspiration

from a young Mick Jagger. Philipp

Haug applied label.m Volume Mousse

and wrap dried hair from side to side

with the label.m cushion brush and

tourmaline dryer. Fringes were brushed

forward and separated slightly with

label.m Matt Paste for just the right

amount of undone rebelliousness.

12 Mister Quarterly


BOBBY ABLEY

YUMI NAKADA-DINGLE FOR

BUMBLE AND BUMBLE

As unexpected muses go, nobody saw

Teletubbies coming – and yet the ’90s

retrospective at Bobby Abley felt modern

and, well, cool. Yumi Nakada-Dingle

prepped hair with Bb. Thickening

Hairspray and blasted it dry. He then

sectioned it and tied in place with

elastics. Mini straighteners smoothed

each section, tips were painted with

Bb. Color Sticks and finished with

Bb. Strong Finish Hairspray.

CHRISTOPHER SHANNON

JOHN VIAL FOR

REVLON PROFESSIONAL

Christopher Shannon looked back to

his teenage years, with models wearing

Converse and playing video games in

a make-shift living room. John Vial

softened their moodiness with pastel

hair colours created using Nutri Color

Creme from Revlon Professional, while

their just-rolled-out-of-bed styles were

curated thanks to a cocktail of Revlon

Professional Style Masters Hairspray

and American Crew Grooming Spray.

VIVIENNE WESTWOOD

GARY GILL FOR

WELLA PROFESSIONALS

Hearts, diamonds, clubs and spades –

Vivienne Westwood’s eclectic show was

based around playing card suits. The

gravity-defying ‘conehead’ look started

with a tight high ponytail, which was

then blow-dried upwards with EIMI

Perfect Setting Blow Dry Lotion. The hair

was moulded into shape using plumber’s

pipe, hair doughnut rings and adhesive

bandages. It was finished with EIMI

Texture Touch to smooth and shine.

Mister Quarterly 13


SHOP TALK

POLE POSITION

JACKS OF LONDON

FROM LIVE SPORTS TO A COMPLIMENTARY BAR, THIS GROUP IS A REAL PEOPLE PLEASER

Southampton

Southampton

Guildford

Now with four shops in the south of

England and three more on the way,

as well as a training academy and its

Jacks True Gent range, Jacks of London

has blossomed impressively over the

past two decades and shows no signs of

slowing down. There’s a distinctly modern

approach to the stores, the cuts and the

business: you’ll find a complimentary bar,

live sports and big leather sofas in all its

stores. For regular clients there’s a Jacks

of London Loyalty Scheme in-store (get

£10 off any Jacks service after four visits),

while the Jacks image card gives clients

based at local businesses access to an

exclusive 20 per cent discount Monday to

Friday and VIP privileges. They’ve also

got weddings covered with a variety of

Grooming the Groom packages, and the

American Crew shaving line is now at

hand (the team even designed its John

Lewis Oxford Street window this summer).

The staff at Jacks of London has some real

gems, too – take Master Barber, Steven

Gasparetto, from the Guildford shop.

Trained at Vidal Sassoon, he’s recently

been nominated as a Most Wanted Male

Grooming Specialist and was also a finalist

in the American Crew All Star Challenge.

You’ll find him on the Jacks of London Art

Team, as well as heading up the training

academy. No two days are the same for

Jack – he could be at Milan Fashion Week

one minute then taking care of tennis stars

at The Queen’s Club the next!

Steven Gasparetto

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CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Gender blending and muted tones. Discover a new approach to androgyny in Chey Gale’s ‘Genderless’ collection

The biggest names, the brightest stars.

The countdown is on for Most Wanted

andt The It List 2017 Grand Final

Win a pair of Akito X-4 off-set,

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worth £200. Enter now!

Are you doing the ’Do? 100 UK salons,

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@creativeheadmag @creativeheadmag @creativeheadmag


INTERNATIONAL

BRIGHT

young things

MADE FOR GENERATION Z, NEON FROM PAUL

MITCHELL FOCUSES ON INCLUSIVENESS, INDIVIDUALITY

AND BUILDING SELF-ESTEEM. HAVING TEAMED UP WITH THE

DIANA AWARD CHARITY’S STAND UP TO BULLYING CAMPAIGN TO

EMPOWER YOUNG PEOPLE TO TACKLE BULLYING IN SCHOOLS AND

COMMUNITIES, NEON HAS RECRUITED A #NEONSQUAD TO INSPIRE

OTHER YOUNG PEOPLE WITH THEIR ANTI-BULLYING STORIES

PHOTOGRAPHY BY SARAH SILVER

52

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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53


Infused with

natural sugar,

Neon is a little sassy

and a little sweet,

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CREATIVE HEAD ADVERTORIAL

Meet Sugar

Cleanse Shampoo,

a total clean freak that

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Sugar Spray

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this body booster’s

ready with a pickme-up

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CREATIVE HEAD ADVERTORIAL

Hair’s freespirited

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Sugar Cream

Smoothing Cream

is a smooth operator

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HAIR Paul Mitchell Neon Team. MAKE-UP Vincent Oquendo. WARDROBE Eddie Schachnow.

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CREATIVE HEAD


INSPIRED BY ARTIST SONIA DELAUNAY, ADORED PRIMARILY

FOR HER PATCHWORK DESIGNS, THIS STORY FROM THE

ETHOS CREATIVE TEAM AND SHOT EXCLUSIVELY FOR

CREATIVE HEAD IS A PLAY ON TEXTURE, WITH COARSE MATTE

HAIR, MULTI-TEXTURAL CLOTHES, GLOSSY BACKDROPS AND

METALLIC MAKE-UP. FEEL THE LOVE WITH ULTRA TEXTURE…

PHOTOGRAPHY BY JAMIE COWLISHAW

CREATIVE HEAD

61


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CREATIVE HEAD


HAIR Ethos Creative Team. ART DIRECTION AND PRODUCTION Adam M Bryant. STYLING Ailsa McLaggan.

MAKE-UP Racquella Cass. CLOTHING trouble at mill, Manchester.

GO BEHIND the scenes of this shoot

at creativeheadmag.com/education

CREATIVE HEAD

63


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CREATIVE HEAD


Ever fallen

in love?

Yearning for a little punk attitude with your forwardlooking

fashion? Then embrace Romantic Anarchy,

the latest visual feast from Corrado Tevere at

Radio London Hair Salon and Gallery

PHOTOGRAPHY BY JC VERONA

CREATIVE HEAD

65


66

CREATIVE HEAD


HAIR Corrado Tevere, Radio London Hair Salon and Gallery. STYLING Tiago Nicholas Vallechi. MAKE-UP Sergio Alvarez. RETOUCHING Studio Navona.

CREATIVE HEAD

67


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Club

MED

SUN, SEA… SARDINIA! The sun-drenched Italian island

was home to nearly 800 hairdressers from 24 countries,

who congregated at the luxury Forte Village resort for Paul

Mitchell’s second annual Global Gathering. A fun-filled,

creativity-fuelled merging of education and inspiration,

it went down a storm with attendees, who immersed

themselves in specially crafted workshops, business

coaching classes and live stage demos and presentations

from Paul Mitchell master artists, including the UK’s Vicky

Panting and James Davies and global editorial and digital

director Lucie Doughty. Highlights included a session with

sales and marketing vice-president Jason Yates on the ‘six

economies of the salon’; business coach Antony Whitaker’s

talk about Generation Z and new consumer expectations;

and main stage appearances by global artistic and business

director, Robert Cromeans. Exciting revelations included

the launch of Paul Mitchell’s ‘electric youth’ styling

collection Neon, in-salon colour treatment Color Craft, and

a representation of 10 of the world’s most iconic brands

translated into hair, beauty and fashion.

HE’S THE MAN Hair legend John

Paul DeJoria strikes a pose with

Creative HEAD’s Joanna Andersen

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CREATIVE HEAD


Stephanie Kocielski

Robert Cromeans

Lucie Doughty

Angus Mitchell

CREATIVE HEAD 69


Samantha Hillerby

Lights, Camera,

STYLING

LONDON SIZZLED AS the The Coterie: In Session returned, showcasing the

hottest runway looks to a 120-strong crowd. Bringing the backstage onstage

and translating styles for salon clients was the name of the game, and boy, did

guest artists Joshua Goldsworthy and Samantha Hillerby deliver. Styling live

at Jet Studios, the super-talented pair created a series of trend-inspired looks,

all while offering top technical tips and being quizzed on their career histories

and inspirations by former British Vogue health and beauty editor and current

Birchbox content and creative director, Jessica Diner. Starting the evening

was Samantha – a first assistant to Guido for five years, who is now a session

legend and atelier owner in her own right, having dressed the tresses of Kendall

Jenner, Keira Knightley and Kylie Minogue. Drawing inspiration from the ’70s,

Samantha recreated a free-spirited look that she first styled on Kate Moss for

an Italian Vogue shoot – and used the Deep Waver that was in everyone’s goodie

bags from event sponsor, BaByliss PRO! It Guy 2016 Joshua Goldsworthy then

took to the stage, illustrating a wig wrap and showing how to build a bespoke

wig straight onto a model’s head. The night ended with a ‘braid-off’, pitting

Samantha against Joshua, with the former choosing a Balmain scalp braid from

the A/W17 runways while her opponent opted for a pair of festival-ready fishtail

plaits. Both were equally fabulous!

Joshua Goldsworthy

“WHAT AN EVENT – INSPIRATIONAL,

GREAT NETWORKING AND AN

AMAZING GOODIE BAG –

I USED THE DEEP WAVER

ON A SHOOT TODAY!”

DOM CAPEL, SESSION STYLIST (PICTURED BELOW)

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CREATIVE HEAD


Jessica Diner

GO ONLINE NOW to see

videos and step-by-steps, visit

creativeheadmag.com/education

CREATIVE HEAD 71


Goldwell’s Mark

Giannandrea

ETERNAL

sunshine

UNDER THE SUNNY SKIES of Tenerife,

Goldwell unveiled its first HUB Network event on

international soil. Salon owners and stylists from

across the UK descended upon the island’s five-star

Gran Meliá Palacio de Isora for a couple of days of

inspirational presentations and business insight.

Speakers at the event – exclusively for members

of KMS and Goldwell’s salon business networking

club, The HUB – included high street expert Mary

Portas, the NHF’s Laura Chalkley, and London

College of Fashion’s Maggie Norden. On stage too

were a panel of award-winning Goldwell guest

artists including Mark Leeson, Beverly C MBE,

Shane Bennett and Neil Barton. As the second

day drew to a close, the brand revealed plans to

make the gathering an annual event, with details of

2018’s European destination to be revealed soon…

Maggie Norden

72

CREATIVE HEAD


SALES IN

FULL BLOOM

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Glossy metallic work from the

inside out: Olaplex for health,

Evo Fabuloso Pro for colour

Welcome to

Marylebone, London

Free your mind and

your hair will follow

Unicorn knot

In the

frame

Olaplex UK educator Tom Smith

(@tomsmithhd) from Billi Currie

in London snaps away

In the salon with my righthand

gang #Olaplex

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Loved creating a modern wave and

beach bronde for @louiseredknapp

with help from @olaplexuk

Saturday painting

Its time for

#SundaySilver again!

#Olaplex

Coachella Vibes from a blunt A-line cut

I did on beautiful curly hair

Peach hair – amazingly

healthy hair goals

@olaplexuk @evohair

74

CREATIVE HEAD


Have you entered

your business?

Entries close on 28 July 2017

Visit www.nhf.info/nhfbusinessawards for more info

• Best independent hair or

beauty salon

• Best independent barbershop

or male grooming business

• Best group of businesses

• Best new business

• Best client experience

• Best community support

• Best apprentice

• Best front of house

• Best environmentally friendly

business


L'Oréal Colour Trophy returns

January 2018

lorealprouk @lorealprouk @lorealprouk

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