THE COUNTER TREND Dress shoe sales are down. Career wear sales are down. What’s up? Casualization of America is what’s up. Athleisure has gone from weekend to weekday, gym to the office. Counter this trend by differentiating your look with something a bit classier and smidge dressier; with a whole lot more panache. We call this the counter trend. Crisp pressed shirts can oomph the professionalism of a turnip. No offense meant to turnips. When you want to turn heads and make your guests feel extra special, invest in a look that reflects a by-gone sensibility for dressing to impress. Blazers are coming back, as are slacks, polished shoes, and neck ties. You may have to teach some youngsters what a Windsor knot is but who doesn’t like the look of freshly pressed pleats? Looking great is no hoax! A funny thing happens when we humans wear fancier clothes. We behave a bit fancier too. We become ladies and gentlemen. Capture the timeless respect that a well-fitting ensemble garners from your guests. Set a dressier tone and let staff live up to the image.
Ready to think differently about your employee uniforms? A fresh take doesn’t have to mean a complete makeover. Optimizing your look can happen in stages, just be ready to make the necessary changes to achieve your objectives. In our hyper-connected world a uniform could end up being the star of the next social media sensation, for better or worse. Increased engagement and retention of your front line are well-supported goals with image management. People like to like what they are wearing. It makes them want to come to work. Attract the brand ambassadors you need and want with a beautifully designed and well-executed uniform program. SALES@RCHQ.COM | 503.655.1227 | RCHQ.COM Hint, Hint PORTLAND, OR | KANSAS CITY, MO