RC0917 Trend Article

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RETAIL INSPIRED APPAREL

If your logo is outside your door, it doesn't

need to be prominent on your uniforms. Your

guests already know where they are, so take

engagement to the next level with branding

on team apparel that communicates something

new. Use the space your logo previously

occupied, and express your vibe with a

retail-inspired design.

The retail world is creatively applying decoration

techniques beyond the typical screen

print or embroidery. Full color/full garment

sublimation allows huge branding statements;

patches and sewn-on labels hearken back to a

nostalgia of yesteryear, and lasering provides

subtle branding that never washes out. Take

inspiration from these trends for your

Uniforms - fully custom apparel is easier than

ever before.

Additionally, tie dye and baseball sleeved T’s

are the comeback kids of 2018. Everything old

is new again, but in better fabrics and with

longer lasting decoration. Retail is exciting

and always pushing the design boundaries.

It’s OK to borrow, copy and re-purpose.

Remember imitation is the sincerest form of

flattery and a great way to attract younger

workers to your brand.

In the way of garments, T-shirts have

become the standard attire for quick

service and fast casual establishments,

which is a good thing. Your

hires like to wear comfortable

clothing and what you provide

should feel somewhat like what

they choose to wear outside of work.

Your branded apparel can have the

same cool vibe as a concert tee, it

just takes a bit of design magic.

These

styles are

legendary!

Attract younger workers with a uniform

that reflects a cool retail vibe.

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