CONVERGENCE SEPT-OCT 2017
Malaysia's Airports Magazine
Malaysia's Airports Magazine
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Inspiration<br />
Brahim's<br />
Serving Beyond Airline Meals<br />
Brahim's Holdings Berhad isn't just your well-known in-flight catering company for 36 airlines both<br />
local and international. In fact, the 30-year-old food group is a key driver within the Halal industry, has<br />
food and beverage outlets at the KL International Airport (KLIA) and klia2, delivers meals to be sold<br />
at 7-Eleven stores, provides logistics and even acts as a food preparation expert and consultant for<br />
companies and organisations. In this issue of Convergence, we speak with Executive Chairman, Dato'<br />
Seri Ibrahim Ahmad Badawi on how Brahim's became the household name it is today.<br />
Food is a major component concerning<br />
the operations at Brahim's Holdings<br />
Berhad and most of us might have eaten<br />
meals prepared by them, especially if<br />
we have flown with Malaysia's flagship<br />
carrier, Malaysia Airlines Berhad (MAB).<br />
But the company, which has been<br />
around since 1983, initially began<br />
operations providing bonded<br />
warehousing, freight forwarding and<br />
transportation services under Tamadam<br />
Bonded Warehouse Sdn Bhd.<br />
In 1998, the company's private arm,<br />
Dewina Holdings, got into a joint<br />
venture with Host Marriot International<br />
and became Dewina Host Sdn Bhd. This<br />
paved way for four stores at KLIA which<br />
included Malaysia's first Burger King<br />
outlet, Cafe Marche (now known as Cafe<br />
Barbera), Sbarro (Italian cuisine) and<br />
Asian Kitchen (now known as Kopi<br />
Time). Sbarro has ceased operations<br />
but today, Dewina Host has 14 outlets<br />
in total at KLIA and klia2.<br />
Ibrahim said the 14 outlets consisted of<br />
five outlets at KLIA and nine outlets at<br />
klia2. At klia2, he said the Urban Food<br />
Court offered nine different food choices.<br />
The Urban Food Court is a multi-brand<br />
concept encompassing local and western<br />
brands which include Popeye's, Toast<br />
Box and Burger King.<br />
Airline Catering<br />
Realising there was a way for their<br />
operations to reach greater heights,<br />
Brahim's joined hands with LSG, the<br />
world's largest provider of airline catering<br />
and in-flight services and formed LSG<br />
Sky Chefs Brahim's (LSGB) in 2003, taking<br />
over MAB's catering operations.<br />
Ten years later, Brahim's acquired more<br />
shares in the partnership and renamed<br />
itself as Brahim's Airline Catering Sdn<br />
Bhd. Last year, Brahim's forged a<br />
partnership with Singapore-based SATS<br />
and today, it is known as Brahim’s SATS<br />
Food Services Sdn Bhd (BSFS).<br />
"During the early days, we catered to<br />
around 20 airlines and made between<br />
20,000 and 30,000 meals per day. Today,<br />
we cater to 36 airlines and make around<br />
50,000 meals per day at our flight kitchen<br />
in Sepang."<br />
Brahim's Executive Chairman,<br />
Dato' Seri Ibrahim Ahmad Badawi<br />
Among its clientele are AirAsiaX, Malindo<br />
Air, Emirates*(including Lounge), British<br />
Airways, Turkish Airlines and Qatar<br />
Airways.<br />
"In a nutshell, if there is a flight departing<br />
from KLIA and it requires Halal-certified<br />
meals, we are the go-to person providing<br />
those services."<br />
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