Creative HEAD June 2017

alfolltd

In print•online•everywhere!

£4.50 JUNE 2017

HAVE LOVE,

WILL TRAVEL

ADVENTURE AND INSPIRATION TO FUEL YOUR CREATIVITY AND BUSINESS


CREATIVE HEAD ADVERTORIAL

“NOTHING

BEHIND ME,

EVERYTHING

AHEAD OF ME, AS

IS EVER SO ON

THE ROAD”

ON THE ROAD, JACK KEROUAC

THE ROAD STRETCHES AWAY IN FRONT OF YOU, AN INVITATION TO FREEDOM. THE SUN

BLAZES AS YOU CRUISE ALONG WITH THE TOP DOWN AND THE WIND THROUGH YOUR

HAIR. YOU DON’T HAVE A DESTINATION, IT’S JUST YOU, THE CAR AND THE OPEN ROAD.

WELCOME TO AMERICANA BY AMERICAN CREW


EASY

RIDER

AMERICANA BY AMERICAN

CREW IS A CELEBRATION

OF FREEDOM AS THE OPEN

ROAD, A NOD BACK TO A

TIME WHEN LIFE SEEMED

SIMPLE. WITH AN EVOCATIVE

LOCATION SHOOT –

PHOTOGRAPHED BY AMERICAN

CREW FOUNDER, DAVID

RACCUGLIA – AMERICAN

CREW DEPICTS THE AMERICAN

DREAM, ONE OF FREEDOM,

POSSIBILITY AND OPPORTUNITY


CREATIVE HEAD ADVERTORIAL


WIN!

TRIP OF A LIFETIME

BOOKS HAVE BEEN WRITTEN ABOUT IT, SONGS HAVE

BEEN SUNG ABOUT IT – FROM MUSTANG SALLY TO LITTLE

RED CORVETTE AND ROUTE 66 IN BETWEEN – THERE’S

SOMETHING UNIQUELY AMERICAN ABOUT A U.S. MUSCLE

CAR AND THE OPEN ROAD STRETCHING OUT IN FRONT.

NOW AMERICAN CREW WANTS TO TAKE YOU ALONG FOR

THE RIDE OF A LIFETIME. AND NOT JUST IN ANY RIDE, BUT

ONE IN AN ICONIC FORD MUSTANG! GET YOUR MOTOR

RUNNING AND HEAD OUT ON THE HIGHWAY…

YOU WANNA FAST CAR? WE'VE GOT A TICKET TO GET YOU

OUT OF HERE! AMERICAN CREW IS GIVING ONE LUCKY

READER THE CHANCE TO HIT THE ROAD AND EXPERIENCE THE

UNITED STATES AS THEY WERE MEANT TO BE: WILD AND FREE.

EVERY DAY IS A WINDING ROAD AND THIS IS AN INCREDIBLE

OPPORTUNITY TO FUEL YOUR CREATIVITY, FOLLOW YOUR BLISS

AND RECHARGE YOUR BATTERIES. NO GOOD WORK CAN

COME FROM RUNNING ON EMPTY. SO JUST THINK HOW

YOU CAN REFUEL WITH A TRIP FOR TWO TO CALIFORNIA,

DRIVING ROUTE 66 IN A MUSTANG FOR 10 NIGHTS.*

HOW DO YOU ENTER?

• UPLOAD TO INSTAGRAM AN IMAGE OF YOUR FAVOURITE

AMERICAN CREW PRODUCT THAT YOU JUST CAN’T TRAVEL

WITHOUT – AND BE AS CREATIVE AS YOU LIKE!

• TAG @AMERICANCREWUK #AMERICANA66 AND DO IT

BEFORE 1 SEPTEMBER! THAT’S IT!


CREATIVE HEAD ADVERTORIAL

DON’T

ALREADY

STOCK CREW?

DON’T WORRY – ORDER

YOUR AMERICAN CREW

ESSENTIALS FOR £50/€60!

CALL CUSTOMER SERVICE

ON UK 020 7391 7440/

IRELAND 01 886 9300

Instagram.com/mrrobinsons

Instagram.com/mrrobinsons

*Prize includes trip for two to California driving Route 66.

10 nights. Includes flights, hotel and car hire. Competition

runs 1 June to 1 September. Travel from January 2018.


CREATIVE HEAD ADVERTORIAL

AN AMERICAN

CLASSIC

WHY CHOOSE AMERICAN CREW? BECAUSE IT WAS CREATED

FOR MEN WHO KNOW THAT PAYING ATTENTION TO THEIR

APPEARANCE HELPS THEM GET THE THINGS THEY WANT.

AMERICAN CREW IS THE ONLY SALON BRAND BUILT ESPECIALLY

FOR MEN FROM THE START. NOT A DIFFUSION LINE, BUT A

LIFESTYLE BRAND CREATED WITH MEN AS ITS ONLY FOCUS.

IN 1994, STYLIST DAVID RACCUGLIA WALKED INTO A CHICAGO

DISTRIBUTOR’S OFFICE HOLDING A CLEAR BOTTLE FILLED WITH

MAPLE SYRUP. HE ASKED FOR $25,000 TO PRODUCE THE

FIRST RUN OF AMERICAN CREW SHAMPOO. NATURALLY, THE

DISTRIBUTOR ASKED TO GIVE IT A TRY. AH, RACCUGLIA HADN’T

ACTUALLY PRODUCED ANY SHAMPOO YET. THE MAPLE SYRUP

WAS THERE TO SIMULATE THE MASCULINE, AMBER COLOUR

HE PICTURED FOR THE FINAL BOTTLE. THINKING ON HIS FEET,

HE EXPLAINED THAT THE IMPORTANT PART WAS THAT THERE

WAS A MOVEMENT IN MEN’S GROOMING BEGINNING TO

SWELL. HE COULD ENVISION A FUTURE WHERE MEN WOULD

PAY AS MUCH ATTENTION TO THEIR LOOKS AS WOMEN. AND

HE KNEW THEY WOULDN’T WANT TO FEEL AS IF THEY WERE

LOSING THEIR MASCULINITY IN THE PROCESS…

AND HERE WE ARE TODAY. AMERICAN CREW IS THE

MOST POPULAR MEN’S SALON GROOMING BRAND IN THE

WORLD. MEN AND THEIR STYLISTS COUNT ON IT FOR THE

LATEST AND BEST IN HAIR, BODY, SHAVE AND STYLE PRODUCTS

AND HAVE DONE FOR MORE THAN 20 YEARS.

PUT SIMPLY, IT’S A MODERN CLASSIC.


HIT THE ROAD

LET AMERICAN CREW TAKE YOU ON THE JOURNEY OF A LIFETIME

You could

be here!

@AMERICANCREWUK

TO FIND OUT MORE ABOUT AMERICAN CREW, CALL 020 7391 7440 (UK), 01 886 9300 (IRELAND) OR VISIT AMERICANCREW.COM


CREATIVE HEAD EDUCATION

"It´s all about me!"

e ducation

JOHN VIAL

IS OUR

FEATURED ARTIST

THIS MONTH

LIVE FROM

1 JUNE

The celebrity stylist and Revlon Professional

global influencer shares insight and inspirations –

and a whole new take on men’s hair

e ducation

HEAD ONLINE NOW!

CREATIVEHEADMAG.COMEDUCATION


SHAVING


ULTIMATE SHAVING

PERFORMANCE WITH

THE BENEFITS OF

SKINCARE

SKINCARE

NEW

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM


THE MOST BEAUTIFUL COLOR IN THE WORLD

COLORING EXPERTISE

& ADVANCED COSMETICS

WITH

HYALURONIC

ACID &

SOY

PROTEIN

“Revlonissimo Colorsmetique is like make-up for

your hair. Clients love the soft, super shiny results.”

Anne Veck, Southern Hairdresser of the Year & Global Style Master

“The shine is fantastic and the hair

is in better condition”

Dee Gallagher & Marie O’Boyle, Studio One Salon, Ireland.

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM


Follow us

@revlonprofessionaluk

REVEALING BEAUTY


9 out of 10 people who switched

to Cloud Nine preferred our Irons *

*Taken from a recent independent survey of 500 people.

**Excludes the Micro Iron


This summer all electricals come with a

FREE Beach Bag and Paddle Brush

worth £40.00 **

Your Hair, Your Heat, Your Style.


WWW.DAVINES.COM

WWW.FACEBOOK.COM/DAVINESOFFICIAL


What is art if not a state of being?

MASK WITH VIBRACHROM TM

IS THE NEW COLOUR CONDITIONING SYSTEM

THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR

THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES

TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES

IN COSMETICS AND TEXTILES.


WWW.DAVINES.COM

WWW.FACEBOOK.COM/DAVINESOFFICIAL


FOR MORE INFORMATION

REGARDING DAVINES

PLEASE CONTACT:

INFOUK@DAVINES.IT OR 02033015449

BY CREATING BEAUTY WE WANT TO ENCOURAGE PEOPLE

TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT

IN WHICH THEY LIVE, AND OF THE THINGS THEY LOVE.

ESSENTIAL HAIRCARE EXPRESSES THIS VISION,

CONTRIBUTING TO THE PROTECTION OF BIODIVERSITY

THROUGH THE USE OF INGREDIENTS

FROM SLOW FOOD PRESIDIA FARMS IN ITALY.


LOVE AT

FIRST TOUCH

DISCOVER THE NEW KERASILK CONTROL DE-FRIZZ SERVICE:

TRANSFORM HAIR IN JUST ONE HOUR.

An innovative new in-salon treatment that tames and controls

unruly frizz to unveil gorgeously smooth hair.

Also introducing two brand new products to the

Kerasilk Control retail range – Kerasilk Control De-Frizz Primer

and Kerasilk Control Humidity Barrier Spray

Find out more at www.goldwell.co.uk


Editor’s letter

30

78

86

I like to think that each issue of this magazine is a well-honed

recipe. A pinch of inspiration here, a soupçon of retail there, a dollop of

inspiration and a generous helping of business... et voilà! Creative HEAD

is served. This issue I feel has a mouth-watering portion dedicated to the

craft of hairdressing, via two stellar Most Wanted winners. Representing the

technical precision and flair for colour is our 2016 Hair Icon, Josh Wood, who is

revealing exclusively his new global role with Redken and how his craft has taken

him from a Barnsley council flat to collecting more than 600,000 Air Miles. Then

we have 2016 Creative Talent and 2016 Hair Trend winner, Errol Douglas MBE,

adored for his dressing skills, picking up new freehand cutting techniques on

a trip to the House of Bumble in New York. To complement, we have a look at

the innovation heating up the world of tools, putting new and exciting stylers,

brushes, scissors and more into the hands of our industry’s craftsmen.

And then a breathtaking explosion of modern colour from the teams

at Charles Worthington Salons and Rainbow Room International.

Please don’t gorge yourselves – there’s plenty to go around, and

it’s best devoured slowly and thoughtfully...

Amanda Nottage

Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

JOIN US!

It’s a bumper month! First up,

our Most Wanted and It List

judges will be tasked to uncover

105 fi nalists for this year’s

competitions. Look out for the

announcement of those star

names online on 13 and 14

June, respectively. Good luck

to all who’ve entered – and

keep 4 September free: it’s

party time! Brand new from

Creative HEAD Education,

an exclusive live event –

Artworld – comes next! Join

us on 26 June for an evening

exploring artistic expression and

the creative process. We’ve got

London College of Fashion’s Tony

Glenville, art critic Doris Lockhart

Saatchi, designer and illustrator Julie

Verhoeven, and the mighty John Vial

lined up for you. And live hair work by

a cool quartet of hipster stylists. Visit

creativeheadmag.com/events

amanda@alfol.co.uk

creativeheadmag.com

@creativeheadmag

@creativeheadmag creativeheadmagofficial @creativeheadmag


ERASE

HAIR’S

DAMAGE

HISTORY


START FUTURE

PROOFING

HAIR TODAY

#fudgetimemachine

Fudgehair

Find your stockist At:Fudgeprofessional.com


TURN BACK TIME AND ERASE HAIR’S HISTORY

Our 3-step strengthening system reprograms hair’s

inner and outer structure for demi-permanent results,

delivered instantly in-salon and extended at home

for continuous protection for up to 10 weeks


REVERSES

DAMAGE

FOR 180%

STRONGER

*

HAIR

REPAIRS

SPLIT ENDS

IN ONE USE

*

5X SOFTER

& SMOOTHER

FOR UP TO

*

10 WEEKS

IN SALON

STEP 1

REWIND

FUEL

IN SALON

STEP 2

SEAL &

ARMOUR

AT HOME

STEP 3

TOP

LOCK

REPAIR

KERABIND

Builds inner core

and moisture shield

for cellular renewal

SHIELD

KERAGUARD

Regenerates and replaces

hair’s natural protective

shield

MAINTAIN

KERALOCK

Locks the salon actives

inside the hair for

demi-permanent results

KERALINK

Penetrates, strengthens

and repairs internal

suspension system

*When used as part of the 3-step Treatment Time Machine regime


Why you should

join the

NHF today

HELPING YOUR BUSINESS BE MORE

SUCCESSFUL

We ensure our members save time and money through

the benefits we offer:

• Peace of mind with 24/7 employment law advice

• Support on tax, VAT and payroll queries

• Protect your team with health & safety advice

• Cut through red tape with our NHF pension

• Stay legal with NHF employment contracts

• Keep up to date on legislation changes

GET YOUR VOICE HEARD

SAVE YOUR TIME AND MONEY

• Use our business know how, guides, training and

coaching to grow your business

• Safeguard your business with NHF discounts on

insurance, music licences and many more

To find out why it pays to join the NHF

Call us on: 01234 831965 or

email us: enquiries@nhf.info

www.nhf.info/benefits

• Fighting for you on key industry issues

Quote CHJ25 to receive £25 off your new membership*

*before 30 June 2017


June

WHAT’S INSIDE

FASHION

82

Rainbow Room

International

mixes colourful

lengths with

precision cuts

38

JOSH WOOD

We talk to the new Redken global color

creative director and Most Wanted Hair Icon

ON THE COVER

Hair by

American Crew

86

SCENE

Revlon Professional and

American Crew harness the

power of the atom in Belgium

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

DIGITAL PR & SOCIAL

MEDIA MANAGER

ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com @creativeheadmag @creativeheadmag

@creativeheadmag


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Hair by Emmanuel Estaban

CREATIVE HEAD LAUNCHES

Education EVENTS

CREATIVE HEAD HAS launched a new

series of special events, the first of which will

explore artistic expression and the creative

process. Artworld takes place on 26 June

at The Yard in Shoreditch and will bring

together the worlds of art and fashion. The

events are brought to you by Creative HEAD

Education, an inspirational, content-driven

online portal for hair.

Artworld is the first of many such events

planned and promises to be an evening full

of insight for modern image-makers with

Creative HEAD teaming up with Revlon

Professional to secure stellar talent to discuss

and share their own artistic visions. The

line-up includes London College of Fashion

creative director Tony Glenville; Julie

Verhoeven, illustrator, designer and fashion

tutor at Central Saint Martins and Royal

College of Art; renowned art critic Doris

Lockhart Saatchi; and session stylist and

global influencer for Revlon Professional,

John Vial. As well as providing a fascinating

look at creativity, each member of the panel

will hand-pick artworks they covet. These

will then be used as references by the Revlon

Professional session team, who will bring the

images to life on the night.

Joanna Andersen, special projects director

at Alfol Publishing, the parent company of

Creative HEAD, said: “Connecting readers

with a new spectrum of talent and ideas, the

launch of Creative HEAD Education Events

is the natural next step. This exciting new

live platform provides unique opportunities

to motivate and influence via uniquely

crafted content.”

For more details and to book your ticket for

Artworld, visit creativeheadmag.com/store

e ducation

Josh Wood to lead

colour for Redken

2016 MOST WANTED HAIR ICON Josh Wood is the new global color creative

director for US hair giant Redken. Revealed in Paris, he joins long-time

Fashion Week collaborator Guido Palau at the brand.

Having worked as a global colour director for Wella Professionals for the best

part of a decade, it’s been a smooth transition to Redken, whose products he

used early in his career in Barnsley. He said: “I love the energy that Redken

musters, and the idea of honesty: Learn Better, Earn Better, Live Better –

they’re Yorkshire principles!” He will also be exploring the ‘Redken Color

Mantra’ on a wider level: “We only ever use an alkaline colour on new hair and

roots, then acid colour on ends, which have already been processed. I’m going

to help unlock this idea – there are some exciting innovations coming,” he

explained. “It’s common sense – you wouldn’t use the same product on both

areas. It gets complex but it’s designed to make colouring hair much easier.”

Read our exclusive interview with Josh from page 38

Looking for

something a little

different? Then

say hello to R+Co,

possibly the punchiest

packaging ever to grace

a salon’s shelf. With hair

legend Garren one of its

founders, new launches

include Wall Street,

Trophy and Sail.

RRP £22.95 each

randco.com

2017

HAVE YOU MADE

IT TO THE FINAL?

Visit creativeheadmag.com on

13 June to see who’s on the

Most Wanted short list, and

14 June to see all the It List

finalists. Good luck! Tickets

for the Grand Final on

4 September go on sale

29 June – call 01434 610940

22


WINNER

OF OVER

25 AWARDS

WINNER


#CHedit

AFFINAGE LAUNCHES NEW ARTISTIC TEAM

HAIR CARE BRAND Affinage has revealed the members of its first-ever Artistic Team, Colour

Rebels. The team members are (pictured from left to right): Let Lew of One Two Six Hair Studio;

Paul Thomas Farr from Destin Hair and Beauty; Zoe Ball at Bliss Hair Therapy; Charles Cleavely

of Zoology; Iain Bruce-Low at Brucelow Hair; Sheree Thompson of Siren and Darren Eaton from

Solarium Point. The winners were chosen at a finalist day at the Affinage Academy.

L’Oréal Colour

Trophy reveals

show teams

TONI&GUY AND THE #Colorfulhair

Collective will hit the stage

at Battersea Evolution as the

showteams for the L’Oréal Colour

Trophy Grand Final on 5 June.

Sacha Mascolo-Tarbuck, global

creative director of Toni&Guy, said:

“This year the audience will be

blown away – we’re working with

new technology to deliver aweinspiring

avant-garde creations.”

The #Colorfulhair Collective

features Headmasters’ Siobhan

Jones, Skyler McDonald from

Skyler London, Rush’s MJ Farmer,

Sarah Lee from Saks, Grace

Dagleish of Brooks & Brooks and

Andria Kaisharis from Fowler35.

UK wins All Star Challenge

A BRITISH BARBER has won the American Crew All Star

Challenge – the second consecutive UK win. Taylor Taylor

Barbers’ Adam Mir was named the global winner at the final in

Brussels where he beat 14 other finalists to scoop the title, and

take home a cash prize of $10,000 (£7,741).

His name was announced by American Crew founder David

Raccuglia in front of a 3,500-strong audience at the Revlon

Professionals Style Masters Show. Turn to page 86 for more

HEADMASTERS TURNS 35

HEADMASTERS CELEBRATED its 35th birthday by

offering champagne and treats to clients across its salon

network and hosting a party held at Ministry of Sound in

London. The salon group invited its 1,000-strong staff to the

nightclub to celebrate the group’s success over the years,

while offers in-salon continued the celebration with clients.

John Sanders, chairman of Headmasters, said: “Our

35-year success story has only been possible because of

the talent and skill of the Headmasters team. My hopes

are to continue growing Headmasters for the next 35 years

while still focusing on the fundamental philosophies of

exceptional cutting, colouring, styling and great customer

service – ultimately making our clients a little more

confident every day.”

MY month

AHEAD

What June has

in store for...

NATALIE ALLEN

HARVEY LUKE

My team and I have

been busy preparing

our model imagery

for the 2017 Fudge

Professional Mixology

Master Competition. Our

salons are also supporting the

Helping Hairdressers Day for

The Hairdressers’ Charity. The

theme is purple so we’ll be

having purple cakes and lots

of purple-themed activities!

JOE HEMMINGS

BLOGGS

We have two finalists

in the L’Oréal Colour

Trophy Grand Final and

I’m also opening my

second salon. We have

lots of special evenings

planned to help launch this,

ranging from consultation

events to hair styling sessions.

The Bloggs anniversary is also

coming up, which means it’s

our in-house awards season.

PHILIP KINGSLEY

LAUNCHES CHARITY

INITIATIVE

Philip Kingsley is raising funds

for The Royal Marsden Cancer

Charity throughout June. The

charity was a cause close to the

late Philip Kingsley’s heart due

to his wife Joan’s experience

with breast cancer in 2006.

Throughout June, to mark Philip’s

birthday, the brand will donate

£2 from every online purchase

to the charity, while clinics in

London and New York will also

participate, donating £5 from

each service and a £2 donation

from every product sold.

24


COLOUR

ME

GOOD

Collection: Karine Jackson ‘Why Label It’

Hair: Karine Jackson for Organic Colour

Systems, Photography: Andrew O’Toole,

Styling: Leticia Dare, Make-Up: Margaret

Aston, Assistant: Nichola Hand, Organic

Colour Systems

DON’T JUDGE A LOOK BY IT’S COLOUR

ColourSystems

www.organiccoloursystems.com


Get excited about

Nioxin’s first

on-the-go essential:

the Instant Fullness

Dry Boosting

Cleanser. A new

handbag hero

is born!

RRP FROM £8.99

01202 595700

nioxin.co.uk

The Kitoko Summer Survival set includes hand-picked

products from the ASP range to help repair and protect every

hair type on holiday.

RRP £23.40

01794 527111

asphair.com

Happy sweet 16,

ghd! A ghd styler

is sold every 15

seconds – let’s

celebrate with this

special edition

purple ghd

original styler.

RRP £109

0845 330 1133

ghdhair.com

Rep-Hair Follicle Strengthening

System is a new four-step

regime for healthy hair and scalp

from Organic Colour Systems,

featuring a shampoo, conditioner,

treatment and oral supplement.

RRP £125

01590 646462

organiccoloursystems.co.uk

Travelling light has never

been so luxe, thanks to the

limited-edition Balmain Paris

Hair Couture Summer Bag,

including a quartet of travelsized

essentials.

RRP £29.95

0800 781 0936

balmainhair.com

The revamped OSiS+ Session

Label range has four new faces

– Powder Cloud sprayable

powder, Miracle 15 multibenefit

powerhouse,

Coal Putty for matte

impact and Crystal

Gel for strong hold

and a dry feel.

RRP FROM £13.95

0800 526741

schwarzkopfprofessional

.co.uk

Got clients keen to erase their hair’s horrible history?

Well, you need to tell them about Time Machine from

Fudge Professional. It’s a three-step system that’s

promising to reprogramme hair’s inner and outer

structure for demi-permanent results in-salon, which

clients then continue at home. The numbers are key here.

Step one, Rewind Fuel, reverses damage while making

the hair 180 per cent stronger; step two, Seal and Armour,

is a cuticle glue that seals hair, leaving it eight-times

softer. Top Lock is a takehome

protector that leaves

hair five-times softer and

smoother for up to 10

weeks. We think clients are

going to love these maths!

IN-SALON SERVICE;

RRP TOP LOCK £14.95

020 7845 6333

fudgeprofessional.com

Specifically developed for damaged hair, Orofluido Amazonia’s

indulgent three-step salon treatment and home care range

features murumuru butter and sacha inchi oil.

RRP FROM £13.80

020 7391 7440

orofluido.com

Make a BFF out

of your blonde

clients with the

Joico Blonde Life

Brightening Veil. It

protects vulnerable

locks and keeps

blondes brighter!

RRP FROM £4.95

0845 071 2326

joico-blondelife.com

Neäl & Wølf has unveiled

five new products designed

exclusively for men, and has

created Alpha Club to give

men stylist advice, etiquette

insight and guidance online.

RRP £12.95 EACH

01282 444900

nealandwolf.com

Calling all colourists! Paul

Mitchell’s Skylight is ideal for

all freehand painting, while

Pop XQ Reducer can cut

unwanted direct dye pigment.

IN-SALON SERVICE

0845 659 0011

paul-mitchell.co.uk

26

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

LAUNCH OF

THE MONTH

Skin care has anti-ageing formulas and

marketing nailed, but hair care has been a little

late to the party. However, Davines has a new

campaign that is bound to catch the attention

of ladies of a certain age. Not only does it

have the marvellous Renewing line-up in its

Naturaltech range to take home – with its Hair

Longevity Complex – but it also has an in-salon

scalp peel treatment, specific head massages

and diet advice for stylists to share (TIP: avoid

excess sugar, it ages the scalp skin!). Users

have seen hair that’s softer, shinier and has

bags of body. Stock up now…

IN SALON SERVICE;

RRP FROM £16.50

020 3301 5449

davines.com

IT’S ALL ABOUT... AIR DRYING

It’s summer, so many clients

will embrace air drying –

Redken No Blow Dry Air

Stylers might be what they

need. Airy for fine hair,

Just Right for medium and

Bossy for coarse.

RRP £17.50 EACH

0845 600 0815

redken.co.uk

Client wants to get in on the

air-dry trend but hair’s thick

and coarse? Then this new

Don’t Blow It (H)air Styler

from air drying product

pioneer Bumble and bumble

is perfect!

RRP FROM £12

0808 281 0234

bumbleandbumble.co.uk

CREATIVE HEAD

27


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

{

COLOUR CONSULTATION

NEW SERVICES }

THIS MONTH:

FESTIVAL

HAIR

IN ASSOCIATION WITH

FESTIVAL HAIR MENU

The festival season is upon us, which means colourful, playful and vibrant hair come out to play. For daring clients, dial it up with

L’Oréal Professionnel’s sea-inspired mermaid melt. For first-time colourful clients, dial it down with soft and pretty pastelage using

#COLORFULHAIR. And the best thing about #COLORFULHAIR? It’s temporary, lasting up to 15 washes,* which means clients

can experiment with their hair colour for each festival they go to – just like make-up.

#MERMAIDHAIR

Transformation on

@sugarpea_

by @jrhairandbeauty

#CANDYHAIR

Transformation on

@lucindaanderson

by @cuttingroomcreative

{

#PASTELAGE

Transformation on

@zoes.101

by @harishair

GET THE LOOK }

#We’reLoving

…this beautiful blonde Smartbond transformation by the

#smartsquad at @charliemillerhairdressing. Want it? Recreate it for

your clients using the following steps:

STEP 1: Apply Blond Studio Platinium Plus + 30 vol

STEP 2: Tone using DIA LIGHT 10.12 + 6 vol

STEP 3: Use #Smartbond throughout.

#LAVENDERHAIR

Transformation on

@starrclare_

by @seanhannasalons

Go to @lorealprouk on Instagram to see more

transformations. Don’t forget to share your own using

@lorealprouk #lorealpro #smartbond

*Colour will start to gently fade after the first shampoo. Porosity of hair, at-home care and

amount of Crystal Clear used will all determine longevity of the colour. Results may vary.

28

CREATIVE HEAD


{

TOP STYLE TIPS } { SMARTBOND }

FESTIVAL

HAIR

ESSENTIALS

CREATIVE HEAD ADVERTORIAL

With the summer season in full swing,

your clients will be looking for a hairstyle

or two that wow, have staying power

and are Instagram gold. How can you

ensure you’re the only salon they head to

for their festival hair needs? Follow our

styling and product tips:

PLAITS ARE FESTIVAL GOLD

Plaits are always a winner at festivals,

but are notoriously difficult to do well

at home. So offer to give your client a

service, complete with products, to keep

that do in place throughout the weekend.

EVERYONE NEEDS DRY SHAMPOO

Let’s be honest, any client under the age

of 25 is more than likely going to a festival

this summer, so recommend Tecni.ART

Morning After Dust – a dry shampoo that

not only banishes those greasy roots, but

smells amazing too!

GLITTER ROOTS? RECOMMEND

A PRO GEL

Yes, glitter roots are the newest hair craze

this year. Make sure clients mix glitter

with Tecni.ART Fix Move Gel for up to

24 hours of hold.

{ THE COURSE }

{ THE RETAIL }

Help clients maintain their

vibrant blonde or grey with

SERIE EXPERT Silver

Shampoo by L’Oréal

Professionnel. It contains

a neutralising system

enriched with antiyellowing

agents to

counteract unwanted

brassy tones and help

maintain a cool colour.

INCREASE YOUR PROFITS WITH SMARTBOND

£44,297

That’s how much turnover George’s Salon in Leicester has made from

Smartbond, the revolutionary bonding agent from L’Oréal Professionnel, since

August 2016. The team sells 40 applications a week on average – so just imagine

what Smartbond can do to your salon’s bottom line! Katie Katon from the salon

shares her top tips on how to sell Smartbond…

1. Clearly educate and explain to clients Smartbond benefits to their hair.

Once they have tried it, they will come back and ask for it by name.

2. Educate staff and push them to experience Smartbond before selling it to

clients. If they are convinced, they will be able to convince clients more easily.

3. Offer Smartbond to all your clients in the salon, whether they are there for

their colour appointment or just for a cut and blow-dry.

THE FUTURE

IS BRIGHT

Staying up-to-date with the latest trends

is no longer enough – you’ve got to be

able to forecast what the upcoming trends

will be and know your trends inside and

out. Siobhan Jones (pictured), colour

ambassador at Headmasters, excels at

colour education and trend predictions,

formulating new techniques to keep her stylists up to date. In her 20:20 Colour

course, Siobhan demonstrates innovative sectioning patterns, creative toning

and Headmasters’ exclusive techniques, such as tissue lightening.

Book your place now for her 12 June session in Bristol or 16 October in Glasgow.

Visit lorealprofessionnel.co.uk or call the L’Oréal Professionnel London Academy

on 0800 028 3448

CREATIVE HEAD

29


#CHedit

Inside

story

SIXTH SENSE SUTTON COLDFIELD

AFTER TWO YEARS in business, salon owner Dean Robertson decided

to invest all the profi ts back into the salon to create a space that exudes

a unique atmosphere throughout its diff erent areas. He focused his vision

on independent bars, restaurants and coff ee shops to see how best

to attract a target market of millennials. There’s a fusion of shabby and

Scandi chic, and an opal Pantone colour that’s known to spark creativity

and aid relaxation. On the main wall there’s a design that incorporates the

salon’s colours and logo, alongside an ‘inspiration wall’ and a selfi e space.

“We created these spaces specifi cally to take pictures, and have photos

that inspire the team,” says Dean. “We view it as a real-life media feed.”

Look out for the secret treatment room, inspired by the Aman Tokyo Spa in

Japan, where a ‘scentologist’ selects fragrances to encourage relaxation.

HOT BUYS

SMOKIN’ HOT

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Then consider the Lotus Raleigh

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TIDY BEANS SWANSEA

Jamie Hill branches out with his barber brand,

with vintage arcade machines and products

from American Crew and Triumph & Disaster.

30 CREATIVE HEAD


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THE

BUSINESS

EDIT

ARE GCSE RESITS WORKING

AGAINST RECRUITMENT?

THE DEPARTMENT for Education had

been expected to scrap forced resits for

GCSE English and maths, but has since

made a drastic U-turn on the subject. Would

dumping resits open recruitment in the

hair industry, or make it tougher for salon

managers and owners to find apprentices with

basic communication skills? The number of

students achieving a grade C or equivalent in

both has dropped to fewer than 30 per cent…

“Fortunately, in new style apprenticeships,

learners can study for functional skills

qualifications in maths and English if they

don’t have the required grade GCSEs,”

says Hilary Hall, the NHF’s chief executive.

The functional skills qualifications replace

GCSE resits and are more appropriate for an

apprentice training for a practical industry.

“However, a lot of learners stay on at school

in the belief that they do have to resit their

GCSEs,” Hilary added. “Too many schools

are encouraging learners to do so, rather

than taking the functional skills route and

embarking on an apprenticeship.”

It means that apprentices will still have to

achieve level 1 functional skills qualifications

in maths and English, but they must also

take the same at level 2 – even if they don’t

pass. The worry is that employers can’t

afford to take on talented young people who

can’t achieve these qualifications, because

they won’t complete their apprenticeships

without them. “Recruitment for apprentices

is a continual struggle for employers who are

having to close their doors to so many creative

and passionate individuals who aren’t able to

work in hairdressing or barbering because of

the restrictions,” said Hilary.

Indeed, salon owners are pragmatic about

the need for these qualifications. “Academic

exams don’t represent people’s abilities.

Whether you have a GCSE in English bears no

relation to whether you’ll make a great stylist,”

argues Most Wanted Business Thinker Mark

Woolley, founder of Electric Hairdressing.

“It could only have a positive effect on the

industry for true creatives not to be restricted

by their GCSE results.”

“We look for spoken communication skills

and attitude – neither of these are tied to

GCSE results,” agrees Darren Fowler, owner

of Fowler35. “Anything less restrictive to

enter the industry would be a positive; we are

struggling to attract people into hairdressing.”

But Jonathan Long, co-founder of Lockonego

London, says: “We use maths every day, from

measuring quantities to calculating a bill. As a

manager, I would struggle with juniors.”

But there’s agreement that there is a wider

problem when it comes to enticing young

talent into hairdressing. “Scrapping forced

resits for GCSE English and maths wouldn’t

have any effect on recruitment,” argues D&J

Ambrose co-owner, Darren Ambrose. This

is because, he explains, the main problem

hairdressing has is expressing what the

industry has to offer to apprentices. He adds

that salons need to “pinpoint the disconnect”

between what careers officers tell students and

the reality of the salon.

FROM INSIDE

THE SALON

BEN DELLICOMPAGNI

FRANCESCO GROUP

It remains very

challenging to

attract learners

who should be on a

vocational pathway. We are

letting youngsters down

by keeping them in highly

demotivating, classroombased

environments when

they could be hands-on,

developing the hard and

soft skills they need to

have a successful career

in hairdressing. Until this

country truly values the

vocational/apprenticeship

route – and steers those

youngsters who would

perform better in a

vocational environment

away from the classroom –

we continue to let

down generation after

generation. With regards to

the argument that staying

on to get their GCSEs is a

clear benefit, we do agree.

But we ensure that the

learner develops those

academic skills in relation

to hairdressing. That

seems a far smarter way

of engaging learners who,

for whatever reason, have

not responded well to a

school environment.

40

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CREATIVE HEAD


#BusinessEdit

The Numbers Game

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

THE PRICE POINT

At Salon Smart, and in his column

in the May issue of Creative HEAD,

3•6•5’s Ken West suggested salons

dump price lists to encourage

bespoke consultations and pricing.

It’s clear that salons are still unsure

about prices. “We have an increase

from July, which makes me slightly

nervous,” says Ruby Mane from Ruby

Mane Salon. “Hopefully, most clients

understand that your increase is

purely reflecting increases incurred by

the business and that we keep them

to the minimum.” Many salons offer

some kind of offer, although most have

turned away from discount sites –

Francesco Group’s Alison Wilkes

rues the “voucher vampires” they

see on discount days.

9.4%

76%

of salons

off er some

form of

loyalty card

WAS THE AVERAGE

RETAIL IN APRIL

TURNOVER

£53.99

WAS THE AVERAGE CLIENT SPEND (EX. VAT)

10.1%

AVERAGE TOTAL CLIENTS

WERE NEW CLIENTS

88%

of salons

advertise

a price list

94%

of salons have

revised their

price list in

the past 12

months

I used a discount site once to promote a new team

member and I would never recommend it – they

told us we would sell a small number. We sold an

astronomical amount, couldn’t stop it and the whole

team had to get involved for 12 weeks

IAN HARROLD, ATTITUDE MEN’S HAIR

BUSINESS IN APRIL 2017 COMPARED

WITH MARCH 2017?

declining

48%

growing

41%

steady

11%

Top reasons for

revising price lists:

To ref lect

service levels

To compete with

rival businesses

To compensate for

staff/training costs

BUSINESS IN APRIL 2017

COMPARED WITH APRIL 2016?

declining

24%

steady

35%

“EMPLOYING A ‘gift strategy’ in your salon has two objectives: to make your client feel special

and to give a good impression in the long term. Whatever your activity, word-of-mouth is always the

best advertisement. Don’t hesitate to get creative so that your customers will remember you and

recommend your salon: gift cards, vouchers from neighbouring shops, samples of your new products…

whatever you choose, stay loyal to your image and don’t forget to add sponsorship cards for your salon.

For example, this can be a voucher that gives a discount to your clients for every friend they send. Of

course, the implementation of such marketing requires specific organisation that

does not have to cost you time; Ikosoft’s Merlin software can handle it all for you

– the offers, discounts and sponsorship! A commercial gesture of any kind is a

great way to complement the client’s visit to your salon and ensure her loyalty.

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

growing

41%

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

34

CREATIVE HEAD


WANT TO

MARCH TO

YOUR OWN

BEAT?


OUR GROUNDBREAKING

SALONS

“Working with

Redken works

very well for us.

Both brands

have the same

ethos and

passion.”

“The reason we chose

Redken is because

it’s a great product,

forward thinking,

innovative and we have

been loving the results,

our clients love the results.”

“Why would you not

want your stylist to work

with the best possible

product to be the best

stylist they can be?”

“The team were constantly

saying to us “we want

Redken”. I think it has

brought excitement to

the team, they’re loving it.”

“Instead of following the

pack, Redken are leading

the pack. The products

they put out there do

really work!”

“We knew straight away that we wanted

to team up with Redken as they work

hand in hand with our ethos. It’s such

an innovative, cool brand constantly

producing new ideas.”

“My clientele are

always looking for

something different.

I recommend Redken.”


MEET OUR

SELECT TRIBE

OUR GLOBAL AMBASSADORS

JOSH WOOD

GLOBAL COLOR

CREATIVE DIRECTOR

GUIDO PALAU

GLOBAL CREATIVE

DIRECTOR

TRACEY CUNNINGHAM

COLOR CREATIVE

CONSULTANT

OUR INDUSTRY RECOGNISED UK ARTISTS

CRAIG CHAPMAN

AWARD WINNING

HAIRDRESSER

LEO BANCROFT

AWARD WINNING

HAIRDRESSER

LEE STAFFORD

AWARD WINNING

HAIRDRESSER


WE COLOR HAIR

DIFFERENTLY

REDKEN. THE HAIRCOLOR RANGE THAT HAIR LOVES

A-LIST COLOR RESULTS WITH RESPECT

FOR THE INTEGRITY OF HAIR


THE SECRET

SHADES EQ

THE ORIGINAL DEMI

PERMANENT SINCE 1983

#1 HAIRCOLOR RANGE IN THE USA

SHADES EQ CREAM

THE LIPSTICK OF HAIR COLOR

SHADES EQ GLOSS

THE LIPGLOSS OF HAIR COLOR


WE DO HAIR

DIFFERENTLY

LOVED BY PRESS. A CONSUMER FAVOURITE.

#1 IN SOCIAL

BUZZ GLOBALLY

#1 PRO BRAND

IN THE USA

WE MAKE

SCIENCE COOL

#2 IN MEDIA

BUZZ IN UK


WE EDUCATE

LIKE NO OTHER

THE

REDKEN WAY

LEARN BETTER,

with our unique approach to education

focusing on learner versus content.

EARN BETTER,

by elevating your’ skills in business,

design and color.

LIVE BETTER,

when you increase your income.

LEARN MORE

REDKEN.CO.UK


BE DIFFERENT.

BE REDKEN.

GET IN TOUCH TODAY

REDKEN.CO.UK @REDKENUK @REDKENUK

ARE YOU #REDKENREADY?


#BusinessEdit

LIFE

LESSONS

IN ALL THE CONSUMER research that I see

from various sources, one element that always

strikes me is a clear disconnect between stylist

and client perception. Stylists perceive they

have given clients a high level of information

and advice, but this is not necessarily what a

client perceives they have received. There are

multiple issues here.

The first is education. To become experts

in our field we need to embrace continuous

education. Techniques, products and

equipment are constantly evolving. An

openness to change and a thirst for knowledge

are vital to be able to provide the up-to-date

advice that customers are crying out for.

Surely if you want to run a profitable

business, then everything hair-related your

clients need to maintain beautiful hair should

be available to them without going elsewhere?

Selling electrical and styling tools has

always been a challenge for salons who lose

valuable sales and profits on a regular basis.

I believe that if you need something to achieve

a fabulous result on your client, then they

need the same tools and products to achieve

this at home. Whether that be wet products,

brushes or electrical tools, surely buying from

an expert makes sense to a client.

IT’S PLAYTIME!

WE COULD ALL LEARN FROM MAJOR

RETAILERS: LET PEOPLE PLAY WHEN

IT COMES TO SELLING ELECTRICALS

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

So, here is some radical thinking. If a salon

owner believes in a range of wet goods, then

that should be what is used and recommended

throughout the salon. If a salon owner believes

in a range of professional brushes, then they

should be used and recommended throughout

the salon. If a salon owner believes in a range

of electrical tools, then they should be used

and recommended throughout the salon.

Now, here is where I may upset some people.

I also believe that to ensure consistency of

use in these areas, the salon owner should

provide these items for their team. Only then

can you insist that they be used. Imagine how

professional your salon could look if everyone

was using the same products, brushes and

electrical goods. How easy would it then be use

and recommend and, heaven forbid, increase

your retail sales?

One last tip we could all learn from major

retailers: let people play. Always have testers

for your wet products. Create a tool bar where

clients can try electrical goods themselves and

you can give them hands on, practical advice

on how to achieve great results.

Imagine having a salon that was rent free

because the profits from your retail sales paid

your rent. Happy days!

PLEASE GIVE KEN FEEDBACK

Email him directly on KenW@365Hair.com

CAROLYN SWEENEY

CREATIONS, CHICHESTER

Micro-manage your cash

fl o w. “Cash is king” and

I have always kept a very

close eye on the money,

analysing the businesses

with forward focus. Being

able to plan investments

in people and education,

always knowing where

we are, and where we are

going. It also helps me to

sleep at night!

Team, team, team! Our

salons are only as good

as our teams. Train,

nurture and empower to

create a tribe with strong

brand values, and create

environments where

people want to be.

Educate. Train your

team to be the best they

can, delivering beautiful

hair with a consistent

exemplary experience.

If everybody got this right

none of us would ever need

a marketing budget!

Love what you do and who

you’re doing it with. Your

work fills a large part of

your life. The only way to

be truly satisfied is to do

what you believe is great

work. And the only way

to do great work is to love

what you do.

CREATIVE HEAD

35


#BusinessEdit

PETER

TOBOLSKI

FRESH APPROACH

TELL US ABOUT THE

NEW GENERATION

NANOKERATIN SYSTEM…

Fresh Approach UK is the

exclusive distributor for

Nanokeratin Systems in the

UK. We have been involved

with the brand since 2014

and we’ve seen the results

salons can achieve.

WHAT’S NEW?

NanoSmooth pure is a

revolutionary smoothing

technology that provides

safe bond reformation for

soft or complete smoothing

and straightening results

with three types of treatment

in one bottle – Express

Service, Soft Smoothing

and Complete Smoothing/

Straightening. There’s home

care, too.

ANY FUTURE PLANS?

Nanokeratin System

creates new technologies

that enable clients to achieve

hair perfection, providing

salons with the key to

generate significant income

and profitability. What I can

say is that whatever is next,

you can guarantee it will

be even more advanced,

inspiring and transformative

than ever before.

Q

A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

ANGELO SEMINARA

ARTISTIC DIRECTOR, DAVINES

If you had to choose one thing that someone should systematically do to master their craft,

what would it be? @nasalhairspray

Master every skill so you can break the rules to progress your artistry and creativity – vital for

your development and to maintain your reputation.

What was the biggest change you made to overcome your shyness and go on to success?

@athomsonhair

My passion for hairdressing and a hunger for more helped overcome my shyness. Developing and

expressing my creativity gave me the confidence to share my skills, passion and love of the craft.

Where does your inspiration come from, and how do you channel it? @marcusking777

Usually Mother Nature sparks my inspiration; her achievements are a bottomless pool of

brilliance, as awe-inspiring as they are unfathomable. Usually I’m given time to prepare, but

when that’s not possible and you have to deliver you must discover your inspiration. And believe

me, it’s always there, you just have to look.

What career advice would you give yourself at 21? @radiantc

Work hard, enjoy the work and enjoy being part of a team, have fun. Learn from the best in

the business. Have a clear vision of your personal style then practise, practise, practise! Create

collections which show a range of the skills you’ve mastered. Strive for perfection and never

compromise. When it comes to photographic work and shows, make sure you use the best

models, make-up artists and photographers you can possibly afford. And always look forward.

Have you ever found a little or no budget for a shoot a creative limitation? @hair_hour

Budget constraints are a constant. Every situation has advantages and disadvantages and you

must be malleable to achieve your best. I’ve worked on projects where the budget was £5m, but

I’ve also done shoots on a handshake with a lasagne and a couple of coffees thrown in!

Next issue: Denise McAdam. Tweet us at @creativeheadmag

Insider Insight

Supported

by

is the percentage of bookings customers make within three hours of their

appointment time. If you’ve got empty salon seats, you don’t need to just rely on

walk-ins. With one in five customers searching and booking at the last-minute,

make sure you’re discoverable online. top tip! Try adding a small discount

20%to a last-minute appointment. It could mean filling an empty slot.

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

36 CREATIVE HEAD


#BusinessEdit

Ruffians Shoreditch

Last chance

to enter

GET YOUR ENTRIES IN for the new NHF

Business Awards – the deadline is 28 July!

Launched as part of the NHF’s 75th anniversary

celebrations, the awards are open to both NHF

member and non-NHF businesses. To see the

nine categories and download entry forms,

visit nhf.info/nhfbusinessawards. Finalists will

be revealed on 4 September, with the winners

announced, along with the NHF’s Britain’s Best

and Photographic Stylist of the Year competition

winners, at the Vox Conference Centre in

Birmingham on Sunday 19 November.

CHILDCARE BOOST

A NEW GOVERNMENT tax-free childcare

scheme could encourage more hairdressers

and barbers with children either to

return to, or stay in, work. The scheme

enables parents or carers to pay money for

childcare into an online account, which the

government will then top up by 20 per cent,

or the equivalent of the basic rate of tax.

This means that, for every £8 paid into an

account, the government will add £2, up to a

maximum of £2,000 per child. Parents with

children aged under four on 31 August, and

those with disabled children aged under 17,

are being allowed to enter the scheme first,

although it will

be rolled out

more widely.

To qualify,

parents must

be in work

and earning

at least £120

a week each.

Full details can

be found at gov.uk

CHECK

YOUR DATA

EU General Data Protection

Regulations will come into force

in May 2018, even when Britain

leaves the EU. This will mean salons

need to be vigilant on how they

use and store client data, such

as email addresses, or how

they gather and hold on to

information from social

media.

HIGH STREET BENEFITS

FROM BARBER BOOM

MORE BARBERSHOPS OPENED than ever before last year, a survey has

revealed, and even overtook coffee shops and takeaways in popularity.

The industry snapshot by the retail body the Local Data Company,

found barbershops were the second most popular retail start-up in 2016 after

vaping shops. Nail salons were seventh while hair and beauty salons were in

ninth place.

But the overall outlook for the high street was gloomy. More shops closed on

UK high streets than opened last year, with 130 shops closing for every

125 that opened. NHF chief executive Hilary Hall argued this highlighted just

how competitive the market continued to be for many salon and barbershop

owners. “If they are to survive in such a tough marketplace, business owners

will need to work harder than ever before on their brand and client experience

to differentiate their business,” she said.

Similar high street research from insurer Direct Line for Business has

argued that the south east of England is now the UK’s “hair and beauty

capital”. Nearly one in three (close to 29,000) hair, beauty and nail businesses

operated in the south east of England, it calculated. The next closest region,

the north west, had about 11,000.

Barbers ‘must add web booking’

BARBERSHOPS ARE FAILING to meet growing demand from clients for

online booking, according to a poll of 1,200 people by software firm Mojo and

male grooming brand The Bluebeards Revenge.

The survey found more than half (54 per cent) of male barbershop clients

aged 18 to 40 said they would prefer to book online or via a smartphone app if

they were able to, rising to 66 per cent in London. Yet just eight per cent said

they currently did so rather than simply walk in, suggesting barbers are still

using old-fashioned phone-based or pen and paper booking systems, it added.

“Businesses such as Uber and Deliveroo have created a new consumer

attitude and increased expectation in terms of online booking and payment,”

said Nick Sando, chief executive and co-founder of Mojo. “It is now about

helping barbers see the benefits of an online presence and on-demand

bookings, and guiding them through the change.”

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

CREATIVE HEAD

37


GO YOUR

OWN WAY

CREATIVE HEAD EDITOR AMANDA NOTTAGE TALKS TO PIONEERING

COLOURIST AND 2016 MOST WANTED ICON, JOSH WOOD, TO

DISCOVER HOW HE WENT FROM A BARNSLEY COUNCIL FLAT TO

HIS NEW ROLE AS REDKEN GLOBAL COLOR CREATIVE DIRECTOR

THE INTERNATIONAL PRESS is gathered in Paris and a

buzz of excitement fills the air as they jostle for seats and a

prime position to witness a new partnership in professional

hairdressing… this is going to be big.

A few days before the Parisian frenzy, the subject of that

attention is enjoying a rare day in London (he’s usually

travelling to see international clients Thursdays to Sundays)

and he’s rather ebullient. Josh Wood – Most Wanted Hair Icon

2016, founder of creative hothouse The Atelier and described

by former British Vogue editor Alexandra Shulman as “the

über colourist” – is the new global color creative director for

US hair giant Redken. It’s a move that will pair him up with

long-time Fashion Week collaborator Guido Palau, and he’s

full of admiration for his new Redken collaborator: “Guido

really respects colour; he gets it, he thinks of the total look.

If colour is needed he will give it the space to be the talking

point. It’s a collaborative process and he’s very respectful and

engages in that process well.”

In his new role, Josh will be a spokesman for Redken Hair

Color, take part in Redken’s education initiatives and events,

provide artistic direction on photoshoots and assist with

product development. He’ll also be working with Redken’s

impressive model roster, showcased across social media.

Having worked as a global colour director for Wella

Professionals for the best part of a decade, Josh is returning

to a brand he first worked with back in his early days in

Barnsley. “I love the energy that Redken musters, and the

idea of honesty: Learn Better, Earn Better, Live Better –

they’re Yorkshire principles!” he smiles. “I’ve come from

a Barnsley council flat to this – I’ve worked hard and been

rewarded well. I’m excited to help define the brand’s

colour architecture. It has some incredible pillars and

technology, and I can’t wait to work with the Redken Tribe to

really understand what it is they want as hairdressers.”

He’s already helped form trends and shot a campaign for

the brand. “Colour is an accessory and we need to have a

younger conversation around colour like make-up – think

wash-off colour – you’re not tied in for life.” He describes

Redken colour as “the colourist’s colour. It is different –

especially Shades EQ – there’s a realness,” he explains.

“I’ve been talking to Redken about seeing it like filters on

Instagram, in the way that you can layer colours on top of

each other without them becoming blocky. For me, Shades

EQ best represents this idea of hair colour being thought

of like make-up. There’s a sheerness, a sparkle, it doesn’t

shift your own base, you can layer it… that feels more like

make-up language.”

This is indicative of Josh’s modern approach to colour

and today’s client. “The whole conversation about salon and

at-home is something experts are missing – we shouldn’t be

fearful of clients doing what they want to do, when they want

to do it. What we should be doing is advising them on how to

do it so we stay as experts,” he says. “If women have grey hair

they’re going to colour it – more and more of my clients can’t

get into my chair because of logistics and timing, so I’ve got a

very different vision of that landscape.”

He is determined to break down the barriers because, he

says, “the truth is there are more people colouring at home

than in the salon. We need to get a more even balance, and the

way to do that is not to alienate people.”

As well as helping the scientists in the Redken labs develop

colour that hairdressers crave (“If I say I want a petal-soft

rose, they don’t go and hide under the table”), Josh will

be working alongside Guido in a more official capacity on

Fashion Weeks worldwide.

“I’ve coloured for Guido for years and we work together in

38 CREATIVE HEAD


CREATIVE HEAD

39


short bursts on specific things,” says Josh.

“We were working on a job together and

he was telling me to try this, use that, he

was selling Redken to me! My new role

has come from a natural place – from two

creative people working together.”

Guido has been Redken’s global styling

director since 2005 and he and Josh have

worked together on dozens of stand-out

shows such as the bright neons at Versace

A/W17 or colouring 50 models at Prada

S/S14. How precisely has that relationship

worked – does Guido lead with the cuts?

“Always!” Josh jumps in. “The work he

does and the names he works with, it

doesn’t get any better. He’s a creative

genius. The key to success is knowing that

colour is one element of that look – I’m

under no illusion that it’s all about colour.

It’s about slotting into a creative process.”

Josh is arguably the only colourist

at this lofty level – add couture shows and

the labels’ advertising campaigns and

many ambitious technicians wonder just

how a colourist gets into that hallowed

circle. “I’ve been doing it a long time, I

have good relationships with designers.

I’m not scared to roll up my sleeves and

give it a go, and I’m not scared to pack up

if it isn’t working,” he says, frankly.

“Colour is vital to fashion, as is

understanding a mood a designer’s

creating with a collection.

“The difference between salon colour

and high-end fashion colour is that when

it doesn’t work, move on. And that’s quite

hard when you’re in a salon – you’re in

every day trying to get it right,” he says.

“It’s quite difficult to switch that emotion

to creating something quite beautiful

and amazing, but if it doesn’t work for

the designer, move on. In the early days

I’d be in tears, but I’ve learnt it’s a visual

expression of that designer’s woman for the

season, and if that woman isn’t blue-haired,

she simply isn’t blue haired!”

Having worked with some of the biggest

fashion stylists, Josh recognises adding hair

colour to a couture show or editorial shoot

does “add another layer of complication.

If you’re quick, and a quick thinker, and

you’ve got a great portfolio of products, you

can go in and make it simple for them.”

It’s a far cry from Leslie Frances

Hairdressing in Barnsley, where he started

as a Saturday boy because his friend told

him how fun it was. “I wasn’t there long

before I knew that was an environment in

which I could thrive – before I even knew

I had any skill for hair,” he recalls. “The

acceptance, the social side, the nurturing…

that appealed to me before I got my hands

on hair; my hands were still on the broom!”

However, the salon had doubts. “I got

kicked out after 10 months on a Youth

Training Scheme as they didn’t think

hairdressing was for me. I’ve always been a

bit of a disruptor so that was no surprise,”

Chinese Vogue

The Atelier

Chinese Vogue

Louis Vuitton

Prada S/S14

The Atelier

Chinese Vogue

Prada S/S14

The Atelier

40 CREATIVE HEAD


Prada S/S14 and Versace A/W17 images courtesy of Redken

he jokes. “Rather than mope around

Barnsley I thought: ‘Sod that, I’m going to

go somewhere where I can train well’, and

that led me to Vidal Sassoon in Leeds.”

While he was there, he assisted session

stylist Ray Allington, who suggested colour,

telling young Josh he was ‘crap at blowdrying’.

And with that nugget of advice he

took advantage of the colour knowledge on

hand at Sassoon – where legends such as

Annie Humphreys and Leona Curran were

always around. It was moving down to

London (“It was so alien – it was like being

dropped on the moon”) and then covering

a colleague’s maternity leave in New

York that gave him new insight and new

relationships that would be formative.

NYC and time with musicians such as

David Bowie, who was a friend, lifted the

lid: “I could see that there was a different

way of working and being. That’s where

the entrepreneurship kicked in. I could

see there was a different way of doing it,

especially colour. I saw freehand colour for

the first time.” In London, Josh worked on

South Molton Street in Mayfair, where he

was surrounded by expressive people on

a thoroughfare that included Browns,

Bazaar and Azzedine Alaïa fashion stores.

“I coloured all the shopkeepers’ hair and,

in a way, I turned that back into Barnsley.

I built relationships, we grew up together.”

Now, at his Atelier in West London, he’s

surrounded by nearly 60 like-minded

Chinese Vogue

people, mostly stylists wanting to balance

session commitments with clients, not

at all what he had originally pictured. “I

wanted to work by myself in a very small

space, with an area for wigs or VIPs,” he

explains. “What transpired was that there

were a lot of people who felt the same way,

so it became bigger and a different kind of

concept, but I’m very grateful for that.”

Josh explains that to straddle the two

worlds of salon and session, you almost

need a double identity. “Most salons didn’t

want someone who would only work two

days a week. But what I realised is that

clients want people who have another

string to their bow. They want someone

who has just worked on a shoot and still

has that energy, so I knew I was building

a space for creatives.”

He maintains having a closed-door policy

is important; giving them the opportunity

to shut up shop if necessary. “I needed

intelligent, experienced people who could

share the message with clients that they

could have their appointment cancelled at

short notice. But the upside was that when

you got that appointment, your stylist is

going to have just worked on something

incredible so you’re going to get a very

different experience. The conversations

in that staff room are just beyond – it’s an

environment that can’t be anything other

than infectious.” Oh, to be a fly on that

beautifully upholstered wall…

Versace A/W17

Versace A/W17

Versace A/W17

JOSH ON…THE NEW

REDKEN TRENDS

Smokey Ombre

“Inspired by smokey eye make-up,

this is about diffusing one colour

into another. Taking light into

dark and dark into light.”

Metallic Balayage

“A holographic, shimmering

metallic – similar to colour

blocking with different weights

and textures within it.”

Shades EQ pastels

“There’s a silver grey in this

palette and, I’m not allowed to

say who yet, but I’ve coloured

someone really exciting with it.”

JOSH ON… WORKING

WITH VOGUE

“I’ve had the great opportunity to

have a colour collection in print

virtually every year in Chinese

Vogue and Japanese Vogue. My

Les Beiges collection for Chinese

Vogue was pivotal because it

captured the refinement you can

get when you know hair colour in

that pastel world.”

JOSH ON… WINNING

MOST WANTED

HAIR ICON

“I’ve had people from all over

the world reach out to me and

tell me how incredible it was to

win. The bigger picture is that

I’m not a stylist, I’m a colourist,

and it’s been such an amazing

recognition for me but

I was accepting

that award for all

the colourists in

the world, and I

think they really

feel it. It was a

first, and I’m so

proud it was me!”

CREATIVE HEAD

41


LCT

for victory!

L’ORÉ A L

COLOUR

TROPHY

THE BACKSTAGE TOUR IS OVER; THE GRAND FINALISTS FOR THE ICONIC

L’ORÉAL COLOUR TROPHY HAVE BEEN REVEALED, FROM SLEEK EBONY TO

THE PRETTIEST OF PASTELS. TAKE A LOOK AT THE L’ORÉAL COLOUR

TROPHY, MEN’S IMAGE AWARD AND STAR AWARD FINALISTS GOING

HEAD TO HEAD ON 5 JUNE AT BATTERSEA EVOLUTION IN LONDON,

AND SEE WHO YOU BELIEVE SHOULD BE THE WINNERS…

WE’LL BE THERE ALL DAY WITH THE GRAND FINALISTS AND

THE SHOW TEAMS, REPORTING LIVE FROM BACKSTAGE AS

WELL AS THROUGHOUT THE GRAND FINAL ITSELF, SO MAKE

SURE YOU’RE FOLLOWING @CREATIVEHEADMAG ON TWITTER,

FACEBOOK AND INSTAGRAM!

THERE’S MORE!

At the Grand Final

you can see breathtaking

shows from Toni&Guy and the

#COLORFULHAIR Collective,

featuring Siobhan Jones, Skyler

McDonald, MJ Farmer and

more. Book your tickets now at

lorealcolourtrophy.com

42


NORTHERN IRISH

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

#LCT17

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Petras House of

Colour, Armagh

Andrew Mulvenna

Hair, Belfast

McGills,

Ballycastle

Surgery Hairdressing,

Moy

Atchison Hair,

Magherafelt

Andrew Mulvenna

Hair, Belfast

Rachel Walshe,

Bobs, Magherafelt

SCOTTISH

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Hair Directory,

Inverness

Charlie Miller,

Edinburgh

Linton & Mac,

Aberdeen

Alan Edwards Salon,

Glasgow

Jason Hall Hairdressing,

Edinburgh

Copperfields Hairdressing

and Beauty, Perth

Emma Doherty, Copperfields

Hairdressing and Beauty, Perth

NORTH EASTERN

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Contemporary Hair

Academy, Middlesborough

Bang, Bishy

Road, York

Hays Salon,

Hull

At Sisters,

Newcastle

Cutting Room

Creative, Leeds

Westrow,

Leeds

Georgia Kirven, Frances

Marshall, Sunderland

43


NORTH WESTERN

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Olsen & Olsen

Hairdressing, Liverpool

The Colour Room,

Stockport

Royston Blythe,

Shrewsbury

Toni&Guy,

Deansgate

Trevor Sorbie,

Manchester

L20 The Salon,

Bootle

Georgina Haplin, No 77

Creative Hair, Lancashire

MIDLANDS

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Nashwhite,

Leamington Spa

Royston Blythe,

Wolverhampton

Hazel & Haydn,

Birmingham

Love The Salon,

Gloucester

Abacus,

Bewdley

The Burdes Nest,

Gloucester

Chloe Heath-Byard, Reds

Hair Company, Ross-on-Wye

EASTERN

L’OREAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

VAE Hair,

Norfolk

Kennadys,

Ingatestone

Faces Hairdressing,

Colchester

The Gallery Haircutters,

Norwich

VAE Hair,

Norfolk

Alan D Hairdressing

Education, Ipswich

Charlotte Ellis,

Kennadys, Ingatestone

44


SOUTH WESTERN

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

#LCT17

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Hair by Jones,

Monmouth

Seanhanna,

Bristol

Bloggs Salons,

Harbourside, Bristol

AKA Professional

Hairdressing, Bristol

Bloggs Salons,

Bristol

Chaye Cooper & Co,

Eastleigh

Emily Walker, Toni&Guy,

Bournemouth

SOUTHERN

L’ORÉAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Simon Webster

Hair, Brighton

The Chapel,

Kent

John Carne,

Guildford

Headmasters,

Brighton

Zappas,

Fleet

Electric Hairdressing,

Brighton

Charlotte Knight,

The Gallery Hair & Beauty, Kent

LONDON

L’OREAL COLOUR TROPHY

WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY

MEN’S IMAGE AWARD

THE L’ORÉAL

COLOUR

TROPHY STAR

AWARD

Brooks & Brooks,

Holborn

Headquarters Hair

Salon, Kingston

Toni&Guy,

Canary Wharf

The Lion & The

Fox, Clerkenwell

Brooks & Brooks,

Holborn

The Social,

Clapton

Harriet Stokes,

Not Another Salon, Shoreditch

45


Pro

secrets!

Shh!

These shampoos join

Mythic Oil and Tecni.ART

Pli in the pros’ top five L’Oréal

Professionnel products they

can’t live without! What will

be next? Find out in our

October issue!

Revealed:

your client’s

colour saviours

We’ve discovered

the top five L’Oréal

Professionnel products

the professionals can’t

live without! This

month, it’s not one but

TWO shampoos from

the relaunched SERIE

EXPERT range

WANT TO KNOW the secret to keeping gorgeous

hair colour looking, well, gorgeous?

It takes two: SERIE EXPERT Silver Shampoo

and SERIE EXPERT Vitamino Color Shampoo by

L’Oréal Professionnel are the aftercare products

the professionals swear by!

For colour radiance and superb shine it has to

be Vitamino Color Shampoo. When it comes to

caring for grey, white or light blonde hair, L’Oréal

Professionnel’s best-selling* shampoo, Silver, is

the answer. Discover why…

Model: Taylor Hill for L'Oréal Professionnel. Photographer: Damon Baker.

*Based on sales per salon in United Kingdom and Ireland year to date April 2017

46

CREATIVE HEAD


FOR RADIANT COLOURED HAIR

SERIE EXPERT Vitamino Color

• It’s enriched with an antioxidant

complex and UV filters

• Leaves hair more vibrant

• Protects colour radiance

• It’s perfect for clients worried about

colour fade and lack of shine

FOR NO BRASS, JUST GLOSS

SERIE EXPERT Silver Shampoo

• It’s enriched with magnesium

in combination with a deep purple

anti-yellowing agent, which help to

neutralise tones

• Counteracts unwanted brassiness

• Leaves hair soft and shiny looking

• It’s perfect for grey, white or light

blonde hair

CREATIVE HEAD ADVERTORIAL

“Vitamino Color

is the ultimate

antioxidant colour

care with a UV

filter. It’s the ideal

daily regime to

complement your

colour service and

maintain your

client’s colour

investment”

JACK HOWARD,

PAUL EDMONDS,

LONDON

“The Silver

Shampoo is great

for keeping your

blonde bright and

pure in between

salon visits. It

helps rid the hair

of yellow tones”

MARIO CHARALAMBOUS,

RICHARD WARD HAIR &

METROSPA, LONDON

The Pros’ secrets are out – discover the essentials you can’t live without throughout the year, only in

Creative HEAD. To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Keep up to date with the brand on social media @lorealprouk #lorealpro #justforme

CREATIVE HEAD

47


HAVE YOU GOT THE

ID factor?

TO BE A L’ORÉAL PROFESSIONNEL ID ARTIST, YOU’VE GOT TO WANT TO BE THE BEST AND PUSH

YOURSELF LIKE NEVER BEFORE. IF YOU MAKE IT, YOU’LL ENJOY UNRIVALLED EDUCATION AND

OPPORTUNITIES. HAVE YOU GOT WHAT IT TAKES?

FANCY SEEING YOUR name next to the likes of Chris

Appleton, Patrick Wilson, MJ Farmer and Sophia Hilton? They

are all at the top of their game and all have progressed their

careers through development on the L’Oréal Professionnel

ID Artist programme.

To become a L’Oréal Professionnel ID Artist, you’ve got to

be hungry to learn and you’ve got be willing to work. If you’re

one of the lucky few, L’Oréal Professionnel will further develop

your talent and help you discover your full potential. Launched

more than 14 years ago and inspired by fashion, L’Oréal

Professionnel has helped develop hundreds of individuals.

And once you’re on the two-year programme, you will enjoy

approximately 14 days of inspirational education and unique

hairdressing opportunities. You’ll learn the latest cut, session

and colour techniques from some of the best in the industry

and you’ll even get product previews, presentation and

communication training and platform education opportunities.

You’ll also take part in numerous L’Oréal Professionnel

events. And best of all, the entire education and hairdressing

opportunities provided are funded by L’Oréal Professionnel.

So, if you want to take advantage of all that the L’Oréal

Professionnel ID Artist programme has to offer, or you’re a

salon owner with a rising star who needs a challenge, get an

audition booked now! There are two paths to choose from when

auditioning to become an ID Artist (you can only audition for

one): Session & Cutting or Artistic Colour.

TO AUDITION FOR SESSION & CUTTING, YOU MUST:

• Work for a salon that stocks L’Oréal Professionnel

Tecni.ART

• Prepare a fashion-inspired look on a model that takes

inspiration from seasonal collections

• Explain what your inspirations were and how you

translated them into the look

• Share how the model’s total look has been created

• Present and show the Tecni.ART products used to create

your look

TO AUDITION FOR ARTISTIC COLOUR, YOU MUST:

• Work for a salon that stocks L’Oréal Professionnel INOA

or Majirel Colour

• Prepare and present a live model that showcases

your artistic and creative colour work, inspired by

seasonal collections

• Through presentation and the use of a prepared mood

board, share the inspiration behind the model’s colour and

how you created the total look

• Explain how you created the colour and how you finished

and styled the look with L’Oréal Professionnel Tecni.ART,

noting which products were used

48


AUDITIONS TAKE PLACE AT

THE FOLLOWING LOCATIONS

• Monday 19 June – Leeds

• Tuesday 20 June - Manchester

• Sunday 25 June – Glasgow

• Monday 26 June – Dublin

• Sunday 2 July – London

• Monday 3 July – London

(Southern Region)

• Tuesday 4 July – Cheltenham

CREATIVE HEAD ADVERTORIAL

BOOK IT!

To book an audition, call 020 8762 4463

“The ID Artist

programme was my

entry into the industry.

There are times when

you just don’t know

where to turn to get

the career you want.

ID Artist moulds you,

educates you and

allows you to start a

new life”

SOPHIA HILTON,

NOT ANOTHER SALON

“I would recommend

the ID Artist programme

to anybody looking to

take their creative career

to the next level. One

of my biggest barriers

was self-belief and

confidence, so the selfdevelopment

days were

very beneficial, giving

me the skills I needed

to present my work”

MJ FARMER,

ARTISTIC TEAM MEMBER

AND EDUCATOR AT RUSH

“The ID Artist programme

helped me understand

how I was going to

reach my goal. It was the

starting block on how

to do ‘good hair’. It’s the

perfect platform, whether

you want to remain in

the salon, take the

education route or do

session work. It’s amazing,

and it helped me get to

where I am today”

CHRIS APPLETON,

CELEBRITY STYLIST

“When I was an ID

Artist the environment

was very open – it

was like a big family,

sharing and learning

from each other plays

a great part. The

skills I learnt from the

training days

I still apply to my

work now”

JAMIE BENNY,

ARTISTIC TEAM MEMBER

AND EDUCATOR AT RUSH

Become a L’Oréal ID Artist and unleash the star in you. For more information, contact your L’Oréal Professionnel

account manager or call 0208 762 4463

49


IT’S ON

HAIRDRESSING’S MOST SPECTACULAR NIGHT OUT


event

2017

MOST WANTED

AND THE IT LIST

THE GRAND FINAL

TICKETS ON SALE 29 JUNE

REGISTER FOR ALERTS AT CREATIVEHEADMAG.COM

SINGLE TICKET £240 TABLE OF 10 £2,300

04.09.17

Limited number of VIP tables available. Sorry, tickets cannot be pre-ordered

GUILDHALL

LONDON


Critique

Vision

DORIS LOCKHART SAATCHI

Renowned art critic

JULIE VERHOEVEN

Illustrator, designer and fashion tutor at

Central Saint Martins and Royal College of Art

Expression

Process

Doris Lockhart Saatchi photographed by Robert Mapplethorpe;

Julie Verhoeven by Annie Collinge; Tony Glenville by Max Baragin

TONY GLENVILLE

Creative director at the

London College of Fashion

event

JOHN VIAL

Session stylist, salon owner and

global infl uencer for Revlon Professional


e ducation

Exclusive new live event!

ARTWORLD

A NEW ADDITION TO THE

CREATIVE HEAD EDUCATION SERIES!

Extraordinary talents come together to explore

artistic expression and the creative process.

Join us for a unique and powerful evening

of inspiration for modern image-makers

MONDAY 26 JUNE 2017

7pm until 10pm

The Yard, Shoreditch, London

BOOK ONLINE AT CREATIVEHEADMAG.COM

CALL TO BOOK 01434 610416

TICKETS £30 EACH / TWO FOR £50

Includes canapés, drinks all evening and a gift from Revlon Professional

PLUS!

LIVE STYLING

BY THE REVLON

PROFESSIONAL

SESSION TEAM


OLLY SMITH

MENSWEAR BUYER

AT HARVEY NICHOLLS

LUKE BENSON

HAIRDRESSER

JOHNNY BABA

BARBER BARBER

LEE KYNASTON

GROOMING EXPERT FOR

TELEGRAPH MEN

JODY TAYLOR

MEN’S HAIRDRESSER

AND SESSION STYLIST

MATT ROBINSON

MISTER ROBINSON’S

BARBERSHOP


event

TWENTY-FIRST

CENTURY BOYS

AN EXPLORATION INTO THE “MODERN MAN”

AND THE ENDURING MEN’S MARKET BOOM

COME AND JOIN THE CONVERSATION!

MONDAY 3 JULY

7-10PM

One Alfred Place, London

BUY TICKETS

creativeheadmag.com/store or call 01434 610416

TICKETS £25 OR TWO FOR £40

Price includes canapés on arrival, drinks all evening and a gift from American Crew

creativeheadmag.com/thecoterie


GLASGOW

TUESDAY

11 JULY

7-10PM

Bar Soba, Merchant City

ERROL DOUGLAS MBE…

TICKETS £25 OR TWO FOR £40

Buy now at creativeheadmag.com/store

or call 01434 610416

Price includes canapés on arrival, drinks all evening and a gift from BaByliss PRO


…KY WILSON

HEAR THEIR STORIES

MEET YOUR HEROES!

BOOK NOW!


A UNIQUE LIVE EVENT

PRESENTED BY

event

THE UK’S BIGGEST HAIR PARTY! SIGN UP FOR £75

What guests can expect


New hair tricks


Quick style fixes


How-to tutorials


Expert advice


Goodie bags with free products

The benefits to you


Increased client loyalty


Exposure to new clients


Retail sales on the night


A chance to show off your skills


Exposure on a national level

Sign-up your salon at creativeheadmag.com/store or call 01434 610416

You’ll be sent a Big Hair Do pack containing salon posters, badges for the team, goodie bags

and a guide showing you how to organise and promote your Big Hair Do

creativeheadmag.com/events #bighairdo


BIG

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BROUGHT TO YOU BY LAYEREDONLINE.COM

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100 ONE BIG

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WEDNESDAY 27 SEPTEMBER 2017

Throw open your doors to the public for a unique experience evening filled

with fun, advice, hair DIYs, playtime with products, and stylist expertise

SPONSORED BY


S E S S I O N

TO

SALON

SECRETS OF A SESSION STYLIST

Masterclass with

Richard Phillipart

3rd July 2017

London

Discover the essential techniques from a top session stylist,

and finesse your styling skills for your salon.

Find out more: babylisspro.co.uk/education


An

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WITH 72 HOURS IN ONE OF THE BEST CITIES IN THE WORLD, SUGGESTED

CATEGORY SPONSOR BUMBLE AND BUMBLE. YES PLEASE!

WHERE TO BEGIN? You can’t

quite do New York City in 72 hours,

but Errol Douglas MBE sure gave

it his best shot. Creative HEAD’s

Most Wanted Hair Trend winner

and three-time Most Wanted

Creative Talent winner (and,

therefore, Most Wanted Legend)

was invited to the Big Apple by

competition sponsor Bumble and

bumble. There he spent time at the

world-famous House of Bumble

in Manhattan with the brand’s

creative stylists and immersed

himself in the Bumble culture.

62

CREATIVE HEAD


And it was

AWESOME!

Errol found a creative soulmate in Bumble stylist and

educator Tom Gallagher – together the two talked trends,

products, clients and celebrity gossip (the Met Gala, a

fantasia of fabulous costume dresses, had taken place

the night before) as they jointly transformed three NYC

women with incredible new cuts against the jaw-dropping

background of the Manhattan skyline (see the results

exclusively on creativeheadmag.com).

Bumble and bumble is, of course, the original New York

hair brand, beginning life as a single NYC salon back in

1977. It quickly clipped and coloured its way into global

prominence – thanks to a legendary editorial team and a

collection of cutting-edge products coveted by hairdressers,

It-girls, a salon network, and beauty junkies, worldwide.

Such was the energy and spirit of collaboration that

director of global communications Rhiannon Yarrow felt

compelled to give Errol an exclusive preview of two new

Bumble and bumble products that will launch this autumn.

“It’s really exciting to see what’s happening with Bumble

and bumble, and to have had this creative collaboration

with the brand,” said Errol. “When I entered Most Wanted

Creative Talent, I never dreamed it would result in such an

inspirational experience!”

Errol with Tom Gallagher

SEE MORE from Errol online! Visit

creativeheadmag.com/education

CREATIVE HEAD 63


TAKING

A BITE…

WHAT ERROL (AND CREATIVE HEAD PUBLISHER CATHERINE HANDCOCK)

GOT UP TO IN ONE OF THE GREATEST CITIES ON EARTH

We stayed at…

The Maritime Hotel

363 W 16th Street

The nautically themed hipster

hangout is in the heart of

Chelsea, with signature

porthole windows overlooking

Ninth Avenue.

64

We bumped into…

Paul Merritt

The former Bad Boy of British

hairdressing moved to New York

five years ago and is now an

established session star with

clients including Ralph Lauren.

Safi Kovalenko

The Moscow-based makeup

artist was in town

for a photo-shoot

Michael Gordon

The entrepreneur and

documentary-maker served

us tea in his Liberty

Street apartment near

the Financial District

CREATIVE HEAD


We visited…

The Whitney Museum of

American Art

The venerable Whitney moved from

Madison Avenue to a $422 million

steel-and-glass home on hip Gansevoort

Street. The museum’s outstanding

collection, recognised as one of the

world’s finest holdings of 20th century

American art, is a real draw.

The Met

The Costume Institute’s spring 2017

exhibition at The Met examines the

work of designer Rei Kawakubo and

includes examples of her womenswear

for Comme des Garçons. Many

exhibits featured heads and wigs

created and styled by Julien d’Ys.

The High Line

This public park is built on

a disused rail line elevated

above the streets on

Manhattan’s West Side. The

1.45-mile stretch features

wild flowers and outdoor

art – and offers the chance

to snoop inside luxury

apartments along the way!

We ate at…

Bagatelle

1 Little W 12th Street

A Meatpacking District

institution serving fine

French food.

The Beatrice Inn

285 W 12th Street

A former Prohibition-era speakeasy, coke

den for early-Noughties A-listers and

classic chop house for the media elite

has been transformed in recent years by

chef Angie Mar’s elevated comfort food.

The 45-day dry-aged burger has to be

eaten to be believed.

Takumi Taco

75 9th Avenue

This unassuming counter

in Chelsea Market serves

Japanese/Mexican street

food mash-ups, including

customisable burritos.

Very tasty.

CREATIVE HEAD

65


Make use of

your

talent

Keen to attract top talent to your salon? Treatwell, Europe’s largest hair and beauty bookings

website and app, can help – just like it helped Headmasters

Raju Raymond, chief

executive of Headmasters,

reveals how Treatwell has

helped his salons grow a

portfolio of great stylists

by helping them build

columns and generate

more take-home pay

Creative HEAD: How has Treatwell

helped Headmasters?

Raju Raymond: We have been able

to identify individual stylists and

individual non-utilised times to

tailor our availability on Treatwell.

This has resulted in us being

able to fill columns that would

otherwise have gone empty. As

all our stylists are on minimum

guarantee with commissions up

to 50 per cent, using Treatwell has

enabled individual stylists to build

their column and have a higher

take-home pay.

CH: Have you seen increased

revenue across salons since you

started using Treatwell?

RR: For the salons where we have introduced

it, we have seen a tenfold increase in bookings

made one or two days in advance.

CH: How does Headmasters keep its stylists’

columns as full as they can be?

RR: Headmasters heavily promotes standby

appointments to fill gaps, but Treatwell has

also helped as the bookings website allows

clients to select their required level of stylist,

and therefore the correct stylist rate, even

at the last minute. Treatwell customers tend

to book at the last minute, which helps to

reduce our stylists’ reliance on our own

standby appointments.

CH: What are the main challenges facing salon

managers when it comes to keeping chairs

full – and how does Treatwell help?

RR: At Headmasters we are always looking

for great, talented stylists and the challenge

is to find them and keep them. Treatwell

helps us to invest in the stylists we’ve got

by enabling us to be more efficient with our

bookings, resulting in higher utilisation of

talent and, of course, greater commission

for the individual stylist.

CH: What advice would you give to other

salons who struggle to fill less busy times?

RR: I would advise them to start using

Treatwell because clients who search on the

web will find Treatwell at the top of any search

engine, beating any individual salon – and

that includes us.

Keep your stylists busy and happy with a little help from Treatwell.

Join today by emailing join@treatwell.co.uk or visiting treatwell.co.uk/business-info

CREATIVE HEAD

67


HOW TO BECOME A

BLONDE’S

BEST FRIEND

BLONDES ARE HIGH MAINTENANCE AND EXPECT THE BEST. BUT WE ALL

WANT THEM AS OUR SALON BFFS, BECAUSE THEY’RE ALSO FIERCELY LOYAL.

EARN THEIR FRIENDSHIP BY BEATING THEIR BIGGEST ENEMIES – FRIZZ, DAMAGE

AND A LACK OF SHINE – WITH JOICO BLONDE LIFE BRIGHTENING VEIL

FRIZZ, TONAL CHANGE from sun

exposure, chemical damage and

exposure to high heat styling all like

to make a blonde’s life difficult.

Their hair lacks shine, elasticity

and softness. Clients normally amass

an assembly of products to try and

keep their blonde alive for as long as

possible, but now all they need is one:

JOICO Blonde Life Brightening Veil.

A true all-in-one product, this

spray treats vulnerable blonde locks

and protects them from mechanical,

thermal and UV damage. It wards off

everything from frizz to fading. Clients

are left with beautiful, healthy-looking

blonde hair that shines bright.

For the best results, encourage

clients to use the Brightening

Veil with the JOICO Blonde Life

Brightening Shampoo, Brightening

Conditioner and Brightening Masque.

WHY JOICO BLONDE LIFE

BRIGHTENING VEIL WILL

BE A BLONDE’S NEW BFF:

• Tamanu oil instantly detangles and

hydrates parched hair

• Hair is shielded from UVA/UVB rays,

protecting hair colour against damage

and fading

• It helps keep blondes brighter

• The product provides protection from

styling up to 232°C, thanks to heat-resistant

silicones that surround the hair’s cuticle

• Leaves hair soft to the touch

• Instantly boosts shine, reduces frizz and

improves elasticity as monoi oil replaces

lost hair lipids

• Hair is more manageable

• It strengthens the hair, thanks to

Bio-Advanced Peptide Complex, which

protects and repairs hair protein

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CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

Make a BFF out of your blonde clients with JOICO. To find out more about Blonde Life,

visit joico-blondelife.com. For more on JOICO, visit joicoeurope.com

69


70

CREATIVE HEAD


SMILES AHEAD

WHETHER YOUR SALON IS BIG, SMALL, PART OF A GROUP OR INDEPENDENT –

RUNNING A BUSINESS IS HARD WORK. BUT PICK SALON SUCCESS AS YOUR

DISTRIBUTOR AND THE COMPANY WILL GIVE YOU MILES OF SMILES

CREATIVE HEAD ADVERTORIAL

YOU MAKE PEOPLE feel good, day in, day out. But what

about you? You deserve to work with a brand that makes

you smile (even laugh from time to time). A company that

believes the team is the heart of what it does.

Salon Success prides itself on having one of the

friendliest and most passionate teams in the business.

Pioneers in the professional hairdressing industry

since 1979, Salon Success knows that the key to any

successful business is based on the strength of the

relationships it builds.

This is why the Salon Success logo is a

representation of a hug – it’s a family affair with

siblings, parents and partners from the world of

hairdressing (and those who secretly want to

be hairdressers too!) working alongside each

other to help your salon become a success.

REASONS TO BE CHEERFUL

• Salon Success is crazy about the professional

hairdressing industry and can offer you a crazy

choice of products and tools, as well as a crazy

amount of support to the success of your salon.

• You won’t have to work with reps, just salon

business consultants who offer ongoing business

support and training in conjunction with the

company’s club services consultants. This gives

Salon Success a complete view of how your business

works and how best to support you.

• Salon Success represents a wide portfolio of

professional products and brands, from Paul Mitchell

Luxury Hair Care and Kenra Professional to New

CID Cosmetics and many more, so it can offer you a

varied choice that best suits your salon.

• The company chooses to only work in the

professional hairdressing and beauty industry, so

you’ll never find them selling products on the high

street. Why? It wants to support you, the hairdresser.

Join the Salon Success family today. To find out more, call 0845 659 0012 or visit salon-success.co.uk

CREATIVE HEAD

71


Get your kit

together

Are your tools looking a bit tired? We’ve got the hottest

innovations, coolest cutters and brilliant brushes

for you – and some retail ideas, too!

YOU KNOW THE old adage: a bad

workman blames his tools… but a good

one can use them to create wonderful

hair, boost retail and keep clients coming

back. Nail this, and you’re onto a winner.

Seen as the moneymakers, scissors are

quite often the most expensive piece

of kit a hairdresser owns. “A good pair

of scissors are not only a necessity but

an investment for your career,” says

Wilson McKeown, director at Scissor

Lab. Poor quality or badly maintained

blades can have an effect too: “You

have to exert more force on the blades

to make them ‘cut’, which over time

can lead to RSI and carpal tunnel

syndrome,” he adds. Your tools can

also have an impact on your staff

and the environment they’re in.

Ashleigh Hodges, stylist at Jamie

Stevens Hair, explains: “The ghd

aura is lighter and quieter, creating

a better in-salon environment. The

next innovation is the Hot Tools

Professional Curl Bar – it’s on a right

angle so it’s better for the posture.”

Scissors are for the salon – but

brushes, dryers and stylers can help

you boost your retail too. Use your

client’s time in the salon chair as an

opportunity to help them find the

right tool to take home. Not only will

this encourage sales, it will also build

up the trust in your relationship and

show off your honesty and expertise

as a professional. “Ask about how

your client is achieving their look at home

and break it down for them,” says Ashleigh.

Many clients are happy to stick to what they

know – so it’s up to you to show them what

products they’re missing out on. “If you

demo tools during the service the client is

more likely to buy them,” explains Mark

Woolley, founder of Electric Hairdressing

and Creative HEAD’s Most Wanted Business

Thinker 2016. “The most common problem

is confidence; so we encourage clients to

have a go themselves.”

If you’ve got space, why not use it to

promote your tools? “Create a Tool Bar,”

suggests Zoë Vears, director of publicity

for Salon Success. “Part play, part display,

the key is to keep it simple.” Or go one

step further and make use of your salon’s

position on the high street. “If you have a

window onto the street, why not

do live demonstrations there to get

people’s attention?” suggests Carey

Faulkner from B.O.B salons.

Ben Waring, UK sales manager

for Cloud Nine, firmly believes

in the power sharing your

expertise can have

on your business.

He says: “Salons that

consult with clients

on the benefits of

using the right

products to take

away will ultimately

retain a much

stronger client base.”

Keep your kit looking

fresh and fab with this

Unite Tool Bag, with

a zip-off section for

scissors and combs

(£29.95), or

travel in

style with

this Unite

Rolling

Case (£130)

unitehair.

co.uk

CREATIVE HEAD

73


#Tools

Dry &

style

BaByliss PRO

IF YOU’RE USING tools a lot, you need to think of your health, something

behind the CurlBar by Hot Tools Professional. “It’s so much easier to create

curls,” says 2016 Most Wanted Colour Expert, Robert Eaton. “It reduces a lot of

the strain on my arms and is really lightweight.”

Teaching clients how to use their tools correctly is also important, especially

when using heat. “The most common issue with clients is using tools that

scorch the hair,” says Katy Air, marketing director at McIntyres. “The ghd

Platinum has more than 50 per cent less breakage – its our best seller in retail.”

Syd Hayes, BaByliss PRO ambassador, adds: “All BaByliss PRO products have

a choice of heat settings so we can teach our clients the right temperature to use

for their hair type at home.” But take it easy – remember clients aren’t pros.

“We let the client do a few easier sections and show them how to hold the L’Oréal

Professionnel Steampod,” says Andrew Mulvenna, owner of Andrew Mulvenna.

For your kit bag

Collexia’s new straightener

has Nanosilver technology for

super-swishy hair.

RRP £79.99

collexia.co.uk

L’Oréal Professionnel’s

Steampod is a gentler

approach to heat styling.

RRP £185

lorealprofessionnel.co.uk

It’s a first – the CurlBar by

Hot Tools Professional is

angled at 90 degrees!

RRP £100

hottools.com

To celebrate its sweet 16th

birthday, ghd has given its

styler a purple makeover.

RRP £109

ghdhair.com

Paul Mitchell Neuro Light is

a hairdryer that won’t weigh

you down!

RRP £99.95

salon-success.co.uk

From tight curls to loose

waves – the Cloud Nine

Curling Wand does it all.

RRP £99

cloudninehair.com

The Dafni has revolutionised

smoothing and it’s now

available in three editions.

RRP from £99.95

dafni.life

The BaByliss PRO Titanium

Expression Deep Waver offers

glamour and a frizz-free finish.

RRP £70

babylisspro.co.uk

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CREATIVE HEAD


Golden

touch

CREATIVE HEAD ADVERTORIAL

Clients and stylists alike

will think they’ve, ahem,

struck gold when they

discover the new 24k

gold curling tools

by Hot Tools

Professional

GOLD IS SYNONYMOUS with the very

best. It means no compromise on quality

and unbeatable performance.

Now you never have to compromise

on quality again with the new gold

standard in styling from Hot Tools

Professional. Designed by professionals for

professionals, the range of 24k gold curling

irons offer the very best performance

thanks to their cutting-edge technology

and innovative design features, such as the

Gets Hot… Stays Hot pulse technology and

worldwide voltage.

“The CurlBar is an

example of how ahead

of the game Hot Tools

is and how the brand

understands hair stylist’s

needs. It’s revolutionary

and is one of my favourite

tools to use”

ROBERT EATON,

HOT TOOLS PROFESSIONAL

EUROPEAN BRAND

AMBASSADOR

The one tool that’s dominating the

headlines and social media is the CurlBar.

The 90-degree angle makes it easy to create

flawless curls while helping to prevent

arm strain. Added touches such as the curl

timer and temperature control make it one

of the hottest professional products of 2017.

Direct from the US, Hot Tools

Professional is already making its mark,

but there’s more to the brand than just its

24k gold curling irons, as it also showcases

lightweight dryers, fast-heating flat irons,

precision curling irons and speciality tools.

Hot Tools Professional has

already scooped its first UK

award! The Hot Tools 32mm

Extra Long 24k Gold Salon

Curling Iron has won the Best

Curling Tongs/Wand award in

the 2017 Super 60 Hair Awards!

Achieve the gold standard in styling with Hot Tools Professional. For more information,

visit uk.hottools.com or keep up-to-date with the latest news on social media @hottoolsproeu

CREATIVE HEAD

75


#Tools

For your kit bag

The cutting edge

NO TOOL IS more closely associated with hairdressing than scissors, but

it’s important that you pick the right pair. “First, you should only deal with a

reputable company or salesman you can trust,” says Wilson McKeown of Scissor

Lab. “Second, don’t be afraid to ask questions. What type of metal are the

scissors made from? What types of cutting do the scissors specialise in?

Does the company supply an aftercare service for sharpening?”

And don’t assume one-size-fits-all when it comes to scissors, as the wrong size

won’t just impact your cutting – your health could be at risk, too. “The size,

weight and design of the scissors can be determined only by you, but your

scissors should really feel like an extension to your hand,” adds Wilson.

Precision Inspired Gothic

scissors are well balanced

with a black Swarovski screw.

Price £250+VAT

scissorlab.com

Hand-crafted from Japanese

steel, the Akito X-10 is super

slim for precision and comfort.

Price £180

akitoscissors.com

The Togiya DSW offers

complete control with a

resizeable thumb hole.

Price £500+VAT

scissorlab.com

The Glamtech Ultra combines

ceramic and steel for accuracy

in a rose gold finish.

Price £200+VAT

glamtech.co.uk

Brush and finish

A GOOD BRUSH can have a huge impact on your work – new innovations

can truly make life easier. Unite’s Pro Round Brushes change colour to show

you when they’ve hit the right temperature. Tools can also save you time:

“I love the Tangle Teezer Blow-Styling Brush as it’ll keep hair tangle-free

and speed up drying time, it’s a miracle brush!” says Gareth Pitt of Matthew

Luke Hairdressing.

With clients, give them a go first in-salon to help solve problems they might

encounter later. “We had one client use a round brush but she got her hair stuck.

We were able to show her how to untangle without damaging her hair,” explains

Claire Estelle-Betrand, marketing and operations manager at Lockonego.

For your kit bag

Wet Brush

The Tangle Teezer Blow-

Styling Round Tool provides

amazing lift and volume.

RRP £18

tangleteezer.com

Hair Rehab London’s Salon

Professional Paddle Brush is

designed for extensions.

RRP £16.99

hairrehablondon.com

Unite’s Pro Round Brushes

come in three sizes and

change colour when heated.

RRP from £22

unite.co.uk

The Stylist Intro Kit from Wet

Brush contains everything for

the perfectly smooth blowout.

Price £75.96

thewetbrush.com

76

CREATIVE HEAD


DSW

55/60



Dual Axis Swivel Thumb

Fine Adjusting Screw

Made in Japan

SCISSORLAB.COM

Purveyors of Fine Tools


78

CREATIVE HEAD


vibe

You’ve

You’ve

got that

Playing with vibrant tones and feather-light textures, Vibe by Charles

Worthington, Katie Allan and the Charles Worthington Salons Creative

Team is the perfect celebration of the brand’s vision in its 30th year

PHOTOGRAPHY BY JACK EAMES

CREATIVE HEAD

79


80

CREATIVE HEAD


HAIR Charles Worthington, Katie Allan and the Charles Worthington Salons Creative Team. MAKE-UP Maddie Austin. STYLING Neesha Tulsi Champaneria

SEE MORE from this shoot. Visit

creativeheadmag.com/education

CREATIVE HEAD

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CREATIVE HEAD


STREET

LIFE

WITH RAINBOW LENGTHS MIXED ALONGSIDE PRECISION CUTS, FUTURISTIC STREETS

BY THE RAINBOW ROOM INTERNATIONAL UDDINGSTON ARTISTIC TEAM

SETS THE TONE FOR THE SUMMER

PHOTOGRAPHY BY MARTIN BAKER

CREATIVE HEAD

83


84

CREATIVE HEAD


HAIR Rainbow Room International Uddingston Artistic Team. MAKE-UP Lindsay Low

CREATIVE HEAD

85


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Atomium

Atomic

SPOTTED By Creative HEAD

editor Amanda Nottage: 2016 Most

Wanted Male Grooming Specialist,

Chris Foster, enjoying the show

– one of his prizes from category

sponsor, American Crew!

HELD NEXT TO the iconic Atomium building in Brussels (one heck

of a place to hold an American Crew press conference), the Revlon

Professionals Style Masters Show treated 3,500 guests to spellbinding

presentations from Revlon Professionals as well as announcing

the global winners. There was the Havana-inspired Shape-a-Porter,

Amazon-inspired Orofluido and new launch Double or Nothing, as well

as exceptional grooming from American Crew that celebrated morning

shave routines. Revlon Professional’s international artistic and

education director, Miguel García Cortado, also introduced a breathtaking

section dedicated to “the dreamers”, soundtracked by songs

from La La Land. Then the moments of truth… Sheffield-based Taylor

Taylor Barbers’ Adam Mir was named the American Crew All Star

Challenge global winner by American Crew founder David Raccuglia,

taking home a cash prize of $10,000. Then it was onto the global final of

Revlon Professional’s Style Masters, which the UK’s Anne Veck won

in 2016. She was on stage with the global finalists – including salon

colleague Emmanuel Esteban representing the UK – to present their

intricate, unique avant-garde models. This year Germany took home

the overall prize, France won best commercial look; Spain scooped best

live execution and Poland landed the Young Talent prize.

86

CREATIVE HEAD


Miguel Garcia Cortado

Anne Veck

Emmanuel Esteban

The overall winner,

Anne Talley, Germany

CREATIVE HEAD

87


Hair by Kim Vo Tyler Johnston

Kim Vo

Hair by X-presion Creativos

X-presion Creativos

Michael Young

Essential Looks – Beat Icon

Way out

EAST

MORE THAN 1,000 hairdressers in their finery came to Art

Deco listed building The Troxy in London’s East End to enjoy

a rather spectacular array of talent on stage at the Schwarzkopf

Professional European Essential Looks Show. First up in

their Made in England presentation, Hooker & Young’s

BlondMe models were dripping in Gucci vibes, before LA’s

Kim Vo delivered his BlondMe looks in a Made in Hollywood

counterpoint – each equally gorgeous. Austria’s Bundy Bundy

gave us something more avant-garde, finishing their intricate

designs with real gold leaf for a stunning result. Many in the

crowd were on the edge of their seats in anticipation of X-presion

Creativos, the Spanish team adored for their R&D approach

to hairdressing, and they didn’t disappoint, showing both

breathtaking colour work with their famous pixel technique, and

then exquisite dressing with a floral edge to rapturous applause.

Finishing the show were Schwarzkopf Professional global

ambassadors Tyler Johnston and Lesley Jennison, presenting

the Essential Looks trends Opulent, Beat Icon and Colorama

with creative director, Simon Ellis. Bliss.

Gary Hooker Bundy Bundy

Lesley Jennison

Hair by Hooker & Young

X-presion Creativos

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CREATIVE HEAD


Room

with a

VIEW

Darren Ambrose

Akin Konizi

WE WERE TREATED to quite a sight at ICONS – An

Exclusive View. Not only did Darren Ambrose and Akin

Konizi spoil us with two spectacular shows, but also the

regional finalists for Wella Professionals TrendVision

Award 2017 took to the stage to find out who would go on

to compete at the UK & Ireland Final on 5 September.

The event was the climax of a tour that has taken in

Nottingham, Manchester, Glasgow and London (where

we caught up with it), wowing audiences with exclusive

shows by Darren Ambrose of D&J Ambrose and Akin

Konizi of HOB Academy that featured psychedelic

brights, free-loving travellers, monochrome metallics and

pinstripes. The regional finalists of the Wella Professionals

TrendVision Award 2017 were whittled down to just 48

UK finalists who now go on to compete to win the chance

to represent the country at the TrendVision Award

International Final.

CREATIVE HEAD

89


A #mycolorfulhair day

with @lorealprouk

Before we start the Smartbond

#colorfulhair transformation on our

beautiful model @mary-ballantyne

The Square Salon's

Sarah Brooks in action

#mycolorfulhair

A great first day in Paris

for Make magazine

In the

frame

The Square Salon & Spa’s Ben Hards

(@benhards) snaps away

And now to see the

#mycolorfulhair results…

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

A quick demonstration

in the salon

The finished

L'Oréal Professionnel

#mycolorfulhair look!

What a night!

@sydhayeshair

Proper teamwork at

London Fashion Week!

Tag team: @samburnetthair

and me working for Syd

Hayes at Sadie Williams

90

CREATIVE HEAD


www.milkshakehaircare.co.uk

only available at professional hair salons.

NATURAL BEAUTY

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proteins with rich vitamins from fruits and nature

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Integrity 41* –– Helianthus annuus, sunflower seeds hydro-glycolic extract.

Discover beautiful hair with milk_shake ®

the natural way to treat your hair.

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For more info on milk_shake ®

please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk

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