Creative HEAD Ireland July/August 2017

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IRELAND

NEW FRONTIERS

L’ORÉAL COLOUR TROPHY GOES FOR BOLD


TAK E A LOOK ON THE BRIGHT SIDE

NEW

BLONDE LIFE

Lightening & Brightening System

oico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

Full-service blonding from salon to home –

gold or platinum style

JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright;

• 9 out of 10 stylists agree that blonde locks are brighter, softer, shinier and more hydrated

after one use of Blonde Life haircare products

• Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening

Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes)

• Significantly strengthen hair and reduce breakage by over 54% in just one treatment

(against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when

used with Blonde Life Brightening Masque vs. a non-conditioning bleach)

• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)

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REVEALING BEAUTY


Editor’s letter

20

44

IT’S WELL AND TRULY summer, but for hairdressers

that doesn’t necessarily mean a well-earned holiday – it’s

far more likely you’ll be in the salon creating festival braids

and beach-ready balayages. Luckily, Creative HEAD is here for

when you get five minutes to yourself. Let us help you make this

the summer you crack social media, with tips from salons who

have mastered it, on page 42, and get a handle on the tools that

can maximise your profits, from page 36. We’ve also got all the

gossip from the L’Oréal Colour Trophy Grand Final on page 24.

And as if these few months weren’t exciting enough, the

Most Wanted Awards is fast approaching, where top Irish

hairdressers will be crowned as the new Supreme Team and

Exceptional Stylist. See who made the short list on page 32,

and I hope to see you at the Grand Final in September!

Anna Samson

Editor

52

anna@alfol.co.uk

creativeheadmag.com

@creativeheadmag

@creativeheadmag creativeheadmagofficial @creativeheadmag

08

CREATIVE HEAD IRELAND


GRANT HER

EVERY WISH

CREATE THE BRIDE

Delight every bride-to-be with the wedding hair they’ve always dreamed of.

Our 100% human hair extensions let you craft unforgettable looks that are

guaranteed to exceed everyone’s greatest expectations. Master the art of

bridal hair with Great Lengths.

Find out how to become a certified Great Lengths stylist at

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GREATLENGTHSHAIR.CO.UK/BRIDAL


July/August

WHAT’S INSIDE

24

L’OREAL COLOUR TROPHY

Relive the incredible action from the L’Oréal Colour

Trophy Grand Final at the O’Reilly Hall, Dublin

ON THE COVER

L’Oréal Colour Trophy

Grand Final

48

FASHION

Embrace the dramatic and dangerous

Nouvelle Réal from Staff ord Hair Belfast

36

TOOLS

If your tools are looking a bit

tired then we have the latest

innovations for you

EDITOR

ANNA SAMSON

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

ADVERTISING

ANNA SAMSON

LAURA TUCKER

SPECIAL PROJECTS MANAGER

JOANNA ANDERSEN

EDITOR IN CHIEF

AMANDA NOTTAGE

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Print Week’s

Printing Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

21 The Timberyard,

Drysdale Street,

London, N1 6ND

+44 20 7324 7540

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com Creative HEAD Magazine @creativeheadmag @creativeheadmag

CREATIVE HEAD IRELAND

09


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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

CLIENTS ARE

NEGLECTING

THEIR HAIR ON

HOLIDAY

More than three-quarters (76 per cent) of

women forget to take products that protect

hair from the sun with them on holiday,

according to research commissioned by hair

and scalp brand Philip Kingsley.

The study has shown the extent of hair

damage caused by summer holidays, with

26 per cent of women saying sunshine was

a reason for their hair’s poor health, and

25 per cent blaming chlorine in swimming

pools. A further 19 per cent reported this

led to excessive frizziness and 13 per cent of

women experienced colour fade.

With summer in full swing, it’s clear

clients can benefit from being educated

about how to care for their hair. Anabel

Kingsley, a trichologist at Philip Kingsley,

said: “If your client mentions that they are

going on summer holiday, it’s a great chance

to bring up summer hair care. Let your client

know that their hair can burn just like their

skin – and the two should be given similar

care when they are out-and-about in the sun.”

And stocking your shelves with products

designed to help protect hair against harmful

rays and damaging water is an excellent way

to boost retail.

“Many of your clients will already be

aware of the damage that UV rays can cause

to their hair, but they do not know which

products to use,” she added. “As people

are coming into your salon to make their

hair look its very best, they will be open to

products that help them to maintain the

appearance and health of their strands.”

HEAD ONLINE and learn new techniques

from featured artist Robert Cromeans at

creativeheadmag.com/education

Revealed!

The Irish Most

Wanted finalists

THE SHORT LIST OF Irish finalists at the most exciting hairdressing event

of the year has been announced. The lucky 10 nominated for Most Wanted

Supreme Team and Exceptional Stylist can now look forward to heading to the

Most Wanted Grand Final in London this September.

Expert judges from the world of hair, beauty and fashion gathered at Beach

Blanket Babylon in Shoreditch, London, to select their favourite entries from

budding Most Wanted entrants. This is the second year the Most Wanted

Awards have been open to contestants for two Republic of Ireland-only prizes.

The final takes place at the stunning Guildhall in London, where winners will

take to the stage to collect their awards in a glittering celebration of the top

hairdressing talent in Ireland and the UK.

For a full list of finalists and ticket details, turn to page 32

Most Wanted judges George Northwood (above), Nicky Clarke OBE (below left), and Sophia Hilton (below right)

12 CREATIVE HEAD IRELAND


Gainfort

Salon Design

AGV Reality Barber

Chair

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AGV Orlando Barber

LED Unit

Modern, Spacious

Styling Unit

OLYMP Barber Classic

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Barbering Furniture

& Equipment at its best

Contact Michael

UK & Ireland Authorised Distributer

UK: T: 07392 952130

IRL: T: 053 912 3681 M: 087 254 7112

e: sales@olymp.ie

www.gainfort.com/salondesign


#CHedit

MY months

AHEAD

What July and

August have

in store for…

BARBERS GET SNIP HAPPY

IRISH MALE GROOMING experts Luke Duffy and Kristine Eglite took their expertise over to

the UK for the Eufora Hero Cutting Class in Milton Keynes. The barbers showed off a variety

of cutting techniques and shared their tips for attracting the modern male client in this quickly

expanding market. In the afternoon, attendees had the chance to try out their new skills with

hands-on clipping and cutting sessions.

BRIDGET

HAREN

BRIDGET HAREN

HAIR AND BEAUTY

I’ve just taken on the

role of president of the

new Hairdressing Council

for Ireland and am seeking

new regional vice-presidents.

We’ve just rebranded the

salon back to Bridget Haren

Hair and Beauty, and have

launched our website. And

this month we will be starting

a marketing campaign with

our new computer system.

Ronan Perceval with Nadia Richardson

of Whetstone Hairdressers

Phorest gives top marks

PHOREST SALON SOFTWARE has announced the winners of

the Phorest Client Experience Awards, for salons keeping their

average client ratings at least 4 out of 5 stars for the past year.

Ronan Perceval, chief executive of Phorest, said: “We would like

to congratulate all the winners for their continued quality of work

– these awards are a testament to the high standards set out.”

Phorest has also recently launched the #30Days2Grow

challenge, an initiative which aims to help salons grow their

businesses and their average bills through a series of daily tasks

and challenges that participants will carry out over the course

of the month.

VALERIE

FINNEGAN-

CAHILL

IKON HAIR DESIGN

I’m honing my

business skills this

summer, completing a Level 8

Certifi cate in Digital Marketing.

To make sure we are on top

of the trends, we are fl ying

trend expert Michelle Blake

over from England to teach

the whole Ikon team her

specialised style and colour

consultation methods during

a workshop day.

HAIR MEETS ART

Confession Box Hair Salon hosted

a stunning hair show in the inspiring

surroundings of Waterford’s Gallery

of Modern Art. The team showcased

their creativity and imagination with

bright colours and intricate up-dos.

Time is always ticking, particularly for the busy insalon

colourist. With summer here and highlights the

most requested colour service, meet new Spectrum from

Affinage, which can lighten hair in no more than 12

minutes. Yes, 12!

PÁUDIE

WALSHE

RIVER HAIR STUDIO

My new role in the

salon has been

an enjoyable but

challenging move. Every day

I’m giving the salon my all to

grow my column. The coming

months are are also important

for our in-salon training ready

for a busy Christmas. And I’ve

just started styling hair pieces,

something I have wanted to

do for some time.

14

CREATIVE HEAD IRELAND


Brin gin g you

THE WORLD’S TOP

SALON BRANDS

ALFAPARF MILANO

LAUNCHES IN STORE

IN AUGUST

Sign up for your Trade Card

today in store or online

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STRICTLY TRADE ONLY


New to the Mode

range from Affinage

is Wonder Dust Mega

Volume Powder, a

style reviver that

works in seconds to

give incredible root

lift, volume

and texture.

RRP €14.60

+44 1794 527111

affinage.com

Woah there –

the Denman

Edge Tamer

is perfect for

unruly curly

hair, thanks

to the curve

formation of the

soft boar bristle.

Tresses be

tamed!

RRP €13.73

+44 28 9146 2141

denmanbrush.com

Banish the brass

in blonde or grey

hair with the Osmo

Super Silver No

Yellow Shampoo.

It boosts radiance

and shine on

natural and

synthetic hair.

RRP €13.98

1890 253402

salon-services.com

Rep-Hair Follicle Strengthening System is a new four-step

regime for healthy hair and scalp from Organic Colour

Systems, featuring a shampoo, conditioner, hair treatment

and oral supplement.

RRP €145

048 9046 1665

rjmhairandbeauty.com

COLOUR

CARE

CLOSE-UP

Perhaps the biggest complaint from colour clients is the

fade between appointments – they need something to

keep colour looking beautiful. Well, we think Kérastase

might be onto something. It’s upgraded its Reflection

range and has introduced new Touche Chromatique, the

first ‘ink-in-care’ for coloured hair. Available in four tones

– Cool Blond, Cool Brown, Copper and Red – they help to

revive colour between appointments for customised shade

supremacy. Just blend 10 drops with 15ml of the Reflection

Masque and leave on for five minutes. Et voila! Colour is

revived, while hair is shiny and soft.

REFLECTION RANGE RRP FROM €20.70;

TOUCHE CHROMATIQUE €34.20

01 604 5918

kerastase.com

For those

light-haired

lovers who are

forever battling

brassiness, salonstrength

toning

spray Clean

Blonde Violet

Tri-Blo from Fudge

Professional is an

instant cooler for ashier tones

and happier blondes.

RRP €14.50

+44 20 7845 6333

fudgeprofessional.com

Style your

way – the Valera

Swiss Power4Ever

is light, fast and

has six different

air flow and

temperature

settings, so the

possibilities

are endless.

RRP €199

045 856490

xpertpro.ie

American Crew’s

All-in-One Face

Balm Broad

Spectrum SPF

15 helps prevent

irritation from

shaving and fights

the signs of ageing.

RRP €34.50

01 886 9300

americancrew.com

Schwarzkopf

Professional’s

IGORA ROYAL

Absolutes has four

new pre-mixed,

on-trend shades that

are perfect for the

over-40s client.

IN-SALON SERVICE

01 404 6424

schwarzkopfprofessional.co.uk

Don’t let your clients leave for their summer holiday without

packing a Moroccanoil Travel Kit – the Hydration kit contains

everything they’ll need to keep their hair in top condition.

RRP €35.55

045 856490

xpertpro.ie

Hair can burn just

like skin when

unprotected, so

recommend Sun

Shield from Philip

Kingsley. It guards

against colour fade

and diminishes

damage caused by

UV rays, chlorine

and salt water.

RRP €31

+44 20 7237 7100

philipkingsley.co.uk

16 CREATIVE HEAD IRELAND


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

When life gets hectic, being able to do

two things at once is a real lifesaver.

That’s where Revlon Professional Style

Masters’ new Double or Nothing range

comes in. This range of four actually

does the work of eight, so you’ll not

only save time and money, you'll avoid

overloading hair. Endless Control

has the fluidity of a gel, but dries

into a texturised wax. Lissaver

provides glossy straightness

and also protects up to 230˚C,

while Brightastic is a primer and

an anti-frizz shine serum in one. For

styling on the go, there’s Reset, which

not only fragrances hair and soaks

up oil, it adds a blast of volume and

texture, too!

RRP FROM €10.45

01 886 9313

revlonprofessional.com

IT’S ALL ABOUT... ANTI-AGEING COLOUR

Why should women have to

A grey-blue platinum base

act their age? Meet Age Denied

gives the new Vero K-Pak

by TIGI copyright©olour, 14

Color Age Defy Natural

pre-blended shades with a natural

Platinum Ash Series

base and featuring the Age

awesome cooling power.

Denied Rejuvenating Complex.

IN-SALON SERVICE

IN-SALON SERVICE

045 856490

+44 844 844 0944

xpertpro.ie

tigiprofessional.com/colour

CREATIVE HEAD IRELAND

17


INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

SPOTLIGHT

ON SUMMER

IN ASSOCIATION WITH

ARE YOU #SUMMERHAIR READY?

WITH BEACH SEASON around the corner, now is the time to

take your clients a shade lighter or try a new must-have hue

in their hair. We know that clients worry about damage during

the lightening process, so ensure you protect and strengthen

their hair with Smartbond. Take a look at the new Blonde Edit

service menu by L’Oréal Professionnel, which showcases the

new must-have looks for the season. So get your clients

#summerhair ready, right now!

BRONZED BLONDE

by SALLY MONTAGUE HAIR GROUP, DERBY

This is an ultra-soft freehand service

that will give your client that understated

‘been on vacation’ bronzed glow.

Honey caramel tones have never been

so en vogue!

PLATI NUDE

by TOMMY’S, CHESTER

This is a fresher take on the

platinum white trend – the crisp

champagne hue is a softer and

more wearable shade for clients.

Truly bright and beautiful!

BLUSHED BLONDE

by TONI&GUY, LONDON

This offers your clients just a hint of

rose, a sophisticated alternative to

pink hair that is taking Instagram

by storm this summer. Just remember

the hashtag #blushedblonde!

HOW TO GIVE A SMART CONSULTATION

YOU KNOW HOW important

the consultation is – it’s where

an incredible 90 per cent of

sales happen. But, while 97 per

cent of stylists say they perform

a full consultation, only seven

per cent of women say they get

one* – what’s going wrong?

It’s the key time in the salon to

understand your client’s needs

and the perfect moment to

introduce Smartbond. And you

can do this in three steps:

SMART Question – start

with an open question to

discover their true feelings.

“How do you feel about the

condition of your hair?”. If your

client is happy, Smartbond

would be perfect to protect hair

during all technical services.

But for those who are unhappy,

Smartbond can hold the key to

softer, stronger, shinier hair.

SMART Sell Have a short

script to tell your clients

about Smartbond. Here’s an

example: “L’Oréal Professionnel

Smartbond is an innovative

service, which I recommend

adding to your colour today. It

prevents breakage and protects

your hair from the inside out.

SMART Close End with a

closed question: “Shall I add

Smartbond to today’s service?”

18

CREATIVE HEAD IRELAND


THE

RETAIL

{

THE PLAN }

Bring it all to life

Want to boost your business and your turnover with

Smartbond? Follow our three-step plan

CREATIVE HEAD ADVERTORIAL

IF YOUR CLIENT

has chosen to

have a Smartbond

service, don’t forget

to recommend

Smartbond Step 3 –

if they use it once a

week at home, they’ll

see all those fabulous

benefits last even

longer! It’s a little

insurance policy for

great-looking hair.

1) Incentivise your team: Your staff create the client experience and are the

heart of your business. Get the best out of them and offer incentive schemes.

2) Improve your client’s loyalty: While encouraging them to make

an appointment as soon as possible. Why not offer a

loyalty card?

3) Increase in-salon visibility: Make Smartbond

visible at every step of their salon journey.

Start with an eye-catching window display

and think lookbooks and service menus inside.

And don’t forget to have Smartbond Step 3

on show in the retail area.

{

SMARTBOND SERVICES }

GET SMART WITH SERVICES

FROM BOOSTED SERVICE income to colour clients

loving softer, stronger, shinier hair, Smartbond from L’Oréal

Professionnel has made quite the impression since its launch.

Add Smartbond to any of

your colouring services for

added protection, making it a

Smartcolour!

Try the diamond clear

top coat Smartgloss, the

must-have service for those

wanting a mirror-like finish.

And it gets better… L’Oréal Professionnel has customised four

services with Smartbond to help upgrade your clients’ locks to

the hair of their dreams – stronger and gorgeously glossy!

Use with your client’s regular

cut as a standalone 15-minute

treatment – it adds shine and

prevents damage.

And now, you can also add

Smartbond into any texture

or straightening services to

get ideal condition each time.

*Source TNS study on “Women and hairstylists” in four countries 2012/data Client Wave panel UK 2012.

CREATIVE HEAD IRELAND

19


#CHedit

Inside

story

THAIRAPY, DUBLIN

Building a salon from scratch may sound daunting, but for Vic Ball,

owner of Thairapy Salon in Dublin, it allowed him the freedom to

create a space that was exactly what he wanted. “Thairapy was a

new build, so the unit was just a shell when we started. Starting

with a blank canvas allowed me to put in my own ideas.” And he’s

created a salon that’s simple, classic, stylish and never OTT. As a

newbie to salon ownership, Vic enlisted the help of salon designer

Michael Gainfort to help him complete the project in just two months.

A standout section of the salon is the retail area, which puts products

front and centre. And the feedback has been nothing but positive:

“Clients love it, and always comment on how beautiful the salon is –

they must be telling the truth because they keep coming back!”

HOT BUYS

ALL ROUNDER


The Kiela Vibe chair will fi t into

both traditional and modern

salons, offering a comfortable

place for your clients to relax.

Pick a colour, fabric and base

stand, and even pick up

matching waiting benches.

RRP from €650+VAT

045 856490

xpertpro.ie

HAVE IT YOUR WAY


Change it up with the Transformer waiting seat

line from Salon Ambience, which is made up of

three sections – pick your colours and texture

and arrange to suit your space.

PROMO PRICE from €198

061 294580

capitalhairandbeauty.ie

20

CREATIVE HEAD IRELAND


SHARING THE SECRETS OF

SUCCESS TO HELP YOU

ACHIEVE YOUR GOALS

CREATIVE HEAD ADVERTORIAL

BUILDING SUCCESS

WE TALK TO JOHN COSS, OWNER OF JOHN COSS CREATIVE HAIR, ABOUT HOW HE

STARTED OUT AND HOW HE REDISCOVERED HIS CREATIVITY WITH ALFAPARF MILANO

STARTING OFF

“I started studying a hairdressing

course at college because one of my

friends was doing it, so I thought it

might be a bit of a laugh,” remembers

John Coss, owner of John Coss Creative

Hair. Fast forward 12 years and he’s in

love with a profession that’s always kept

him on his toes. “It’s amazing to be able

to express myself through my job and

constantly meet new people,” he says.

Throughout his training in Portlaoise,

John always knew where he wanted

to go. “Owning my own salon was

always the dream,” he explains. “When

I opened John Coss Creative Hair it

was just me and a barber. Then I hired

a junior. Within a year we had six staff

members and now we have eight.”

ON COURSE

John couldn’t be happier with his salon,

which is located in his hometown of

Portlaoise. “It was important to me that

it was located there because I’m a home

bird and I know everyone,” he says.

The salon thrived, but while he

was taking care of logistics, John

felt that he needed to return to his

artistic roots. “For a while I had lost

my creative streak because of focusing

on business and needed something to

pull me back. Then I heard about the

NEXXT GENERATION ARCHITECTS

OF DESIGN programme (AOD) from

ALFAPARF Milano and I was one of the

first people to take part in it.”

AOD is an elite education programme

aimed at passionate, enthusiastic,

talented young stylists, chosen by the

team at ALFAPARF Milano for their

creativity, enthusiasm and desire to

be the best.

John adds: “AOD is a mentoring

programme – throughout the year we

go around and learn from big names

such as Sean Taaffe, Wayne Lloyd

and Paul Stafford.”

ALWAYS INSPIRING

And the learning isn’t confined to

Ireland – with ALFAPARF Milano

the world is your oyster. “We get to go

to the MOD Academy in Rome and

to work with Ramiro Mata in San

Sebastian,” he explains.

And if you want to show off your

talent then you have the opportunity to

do so. “When the year is over, we get the

chance to try some on stage work. Some

people love the idea of being on stage.”

John is sure this programme and its

mentors can help boost your skills, no

matter how much experience you have.

FACT FILE

★ John Coss Creative Hair was opened

in Portlaoise in 2015 with one barber

and now John leads a team of eight

★ He was a member of the IHF Ladies

and Gents Team Ireland 2016 at the

OMC European Cup Open Hairdressing

Championships, Paris

★ John finished third in the OMC Stylist

of the Year in the Online Photographic

Gents Short Trend Category

★ He is a two-time World Photographic

Winner at OMC Hair World

★ John is a member of the ALFAPARF

Milano NEXXT GENERATION ARCHITECTS

OF DESIGN 2017 panel

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy?

Call 045 856490 or visit xpertpro.ie

CREATIVE HEAD IRELAND

21


THE BUSINESS EDIT

ON THE

FRONT

LINE

IS YOUR RECEPTION WORKING

FOR YOUR BUSINESS?

IT’S THE FIRST part of your salon that clients see as they

come in off the street, but reception areas are often overlooked.

Part waiting room, part administration centre, it’s imperative

that you give it as much attention as the rest of your business.

“First impressions really do count – your reception area gives

your clients an immediate indication of the way in which your

business is managed,” says Annissa Simmons, marketing

manager of Hugh Campbell Group. “Keep it simple so it

always looks stylish, professional and welcoming. Ensure the

area is always clean and remember that the reception desk

is the centrepiece of your salon. Allow ample space between

furnishings so it doesn’t look overcrowded.”

This space can also be used to promote new products and

services, as clients may wish to have a look around while

they wait. “Understanding how this space can be utilised is

key. Branding in this area is crucial, so use it to highlight

any current special offers or competitions you are running.”

adds Annissa.

And the staff you employ at reception are as important as the

physical space. Susan Hackett, owner of Ravens Hair Salon in

Limerick, has always believed that a good front of house team

will help forge successful salon-client relationships.

“Your receptionist needs to indicate to the client they are

here to help them, every step of the way,” she says. “They

should play a role in directing the client to the right person for

the job – matching up someone with curly hair with the curly

hair specialist, for example. Your receptionist can help to build

up the trust that is necessary to retain clients.”

“They should reassure the client and facilitate the

hairdresser from the beginning so they can provide a great

experience,” Susan continues. “By keeping everything running

smoothly they will maintain a great atmosphere that should

run right through your salon.”

And a good receptionist will be great at encouraging rebookings

and making sure the positive experience continues

long after the client has left the salon – which is invaluable for

creating repeat customers.

Susan adds: “Our receptionist handles follow-up emails

to encourage people to come back and also sends out text

reminders two days before appointments to help prevent

no-shows. This works very well. Our receptionist also

contributes posts on social media, which clients love – they see

our online presence and want to be part of the Ravens tribe.”

RISING STAR

NAME Meg Doran

AGE 23

SALON Rustiq, Carlow

WHY DID YOU WANT

TO BE A HAIRDRESSER?

My sister is five years older

than me and she would go

into a salon for some part-time

work. On the days she couldn’t

do it I would go instead –

this was my introduction to

hairdressing and I was about

14. At school I enjoyed art and

I’m interested in different types

of colour. A blonde is more

than just a blonde, everyone

is unique.

HIGHLIGHTS SO FAR?

I went to the Alternative Hair

Show in London and was so

inspired that when I came

home I entered the Trainee

Creative Fantasy category

at the IHF Hairdressing

Championships. I did the hair

and the outfit, using origami

techniques and I came fourth.

I also came fourth in the IHF

Trainee Blowdry category,

and came third in the Alfaparf

Milano Fantastic Hairdresser

Long Hair Stylist Award.

I really like avant-garde work.

It isn’t what you’d get asked

for in the salon!

WHERE DO YOU SEE

YOURSELF IN 10 YEARS?

I don’t see myself differently

exactly – just bigger and

better at what I do. I would

love to travel more and

keep on competing. Denise

O’Neill, who owns Rustiq,

is an inspiration to me, so

are Bridget Haren and

Sean Taaffe. These people

have made their businesses

successful and are known as

amazing hairdressers.

WHAT IS YOUR DREAM

HAIRDRESSING GIG?

I would love to work at London

Fashion Week – creating my

own work, putting my team

together. Or go to New York

and work on a showcase

there. The atmosphere would

be amazing, and I’d enjoy

creating new trends and styles.

22

CREATIVE HEAD IRELAND


#CHedit

LIFE

LESSONS

CLAIRE O’SULLIVAN, OWNER,

CLAIRE’S HAIR SALON, WATERGRASSHILL, CO. CORK

Enjoy your work. Try not to let the paperwork, bills,

stock orders and all the mundane things dampen your

passion. Take your time as a stylist to be excited about

hair and have separate time to deal with the paperwork.

The staff and clients will feel your passion and it will

create positivity throughout your salon.

Never stop learning! There isn’t a night that goes by

when I am not looking at hair, beauty and fashion on

some social media site! When I see a new hair trend I

simply have to learn how to create it. We use Schwarzkopf

Professional – its Essential Looks collections offer the

most up-to-date trends we can bring to clients. When the

time comes that a new look doesn’t make you want to

learn about it, then it’s time to walk away.

Regular clients = a steady business. Sometimes, when

a business is going from strength to strength, the owner

can forget about the clients who were there from the

start. Each client should be treated the same as the day

they first walked in the door. Never use the dreaded term

“same again?” Even if you know they won’t change, they

deserve a choice every time they visit your salon.

Don’t be afraid to make mistakes. You can’t get

anywhere without taking risks! Being creative is all

about trying new things and this will sometimes lead to

errors, so don’t beat yourself up about it, pull yourself

back up and move on to the next challenge. Accept that

as an owner and a person you will not always be right…

but you can always be learning.

Teamwork! Salon life is all about the team you have

in place. One stylist does not make a salon. It’s about

putting together a team that is happy, that works well

together and brings specific individual skills. And it’s

important to recognise life will move on, so will people in

your team and that can be a positive thing, so embrace it.

Change is good!

CREATIVE HEAD IRELAND

23


Peter Mark Dundrum Town Centre with L’Oréal Professionnel’s

Monica Teodoro (left) and Vogue Williams (right)

L’ORÉ A L

COLOUR

TROPHY

FULL spectrum

The very best of Irish hairdressing came together to

celebrate colour and creativity at the L’Oréal Colour

Trophy Grand Final 2017. O’Reilly Hall in Dublin was

the venue for the 51st fi nal, and it was packed out

as host and TV star Vogue Williams took to the stage

to introduce the awards’ judges – Siobhan Jones of

Headmasters, Nathan Walker of Trevor Sorbie, Chris

Williams of Rush, Alan Edwards of Alan Edwards and

Guy Kremer of Guy Kremer.

After a three course dinner the audience was treated

to dazzling catwalk shows, jaw-dropping styling,

slick video visuals and even a spot of beatboxing.

And Creative HEAD Ireland was there to capture all

the action…

24 CREATIVE HEAD IRELAND


#LCTIRE17

Guy Kremer

Nathan Walker

Alan Edwards

Chris Williams

Siobhan Jones

Preen Hair & Beauty, Dublin

Lisa Roe, The Space Academy, Dublin

CREATIVE HEAD IRELAND

25


L’ORÉ A L

COLOUR

TROPHY

EXPRESS yourself

L’Oréal Professionnel presents: Expression of Colour by The Colour Collective was the result of the fusion of

brilliant minds from a multitude of top Irish salons. It was directed by hairdressing legend Ian Brady of Cats, while

Darcy’s, Black Amber, Davey Davey and The Edge Hair Design put their heads together and came up with a

rainbow of colourful creations that proved Ireland to be a hothouse of hairdressing talent.

26 CREATIVE HEAD IRELAND


#LCTIRE17

Paul Davey of Davey Davey

CREATIVE HEAD IRELAND

27


L’ORÉ A L

COLOUR

TROPHY

BOOM

Clap

Super-stylists Paul Percival and Adam Reed of Percy & Reed,

along with Ellenora Dean from the brand, took their unique vision

of London street style to Dublin for a one night only exclusive.

Inspired by subculture, they created an incredible runway show

that was both beautiful and full of attitude. We were bowled over

by the giant afros, woven lengths and never-ending ponytails – all

set against live beatboxing and neon visuals. If you ever needed

proof that hairdressing is at the cutting edge, then this was it…

28 CREATIVE HEAD IRELAND


From left: Adam Reed, Ellenora Dean and Paul Percival

#LCTIRE17

CREATIVE HEAD IRELAND

29


Style Club South William Street, Dublin

Lisa Roe, The Space Academy, Dublin

L’ORÉ A L

COLOUR

TROPHY

RAISE

YOUR

Glass

Of course, no matter how much talent is on display,

there can only be a few winners. The judges

selected Lisa Roe’s trend-forward creation as winner

of the Star Award, Melo Yelo took home the Social

and Personal Style Award and Preen Hair and

Beauty snapped up the Men’s Image Award.

But the biggest prize of all, the L’Oréal Colour Trophy

Award, went to Peter Mark Dundrum Town Centre,

for a perfectly soft holographic tone full of movement

and shine.

The Peter Mark team now gets to present the

winning look at the International L’Oréal Professionnel

Business Forum in Seville this October, as well as

embark on a year full of exciting projects. We can’t

wait to see how they do!

Peter Mark Dundrum Town Centre’s winning look

30 CREATIVE HEAD IRELAND


The Space Academy, Dublin

#LCTIRE17

AND THE WINNERS ARE…

L’ORÉAL COLOUR TROPHY AWARD

First Place – Peter Mark Dundrum Town Centre

Second Place – Style Club South William St, Dublin

Third Place – The Space Academy, Dublin

L’ORÉAL MEN’S IMAGE AWARD

First Place – Preen Hair and Beauty, Dublin

Second Place – Callan & Co

L’ORÉAL COLOUR TROPHY STAR AWARD

Lisa Roe, The Space Academy, Dublin

SOCIAL AND PERSONAL STYLE AWARD

Melo Yelo, Limerick

Peter Mark Dundrum Town Centre

Preen Hair and Beauty, Dublin

CREATIVE HEAD IRELAND

31


2017

FINALISTS

ANNOUNCED

TOP NAMES IN BEAUTY, FASHION, HAIR, PHOTOGRAPHY AND BUSINESS

PORED OVER MOUNTAINS OF ENTRIES IN CREATIVE HEAD’S 2017

MOST WANTED AWARDS, AND FOR THE SECOND YEAR RUNNING YOU

– OUR IRISH ENTRANTS – DID NOT DISAPPOINT! THE WAIT IS OVER,

THE SCORES ARE IN – SO WHO MADE IT THROUGH?

SUPREME TEAM

Category sponsor

EXCEPTIONAL STYLIST

Category sponsor

Occasions Hairdressing, Co. Kildare

Davey Davey, Dublin

Lloyds Hair, Waterford

Dylan Bradshaw, Dublin

Sugar Culture at Brown Sugar, Dublin

Dylan Bradshaw, Dylan Bradshaw

Ciaran Cannon, Zeba Hairdressing

Bridget Haren, Bridget Haren Hair & Beauty

Sarah Mason, Sarah Mason Professional

Olive Tucker, House of Colour


IT’S ON

MOST WANTED AND THE IT LIST AWARDS

THE GRAND FINAL

04.09.17

GUILDHALL

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TICKETS SOLD OUT!

WAITING LIST ONLY CALL +44 1434 610940

SHE’S ALL THAT

...and she’s hosting!

Canadian comedian

and TV presenter

Katherine Ryan

@Kathbum

creativeheadmag.com/mostwanted

@creativeheadmag #MWIT17


CREATIVE HEAD ADVERTORIAL

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BEHIND ME,

EVERYTHING

AHEAD OF ME, AS

IS EVER SO ON

THE ROAD”

ON THE ROAD, JACK KEROUAC

THE ROAD STRETCHES AWAY IN FRONT OF YOU, AN INVITATION TO FREEDOM. THE SUN

BLAZES AS YOU CRUISE ALONG WITH THE TOP DOWN AND THE WIND THROUGH YOUR

HAIR. YOU DON’T HAVE A DESTINATION, IT’S JUST YOU, THE CAR AND THE OPEN ROAD.

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CREW DEPICTS THE AMERICAN

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CREATIVE HEAD ADVERTORIAL


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CREATIVE HEAD ADVERTORIAL

DON’T

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DON’T WORRY – ORDER

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runs 1 June to 1 September. Travel from January 2018.


CREATIVE HEAD ADVERTORIAL

AN AMERICAN

CLASSIC

WHY CHOOSE AMERICAN CREW? BECAUSE IT WAS CREATED

FOR MEN WHO KNOW THAT PAYING ATTENTION TO THEIR

APPEARANCE HELPS THEM GET THE THINGS THEY WANT.

AMERICAN CREW IS THE ONLY SALON BRAND BUILT ESPECIALLY

FOR MEN FROM THE START. NOT A DIFFUSION LINE, BUT A

LIFESTYLE BRAND CREATED WITH MEN AS ITS ONLY FOCUS.

IN 1994, STYLIST DAVID RACCUGLIA WALKED INTO A CHICAGO

DISTRIBUTOR’S OFFICE HOLDING A CLEAR BOTTLE FILLED WITH

MAPLE SYRUP. HE ASKED FOR $25,000 TO PRODUCE THE

FIRST RUN OF AMERICAN CREW SHAMPOO. NATURALLY, THE

DISTRIBUTOR ASKED TO GIVE IT A TRY. AH, RACCUGLIA HADN’T

ACTUALLY PRODUCED ANY SHAMPOO YET. THE MAPLE SYRUP

WAS THERE TO SIMULATE THE MASCULINE, AMBER COLOUR

HE PICTURED FOR THE FINAL BOTTLE. THINKING ON HIS FEET,

HE EXPLAINED THAT THE IMPORTANT PART WAS THAT THERE

WAS A MOVEMENT IN MEN’S GROOMING BEGINNING TO

SWELL. HE COULD ENVISION A FUTURE WHERE MEN WOULD

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HE KNEW THEY WOULDN’T WANT TO FEEL AS IF THEY WERE

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CREATIVE HEAD IRELAND

35


Get your kit

together

Are your tools looking a bit tired? We’ve got the hottest innovations, coolest

cutters and brilliant brushes for you – and some retail ideas, too!

YOU KNOW THE old adage: a bad workman blames

his tools… but a good one can use them to create

wonderful hair, boost retail and keep clients coming

back. Nail this, and you’re onto a winner.

Seen as the money-makers, scissors are often the

most expensive piece of kit a hairdresser owns.

“A good pair of scissors are not only a necessity but an

investment for your career,” says Wilson McKeown,

director at Scissor Lab. Poor quality or badly

maintained blades can have an effect too, he adds:

“They damage the hair shaft which can quickly lead

to split ends, thus damaging your reputation. You also

have to exert more force on the blades to use them,

which can lead to RSI and carpal tunnel syndrome.”

Scissors are for the salon – but brushes, dryers and

stylers can help boost your retail potential. Use your

client’s time in the salon chair as an opportunity to

help them find the right tool to take home. Not only

will this encourage sales, it will also build up the

trust in your relationship and show off your honesty

and expertise as a professional. “If you demo tools

during the service the client is more likely to buy

them,” explains Mark Woolley, founder of Electric

Hairdressing and 2016 Most Wanted Business

Thinker. “The most common problem is confidence

so we encourage clients to have a go themselves.”

If you’ve got the extra space, why not use it to

promote your tools? “Create a Tool Bar,” suggests

Zoë Vears, director of publicity for Salon Success.

“Part play, part display, the key is to keep it simple.”

Or if there’s not room to show off everything, how

about just one hero product? “We have a Product

of the Month displayed at the reception and we try

to use it on as many clients as possible,” explains

Chelsea Kearney, owner of Blown Away, Cork.

Sharing your expertise by matching your client

with the perfect tool can have a powerful effect on

your business. “Salons that consult with clients

on the benefits of taking home the right products

will ultimately retain a much stronger client base,”

says Ben Waring, sales manager for Cloud Nine

Ireland and UK. “Each client’s hair is as unique as a

fingerprint and it’s important we talk to them about

using the perfect product at the right temperature

for their hair. Clients spend so much in styling and

colouring, so it’s key they understand aftercare.”

36

David Koma A/W17,

courtesy of BaByliss PRO

CREATIVE HEAD IRELAND


#Tools

Keep your kit looking

fresh and fab with this

Unite Tool Bag, with

a zip-off section for

scissors and combs

(€39), or travel

in style with

this Unite

Rolling

Case (€170)

unitehair.

co.uk

CREATIVE HEAD IRELAND

37


Dry &

style

BaByliss PRO

IF YOU’RE USING tools a lot, you need to think of you and your client’s health,

an idea that’s behind the CurlBar by Hot Tools Professional. “It’s so much easier

to create curls,” says 2016 Most Wanted Colour Expert, Robert Eaton. “It reduces

a lot of the strain on my arms and is really lightweight.”

“We’ve found that lighter appliances are favoured by clients as they don’t

want to hold anything too heavy – especially when styling for a long time,” says

Sharon Malcolm, founder of Sharon Malcolm Hairdressing. “The length of the

power lead is also extremely important; a longer lead is better for both in-salon

and at-home styling. For us, ghd ticks all the boxes.”

Teaching clients how to use their tools correctly is also important, but take it

easy – remember clients aren’t pros. “We let the client do a few easier sections

and show them how to hold the L’Oréal Professionnel Steampod,” says Andrew

Mulvenna, owner of Andrew Mulvenna in Belfast.

For your kit bag

Collexia’s new straightener

has Nanosilver technology

for super-swishy hair.

RRP €115

collexia.co.uk

L’Oréal Professionnel’s

Steampod is a gentler

approach to heat styling.

RRP €185

lorealprofessionnel.co.uk

It’s a first – the CurlBar by

Hot Tools Professional is

angled at 90 degrees!

RRP €125

nationalbeauty.ie

The ghd Platinum Tropic Sky

styler distributes heat evenly

and has a vivid summer print.

RRP €225

ghdhair.com

The Hot Tools Professional

2,200W Compact Turbo Iconic

Dryer won’t weigh you down!

RRP €65

nationalbeauty.ie

From tight curls to loose

waves – the Cloud Nine

Curling Wand does it all.

RRP €115

cloudninehair.com

This Joico styler has a tank to

dispense K-Pak VapourFuel,

to reconstruct while you style.

RRP €160

xpertpro.ie

The BaByliss PRO Titanium

Expression Deep Waver offers

glamour and a frizz-free finish.

RRP €84.99

babylisspro.co.uk

38

CREATIVE HEAD IRELAND


#Tools

For your kit bag

The cutting edge

NO TOOL IS more closely associated with hairdressing than scissors, but

it’s important that you pick the right pair. “First, you should only deal with a

reputable company or salesman you can trust,” says Wilson McKeown of Scissor

Lab. “Second, don’t be afraid to ask questions. What type of metal are the

scissors made from? What types of cutting do the scissors specialise in? Does

the company supply an aftercare service for sharpening?”

And don’t assume one-size-fits-all when it comes to scissors, as the wrong size

won’t just impact your cutting – your health could be at risk, too. “The size,

weight and design of the scissors can be determined only by you, but your

scissors should really feel like an extension to your hand,” adds Wilson.

Precision Inspired Gothic

scissors are well balanced

with a black Swarovski screw.

Price €300

scissorlab.com

Hand-crafted from Japanese

steel, the Akito X-10 is super

slim for precision and comfort.

Price €200

akitoscissors.com

The Togiya DSW offers

complete control with a

resizeable thumb hole.

Price €600

scissorlab.com

The Glamtech Ultra combines

ceramic and steel for accuracy

in a rose gold finish.

Price €230+VAT

glamtech.co.uk

Brush and finish

A GOOD BRUSH can have a huge impact on your work, and is something

most, if not all, of your clients will own. Introduce them to the right one and

they’ll keep up your good work at home. “Tangled, knotted hair is a big problem

with clients, especially after shampooing at home,” says stylist and colour

specialist Laura Cathcart of Zeba South William Street. “If clients are using

the wrong tools they are eventually going to end up causing breakage.” But the

latest innovations can help them to keep their hair in top condition. “Clients are

amazed with the comfort of Wet Brushes when we use them after shampooing

in the salon,” adds Laura. “It’s good used on wet tangled hair but also doubles

up as a great brush for dry hair, whether it’s thick, fine or even curly.”

For your kit bag

Wet Brush

The Tangle Teezer Blow-

Styling Round Tools provides

amazing lift and volume.

RRP from €22.95

tangleteezer.com

TLC brushes are infused with

ions to ensure a smooth finish

– check out the Back Comber.

RRP €3.95

xpertpro.ie

These ceramic brushes from

Moroccanoil cut drying time

while reducing static.

RRP from €14.85

xpertpro.ie

The Stylist Intro Kit from Wet

Brush contains everything for

the perfectly smooth blowout.

Price €83.96

thewetbrush.com

CREATIVE HEAD IRELAND

39


SUPER

POWER

BLACK AND SILVER AND PACKED WITH MODERN TECHNOLOGY,

SCHWARZKOPF PROFESSIONAL’S OSiS+ SESSION

LABEL RANGE HAS BEEN UPGRADED

OSiS+ SESSION LABEL

has gone bionic. It’s the

collection you love made

even better – and with

four new products to boot.

The futuristic collection

is wrapped in sleek black

and silver packaging,

reflecting the cutting-edge

technology within.

The formulas are

weightless but volumising,

strong but flexible and

texturising without

being overloading.

The range includes

favourites such as the Salt

Spray for a worn-in surfer

look, and the Volumising

Mousse for a burst of

body. The Moulding Paste

can be reworked into any

shape you want, and the

Super Dry hairsprays

come in Flex and Fix

for two different levels of

hold. And then there are

the four recent additions…

40 CREATIVE HEAD IRELAND


“THIS RANGE IS PERFECT FOR CREATING THIS SEASON’S

MOST COVETED CATWALK LOOKS AND FINISHES.

WHETHER IT’S TEXTURE AND MATTE UNDONE LOOKS,

CURL, MOVEMENT OR FULL-BODIED VOLUME WITH

TEXTURE, ALL OF THE PRODUCTS GIVE THESE MUST-HAVE

STYLES THE ON-TREND, NATURAL-LOOKING EDGE”

RICHARD ASHFORTH, CO-OWNER OF SACO, SCHWARZKOPF PROFESSIONAL

GLOBAL STYLING AND OSIS+ AMBASSADOR

CREATIVE HEAD ADVERTORIAL

MEET THE

NEW

PRODUCTS

Miracle 15 has, you’ve

guessed it, 15 benefi ts

for hair including

protection, control and

shine. This styling balm

is everything you need,

all in one place.

For a raw, lived-in look,

Coal Putty is infused

with charcoal. Create

medium hold, matte

styles without oiliness –

your male clients

will love it.

Crystal Gel contains

real crystal rock

extract, which provides

defi nition and extra

strong hold while

still leaving the hair

feeling dry.

Powder Cloud is

infused with lava

rock to plump hair in

seconds. It gives lift

without weighing hair

down and the spray

ensures the right dose.

To find out more about Schwarzkopf Professional, call 01 4046424 or visit schwarzkopf-professional.ie

CREATIVE HEAD IRELAND 41


HASHTAG HEROES

WE GET THE #REALTALK FROM THREE SALONS #WINNING ON SOCIAL MEDIA

LLOYDS HAIR GROUP

@LLOYDS.HAIR

FACEBOOK LIKES 27K

INSTAGRAM FOLLOWERS 7K

OWNER DANIELLE KENNEDY

“WE SET UP OUR Facebook page five years ago after we

bought our salon, so we were a bit behind in terms of social

media for a while – it’s been a slow, organic build. Facebook

has always been very popular for us as we could put across

the salon’s personality on it, but now social media is changing

so we have switched our main focus from Facebook to

Instagram. Unless you are sponsoring a post on Facebook,

very few followers will see it, so you have to have a budget for

your Facebook page.

“It is not easy to gain followers on Instagram – you have

to have great posts but you also have to put a lot of time and

effort into getting the right hashtags and searching other

posts to like and comment on. In the next year, Instagram will

start moving towards the Facebook model of paying for your

followers to see posts, so you need to make the most out it and

build it while it’s free… and then it might be time to move on

to the next big thing!

“We mostly post hair pictures but we have also built our

following by being able to get our personality and team spirit

across, so we post a lot about the team, too. I get staff to send

me about 20 pictures of each client – I usually need that mix

of the 20 to get one really good image. Find the perfect spot

in your salon for taking pictures – it needs to have warm and

cool light so that it shows hair colour correctly. As for editing

your pictures… don’t! Just crop, collage or mirror.

“I keep captions simple and leave the pictures to speak for

themselves, but we do have a list of hashtags that we use on

every post – #lloyds #lloydshair #lloydslife #hair #hairsalon

– and then will add appropriate hashtags for each image.

We reply to all messages within few hours and like and

comment on anything we are tagged in. I’d also recommend

deleting anything that doesn’t get much interest. Every few

months I go through our Instagram and Facebook and delete

old pictures that no longer reflect the brand.”

42 CREATIVE HEAD IRELAND


ZERO ONE, GREYSTONES CO. WICKLOW

@ZEROONESALON

FACEBOOK LIKES 26K

INSTAGRAM FOLLOWERS 14K

SOCIAL MEDIA ACCOUNT MANAGER STEPHEN MCCANN

NINE ZERO ONE

SALON, WEST

HOLLYWOOD

@NINEZEROONE

FACEBOOK LIKES: 15K

INSTAGRAM FOLLOWERS: 230K

CO-FOUNDERS:

NIKKI LEE AND RIAWNA CAPRI

TIME IT RIGHT

“There is a fine line between posting

too little and too much. You need to

be present on people’s feeds, but if

you post too frequently then people

will get sick of it – seeing six or seven

posts in a row is a no-no. Evenings

are usually best, when people are

bored at home and on their phones,

although remember that people are

often out on Fridays and Saturdays,

and have a lie-in on Sundays.”

SHOW OFF YOUR STRENGTHS

“Our salon specialises in extensions,

so our social media reflects this. We

often post ‘before and after’ pictures,

as people like to see this kind of

drastic transformation and know that

they are going to the best place for

this service. We show pictures of our

clip-ins as well, so they can see what

options are possible before they even

set foot in the salon.”

THINK ABOUT INTERIORS

“We are a luxury salon, with lots of

gold, wooden floors and chandeliers.

This means that people want to be

seen there, so they’ll take pictures for

social media and do the hard work for

you. We have a window that opens out

onto the beach and gives lovely light.

There’s also a wall with our branding

on it, that people can take photos in

front of it like the Oscars!”

WORK WITH INFLUENCERS

“We often repost photos from

influencers who come into the salon.

They are professionals when it comes

to perfecting their shots – they can

put in the time and effort to edit

photos and they often have gadgets

like ring lights to improve them so

they look amazing. By reposting their

photos you can engage with your

target audience, and when people see

bloggers with their pictures taken at

Zero One, it’s enticing.”

DARE TO BE DIFFERENT

“Social media is always changing

so you have to be one step ahead

of the curve. Try new ways to promote

your salon, don’t just do what

everyone else does. Always be creative

and you’ll reach new audiences.”

1 Don’t make your account private – let

everyone see your work.

2 Put your location, contact details and so on

in your bio.

3 Your username is very important – people

must be able to find you!

4 Showcase your personality.

5 Make sure all the team is on same page

aesthetically so you can promote everyone.

6 You’ll need consistency in your imagery –

the lighting, the background wall and

so on. Invest in a ring light, you don’t

want shadows!

7 Use Snapchat and Instagram Stories for

‘messy stuff’ – mixing colours and so on.

Keep it beautiful for Instagram.

8 Hashtags are the new Google. What would

someone search for? Don’t just write ‘hair’!

Tag companies you’re involved with and

hopefully they’ll repost you. We always

tag Unite!

9 Don’t worry about likes – they don’t get you

money, clients do. Make it beautiful!

As revealed at Unite Global Session 2016

CREATIVE HEAD IRELAND

43


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CREATIVE HEAD IRELAND


LAND OF ICE

AND SNOW

ANGELO SEMINARA’S COLLECTION FOR GREAT LENGTHS, EMOTIONS, TAKES INSPIRATION

FROM THE EVER-SHIFTING GLACIAL LANDSCAPES OF ICELAND TO CREATE A DREAM-LIKE

WORLD OF TEXTURE AND COLOUR

PHOTOGRAPHY BY ANDREW O’TOOLE

CREATIVE HEAD IRELAND

45


46

CREATIVE HEAD IRELAND


HAIR Angelo Seminara using Davines, with hair extensions by Great Lengths. STYLING Niccolò Torelli. MAKE-UP Daniel Kolaric.

CREATIVE HEAD IRELAND

47


48

CREATIVE HEAD IRELAND


Poison

arrow

Nouvelle Réal, the latest collection

from Stafford Hair in Belfast, is dark,

dramatic and a little bit dangerous

PHOTOGRAPHY BY LEE MITCHELL

CREATIVE HEAD IRELAND

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CREATIVE HEAD IRELAND


HAIR Paul Stafford and Amy Cartwright. COLOUR Aidan Bradley. STYLING Sara O’Neill. MAKE-UP DJ Griffin. PRODUCTS Alfaparf Milano.

CREATIVE HEAD IRELAND

51


Scene

THE HOTTEST EVENTS AROUND – GET YOURSELF SCENE!

Atomium

Ciaran O’Sullivan

Atomic

HELD NEXT TO the iconic Atomium building in Brussels (one heck

of a place for an American Crew press conference), Wayne Lloyd

Hair’s Ciaran O’Sullivan was competing for Ireland in the All Star

Challenge at the Revlon Professional Style Masters Show. More than

3,500 guests were treated to spellbinding presentations from Revlon

Professional as well as the announcement of the global winners. There

was the Havana-inspired Shape-a-Porter, Amazon-inspired Orofluido

and new launch Double or Nothing, as well as exceptional grooming

from American Crew that celebrated morning shave routines. Revlon

Professional’s international artistic and education director, Miguel

García Cortado, also introduced a breath-taking section dedicated

to “the dreamers”, soundtracked by songs from La La Land. Then

the moments of truth… The UK’s Taylor Taylor Barbers’ Adam Mir

was named the American Crew All Star Challenge global winner

by American Crew founder David Raccuglia, taking home a cash

prize of $10,000 (€8,760). Then it was onto the global final of Revlon

Professional’s Style Masters, which the UK’s Anne Veck won in 2016.

She was on stage with the global finalists – including salon colleague

Emmanuel Esteban representing the UK – to present their intricate,

unique avant-garde models. This year Germany took home the overall

prize, France won best commercial look; Spain scooped best live

execution and Poland landed the Young Talent prize.

52

CREATIVE HEAD IRELAND


Miguel Garcia Cortado

Anne Veck

The overall winner,

Anne Talley, Germany

The overall winner,

Anne Talley, Germany

CREATIVE HEAD IRELAND

53


Chris King

Deric Hartigan

Bright

STARS

Valerie Patterson

FINALISTS AND VIP guests flocked to the sumptuous

settings of Fade Street Social in Dublin for the Great Lengths

Ireland Awards, including Creative HEAD Ireland editor Anna

Samson, who also helped to judge the competition. Extensions

experts from all over the country arrived at the venue to enjoy

glasses of fizz and a three course meal before the awards got

underway. TV3 presenter Deric Hartigan hosted the afternoon,

and Chris King, director of Great Lengths, dished out awards

and champagne to the deserving winners. Guests included

models Lynn Kelly and Alannah Beirne, blogger Sarah

Hanrahan, radio presenter Rebecca McKinney, and model Holly

Carpenter, who was also a judge for the awards. “It has been a

delight to host the awards in Ireland,” said Chris. “There are

so many talented stylists here and we are so happy to have the

chance to reward them. Past entries and winners have blown us

away and this year was no exception. We hope that the winners

go on to reap the business benefits that this accolade will

hopefully bring them.”

54

CREATIVE HEAD IRELAND


Anne-Marie Hoare Niamh Kennedy

Laura Francis

Chelsea Kearney

Emma Leung

And the winners are…

LENGTH Chelsea Kearney,

Blown Away, Cork

VOLUME Laura Francis,

Hession Hairdressing, Clontarf,

Co. Dublin

COLOUR Anne-Marie Hoare,

Ceira Lambert Hair Consultancy,

Shankill, Co. Dublin

BRIDAL CREATION Niamh Kennedy,

Willow Hair Boutique, Waterford

AVANT-GARDE CREATION

Emma Leung,

Kelly Leung Hair Design,

Malahide, Co. Dublin.

THE GREAT LENGTHS TROPHY

IN EXTENSION EXCELLENCE

Valerie Patterson,

Cowboys and Angels, Dublin

CREATIVE HEAD IRELAND

55


Club

MED

SUN, SEA… SARDINIA! The sun-drenched Italian island

was home to nearly 800 hairdressers from 24 countries,

who congregated at the luxury Forte Village resort for Paul

Mitchell’s second annual Global Gathering. A fun-filled,

creativity-fuelled merging of education and inspiration,

it went down a storm with attendees, who immersed

themselves in specially crafted workshops, business

coaching classes and live stage demos and presentations

from Paul Mitchell master artists, including the UK’s Vicky

Panting and James Davies and global editorial and digital

director Lucie Doughty. Highlights included a session with

sales and marketing vice-president Jason Yates on the ‘six

economies of the salon’; business coach Antony Whitaker’s

talk about Generation Z and new consumer expectations;

and main stage appearances by global artistic and business

director, Robert Cromeans. Exciting revelations included the

launch of Paul Mitchell’s ‘electric youth’ styling collection

Neon, and in-salon colour treatment Color Craft, and a

representation of 10 of the world’s most iconic brands

translated into hair, beauty and fashion.

HE’S THE MAN Hair legend John

Paul DeJoria strikes a pose with

Creative HEAD’s Joanna Andersen

56

CREATIVE HEAD IRELAND


Stephanie Kocielski

Robert Cromeans

Lucie Doughty

Angus Mitchell

CREATIVE HEAD IRELAND

57


Beautiful blondes are our

thing here at Kopper

So much fun recording Facebook Live

tutorials with super-cool lifestyle blogger

@leanmeanmomma

It started as a Snapchat rant but

now New Hair Revolution has

fast developed a huge following!

My double page spread

in Xposé magazine

In the

frame

Sabrina Hill (@superstylesabby), owner of Kopper

Hair in Glanmire, Co. Cork, snaps away…

Some of the gorgeous work

created by our team !

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

When you vanish that yellow

brass with a little help from

Alfaparf Milano and Olaplex

Hands up who loves

rose-toned balayage... we do!

Enjoyed The Fantastic

Hairdresser in Dublin with

the legendary Sophia Hilton

When hairdressers support

other hairdressers, we can

take over the world!

58

Alfaparf Milano babes

on tour! Fun times when

hairdressers get together

So excited to open

Kopper's Glanmire Salon

after our revamp!

Amazing Alfaparf Milano show

in Dubrovnik, Croatia, showcasing

some inspiring European stylists

CREATIVE HEAD IRELAND


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