WIB 2017 Pullout

Tuesday 3 October 2107 

Photo- Matt Short Photography 

Photo- Matt Short Photography 

Sponsored by:

TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY 2 

❙ WOMEN IN BUSINESS AWARDS WOMEN IN BUSINESS AWARDS 

❙ 3 

Celebrating the success of 

BY LAUREN MILLS 

Deputy Business Editor 

2017 


region’s business women 

The third annual Women in 

Business Awards was the 

biggest and best yet as we 

celebrated the achievements 

of our region’s outstanding 

business women. 

The awards, held in partnership 

with BHIB Insurance 

Brokers, took place at Leicester 

Tigers’ stadium in Welford 

Road and were hosted by 

Emma Jesson, the popular and 

glamorous face of ITV weather. 

With 12 award categories and 

32 finalists,the sponsors had a 

difficult job of picking the winners 

from the shortlists. 

Given the quality of our region’s 

business women, it was 

not even straightforward deciding 

who should take the 

Lifetime Achievement Award, 

a leading light in the business 

community, who is suggested 

●SEE A VIDEO OF THE 

LEICESTER MERCURY 

WOMEN IN BUSINESS 

AWARDS CEREMONY AT: 

leicestermercury.co.uk 

SPEECH: Mercury editor George Oliver 


PICTURES: MATT SHORT PHOTOGRAPHY 

GREAT LINE-UP: The winners proudly show off their trophies at the Women in Business Awards ceremony. Below, left, Emma Jesson was the host on the night 

by the sponsors and the Mercury’s 

business team. 

In the end, Julie Deane, the 

founder of Cambridge Satchel 

Company, stood out from the 

other contestants because of 

her unassailable entrepreneurial 

spirit and her dedication 

to keeping the manufacture of 

her iconic bags in Leicestershire. 

She employs more than 60 

staff at her Syston factory 

where production recently increased 

from 11,000 bags a 

month to around 15,000 bags a 

month, with further plans to 

expand over the next 12 

months. 

The Syston factory opened in 

2013 after Cambridge Satchel 

outgrew its original facility in 

Wigston. 

One of Leicester’smost prominent 

lawyers was named Business 

Woman of the Year. 

Mehmooda Duke, founder 

and a senior partner of Moosa- 

Duke Solicitors, who specialises 

in medical clinical negligence, 

won the accolade. 

Ms Duke said her role at 

Moosa-Duke enables her to 

make a difference to people’s 

lives. 

She said: “Tome the lawisall 

about looking after people. 

“My USP is that I have worked 

for the NHS on the other side 

and I pride myself on being 

genuine, straight-talking, being 

a Northern girl from Blackburn.” 

Mehmooda now heads a team 

of 15 people. Her firm is a niche 

practice dealing exclusively 

with claims for medical negligence 

and is ranked by Chambers 

and Partners, anational 

independent publication listing 

the best Practices and best 

lawyers, as a “band 1” firm. 

In 2015, she became the first female 

Asian president in 

Leicestershire Law Society’s 

155-year history, and only the 

seventh woman to hold the position. 

In the non-legal world, 

Mehmooda is one of only two 

Asian females on the governing 

council of the University of 

Leicester. She was recentlyappointed 

to the advisory board 

of Leicestershire County 

Cricket Club –the first female 

to have achieved this. 

The Contribution to the Community 

Award was won by sisters 

Rama Bhalla and Sujata 

Sabharwall, of Giving World 

Online. Their charity redistributes 

new business end of 

line and discontinued stock to 

the most deprived communities 

in the UK. 

The surplus goods are 

sourced from national retailers 

and manufacturers, government 

agencies, local government 

bodies, and smaller local 

organisations of every kind. 

A recent study showed the 

charity’s work not only improves 

people’s welfare, it also 

builds their life chances, emotional 

health and overall wellbeing. 

The judges noted that the 

charity’s programmes “have 

proved to be both highly regarded 

and highly effective in 

improving these individuals’ 

essential life and work skills, 

and in building their confidence, 

dignity and self-esteem”. 

Mercury editor George Oliver 

said: “Previous winners have 

come from industries as diverse 

as transportation, IT, 

fashion and banking; the common 

thread is that they have all 

excelled in their field. 

“Thank you to BHIB and all 

our other sponsors forhelping 

recognise this year’s achievers.” 

Entrepreneur of the Year 

Sole Trader of the Year 

Business Innovation Award 

Contribution to the Community Award 

SPONSORED BY 

Rising Star Award 

Recruiting 

Exceptional 

People 

Female Apprentice of the Year 

New Business of the Year 

Small Business of the Year 

Inspirational Woman of the Year 

Woman in the Public Sector 

Business Woman of the Year 

Lifetime Achievement 

RSVP 

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invitation for you! 

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Women In BusinessNetwork 

Loughborough-LeicesterCity-Market Harborough-Stamford-Kettering-Wellingborough-Northampton-Towcester



❙ 5 

Apprentice of the Year: Elona Jetullahu 

PICTURE: MATT SHORT PHOTOGRAPHY 

WINNER: Elona Jetullahu, right, with Alexandra Kowalczuk, of sponsors Smallman and Son 

Smallman &Son are experts 

in undertaking all types of 

refurbishments and from their 

in-house joinery workshop 

manufacture bespoke furniture. 

• Offices 

• Sport&LeisureFacilities 

• Restaurants &Bars 

• Universities,Schools &Colleges 

• Hospitals &Medical Centres 

• Factories &Warehouses 

• Churches 

• Retail Outlets 

• Shop Fitting 

Contact us on:0116 2764288 

Email us at: info@smallmanandson.co.uk 

Elona joined Soft Touch Arts in 

January as an events and 

exhibitions apprentice. 

Her one-year apprenticeship 

is funded through the Rank 

Foundation, a philanthropic 

trust that aims to give young 

people the opportunity to develop 

their skills in charities. 

The skills they develop during 

the apprenticeship can then be 

used to continue to make adifference 

through making a career 

in the charity sector,or advocating 

for businesses to supportcharity 

as partoftheir corporate 

social responsibility. 

Elona’s familycame to the UK 

to flee the war in Bosnia before 

she was born but their experience 

have led her to want to 

work and supportyoung people 

who face challenges in their 

lives. 

Since joining Soft Touch, she 

has been helping to organise 

and run fund-raising and business 

engagement events to 

raise the profile of the charity 

and to help young people showcase 

their creative work 

through organising and publicising 

exhibitions and events. 

She has also been able to use 

her own music and creative talents 

as a role model to young 

people and has, in her own 

2017 2017 

time, volunteered to work extra 

hours to help on creative sessions 

to support young girls 

learn how to play and produce 

music to develop their confidence, 

self-esteem and musical 

talent. 

Elona has gone above and beyond 

expectations in her job 

role. She has learned awide 

range of business development 

and event organisation skills 

in a short space of time. 

Runner-up: Phoebe Tranter 

PHOEBE, 23, is a trainee solicitor 

in Lawson-West’s wills and 

probate department. 

She meets clients who are 

planning what should be done 

with their assets and estate 

when they are no longer 

around. 

Not only does Phoebe see clients 

at the Lawson-West offices, 

she also visits them at 

home or in hospital if they are 

unwell or are not very mobile. 

She has also seen clients at 

hospices. 

On one occasion, she visited a 

client twice on one Saturdayat 

his hospice due to how unwell 

he was and how quickly he 

needed his will to be prepared. 

Phoebe went out of her way to 

go above and beyond for this 

client because he needed her to. 

She is already in the position to 

bill the same amount as the 

other members of the Wills and 

Runner-up: Zainab Quareshy 

ZAINAB joined the Zinthiya 

Trust, a charity which supports 

women and families 

from disadvantaged backgrounds. 

just over a year ago. 

When she first arrived, she 

was very quiet young girl. 

But she has grown in confidence 

and matured to such 

an extent that she is now in 

charge of running the café, 

and despite her quiet personality 

she is a wonderful team 

leader. 

She now guides other staff 

members on delivering an excellent 

customer service and 

always has a smile on her face 

that all our customers comment 

on. 

Probate team, all of which have 

many more years’ experience 

than her. 

Due to her daily contact with 

elderly clients, Phoebe wanted 

Sponsored by 

Elona takes on any new task 

with enthusiasm and enjoyment 

and really is a breath of 

fresh air within the organisation. 

For someone so young, in her 

first paid role, her confidence 

and engaging manner show 

huge potential for afuture career 

in marketing, social media 

and event planning with transferrableskills 

within the charity 

or private sector. 

to raise funds foracharity they 

would directly benefit from. 

So she knitted tiny woolly 

hats as part of last year’s Age 

UK campaign. 

Sponsored by 

Contribution to Community: Rama Bhalla and Sujata Sabharwall 


WINNERS: Rama Bhalla and Sujata Sabharwal are presented with their trophies by Professor 

Zoe Radnor, left, from the University of Leicester School of Business 

Runner-up: Zinthiya Ganeshpanchan 

ZINTHIYA launched The 

Zinthiya Ganeshpanchan Trust 

in 2009 to help disadvantaged 

members of the community 

achieve their full potential by 

up-skilling them, providing 

work opportunities and breaking 

down barriers to their freedom, 

independence and inclusion 

in society. 

The charity is constantly 

evolving to meet the needs of 

the community and its mission 

has broadened to include the 

alleviation of poverty and abuse. 

In the past year, the charity 

helped more people than ever 

with advice on money, debt, 

housing, benefits, energy, water, 

welfare and practical support. 

Over 1,500 people in 

Runner-up: Femida Latif 

FEMIDA is the owner of Femi 

Health & Beauty Centre, in 

Highcross Street, Leicester, 

which strives to offer the best 

treatments for men and women. 

The salon is dedicated to giving 

excellent customer service 

and offering the best in new 

and revolutionary treatments. 

In 2015, the salon was chosen 

by Artist of Make-up founder 

and YouTube sensation 

Zukreat Nazar as the first UK 

retailer to offer her cosmetic 

range in store. 

Two years earlier, the salon 

beat 900 salons nationwide to 

pick up the Decléor Aroma Excellence 

Award formost inspirational 

salon of the year. 

Leicester were given assistance 

to transform their lives. 

The charity also widened its 

support into Leicestershire. 

An innovative project to 

tackle poverty was launched in 

Hinckley & Bosworth called the 

“£20 plus” project with the goal 

of helping households in 

poverty or struggling to make 

ends meet improve their 

household budget by £20 per 

week. 

This was achieved by tackling 

debt, reducing household 

bills, claiming all eligible grants 

and benefits and designing 

sustainable budgets. 

The trust responded to a 

huge demand to tackle women’s 

mental health issues by 

opening a counselling centre in 

Leicester city centre. 

Sisters Rama and Sujata are 

the founders and driving forces 

behind the charity Giving World 

Online. 

Their charity redistributes 

new business end of line and 

discontinued stock to the most 

deprived communities in the 

UK. 

The surplus goods are 

sourced from national retailers 

and manufacturers, government 

agencies, local government 

bodies, and smaller local 

organisations of every kind. 

The operation has grown 

steadily over the past 16 years 

and more than 70 tonnes of surplus 

goods are distributed each 

year. 

Last year, this helped more 

than 250,000 vulnerable people. 

A recent study showed the 

charity’s work not only improves 

people’s welfare, it also 

builds their life chances, emotional 

health and overall wellbeing. 

Giving Worldalso offers 

an employability skills programmes 

for vulnerableadults 

with learning and mental 

health difficulties, which are 

referred by the local social care 

and adult learning services. 

These programmes have 

proved to be highly regarded 

and highlyeffective in both improving 

these individuals’ essential 

life and work skills, and 

in building up their confidence, 

dignity and self-esteem. 

LeadingbyExample 

Congratulations to all Women in Business category nominees and 

winners from all at the University of Leicester School of Business. 

Professor Zoe Radnor 

Dean, University ofLeicester School ofBusiness 

Or visit us at: www.smallmanandson.co.uk The team at the city centre 

salon travelled to London to receive 

the award at the famous 

Ivy restaurant. The trophy is 

awarded to the salon whichhas 

achieved excellence in a number 

of fields relating to the overall 

performance of the business, 

including best practice in 

customer service, marketing 

and training and development 

initiatives. 

Find outmore: e: ulsb@le.ac.uk www.le.ac.uk/ulsb 

SCHOOL OF BUSINESS



❙ 7 

Entrepreneur of the Year: Elizabeth Robson 


WINNER: Elizabeth Robson with Rob Bunting, of sponsors Pole Arnold 

POLE ARNOLD 

HELPING 

ENTREPRENEURS 

TO MEET THEIR 

FINANCIAL 

GOALS 

NARBOROUGH WOOD PARK 

LEICESTER LE19 4XT 

0116 2043428 

WWW.POLEARNOLD.CO.UK 

Elizabeth Robson is the owner 

of Rothley Wine Estate, a multiaward-winning 

vineyard in the 

Leicestershire village of the 

same name. 

In 2015, herKing Richard dry 

white was awarded a silver 

medal by the United Kingdom 

Vineyards Association, while 

the bronze went to Spirit of 

Freedom, her first pink sparkling 

wine. 

Elizabeth’s two-acre vineyard, 

formerly known as Kingfishers’ 

Pool, lies on asouth facing 

slope overlooking the 

brook which connects with the 

River Soar. 

All of the still wine is made at 

the Rothley vineyard, while 

her sparkling wines, such as 

Spirit of Freedom, are created 

at Halfpenny Green Vineyard, 

in Staffordshire. 

Before devoting most of her 

time to Rothley Wine Estate, 

Elizabeth was principal lecturer 

in midwifery at De MontfortUniversity. 

She said the deciding moment 

to retire came about seven 

years ago when she won the 

best wine for the East Midlands. 

She said: “I wanted to dedicate 

more time towards the vineyard, 

it’s a passion of mine.” 


Sponsored by 

Sponsored by 

Runner-up: Verity Saul 

VERITY bought Witham Villa 

Equestrian Centre, in Cosby 

Road, Broughton Astley, in October 

1992. 

Over nearly 25 years,she’s developed 

the centre’s facilities 

by extending the indoor school, 

building a new outdoor school 

with the help of a Defra 50/50 

funding grant and extended 

the car park. The centre also 

has a thriving café. 

The facilities for the horses 

have also been transformed. 

When Verity arrived there 

were nine ponies housed in disused 

railway carriages. 

She rebuilt the stables and 

now has 40 horses and ponies 

and the centre is open six days 

a week with lessons available 

Tuesday to Fridaydaytime and 

evening, and daytime at the 

weekends. 

Verity is passionate about 

keeping her horses in top con- 

Runner-up: Naomi Morgan 

NAOMI, owner of The Rutland 

Cake Company, has loved 

whipping up cakes since she 

was a child. 

But it took a new turn about 

10 years ago when, suffering 

from depression, she read that 

baking could help. 

She started by making bespoke 

celebration cakes for 

friends and after baking a wedding 

cake for a friend people 

advised her to bake professionally. 

With two young children and 

the business rapidly outgrowing 

her kitchen at home in 

Oakham, Naomi moved into 

Enterprise Business Park, in 

Ashwell, in April last year. 

dition, a fact that has been recognised 

by the British Horse 

Society (BHS). 

In its 2014 BHS Where to Train 

inspection, it noted: “All the 

horses were in very good condition, 

the centre is very neat and 

Seven months ago, she 

opened a café which she designed, 

project managed and 

built herself and now employs 

eight staff, including young 

people and mums who could 

not otherwise find work. 

Naomi seeks to use local 

products and supports other 

food producers at Enterprise 

Business Park including a coffee 

roasters and chutney producer. 

The bakery side of the business 

offers bespoke cakes 

made to order and is seeking 

to push into the tourism market 

for Rutland, looking to create 

new products that highlight 

Rutland’s produce and history. 

tidy which helps give a very 

good impression of the high 

level of horse care and teaching”. 

Witham Villa employs 17 staff 

who are a mixtureof full, parttime 

and freelancers. 

Business Innovation Award: Ali Hackett 


WINNER: Ali Hackett is handed her trophy by Tim Emmony, of sponsors MNE Accounting 

Runner-up: Sophie Hainsworth 

SOPHIE is the co-founder of LoyalFree, 

amobile phone apployalty 

scheme which is used to 

collect rewards at local independent 

and national businesses, 

allowing businesses to 

gain from customer analytics 

and brand exposure. 

The app already has more 

than 2,000 users and provides 

businesses with important customer 

insight. 

Sophie graduated in 2011 and 

has worked across various industries 

and for companies of 

all sizes –from KPMG in London 

to her current start-up. 

Whatisconsistent is her ability 

to turn any obstacle or challengeinto 

apositive and profitable 

opportunity. 

Sophie’s understanding of 

what business owners need led 

to an early product redesign so 

they onlyneed a lanyard and do 

not have to use any technology 

Runner-up: Alicia Porter and Lucy Sinclair 

ALICIA and Lucy are the 

founders of Fruity Beauties, a 

healthy and natural form of 

ice pop similar to Calypso 

Jubblies. 

As avid festival-goers, 

Alicia and Lucy noticed that 

among the stalls of food and 

drink on offer there wasn’t 

much that was healthy and 

nutritious. 

Fruity Beauties ice pops 

are naturally sweetened by 

grape juice, vegan-friendly 

and free from gluten and 

nuts. 

They also provide 100 per 

cent of your daily vitamin C 

dose. 

In May 2014, after much reto 

makeuse of the app. Her understanding 

of the market has 

led to other innovations within 

the app, suchasthe addition of 

an Instagram feed into the profiles. 

Her ideas often go beyond 

product design and user experience. 

She has been reshaping the 

search and preparation, they 

took their fruity wares out for 

sale for the first time at a 

festival in Essex. 

business model into a more efficient 

process by making connections 

with organisations 

and associations which 

already have an established 

presence, such as the British 

BIDs and Everards Brewery. 

Sophie is a true entrepreneur, 

constantly challenging the 

status quo. 

They then sold them at other 

festivals such as Simon 

Says, where they sold out 

quickly. 

Ali Hackett is co-founder of 

recruitment technology 

business Meet & Engage. 

It offers real-time chat technology 

used by organisations to 

run group chats, one-to-one 

private chats, to share relevant 

content and to keep candidates 

connected with the business as 

they move through the recruitment 

process 

Before starting M&E, Ali 

worked for many years as an 

independent consultant managing 

projects spanning employer 

brand, recruitment, employability 

and retention 

across a variety of sectors. 

Ali’s experiences as an inhouse 

recruitment leader, covering 

both volume and experienced 

hires, has given her a 

depth of understanding around 

the challenges organisations 

face and apassion for putting 

candidate experience firmly 

on the agenda. 

She says starting a business is 

challenging as you have to 

 

 

 

 

 

 

quickly become an expert in all 

sorts of things. This includes 

managing employees, finances, 

a newbusiness pipeline, 

product development and marketing. 

The most challenging thing so 

far has been remaining focused 

on the most important things 

to drive the business forward. 

Ali is excited about the possibilities 

technology can offer 

businesses who want to create 

engaging candidate experiences 

and increase advocacy.



❙ 9 

Inspirational Woman of the Year: Joanna Sutton 


Sponsored by 

Sponsored by 

New Business of the Year: Dawn Louise Holt 


WINNER: Joanna Sutton, right, with Eileen Richards of sponsors Eileen Richards Recruitment 

JO Sutton epitomises the 

word 'inspirational'. 

Aged 35, she was given the 

news every woman dreads – 

she had terminal breast cancer. 

To make matters worse, Jo 

lost her mother to the disease 

six years ago. 

She began chemotherapy in 

February last year and had 13 

brutal cycles, the most any 

person has undergone at the 

Leicester Royal Infirmary involving 

the particular treatment 

that was used on Jo. 

In October 2016, Jo received 

the best possible news 

–there was no evidence of the 

disease in her body. 

Although there is no cure for 

Stage 4 Metastatic Breast 

Cancer, this was the best 

scenario for Jo. 

She was given chemotherapy 

at the Hope Against Cancer 

Ward at the Royal Infirmary 

LRI and continues to visit 

every three weeks for ongoing 

treatment. 

The care given by the 

nurses at Hope is absolutely 

amazing and completely personable. 

For this reason, Jo and her 

husband, Jonny, decided to 

give something back and 

began fund-raising for Hope. 

They have collected more 

than £5,000 for the charity 

since January and their aim is 

to get to £50,000. 


WINNER: Dawn Louise Holt, right, with Diana Esho, from sponsors Easy Internet Services 

Dawn decided she would give 

up her job as a recruitment 

director at a large multinational 

organisation to set up 

her own business. 

She spotted agap in the cat 

boarding industry foranestablishment 

offering high end 

care for felines, while their 

owners were away from home. 

Dawn spent a year researching 

the cat boarding market in 

the Leicestershire area, understanding 

the facilities available, 

pricing structures and 

locations of existing facilities. 

She also found out which 

firms could supply and construct 

suitable facilities and 

opted for the UK’s leading supplier 

and manufacturer of animal 

carefacilities to build the 

Haven Luxury Cat Hotel. 

Dawn developed an extensive 

marketing plan, designed a 

logo and distributed 10,000 leaflets. 

She then worked extensively 

with a webdesigner to develop 

her website and Facebook 

page. 

Dawn opened for business on 

December 5last year and the 

hotel in Countesthorpe was full 

for Christmas. By January, the 

summer season was also fully 

booked. 

Dawn is already taking bookings 

for the coming Christmas 

and next year’s peak times. 

Her business plan is based on 

quality of care rather than 

quantity of boarders and, with 

this in mind, she deliberately 

built nine luxury suites so the 

care she wished to provide 

could be delivered. 

Since opening, Dawn has 

boarded over 200 cats with 

many more booked for the following 

months. 

Runner-up: Sue Crooks 

Runner-up: Suk Basra 

Sue set up the Love Ladies 

Business Group in 2012. 

She has now established seven 

groups in the Midlands, including 

Loughborough and 

Leicester, with more than 200 

members. 

Sue is a single mother and 

also runs a marketing company, 

yet manages these seven 

groups as non-profit networking 

groups. 

Each event is organised and 

coordinated with great precision, 

so the women attending 

have the best possible outcome. 

Sue personally arranges and 

hosts every event, ensuring 

everyone is well looked after, 

and that everyone has the opportunity 

to promote their 

business in a business-like but 

warm and safe environment. 

She is an incredible leader 

and inspirational as a business 

woman, making the world of 

business inclusive and all-encompassing. 

Sue also offers 

support on aone to one basis, 

along with training sessions 

and her Facebook page and 

website offer tools and information 

to assist further. 

Sue is also agreat advocate for 

the women who runor have positions 

in charities, raising 

many thousands of pounds for 

them each year. 

This is a great deal of extra 

work, with events, raffles and 

auctions and the women in the 

groups are led by her example 

to help those less fortunate. 

Sue is a tireless, selfless woman 

who inspires hundreds of 

women on a daily basis with 

her enthusiasm, dedication 

and wish for women to be the 

best version of themselves. 

AFTER officially opening in 

February this year, The Cake 

Club Leicester has proved to 

be a great addition to the 

city. 

Owner Suk Basra set up a 

Facebook page after high 

demand from friends and 

family for her sweet treats. 

Working full-time and making 

cakes on the side was a 

hobby she enjoyed. But, after 

a lot of thought, Suk finally 

decided to take the leap and 

open an independent cake 

shop in Newark Street. 

She immediately set about 

marketing her business 

through social networks 

such as Facebook, Twitter 

and Instagram. 

Suk believes any cake is 

possible and she is constantly 

developing new flavours. 

Family and friends regularly 

visit to enjoy tea and cake 

and some networking groups 

in Leicester are now using 

her shop as a meeting venue. 

Next year will see a new 

website built for the company 

and the launch of a delivery 

service. Suk’s ranges 

include vegan and glutenfree 

cakes. 

Runner-up: Caroline Stillman 

Runner-up: Lena Patel 

0116 254 9710 Eileenrichardsrecruitment.co.uk Twitter: @ERRECRUITMENT1 

DUE to a condition called Marfan 

Syndrome,24-year-old Caroline 

Stillman stands 6ft 4in 

and wears size 10-11 shoes. 

Spurred on by the fact she 

struggled to find fashionable 

footwear, and inspired by the 

similar experiences of other 

women, she launched her own 

luxury footwear brand, 

Carobella, in 2016. 

She studied footwear design 

at The London College of Fashion 

and De Montfort University 

and her endless love for 

fashion, combined with the 

skills and knowledge she 

learned, are “just the beginning” 

of her pursuit towards a 

career in the industry. 

Caroline was recently diagnosed 

with Hodgkin’s lymphoma 

cancer and has endured 

many complications, but she 

has not complained or given up 

once. 

She is still running her business 

and even on her worse 

days she gets to the post office 

to post her orders and does 

everything she can to keep her 

business thriving. 

Her strength has been an inspiration 

to all of us and hopefully 

to many others out there 

too. 

LENA founded her business 

from a standing start after 23 

years working in a bank. 

She setup ISJ Financial Planning 

in April last year. 

Lena says it has been a tough 

journey so far. 

But she is driven by her desire 

to provide a more rounded and 

complete level of service and 

advice to clients and felt the 

bank was not the place to do 

this. 

So, through a combination of 

relentless networking, hosting 

and attending events and working 

with a select group of clients,Lena 

has grownher client 

and referrer base exponentially. 

She said: “It’s been the best 

year of my career and I am extremely 

proud of my achievements. 

“Financial advice has become 

a male-dominated profession 

with the average age of an adviser 

being 55 and less than 18 

per cent being female. I am passionate 

about encouraging 

more females into the profession. 

“I am presently working with 

local schools to encourage girls 

to consider financial planning 

as a career.”

10 


❙ 11 

10 TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY 11 

Rising Star Award: Nicol Nightingale 


WINNER: Nicol Nightingale, right, with Sarah Lydon, from sponsors Search Consultancy 

Celebrating 30 years of 

exceptional recruitment 

For the third year running, Search Consultancy isproud to sponsor the 

‘Rising Star’ Award at the Leicester MercuryWomen in Business Awards. 

Whether you’re an employer looking for staff, or you’re looking for 

your next career opportunity, Search can help.With anexpert team 

of consultants placing candidates across more than 25 industry 

specialisms, no recruitment consultancy isbetter placed to meet 

your needs. 

Accountancy &Finance •Financial Services •HR&Development 

Insurance •Legal •Marketing •Sales •Office Services •Doctors 

Call &Contact Centre •Hospitality •Medical •Healthcare •Rail 

Nursing •Social Care •Aviation •Driving •Industrial •Logistics 

Supply Chain •IT, Digital &Change •Energy •Engineering 

Oil &Gas •Scientific •Construction •Facilities Management 

We’d love to meet and discuss how wecan use our experience to 

create atailored solution for your organisation. Please feel free to 

contact Sarah at sarah.lydon@search.co.uk or on 0116 247 3338. 

Nicol joined Fothergill Wyatt in 

April 2016, returning to 

mainstream lettings after sixand-a-half 

years in the student 

market. 

As acondition of her employment, 

she asked to be put 

through the Level 3Technical 

Award in Residential Letting 

and Property Management 

through Propertymark Qualifications 

as she knew it would 

enhance her industry knowledge 

and help her progress in 

her career. 

Last summer, she studied for 

this qualification in her own 

time, while working six days a 

week and caring for her then 

one-year-old daughter. 

She passed all four exams, 

achieving marks between 90 

per cent and 100 per cent. 

She was soon promoted to Associate 

Director, aged just 32, 

and after only 12 months with 

the company. 

Most recently Nicol applied 

for a part-time, voluntary role 

with ARLA Propertymark, the 

professional body for letting 

agents. 

She beat strong competition 

to become a Regional Rep, 

which will see her offering 

guidance and support to other 

letting agents in the region. 

2017 Recruiting 


Exceptional 

People 

In addition, Nicol is focusing 

on establishing herself as an industry 

expert and, at the same 

time, raising the profile of the 

business across the city by 

partnering up with other 

reputable companies, such as 

Mazars accountancy firm, to 

Runner-up: Abigail Dakin 

ABI is the brains behind babywear 

and accessories brand 

Claude & Co. 

She left a comfortable wellpaid 

job in May last year to 

start her own online children’s 

wear business –with the aim of 

offering more beautiful and 

unique products to stylish parents. 

Abi focuses on putting together 

an eclectic collection of 

considered brands of clothing, 

interior décor, toys and books 

especially for mums and the 

little ones they are buying for. 

She looks for timeless pieces 

that she hopes will make a 

child’s world a creative and 

more unique place. 

Abi recently launched an 

own-brand range of unisex 

clothing for infants up to three 

years old. 

The collection is built on the 

design philosophy that unisex 

clothing can be unexpected, 

defined by style and not be 

gender specific in terms of colours 

and shapes. 

Abi says she is passionate 

about small independent 

Runner-up: Pamela Sharpe 

PAM is the director of small social 

enterprise retailer Miss 

Pandora, a womenswear 

boutique. 

Her company’s mission is to 

improve quality through values. 

Miss Pandora is a company 

that promotes the ’real’female 

form, with body positivity. 

Its slogans are ‘Own Your 

Body’and ‘Every body’s beautiful‘, 

with a pledge to only use 

real women of different sizes as 

models and to always advertise 

with open and honest photography 

and marketing the best 

of ’real life’ with no unrealistic 

expectations. 

Miss Pandora produces high 

quality garments designed and 

manufactured in Leicester to 

help boost the local and UK economy. 

Pam is keen to contribute to 

her community and does this 

by fund-raising for Rainbows 

Hospice in Loughborough. 

She got into retail not because 

Sponsored by 

hold joint property seminars 

for existing and potential new 

clients. 

To achieve so much in such a 

short space of time demonstrates 

the drive and passion 

Nicol has forboth the property 

industry and her career. 

brands. She said: “Selling our 

own clothing brand up against 

mighty brands that we know 

and love, makes us very 

proud.” 

Abi started selling her ranges 

wholesale in June as she seeks 

to grow the business. 

she wanted to make her fortune, 

but because she wanted 

to try to raise the standards 

and values of the industry and 

give women a better experience 

based on honesty and 

openness. 

Sponsored by 

Small Business of the Year: Rosie Harrison 


WINNER: Rosie Harrison, right, receives her trophy from Jennifer Thomas, of sponsors FSB 

Runner-up: Amanda Daly 

AMANDA has ensured that 

Dalycom successfully moves 

with industry changes while 

growing steadily. 

One of its biggest achievements 

was celebrating its 30th 

birthday last year. 

The company started in 1986 

with no more than one telephone 

and has since evolved as 

one of the early adopters of 

cloud-based services, a move 

which helped the company stay 

ahead of competition as well as 

growing its monthlyrecurring 

revenue model to secure the 

business for the future. 

Amanda’s forward-thinking 

and assertive nature has 

played a key role in the transformation 

of the business, resulting 

in a major drive to make 

changes both internally and 

externally. 

Runner-up: Gemma Orton 

GEMMA established Mocha 

Marketing in 2013 because 

she wanted to challenge stereotypical 

marketing and 

communications agencies. 

Unlike traditional agencies, 

Mocha strives to put their clients 

first by working as an extension 

of their team, rather 

than an external arm. 

Where communication is 

concerned, Mocha prides itself 

on its highly communicative 

nature with clients which 

sets them aside from the traditional 

agency. 

With a recent office move to 

an aspiring business location, 

Mocha’s vision for growth is 

ambitious. 

Their clients work in a vast 

range of industries, and vary 

from start-ups to million 

pound turnover businesses. 

Throughout the past three 

years, the company has 

reached a £170,000 turnover, 

achieving an impressive 

£100,000 turnover in its first 

year. 

In recent months, Mocha 

A range of cloud-based telephonyand 

IT services were added 

to the product portfolio to 

ensure the company was moving 

with the times and keeping 

up with changes in technology, 

as well as meeting the needs of 

customers. 

A new senior management 

team has been put in place to 

look after the day-to-dayoperations 

of the business,to give the 

directors more time to work 

strategically on the business, 

rather than within it day-today. 

In addition to this, a customer 

account manager was brought 

in to serve the firm’s existing 

customer base and provide a 

more dedicated service. 

The manager is also a single 

point of contact for existing 

customers to speak to. 

Marketing has teamed up with 

a digital media partner so it 

can offer website, PPC and 

SEO solutions. 

The team have a united vision 

of striving for excellence 

and are passionate about 

achieving exceptional results 

for their clients. 

Three years ago, Rosie, a stay 

at home mother-of-three, 

designed six humorous 

greetings cards which she 

printed and hoped to sell in a 

shop in Kibworth. 

They proved to be very popular 

and, encouraged by their 

initial success, Rosie decided to 

expand the rangeand try to sell 

them to a wider audience. 

Her company Rosie Made a 

Thing was launched at the 

start of 2015. 

Following an initial exhibition 

at the NEC which generated 

much interest, the company 

has gone from strength to 

strength. 

Her cards are designed and 

printed in Leicester and are 

now distributed to more than 

600 retailers in the UK including 

John Lewis, Scribbler and 

Fenwick. 

She also exports them to 

America, Australia, Hong 

Kong, Ireland and Finland. 

Turnover in the first year was 

£52,000, rising to £270,000 in 

year twoand the business is on 

track to generate more than 

£500,000 in revenue this year. 

Rosie employs two people – 

her mum, who handles the 

website orders, and an office 

manager. The rest of the distribution 

is carried out by a company 

in Gloucester. 

In 2016, Rosie Made a Thing 

won a prestigious award at the 

Henries (the industry greeting 

card awards) for her “Gin & 

Frolics” range, which won best 

Humorous Range. 

AMBITION 

DON’T LET ANYTHING GET IN THE WAY OFYOURS 

Get ateam of experts for your business 

from 

£172.50 

in the first 

year* 

As abusiness owner you have to wear many hats. Tax, HR and legal issues can all test your 

knowledge and take valuable time out of your company. 

Join the Federation of Small Businesses and you will have unlimited access to specialist advice, 

exclusive products and services, and anetwork of support to help solve your challenges so you 

can achieve your business ambitions. 

Join the thousands of FSB member businesses across Leicestershire and take advantage of: 

ADVICE 

• Taxadvice 

• Employment advice 

• 24 hour legal 

helpline 

FINANCE 

• Business banking 

• Workplace Pensions 

• Debt recovery 

SUPPORT 

Contact Development Manager Jennifer Thomas 

Call 0116 279 3181, tweet @FSB_L_N_R, 

email Jennifer.thomas@fsb.org.uk 

• Local networking events 

• Government lobbying 

for business 

• Cyber protection 

*FSB Business Essentials membership starts from 142.50 per annum with a£30 registration fee in the first year.This rate is applicable to businesses with no employees. 

Rates increase depending on your number of employees. Please see the website for full details of subscription rate bands. †Calls are normally free of charge from UK 

landlines but charges may apply from mobile phones. Lines open 8am-6pm weekdays, closed Bank Holidays. Registered Office: National Federation of Self Employed 

and Small Businesses Limited, Sir Frank Whittle Way, Blackpool Business Park, Blackpool, FY4 2FE. Registered in England No. 1263540

12 


❙ 13 

12 TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY 13 

Sole Trader of the Year: Sarah Humphreys 


WINNER: Sarah Humphreys, right, with Sue Hull from sponsors Berkeley Insurance 

In 2015, Sarah decided she 

wanted to create bespoke 

wedding fairs, so she launched 

Inspired Brides, for creative 

wedding specialists and 

stylish brides. 

After a lot of networking within 

the wedding industry, she arranged 

her first wedding fairs 

at small venues and now works 

alongside prestigious wedding 

venues across the Midlands 

proving her specialist style is a 

key to success. 

Next came the launch of her 

own magazine, created to run 

alongside the wedding fairs. 

Despite having no formal 

training in the publishing 

world, Sarah now produces a 

quarterly journal for brides-tobe 

called Inspired Brides 

Magazine. 

The concept behind the 

magazine is to feature and 

showcase wedding venues and 

wedding suppliers in a unique 

and stylish way, by creating 

styled shoots, articles and adverts 

for the exhibiting suppliers. 

It helps brides to find their 

ideal wedding venue and wedding 

suppliers to help them create 

their dream wedding. 

Inspired Brides Magazine is 

available in print and online, 


Sponsored by 

Sponsored by 

making it ideal to promote 

across social media. 

Sarah is exceptionally driven. 

She works closely with small 

business and wedding venues 

discovering how best to promote 

their business. 

To enable her to do this to the 

Runner-up: Estelle Keeber 

ESTELLE is a single mum to two 

young boys whohas gone from 

benefits to profit in a year by 

building a successful wedding 

photography and online coaching 

business. 

She says wedding photography 

truly is an investment, 

being one of the most important 

elements of a wedding. 

Her ethos is to create images 

that tell alove story; images 

that will be passed down 

through the generations and 

treasured forever. 

She said: “Astime goes on and 

memories fade, your investment 

in beautiful photography 

will grow in value. 

“Because of that, choosing a 

photographer will be one of the 

most important decisions you 

makeduring the planning process.” 

best of her ability, she regularly 

takes marketing and social media 

courses. 

She is still working single 

handily arranging eight wedding 

fairs ayear as well as the 

quarterly editions of the 

magazine. 

Her signature package includes 

morning preparations, 

starting around two hours before 

leaving for the ceremony 

through to the end of the evening 

reception. 

Estelle said: “Once I’ve finished 

shooting, the work to produce 

breath-taking images 

does not stop there. I work on 

lovingly editing each image in 

my dedicated editing suite.” 

Woman in the Public Sector Award: Vicki Noble 


WINNER: Vicki Nobel, right, is given her trophy by Catherine Bowen, of sponsors Weightmans 

Runner-up: Helen Donnellan 

AS inward investment director 

for the city council, Helen has 

been responsible for bringing 

3,000 new jobs to the city in the 

past three years. 

These include Hastings Direct 

insurance which has taken 

on 900 staff, IBM which has created 

100 jobs and PRS forMusic 

which will recruit a further 100 

local people. 

Helen has achieved this 

through sheer hard work and a 

tenacious determination to 

make Leicester the destination 

of choice for national companies 

seeking to relocate. 

Apart from this, she is ableto 

find the time to support the local 

charity sector by acting as a 

trustee for a charity that focuses 

on getting young people 

into jobs and also provides support 

for local businesses that 

Runner-up: Miranda Cannon 

MIRANDA is an experienced 

local government director 

who has worked under differing 

models of local authority 

governance including 

most recently an elected 

mayor in one of the most diverse 

cities in the UK. 

She is currently responsible 

for leading a complex portfolio 

of governance and support 

services spanning 

people, performance, organisational 

change, programme 

management, communications 

and governance. 

She has a breadth of transformational 

change, organisational 

development and 

leadership experience gained 

from working in both the 

public and private sectors. 

This includes a proven 

track record in driving major 

organisational change and 

are looking to grow. Helen is 

known as an excellent collaborator, 

team player and provides 

valuable input into the welfare 

of Leicester. 

Helen spends a large amount 

of time creating apositive feel 

for the city with everybody’s 

best interests at heart. 

She also helps to support businesses 

wishing to invest in 

Leicester and puts all her effort 

and time into integrating into 

the business community. 

Her hard work and diligence 

to supportthe city is commendable 

and her ability to work 

with the business community 

and support them helps to create 

a very well rounded and 

successful programme. 

The marketing of the city 

wouldn’t exist without Helen’s 

amazing work! 

multi-million pound cost reduction 

programmes. 

Miranda has worked 

across a range of complex 

policy issues including community 

cohesion, equalities, 

and partnership working. 

In addition to her many demanding 

roles, she is the returning 

officer for the elections. 

Despite the knowledge that 

any mistake could involve 

personal consequences and 

bad publicity for the council, 

she carries out the role in an 

organised and efficient fashion. 

She does so by planning 

well in advance and getting a 

team of professional and 

highly skilled employees. 

Vicki started and has led the 

Leicestershire Mental Health 

triage car and liaison and 

diversion teams since 2013. 

The triage car and L&D service 

in conjunction with 

Leicestershire police has 

Forfurther information, 

please contactBelinda Moore, 

Partner on 0116 242 8926 or email: 

belinda.moore@weightmans.com 

meant those with mental 

health issues in Leicestershire 

and Rutland arediverted away 

from the criminal justice system 

and into mental health services 

when they are assessed as 

unwell. 

From initial police interaction 

to custody, court, probation, 

the triage car and liaison 

and diversion team offer mental 

health assessments to anyone 

with mental health issues. 

Vicki deserves recognition for 

four years of hard work in developing 

the leading service. 

Weightmans areproud to sponsor the Women in Business 

Public SectorAward. 

Weightmans’ public sector reputation speaks foritself. 

Atop 45 lawfirm in eightlocations,employing more 

than 1,300 people.Weoffer fullrangeoflegalservices 

and astrong and fast-growing reputation in the 

public sector markets. 

We actfor local, police and fireauthorities and a 

range of NHStrusts. 

With clientsatisfaction scores higher than the 

legalindustryaverage, we work hardtoget results 

forour clients each and everyday. 

www.weightmans.com



❙ 15 

Business Woman of the Year: Mehmooda Duke 


Sponsored by 

Sponsored by 

Lifetime Achievement Award: Julie Deane 


WINNER: Mehmooda Duke is handed her trophy by Mike Waterfield, of sponsors Torr Wakefield 

Torr Waterfield 

areproud to sponsor 

Business 

Woman 

of the Year 

at the 2017 Leicester 

Mercury Women in 

Business Awards. 

Congratulations to all 

nominees and winners 

on the night. 

Park House 37 Clarence Street Leicester LE1 3RW 

Telephone: 0116 242 3400 torrwaterfield.co.uk 

Mehmooda is founder and a 

senior partner of Moosa-Duke 

Solicitors, specialising in 

medical clinical negligence. 

In 2015, she was the first female 

Asian president in 

Leicestershire Law Society's 

155-year history. 

Mehmooda defended the NHS 

for 10 years. On arriving at 

Leicester, she wanted to swap 

sides and help people who felt 

unfairly treated to win medical 

claims against medical bodies. 

She says she feels this enables 

her to “make adifference to 

people's lives. To me the law is 

all about looking after people. 

"My USP is thatIhave worked 

forthe other side.Ipride myself 

on being genuine, straighttalking, 

being aNorthern girl 

from Blackburn.” 

Mehmooda nowheads ateam 

of 15 people. 

Her firm is a niche practice 

dealing exclusively with 

claims for medical negligence 

and is ranked by Chambers 

and Partners, a national independent 

publication listing the 

best Practices and best lawyers, 

as a “band 1” firm. 

Mehmooda herself is described 

in the 2016 edition of Chambers 

and Partners as being “in a 

league of her own”. 

Mehmooda has made a number 

of appearances on television 

in relation to her cases and 

has recently worked with Radio 

4to raise awareness of issues 

affecting victims of medical 

negligence. 

In the non-legal world, 

Mehmooda is one of the only 

two Asian females on the governing 

council of the University 

of Leicester. 

She was recently appointed to 

the advisory board of 

Leicestershire County Cricket 

Club –the first female to have 

achieved this. 

She has also recentlybeen appointed 

Deputy Lieutenant for 

Runner-up: Vicky Jones 

VICKY decided to become asolicitor 

when she was just 14 

years old. 

When Vicky’s mum got a job 

as alegal secretary at a newly 

opened branch of Lawson-West 

close to their house,Vicky was 

employed to reorganise the 

archived filing system thathad 

got in to quite a mess. 

It was abig project butshe got 

it done. 

Vickybegan her lawdegree at 

Leicester University in 1993 

and graduated in 1996. 

She then completed her LPC 

at De Montfort University in 

1997. 

Vicky was fortunate to be 

offered a training contract 

with Lawson-West and qualified 

in 1999. 

She originally wanted to become 

a family solicitor but decided 

against it after witnessing 

the devastating impact divorce 

and separation can have 

on children. 

The world of personal injury 

then caught her attention. 

This department provided 

her with the opportunity to 

help people. 

Vicky was promoted to joint 

Runner-up: Anne-Mari Niemela 

FINNISH-BORN Anne-Mari 

Niemela took the helm as 100 

per cent shareholder and managing 

director of FoxPrint 

(Shepshed) Limited two years 

ago. 

When she joined the company 

in 2004, she knew nothing 

about print. Over the years, 

she has worked in every role 

across the business so she 

could learn the business from 

the inside out. 

Since taking over as MD, she 

has increased annual turnover 

to almost £500,000 and has a 

growing list of corporate clients 

and SMEs. 

FoxPrint provides a total print 

management solution from its 

base in Shepshed to include 

packaging and direct mail to 

companies throughout the UK 

and acts as an outsourced 

print room for corporate clients. 

Materials are designed, printed, 

stored and delivered exactly 

where and when clients 

Leicestershire and Rutland, 

and is only the second Asian female 

to be recognised for this 

prestigious honour. 

Nationally, Mehmooda is the 

only Asian female on the executive 

board of the Society of 

Clinical Injury Lawyers 

(SCIL). 

Mehmooda has presented a 

number of programmes on Radio 

Ramadan through which 

she has inspired young people 

to consider pursuing legal careers. 

Moreover, she works with local 

schools giving talks and appearing 

on panels and presenting 

at career days. 

head of personal injury alongside 

her co-director Ashley 

Hunt during a time when personal 

Injury was a growing 

area of work. 

With her involvement in overseeing 

the department, it grew 

from strength to strength and 

was the biggest department in 

the firm. 

Vicky’s progression through 

the firmsaw her become a partner 

in 2004 and when Lawson- 

West became a limited company 

in 2011 she became director. 

In December 2016, she made 

the decision to retrain in planning, 

protection and probate in 

order to grow,develop and progress 

the department. 

Vicky's other responsibilities 

include overseeing HR and the 

firms IT services. 

need them. Anne-Mari attributes 

FoxPrint’s success to her 

team’s commitment to deliver 

high quality services, their attention 

to detail and the ability 

to meet client deadlines every 

time. 

Anne-Mari’s dedication and 

commitment has seen the 

team expand recently as new 

clients come on board. 

She is constantly innovating 

within the business and recently 

invested heavily in large 

print format equipment to further 

enhance the company’s 

offering to its clients. 

Her achievements this year 

include gaining the much 

coveted FSC accreditation and 

she is now working towards 

achieving ISO certification. 

WINNER: Julie Deane, 

founder of Cambridge 

Satchel Company. Below, 

its Syston factory 

Ten years ago, Julie Deane was 

at the end of her tether. 

Her eight-year-old daughter 

was being bullied at school and 

she desperately wanted to 

move her little girl toanew, 

safe school. 

This meant finding the money 

to send her to a private school. 

And if she was going to do this 

for her daughter, she felt honour-bound 

to do the same for 

her son. 

That decision made, it was 

time to find a way to raise 

money for the school fees. 

But, in a light bulb moment, 

the entrepreneurial Julie came 

up with an idea to revive a favourite 

item from her own 

school days. 

So,with just £600 and her kitchen 

table to work from, she set 

about designing a range of bags 

with a distinctive retro style. 

She says it took hard work and 

determination to get the business 

offthe ground, turning to 

Google to find all the information 

she needed. 

Julie is the founder of Cambridge 

Satchel Company. 

The company may have its 

headquarters in Cambridge, 

but it makes all its iconic 

satchels at its Syston factory, 

where it employs morethan 60 

people. 

What’s more, Julie has recently 

employed additional 

staff to increase production 

from 11,000 bags a month to 

around 15,000 bags a month, 

with further plans to expand 

over the next 12 months. 

The Syston factory opened in 

2013 after Cambridge Satchel 

outgrew its original facility in 

Wigston. 

Julie regularly visits her 

Leicestershire factory and 

Mark Fitzpatrick, the factory’s 

general manger is a member of 

the company’s senior management 

team. 

He speaks to her daily, in addition 

to monthly meetings. 

Julie said she is trulycommitted 

to keeping the manufacturing 

in Leicestershire. 

Being made in Britain is an 

important part of Cambridge 

Satchel Company’s brand messaging. 

It has by no means been an 

easy journey for Julie and her 

team, but she continues to 

work to keep margins as low as 

possible to enable her to sell the 

company’s quality handmade 

products at an affordable price. 

Julie’s company has grown 

from humble beginnings to become 

a worldwide phenomenon 

through collaborations with 

esteemed international designers 

including Comme des Garçons 

and Vivienne Westwood 

and appearances on global catwalks. 

A-list stars including Taylor 

Swift, Lady Gaga and Alexa 

Chung have all been seen sporting 

Cambridge Satchel Company’s 

iconic ranges. 

The company is committed to 

preserving British manufacturing 

with each bag lovingly 

hand made in the UK. 

Its products range from classic 

satchels to backpacks, 

handbags and small leather accessories. 

Today, The Cambridge 

Satchel Company collections 

are sold in more than 120 countries, 

in five UK stores and on 

www.cambridgesatchel.com. 

Having grown Cambridge 

Satchel Company from zero 

revenue to abusiness turning 

over more than £11 million in 

2016, Julie is a worthy winner 

of our Lifetime Achievement 

Award.

16 TUESDAY, OCTOBER 3, 2017 LEICESTER MERCURY

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