Creative HEAD April 2017

alfolltd

In print•online•everywhere!

£4.50

APRIL 2017

United

we stand

Creativity, diversity, identity.

It all matters, because

style matters


AS THE WORLD GETS SMALLER, OUR STYLE INFLUENCES GROW WIDER

AND MORE DIVERSE. FROM THE SOPHISTICATION OF NEW YORK TO THE

EDGINESS OF BERLIN, KMS HAS CURATED DIFFERENT STYLES FROM

URBAN FASHION DISTRICTS AROUND THE WORLD TO INSPIRE YOU AND

YOUR CLIENTS, SO YOU CAN START, STYLE AND FINISH YOUR BEST

STYLES EVERY DAY – BECAUSE STYLE MATTERS


NEW YORK

LO


BERLIN

SEOUL

NDON


ANYTHING GOES IN LONDON – STYLE ENCOMPASSES PUNK, ROYALTY AND

EVERYTHING IN BETWEEN. KMS GLOBAL STYLE COUNCIL MEMBER SAM BURNETT

TAKES US THROUGH HIS LONDON LOOKS

Elina’s style equation

START

KMS MOISTREPAIR Revival Creme

NEW

STYLE

KMS ADDVOLUME Texture Creme

FINISH

KMS THERMASHAPE 2-in-1 Spray


“Terrence and Elina’s

looks are classic

London. Elegant

and sophisticated

yet still

practical”

CREATIVE HEAD: Where do you find inspiration?

SAM BURNETT: Street culture in London is so vibrant, especially in the North East and the

emerging art scene in the South. I also get inspired by art and make sure to check out the latest

exhibitions.

CH: What’s special about London style?

SB: Whether you’re hanging out in one of the city’s many parks or hopping on the tube to head

to an amazing market, the city is so eclectic. During Fashion Week it comes alive – it’s one of the

best times to get a taste of what London style is all about.

Terrence’s style equation

START

KMS COLORVITALITY Blonde Shampoo

STYLE

KMS HAIRPLAY Sea Salt Spray

FINISH

KMS HAIRSTAY Working Hairspray


START: After shampooing, apply KMS

MOISTREPAIR Revival Creme to

towel-dried hair and work through.

This restores moisture balance and

improves manageability.

STYLE: Spray KMS HAIRPLAY Sea

Salt Spray into hair to add texture

and bulk then blow-dry using your

hands to shape the hair.

FINISH: Spray KMS HAIRPLAY Dry

Wax onto the hair and work it through

with your hands for additional texture

and a matte fi nish.

LANCE’S STYLE

EQUATION FEATURES

KMS MOISTREPAIR REVIVAL

CREME TO RESTORE THE

MOISTURE BALANCE IN

HIS HAIR.

THE CAPITAL OF GERMANY IS EDGY AND MODERN AND THE KMS GLOBAL STYLE

COUNCIL REFLECTS THIS RAW SOPHISTICATION IN LANCE’S LOOK

Lance’s style equation

START

KMS MOISTREPAIR Revival Creme

STYLE

KMS HAIRPLAY Sea Salt Spray

FINISH

KMS HAIRPLAY Dry Wax


IN THE CITY THAT NEVER SLEEPS THERE’S A SENSE OF PRACTICALITY

AROUND STYLE – FUNCTIONAL CAN STILL BE FASHIONABLE

AND RETAINS THAT INDESCRIBABLE NEW YORK QUALITY

Jake’s style equation

CREATIVE HEAD ADVERTORIAL

START

KMS COLORVITALITY Shampoo

STYLE

KMS HAIRPLAY Molding Paste

FINISH

KMS HAIRPLAY Playable Texture

“This style really reflects what’s

happening on the streets. It’s an urban

aesthetic and speaks to the individual

sense of style: effortless yet deliberate,

fun and confident”

Lori Panarello, KMS Global Style Council member


SKYSCRAPERS MEET TEMPLES AND PALACES IN THE CITY

THAT’S FAST BECOMING THE STYLE CAPITAL OF SOUTHEAST

ASIA. XINJI’S STYLE TAKES ON THIS DICHOTOMY

Xinji’s style equation

START

KMS ADDVOLUME Shampoo

XINJI’S STYLE

EQUATION FEATURES KMS

HAIRPLAY SEA SALT SPRAY,

FEATURING SALT FROM THE

DEAD SEA TO HELP TO ADD

FULLNESS AND TEXTURE.

STYLE

KMS HAIRPLAY Sea Salt Spray

FINISH

KMS HAIRPLAY Dry Wax

“This look represents

the diversity we’re

seeing around the world

right now. I can see this

look really taking off

in the Asian fashion

scene”

Kenny Chow, KMS Global Style

Council member


HIT THE ROAD AND DISCOVER THE NEW PRODUCTS FROM

KMS THAT ARE GUARANTEED TO SHAKE UP THE STYLE SET

CREATIVE HEAD ADVERTORIAL

To Seoul

From New York

KMS MOISTREPAIR Cleansing Conditioner

is the newest Start product to join the

co-washing trend that’s sweeping Seoul.

The cleansing conditioner is made with

conditioning agents with a small amount

of cleansing agents so you get highly

conditioned, clean hair.

KMS HAIRSTAY Working Hairspray is

perfect for New Yorkers rushing to work

battling humid summers and snowy

winters. Made with flexible, humidityresistant

polymers, the spray allows your

clients to build their look – the more they

spray, the more it holds.

via London

KMS ADDVOLUME Texture Creme is weatherproof

for London, providing humidity resistance

for up to three days – perfect for clients with fine

hair as it adds texture, body and volume thanks to

calcium minerals that coat every hair strand.

And Berlin

KMS ADDVOLUME Liquid Dust is inspired by

Berlin’s club scene where people stay out until the

sun comes up and want to change their look from

day to night to morning. Liquid Dust easily creates

fullness without the mess of a powder and clients

can reshape anytime.


CREATE INFINITE STYLES WITH THE

EASY KMS THREE-STEP SYSTEM

Start. Style. Finish.

It's as simple as that

Discover a world of style possibilities with KMS. To find out more, call 01323 432100 or visit kmshair.com


CREATIVE HEAD EDUCATION

"Me next!"

e ducation

OUR

FEATURED ARTIST

IN APRIL IS

ISSEY HYDE

STARTS

1 APRIL

Go backstage at Fashion Week with The It List Fashionista

(and sneak a peek in her kitbag while you’re there…)

e ducation

HEAD ONLINE NOW!

CREATIVEHEADMAG.COM/EDUCATION


WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO


“Revlonissimo Colorsmetique is

like make-up for your hair. Clients

love the soft, super shiny results.”

Anne Veck

Southern Hairdresser of the Year

& Global Style Master

WITH

HYALURONIC

ACID &

SOY

PROTEIN

Eight times Shinier

than before coloring on bleached hair (2)

Twice as Shiny

as natural hair (2)

Twice as Resistant to Breakage

than before coloring on bleached hair (2)

Long-Lasting Color (3)

(1) Consumer test done in 2014 on 2,123 women who color their hair.

(2) Independent Laboratory Test. (3) Expert Grading Sensorial Test.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM


BEARD SERUM

TO STOCK THIS PRODUCT CONTACT CUSTOMER SERVICES

UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com


LAUNCHING

MAY 2017

“Working with Mary felt like a

true collaboration. I was immediately drawn

to her use of bold patterns in her

collections and luxury scarves.

This is a perfect gift for our clients

when they purchase products from our

award-winning label.m haircare range.”

Sacha Mascolo-Tarbuck

Global Creative Director


Mary Katrantzou’s trademark print launches exclusively at label.m salons in May 2017

as part of a new designer fashion collaboration.

As seen on the catwalk – Mary Katrantzou scarves are renowned for featuring exuberant technicolour

prints applied to lustrous, lightweight fabrics. The label.m x Mary Katrantzou scarf will bring you and

your clients, city and beach lovers, fashion devotees or simply admirers of gorgeous things –

the most versatile accessory of the season!

How will you wear your scarf?

www. labelm.com 01753 612040 F : labelmUK T : labelmUK I : labelmUK P : labelm YT : UKlabelm


#kmshair


STYLE UNITES US

At KMS, our Style Community is the heart of our brand. We’re creatives,

unified by the powerful language of style. We find inspiration in the world

around us: in fashion, in art, and most importantly, in hair. We come

together to create a worldwide network of style — to collaborate, learn

and grow.

Join us. Download the KMS app to instantly connect with other stylists

worldwide.

let’s create great style together.

STYLE MATTERS


SESSION TO SALON

SINCE 1959


Editor’s letter

30

80

90

ASIDE FROM THE odd Kristen Stewart buzz cut, the vast

majority of celebrity trend inspirations are long haired, which means

most clients don’t need to be sat in your chair every four weeks to keep

their ’do looking razor sharp. Spells between appointments have been

getting longer, so it’s imperative salons look at how to entice clients to spend

more when visiting. That’s why we’ve investigated all those innovations that

can add more to the bill and keep long hair looking lush – from colour additives

to keratin services, these are all-important ways to put pounds in the till and a

smile on your client’s face. While they’re with you, customer service needs to be

impeccable, and a great example of that is the new salon that everyone’s talking

about – Larry King. I enjoyed an exclusive chat (and impeccable haircut) with

David Gandy’s BFF about his new hair hangout in South Kensington and why

we’ll be hearing more from his team over the months to come. Perhaps they’ll

be taking a chance in the Most Wanted and It List Awards, just like Larry’s

colour queens, Amy Fish and Harriet Muldoon did in 2016? Well, let me

point you to page 46 for all the details on how to enter – you’ve got ’til

mid May, plenty of time to pull together a winning entry...

Amanda Nottage

Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

JOIN US!

Sayonara Salon Smart! Creative

HEAD’s sell-out business networking

event is a wrap, taking place in

London just days after going

to press, you’ll have to wait

until May for full coverage.

Meanwhile, our Most

Wanted and The It List

Awards are in full swing.

Encompassing the creativity

of the salon as well as

fashion, design and business,

there are 20 trophies waiting

to be claimed. And tickets are

now on sale for The Coterie: In

Session, happening in London

on 23 May. It’s going to be

epic. Get set for live and exclusive

on-set creativity with session stylist

Samantha Hillerby and It List It Guy

Joshua Goldsworthy, hosted by

Runway guest editor Jessica Diner.

For more on Creative HEAD events,

visit creativeheadmag.com/events

amanda@alfol.co.uk

creativeheadmag.com

@creativeheadmag

Creative HEAD Magazine creativeheadmagofficial @creativeheadmag


April

WHAT’S INSIDE

76

FASHION

Shades of grey

with X-presion

Creative Team

and Fudge

Professional

56

LARRY KING

The hippest new hair hangout

from David Gandy’s groomer

SCENE

Hooker &

Young storm the

Waldorf Hilton

86

APRIL 2017 CREATIVEHEADMAG.COM

£4.50 APRIL 2017

ON THE COVER

Hair by KMS

In print•online•everywhere!

This is

just for

you

ON THE COVER

Limited edition cover

by System Professional

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

DIGITAL PR & SOCIAL

MEDIA MANAGER

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

CAROLINE ARGIRAKOS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com Creative HEAD Magazine @creativeheadmag

@creativeheadmag


The Versatility of


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

ORGANIC BEAUTY

SALES RISE

SALES OF CERTIFIED organic and natural

beauty products increased by 13 per cent in

2016 to £61.2 million, according to the Soil

Association’s Organic Beauty and Wellbeing

Market Report.

The report revealed the market has been

driven by an increasing interest in health

and wellbeing, with 43 per cent of people

surveyed saying they look for a certification

logo when shopping for organic cosmetics.

Salons are seeing it as an opportunity

to attract a whole new clientele. “We have

seen a rise in clientele, since we became an

eco-salon in early 2016,” said Suzie Gillespie,

owner of The Players Lounge in Edinburgh.

“There is a portion of our clients who come

to our salon because we are eco, but the

majority all say the eco element is a bonus.”

The trend towards sustainability and

greener ingredients is slowly filtering

down into haircare brands, but Suzie found it

hard to find a brand that suited all her clients.

“For hair products, we have yet to find

an organic brand of men’s styling products

that offers the range of products we need.

We predominantly use Evo. It offers natural

products and its packaging is 100 per cent

recyclable. It also gives all its damaged stock

to homeless shelters,” added Suzie.

Salons unable to stock completely organic

hair products could opt for ones that are

sustainably sourced, such as Aveda; or that

are cruelty-free, such as Paul Mitchell.

As sustainability becomes more important,

so does the trend for simplicity and brand

transparency. The Soil Association’s report

noted key consumer beauty trends for

2017 as more people favouring ingredients

from food or plant sources that are easier

to identify and a higher level of scrutiny of

beauty products’ ethical and sustainable

sourcing credentials.

EXCLUSIVE!

goes backstage

with Sam McKnight at

Vivienne Westwood A/W17

CREATIVE HEAD WAS invited to a backstage exclusive at Andreas

Kronthaler for Vivienne Westwood to see Sam McKnight for BaByliss PRO

create the hair story at Paris Fashion Week. And with Vivienne Westwood

herself walking the runway, all eyes were on this show. Sam created a hair look

called Recycled Chic, using the Titanium Expression Ultimate Styler, Italia

BRAVA hairdryer and Titanium Expression Tongs all from BaByliss PRO

before adding coloured hair, fringes and items discarded in the label’s own

Paris showroom, such as crisp packets, plastic bottles and corks. “It’s clean

and childlike, it’s not grungy,” explained Sam. “There are lots of hats in the

collection made out of recycled rubbish, too, earrings from long pieces of

hair, so this is carrying it all through. It’s kind of

haphazard and everyone is completely different.

It’s a bit Blue Peter really…”

TO SEE the look come together,

watch our exclusive video on

Creative HEAD Education now!

Wave goodbye to boring straighteners and up

your styling game with the Special Edition Cloud

Nine White Touch straighteners. Not only are they

superb at creating enviably smooth locks, but

£10 of every sale goes to Great Ormond Street

Hospital Children’s Charity in aid of its

annual campaign, Bad Hair Day. Available

throughout April.

RRP £99

20



SINCE TRAINING

IN HD BROWS, I’VE

BUILT A DEDICATED

BASE OF OVER

400 CLIENTS

LISA COLEMAN, HERTFORDSHIRE,

MASTER HD BROWS ST YLIST


95% OF LISA’S CLIENTS ARE HD BROWS REGUL ARS.

WITH A REPEAT BOOKING EVERY 4-6 WEEKS,

BRINGING THE UK’S NUMBER 1 BROW TREATMENT TO

YOUR HAIR SALON MAKES PERFECT BUSINESS SENSE.

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BROW & MAKE UP TRAINING AVAIL ABLE

EXCLUSIVELY AT THE HIGH DEFINITION ELITE

ACADEMIES IN LEEDS, MILTON KEYNES,

GL ASGOW & NEWRY, N. IREL AND.

0844 801 30 63

BEAUT YINHIGHDEFINITION.COM


#CHedit

MY month

AHEAD

What April has

in store for...

It List winners enjoy day with Adam Reed

THE IT LIST 2016 winners enjoyed an exclusive and intimate hands-on styling masterclass with

ghd ambassador and session maestro, Adam Reed, as part of their incredible prize. The day-long

event – held at ghd’s Dean Street studio in London – took the form of an informal shoot, with

Adam fielding questions about his multi-faceted career while guiding the winners through his

favourite backstage hacks and time-saving techniques for use both on set and in the salon. The

It Listers were let loose to create their own dressed-out looks on two models, before Adam joined

in with an impromptu iPhone shooting session. Armed with a ghd Air, he helped them all get the

shot by diving to the floor and acting as a makeshift wind machine!

IT COULD BE YOU – find out more about how to enter The It List from page 46. Good luck!

MORE SALONS SEARCHING FOR APPRENTICES

MORE THAN HALF of salons across

Britain are looking to take on at least one

apprentice over the next 12 months, according

to the 2017 Beautiful Britain report from

Salon Services, Creative HEAD can

exclusively reveal.

About 58 per cent wanted to take on at least

one apprentice, up from 43 per cent in 2016.

Warren Scarr, managing director and group

vice president of Sally Salon Services UK and

Ireland, said: “One of the biggest challenges

to overcome is visibility: businesses need to

2017

know where to find and recruit apprentices,

and how to promote themselves as attractive

places to start a career.”

The sixth annual Beautiful Britain report

also revealed that the top investment priorities

for businesses across the UK were prioritising

new treatments/services (66 per cent of salons),

followed by equipment (45 per cent) and staff

training (37 per cent).

The map of the UK haircut prices saw

London charging £35.10 on average, while

Wales was lowest at £20.10.

DENIS ROBINSON

RUFFIANS

It’s my first full month as

artistic director for Ruffians

so it’s going to be busy! I’m

travelling our stores, building

our art team, and we’re

deciding on which Most

Wanted Award we will be

entering this year, and helping

to write the

It List Rising

Star entry

form for one of

our graduate

stylists.

MARCELLO MOCCIA

ROOM 97

We have two salon teams

through to the L’Oréal

Colour Trophy North Eastern

Backstage Live Tour, which

we’re really excited about!

We’re spending the first part

of the month ensuring the

teams’ final looks are catwalkready

with

team meetings

and plenty of

planning to

ensure it all

goes well.

MEET THE NEW SCHWARZKOPF

PROFESSIONAL YAT FOR 2017!

SCHWARZKOPF PROFESSIONAL has announced

the six new members of its 2017 Young Artistic Team.

They are (pictured, clockwise from back left): Abbey

Jarrold, realhair; Sinead Hourihane, Lynda Maher

Hair; Jade Morrin, En Route Hair & Beauty; Megan

Deigan, Rainbow Room International; Bevan Scott

Clark, Hooker & Young; and Christie Sanders, Austen

Thomson Hair. The six were

selected after rigorous testing

judged by session stylist Kim

Rance, Trevor Sorbie’s Tom

Connell and HOB Salons’

Peter Burkill.

Robert Eaton is new

face of Hot Tools

ROBERT EATON, the 2016 Most Wanted

Colour Expert, is the new European brand

ambassador of Hot Tools Professional as

it launches in the UK. The announcement

coincided with its newest innovation, the

CurlBar, ergonomically designed for easier

use by hairstylists. The colour director of

Russell Eaton salons said: “I am hugely

impressed by its product innovation.

There is no doubt this will be a brand that

is going to change the way hairdressers

curl hair.”


E

B

V

NEW

LIMITED

EDITION

S

U M M

E

L

N O W

White Touch

Gloss Edition

R

E

X C

U

S

I

A

E

L

I

A V A

£10 from every sale goes to

Great Ormond Street Hospital Children’s Charity

Call 01943 811314 to order this limited edition Iron today


Shampure

Thermal Dry

Conditioner from

Aveda instantly

softens, detangles

and conditions on

non-wash days when

clients are already reaching

for the dry shampoo for their

roots – now the lengths are

sorted, too!

RRP £25

0370 034 2380

aveda.co.uk

Long-lasting, smudge

proof, waterproof… new Brow

Crème from High Definition

even has an innovative catch

net to ensure clients get just

the right amount every time.

RRP £18.50

0844 801 3245

beautyinhighdefinition.com

Kit bag need a little love? Check out this range from Unite –

including three round brushes that change colour from black

to white when heat activated, locking in volume and style.

RRP FROM £22

0845 034077

unitehair.co.uk

Unless you’ve been living under a Wi-Fi-free rock,

you’ll know how rainbow hair peppers just about

everybody’s Instagram feed. And the crazy hue trend

ain’t going anywhere! But, for many clients, this will have

been a rather DIY experimentation… and that’s where

new #ColorfulHair from L’Oréal Professionnel makes its

big entrance! This salon-only line has a unique palette of

eight intermixable direct dye shades to give your clients

thousands of colour possibilities in your expert hands.

Dial it up by using the

ultra-bright vibrant

shades, or dial it down

by mixing with Crystal

Clear to create softer

unicorn-friendly tones.

A colour game changer!

IN-SALON SERVICE

0845 600 0122

lorealprofessionnel.co.uk

It’s 24ct gold, has

a vibrating timer and

is set to change up the

way you wave – meet

the ergonomic CurlBar

from Hot Tools

Professional, which

promises to be easier

on your wrists.

RRP £100

0115 9657430

uk.hottools.com

For super-soft beards

that are nourished for

nuzzling, guys (and

their other halves)

will love the oilbased

Beard

Serum from

American Crew.

RRP £12.95

020 7391 7440

americancrew.com

KMS

MOISTREPAIR

Cleansing

Conditioner is

the newest

recruit to join the

co-washing trend!

It’s the ideal touch

of inspiration for

your SoKo beautyobsessed

clients…

RRP £17.50

01323 432100

kmshair.com

From graphite to rose quartz,

the new smoky capsule range

Ash Infusions from Fudge

Professional’s Headpaint is

spot-on for the silver trend.

IN-SALON SERVICE

020 7845 6333

fudgeprofessional.com

It’s time to inject energy back into your client’s hair – and into

your retail – with System Professional’s EnergyCode Mapping,

the perfect personalised approach.

RRP FROM £15.50

01202 595700

systemprofessional.com

Client likes Skinny Dip

accessories? Then they’ll love

the brand’s hook-up with

Tangle Teezer – that flamingo

print is perfect for a touch of

Miami cool!

RRP £13.50

020 7738 4458

tangleteezer.com

24

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

LAUNCH OF

THE MONTH

IT’S BECOMING something of a summer

tradition – the unveiling of a limited edition

collection from ghd, full of heavenly hues, with

an engaging concept that helps capture the

attention of the client in your chair. This S/S17,

open your doors to the ghd wanderlust collection,

inspired by unique encounters across the globe

and designed with the intrepid traveller in mind.

Escape in style with the ghd platinum tropic

sky styler, with a vivid violet-infused pattern, or

for those who like their designs a little warmer,

you’ve got the ghd V gold amber sunrise and

ruby sunset stylers. There’s a ghd air wanderlust

hairdryer, but we think clients will queue up

for the ghd flight travel hairdryer (out in May),

which folds up smaller to squeeze into any overstuffed

suitcase. Don’t forget your passport…

RRP FROM £55

0845 330 1133

ghdhair.com

IT’S ALL ABOUT... SUMMER

Clients off on sunny breaks

already? Tell them about the

summer solutions from Philip

Kingsley – we love new Instant

Beach texturising spray.

RRP FROM £15

020 7237 7100

philipkingsley.co.uk

Help clients rule the waves with

Queen Beach Salt Infused Texture

Spray by Bed Head by TIGI. This

fast-dry spray is infused with Balinese

sea salt for that sexy, surf babe look.

RRP £16.25

0844 844 0944

bedhead.com

CREATIVE HEAD

25


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

IN ASSOCIATION WITH

{ NEW TRENDS } {

IS COLOURFUL THE NEW NORMAL?

WHETHER CLIENTS ARE COLOUR JUNKIES OR PREFER A HIDDEN POP OF COLOUR, #COLORFULHAIR IS THE NEW HAIR NORMAL. YOU

CAN DIAL IT UP OR DIAL IT DOWN WITH THE NEW RANGE OF EIGHT INTERMIXABLE DIRECT DYES FROM L’ORÉAL PROFESSIONNEL.

CREATE SOMETHING COMPLETELY UNIQUE – JUST THINK OF THE POSSIBILITIES! INTRODUCING THE NEW LOOKS…

TO FOLLOW

PEEKABOO HAIR

Perfect for low-commitment

clients, hidden colour peeks

out when she runs her

fingers through her hair –

and just think of the effect

when plaited back in a braid!

Instagram heaven...

CANDY HAIR

This is all about seemingly

effortless blending

and layering to create

whimsically colourful

results from every angle.

LAVENDER HAIR

Just like magic, violet

tones melt into the hair and

reveal a softer lavender

shade. The must-have look

of the season.

MERMAID HAIR

This is all-out colour

indulgence. Insanely

gorgeous ocean-inspired

masterpieces that are

social media gold.

GET THE LOOK }

#We’reLoving

…this stunning caramel Smartbond transformation by @sarahsaks

from @saks_uk @sakslytham. Want it? Recreate it for your clients

using the following steps:

STEP 1: Balayage using Blond Studio Platinium Plus + 20 vol

STEP 2: Tone lightened sections from around the crown using

DIA RICHESSE Hi-Visibility .43 +9 vol for 2-3 minutes

STEP 3: Tone the rest of the hair with DIA LIGHT 10.21 +15 vol

Visit @lorealprouk on Instagram to see more

transformations. Don’t forget to share your own using

@lorealprouk #lorealpro #smartbond

26

CREATIVE HEAD


{ SMARTBOND }

BIGGER BUSINESS, HEALTHIER HAIR

WITH NEW SMARTBOND SERVICES!

CREATIVE HEAD ADVERTORIAL

Since its launch last year, Smartbond from L’Oréal Professionnel has had a considerable impact – both on salons seeing a

bigger bill from its services, and colour clients enjoying softer, stronger, shinier hair. But the good news just got even better –

Smartbond services are for all clients, not just colour guests… and L’Oréal Professionnel has unveiled four services to help you

upgrade your clients to the hair of their dreams – stronger, better protected and gorgeously glossy!

Add Smartbond to any of

your colouring services for

added protection, making it

a Smartcolour!

Try the diamond clear

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{

THE RETAIL } { THE COURSE }

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GET CREATIVE IN 2017!

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27


#CHedit

RISING STAR

WHY DID YOU WANT TO BE A HAIRDRESSER?

I grew up with several hairdressing

influences from both my mother and

father’s sides of the family. So clearly

it’s in my genes! It’s a satisfying and

rewarding job, making other people feel

good about themselves and giving them

confidence. There are also many career

options within this industry. It’s also very

flexible and adaptable, it’s always evolving

and every day is different.

FRANKIE MOODY

AGE: 22

SALON: JO HANSFORD

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

Being selected as a L’Oréal

Professionnel ID Artist for 2016/17,

working backstage at the L’Oréal

Colour Trophy and also assisting

at London Fashion Week, on

shows such as Milo Maria,

Topshop Unique, Zandra

Rhodes, Ong Oaj Pairam,

Erdem, JW Anderson

and J JS Lee.

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

It would be amazing to

work abroad for Fashion

Weeks – Paris, Milan and

New York. I’d also really

love to showcase my

work with a designer

for LFW and lead

my own hair team.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I would love to be promoted through

the styling ranks at Jo Hansford and

head up an art team. I always say yes

to every opportunity I’m given, you

never know where it may lead!

28

CREATIVE HEAD


#CHedit

Inside

story

Images: @wisemonkeyphoto

NYLON READING

WITH A NEW YORK loft vibe, Nylon off ers a calm and friendly environment

with a barista-style coff ee bar where clients can relax in an area dedicated

to Reading’s art community. Nylon’s founder, Claire Higgs, and her

husband Keil Norton built and designed the salon, along with the help

of interior designer, Charlotte Salt – we love the dining table Keil built for

colour clients to relax at while colour processes. The inspiration came from

a short fi lm they worked on for Selfridges, shot on location at architect

Graham Phillips’ Skywood, a house that’s been heralded as turning lifestyle

into a work of art. Shelves in the salon are well stocked with backstage

favourite Bumble and bumble, as Claire was a stylist at London Fashion

Week for a number of seasons as well as on editorial shoots.

HOT BUYS

now open

MY REFLECTION WILL GO ON

New to Takara Belmont’s Traditional

Collection, the Dion mirror features

a solid hardwood frame for timeless

style. It’s available in three rich wood

finishes – walnut natural, walnut

dark brown and oak dark brown.

It goes perfectly with the Aubrey

styling station!

Price: £420+VAT

020 7515 0333

takarahairdressing.co.uk

HUNTSMAN ABERDEEN

Named after straight razor manufacturer

Benjamin Huntsman, this barbershop is

working hard to stand out, stocking Hanz de

Fuko and Brighton Beard Company products.

30 CREATIVE HEAD


THE IKOSOFT

RANGE

Whether you’re big

or small, an artist

or a geek (or both!),

Merlin is the solution

you need!

MERLIN PRO

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management, Merlin Pro gives

you access to a whole host

of powerful tools to let you

manage every aspect of

your business in complete

confidence.

MERLIN LIGHT

Light is the way to go if you

have several employees and

want all the features of the

Solo package with a full

range of dedicated reports

to go with it.

MERLIN SOLO

The best software choice

for lone stylists, Solo lets

you bill, book appointments,

manage your stock list, your

services and your client

files.

MERLIN AIR

If you swear by the web and

don’t want to tie up funds,

you’ll love our new baby!

Air is the web version of Merlin:

simple to use, accessible and

innovative. Coming soon in

2017.

Merlin Solo and Merlin Light can be expanded with modules*.

*Stock, Employee, Marketing and Loyalty modules.

© Photo : Dominique Daher © Hairdressing : Eric Pfalzgraf

www.ikosoft.com

0121 288 0877


THE

BUSINESS

EDIT

FROM INSIDE

THE SALON

MICHELLE YOUNG

DKY HAIR, BANGOR

We’ve been

investigated for

a year. We run

extra voluntary training

classes for our young team

members to help them

advance – the investigating

officer has said we need

to back pay for them.

I’m devastated that we

are being targeted when

this has been an industry

standard for decades. We

have three assistants on

placement with us; their

technical college pays

them but we give them a

little extra weekly as what

they receive is mediocre.

Our accountant does our

payroll and has never

advised us otherwise. The

investigating officer has

said that in doing this we

have created a contract of

employment, and therefore

we need to pay National

Minimum Wage, backdated

to the beginning of their

placement! If we have

innocently done something

wrong, correct us and let

us make amends. Ask our

staff how they feel – then

judge us! I fear we may

have to close down.

AN INSPECTOR CALLS

WITH 39 OF THE 350 businesses ‘named and

shamed’ for failing to pay National Minimum

Wage from the hair and beauty sector – the

highest number after hospitality and retail –

salons are under the spotlight. The NHF has

warned that HMRC is specifically targeting

hair businesses, with the first ‘director of

labour market enforcement’ overseeing the

government’s tough approach.

“We have worked with HMRC to help

employers identify the most common reasons

for inadvertently underpaying their staff

and to put things right,” explains The NHF’s

chief executive, Hilary Hall. It provides

employment law support and specialist advice

on wages, tax and VAT to help, and advises all

salons check they know the right rate for all

their employees and check birthdays carefully,

and update payroll before 1 April.

Yet a common complaint from salons under

investigation is how unfair much of this is,

when they have been trying to boost the basic

income of young staff. “We feel the rate for

apprentices is too low so we pay them 50 per

cent more than is required,” explains Austen

Thomson of Austen Thomson Hair. “However,

we had a Saturday assistant and when she

turned 18 we explained Saturday positions

were for those at school or students. She went

to college to study hairdressing and continued

with us for her placement, and we continued

to pay her the same daily rate.”

She later took the salon to HMRC. “Had we

paid nothing, we would have been fine but as

we chose to give her some money, we became

responsible for her,” says Austen. “She won

the case and we had to pay her and pay a fine.”

The salon has learned from it, but “it does

put us off getting involved again,” says Austen.

“HMRC spent a lot of man hours on this case,

which would not have been covered by our

£400 payment and fine. They would be much

better spending their time investigating the

businesses that deliberately work the system.”

Victor and Sandra Pajak at Headquarters

Hair Salon emerged from an inspection last

summer with a clean bill of health, but admit

there are “tricky areas where even employers

trying to be responsible can come unstuck”.

It has a system that alerts them to key

employee birthdays to ensure they move up to

the correct rate, and they avoid all situations

that require wage deductions. “We supply

uniforms to our juniors for free; and we always

pay for all training courses, event tickets, and

memberships,” says Victor, “and we are clear

about what’s “working time”. If we require

employees to attend a meeting or training

outside of their contracted hours – even just

half an hour – then we pay them their hourly

rate or give them equivalent paid time off in

lieu. If it’s a voluntary event, however, then it’s

up to them if they attend – and it’s unpaid.”

“The actual inspection process can be

stressful,” adds Sandra. “But we welcome it

because we want to be sure we’re operating

correctly. These inspections will ultimately

result in a better reputation for the industry.”

40

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growing. For those suffering from hair loss, the hairdresser

is the best place to look for support. Philip Kingsley

understands the psychological importance of hair to

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pronounced. So it is vital you know how to treat it.

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33


#BusinessEdit

The Numbers Game

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

CLIENT ATTRACTION

AND RETENTION

SOCIAL MEDIA AND word

of mouth are the big drivers of

new clients, with the majority

of the panel viewing newspaper

advertising as “dead”. Anne

Pileggi from Hairworks says: “I’m

not sure who buys papers now

anyway?”. Since opening a more

exclusive, service-driven salon, The

Retreat’s Beverley Bates doesn’t

offer promotions as she feel this

would devalue the brand. “The

single method I use the most is

storytelling and content marketing

on social media – I’ve even found

I’ve no need for a website,” she says.

9.6%

60%

of clients

rebook on

the day of an

appointment

WAS THE AVERAGE

RETAIL IN FEBRUARY

TURNOVER

£43.91

WAS THE AVERAGE CLIENT SPEND (NET)

10.8%

AVERAGE TOTAL CLIENTS

WERE NEW CLIENTS

69%

of salons

off er a

loyalty

scheme

51%

of clients

have been

with a salon

for 5 years

or more

We have an online booking system and we’re

currently building an app linking to it. We’ve seen

a big increase in online bookings – up to five a day,

especially on the men’s side. Social media and word

of mouth work best for us

ISAAK BRADING, MOD SALONS

BUSINESS IN FEBRUARY 2017

COMPARED WITH JANUARY 2017?

declining

19%

steady

12%

growing

69%

What methods do you use

to attract new clients?

Social media

Word of mouth

C lient

evenings

BUSINESS IN FEBRUARY 2017

COMPARED WITH FEBRUARY 2016?

steady

38%

declining

6%

“Attracting and keeping clients is a challenge that requires tools. In the UK, close to 100 per cent of

Merlin clients use the appointment book to manage bookings. Client loyalty is a mission that shouldn’t

be undertaken lightly. The percentage of clients who return after a postal or email campaign can vary

greatly but return rates are generally between 18 and 34 per cent, which represents a huge gain and

demonstrates the importance of streamlined communication! Merlin gives you an excellent overview

of your clients – their average spends, average duration between visits, purchase history, habits and so

on. This lets you target clients precisely for an efficient marketing strategy. Our

clients confirm the best return rate is with postal offers. Our designers publish

and send these campaigns. Good communication centred on client pick-up and

retention needs an IT solution to seamlessly target, distribute and analyse.”

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

growing

56%

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

34

CREATIVE HEAD


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I N C

T R A I

E V O L

A P P R E N T

N O W -

LAST OF THE

APPRENTICES

IS IT TIME TO CHANGE WHO WE TRAIN

AND THE WAY WE TRAIN THEM?

KEN WEST IS DIRECTOR OF

BUSINESS EXPERTS 3•6•5

G E N

SALON SMART IS one of my favourite events that I have

had the privilege to speak at over recent years. I thought

that I would take the opportunity to use this article to share

some of the key focuses at this year’s event.

Much is said about the current shortage of school leavers

coming into our industry, especially those coming in at the

age of 16. Young people are a new generation who want

everything now and are used to getting it. We need to train

these youngster differently but last year at Salon Smart I put

forward the case and costings for training older people. Those

people who have experienced the workplace and have made a

conscious decision that a career in hairdressing is for them.

To enable us to train these people without incurring much

heavier costs we need to train in a different way. Historically

we have provided long, slow and often ineffective training

while using trainees as low cost labour in the salon. Harsh

words you might say, but would you see a trainee accountant

sweeping the floors. Or would you find them learning skills

that could produce an income for their employers as soon as

possible while also earning a wage that they could live on?

Now is the time to consider what we actually need in our

salons. Do we need people who want to learn fast and in

whom we are prepared to invest the time and money to get

them income-producing faster, or workers who are happy

to carry out all of the support functions in a salon? There

is no right or wrong but there is certainly different. I am

already aware of salons that have no trainees, as the stylists

CREATIVE HEAD


O M E

N I N G

U T I O N

I C E S H I P S

E R A T I O N

do everything, and I am also aware of salons that employ

only support workers. Self-employment is an issue that I

am hearing about regularly and salons often see it as a way

to eliminate the costs of employing a team. HMRC has a

long list of criteria for what constitutes self-employment.

Unfortunately most of the salons that I see operating selfemployment

are sailing extremely close to the wind and

not fully complying with these criteria. Personally I cannot

see how you can create and nurture a team of people that

truly work together with a common goal and future career

opportunities if they are self-employed.

Last year we saw intense activity by HMRC regarding

National Minimum Wage (NMW) compliance, with many

salons being named and shamed after irregularities were

discovered following a NMW inspection. Most errors were

down to a lack of knowledge, but the inspectors show no

mercy. Fines can run into the thousands. Often salons make

mistakes such as making assistants on minimum wage buy

their own tools, or not paying for out of hours training or for

travelling time to courses. These are traditional practices

that are now unacceptable and pounced upon by inspectors.

HMRC now has a focus on our industry and the previous

two issues, self-employment and NMW, are being linked with

VAT evasion and HMRC has already increased its budget for

this year to focus on these area.

My last key topic is differentiation. The real secret to your

success is the word ‘experience’. Ask yourself this question

what really sets your client experience apart from that of

your competitors? Is the latch on distance between you and

your competition so big that they cannot even see you let

alone catch you up? The future is going to be interesting.

Evolution means changing to suit the new environment.

Salons that change will survive those that don’t will become

extinct. That’s the natural way of things.

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This is the first step to driving

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the 3·6·5 expert salon business

coaches will deliver a day and

a half of essential information

to challenge your thinking and

provide you with practical ideas

to take back to your salon and

implement immediately.

You will also have the opportunity

to spend time with existing

members and our expert coaches

to share further how 3·6·5 can

help you and your team to grow.

We guarantee that you will

find the investment of just

£199 + VAT including

overnight accommodation

worthwhile, and if

not, we will happily

refund you the

cost excluding

hotel accommodation.

the only thing

we don’t coach

you is how to

cut hair.

PLEASE GIVE KEN FEEDBACK

Email him directly on KenW@365Hair.com

CREATIVE HEAD

Successful Business Coaching for Salons

visit us online

365saloneducation.com


#BusinessEdit

LIZZY JACKSON

PR & MARKETING

MANAGER

CLOUD NINE

WHAT IS THE ‘REVOLUTION’?

We are visiting salons and

swapping their old irons

for new Cloud Nine ones.

It started with our No Rules

campaign. We believe hair

types are as unique as

fingerprints, and that there

are no rules when it comes to

styling. One temperature isn’t

right for everyone. All stylists

and salons need to do is share

on social media why they

think we should visit them

next and swap their irons.

WHAT’S SO INNOVATIVE

ABOUT CLOUD NINE?

Everything we do is

innovative – it’s why we

sponsor the Most Wanted

Award for Innovation! We

invented the first induction

heat roller system and the

world’s first buttonless iron.

The Touch is one of the

world’s fastest irons, all you

need to do is touch the plates

together and its ready to use

in fewer than 10 seconds.

WHAT’S COMING NEXT?

Nothing that’s not exceptional.

It’s not enough to make good

products. Good is the new

normal. That said, look out

for something cool in May…

Q

A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

SAM BURNETT, FOUNDER OF HARE & BONE

AND KMS GLOBAL STYLE COUNCIL MEMBER

You’ve worked in many areas of hair, which would you say is your favourite and why?

Marcus King, @hookerandyoung

They all complement and strengthen each other and I get so much joy out of all of them. I love

the pace and energy backstage and the unpredictability of working in session. I also find being in

the salon on a Saturday with my team and my clients is a happy place for me, over the weekend

the PR machine stops, the phone and emails stop, I can go back to really focusing on my craft.

Do you ever run out of inspiration? And if so, how or where do you go to reignite it?

Robbie Purves @arthaus_hair

It’s difficult to run out of inspiration as I live in central London and work with such talented,

creative people everyday. I’m always working in different environments – backstage at shows,

shoots, music events and videos, in different countries so I’m constantly influenced by different

creatives and ideas. I’ll check out what exhibitions are on, this often means hitting up the V&A,

Tate Modern and so on. Instagram and fashion magazines provide inspiration to me, too.

What are your brand visions for the next two, five and 10 years?

@austenthomson

For the next two to five years I want to maintain steady growth, maximise the full potential of

our existing salon and team. Once I’m happy, we will stagger expansion to two more salons.

We will achieve this by continued investment in education and development of our team. I am

a firm believer in homegrown stylists so we invest a lot of time and effort in to our apprentice

programme, these young hairstylists are our future. The salon is already a popular destination

for VIPs including pop stars, TV personalities and even the occasional royal, so I intend to grow

this side of the business by nurturing our growing relationships with top London hotels, record

labels, management companies and fashion brands. I would love to see Hare & Bone expand into

education and become an international name.

Next issue: Sassoon international creative director, Mark Hayes. Tweet us at @creativeheadmag

Insider Insight

Supported

45% take

by

is the percentage of beauty bookings made outside of salon hours. Nowadays clients

have high expectations and want to be able to book a haircut anytime, anywhere and it

can be challenging for businesses to meet this demand. top tip! Online booking systems

can help. Appointment management software, such as Connect from Treatwell, lets salons

bookings even when they’re closed. It’s a much easier way to meet the demand.

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business or call 0330 100 3515

38 CREATIVE HEAD


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#BusinessEdit

SALONS AMONG WORST

FOR FAILING TO PAY

HAIRDRESSING HAS been identifi ed as one of

the worst three industries in the UK for failing to

give employees the correct legal minimum wages.

Hairdressing, retail and hospitality were the

most common offenders in a list of 359 fi rms

‘named and shamed’ by the Department for

Business, Energy and Industrial Strategy (DBEIS)

for failing to pay either the correct National

Minimum Wage rate or, for workers aged 25 or

over, the National Living Wage.

The DBEIS has also unveiled an advertising

campaign to help raise knowledge and

awareness among low paid workers of their

rights ahead of minimum and living wage rates

going up this month.

NHF chief executive Hilary Hall said she was

“disappointed” that so many offenders came

from within the industry. She said: “We have

repeatedly warned that HMRC is specifi cally

targeting hair and beauty businesses, with

additional resources including the fi rst ever

director of labour market enforcement to oversee

the government’s tough new approach.”

The NHF has a downloadable National

Minimum Wage Guide for members, and is

also running a series of business ‘surgeries’

throughout the year on apprenticeships,

including the common reasons why employers

get payments wrong, such as deductions for

uniforms, scissors and other equipment.

From this month the National Living Wage (for

over-25s) and National Minimum Wage hourly

rates will be:

NATIONAL LIVING WAGE (AGE 25 AND OVER) £7.50

NATIONAL MINIMUM WAGE, 21-24 £7.05

NATIONAL MINIMUM WAGE, 18-20 £5.60

NATIONAL MINIMUM WAGE, UNDER 18 £4.05

APPRENTICE* £3.50

*Apprentice wage applies to those aged

16-18 on a recognised apprenticeship, or

those aged 19 or over who are in the first year

of an apprenticeship

CHANCELLOR LOOKS TO

HELP SMALL BUSINESS

CHANCELLOR OF THE EXCHEQUER Philip Hammond (above) has pledged

in the Budget to help small businesses facing the loss of Small Business Rate

Relief from April.

Any increases in rates bills because of the revaluation of the tax on business

properties will be capped to a maximum of £600, and local authorities will be

given £300m to set up special funds to support “individual hard cases”, he said.

Hilary Hall chief executive of the NHF, said: “Knowing there will now be a

cap on any increase in their bill will be reassuring for many small businesses

facing real hardship because of suddenly finding themselves ineligible for

Small Business Rate Relief. However, we are disappointed that the chancellor

did not use this opportunity to set out any plan for a more fundamental reform

of business rates.”

The NHF also gave a cautious welcome to the reform of technical education,

especially the establishment of new ‘T-levels’ for 16-19 year olds and a

requirement for a “high quality” three-month work placement for every

student. “The idea of mandatory work placements is also positive, but we’d

like to see the detail of how these will work in practice,” said Hilary.

The chancellor, however, was forced to back down from a planned change

to National Insurance Contributions (NICs) for the self-employed.

Class 2 NICs (paid by those making a profit of more than £5,965

a year) will still be abolished from April 2018 but a plan to

increase Class 4 NICs (paid by those making a profit of

more than £8,060 a year) by 1 per to 10 per cent and then

again in 2019 was announced but then scrapped.

Council parking profits up

The 75th

Anniversary NHF

Business Awards are

now open! There are nine

categories where you can

showcase what sets your hair

or beauty business apart.

Go to nhf.info/

nhfbusinessawards

for details

THE AMOUNT OF MONEY made by councils in England from parking

charges and fines rose by more than £60m in the past year. The study by the

RAC Foundation concluded local authorities made a profit of £756m from

parking charges in 2015/16, a nine per cent increase on 2014/15, when councils

made a surplus of £693m from their parking. Many salons and barbershops,

especially those in city centres or in locations where parking is hard to come

by, complain that the rising cost of parking, as well as tough fines, penalties

and enforcement, can all combine to put clients off visiting salons.

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

40

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

CONNECT.

BUILD.

GROW

MAKING SURE YOUR SALON IS CONNECTED AND CAN BE SEEN FOR ALL THE RIGHT REASONS IS

PARAMOUNT. MINDBODY REVEALS HOW TO USE ONLINE AND SOCIAL MEDIA TO HELP YOUR BUSINESS

CREATIVE HEAD ADVERTORIAL

SOCIAL MEDIA AND SMARTPHONES have changed

the way consumers make purchasing decisions. Before

they even step through your doors, they’ve researched

your salon. This might sound scary, but it’s actually

a brilliant opportunity to promote your business, and

MINDBODY can help.

The software company knows online booking saves time

for your receptionist and your clients, as well as allowing 24-

hour booking. Free up your reception desk and attract new

clients with MINDBODY’s online booking system and the

advanced marketing tools.

With so many social media sites to choose from, how do

you determine what’s best for your salon? According to

MINDBODY, Facebook is best for building brand loyalty,

Instagram works to create a salon’s visual identity, while

Twitter allows for instant updates and client interactions.

Each salon is different and not all social media options will

be best for your salon, but whatever you choose, MINDBODY

can help make it work for you.

With the software company’s custom-branded app and

web solutions, you can fully brand your customers’ online

experiences from web to social to mobile. You can also get

listed on the MINDBODY app, where millions of people are

booking sessions at their favorite businesses, including salons

and spas, and sharing reviews.

To get online and social media working for you and your salon, visit mindbodyonline.com

CREATIVE HEAD

41


event

LIVE IN SESSION!

SAMANTHA HILLERBY AND

JOSHUA GOLDSWORTHY

WITH JESSICA DINER

JOIN CREATIVE HEAD FOR AN EVENING OF LIVE SESSION INSPIRATION FEATURING RUNWAY-INSPIRED STYLES,

WEARABLE INTERPRETATIONS, BACKSTAGE TIPS AND TECHNIQUES AND EXCLUSIVE ON-SET INTERVIEWS

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SHEʼS BEEN PUBLISHED IN VOGUE, ID AND

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AND GIGI HADID, AND HER RUNWAY CREDITS

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HEʼS WORKED ON BRITAINʼS NEXT TOP MODEL,

ASSISTED GUIDO, ANTHONY TURNER AND

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DIOR – AND HEʼS OUR IT LIST IT GUY 2016!

JESSICA DINER

YOUR HOST FOR THE EVENING! SHEʼS VOGUEʼS

FORMER BEAUTY EDITOR – NOW GUEST EDITOR

OF RUNWAY AND CONTENT AND CREATIVE

DIRECTOR AT BIRCHBOX UK

BOOK NOW! TICKETS £30

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Image: Ambra Vernuccio

Pro

secrets!

Last month it was Mythic Oil

Original Oil; this time it's all about

L'Oreal Professionnel's’number one

backstage favourite, Tecni.ART Pli

WE’VE DISCOVERED THE TOP

FIVE L’ORÉAL PROFESSIONNEL

PRODUCTS THE PROFESSIONALS

CAN’T LIVE WITHOUT!

THROUGHOUT THE YEAR,

WE’LL REVEAL ONE OF THE

PROS’ TOP FIVE ESSENTIALS

THE

SECRET’S

OUT…

TRYING TO STOP a hairstyle falling flat or an up-do losing

its shape and structure the moment it gets a little windy can

be the bane of a hairstylist’s life. That’s why the pros turn to

Tecni.ART Pli by L’Oréal Professionnel to create styles and

keep them looking good for as long as necessary.

Tecni.ART is L’Oréal Professionnel’s most-loved styling

range, used backstage during the fashion week shows because

session stylists know the high-performance styling products

won’t let them down. Tecni.ART includes 32 professional

products, and the L’Oréal research team is constantly

innovating and perfecting these to meet the most demanding

needs of top hairstylists.

A total of 1,500 formulas have been tested and approved by

more than 100 session stylists to create an incredibly refined

range of products that can be layered and cocktailed together

without the fear of ever being too much. From this range,

Tecni.ART Pli is L’Oréal Professionnel’s number one favourite

backstage. Here’s why:

• The heat-activated memory spray shapes, grips and holds.

• It’s often referred to as a foundation for hair.

• Perfect for blow-drys, curls, finger waves and sets.

• You can ‘undo’ hairstyles with Pli by blasting hair with a

hairdryer or warming it in your hands and pressing it into the

hair for an undone, DIY feel.

So the secret’s out – Tecni.ART Pli is an essential the pros

can’t live without. And now you can recreate the latest

catwalk hair trends in your salon quickly and easily thanks

to Tecni.ART Pli.

The Pros’ secrets are out – discover the essentials you can’t live without throughout the year, only in Creative

HEAD. To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Keep up to date with the brand on social media @lorealprouk #lorealpro

44

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

L'Oreal

Professionnel's

#1 backstage

favourite

#574 bottles of

Pli used at the

}|A/W17 fashion

week shows

Pli was used

at 23

L'Oreal

Professionnel

fashion week

shows

“"It's the most versatile styling product.

It provides a great base that can be used on any

hair type and is exactly what you need in your

fashion week session kit"”

Kathryn Dartnell, Haringtons

CREATIVE HEAD

45


CREATIVEHEADMAG.COM/MOSTWANTED

CREATIVEHEADMAG.COM/THEITLIST

@creativeheadmag #MWIT17


READY TO BE

FABULOUS?

CREATIVE HEAD’S MOST WANTED AND

THE IT LIST AWARDS ARE OPEN FOR ENTRY

2017

event


2017

AWESOME

TALENTS

TAKE HOME

YOUR TROPHY!

EMBRACING BOTH THE SALON

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SKILLS ALONGSIDE BUSINESS

EXCELLENCE, CREATIVE HEAD’S

MOST WANTED AWARDS ARE

BACK AND OPEN FOR ENTRIES.

ARE YOU READY? LET’S GO!


INDIVIDUAL AWARDS

TEAM AWARDS

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Rewarding an original hairdressing initiative that has

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Category sponsor

BEST SALON TEAM

For teamwork at its best

Category sponsor

CREATIVE TALENT

For a creative director or senior stylist with exceptional

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Category sponsor

BUSINESS THINKER

For a salon owner or director who has built an

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Category sponsor

SESSION STYLIST

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For a salon that best serves

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ENTRY DEADLINE

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TALK TO US

Monday 15 May 2017

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2017

WE

COULD BE

HEROES

IT’S BACK – THE ULTIMATE COMPETITION TO FIND NEW INDUSTRY STARS

STAY TUNED

creativeheadmag.com/theitlist

@creativeheadmag

#MWIT17


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FOR A YOUNG STYLIST MAKING THEIR MARK

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FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING

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FOR A YOUNG STYLIST OR TECHNICIAN

WHO’S PUSHING CREATIVE BOUNDARIES

THE IT GUY AND IT GIRL

TWO TROPHIES – ONE FOR A MALE, ONE FOR A FEMALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL

EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS

ENTRY DEADLINE Monday 22 May

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TALK TO US 01434 610940

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INSTANT

ATTRACTION

CLUELESS WHEN IT COMES TO GRABBING THE ATTENTION OF MILLENNIALS?

WELLA PROFESSIONALS CAN MAKE YOUR SALON MORE APPEALING TO THIS

GENERATION USING THE ONE TOOL THEY CAN’T IGNORE: SOCIAL MEDIA

THE GENERATION AGED 18 to 34 are the Millennials.

They are united by an increased use, and familiarity with,

communications, media and digital technologies. Never before

has a generation been so connected, so aware of the world

around them and so informed. Wella Professionals’ newest

social media campaign #stylistsdoitbetter is aimed directly at

this group. It appeals to the Millennials’ love of selfies while

enabling the stylist or colourist to shout out about what they do.

Maybe you’ve created a colour on a client you’re super-proud

of or a great up-do that needs shouting about – this campaign

gives you the perfect platform to show off your skills. All you

have to do is take a picture of yourself with your client and

their finished look and post it on Instagram using the hashtag

#stylistsdoitbetter and make sure your client gets involved too!

KNOW WHAT MILLENNIALS WANT

That’s social media taken care of, but what about actually

getting those clients through your salon door? First, you have

to understand them before you can attract them. They’re

comfortable being the DIY generation, meaning they’re more

likely to colour hair at home – it costs less. They also have a

fear of commitment and won’t come in for colour treatments.

The good news is that they have become increasingly

interested in trying colour, especially when the service

requires less commitment such as balayage, so suggest quick,

low commitment colour techniques such as Color Touch or

Color Fresh by Wella Professionals.

Their most desired look is long, thick hair with naturallooking

colour (thank all those beautifully posed Instagram

profiles for that). Natural is also important to them when it

comes to the products they put on their hair and skin.

MAKE IT ENJOYABLE

This savvy generation won’t part with their money easily, so

offer them the full salon experience as they will splash their

cash on experience they can see has clear value. Make their

52 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

STYLISTS

DoItBetter

GET

INVOLVED!

SHARE SELFIES WITH

YOUR CLIENTS WITH

#STYLISTSDOITBETTER

time in the salon a chance for them to get pampered rather

than just a cut that they have to have by offering blow-drys,

head massages, refreshments and a variety of magazines, in

a relaxing environment with good music. You can also make

them feel valued by offering add-on services or top-ups –

choose something that doesn’t cost you anything, but will

prompt a return visit.

A 10 per cent discount on their next colour or a free glossing

service after four weeks to keep their colour topped up means

you will not only get them back within a month, they will

be more likely to book in for another cut, colour or blow-dry

at the same time as everyone loves to feel they’re getting

something for nothing! When it comes to treatments and

services, suggest those that are designed to encourage hair

growth or will add volume and shine – ones that will help

them achieve exactly what they want.

BE THE EXPERT THEY NEED

For those who have previously coloured at home, be the colour

expert that you are and show them how they can change their

look to be more personalised. If it’s natural-looking colour

they desire, use ILLUMINA COLOR by Wella Professionals

for that sheer, luminous finish. This particularly appeals to the

at-home colourist who uses colour to express their personality.

And for Millennials not comfortable with colour, provide an

in-depth consultation every time they come to your salon

– an incredible 70 per cent of people who have an in-depth

consultation go on to book a colour service.

With hair placing last after skincare and make-up when it

comes to Millennials’ beauty regimes, it’s clear salons need to

up their game to attract this demographic’s attention.

Getting involved in Wella Professionals’ #stylistsdoitbetter

campaign and following the brand’s advice is a great start.

So make sure your salon can offer what Millennials want, contact your Wella account manager,

call 01202 595700 or visit wellaprofessionals.co.uk

CREATIVE HEAD

53


Artists

IN ACTION

SPEND AN EVENING BEING INSPIRED WITH WELLA PROFESSIONALS AT THE

ALL NEW ICONS. AN EXCLUSIVE VIEW WITH D&J AMBROSE & HOB ACADEMY

WELLA PROFESSIONALS IS bringing you an evening of

fun, excitement and inspiration with ICONS. An Exclusive

View with D&J Ambrose and HOB Academy, featuring the

TrendVision Award Regional Heats.

The event is a date in the diary not to be missed as Wella

promises an evening like no other!

While the evening still hosts the TrendVision Award

Regional Heats, the event is open to everyone even if you’re

not a TrendVision Award entrant, and features shows from

incredible guest artists.

Who wouldn’t want to spend an evening with awardwinning

hairdressers Darren Ambrose and Akin Konizi? Book

your ticket now and you’ll be treated to two iconic guest artist

shows from D&J Ambrose and HOB Academy.

The evening includes exclusive collections, an inspirational

catwalk show and models presentation, and an exploration

of the latest hair and make-up trends. You’ll also be the first

to discover the future icons as the Regional Heat winners

are revealed in an exciting finale. It’s a night out you can’t

afford to miss!

54 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

D&J Ambrose

Art Team

“THIS IS A WONDERFUL OPPORTUNITY

TO SEE SOME OF THE GREATEST TALENT IN

OUR INDUSTRY PRESENT THEIR LATEST

COLLECTIONS. WE HAVE A REALLY INSPIRING

SHOW LINED UP AND WE CAN’T WAIT TO SHARE

IT WITH EVERYONE”

HOB Academy

Art Team

“EXPECT INSPIRING HAIR, A SHOW TO REMEMBER

AND AN ABUNDANCE OF ENERGY. I LOVE BEING

PART OF THE BUILD-UP TO TRENDVISION AWARD

– IT’S THE MOST EXCITING COMPETITION IN OUR

INDUSTRY AND I AM CONSTANTLY IMPRESSED BY

THE STANDARD OF WORK THAT I SEE”

DARREN AMBROSE, D&J AMBROSE

AKIN KONIZI, HOB ACADEMY

NEED TO KNOW

MON 8 MAY – MIDLANDS

NOTTINGHAM, EMCC

TUES 9 MAY – NORTH

MANCHESTER, Hilton Deansgate

WED 10 MAY – SCOTLAND & NORTH EAST

GLASGOW, Hilton Glasgow

MON 15 MAY – SOUTH

LONDON, Grand Connaught Rooms

BOOK IT! Call 0845 601 8128; wellaevents@cotyinc.com

NEW! EARLY BIRD OFFER

TICKETS ARE £30 EACH EXC. VAT FOR ANY

SALON, ANY NUMBER OF TICKETS, UP

TO ONE MONTH BEFORE EACH EVENT,

NORMALLY £35 EACH EXC. VAT

TVA

COMPETITOR

OFFER

Competitor tickets are £30

each excl VAT and can be

booked at any time, any

number of tickets, for

competitor salons only

To find out more, visit wella.co.uk/trendvision.

For the latest TrendVision Award news follow @wellapro #mytvajourney #wellaUK

CREATIVE HEAD 55


#Larry’sWorld

King

OF CLUBS

FROM GUCCI AND JARED LETO TO BARBIE-PINK LOOS – WELCOME TO THE WONDERFUL WORLD

OF LARRY KING AS HE UNVEILS HIS EPONYMOUS LONDON HANGOUT

56

CREATIVE HEAD


Opposite page and this page, top row left and right: Larry at Oliver Spencer A/W17 for London Fashion Week Men’s. Top row centre: the

Delevingne sisters for Porter. Bottom row from left: with Zayn Malik for American GQ, David Gandy at the salon launch, Tatler shoot,

and Jared Leto in Gucci for American GQ Style. Below inset: with Oscar nominee Ruth Negga

EVERY SO OFTEN, a salon opens that grabs the attention

of the media and general public – it might be because of the

celebs the owner has styled (think George Northwood’s Alexa

Chung cool) or the original services that are on offer (think

of the dip-dye raw edge of Bleach London back in 2010). This

year, the salon that’s lighting up social media is Larry King.

Larry’s got the pedigree (he has the fashion coolness of a

Hershesons background as well as a Toni&Guy heritage) and

he’s got the celebs (his opening party was the stuff Daily Mail

stories are made of – and David Gandy even helped build the

salon, for goodness’ sake!). He’s cleverly chosen a location

that doesn’t have another big name in its midst yet has

plenty of potential clients willing to pay for a bit of

pampering – London’s South Kensington.

But that’s fused with an obvious East End cool

once you’re through the West End exterior –

Larry describes the design as “industrial

elegance”, all grey shades, bespoke

granite work stations, Takara

Belmont chairs and white tiles

inspired by old pie and mash shops

married with original art in the

window. As he and his wife find

more pieces, the salon’s look will

evolve further. There’s also a generous

smattering of humour – upstairs you’ll find

a “loo with a view” (an open US highway

image, perfect for selfies) while downstairs is a toilet that

would be well suited within Barbie’s Dream House. From

ceiling to floor, every inch is pink.

Larry has worked closely with his wife Laura, a lingerie

designer, to get his salon perfect, along with interior designer

Elizabeth Cook from New Builds. Pretty much everything

that was sketched on the original plans has made it into the

final building and Larry continually adds eclectic furniture,

while a communal sofa and table downstairs will create an

area that can be hired out for private parties.

Beyond how it looks, Larry has been laser-focused on how

it should feel. “It’s not just about getting your hair done,

it’s about hanging out, having a coffee, meeting your

mates while they’re getting a blow-dry,” he explains.

“I want this to be a hangout, a community.”

All this is indicative of the genuinely friendly

atmosphere clients will find once inside – there’s

no West London stuffiness or too-cool-forschool

vibes either. And those clients

will be a real mix – there’s a number

of ‘secret’ doors to ferry in celebs and

VIPs linked to neighbours, the South

Kensington Club, where clients can

also order from the kitchen. Very handy

when your clientele includes Gandy,

Lottie Moss and Pixie Lott.

Some of those clients turned up to the launch

CREATIVE HEAD

57


#Larry’sWorld

Clockwise from top left: the back wash, the salon reception, the pink toilet snapped by Laura King, the salon styling stations,

the ‘loo with a view’. Below inset: sparring with David Gandy

party, an affair that Larry describes with a chuckle as

“mental”. “I was told to invite 400 people in the hope that

250 would turn up. We got 380! You couldn’t move. Such an

overwhelming amount of support – I was a bit like a rabbit in

headlights. Even now I have to stop when I think about it…”

With his session career skyrocketing in recent years – think

Karlie Kloss, Irina Shayk for Russian Vogue and Gucci-clad

Jared Leto – it might be a temptation to let his team do all

the hard work at the salon while he jets around, but he’s

committed. Many of his famous clients come to him at his

new London home – his Instagram features Preacher star

Dominic Cooper larking around with a Dyson dryer

and his salon is the first to be kitted out by the ultraexpensive

tools, while his ambassador role with

Redken sees this venue becoming a new flagship

for the brand.

A genuine buzz is already evident. The

15-strong team is a big part of that, a

gathering of hip talents that bring

a very modern eye to hairdressing,

such as 2016 It Girl Amy Fish and It

Girl finalist Harriet Muldoon’s Colour

Palette menu. You’ll also find Amy’s

husband Scott Ade, adored on Instagram

for the Thickening Haircut he created at

Hershesons. Louis Cowley, whom Larry describes

as his “best buddy and inspiration”, has been by

King’s side through four different salons. It’s clear as much as

Larry loves his team, the feeling is absolutely mutual.

“When I was at Toni&Guy the art team drove the salon.

That’s what I want,” he says. “I don’t want it to be about

me – my team is incredible and I want them to have the

opportunities to do what they want, I’ll get behind them.

You should support the ambitious. Nothing would make me

prouder than seeing them open their own salons one day…”

He laughs when it’s suggested, but there is a smidgen of

a paternal vibe about 38-year-old Larry, blended in with his

Essex boy charm. He’s got two daughters at home so it’s

easy to see why he might care that little bit more

about the young talents working for him. But

he stresses that pushing his team and working

together across the industry, is a real goal.

“It often feels to me that while the

hairdressing industry talks about us

being together, working together,

there is a real sense of competition.

It shouldn’t be about that,” he says,

choosing his words carefully. “Look,

London has more than eight million

people; no one can cut everyone’s

hair, there’s enough space to be a part

of it. I love that someone like Adam Reed is so

supportive of everybody, he screams it out.

That’s how we should be.”

58

CREATIVE HEAD


One step

beyond

Go further than cut and colour to really boost your client

loyalty and your revenue – get to grips with innovative extras

IT’S NO SECRET that the happier a client is when they leave

your salon, the more likely they are to come back. It makes

sense to offer them as much as possible, from colour protection

to luxurious treatments and a perfectly tailored aftercare

plan. But clients can be wary of adding extra services to an

appointment as they worry about cost and time. How can you

make sure they know what they’re getting is worth it?

“We always make sure the guest is educated and salonlanguage

barriers are broken down,” explains Jimmy

Goodwin, customer communications manager at The Chapel.

“By understanding how our hair services work, a guest can

make their own choices, while also proving they can trust us.”

And the language you use with clients should be different

from how you talk to other hairdressers, says Madeline

Murphy, colour director at Ena Salon. “Technicians use the

term ‘re-bonding’ and ‘restructuring’, but you should talk

about it as a safer way for clients to have their hair coloured

and keep the condition,” she explains. “I find most clients

these days have already heard about Olaplex, so it makes it

easier to up-sell.”

We all know that hairdressers are great at being creative, so

it’s not surprising that some salons are adopting imaginative

ways to suggest their clients upgrade. Last year Headmasters

launched the Hair Paper, which arrives alongside their drink

as some reading material during their appointment – but it

also doubles up as a clever way to promote add-on services.

Once you have started that conversation, you can get into

the specifics of various services in a straightforward way.

Steve Turner of Salon 6 and director of MyHairDressers.com,

explains: “Smoothing treatments like The First Shampoo

reduce the curl and the frizz so when the client does their hair

at home, it’s far quicker and they get a better result. If you tell

a client they can save 15 to 20 minutes every day, the benefit

far outweighs the cost of the treatment.”

It’s worth getting potential clients in to the salon, to see

results for themselves. “The best way to start your smoothing

business is a client awareness night, where you invite your

most challenged clients and ask one of them to be the model,”

says Peter Tobolski, managing director for Fresh Approach,

distributor of Nanokeratin System. “Then make sure you

have images of all your before and after looks.”

Some canny salons are increasingly building bonding

services into the price of colour. “We have changed our pricing

so that all global pre-lighteners have Smartbond built into

the price so we can use it without the client having to give

permission for the extra charge,” explains Karen Dodds,

co-founder of Cutting Room Creative. “When launching

Smartbond, we made sure that all the team had a Smartbond

application on their own hair during the first week – we’ve

found this is the best way to get them enthused about a new

product. And in the first three months, we did more than 370

Smartbond treatments.”

And of course, social media is important for getting the

message out there. “All the social media channels can

be used as the results are so visual,” adds Peter. “Social

media competitions are a great tool – for example, offer six

treatments for free and give everyone else that takes part in

the competition gets a voucher for £50 off the service.”

60

CREATIVE HEAD


Image courtesy of The First Shampoo

CREATIVE HEAD

61


#TheExtras

Smartbond finish

by Alan Edwards

Smartbond finish by Mario

Charalambous, Richard

Ward Hair & Metropsa

Olaplex finish by @alennmj

Olaplex finish by

@emrekaramanofficial

Nanokeratin System

64

Smartbond finish by

Lloyd Court at Seanhanna

Olaplex finish by

@hairbychrissy

Olaplex finish by

@hairbyjustineeve

Kim Kardashian used

Olaplex when going blonde

Nanokeratin System finish

by @jameslearhairdressing

Extra

treatments means

extra backwash time – so

make it comfortable with

Headbeds (headbed.com), and

double the water pressure

to reduce wastage with

Ecoheads Shower Head,

(ecoheads.com)

Colour additives

According to L’Oréal Professionnel, 59 per cent of the UK population see

damage as a key hair concern. This is reflected in the explosion of colour

additives in the last year, with a wide variety of brands promising to make

colour safer and more effective. Amazing colour is only amazing if the

hair remains in good condition, so suggest that your colour clients make

the upgrade. The first to market, Olaplex created huge attention when it

launched, and has helped clients understand what colour additives can

actually do (that Kim Kardashian mention on social media didn’t hurt,

either). It’s a three-step service that locates breakage and ‘fixes it’. The first

step is mixed with colour to minimise damage as it happens, the second

perfects hair quality and the third is taken home.

L’Oréal Professionnel’s Smartbond protects hair bonds during the

colouring process, and it also keeps the hair fibre strong. It has created

a service menu to help salons inject its magic into a number of options.

Montibello’s Silaplex not only adds strength to hair during chemical

processes, it also gives an injection of shine and suppleness – use it during

colouring, or during waving or straightening treatments. And Fibreplex

from Schwarzkopf Professional interlinks with hair fibres to keep it intact

and supple with bold colour.

So how much difference do additives make to the till? ASP Vitaplex can

be used during colouring and lightening to reduce damage while boosting

colour – if one stylist offers it as an add-on for £20 and does just five clients

a week, you could see an extra £3,060 coming into your salon a year.

Smoothing services

Research by Goldwell found that 60 per cent of salon clients struggle with

frizzy hair, so adding a smoothing service to your menu is a no-brainer.

Nanokeratin System has a host of treatments to choose from to ensure

there is the perfect smoothing system for every client in your chair. It has

launched nanoSmooth pure – available for natural, coloured and blonde

hair, it creates an outer foundation on hair to protect it from damage while

making hair super sleek.

The First Shampoo uses five amino acids which, when left on the hair

for 20 minutes, penetrate into the hair shaft and react together to change

the molecular structure of the hair bond when activated by heat. The

results leave the hair not only straight and de-frizzed, but in great condition

too, and as it’s the ‘first’ to be applied as just a shampoo, it cuts down the

process time dramatically and can last up to three months.

Goldwell’s Kerasilk keratin treatment can be customised with two

components, so your clients get the result they want, whether their hair is

curly, wavy or full of frizz.

Prescriptive treatments

There’s plenty more on offer to give clients totally customised hair

solutions. The Kérastase Fusiodose ritual begins with a hair and scalp

profiling session before the stylist creates the perfect treatment

blend. Hair can be plumped, reconstructed or softened and it gets

to work in just five minutes. System Professional EnergyCode

Mapping from Wella Professionals is also tailored to each client;

it begins with a consultation to fully understand the hair, before

the treatments begin. And with more than 50 different take-home

products, you can create a bespoke aftercare plan, too.

CREATIVE HEAD


The First

Shampoo

Brand new technology formulated in Brazil,

‘’The First’’ shampoo contains five acids which

when activated by heat, react together inside

the hair to change the molecular structure of

the bonds leaving the hair not only straight

and smooth but also in fantastic condition.

Straightens and defrizzes

Faster than any other straightener

No need for specialist aftercare products

Lasts up to 3 months

No waiting time for the first wash

Colour hair the same day

Formaldehyde free

Economical

Fantastic conditioning results

Compatible with all chemicals

NEW &

EXCLUSIVE

AVAILABLE EXCLUSIVELY

IN THE UK FROM

Alan Howard

Unit 2 Hamilton Road

S. Park Business Park

Stockport SK1 2AE

0161 968 4040

marketing@alanhoward.co.uk

Ultimate Hair & Beauty

40 Progress Road

Leigh-On-Sea

Essex SS9 5PR

01702 520 000

tenderlovinhair.co.uk

p r o f e s s i o n a l


#TheExtras

Make take

homepay

Let your clients keep up the good work and take these beauties away with them

Make the smoothness last for

longer – Goldwell offers Kerasilk

Control Rich and Ultra Rich

ranges of aftercare, including

an oil, masks and the cult Silk

Spray, which delivers an intense

hit of conditioning goodness.

RRP FROM £16

goldwell.com

Olaplex No.3 Hair Perfector is to

be used once a week and contains

the same active ingredients as

the in-salon treatments. It keeps

breakage at bay, and is perfect

for clients who have had

heavy bleaching.

RRP £30

olaplex.com

ASP Vitaplex Bond Preserver

reinforces the benefits of the in-salon

treatments, helping strengthen

hair between appointments to leave

it soft and shiny.

RRP £17.99

asphair.com

Step three of L’Oréal Professionnel’s

Smartbond programme is an easy way

for clients to keep their salon results

going. All they have to do is use the

conditioner every three shampoos.

RRP £16.49

lorealprofessionnel.co.uk

Silaplex 3 Bond Protector is the

final step in Montibello’s regime –

clients can keep their hair healthy

at home and each portion is

measured out ready to be used.

RRP £16.99

montibello.com

Clients can prolong their Nanokeratin System

nanoSmooth pure treatment with the

specially formulated shampoos and

masks for natural,

coloured and

blonde hair.

RRP FROM

£29.25

freshapproach.

uk.com

Once your client has had

their System Professional

Energycode mapped, they

can continue the experience

by taking their carefully

matched prescription of

products home.

RRP FROM £20.50

systemprofessional.com

Fibreplex shampoo from

Schwarzkopf Professional gently

cleanses while the Fibreplex No.3

Bond Maintainer locks in colour

and helps maintain healthy hair

and shield it from damage.

RRP SHAMPOO £11.75,

BOND MAINTAINER £13.25

schwarzkopf-professional.co.uk

66

CREATIVE HEAD


HAIR HAPPINESSTM

“Everything has a purpose”

Leslie Spears

You made it happen... again


Photo: Paul Wilkinson

“...and you do”

You were born to win

You were born to make a difference.

You deserve to cross the line and hear

The fanfare play.

Life is beautiful, life is tough and sometimes

Very wrong, but that’s the song.

Beauty to be enjoyed and stored, for

There are days in void.

The tough develops our strengths and

After a while, sometimes makes sense.

The flower of inner peace grows for only

Those who cultivate compassion.

Life is competitive; born unequal all were we.

Some with gifts galore, others simply

Have to chore.

We have to learn to score to win, our talents

And tenacity tested.

Without courage, challenge is someone else’s

Dream, you have to play to win.

Winners focus on what they want.

Losers focus on what they don’t

and live regret.

For what you focus on,

Is what you get.

You should remember always, always;

You were born to win.

You were born to make a difference.

‘Thank You’ to:

Aston & Fincher; Salon Promotions; Xpert Professional; Joy Limited & Star Qualities.

© 2016, Leslie Spears. All Rights Reserved.


Because of You...

NOW 10,000

people can see

Learn

Grow

Love

Photos: courtesy The Fred Hollows Foundation | www.hollows.org

Achieve

A Special ‘Thank You’ to You and Your Clients

Together, ‘We Changed 10,000 Lives & Visions’

“Nobody walks in the shadow of goodness

“for the light comes from within.”

© 2016, Leslie Spears. All Rights Reserved.


Love, Learn, Grow

and Build

Your Business

LOVE: Mind-set. When we are happy, ACHIEVE: Worthy challenges and

we notice the happy songs. When we are the thrill of personal achievement.

sad, we notice the sad things. When you Which way? I am the equivalent of a

make up your mind to want something

personal, you notice almost everything

which will help you achieve it. Love being

part of something special.

Love, your greatest emotional energy.

Love what you do and the people with

whom you do it and you’ll never work

single grain of sand on the beach of the

world’s vastness. The world has horrors

galore, what difference can I make? Was

it, Chade Meng Tan who said; if you can

make something work for the individual

and business, you can change the world?

Maybe, just maybe, there is hope. Instead

again.

LEARN: Unleash your

‘growth mind-set’ and

tap into the ‘Infinite You’;

the ‘Unlimited You’. We

love to learn, we hate to

be taught. The world does

not owe you a living. You

owe the world the best

possible you. “Put the pigs

of life to work.” Every day,

notice excellent people

behaviour. University of

Life. Success leaves clues.

“Copy the good and not

pig behaviour.”

Photos: courtesy The Fred Hollows Foundation | www.hollows.org

GROW: A mind-set to grow yourself of just business, how about adding to the

will change your world. Do not see concept of “G&G”: Goodness and Good

problems, seek solutions. Do not see what business? Team power, we work together,

is, always look for what can be. The world contribute and help make a difference.

is full of opportunities. They are all around

you, just waiting for you, your vision, your

IMPROVE: To improve is the spirit

clarity, your power to see clearly the vision

of the artist, musician, writer who live to

of what you want for yourself and a better

make each endeavour better than the last.

world. “Personkind, live not for yourself It is the spirit of the ‘true professional’,

alone.” All is one: Living is for giving. doctor, pilot, surgeon and teacher; who

Business: Grow people, grow wealth and work every day, to just keep getting better

share wisely; the rest is detail.

and better.

TEACH: To teach is an innate part

of nature: Parent to offspring, how to

survive. Teacher to student. Master to

apprentice and intern. You help change

the world when you teach. You give back to

the source of your personal development.

Therein lies hope.

SHARE: To share is the spirit of hope

for a better world. The satisfaction of

knowing your gift to another, someone less

fortunate than ourselves,

does change their world

and yours too. Living is

giving, all is one. You can

build a business with the

energies of; Love, Learn,

Grow, Achieve, Improve,

Teach and Share wisely.

Yes, we work not for

ourselves alone. Thank

you for working with

Moroccanoil and Olaplex.

Together, we have again

contributed to the

amazing ‘Fred Hollows

Improve Foundation; working

for the cause of preventable blindness.

Now, because of You, 10,000 people can

see nature, their families, their food,

their hand in front of their face and a

brighter future. We believe in the concept

of G&G, Goodness and Good business .

Together, we help change lives and

visions. If it is not fun or meaningful, why

would we do it?

Leslie Spears

Artist, Business Architect & Educator

© 2016, Leslie Spears. All Rights Reserved.


SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

FREE

A GIFT WORTH MORE THAN

EVERY SUBSCRIBER*

YOU’LL ENJOY...

£49FOR

CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33

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AND FOR FULL TERMS AND CONDITIONS

VISIT CREATIVEHEADMAG.COM/MAGAZINE OR CALL 01434 610935


BABE

<

THE BEACH IS

BACK

BEACH BABE HAIR IS ALWAYS POPULAR COME SUMMER, BUT IT’S BIGGER, BETTER AND BEACHIER

THIS SEASON. HELP CLIENTS GET THAT SEXY, SUMMER VIBE WITHOUT WORRYING ABOUT SUN-

STRESSED STRANDS WITH BED HEAD TOTALLY BEACHIN’ AND ITS NEW SUMMER STYLER

FUN-FILLED SUNNY days and sweaty, up-all-night parties

are what summer is made for, but relentless humidity,

heatwaves, and sea and pool water are the stuff of nightmares.

Help a client out and give them Bed Head Totally Beachin’

range by TIGI.

Bed Head by TIGI has put its range though the Beachin’

Torture Test where each summer haircare formula is put in

a full-on simulation of the kind of environment that causes

major damage, frizzy, dry hair to test against the biggest

holiday hair stressors – sea water, pool water, humidity and

styling. The results? Bed Head’s Totally Beachin’ range totally

wins on all counts.

The Totally Beachin’ Shampoo and Conditioner are

colour safe and designed for all hair types, cleansing beach

and pool build up, while protecting from summer causes

of damage.

And now your clients can get fabulous holiday hair even

when they’re not sunning themselves on the beach with the

new Bed Head Totally Beachin’ Queen Beach Salt-Infused

Texture Spray. This fast-dry spray, infused with Balinese sea

salt, leaves hair with long-lasting body and 24-hour ‘beachy’

texture for the ultimate surf babe look.

So let your clients do summer their way with Bed Head

Totally Beachin’.

68


CREATIVE HEAD ADVERTORIAL

KEEP BEACHIN'

CREATE THAT BEAUTIFUL BEACH LOOK IN FIVE SIMPLE STEPS

STEP 2. Spray QUEEN BEACH Salt Infused

Texture Spray all over damp hair, focusing on

mid-lengths to ends.

STEP 3. Scrunch hair and either leave to air

dry or rough dry with a hairdryer (using a diffuser

will give even more beachy waves).

STEP 1. Use

TOTALLY BEACHIN’

Shampoo and

Conditioner to cleanse

and moisturise beach

hair. Mist BEACH

BOUND Protection

Spray all over

strands for protection

and repair.

STEP 4. Tong random sections with a large

barrel wand to add unperfected waves.

STEP 5. Deconstruct the style even further to

get real beachy texture and spray more QUEEN

BEACH on from a distance if you want an even

more texturised look.

#TheBeachIsBack with Bed Head Totally Beachin’ by TIGI. To find out more, call 0844 844 0944 or visit bedhead.com.

Follow @bedheadbytigi on Instagram, Facebook and Snapchat #yourhairyourway #bedheadbytigi

69


Francesca King, Daniel Rymer and Drue Mock

REVEALED!

MEET OUR BARBERSHOP

MAKEOVER WINNER

DANIEL RYMER MALE GROOMING WON A BARBERSHOP OVERHAUL COURTESY OF AVEDA,

ALONGSIDE TOP-NOTCH EDUCATION AND SUPPORT. WE REVEAL WHERE DANIEL

HOPES HIS PARTNERSHIP WITH THE HOLISITC HAIRCARE BRAND WILL TAKE HIM

IT’S NOT OFTEN the chance to win a

makeover from a major brand like Aveda

comes along – and the sheer scale of

entries we received for our competition,

in conjunction with the brand, was

overwhelming. Aveda then had the difficult

task of choosing a winner. It wanted a partner

who shared its vision for the future, keen to

grow and develop a profitable, sustainable

business. It found its match in Daniel Rymer

Male Grooming in Bristol.

When owner Daniel found out he’d won,

he was overjoyed and maybe just a little bit

panicked, as he explained: “The barbershop’s

been my baby and it was hard to think

everything I had built would change.”

Fortunately, Aveda soon put his mind to

rest as the makeover and new partnership

would very much be a collaborative one.

Aveda was keen to help Daniel make the most

of his barbershop while keeping the overall

feel of the space he had worked so hard on.

“Aveda has been great support so far,

reassuring me that there is nothing to panic

about,” he says. “The brand has involved me

in every step of the way. I feel we have got the

look of the shop just right.”

But what part of the makeover does Daniel

70

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

think has had the most impact? “It’s got to

be the new lighting,” he enthuses. “I didn’t

realise how poor it was before as we had got

used to the old lights, particularly around the

retail area. The products really stand out and

look great.”

Alongside the makeover, Daniel is most

looking forward to garnering access to the

Aveda education courses and the team has

already spent two days in London with

Aveda’s master barber, Stel Nicolaou, on a

men’s core cutting course. “The training was

exactly what I wanted for my team to help

push and challenge them,” says Daniel.

He’s also excited to finally share Aveda’s

products with his clients, after sampling

them for months. “Clients have loved the

products and I can’t wait to finally have them

on sale,” Daniel adds. “I’m so happy to feel a

part of something and my team and I all look

forward to growing with the brand.”

Hannah Dixon, marketing manager for

Aveda UK and Ireland, adds: “We’re so

proud and excited to be working with Daniel

Rymer, he is a perfect fit with Aveda Men.

Our digital and social marketing business

training is already inspiring his team and

attracting new clients.”

LIKE WHAT YOU SEE?

DISCOVER WHAT AVEDA

CAN DO FOR YOU…

A holistic haircare brand, Aveda

can give your salon the opportunity

to offer clients a truly unforgettable

experience that is more than just

a haircut. Partner with Aveda

and you will have a dedicated

Salon Development Partner to

create a unique business support

programme that will help you

to accelerate growth, alongside

complimentary educational courses

at the Aveda Academy – it’s like

having a management consultant

with industry expertise, but for free!

And let’s not forget the feel-good

factor of partnering with Aveda.

Aveda cares for the world, from

the products it makes to the

ways in which it gives back to

society, partnering with non-profit

organisations whose work supports

its commitment to social and

environmental improvement.

DISCOVER WHAT AVEDA CAN DO FOR YOU TODAY. CALL 0370 192 5650 OR VISIT AVEDA.CO.UK/GROW

CREATIVE HEAD

71


LOVE GREY?

THIS IS WHAT YOU NEED

72 CREATIVE HEAD


GETTING THE COOLER SHADES OF GREY ‘JUST SO’ FOR CLIENTS

CAN BE TRICKY. TRACY HAYES OF FUDGE PROFESSIONAL EXPLAINS

WHY NEW HEADPAINT ASH INFUSIONS ARE UP TO THE JOB

CREATIVE HEAD ADVERTORIAL

TO KEEP GREY looking cool and not simply prematurely

aged, you need a range that goes above and beyond. Fudge

Professional’s Headpaint colour line promises to be what all

colourists need to create bespoke shades over pre-lightened

hair with Ash Infusions, a smoky capsule range of enhancing

and neutralising toners.

“Seeing that the grey/silver trend is so popular, we

wanted to create our own bespoke tones and tested them

vigorously to ensure that we were completely happy with

the complementary tones and the wash out/fade effect also,”

explains Tracy Hayes, global head of technical training at

Fudge Professional. “We have launched Graphite hue, which

is a deep grey; Silver Lilac, a soft smoky lilac/grey; and Rose

Quartz, which is a soft, smoky pink amethyst.

Tracy explains these new shades can also be mixed with each

other, as well as the whole of the Headpaint portfolio. “The

colour palette options are limitless,” she says. But she advises

that, as they are toners, the development time needs to be

watched closely. “It can be anything from two to 30 minutes,

depending on the desired colour,” she adds.

To get the most out of Ash Infusions, Tracy suggests using

whole head bleach toners to create beautiful greys, silvers and

pinky lilacs, but your technique on application can be limitless.

“You can be as creative as you like with adding sections of

all colours to suit the haircut. Also, the tones can be added to

partial bleached hair within the natural or tinted base colour.

A favourite technique is Graphic Balayage, created by the

X-presion Creative Team, used on pre-lightened hair applied

in a graphic/pixelated format through the longer lengths and

finished with the new Ash Infusions,” says Tracy.

The X-presion Creative Team is known for its creative

collaborations so it’s no surprise that the team has already

started testing out the new Ash Infusions. Discover how they

got involved with Fudge Professional overleaf and see the

results of the collaboration, from page 76.

BEHIND FUDGE

PROFESSIONAL’S HEADPAINT

Versatile and easy to use, Headpaint is the perfect colour

solution for the specialist looking for great shine, superb grey

coverage and perfect results. Uncut molecules and pure

pigments penetrate deeply into the hair structure to deliver

light-refl ective shine as well as colour longevity, while the dualsystem

technology means that you can create permanent

and demi-permanent results from one range depending on

the strength of the peroxide catalyst you use. And you don’t

need to worry about the condition of the hair throughout the

colour process – natural botanical extracts and hydrolysed

rice protein strengthen and nourish to ensure hair remains in

excellent condition.

Tracy Hayes

Show clients it’s cool to go grey with Ash Infusions by Fudge Professional.

To find out more, call 020 7845 6333 or visit fudgeprofessional.com

CREATIVE HEAD 73


X-presion team

GREY MATTER

FUDGE PROFESSIONAL AND THE X-PRESION CREATIVE TEAM SHOW WHAT NEW ASH

INFUSIONS SHADES CAN DO – AND THE RESULTS ARE AN EXPLOSION IN CREATIVITY

DEDICATED TO

innovation and

creation of new

techniques, the

multi-award winning

X-presion Creative

Team from Spain

pushed the new Ash

Infusions range to

its limits, producing

some of the most

spectacular colour

creations we’ve seen

in a long time

CREATIVE HEAD: What was your inspiration for

the collection?

X-PRESION CREATIVE TEAM: It was a challenge

and a beautiful project to be part of. We built

the whole concept using the three new Fudge

Professional Headpaint Ash Infusions as a

reference. We took these different Pantones

and introduced them into all the shoot

elements from hair and make-up to clothing

and photography, avoiding plain backgrounds

from the photo studio. Every single detail was

considered to transmit these beautiful looks.

CH: Tell us about your new technique.

XCT: We wanted to give hairdressers new

techniques so they can introduce new services

in their salons. We created an innovative

colouring process called Graphic Balayage

that achieves a new chromatic dimension on

the hair, while playing with movement and

transforming the textures into the appearance

of the disruptive effect.

CH: How did you hear about Fudge

Professional and why did you decide to

collaborate with the brand?

XCT: The Spanish distributor of Fudge

Professional was one of the first companies we

met when we started. We felt really close to the

Fudge Professional vision – we love companies

that dare to make things different and are antiordinary

as that is also our speciality! So, here

we are, 10 years later producing this beautiful

project together; amazing right?

74 CREATIVE HEAD


Hair by X-presion Creative Team for Fudge Professional

CREATIVE HEAD ADVERTORIAL

CH: What do you admire about Fudge

Professional?

XCT: We love its vision. The products are

great and the brand is really open-minded in

exploring new possibilities.

CH: What do you love most about the new

Ash Infusions?

XCT: Silver Lilac, Rose Quartz and Graphite are

beautiful colours on their own, but we really

like that we could play by mixing them to

achieve different intensities and depths.

CH: What should hairdressers take away with

them when they see this new collection?

XCT: For us it’s all about the education and

encouraging hairdressers to not just look at

the surface of the style, but look at the

whole transformation and movement. Our

techniques create an almost 3D look to the

hair. Graphic Balayage with disruptive roots

shows how you can create movement and get

a cool effect. We want stylists to dream about

new ways to use colour.

CH: How did you find working with the Fudge

Professional team on this shoot?

XCT: One word: amazing! Since we started

the project with Fudge Professional’s Sue

Lever and Tracy Hayes, we felt like we made

a great team. We’re sure we’ll create many

more beautiful projects together. We’re really

looking forward to seeing this collection

appearing globally across salons and media.

SEE IT!

The full X-presion

collection

overleaf

To order the new Fudge Professional Headpaint Ash Infusions for your salon,

call 020 7845 6333 or visit fudgeprofessional.com

CREATIVE HEAD 75


76

CREATIVE HEAD


From

ashes

From Rose Quartz to Silver Lilac, pretty pastels get a soft, fresh finish

with the X-presion Creative Team for Fudge Professional

PHOTOGRAPHY BY X-PRESION PRODUCCIONES

CREATIVE HEAD

77


78

CREATIVE HEAD


HAIR X-presion Creative Team for Fudge Professional

CREATIVE HEAD

79


80

CREATIVE HEAD


FORTUNE’S

ALWAYS

HIDING

A FASHION STORY BASED ON CLASSIC FOOTBALL HAIRCUTS –

THINK CARLOS VALDERAMA AND DAVID BECKHAM –

IT LIST ENTREPRENEUR WINNER KY WILSON EXPERIMENTS WITH

ERAS, SHAPE, FORM… ALL WHILE HAVING A LITTLE FUN

PHOTOGRAPHY BY ELLIOTT WILCOX

CREATIVE HEAD

81


82

CREATIVE HEAD


HAIR Ky Wilson, The Social. STYLING Robbie Canale. ALL SHIRTS courtesy of classicfootballshirts.com

CREATIVE HEAD

83


Are you up to date

on the latest changes

that could impact

your business?

ENSURING YOUR BUSINESS IS

PROFESSIONAL

With a number of changes set to impact your business

this April, the NHF will ensure you’re fully up to speed

via:

• Free employment law advice line

• Updates on legislation changes

• Free guides on minimum wages, apprenticeships,

employment

• Free employment contracts, apprenticeship,

treatment room and chair renting agreements

• Free commercial advice on payroll, tax, VAT, chair

renting charges and health and safety

• NHF pension scheme

WE HELP YOU GET YOUR VOICE HEARD

• Campaigning – we fight for you on key issues that

affect our industry

WE SAVE YOU TIME AND MONEY

• We are your one stop shop for your businesses

needs

• Discounts on insurance, music licence and

employee benefits plus many more

To find out why it pays to join the NHF

Call us on: 01234 831965 or

email us: enquiries@nhf.info

www.nhf.info/benefits

Quote CH25 to receive £25 off your new membership*

*before 30 April 2017


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Photography by Michaela Hercagová, Natalie Black and Kirsty Powell

KEEPING

it raw

STAGED DURING London Fashion Week,

Raw Edge is a not-for-profit event aimed at

showcasing graduate and emerging talent from

across the creative and fashion industries to

press, media and investors, produced by stylist

Dom Capel and his Seven Eighths partner,

Tom Clulee. It’s a great opportunity for young

hairdressers to get a taste of backstage and make

some contacts with designers, photographers,

make-up artists and more that will come in

very handy if they decide to shoot their own

collections. With the support of Wella, who

offered its new Wella World Studio London as

the venue, the Sebastian Professional CULT

Team and stylists from the brand’s MOB

programme were behind the hair looks for the

runway show, with designs shown from Boutique

de Nana, Seven Eighths, Karolina Badas and

a variety of designers who had studied at

University of Portsmouth.

Dom Capel

CREATIVE HEAD

85


Gary Hooker and Michael Young

Boogie

NIGHTS

IN THE RATHER PLUSH setting of the Palm Court

at London’s Waldorf Hilton, Gary Hooker and Michael

Young stepped back in time to find a ’70s flavour of

inspiration for a very modern launch – the revamped

BlondMe colour range from Schwarzkopf Professional.

With authentic fashion accessories sourced especially

for the occasion, Hooker & Young illustrated their love

of wearable, client-friendly colour and styling with a nod

to the editorial. The variety on show was impressive,

from honey glazed blondes to stunning silvers, all

delivered with that ’70s panache (think Jerry Hall at the

height of her Roxy Music collaboration). The lads kept

everyone amused too, with plenty of on-stage ribaldry

(often at the expense of guest Andrew Barton, a good

friend of the duo, who sat on the front row).

86

CREATIVE HEAD


unlock the professional secret

to beautiful hair

An extensive range of care & styling products to

complement ion’s range of professional colour.

enhance your creativity with care and styling

With 27 products, across 5 different families including colour care, moisture care,

volume boost, smooth perfect and deep cleanse, discover the secret to beautiful hair.

SHOP YOUR WAY salon-services.com 0330 123 1907 in store


Guy Tang

GUY

about

town

Twerking, singing and a mob on the stage – the

organisers told us what to expect at a Guy Tang event

but we still weren’t prepared for the raucousness,

rioting (we saw at least one squabble over a Guy Tang

T-shirt) and really, really excited fans (his #hairbesties).

About 1,200 hairdressers descended onto Victoria

Warehouse in Manchester to see the man himself at

Salon Services Live in partnership with Salon Success,

and they weren’t disappointed. For while they came to

be entertained, they also came to be educated by the

man that’s attracted a following of 1.8 million and

1.25 million on Instagram and Facebook respectively.

He began by presenting six models in varying hues of

violet and silver, which he created using Kenra Metallic

Color Collection, while the second part of the show

was all about creating natural metallics, including an

icy blonde that would ‘make Frozen’s Elsa jealous’. He

also revealed several techniques including backcomb

balayage and diagonal highlighting, which stops the

creation of a colour band as the hair grows out. While the

main show came to an end (we swear we saw some tears),

the night was just beginning as the horde of hairdressers

partied the night away and Guy Tang went out to meet

his adoring fans.

Host Eltoria blogger, Simone Partner

88

CREATIVE HEAD


BLEACH LONDON TRAINING ACADEMY

From 2017, BLEACH London will be sharing their trade secrets to the

next generation of budding and seasoned colourists with the launch

of their new Academy in the heart of London.

Run exclusively from BLEACH’s newest salon in Soho, students

can choose from 2 flexible courses - Advanced and Entry level -

that can be attended full time or arranged around an existing

job, equipping them with all the necessary skills needed to

join the ranks of the colour literati.

AC/DC - Advanced Colour Diploma

Course - £6,000 +VAT

AC/DC allows qualified Colour

Technicians to take their skill,

knowledge and technique to the

highest level.

Students will be taught Bleach’s

advanced techniques to create

niche trends and complex colour

services.

- Safe scalp bleaching

- Creative colour

- Dip Dye/Dip Lights/Balayage

- Dyeing darker roots into

lighter hair

- Colour change / correction

- Styling and finishing

NVQ2 & Colour Technician

Qualification - £10,000 +VAT

An entry level, fast track

course for those committed to

becoming a qualified Colour

Technician.

Students will be educated and

assessed in all aspects of

hairdressing, theory and

practical, and on completion

will gain a full NVQ level 2

in Hairdressing.

Work experience within the

salon will ensure the highest

standard of hairdressing

training beyond the NVQ

criteria.

www.facebook.com/bleachacademy

academy@bleachlondon.co.uk


Something a little different

Working with the fabulous

Christophe Potin

Jekyll and Hyde…

Mixing away

In the

frame

Butchers salon’s Simon Schuetz ‘@hurrrland’,

winner of Aveda and Creative HEAD’s

#WithAvedaICan competition to work

backstage at London Fashion Week, snaps away

When the sun

displays a rainbow

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

The Butchers salon mission

Doing the boss's hair

#mylittlepony

Between shows at #lfw I took

some time to make this crazy

one for @theoriginalhurrr

Hair-raising stuff at London Fashion

Week for Roberta Einer A/W17

Noughties hair with Aveda

at Roberta Einer

90

CREATIVE HEAD


COLOUR

ME

GOOD

Collection: Karine Jackson ‘Why Label It’

Hair: Karine Jackson for Organic Colour

Systems, Photography: Andrew O’Toole,

Styling: Leticia Dare, Make-Up: Margaret

Aston, Assistant: Nichola Hand, Organic

Colour Systems

BE BOLD, BE STRONG, BE NATURAL

ColourSystems

www.organiccoloursystems.com

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