A Guide to Digital Marketing

OVERVIEW
WHY DIGITAL MARKETING
• • • • •
Simply put, today’s consumers are online, and
you should be, too. In 2017, U.S. adults spent an
average of 37 more minutes per day consuming
information on their smartphones than the
previous year. 1
As such, since Americans are dedicating more
and more time to digital media, it’s imperative
brands engage consumers online. Pew Research
Center reports that total digital ad spending
grew another 20 percent in 2015 to about $60
billion. 2 Forrester estimates that total digital
spending will near $120 billion by 2021 and
account for 46 percent of all advertising. 3
In today’s world, if you’re not taking digital into
account with your marketing strategies, you’ll
find yourself missing out on a plethora
of opportunities to boost your brand and
business. There’s never been an easier time to
reach your customers online. And while digital
marketing is all around us in our day-to-day lives,
about 49% percent of companies still don’t have
a digital marketing strategy. 4
In 2017, U.S. adults spent an average
of 37 more minutes per day consuming
information on their smartphones
than the previous year. 1
4 timesunionmedia.com