Creative HEAD Ireland March/April 2017

THE NEW
BLONDE
CLIENTS ARE GOING CRAZY FOR BLONDE – SO GIVE THEM WHAT THEY WANT WITHOUT
COMPROMISING THEIR HAIR HEALTH, WITH BLONDME BY SCHWARZKOPF PROFESSIONAL
BLONDE IS BIG BUSINESS – but the lightening process can leave hair looking tired and
lacklustre. That’s why Schwarzkopf Professional is entering a new era of blonde, to ensure your
client’s hair looks perfect, whether it’s ash, honey or platinum.
IN THE SALON
The BLONDME colour range is now integrated with
innovative bonding technology to colour and bond hair in
one easy step. The Schwarzkopf Professional Advanced
Bonding System transforms hair by rebuilding it from the
inside, leaving hair feeling nourished and strengthened.
A whole spectrum of blonde looks
is possible. Icy tones can be achieved
with dazzling shine while warmer honey
shades can be softened with subtle
highlights. Or, for an edgier look, there’s
the possibility of toning for pastels,
greys and platinums. “My clients want
their blonde to be bright and beautiful,
they want to be illuminated,” says Kim
V , global BLONDME
ambassador. “It’s all
about blondes to fit their
personality, skin tones and
eye colour.”
AT HOME
And once you’ve worked your magic in the salon, you can
offer them the BLONDME Bonding Care aftercare range
to keep their hair looking great for longer. The aftercare
range contains bonding technology designed to complement
BLONDME colour treatments, so you can send your new
blondes home with a specially tailored kit to
keep their hair shining bright.
Clients with cold shades can start with the
Tone Enhancing Shampoo for Cool Blondes.
Follow it with the Tone Enhancing Bonding
Mask for hydration, or for an everyday dose
of moisture, there is the Tone Enhancing
Spray Conditioner, a lightweight shortcut to
smoothness designed for cool blondes. And for
warmer blondes, there is the Tone
Enhancing Bonding Shampoo for
Warm Blondes, followed by a warm
blonde mask, which says goodbye
to dullness and hello to rich colour.
For more information on BLONDME, call 01 4046424 or visit schwarzkopf-professional.co.uk
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CREATIVE HEAD IRELAND