Creative HEAD Ireland May/June 2017

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€7.50 MAY/JUNE 2017

IRELAND

Every day

perfection


PERFECT,

POWERFUL,

PROFESSIONAL

EVERY CLIENT DESERVES INCREDIBLE SALON HAIR EVERY DAY.

SERIE EXPERT BY L’ORÉAL PROFESSIONNEL HAS HELPED HAIRDRESSERS

MAKE THIS A REALITY FOR ALMOST TWO DECADES. NOW, THE BRAND

IS BRINGING YOU THE NEXT GENERATION OF INNOVATIVE BESPOKE

TREATMENTS AND A FRESH NEW LOOK


CREATIVE HEAD ADVERTORIAL


INNOVATIVE,

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AS MORE CLIENTS EXPECT BESPOKE TREATMENTS, SALONS HAVE TO MEET THEIR NEEDS OR

RISK LOSING THEM. POWERMIX BY L’ORÉAL PROFESSIONNEL SERIE EXPERT IS THE ANSWER

DID

YOU KNOW?

PERSONALISATION IS

ONE OF 2017'S TOP 10

GLOBAL CONSUMER

TRENDS ACCORDING

TO EUROMONITOR

WHAT IS POWERMIX?

Your treatment offering that is freshly and uniquely mixed for an

instant custom-made hair transformation. So whether your client’s

hair is in need of nourishment, smoothing, shine or repair, there is

a Powermix for them.

WHAT IS THE TECHNOLOGY?

The power is in the mix. Micellar technology activates when

the base, which is rich in conditioning agents and the additive

that delivers active ingredients, are mixed together.

WHAT ARE THE RESULTS?

Noticeably more beautiful hair that feels softer and lighter.

Clients get a personalised treatment, tailored to their needs.

DID

YOU KNOW?

AMONG HIGH INCOME

CONSUMERS, TWO-THIRDS

FEEL THEY ‘SHOULD HAVE THE

POSSIBILITY OF CUSTOMISING

AND PERSONALISING A

PRODUCT ESPECIALLY

FOR ME’*

INSTANT TRANSFORMATION SYSTEM FRESHLY MIXED FOR A CUSTOM-MADE TREATMENT

BASE REPAIR NUTRI FORCE COLOR LISS

INSTANT

RESURFACING

INSTANT

NOURISHMENT

INSTANT

STRENGTH

INSTANT

SHINE

INSTANT

SMOOTHNESS

*Ipsos World Luxury Tracking: Luxury in 2016


CREATIVE HEAD ADVERTORIAL


ADVANCED,

ATTRACTIVE,

ACCESSIBLE

CREATED 17 YEARS AGO, SERIE EXPERT BY L’ORÉAL PROFESSIONNEL –

THE ORIGINAL AND BEST – IS GOING ONE STEP FURTHER

WHAT’S NEW?

More products, more value –

SERIE EXPERT has increased

in size and has a fresh new

look with gorgeous, metalliccoloured

products that are

sure to catch your client’s eye,

even from across the other

side of the salon.

Showcase the beauty of

grey, white or light blonde

hair with this colour

clarifying shampoo. Its

neutralising system, enriched

with anti-yellowing agents,

counteracts unwanted brassy

tones for soft and shinylooking

hair.


“SERIE EXPERT’S INNOVATIVE

TECHNOLOGY OFFERS REAL

RESULTS TO CLIENTS”

ESTI CARTON, INTERNATIONAL ART DIRECTOR,

This colour radiance protecting shampoo

leaves coloured hair feeling instantly soft.

Enriched with an antioxidant complex

and UV filters, client’s colour looks more

vibrant, while colour radiance is protected.

HARINGTONS

This shampoo resurfaces and

hydrates damaged and overprocessed

hair. It’s enriched with

lipidium, an active agent that helps

reduce the signs of damage.

CREATIVE HEAD ADVERTORIAL


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ONE-THIRD OF WOMEN SUFFER FROM HAIR DAMAGE.* NOW YOU CAN HELP

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DID

YOU KNOW?

ONE IN 10 WOMEN

SAY HAIR DAMAGE

IS THEIR BIGGEST

FRUSTRATION*

WHY YOU NEED INFORCER

• STYLING TOOLS, HEATING AND AIR POLLUTION

ALL CONTRIBUTE TO HAIR DAMAGE.

• WOMEN’S HAIR IS SIGNIFICANTLY LONGER THAN IT

USED TO BE, WITH 51 PER CENT OF WOMEN CHOOSING TO

WEAR THEIR HAIR LONG, UP FROM 40 PER CENT IN 2012.**

HOW INFORCER WORKS

• IT'S AIMED AT LONG HAIR THAT'S FRAGILE AND PRONE

TO BREAKAGE AND SPLIT ENDS

• LONG HAIR REQUIRES MORE CARE AS IT BREAKS MORE EASILY.

INFORCER BY SERIE EXPERT TARGETS ANTI-BREAKAGE AND

STRENGTHENS THANKS TO ADDED BIOTIN AND B6 –

VITAMINS KNOWN FOR THEIR STRENGTHENING PROPERTIES.

*Source: 2017 Haircare U&A. **2016 Beauty Track


CREATIVE HEAD ADVERTORIAL

Model: Taylor Hill for L'Oréal Professionnel.

Photographer: Damon Baker.


FOR SALON PERFECT

HAIR EVERY DAY

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 01 6045918 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK,

KEEP UP-TO-DATE WITH THE BRAND ON SOCIAL MEDIA @LOREALPROUK #LOREALPRO #JUSTFORME


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Reclaiming identity and refining personal style – discover Bert de Zeeuw’s ‘Invisible’ collection

Think you deserve to be crowned

Exceptional Stylist or Supreme Team?

Get your Most Wanted 2017 entries

to us before 15 May!

Inspiration, insight and innovation –

Creative HEAD Education is

teeming with ideas that will stoke

your creative fire

Our featured artist this month

is Most Wanted Creative Talent

Errol Douglas MBE – discover

what makes him tick

Creative HEAD Magazine @creativeheadmag @creativeheadmag


colors

Color

colors

Styling

colors

Shape

colors

Care


PIGMENTS

colours everything.

PIGMENTS

colours everything.

2 NEW

COLOURS

ADDED

TO OUR

AWARD-WINNING

RANGE

WINNER

BEST PROFESSIONAL HAIR PRODUCT FOR

INNOVATION

2 0 16

The number one choice for salon owners in Ireland

www.alfaparfmilano.com

pigments Double page.indd 3 31/03/2016 09:42


TAK E A LOOK ON THE BRIGHT SIDE

NEW

BLONDE LIFE

Lightening & Brightening System

oico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

Full-service blonding from salon to home –

gold or platinum style

JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright;

• 9 out of 10 stylists agree that blonde locks are brighter, softer, shinier and more hydrated

after one use of Blonde Life haircare products

• Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening

Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes)

• Significantly strengthen hair and reduce breakage by over 54% in just one treatment

(against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when

used with Blonde Life Brightening Masque vs. a non-conditioning bleach)

• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)

www.joico-blondelife.com

#LIVETHEBLONDELIFE


Editor’s letter

20

38

22

NO MATTER WHAT kind of hairdresser you are, your

top priority is always to make your clients feel amazing.

Their feedback – whether through social media, hugs or

just telling you that you’ve made their day – matters the

most. But what if you could make their experience even more

incredible? Colour additives, personalised product prescriptions

and smoothing services can make their hair look great, bring

in extra revenue and put a ‘wow!’ on their lips – read all about

the benefits of these offerings from page 38. And what if the

best of the hairdressing industry could see just how great your

work is too? The Most Wanted Awards for Supreme Team and

Exceptional Stylist are open for entries until 15 May – find

out more on page 26 and get going! It could land you a

place at the Grand Final in London this September…

Anna Samson

Editor

anna@alfol.co.uk

creativeheadmag.com

@creativeheadmag

Creative HEAD Magazine creativeheadmagofficial @creativeheadmag

08

CREATIVE HEAD IRELAND


May/June 2017

WHAT’S INSIDE

30

SALON SMART

Check out the coverage of our

business networking event in London

ON THE COVER

Taylor Hill for

L’Oréal Professionnel.

Photography by

Damon Baker

42

FASHION

Ciaran Dowd of Occasions Hairdressing plays with

expectations, using pastels and colour fl ashes

26

MOST WANTED

Now is the time to get your entries

in for the biggest prizes in Irish hair

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

CONTRIBUTOR

BETH DAVIE

ADVERTISING

ANNA SAMSON

LAURA TUCKER

SPECIAL PROJECTS MANAGER

JOANNA ANDERSEN

EDITOR IN CHIEF

AMANDA NOTTAGE

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Print Week’s

Printing Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com Creative HEAD Magazine @creativeheadmag @creativeheadmag

CREATIVE HEAD IRELAND

09


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

GREEN BEAUTY

SALES RISE

SALES OF CERTIFIED organic and natural

beauty products increased by 13 per cent in

2016 to £61.2 million (€72.2 million), according

to the Soil Association’s Organic Beauty and

Wellbeing Market Report.

The report revealed that the market

has been driven by an increasing interest

in health and wellbeing with 43 per cent

of people surveyed saying the look for

a certification logo when shopping for

organic cosmetics. Salons are seeing this

as an opportunity to attract a whole new

clientele. “We have seen a massive increase

in clients requesting organic ranges. It is a

progressively increasing market and I believe

everyone is more educated about organic

produce across the board,” says Paul Davey,

co-founder of Davey Davey salons in Dublin

and founder of hairdressinglive.com.

James McDonald, owner of Cheveu Studio

in Bunclody, Co. Wexford, agrees, and has also

seen benefits for his staff: “As the owner of a

small salon I was looking to offer my guests

an alternative salon experience. I find the

organic option to be much kinder than the

more chemical products, both for guests and

my staff, who work with these products on a

daily basis.”

As sustainability becomes more important,

so does the trend for simplicity and

transparency. The Soil Association’s report

noted key consumer beauty trends for 2017

as more people favour ingredients from

food or plant sources that are easier to

identify and a higher level of scrutiny of

beauty products’ ethical and sustainable

sourcing credentials.

Indeed, the Soil Association has launched

a Campaign For Clarity, following the

finding that 76 per cent of consumers felt

misled by the labelling of beauty products

as ‘organic’.

Shine on

IT WAS TIME to party as more than 110 hairdressers from seven salons turned

out to the House of Colour Salon of the Year Awards. The evening took place

at the Alexander Hotel in Dublin, where guests were treated to a three-course

meal with champagne, while anticipating the awards to come. A review of the

year highlighted the salon group’s achievements and identified upcoming

trends for the coming seasons.

House of Colour co-founder David Campbell hosted, and the event saw the

Charlestown salon win Salon of the Year (pictured above) for the fourth time,

as well as taking three other awards. Senita Burke and Abbey Blake were

announced winners of the 12-month scholarship to join the creative team, and

the annual Paul Byrne memorial award went to Emma Monaghan, director of

the Charlestown salon.

ZEBA FUNDRAISES FOR TEMPLE STREET HOSPITAL

STYLISTS AT THE FOUR Zeba salons off ered their services for free for a day to

raise money for the cleft lip and palate department at Temple Street Children’s

Hospital in Dublin. The day also included bundles of spot prizes and a raffl e,

and raised €8,500. Angie Dromgoole

(pictured inset, second from right),

director of Zeba Hairdressing,

said: “We are delighted to host

another fundraising event in aid

of a cause which is close to

our hearts.”

10

CREATIVE HEAD IRELAND


MEET THE NEW SCHWARZKOPF

PROFESSIONAL YAT FOR 2017!

SCHWARZKOPF PROFESSIONAL HAS

announced the six new members of its 2017

Young Artistic Team. They are (pictured,

clockwise from back left): Abbey Jarrold,

realhair; Sinead Hourihane, Lynda

Maher Hair Studio; Jade Morrin, En

Route Hair & Beauty; Megan Deigan,

Rainbow Room International; Bevan

Scott Clark, Hooker & Young;

and Christie Sanders, Austen

Thomson Hair. The team can

now look forward to a year of

shoots, education and style.

Irish barber secures

place in All Star final

CIARAN O’SULLIVAN OF Wayne Lloyd

Hair has won the American Crew All Star

Challenge in Ireland. The sharp barber’s

talents have secured him a place in the

International final to find the Global All

Star Challenge winner, which takes place in

Brussels in May. Meanwhile, Bozena Sarek

of Bozena Sarek Hairdressing in Navan,

Co. Meath, is the winner of the Revlon

Professional Style Masters for Ireland.

HELP FOR THE

HOMELESS

HAIRDRESSERS 4 HOMELESS is appealing

for charitable stylists in Limerick, Cork,

Galway to offer just a few hours of their time

to cut the hair of people in need. Not only

is it a great cause, it’s a fantastic way to get

your team motivated. Email siobhanlaffan@

hotmail.com or find Haircuts 4 Homeless on

Facebook for more details.

IRELAND COLOURS TO VICTORY

Bozena Sarek (pictured) continued her

winning streak by scooping the best

colour award at the The Davines

World Style Contest

UK and Ireland heat

at the Hackney

Empire in London.

The fiery look

impressed judges,

and ensured the

County Meath

based hairdresser

took home the

glittering prize.

#CHedit

MY months

AHEAD

What May and

June have in

store for…

GER STOREY

CRAFT&CO BARBERSHOP

We’ll be celebrating

our first birthday on

Thomas Street, Dublin,

and will be teaming up

with Teeling Whiskey to

celebrate! We’ve also

got a new salt spray joining

our range of products. And

I’ll be educating and shooting

with the Wella Style Council.

SONIA DANAHER

MELO YELO, HUGH

CAMPBELL HAIR GROUP

Our art team will be

presenting workshops

to showcase new looks

for our S/S17 collection.

We have made it to the

L’Oréal Colour Trophy

final so we will be busy

prepping for the big night!

Also Jennifer O’Connell and

I will be doing a professional

photoshoot with our own

Colour Trophy model.

LYNDA MAHER

LYNDA MAHER

HAIR STUDIO

It’s an exciting time for

two of our amazing

stylists. Chloë Brennan

has gained a place

on the IHF Star team,

and Sinead Hourihane has

a place on the Schwarzkopf

Professional Young Artistic

Team. In the salon I’ll be

focusing on integrating and

promoting the Schwarzkopf

Professional BlondMe range.

CREATIVE HEAD IRELAND

11


THE BUSINESS EDIT

HIS

AND

HERS

IS GENDER-NEUTRAL

PRICING THE FUTURE?

CLIENTS ARE MORE CREATIVE with their hair than ever

before, and that can mean rejecting traditional gender-specific

trends in favour of more fluid looks. Kristen Stewart recently

took the plunge and opted for a bleach blonde buzzcut, while

Jared Leto is the poster boy for gorgeous long waves. So, when

clients stop seeing hairstyles as being restricted to men or

women, is it time that salon owners stop charging them within

these narrow limits too?

RoCo in Derry will be one of the first salons on the island

of Ireland to offer gender neutral prices based solely on the

length of hair and service provided, rather than ladies or mens

services. Ronan Stewart, co-founder of RoCo, believes that

it is “massively outdated” to have a policy of charging based

on gender. “We believe that introducing one generic pricing

system will help us to promote fairness and equality across

our salon,” he says. Instead, the prices charged will reflect the

amount of time taken for styling, the skills required and the

products used.

Gender neutral pricing has taken off in the UK, led by Not

Another Salon owner Sophia Hilton in East London. “I’ve got

girls with skinheads and boys with hair down to their backsides

so to me, it’s clear, it should be pricing on the job – not what’s in

their pants,” she explains.

This will also help clients feel more comfortable in the salon.

“We’ve got a growing number of transgender, transsexual

and gender-fluid clients so the industry needs to be in tune

with this,” says Sophia. “In order to be a true ‘no judgement’

company, I have analysed every part of what we do to help lead

a future generation who are trying to find their way in an oldfashioned

world.”

“We believe this structure is much more inclusive and will

help provide an even more welcoming and relaxing experience

for all of our valued clients,” says Conor Grant, co-founder

of RoCo. “Our home city is well known in leading the way in

so many aspects of life which promote respect, equality and

diversity, and we see our business model as adopting similar

principles to avoid discrimination in any form.”

However, most salons still hold on to conventional pricing.

“Because of the competition from barber shops in the local

area, we can’t charge more than €10 to €30 for our men’s

services,” says Niamh Coady, manager at Lynda Maher Hair

Studio in Carlow, which has distinct men’s and women’s price

lists. “However, we feel that we are still benefitting the salon by

offering both male and female hairdressing services.”

It is true that traditionally women have been willing to pay

more, but as gender norms are broken down, we may be about

to see a new way of pricing rolling out across salons.

RISING STAR

NAME Nicole Mitchell

AGE 24

SALON Altamoda Hair by

Bridget Haren, Ennis, Co. Clare

WHY DID YOU WANT

TO BE A HAIRDRESSER?

My mum always knew I was

going to be a hairdresser

because I was always playing

with hair when I was little.

I just want to make people

look and feel fabulous – if

someone leaves the salon after

they’ve seen me and they’re

really happy, then that makes

me really happy. I love how

hair can help someone to

show off their personality.

HIGHLIGHTS SO FAR?

I won Best Bridal Image at the

Best of the Best competition

in 2015. I’m part of the bridal

team in the salon, and I’ve

worked on photoshoots for

Xposé and Confetti magazines

– I like wedding hair because

you’re part of someone’s

special day. I also helped

make the fantasy hair pieces

for the Alternative Hair Show,

and I am one of five selected

for the Intercoiffure Ireland

Guillaume Team, so I’m being

trained by top stylists.

WHERE DO YOU SEE

YOURSELF IN 10 YEARS?

I’d just like to be an excellent

hairdresser – it would be

amazing to run my own salon.

I’d have my own team and

keep entering competitions.

Hairdressers get bored easily,

so I’ll always keep learning

about new techniques and

trends I can bring to the salon.

WHAT IS YOUR DREAM

HAIRDRESSING GIG?

I’m obsessed with the

Kardashians so my absolute

dream job would be to be

their personal stylist. I would

love to travel the world doing

their hair. Kim doesn’t need

to colour her hair as it’s lovely

and dark, but it’s always down

and wavy. I would give her

different styles – cool up-dos

or some curls to make it a bit

more exciting.

12

CREATIVE HEAD IRELAND


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Find out how to become a certified Great Lengths stylist at

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#CHedit

LIFE

LESSONS

CHRISTINE O ̓SULLIVAN, OWNER,

CREATION HAIR & BEAUTY STUDIO, CORK

Believe you can, and follow your dreams. We all

have a dream in life, from the youngest team

member to our senior stylists and the boss. If you

believe that you can make this dream possible,

you can and you will.

Education is the key. Remember that you are

amazing at what you do. Invest in yourself and your

team, educate them. It’s important to be continually

inspired so you can bring fresh, new ideas and

techniques back to the salon and to the client.

Never stop learning. To learn isn’t all always

about education. We are coming out of a hard-hit

recession, salons are busy and businesses are

recruiting again. Learning to survive in some of the

hardest times integral to success. It teaches you how

to keep your staff happy and clients booked in.

Stay in the know. Social media is constantly giving

clients new ideas and inspiration, so it’s important

for stylists of all levels to be at the top of their

game. Be aware of new trends and how achieve

these looks – educated stylists will be able to advise

clients while giving them realistic expectations.

It’s essential to be honest with your client as the

latest trend may not directly translate to their hair,

but it’s about making it work for them.

Love your job. Everyone has that one area and skill

set in their hairdressing or barbering career that

they love the most, whether it is cutting, colouring,

up-styling and so on. Sell it, make it your speciality.

If this is where you shine and smile most, then

this is what makes you love your job. Use it to your

advantage and become brilliant.

14

CREATIVE HEAD IRELAND


SHARING THE SECRETS OF

SUCCESS TO HELP YOU

ACHIEVE YOUR GOALS

CREATIVE HEAD ADVERTORIAL

THE EXPERT WAY

JENNY BYRNE, OWNER OF YOU’RE GORGEOUS SALONS, USES EDUCATION TO KEEP

AT THE FOREFRONT OF THE HAIR INDUSTRY

FAST PACE

Jenny Byrne has always done things

differently – she is the only one in her

family who didn’t go into the business

of making fireplaces. Instead, she

turned to the wonderful world of hair.

“I wanted to do something different,

something that was sociable, fun and

above all, creative,” she explains.

The industry she has fallen in

love with is always changing,

which means she and her team

at You’re Gorgeous in Duleek

and Stamullen in County Meath

have to stay educated in order

to keep up. That’s why she

ensures each member of staff

takes five courses a year with

leading educators ALFAPARF

Milano. “Things change so fast,

and the hairdressing industry

involves such a wide range of

skills. You can tread water

or you can decide to go

forward,” she says.

TOP SKILLS

Jenny’s team

has been with

ALFAPARF Milano

for three years.

“Working with

ALFAPARF Milano is an amazing

opportunity – you can study styling and

business, so it’s a win-win situation for a

salon owner.”

Two of her stylists have just

completed their Colour Master courses,

with another just starting. “The courses

are so scientific – the knowledge they

come out with is amazing! They

become more confident

too and I know they can

come back to the

salon and educate

the team on what

they’ve learned,”

she explains.

Jenny has also

been wowed by

ALFAPARF Milano’s

Next Generation

Cutting programme.

BOOMING

BUSINESS

Through

participating

in ALFAPARF

Milano’s

business

courses, Jenny

has learned

from hair

legend Alan Austin-Smith, and found

the experience invaluable. “After doing

the Business Masters course, I mapped

out every section of my business. This

helped me think about it as a whole.”

She also learned how to attract

five-star clients – those who have a

perfect colour, cut, treatment, take

home products and plan for revisits.

And with ALFAPARF Milano’s yearly

international trips, Jenny has been able

to motivate her staff and educate them

too. “We went to Sicily for four days last

year – it was the perfect reward for all

the hard work”.

FACT FILE

★ Jenny Byrne has worked in the hair

industry for 28 years and opened her

first salon, in Co. Dublin, aged 21

★ She launched You’re Gorgeous in

Duleek, Co. Meath in 2006

★ Her second salon was opened in

Stamullen, Co. Meath in 2008

★ The team has been partnered with

ALFAPARF Milano for 3 years and employs

8 stylists and 4 future professionals

★ The salon team has won four Drogheda

Chamber Awards for best customer

care and retail

Want to know more about the wide range of courses exclusively on offer

at the ALFAPARF Milano Academy? Call 045 856490 or visit xpertpro.ie

CREATIVE HEAD IRELAND

15


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The new Biolage RAW collection from Matrix is all about

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A clean healthy scalp is the first

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It’s 24ct gold, has a timer

and is set to change up the

way you wave – meet the

ergonomic CurlBar from

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RRP FROM €125

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Thermal Protection

Spray from

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RRP €26.50

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The ALFAPARF

Milano Pigments range

just keeps getting

bigger, and now Golden

Violet and Ash are

joining the line-up!

IN SALON SERVICE

045 856 490

xpertpro.ie

16

CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

DAILY BLOW-DRYING, styling and even air

pollution all contribute to hair damage so it’s

no wonder more and more women are looking

at ways to strengthen their hair. Inforcer by

L’Oréal Professionnel Serie Expert is antibreakage

(bye-bye, split-ends) and strengthens

the hair thanks to added Biotin and B6

– vitamins known for their strengthening

properties. Inforcer is part of the new-look

Serie Expert, which includes the new in-salon

Powermix treatments. Whether your client’s

hair is in need of nourishment, smoothing,

shine or repair, there is a Powermix for them.

INFORCER RRP FROM €14;

POWERMIX IN-SALON SERVICE

01 6045918

lorealprofessionnel.co.uk

LAUNCH OF

THE MONTH

IT’S ALL ABOUT... BRIGHTS AND PASTELS

There’s more to love from Paul Mitchell colour

– POP XG now has pastels while The Demi has

unveiled a matte and pearl ash series.

IN-SALON SERVICE

021 421 7482

nationalbeauty.ie

Adored in bathrooms across the globe,

creative colour force Manic Panic

now has a semi-permanent line-up

exclusively for salons. Our eye is on

Smoke Screen…

IN-SALON SERVICE

+44 1579 341913

manic-panic.co.uk

17


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

IN ASSOCIATION WITH

{

NEW SERVICES }

WELCOME TO THE #COLORCORRECTION ERA!

With thousands of Google searches and more than 512,000 #colorcorrection Instagram posts recently, #colorcorrection has

never been more on-trend! It’s no longer simply about fixing a colour that has gone wrong, it’s also about reviving hair that’s

dull and uniform, and giving it a new radiance with touches of shine and light; the same way a make-up artist can make a

woman’s skin tone appear more beautiful. Inspired by subtle make-up techniques, #colorcorrection is an ultra-personalised

colour service aimed at answering the most desired hair needs. This is why your clients are going to love these three new

#colorcorrection services from L’Oréal Professionnel!

TO FOLLOW

DULL HAIR? LACK OF SHINE?

Try #MYFLASHLUMINIZER to

bring an extra shot of shine to the hair,

perfect for lifeless-looking colour.

BRASSY COLOUR? YELLOW REFLECTS?

Try #MYFLASHNEUTRALIZER to

get rid of brassiness by neutralising

with cool shades.

HAIR THAT’S JUST TOO UNIFORM?

Try #MYCOLORSCULPTOR to create

a multi-dimensional colour, by adding

different elements of light and shadow.

{

GET THE LOOK }

#We’reLoving

…This beautiful balayage Smartbond transformation by the #smartsquad

at @black_amber_ireland. Want it? Recreate it for your clients using the

following steps:

STEP 1: Use Blond Studio Platinium Plus +20 vol and Blond Studio

freehand techniques to lighten sections of the hair + Smartbond step 1

STEP 2: Apply DIA RICHESSE 6.32 + 9 vol as the global colour

+ Smartbond step 1

STEP 3: Tone the lengths and ends with DIA LIGHT 10.32 + 9 vol

+ Smartbond step 1

STEP 4: Once all technical steps are complete, follow with Smartbond step 2

Go to @lorealprouk on Instagram to see more transformations.

Share your own using @lorealprouk #lorealpro #smartbond

18

CREATIVE HEAD IRELAND


BIGGER BUSINESS, HEALTHIER HAIR

WITH NEW SMARTBOND SERVICES!

CREATIVE HEAD ADVERTORIAL

{ SMARTBOND } {

Since its launch last year, Smartbond from L’Oréal Professionnel has had a considerable impact – both on salons seeing a

bigger bill from its services, and colour clients enjoying softer, stronger, shinier hair. But the good news just got even better –

Smartbond services are for all clients, not just colour guests… and L’Oréal Professionnel has unveiled four services to help you

upgrade your clients to the hair of their dreams – stronger, better protected and gorgeously glossy!

Add Smartbond to any of

your colouring services for

added protection, making it

a Smartcolour!

Try the diamond clear

top coat Smartgloss, the

must-have service for

those wanting a dazzling

mirror-like finish. Add

Smartbond with Dia Light

or Dia Richesse Clear for the

ultimate shine.

Use Smartbond with your

client’s regular cut or blow

dry appointment as a standalone

10-minute Smartcare

treatment – it boosts the

strength of their hair,

adding shine and

preventing damage.

And now, you can

also add Smartbond into

any texture or straightening

services that clients have

asked for, to get the ideal

condition, every single time.

THE COURSE }

{

THE RETAIL }

Help your clients

find the right

strengthening

and anti-breakage

solution for their

fragile, prone to

breakage hair

with the new

Inforcer range from

Serie Expert!

AN ARTIST’S EYE

To keep clients coming back, you’ve got to be

able to offer them the latest colour techniques

and exciting shades. This is where Ken Picton’s

Paul Dennison steps in. Join him on the Colour

Specialist Artistic course and discover a fresh

approach to colour. Learn creative and forwardthinking

application methods that you can use

every day in the salon, for collections and show

work. A day with him will re-energise your love

for colour. Monday 12 June at L’Oréal Academy

in Dublin, call 01 604 5914

CREATIVE HEAD IRELAND

19


#CHedit

Inside

story

LLOYDS WALK-IN SALON,

WATERFORD

Danielle Kennedy, owner of the Lloyds salon group, moved her walk-in

salon to the 5,000 square foot unit next door in Waterford after three years

of dreaming and planning the interiors. “I’m aware how intimidating salons

can be, so I wanted to go against the norm. Muted tones help ensure

clients feel like the star of the show,” she explains. Danielle realised that as

a walk-in only salon, she would have to make the waiting area a priority.

“The self-service coff ee bar was the fi rst thing we decided we wanted. This

has opened our salon up to a whole new market – we are fl ooded with

business people that lead very busy lives who are able to maximise their

time while getting their hair done.” Each styling station has been made to

feel private, and months of research has got the lighting as close to natural

as possible, so colours look accurate. And despite being in a large building,

the salon has installed a revolutionary new air conditioning and water

heating system. “It takes the hot air expelled by the hair dryers and uses it

to heat the water,” Danielle says. “The energy saving has been huge!”

HOT BUYS

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The Olymp Hairmaster Dryer and

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of treatments and even store

temperature data.

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087 254 7112

gainfort.com

ANGLES POISED


The Hex from Salon Ambience is a bold,

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SEE MORE deals from Salon Ambience

in your free brochure, with this issue!

20

CREATIVE HEAD IRELAND


Franck Provost Salon

Gainfort Salon Design have been appointed as the authorised

Distributor for Maletti Salon Furniture & Equipment.

Services we offer

SALON DESIGN | INSTALLATION | AFTER SALE SERVICE | SPARE PARTS

Whether you are refurbishing or creating a new

Salon contact Michael for more information*

T: 053 912 3681 M: 087 254 7112

e: sales@olymp.ie

www.gainfort.com/salondesign


Siobhan Jones

Alan Edwards and Mark Woolley

L’ORÉ A L

COLOUR

TROPHY

Chris Williams

Nathan Walker

IRELAND’S

FINEST!

THE BRIGHTEST COLOURISTS OF IRELAND WENT

HEAD TO HEAD TO SHOW OFF THEIR TALENTS AT

THE L’ORÉAL COLOUR TROPHY SEMI-FINAL AT THE

O’REILLY HALL IN DUBLIN. WITH THREE CATEGORIES

TO COMPETE IN – L’ORÉAL MEN’S IMAGE, THE STAR

AWARD AND THE PRESTIGIOUS L’ORÉAL COLOUR

TROPHY – HAIRDRESSERS BATTLED IT OUT FOR A

PLACE IN THE IRISH GRAND FINAL.

EACH CATEGORY REQUIRES salon teams to conjure up an

incredible colour look that is styled to perfection and takes

inspiration from current trends. At the semi-final, looks were

presented to a judging panel made up of high profile industry

experts – Siobhan Jones of Headmasters, Nathan Walker of

Trevor Sorbie, Mark Woolley of Electric Hairdressing, Chris

Williams of Rush and Alan Edwards of Alan Edwards cast their

eyes over the creations before picking the finalists.

The Irish L’Oréal Colour Trophy Grand Final 2017 takes place

at the O’Reilly Hall on 3 July. The winner will go on to show

their winning look at the International L’Oréal Professionnel

Business Forum in Seville this October in front of an audience

from around the world. Turn the page to see all the looks that

made it to the grand final…

Altamoda Hair by Bridget Haren Toni&Guy Malahide Marble Academy

Davey Davey

Peter Mark Main Street Dundrum

Hession Hairdressing

22

CREATIVE HEAD IRELAND


The Space

The Space

Style Club South William Street

Preen

Style Club North Earl Street

Dylan Bradshaw Academy

CREATIVE HEAD IRELAND

23


L’ORÉAL COLOUR TROPHY AWARD

Hession Hairdressing,

Dublin

Toni&Guy

Malahide, Dublin

Style Club North Earl

Street, Dublin

The Edge Hair Design &

Beauty Rooms, Cork

Toni&Guy,

Blackrock

Style Club South William

Street, Dublin

River Hair Studio,

Limerick

Peter Mark Main Street

Dundrum, Dublin

Altamoda Hair

by Bridget Haren, Ennis

Peter Mark Dundrum

Town Centre, Dublin

The Space,

Dublin

Wayne Lloyd Hair,

Cork

Black Amber,

Dublin

Melo Yelo,

Limerick

Toni&Guy Clarendon

Street, Dublin

Toni&Guy Academy,

Dublin

Marbles Academy,

Limerick

Origin Hair Design,

Cork

The Hairshop,

Dundalk

Sean Taaffe Hair &

Beauty, Killarney

24

CREATIVE HEAD IRELAND


#LCT17

STAR AWARD

Hannah Carroll, Dylan

Bradshaw Academy, Dublin

Lisa Roe,

The Space, Dublin

Hannah Sukkar, Zeba

Sandymount, Dublin

Enya Burden,

Peter Mark Rathmines

Dylan Byrne, Toni&Guy

Dundrum, Dublin

MEN’S IMAGE

Preen,

Dublin

Callan&Co,

Dublin

Style Club,

Dublin

Toni&Guy

Dundrum, Dublin

Toni&Guy

Clarendon Street, Dublin

Origin Hair Design,

Cork

The Academy Belle

Hairdressing, Celbridge

Davey Davey,

Dublin

Darcy’s Hairdressing,

Cork

Toni&Guy

Malahide, Dublin

Zeba South William

Street, Dublin

The Space,

Dublin

CREATIVE HEAD IRELAND

25


LAST

CHANCE TO

ENTER!

CLOSING DATE

15 MAY 2017

CREATIVEHEADMAG.COM/MOSTWANTED

@creativeheadmag #MWIT17


READY TO BE

FABULOUS?

CREATIVE HEAD’S MOST WANTED

AWARDS ARE OPEN FOR ENTRY

– BUT TIME IS RUNNING OUT

event


DON’T

MISS THE

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2017

AWESOME

TALENTS

LAST CHANCE

TO ENTER!


CELEBRATING CREATIVE SKILLS ALONGSIDE BUSINESS EXCELLENCE, JUDGED

BY EXPERTS AND CULMINATING IN A SPECTACULAR GRAND FINAL IN LONDON,

CREATIVE HEAD’S MOST WANTED AWARDS ARE BACK ONCE MORE AND OPEN TO

ENTRIES FROM HAIR PROFESSIONALS IN IRELAND. ARE YOU READY? LET’S GO!

EXCEPTIONAL

STYLIST

For a stylist demonstrating

remarkable artistic skill, ability

and commercial awareness

CATEGORY SPONSOR

SUPREME

TEAM

For salon teamwork

at its best

CATEGORY SPONSOR

ENTRY DEADLINE

DOWNLOAD ENTRY FORMS

TALK TO US

Monday 15 May 2017

creativeheadmag.com/mostwanted

+44 (0)1434 610940

STAY TUNED

creativeheadmag.com/mostwanted

@creativeheadmag

#MWIT17

event


SMARTER THAN

YOUR AVERAGE

In its revamped home at London’s Park Plaza Riverbank hotel, Salon Smart was

a sellout yet again, providing a spring-into-action line-up of business nous

with lashings of ideas, inspiration and motivation! In partnership with

L’Oréal Professionnel, 3•6•5 and Paul Mitchell, there was a fresh energy fuelling

the whole event, with more speakers, panel members, creative artists and

delegates than ever before. Oh, and Charles Worthington MBE being flashed by

Sharon Stone – you just HAD to be there…

30

CREATIVE HEAD IRELAND


#SalonSmart17

Daniel Oram

MJ Farmer

Ken Picton

Jack Howard

Katie Allan Paul Dennison

DINNER AND

A SHOW

THERE’S PLENTY of business at Salon Smart,

but at night creativity comes to the fore. The Paul

Mitchell artistic educators kicked off the evening’s

entertainment with a model presentation, a stunning

sequence that showcased the beauty and punch of the

brand’s POP XG colour – and the audience could see

the striking results at close hand.

A sumptuous three-course dinner followed

before the audience settled down to enjoy a further

exploration of colour in our COLOUR. CREATIVITY.

CONVERSATION. LIVE! segment. L’Oréal

Professionnel artists Katie Allan (Charles Worthington

salons), MJ Farmer (Rush Hair), Jack Howard (Paul

Edmonds London) and Paul Dennison (Ken Picton

Salon) took to the stage in turns to discuss the colour

work on their chosen model, including the techniques

and applications they’d used, all hosted by education

director Darren Oram. Delectable!

Paul Mitchell

Paul Mitchell

SEE MORE! There are loads of photos from Salon Smart to enjoy –

check out our Facebook albums facebook.com/creativeheadmag

CREATIVE HEAD IRELAND

31


“IF YOU DON’T LOVE

THE PLACE YOU GO EVERYDAY

AND THE PEOPLE YOU SEE, YOU’LL GIVE

UP ON THE INSIDE. IT WOULD BE LIKE BEING

IN A PRISON THAT YOU BUILT”

SOPHIA HILTON

THE FOUNDER of Not Another Salon

and winner of 2016 Most Wanted Best

Salon Experience, Sophia explained how

everything was built on a foundation of

trust, and that while that opened her up

to potential hurt, she was ready for it.

Two of her golden rules? To look after

her own mental health (because if you

don’t, there’s a trickledown

effect on your

staff) and to educate

herself through reading and

YouTube videos.

“STOP TRYING TO BE FUCKING FAMOUS. MAKE SURE

THEY’RE GOOD AT A JOB FIRST AND THE REST FOLLOWS”

KY WILSON

FOUNDER OF the The Social and 2016 It List

Entrepreneur, Ky used his empty column time cutting

people’s hair on the streets, so it’s no surprise he eschews

complacency. His two salons – in revamped buildings in

London and the Lake District – highlighted that there’s

no longer just one right way to run a salon. In London, he

roped friends into helping him design something different,

such as custom-made mirrors he now retails to clients.

STAGE

Salon Smart 2017 was a cocktail of inspiration and knowledge, ranging from the

innovative and unique to the experienced and practical. We couldn’t get enough!

“WE’VE TRIED

TO BUILD A BRAND,

NOT A PERSON”

MARK WOOLLEY

WITH SIX SALONS, a studio, education and

products, 2016 Most Wanted Business Thinker

Mark showed how he has taken inspiration

from brands such as Soho House and

Virgin for his 10-year-old brand, Electric.

With a new Electric Hub being built

to house his HQ, lab, a studio and

education, and with a new salon and

academy set to launch in Asia

this summer, Mark still has

plenty of buzz powering

his brand and team.

“LIDL SHELF STACKERS EARN MORE THAN A LOT OF

HAIRDRESSERS AND THAT MAKES ME FEEL ASHAMED.

WE HAVE TO CHANGE THIS”

KEN WEST

Director of 3•6•5, Ken had started a focus on young talent

at last year’s Salon Smart, asking salons where had all

the 16 year olds gone… and did you actually need them?

He implored salons this year to think differently and act

differently – such as employing older apprentices and to

consider what you want your apprentices doing – learning

hands on with hair, or doing menial tasks like sweeping up.

CREATIVE HEAD IRELAND


#SalonSmart17

“I WANT TO CHANGE CONSUMER BEHAVIOUR. THE

CLIENT ISN’T DRIVEN BY MONEY BUT BY EXPERIENCE”

MATTHEW SOCKALINGUM

OWNER OF the salon chain, Matthew Luke Professional,

Matthew opened with the insight that if 100 women were

given £100 each to spend on beauty, they would choose

make-up first and hair last. One way he has tried to change

how clients spend in the salon is introduce the Blow Dry

Pass (winner of the 2016 Most Wanted Award for Innovation),

which sees clients commit to £40 (€47) a month for unlimited

blow-drys. It increases retail and is regular income.

STARS

MOVE WITH THE TIMES

THE MANAGING DIRECTOR of Salon Success, Simon

Tickler started the morning with everyone on their feet

doing a little tai chi (and in the process patting everyone

on the back!). “As the owners of your businesses, you

probably don’t get told enough that you’re a genius

leader, you need to congratulate yourself!” he said. But

Simon also stressed that salons needed to be committed

to what they do differently, and do it better. Monica

Teodoro, general manager of L’Oréal Professionnel,

provided some fascinating insights into changing

consumer behaviours. “There are 34 billion selfies a

year, making clients more aware and more discerning

than ever,” she said. The decline in salon visits is mainly

down to a fall in the 45+ age group of women and

Monica argued these are your most valuable clients.

“WE’RE HUMAN BEINGS, NOT HUMAN DOINGS”

TOBY DICKER

TURNING THE SPOTLIGHT onto retention, The

Chapel’s Toby joked how he was making himself gradually

unemployed by putting key tasks in the hands of his

trusted staff, helping focus on employees’ creativity and

satisfaction to encourage loyalty. The Chapel charges by

time rather than service, meaning that staff can earn just

as much seeing fewer people but for longer appointments,

staying with them from consultation through to finish.

It means better client as well as staff retention.

CHARLES IN CHARGE

Celebrating three decades in business, hairdressing

legend Charles Worthington MBE took us on an

incredible trip down memory lane. He explained that he

had planned on being an architect, but after modelling

for Tim Hartley at Sassoon he found the world of hair

to be irresistable. Charles was one of the first stylists

to combine salon work with session styling for London

Fashion Week, thanks to client Betty Jackson. While the

success of his salon brand, synonymous with amazing

service and beautiful hair, Charles puts down to training

that sees communications up there alongside the craft

of hair. His key advice? “Always remember the client is

king, and don’t take anyone for granted.”

CREATIVE HEAD IRELAND

33


LET’S WORKSHOP IT!

ACT LIKE THE EXPERT YOU ARE

GAVIN HOARE, salon manager at Richard Ward Hair & Metrospa,

which last year enjoyed a turnover of £5.5 million (€6.5million),

looked at why customers leave and how to make sure they stay

with you. He revealed that 78 per cent of clients who leave make

that choice because they perceive an attitude of indifference in the

service they receive within the salon. This clearly needs to change.

The way to do this is through understanding and meeting their

needs, Gavin argued. From making clients feel truly welcome

to giving them a sense of indulgence and following up their

appointments, offering a professional service and professional

advice can make all the difference.

TURN UP THE VOLUME

THIS INTERACTIVE session with the Paul Mitchell retail

team looked at maximising productivity in relation to stock,

communication and merchandising. Led by (pictured above, from

left to right): Salon Success business development manager John

Hurine, business consultant Susan Nicol and regional sales

manager Nickey Televantou, the workshop was designed to

challenge the audience to make back in sales what they spent on

their Salon Smart ticket and they walked away feeling satisfied as

the team set out the goals they need to reach to make this happen

(never forget that stock = profit!).

FOOD

FOR

THOUGHT

EVERY HARD-WORKING business head needs time

to refuel, and at Salon Smart’s Working Lunch guests

had the opportunity to fuel their bodies and their

minds with a perfect combination of refreshments and

business-building inspiration! There was education

and coaching from 3•6•5; on-trend colour from

Kenra Professional (we love Guy Tang’s Metallics!);

digital design and marketing ideas thanks to Salon

Guru and lots of technology updates to streamline

your salon and give you the control you need with

Salon iQ and Treatwell. Want some new ideas to

add to your salon’s choice of services and boost that

backwash experience? Guests could check out New

CID Cosmetics, Remi Cachet, High Definition and

New Era (those Ecoheads and HeadBeds for the

backwash are genius!). There was brilliant retail

to help boost that bill (and illustrate that you’re an

expert in your field) with ColorProof, Paul Mitchell,

Dafni straightening brushes, Oway and Viviscal

Professional, while L’Oréal Professionnel had the

client journey all mapped out. You could be sure this

lunch was not for wimps.

34

CREATIVE HEAD IRELAND


#SalonSmart17

SEE YOU AT

SALON SMART 2018!

IT TAKES PLACE AT PARK

PLAZA RIVERBANK HOTEL

IN LONDON ON 25 TO

26 MARCH. CALL

+44 1434 610944

CREATIVE HEAD IRELAND


Artists

IN ACTION

SPEND AN EVENING BEING INSPIRED WITH WELLA PROFESSIONALS AT THE ALL NEW ICONS.

AN EXCLUSIVE VIEW WITH SASSOON ACADEMY AND WELLA PROFESSIONALS STYLE COUNCIL

WELLA PROFESSIONALS IS bringing you an evening of

creativity and inspiration with ICONS. An Exclusive View

with Sassoon Academy and the Wella Professionals Style

Council Show in collaboration with the iconic Sanrizz,

inspired by Sebastian Professional. The evening will also

feature the TrendVision Award Ireland Heat.

The event is a date in the diary not to be missed, hosted by

the multi-talented Nicky Byrne, Wella promises an evening

like no other! Whether you are competing or not, join us for

an inspiration-filled evening featuring shows from incredible

guest artists. The event includes exclusive collections, catwalk

shows and model presentations – an exploration of the latest

hair and make-up trends.

You’ll also be the first to discover the future icons as the

TrendVision Award Ireland Heat winners are revealed. It’s a

night out you can’t afford to miss!

WELLAPROFESSIONALS @WELLAHAIRUKANDIRELAND #MYTVAJOURNEY

36

CREATIVE HEAD IRELAND


Featuring...

CREATIVE HEAD ADVERTORIAL

SASSOON ACADEMY

UNDERPASS COLLECTION

WITH EDWARD DARLEY AND GARETH VANCE

WELLA PROFESSIONALS

STYLE COUNCIL

INSPIRED BY SEBASTIAN PROFESSIONAL AND IN COLLABORATION

WITH SANRIZZ. FEATURING AVIARY LANE, FOUNDATION, HOUSE OF

COLOUR, JOANNE O’NEILL HAIRDRESSING, QUEEN, SARAH MASON

PROFESSIONAL, CUT & SEW AND CRAFT & CO.

NEED TO KNOW

EVENT TAKES PLACE MONDAY 31 JULY

CLAYTON HOTEL,

BURLINGTON ROAD, DUBLIN

(formerly the DoubleTree by Hilton)

MEET YOUR HOST!

The multi-talented Nicky

Byrne shot to fame as

one fifth of Westlife, and

since then has added

radio, television and

live presenting to

his repertoire.

BOOK NOW! TICKETS ARE €55 EACH EXC. VAT, OR BUY SIX OR MORE TICKETS

AT €50 EACH EXC. VAT. CONTACT YOUR WELLA ACCOUNT MANAGER,

CALL 01 4160900 OR EMAIL WELLASTUDIODUBLIN@COTYINC.COM

To find out more, visit wella.co.uk/trendvision.

For the latest TrendVision Award news, follow @wellapro #mytvajourney

CREATIVE HEAD IRELAND

37


One step

beyond

Go further than cut and colour to boost your client loyalty and revenue –

get to grips with innovative extras

Image courtesy of The First Shampoo

IT’S NO SECRET that the happier a client is when they

leave your salon, the more likely they are to come back; so it

makes sense to offer them as much as possible, from colour

protection to luxurious treatments and a perfectly tailored

aftercare plan. But clients can be wary of adding extra

services to an appointment as they worry about cost and time.

How can you make sure they know they’re getting value?

It begins with educating your team so they can talk with

confidence, says Laura Cathcart, stylist and colour specialist

at Zeba Hairdressing, Dublin. “We are committed to knowing

as much as we can about new products, like Smartbond from

L’Oréal Professionnel, which makes our jobs that bit easier

when approaching clients,” she says. “We have in-salon

training days so that all staff members are up to date on the

important information. Then, once you can provide a clear

and informative consultation, Smartbond sells itself.”

Once you have started that conversation, you can get into

the specifics of various services in a straightforward way and

show the practical benefits to clients.

Steve Turner of Salon 6 and director of MyHairdressers.

com, explains: “Smoothing treatments like The First

Shampoo reduce curl and frizz so when the client does their

hair at home, it’s far quicker and they get a better result. If

you tell a client they can save 15 to 20 minutes every day, the

benefit far outweighs the cost of the treatment.”

And it’s worth getting potential new clients in to the salon,

to see results for themselves. “The best way to start your

smoothing business is a client awareness night, where you

invite your most challenged clients and ask one of them to be

the model,” says Peter Tobolski, managing director for Fresh

Approach, distributor of Nanokeratin System. “Then make

sure you have images of all your before and after looks.”

38 CREATIVE HEAD IRELAND


#TheExtras

Colour additives

According to research by L’Oréal Professionnel, 59 per cent of the

population see damage as a key hair concern. This is reflected in the

explosion of colour additives in the last year, with a wide variety of

brands promising to make colour safer and more effective. Amazing

colour is only amazing if the hair remains in good condition, so

suggest that your colour clients make the upgrade.

The first to market, Olaplex created huge attention when it

launched, and has helped clients understand what colour additives can

actually do (that Kim Kardashian mention on social media didn’t hurt,

either). It’s a three-step service that locates breakage and ‘fixes it’. The

first step is mixed with colour to minimise damage as it happens, the

second perfects hair quality and the third is taken home.

L’Oréal Professionnel’s Smartbond protects hair bonds during the

colouring process, and it also keeps the hair fibre strong. It has created

a service menu to help salons inject its magic into a number of options.

Montibello’s Silaplex not only adds strength to hair during chemical

processes, it also gives an injection of shine and suppleness – use it

during colouring, or during waving or straightening treatments. And

Fibreplex from Schwarzkopf Professional interlinks with hair fibres to

keep it intact and supple with bold colour. So how much difference do

additives make to the till? ASP Vitaplex can be used during colouring

and lightening to reduce damage while boosting colour – if one stylist

offers it as an add-on for €20 and does just five clients a week, you

could see an extra €3,060 coming into your salon a year.

Smoothing services

Adding a smoothing service to your menu is a no-brainer. Nanokeratin

System has a host of treatments to choose from to ensure there is

the perfect smoothing system for every client in your chair. It has

launched nanoSmooth pure – available for natural, coloured and

blonde hair, it creates an outer foundation on hair to protect it from

damage while making hair super sleek.

The First Shampoo uses five amino acids which, when left on the

hair for 20 minutes, penetrate into the hair shaft and react together to

change the molecular structure of the hair bond when activated by heat.

The results leave the hair not only straight and de-frizzed, but in great

condition too, and it’s the ‘first’ to be applied as just a shampoo. It cuts

down the process time dramatically, can last up to three months and you

can also do about 20 applications with each bottle.

Prescriptive treatments

There’s plenty more on offer to give clients customised hair solutions.

The Kérastase Fusiodose ritual begins with a hair and scalp profiling

session before the stylist creates the perfect treatment blend. Hair

can be plumped, reconstructed or softened and it gets to work in

just five minutes. System Professional EnergyCode Mapping from

Wella Professionals is also tailored to each client; it begins with a

consultation to fully understand the hair, before the treatments begin.

And with more than 50 different take-home products, you can create a

bespoke aftercare plan, too.

Kim Kardashian used

Olaplex when going blonde

Smartbond finish by

Stephanie Greene at Zeba

Olaplex finish by

@colorwithgrace

Nanokeratin System

Nanokeratin System

Smartbond finish by

Hugh Campbell

Olaplex finish by

@hairbysarmad

Nanokeratin System finish

by @jameslearhairdressing

Smartbond finish by

Black Amber

Olaplex finish by

@kimwasabi

CREATIVE HEAD IRELAND

39


#TheExtras

Make take

homepay

Encourage your clients to keep up the good work and take these beauties away with them

ASP Vitaplex Bond Preserver reinforces

the benefits of the in-salon treatments,

helping strengthen hair between

appointments to leave it soft and shiny.

RRP €10.99

asphair.com

Step Three of L’Oréal Professionnel’s

Smartbond programme is an easy way for

clients to keep their salon results going

at home. All they have to do is use the

conditioner every three shampoos.

RRP €19.99

lorealprofessionnel.com

Silaplex 3 Bond Protector is the

final step in Montibello Silaplex

regime – clients can keep their

hair healthy at home until their

next trip back to the salon.

RRP €16.99

montibello.com

Olaplex No.3 Hair Perfector

is to be used once a week

and contains the same

active ingredients as the insalon

treatments. It keeps

breakage at bay, and is

perfect for clients who have

had heavy bleaching.

RRP €42

olaplex.co.uk

Once your client has had their System Professional

Energycode from Wella Professionals mapped, they can

continue the experience by taking the their carefully

matched prescription of products home.

RRP from €16.90

systemprofessional.com

Fibreplex shampoo from

Schwarzkopf Professional gently

cleanses while the Fibreplex

No.3 Bond Maintainer locks

in colour and helps maintain

healthy hair while shielding it

from damage.

SHAMPOO

RRP €13.45

BOND MAINTAINER

RRP €18.95

schwarzkopf-professional.

co.uk

40 CREATIVE HEAD IRELAND


The First

hampoo

rand new technology formulated in Brazil,

’The First’’ shampoo contains five acids which

hen activated by heat, react together inside

he hair to change the molecular structure of

he bonds leaving the hair not only straight

nd smooth but also in fantastic condition.

Straightens and defrizzes

Faster than any other straightener

No need for specialist aftercare products

Lasts up to 3 months

No waiting time for the first wash

Colour hair the same day

Formaldehyde free

Economical

Fantastic conditioning results

Compatible with all chemicals

NEW &

EXCLUSIVE

AVAILABLE EXCLUSIVELY

IN IRELAND FROM

Capital Hair & Beauty Ltd.

Unit 1, Building 6

Delta Retail Park

Ballysimon Road, Limerick

061 294580

agleeson@capitalhb.co.uk


CIARAN DOWD OF OCCASIONS HAIRDRESSING PLAYS WITH EXPECTATIONS – THINK SHARP

CUTS IN GIRLIE PASTELS, AND ROMANTIC WAVES WITH FLASHES OF COLOUR

PHOTOGRAPHY BY LEE MITCHELL

42

CREATIVE HEAD IRELAND


CREATIVE HEAD IRELAND

43


44

CREATIVE HEAD IRELAND


HAIR STYLING AND COLOUR Ciaran Dowd, assisted by Leah Kavanagh. MAKE-UP Anita Roberts.

CREATIVE HEAD IRELAND

45


Scene

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

Trainee Ladies Full Fashion winner,

Melissa Thompson, with IHF

president Damien Nolan

IHF Munster Hairdresser

of the Year, Zhyna Williams

David Campbell

TOP OF THE

League

Gemma Crossan

CROKE PARK SWAPPED headguards for hair styles and

grubby boots for glamour as the stadium filled with stylists

taking part in the IHF Championships. The event saw

Ireland’s top hairdressers and trainees take to the floor to

style their way to success in front of a panel of eagle-eyed

judges. Spectators were amazed by the creations that came

about in a matter of minutes – there were bright colours,

up-dos, super-precise barbering and much more. When

evening arrived, House of Colour director David Campbell

took to the stage to host the IHF Championship Awards, as

nervous hairdressers waited in anticipation. The winners

took their bows, and the celebrations culminated in

Gemma Crossan being crowned IHF Irish Hairdresser

of the Year, for 2017.

46

CREATIVE HEAD IRELAND


Gary Hooker and Michael Young

Boogie

NIGHTS

In the plush setting of the Ballsbridge Hotel in Dublin,

Gary Hooker and Michael Young stepped back in time to

find a ’70s flavour of inspiration for a very modern launch

– the revamped BlondeMe colour range from Schwarzkopf

Professional. With authentic fashion accessories sourced

especially for the occasion, Hooker & Young illustrated

their love of wearable, client-friendly colour and styling

with a nod to the editorial. The variety on show was

impressive, from honey-glazed blondes to stunning

silvers, all delivered with that ’70s panache (think Jerry

Hall at the height of her Roxy Music collaboration).

The lads kept everyone amused too, with plenty of

onstage banter as their models showed off the looks.

CREATIVE HEAD IRELAND

47


IN THE

raw

THE MATRIX TEAM jetted off to the sunny

island of Tenerife in the Canaries for its annual

conference. The Hard Rock Hotel was the base

for the three-day event and the conference began

with an overview of the previous year’s success,

and targets for the future. Then it was time to

unveil the new RAW range, a luxurious collection

of three premium shampoos and conditioners

inspired by nature. Guests, including Matrix

Artistic Team members Aidan Fitzgerald of Aidan

Fitzgerald Hair Salon and Nicole O’Gorman of

Revas Spa, were treated to a poolside dinner to

unwind and enjoy the gorgeous setting as the sun

went down. The next day delegates gathered to

learn about the “Hair Colour is the New Make-up”

initiative, get to know the RAW range in more

depth and the #LIVERAW challenge, which

encourages salons to go green and get healthy.

After taking a trip on a catamaran to watch

whales, it was time to suit up for the James Bondthemed

gala dinner. Awards were handed out to

celebrate Matrix artists, key team members and

distributors before partying long into the night.

48

CREATIVE HEAD IRELAND


SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

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CREATIVE HEAD IRELAND AND ALL SUPPLEMENTS FOR 12 MONTHS FOR €45

SUBSCRIBE AND YOU’LL RECEIVE SIX ISSUES ALONG WITH AN UPLIFT SHAMPOO, CONDITIONER

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MASQUES DESIGNED TO NOURISH, RECOVER OR UPLIFT.

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CREATIVE HEAD IRELAND

49


An ethereal spiral halo

for my model,

@margaretoreardon

Standing on

Brooklyn Bridge #NYC

@daniellegarner-

Assisted the incredible

@duffy-duffy at

Moncler A/W17

One of the best days of my

life, assisting @guidopalau

In the

frame

Danielle Garner of Style Club

in Dublin, snaps away

One of my favourite shots,

for Life magazine

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

@sammcknight1 exhibition

at Somerset House – he

has impeccable skill!

Editorial work for

Image magazine

My amazing new kit bag!

Bleached brows

and a new pink 'do

Wedding day prep with

blogger @jodiewood-

50

Some competition work

for L'Oréal Colour Trophy

Finally got my hands on

some vibrant colours!

#colourfulhair

Off to Barcelona with the

L'Oréal Pro ID Artists

CREATIVE HEAD IRELAND


DETANGLE. STYLE. MAINTAIN.

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A truly elite line of hair brushes for the professional stylist. Innovative in both appearance and performance, the

EPIC line gives the stylist the best-in-class tools. EPIC isn’t just a name… it’s an acronym for the line’s

key attributes: Elite, Professional, Inspired, Creative.

0800 098 8040 | INFO@PROWETBRUSH.COM | PROWETBRUSH.COM


CONTACT MICHAEL:

UK & IRELAND

AUTHORISED DISTRIBUTOR

UK: 07392 952130 Ireland: 00 353 87 254 7112

e: sales@olymp.ie

www.gainfort.com/salondesign

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