PERSONAL EXPRESSION Personal Expression isn’t going away anytime soon. We all want to be unique, so what do we do? Mix it up, with an assortment of shirt styles, colors, and imprints that all go together but look refreshingly different! Like you all shop at the same store, but in different departments. Someone likes Athleisure gear and another person wants to be a bit more buttoned-up. If your establishment caters to the cultured and creative set, then a uniform program should be a bit less uniform and a bit less programmatic. Yes, you still want to have a dress code and a standard that is enforceable. So set the tone. Give options. Allow a palette of well-suited colors, silhouettes, and fabrics that all support your brand in a brand-centric way. Will appear for on Awesome Swag A uniform can sometimes look too uniform. Not only is it possible but, for certain employee groups, it can be an attractional element that gives you the hiring edge. When people get to choose what they wear, they tend to wear it with pride, confidence, and panache. Think in terms of collections; seasonally adjusted; with more regular and trend-setting additions. Then your important brand ambassadors get to choose what they put on from an assortment of well-chosen items. It’s a branding win for all involved.
AVOID HIGH FASHION MISSTEPS Have you noticed the recent fad? Restaurant groups are hiring well-known, high-fashion designers to re-do their uniform program. Have you also noticed the response? Almost no one likes the results, and these uniform launches have been met with mockery, and memes online. You already have all you need to create a pretty awesome uniform update: your staff. Bring your fashion design in-house. Get opinions, input and powerful ideas about what real people actually want to wear. Your frontline is a rich treasure trove of age-appropriate creativity. With a little guidance and know-how, you get a fresh look that won’t make headlines for all the wrong reasons. #WearingMy UniformOnA FridayNightOut! Tap in-house talent with outside guidance for a perfect culture fit.