Creative HEAD Ireland March/April 2017

alfolltd

In print•online•everywhere!

€7.50 MARCH/APRIL 2017

IRELAND

HIGH RISE

New season, new opportunities

to build a bigger, better business


Others Tone

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Talk to your ALFAPARF Milano representative for more details,

or call +353 45 856 490.

www.alfaparfmilano.com


Editor’s letter

22

46

42

SPRING IS A time for new beginnings – so it gives

me great pleasure to introduce myself as the new editor

of Creative HEAD Ireland. This issue is packed full of advice

and inspiration to spring-clean your salon and keep your

business blooming. New season trends also make an entrance

– from the soft shapes created by the Wella Professionals Style

Council photoshoot on page 38 to futuristic cuts in Alan Keville’s

collection on page 42. Then you can shake up your supplies

with our guide to wholesalers on page 34, which are an easy

and economical way to stock your salon – not to mention the

expertise and training that go along with them. And make

sure you turn to page 22 to find out how to enter Creative

HEAD’s Most Wanted Awards, where there are two

categories for Irish hairdressers – could it be your time

to shine?

Anna Samson

Editor

anna@alfol.co.uk

creativeheadmag.com

@creativeheadmag

Creative HEAD Magazine creativeheadmagofficial @creativeheadmag

04

CREATIVE HEAD IRELAND


3-STEP THERAPY FOR HAIR

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from ALFAPARF Milano containing BIOMIMETIC QUATERNIZED KERATIN, a

ground-breaking active ingredient that provides targeted, permanent repair to the

most damaged areas of the hair surface. Your client’s HAIR now has the

SUPPORT it needs to look and be its radiant best!

1

SCALP PROTECTOR

The Ultimate Scalp Protection

for Maximum Comfort during

salon treatments.

BOND REBUILDER

2

Protects and permanently

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20% increase in hair

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ASK YOUR ALFAPARF MILANO REPRESENTATIVE ABOUT HOW WE CAN SUPPORT

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FOLLOW US ON:


01_Cover Ireland3.indd All Pages 20/02/2017 16:52

March/April 2017

WHAT’S INSIDE

38

€7.50 MARCH/APRIL 2017

In print•online•everywhere!

IRELAND

MARCH/APRIL 2017

34

WHOLESALERS

The one-stop shops that are changing

the way you stock your salon

CREATIVEHEADMAG.COM

HIGH RISE

New season, new opportunities

to build a bigger, better business

ON THE COVER

Hair by Alan Keville

for Hair. Styling by

Amy Leonard.

Make-up by Paula

Callan. Photography

by John Rawson

18

FASHION

Wella Professionals Style Council is

bursting with tantalising tones and textures

INTERIORS

Sitstil in Dublin has created a

sanctuary from the busy streets

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

CONTRIBUTOR

BETH DAVIE

ADVERTISING

ANNA SAMSON

LAURA TUCKER

SPECIAL PROJECTS MANAGER

JOANNA ANDERSEN

EDITOR IN CHIEF

AMANDA NOTTAGE

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Print Week’s

Printing Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 (0)20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com Creative HEAD Magazine @creativeheadmag @creativeheadmag

06

CREATIVE HEAD IRELAND


STOP THE SHOW

It’s not just clients who can steal the limelight with

Great Lengths. Certified stylists get the chance to

shine too by entering the Great Lengths Ireland

bi-annual awards.


Set exceptional standards with colour, volume and length.

Harness the creative potential of our 100% human hair

extensions to earn your place in the spotlight.

Our VIP judges long to see classic, bridal and avant-garde

locks that captivate. So what are you waiting for?

Create the one that turns heads.


IF YOU ARE A GREAT LENGTHS

CERTIFIED STYLIST ENTER YOUR

FINEST CREATION BY 24TH MARCH

AND YOU COULD WALK AWAY WITH

FAR MORE THAN ACCOLADES,

ADMIRATION AND ADORING CLIENTS.

FIND OUT HOW TO ENTER OR BECOME A

GREAT LENGTHS CERTIFIED STYLIST AT

GREATLENGTHSHAIR.CO.UK


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SMALLER SALONS

DOWNBEAT ABOUT

BUSINESS GROWTH

A RECENT STUDY has revealed a sharp

divide between small and medium-sized

firms on their business outlooks, raising

concern for the survival of micro salons,

with fewer than five employees.

Fewer than half of microbusiness owners

expect their company to grow over the next

two years, compared with almost threequarters

of larger scale SMEs, according to a

new report by Albion Ventures, independent

venture capital investors in the UK.

The fourth Albion Growth Report, which

is based on interviews with 1,000 SMEs,

looks at what creates and impedes growth,

with 57 per cent of SMEs expecting to

register an increase in productivity in the

next 24 months compared with 33 per cent of

micro businesses.

In addition, finding skilled staff was

a top concern for companies with more

than five employees, while cash flow and

red tape were the biggest concerns among

microbusinesses.

“As a small business owner I am finding

it easier to perform with fewer staff numbers

and a small shop unit,” explains a salon

owner from Tullamore, Co. Offaly. “Our salon

was once larger – we downsized on purpose

so we could become more streamlined and

efficient, as we felt all profits were going into

keeping the large rents and salaries paid

rather than ourselves.”

The salon owner, who wished to remain

anonymous, continued: “We found it easier to

source a smaller premises, where rents were

more negotiable.

“Staffing is no longer an issue as before

we had to keep everyone on a one rate policy

due to the number employed, now we are

more flexible than before and can offer

higher salaries due to lower overheads.”

Most Wanted is open

for Irish entries!

IF YOU’RE TOP Irish hairdressing talent then we want to know you, meet

you and reward you! Enter the Most Wanted awards now, and come this

September you could be on stage accepting one of the most coveted prizes

in the industry.

Creative HEAD’s Most Wanted awards celebrate the finest talents in

hairdressing, rewarding phenomenal creativity and business innovation, as

well as remarkable teamwork and exceptional customer service.

Once again there are two Irish categories to enter – Exceptional Stylist

sponsored by Schwarzkopf Professional, and Supreme Team sponsored by

L’Oréal Professionnel.

Terry McGovern, commercial director of L’Oréal Professional Products

Division Ireland, said: “2016 was the first time that the Most Wanted awards had

categories that were specifically for Irish salons to enter, which created such a

huge buzz. It was incredible to see such a high calibre of Irish hairdressers as

finalists for the Supreme Team award and the Exceptional Stylist award, so I’ve

no doubt that the number of entries will grow 10-fold this year!”

Martin McAllorum, head of sales for Schwarzkopf Professional in Ireland,

added: “Schwarzkopf Professional is very excited to sponsor Most Wanted

Exceptional Stylist for Ireland as it gives the unbelievable talent we have here

a platform to showcase their talent to the industry’s wider audience. Ireland

consistently produces world class stylists and I look forward to seeing this

proven again with this year’s competition.”

Last year the inaugural Exceptional Stylist award was won by Dylan

Bradshaw of Dylan Bradshaw in Dublin, while Ikon Hair Design in Cork took

home the Supreme Team prize. The awards culminate in a glittering Grand

Final, taking place on 4 September in London. The deadlines for entries

is 15 May. For details on how to enter, turn to page 22 or visit

creativeheadmag.com/mostwanted

08 CREATIVE HEAD IRELAND


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#CHedit

L’ORÉAL PROFESSIONNEL

UNVEILS NEW FACES FOR 2017

L’ORÉAL PROFESSIONNEL has revealed two new ambassadors

for 2017: Hailey Baldwin (pictured right), daughter of actor

Stephen Baldwin, and Taylor Hill (left), a Victoria’s

Secret Angel. With more than eight million Instagram

followers, Hailey is a big name on today’s fashion

scene. She is the muse for the It Looks by Vanessa

Bruno for L’Oréal Professionnel, as well as the new

face for the 2017 Pro Fiber campaign. American

model Taylor Hill has nearly seven million

followers on Instagram and has worked

for H&M and Forever 21. She

will head the relaunch of L’Oréal

Professionnel’s Série Expert range and

the Majirel Color Correction campaign.

MY months

AHEAD

What March and

April have in

store for…

SEAN BRYAN

CUT & SEW, DUBLIN

Cut & Sew turns four

this April, so we are

having a big birthday

bash! I have been

added to the Wella Style

Council, so will plan a shoot

with the whole team and enter

the Wella Trend Vision Male

Grooming category. We are

also releasing our summer

collection of clothing on our

website and bringing our

training to salons nationwide.

Mary Portas shares consumer insight

Consumer expert Mary Portas, aka ‘Queen of Shops’ (pictured above) wowed guests with her

unique insight at salon software brand Phorest’s third annual Salon Owners Summit.

The event, which was held at the Shelbourne Hotel in Dublin, was attended by delegates

from all over Europe and the USA, was titled “Teambuilding – creating a culture of initiative in

your salon”. The day involved networking, learning and innovation for businesses. Speaking

alongside Mary Portas was Richard Mullender, an ex-chief hostage negotiator, who shared his

knowledge on effective listening and the psychology of influence.

THE GLAM SQUAD

There was more than a hint of luxury at

Gainfort Academy’s Style Sessions 2016,

which celebrated glitz and glamour in the

name of charity. The evening was hosted

by presenter and singer Sharon Clancy,

who introduced the Gainfort Academy

style squad, made up of rising stars Margo

Kilkenny, Susan Ryann and Niamh Byrne.

Guests watched expert hair and makeup

tutorials, and proceeds from the evening

were donated to the St Gabriel’s Childrens

Ward in Wexford General Hospital.

CATHRIONA

ROHAN

CATHRIONA’S HAIR

SALON, CO. KERRY

We are collaborating

with Annette O’Brien

from Le Beau Beauty Salon

to teach our clients how to

create glamorous looks. We

are starting our new hands-on

hair and make-up workshops

to do exactly that. The four

sold-out events are followed

by Q&A sessions, with tips

and tricks on styling.

SHEILA WALSH

GUAPA, CO. CORK

Guapa opened its

doors 10 years ago,

but we’ve outgrown the

original space so we’ve

moved next door into a

bigger salon. After settling in,

our main priority is to continue

to showcase the abilities and

talents of our hard-working

team. So, we will be launching

a new website and working on

our annual photoshoot.

DON’T FORGET! If you’re a hairstylist who

specialises in making long haired dreams come

true, then you need to enter the Great Lengths

Awards at greatlengthshair.co.uk/awards

10

CREATIVE HEAD IRELAND


THE BUSINESS EDIT

THE

TIPPING

POINT

DO YOU HAVE A GRATUITIES

POLICY IN PLACE?

IN THE SERVICE SECTOR, many workers rely on the extra

income brought in from tips. But recent revelations have

shown that tips aren’t always passed on to those they were

intended for…

Trade union United Voices of the World claimed that 75

per cent of service charges collected at Harrods cafes and

restaurants – equating to £2.5m (€2.9m) a year – is retained,

which led to protests outside the iconic department store.

This follows a high-profile case where the chef Michel Roux

Jr, owner of La Gavroche restaurant, admitted tips were not

routinely passed on to staff.

So what is the situation in salons? “Not all clients at the salon

tip, but most do,” explains Tamar Chambers, director at Robert

Chambers. “The ones who do tend to tip every time they visit

usually leave the same amount each time. Most tip €5, some

€10, some €20.”

With this amount of money at stake, many salons put a

procedure in place for ensuring the money goes where it

should. “At our reception desk, every member of the team has

their own tip drawer that is used if the client hasn’t managed

to pass it to the stylist themselves,” explains Ian Marshall of

Spargo in Essex, UK. “When we first started, we only had a

team of seven and controlling the tips was easy as most of the

time they were handed straight to the team member. But as the

team grew, we noticed that a few tips were going missing.”

After some investigation, he found out where they were

going and put a stop to it. “We sat down as a team and thought

about a solution. Now every team member has a drawer that

is not only used to put their tips in if a client can’t hand it to

them personally, but also for notes that the team need and

information that needs to be passed on. It’s become part of

our culture and it really is needed when you have a team of

24 like we do now,” Ian explains.

Robert Chambers salon encourages those higher up to take

the initiative to divide their tips with those who have helped

them. “Personally I believe all stylists should share a portion of

their tips with the assistants,” says Tamar Chambers. “I would

also encourage clients to give tips directly or make a note so the

stylist knows who left it. It’s more personal.”

Tips are good for morale and can give a boost to your salon

– but how can you maximise the likelihood that your happy

clients will be leaving them? “Usually tips are associated with

extra effort,” says Tamar. “Always give your clients as much as

you can. A longer head massage, favourite magazines, blow-dry

tips, free fringe trims, product recommendations – even a hug

goes a long way!”

RISING STAR

NAME Aoife Carroll

AGE 21

SALON Lloyds Walk In Salon,

Waterford

WHEN DID YOU REALISE

THAT YOU WANTED TO

BE A HAIRDRESSER?

I’ve always had a creative flair

and used to sit in my aunt’s

salon begging for colour. I

knew then that hairdressing

was the path for me, as I

could express myself in an

environment that thrives on

creativity. At school I started a

course in hairdressing and then

applied for a job with Lloyds –

that’s when it all started.

HIGHLIGHTS SO FAR?

When I started at Lloyds,

I went to my first hair

competition to support the girls

working with me. I saw the

buzz they all got from it and

the following year I entered

Alfaparf Milano’s Fantastic

Hairdresser Awards. For two

years running I placed in the

top four for Junior Colour and

Cut. In July I applied for the

Irish Hairdressers Federation

Star Team and competed

in three stages with trainees

from all over the country. In

November I found out that

I had got myself a place on

the team for 2017 and cried

for days after – definitely the

highlight so far!

WHERE DO YOU SEE

YOURSELF IN 10 YEARS?

I hope people would come

to me for advice. I hope to

continue my education and

to help other hairdressers with

their training. I will definitely be

still entering every competition

I can and keep learning.

WHAT IS YOUR DREAM

HAIRDRESSING GIG?

I would love to become

a trainer – I love sharing

knowledge with the other girls

here and motivating them to

enter competitions. I want to

help other hairdressers learn

and keep their passion for the

industry alive.

12

CREATIVE HEAD IRELAND


#CHedit

LIFE

LESSONS

RICHARD DROMGOOLE, DIRECTOR,

ZEBA HAIRDRESSING

Believe in your vision and stay true to it. Trainee stylist

or salon owner, be clear about who and what you want to

represent. Every team member at Zeba Hairdressing is

encouraged to work this way, to love the thrill of being

creative and focus on being the best they can be.

Explore and expand on each other’s talents. A positive

team dynamic creates a fun workplace and makes the

salon a wonderful place to visit. Combine each person’s

unique talents to make the perfect team who can deliver

the best experience.

Remember you’re in the service industry, so always

listen to your client’s needs. It’s not just a haircut – it’s

an opportunity for clients to feel beautiful as well as

look beautiful when they leave the salon. Every client

is important and a consistently client-centred approach

builds loyalty and a future for your business.

Be open to different approaches. Invest in education

for you and your team, plan team bonding and always

appreciate the opportunity to be challenged and learn

from specialists. Be open to advice, because it can come

from the most unlikely places, and stay up-to-date on

products and techniques.

Value every client, because they all offer the opportunity

to build on your day. Suggest upgrading their existing

service, personalise their look and plan their next

visit. A loyal client is a client that feels valued and will

recommend your salon to others – personal endorsement

is a powerful asset to any business.

Enjoy and appreciate the industry. Nothing beats a busy

day in the salon creating wonderful looks and enjoying

the creative atmosphere that comes with our profession.

We, as hairdressers, are known to have great satisfaction

in our career choices and the rewards are endless. Always

be proud to be part of the hairdressing industry.

CREATIVE HEAD IRELAND

13


Mythic Oil

from L’Oréal

Professionnel has

some chic new

packaging while

now offering heat

protection up

to 230˚C.

RRP €19.99

01 6045918

lorealprofessionnel.co.uk

New from

milk_shake is the

strong hairspray,

which will make even

the most gravitydefying

styles last from

morning until night.

RRP FROM €15.79

+44 1392 365177

milkshakehaircare.ie

With 28 products across five ranges – Curl, Volume, Smooth,

Finish and Texture/Texture Men – Montibello’s new Decode

line up has something for everyone.

COLOUR

CLOSE-UP

RRP FROM €13.35

+44 1264 334466

montibello.com

Redesigned and with a

newly tinkered formula,

Label.m Texture Wax Stick

features a blend of candelilla

and beeswax for a more

defined finish.

RRP €14.75

+44 1753 612090

labelm.com

Capture the

scent of balmy

sunshine and

pure white

beaches in your

salon with new

Coconut Breeze

Elasticizer from

Philip Kingsley.

RRP €28

061 294580

capitalhairandbeauty.ie

More consumers than ever are choosing to go blonde, but

it’s well known that it can be harsh on hair. That’s why Joico

has launched the new Blonde Life Lightening Powder, a

super safe and effective way to lighten hair. And to keep

their new platinum strands glowing at home, the Blonde

Life Brightening Shampoo, Conditioner and Masque have

been created to nourish and illuminate blonde hair until

your client is back in the salon.

IN-SALON SERVICE/RRP FROM €16.95

045 856 490

xpertpro.ie

Scalps often get neglected,

but Alfaparf Milano’s new

range Semi Di Lino Scalp

Care is designed to combat

common concerns that clients

may be afraid to discuss.

RRP FROM €12.50

045 856 490

xpertpro.ie

Bed Head for Men by TIGI has

created Mo Rider Moustache

Crafter, Balm Down Cooling

Aftershave and Lion Tamer

Beard & Hair Balm to help

you keep up with the boys.

RRP FROM €11.50

1890 812 022

catwalkbytigi.com

The new Kérastase Aura Botanica range features 98 per cent

natural ingredients, and leaves hair smoother, shinier

and feeling fresh.

RRP FROM €25.50

01 604 5918

kerastase.com

Coloured hair can

become dull and

damaged over

time – all hail the

deep conditioning

mask, Ultimate

Color Repair from

Paul Mitchell,

which preserves

colour vibrancy for

up to nine weeks!

RRP €32

021 421 7482

nationalbeauty.ie

14

CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

For the last two years, all things bonding or

“plex” have transformed the way colourists

can protect coloured hair (especially for those

hitting the bleach) while boosting income from

an additional salon service. But it was only a

matter of time before someone cut out the middle

man and popped that bonding additive straight

into the colour – and hey presto, that’s exactly

what Schwarzkopf Professional has done with its

revamped BlondMe line-up, which now includes

its Advanced Bonding System already built

in. And it has serious back-up – the BlondMe

Bonding Care range has been developed to work

with the BlondMe Bond Enforcing Colours to

help keep those blonde results brilliant for as

long as possible. It’s next generation blondes, so

prepare to be excited.

IN SALON SERVICE/RRP FROM €15.65

01 4046424

schwarzkopf-professional.co.uk

IT’S ALL ABOUT... DRY SHAMPOO

Help clients resurrect their styles on day two

and beyond with Transforming Dry Shampoo

from Catwalk by TIGI, which instantly

refreshes while absorbing oil and odours.

RRP €19.55

1890 812 022

catwalkbytigi.com

Refresh locks and turn up the volume with the

seriously lovely scent you’ll find in the new

Dry Shampoo from UniqONE.

RRP €17

01 8869313

revlonprofessional.com

CREATIVE HEAD IRELAND

15


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

IN ASSOCIATION WITH

THIS

MONTH:

EMERGING

TRENDS

{ THE SERVICE }

SPRING INTO

NEW COLOUR

TRENDS!

INSPIRED BY THE runway, L’Oréal Professionnel

has spotted two emerging trends for this

S/S17 season. The first is a new service, called

Foilyage. What is the difference between Balayage

and Foilyage? Well, Foilyage, like Balayage, is

a technique where lighter pieces are painted

freehand into the hair. However, selected pieces are

then wrapped in foils, creating defined lightness

blended with softer tones, perfect for a natural

result. Our beautiful ambassador Emmy Rappe,

wears a copper Foilyage look but this technique is

great for blondes and brunettes too. The second

trend of the season, modelled by our stunning

ambassador, Hailey Baldwin, takes inspiration

from the ‘barely there’ nude make-up trend, using

the beige hair palette. Perfect for spring and so

easy to wear, it plays with a blend of warm and

cool beige tones. This gives the hair an effortless

natural glow – the ultimate make under.

{ GET THE LOOK }

#We’reLoving

…this stunning platinum Smartbond transformation by the #smartsquad at

@brownsugardub! Want it? Recreate it for your clients using these steps using

#smartbond throughout.

STEP 1: Apply Blond Studio Platinium Plus +20 vol to the roots and ends

STEP 2: Tone with ¾ of LUO COLOR P01 + ¼ LUO COLOR P02 + LUO

COLOR Releaser

STEP 3: Ensure #smartbond is used throughout

Go to @lorealprouk on Instagram to see more transformations. Don’t

forget to share your own using @lorealprouk #lorealpro #smartbond

16

CREATIVE HEAD IRELAND


TARGET THE

TIME-SAVERS

CREATIVE HEAD ADVERTORIAL

{ CONSULTATION TIPS } { SMARTBOND } {

*Kantar Wordpanel, Females GB 12 m/e Sep 2015.

ENTICING THAT ELUSIVE 25 to

34-year-old client into the salon is

challenging, yet they spend the most

versus any other age group in the salon

and it’s growing at 3 per cent.* So, what

do they care about? How can we tailor

our services to meet their needs?

These women are experiencing a shift in

their day-to-day lives; different priorities

or commitments mean less ‘me time’.

Hair damage is another worry with

about 75 per cent* of them having

shoulder length hair or longer. There is a

desire for manageable hair and they are

willing to invest to make this happen.

They value the professional difference

but want consistency of service delivered

and FAST!

Here are our top tips for time-savers:

1. THE RIGHT INSIGHT – Tap into their

time-conscious needs. Ask how much

time they have to do their hair?

2. THE RIGHT LENGTH – Recommend a

medium-length style. On average women

spend two minutes less a day styling this

length hair – that’s 12 hours a year.

3. THE RIGHT SERVICES – Colour products

such DIA and LUO have express

development times, meaning clients can

have their colour done in under an hour.

INCREASE YOUR PROFITS WITH SMARTBOND

€3,000

THAT’S HOW MUCH the Brown Sugar salon group in Dublin is making in

average sales each week from Smartbond, the revolutionary bonding agent from

L’Oréal Professionnel. The team sells between 90 and 100 applications a week –

so just imagine what Smartbond can do for your salon’s bottom line! Encourage

clients to use it when they have hair coloured for stronger, shinier hair! Frank

O’Keeffe from Brown Sugar shares the salon’s top tips on how to sell Smartbond...

1. Offer Smartbond to all your clients – its not just for blondes or clients

wanting an extreme transformation.

2. Highlight to clients that toners last longer due to a stronger hair fibre.

3. Make Smartbond visible in your salon – on your price list, at the styling

station and in your colour room!

THE COURSE }

REFRESH IT!

{

THE RETAIL }

NEW!

Added heat protection

up to 230˚C

Let your client’s

colour shine through

with L’Oréal Professionnel’s

luxurious Mythic Oil Haircare

range. The Original Oil is

our ultimate multi-tasker. It

nourishes and adds shine,

controls and smooths hair

without weighing it down.

WE ALL NEED a little refresher now and

again to get us buzzing and back in the zone

– and that’s just what the Colour SpeciA-List

Refresher course from L’Oréal Professionnel

is all about! This one-day energy expander

will recap and update the colour specialist 10

principles of colour, and fuse your knowledge

with all the latest innovations coming from the

Parisienne colour house. End result? Bags more

confident and a fizzing need to get creative with

the shade charts once again! Think of it as a

spring clean for your colour skills…

Book your place now for 21 June at the L’Oréal

Academy in Dublin. Call 01 604 5914

CREATIVE HEAD IRELAND

17


#CHedit

Inside

story

SITSTIL, DUBLIN

When Mark Doherty fi rst opened Sitstil in 2002, he created an antique

haven – but after nearly 15 years in the business, it was time for a change.

“The shabby had overtaken the chic,” he jokes. “The general ethos of the

salon hasn’t changed much, but the industry has and client expectations

are higher than ever. We needed to create a luxurious space with little

points of interest”. And this has certainly been achieved; stepping off the

busy street and through the rich blue doors, clients are welcomed into a

sanctuary where they can relax. Cream and peach walls give the salon

an unfussy backdrop, and the downstairs training space doubles up as a

private area for clients to discuss their needs. There are smooth, circular

mirrors, hanging orbs of light and lots of touches of nature. “Individuality

resonates throughout our salon,” says Mark. “It’s designed with the outside

very much in mind. We are on a corner site and have lots of natural light

fl ooding in through the windows – and I made sure we had a collection of

plants to join together the inside and outside spaces.”

HOT BUYS

GOGGLE BOX

The Millennium Desk from Salon

Ambience will make a bold fi rst

impression for all the right reasons.

Choose from a range of bright or

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and then pick a black, white or

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though it looks sleek and simple

from the front, there’s plenty of

space for a computer and all your

fi ling round the back.

PROMO PRICE €1,144

(normally €2,159)

061 294580

capitalhairandbeauty.ie

18


COMFORT STATION


Transform your backwash area into a luxurious sanctuary with

the new Olymp LavaSit Comfort. Clients can recline and enjoy

a Shiatsu massage, with four different settings for a bespoke

pampering session.

PROMO PRICE €3,795

(normally €4,985)

087 254 7112

gainfort.com

CREATIVE HEAD IRELAND


jkj

SHARING THE SECRETS OF

SUCCESS TO HELP YOU

ACHIEVE YOUR GOALS

CREATIVE HEAD ADVERTORIAL

PERFECT PARTNERS

MAGS BROWNE, OWNER OF BROWNS SALONS IN CO. WEXFORD AND WICKLOW, EXPLAINS THE

IMPORTANT CONNECTION BETWEEN EDUCATION AND BUSINESS AND WHAT SHE’S LEARNED

JOIN THE BEST

Mags Browne knows that

great service can only come

with the technical excellence

generated through education.

Since becoming a client of the

ALFAPARF Milano group,

her team has taken part in

courses at the ALFAPARF

Milano Academy, the largest

education provider to the Irish

hair industry. This ensures

they’re at the top of their

game. Meanwhile, being part

of the elite ALFAPARF Milano

Nexxt Generation Precision

Cutting Education team has

enabled her to learn from

other stylists. Investing time

in education will help her

business flourish, setting her

and her team apart from the

competition.

TREND POWER

“I have always believed in

the importance of learning

– it keeps you young!” says

Mags. “Education plays a

huge part in motivating your

team. People like to be in an

exciting environment, and

keep progressing to stop

things getting stale. Also,

times have really changed in

our industry and hairdressing

has become like fashion;

trends seem to come around

every few months. Clients are

much more knowledgeable

about trends and techniques

than they ever have been

before, so we have to keep

up. When you go on a course,

it means that you can bring

your new skills to the salon

floor, and give your clients

exactly what they want.”

MOVE AHEAD

“We decided to make the

move to ALFAPARF Milano

based on the quality of what

they offer,” explains Mags.

Her team is excited about the

level of quality colour courses

available, including the highly

regarded ALFAPARF Milano

Colour Masters. “They’ll

learn about formulations

from a scientific perspective.

It means that they can give

an amazing service to our

clients.” Mags has been

impressed by the service

provided by ALFAPARF

Milano. “I got lots of advice

about my second salon. It

really helped me, and if

ALFAPARF Milano says its

going to do something, it does

it! The bottom line is this is a

business – if I get everything

right, success will follow.”

FACT FILE

★ Mags Browne has

worked in the hair industry

for 23 years.

★ She opened her first salon

in Gorey, Wexford in 2006.

★ A former International

Artistic Director, Mags is a

multi-award winning stylist.

★ She opened a second

salon in 2015, in Arklow,

Wicklow, as well as the

Mags Browne Hairdressing

Academy in 2013.

★ Mags teamed up with

ALFAPARF Milano late

last year.

★ To celebrate 10 years in

business, she renovated the

Gorey salon.

★ She currently employs

10 stylists at her two salons,

and 13 students attend

her academy.

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy?

Call 045 856490 or visit xpertpro.ie

CREATIVE HEAD IRELAND

19


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CREATIVE HEAD IRELAND


WELCOME

TO THE FUTURE

LEARN AT HOME, IN THE SALON OR ON-THE-GO WITH HAIRDRESSINGLIVE.COM

CREATIVE HEAD ADVERTORIAL

WE ALL KNOW how important education is, but finding

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All you have to do is sign up on hairdressinglive.com and

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CREATIVE HEAD IRELAND

21


CREATIVEHEADMAG.COM/MOSTWANTED

@creativeheadmag #MWIT17


READY TO BE

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IRELAND – CREATIVE HEAD’S

MOST WANTED AWARDS ARE BACK!

event


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FINAL IN LONDON, CREATIVE HEAD’S MOST WANTED AWARDS ARE

BACK ONCE MORE AND OPEN TO ENTRIES FROM HAIR PROFESSIONALS

IN IRELAND. ARE YOU READY? LET’S GO!

EXCEPTIONAL

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THE NEW

BLONDE

CLIENTS ARE GOING CRAZY FOR BLONDE – SO GIVE THEM WHAT THEY WANT WITHOUT

COMPROMISING THEIR HAIR HEALTH, WITH BLONDME BY SCHWARZKOPF PROFESSIONAL

BLONDE IS BIG BUSINESS – but the lightening process can leave hair looking tired and

lacklustre. That’s why Schwarzkopf Professional is entering a new era of blonde, to ensure your

client’s hair looks perfect, whether it’s ash, honey or platinum.

IN THE SALON

The BLONDME colour range is now integrated with

innovative bonding technology to colour and bond hair in

one easy step. The Schwarzkopf Professional Advanced

Bonding System transforms hair by rebuilding it from the

inside, leaving hair feeling nourished and strengthened.

A whole spectrum of blonde looks

is possible. Icy tones can be achieved

with dazzling shine while warmer honey

shades can be softened with subtle

highlights. Or, for an edgier look, there’s

the possibility of toning for pastels,

greys and platinums. “My clients want

their blonde to be bright and beautiful,

they want to be illuminated,” says Kim

V , global BLONDME

ambassador. “It’s all

about blondes to fit their

personality, skin tones and

eye colour.”

AT HOME

And once you’ve worked your magic in the salon, you can

offer them the BLONDME Bonding Care aftercare range

to keep their hair looking great for longer. The aftercare

range contains bonding technology designed to complement

BLONDME colour treatments, so you can send your new

blondes home with a specially tailored kit to

keep their hair shining bright.

Clients with cold shades can start with the

Tone Enhancing Shampoo for Cool Blondes.

Follow it with the Tone Enhancing Bonding

Mask for hydration, or for an everyday dose

of moisture, there is the Tone Enhancing

Spray Conditioner, a lightweight shortcut to

smoothness designed for cool blondes. And for

warmer blondes, there is the Tone

Enhancing Bonding Shampoo for

Warm Blondes, followed by a warm

blonde mask, which says goodbye

to dullness and hello to rich colour.

For more information on BLONDME, call 01 4046424 or visit schwarzkopf-professional.co.uk

26

CREATIVE HEAD IRELAND


CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD IRELAND

27


NEW BL

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PARK PLAZA RIVERBANK, LONDON

BUSINESS

NETWORKING

CALL TO BOOK – DO IT NOW!

+44 (0)1434 610944

Great minds, expert insight, real stories, new ideas, and

unique opportunities to meet and mix with industry innovators.

Want to grow your business? Get to Salon Smart – Creative HEAD’s

two-day business networking event in London this March

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17


ALL THESE GREAT NAMES

Russell-John Barker,

Mahogany Hairdressing

Ky Wilson, The Social

Katie Katon, George’s Hairdressing

John Hurine, Salon Success

Monica Teodoro,

L’Oréal Professionnel

Jayne Prigent, Jas Hair Group

Steve Rowbottom, Westrow

Matthew Sockalingum,

Matthew Luke Professional

Toby Dicker, The Chapel

Ken West, 3 . 6 . 5 Education

Tim Binnington, Headmasters

Laura Hinton, Little Light PR

Sophia Hilton, Not Another Salon

Lorenzo Colangelo, The Gallery

Alice Kirby, Lockhart Meyer

Salon Marketing

Gavin Hoare, Richard Ward

Hair & Metrospa

IN PARTNERSHIP WITH

ASSOCIATE SPONSORS


19-20 MARCH 2017

PARK PLAZA RIVERBANK, LONDON

Gareth Williams, Headmasters

Zoë Vears, Salon Success

Jonathon Soons, Headmasters

Lee Stafford,

Lee Stafford Education

Simon Tickler, Salon Success

Michael Van Clarke,

Michael Van Clarke

HEAR FROM THEM ALL

Charles Worthington MBE

John Sanders, Headmasters

Ken Picton, Ken Picton Salon

Laura Chalkley, National

Hairdressers Federation

Full of bright ideas and real experiences – tried, tested and talked about by

real hairdressers – Creative HEAD’s business networking event features

a packed line-up of brilliant people and exciting brands

BOOK TICKETS ON

+44 (0)1434 610944

Mark Woolley, Electric Hairdressing

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17


Hennessy

WHOLESALERS

THE

WHOLE

STORY

SAVVY SALON OWNERS ARE TAKING ADVANTAGE OF THE

POSSIBILITIES PRESENTED BY WHOLESALERS, WHICH HAVE

ENJOYED A RENAISSANCE IN RECENT YEARS – THINK GLOBAL

BRANDS COMING TO LOCAL SALONS, EXCLUSIVE LINES AND

EXPERT ADVICE. ADD TO THAT THE MULTITUDE OF TRAINING

OPPORTUNITIES AND EXCITING EVENTS AND IT’S EASY TO SEE

WHY THEY’RE A SMART CHOICE. HERE ARE THE WHOLESALERS

SHAKING UP YOUR SUPPLIES…

34 CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND

35


THE WHOLESALERS

THE COMPANIES BRINGING VALUE AND CHOICE TO YOUR SALON

Hennessy

CAPITAL HAIR & BEAUTY

BRANCHES Dublin (Fairview and Nangor Road), Limerick.

THE DETAILS Capital Hair & Beauty started out in the UK in

1954, and has since grown into one of the largest independent

wholesalers in Ireland. It sells a wide variety of hair and

beauty supplies, as well as training courses. It has two large

cash and carry stores in Dublin and sales consultants covering

the majority of the country.

EXCLUSIVE LINES Keune and NXT hair colour.

EDUCATION Training takes place in custom-built facilities

within Capital’s stores – and in-salon training is also offered.

CONTACT 01 8369761, capitalhairandbeauty.ie

FLAIR HAIR & BEAUTY SUPPLIES

BRANCHES Dublin (Finglas and Kilmainham), Cork, Naas,

Tralee, Galway.

THE DETAILS Established in 1974, Flair sells a wide range

of hair and beauty products and prides itself on customer

service. The wholesaler also offers trade discounts and regular

VAT-free discount days.

EXCLUSIVE LINES Alfaparf Milano, Olaplex, TLC –

Love Your Hair.

EDUCATION If you’re planning on branching out into

beauty services, there is selection of nail, tanning and

advanced waxing training courses are available.

CONTACT 045 4589 8501, flair.ie

GAINFORT

BRANCHES Wexford and Waterford.

THE DETAILS Gainfort has sold to hair professionals for

more than a quarter of a century, but still offers the latest

innovations. Get advice from staff, hone your skills at the

academy and attend events throughout the year.

EXCLUSIVE LINES Olymp and Affinage.

EDUCATION The Gainfort Academy offers courses on

hairdressing and barbering, along with beauty and personal

training certificates if you want to add to your business.

CONTACT 053 9123681, gainfort.com

HENNESSY HAIR & BEAUTY

BRANCHES Dublin and Doughcloyne, Cork.

THE DETAILS For 37 years, Hennessy Hair & Beauty has

been selling to professionals. It’s a family-run business, and

the big brands are all there – think ghd, L’Oréal Professionnel,

Parlux, Revlon Professional and TIGI. The brand also hosts

numerous events every year including Wahl barbering shows

and Kadus, Rica and Tahe colour events.

EXCLUSIVE LINES Kadus, Rica and Tahe.

EDUCATION There are two training facilities – one in the

Dublin city store and the other in Doughcloyne. They offer

everything from a beginners blow-dry course to a more

intense three-day colour diploma, so there are plenty of

opportunities for your staff to learn.

CONTACT 021 434436, hennessyhb.ie

KREATIVE SALON SUPPLIES

BRANCHES Monksland, Co. Roscommon.

THE DETAILS Located in central Ireland, Kreative Salon

supplies is a one-stop shop for hair and beauty products.

In addition, there’s also a salon furniture showroom, so you

can kit your salon out in style.

EXCLUSIVE LINES Alter Ego Italy and Echosline.

EDUCATION The onsite training academy provides

the opportunity to educate your team or pick up some

new inspiration.

CONTACT 090 6627077, kreativesalonsupplies.com

SALON SHOP

BRANCHES Cork and Bandon.

THE DETAILS You can pick up all your haircare and colour

essentials here, along with electricals and salon essentials.

And there’s a well-stocked beauty department if you decide to

add some additional services to your salon menu.

EXCLUSIVE LINES Montibello.

EDUCATION There’s a state-of-the-art training centre to help

hone your skills.

CONTACT 021 242 8033, salonshop.ie

36 CREATIVE HEAD IRELAND


SHOP ONLINE

HENNESSYHB.IE

A ONE STOP SHOP

FOR ALL YOUR

HAIR AND

BEAUTY NEEDS

FREE

NEXT DAY DELIVERY

IN STORE AND ONLINE

ON ALL ORDERS OVER €75*

*T&C APPLY

Hennes sy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork

www.hennessyhb.ie

021 4343436


HAIR House of Colour

38

CREATIVE HEAD IRELAND


HAIR Joanne O’Neill Hairdressing

Bright eyes

Bursting with fresh tones and airy textures,

the Wella Professionals Style Council shoot

is a reflection of spring

CREATIVE HEAD IRELAND

PHOTOGRAPHY BY GERRY BALFE SMITH

39


HAIR Queen

40

CREATIVE HEAD IRELAND


STYLING Alison Conneely. MAKE-UP Siobhan Macken, Callan & Co HAIR Sarah Mason Professional

CREATIVE HEAD IRELAND

41


42

CREATIVE HEAD IRELAND


H Y B R I D

TAKING INSPIRATION FROM SCI-FI CLASSIC BLADE RUNNER, ALAN KEVILLE USES STRONG

COLOURS AGAINST MUTED TONES TO HARNESS SOMETHING UNIDENTIFIED BUT BEAUTIFUL

PHOTOGRAPHY BY JOHN RAWSON

CREATIVE HEAD IRELAND

43


44

CREATIVE HEAD IRELAND


HAIR Alan Keville for Hair. STYLING Amy Leonard. MAKE-UP Paula Callan.

CREATIVE HEAD IRELAND

45


Scene

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

Tracey Cunningham

NON-STOP

party

THIS WASN’T Creative HEAD’s first time attending

a global hair event in Las Vegas, but it was the biggest

one we’d ever witnessed – 10,000 people celebrating the

start of Redken’s biannual Symposium, including teams

from Reds, Rossano’s and Black Amber salons. It was

a helluva show: runway fashion! Freestyle BMX stunt

riders! And it got everyone in the mood for the two days

of seminars and workshops that followed, with names

such as LA colour legend Tracey Cunningham, styling

maestro Sam Villa and UK artists Adam Browne and

Kelly Scott. The closing party even had Joe Jonas’s band

DNCE performing hits such as Cake By The Ocean to

an enthusiastic crowd. The crowd then left Vegas to fly

to Miami for the Business Forum, where new product

innovations such cool colour City Beats, were revealed.

It all climaxed with a party on a $40m (€37.6m) yacht,

cruising around the Florida coast – how else do you

spend your Thursday night? It was Miami, after all…

46

CREATIVE HEAD IRELAND


Sam Villa

CREATIVE HEAD IRELAND

47


House of Colour co-founder

David Campbell

FUTURE

perfection

THE PRESSURE WAS ON as 30 hairdressing assistants competed

in this year’s House of Colour Trendsetter Awards, hoping to

prove their skills in front of an audience of more than 350 people.

The annual competition, which is now in its 16th year, involved

assistants from all branches of House of Colour and was judged

by a panel that included Wella Generation NOW member and

TrendVision Award Silver medallist, Shauna Forman. Winners

earned themselves a place assisting the House of Colour

Creative Team on a shoot and all proceeds of the night went to

the Children’s University Hospital, Temple Street. Guests were

also treated to a stunning hair show by the House of Colour

Dream Team, curated by the top four trainees from 2016 – Chloe

Richardson, Christine Whelan, Megan Doherty and Emily

Drumm. Susan Byrne, co-founder of House of Colour group, said:

“Year after year these awards get bigger and better – the standard

was inspiring and we can see our future is in safe hands!”

And the winners are...

INDUCTION CATEGORY

FIRST Lauren Dooner, Abbey Street

SECOND Hayley Wixted, Charlestown

THIRD Rachel Fitzpatrick, Drogheda

EXCELLENCE CATEGORY

FIRST Emily Drumm, Times Building

SECOND Christine Whelan, Charlestown

THIRD Sophie Doyle, Lucan

GRADUATE CATEGORY

FIRST Tara Walshe, Abbey Street

SECOND Megan Doherty, Drogheda

THIRD Marcella Conroy, Lucan

48

CREATIVE HEAD IRELAND


Thomas Bennett (left),

Stephanie Greene and Zeba

director Paul Dromgoole

Angie Dromgoole and Mark Byrne

TRAIN FOR

success

ZEBA HAIRDRESSING’S END OF YEAR Trainee

Showcase took inspiration from vintage style, with trainees

creating classic looks from the 1940s to the 1980s. The

salon group – which has branches in Dublin, Sandymount

and Maynooth – invited trainees to put together mood

boards before presenting their looks, meshing fashion and

hair to teach them to consider the whole look. Stephanie

Greene was announced as the overall winner of the Trainee

Showcase, for her editorial punk style and boho fashion

look. The judging panel included Ciaran Cannon and

Mark Byrne from Zeba, as well as Thomas Bennett from

L’Oréal Professionnel. Angie Dromgoole, director of Zeba

Hairdressing, said: “We take pride in promoting talent

among our trainees. We believe in consistent training and

building the esteem of the assistants so they can develop

their skills in the best way possible.”

CREATIVE HEAD IRELAND

49


A finished look from

the TIGI Inspirational

Youth shoot #TIY16

Behind the scenes with

TIGI European creative

director, Akos Bodi

Celebrating with my mum !

Shoot day #kitbag

In the

frame

Louisa Murphy, owner and creative director of Saints

Hairdressers in Ferns, Co. Wexford, snaps away

Prepping a model

#backtowork

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Backstage at our

Inspirational Youth shoot

#DreamTeam

Show time #TIY16

Models #TIY16

Purple hair

#saints

Collecting my TIGI

Inspirational Youth

team certificate

I love babylights!

With my idol, TIGI

founder Anthony Mascolo

50

CREATIVE HEAD IRELAND


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METALLIC ROSE

Create the most sought after

look of the moment

ALFAPARF Milano launches the highly anticipated Evolution of the Colour 3

METALLICS range. Six stunning shades of Metallic SILVER and coppery ROSE,

delivering intense colour full of light and metallic tones.

See your ALFAPARF Milano Sales Representative for more details, or call 045 856490

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