Eggshell_Profile_0626

2017@Eggshell Creative. All rights reserved.

Eggshell Creative is a one-stop 

Branding and Advertising 

consultancy, here we bridge art and 

business to create infinite 

possibilities. 

® 

@Eggshell Creative Ltd. All rights reserved.

Our team 

We have in-house talents expertise in 

creative, marketing, event, digital and product distribution 

Research 

Team 

Creative 

& Production 

Team 

Marketing 

Team 

BD & 

Sales 

Team 

Digital 

Team 

Our research team is 

continuously analyzing how 

consumer attitudes and 

behavior directly affect 

different industries, 

p ro v i d i n g i n s i g h t b y 

qualitative and quantitative 

researches, big data and 

translate into action steps 

that help you improve your 

business 

Source of creativity: 

generate innovative brand 

concept and produce 

quality designs to build 

distinctive brand images 

for o u r c l i e n t s . We 

develop creative concept, 

design, copywriting to 

tactical marketing and 

printing and production 

executions 

Marketing strategist: 

c r e a t e 3 6 0 - d e g r e e 

c a m p a i g n , o p t i m i z e 

promotion mix to 

maximize brand 

e x p o s u r e t h r o u g h 

tactical ATL, BTL, digital 

u s a g e a n d e v e n t 

activation 

We enables sales to 

focus on delivering a 

s u p e r i o r c u s t o m e r 

experience that turns the 

value of a competitive 

advantage into real 

business opportunities, 

effectively improving 

sales performance, and 

simultaneously reducing 

the cost of sale. 

Digital Savvy: tailor-make 

effective digital strategy, 

introduce new and 

innovative digital devices 

to boost promotion value 

and effect through best 

use of digital platform and 

technology 

® 


Our History 

STRATEGIC BRANDING CONSULTANCY 

since 2005 

+12 years exp. 

+solid clientele 

(MNC, Local, NGO] 

+Multi-disciplinary 

+Wide range of 

design variety 

across categories 

+Creative 

tech Savvy 

Well renowned in marketing 

industry, managed over 550+ 

clientele from MNC, SME 

and NGOs 

Experience ranges across: 

luxury, shopping malls, 

lifestyle, gourmet, beverage, 

youth, retail product launches, 

NGO and financial corporates 

Alongside creative brains, we have an 

technology dept. who power up their 

mathematical prowess to perfectly 

combine the artistic with practical 

and produce exceptional projects. 

® 


clientele 

® 


Service blueprint 

Audit Strategy Identity 

Experience 

Retaining 

Mission & Vision 

Core Values 

Naming 

Media Strategy 

Brand audit update 

Customer & Experience 

Brand attributes 

Brand signature 

Event Management 

Review of collateral materials 

Touch points 

Sales History & Process 

Customer Satisfaction 

SWOT 

Business category 

Brandline 

URL 

User Experience design 

Motion graphic/ New Media 

Customer resonance research 

Internal Brand Compliance 

Key Products and Services 

Cultural and History 

Business Strategy 

Market environment 

Trend analysis 

Research & Analysis 

Site visits 

Observation 

Interviews 

Survey 

Focus group 

Target market 

User Persona 

Brand Architecture 

Differentiators 

Competitive Advantage 

Future Business Model 

Positioning Blueprint 

Narrative 

Personality 

Tone & Manner 

Brand Messages 

Visual style 

Product/ Service creation 

Advertising Campaign 

Visual design and Production 

Product distributions 

Channel marketing 

® 


Branding 

Marketing 

Branding is who you are and what people 

talking behind you 

Marketing is how you build awareness. 

Branding is your strategy 

Your branding will cultivate what your 

consumers can expect of you, 

and what they will experience when they 

utilize your products or services. 

By clearly defining who you are, 

your branding can then be utilized to 

precede and underlie your marketing efforts 

—both today and for years to come. 

Marketing encompasses your tactical goals 

marketing refers to the tools of different 

mix of online and offline media you utilize 

to deliver the message of your brand. it’s 

vast and wide. Marketing will continually 

change and evolve, Marketing will be 

directly and specifically geared towards 

sectors of your target audience, all while 

supporting the core values of your brand. 

® 


Branding & Naming 

- Brand Strategy : Brand Identity & 

Design, Mall naming, Creative Display, 

Logo Design 

- 360-degree Brand Campaign - 

Key Visual, TVC, Print, Outdoor, Digital, 

Web design, Event management 

Eggshell Creative © All rights reserved.


























Case : MTR mall - Telford Plaza 

Naming | Brand Identity | Advertising 





Case : MOKO Plaza 

Brand Identity | Key Visual Design | Campaign Design 















Case : Lai Yuen 2016 Super Summer 



Lai Yuen x Yo-Kai Watch 

Incredible Journey 




All rights reserved by Pauldesign Ltd. 




ll rights reserved by Pauldesign Ltd.

Ball Pool 

ll rights reserved by Pauldesign Ltd. 



ChriTee 



Dino 


Kiddy Ride 

rights reserved by Pauldesign Ltd. 


Petite Family Garden 

ights reserved by Pauldesign Ltd. 

Theme Park Presentation 

2016 © All Rights Reserved

Game Booth 



Main Stage 

hts reserved by Pauldesign Ltd. 


Tino 

ights reserved by Pauldesign Ltd. 



Xrace 






@ Times Square, Causeway Bay 












@ IFC, Central 






@ Lamma Island 








獨立人 . 道精神 

無國界醫生四十周年圖片展 

MSF Photo Exhibition: 

40 Years of Independent Humanitarian Action 

12-18.7.2011 

 

G/F, Central Star Ferry Pier 8 

Opening Hours: 11am – 9pm 

Free Admission 

 

For the updated venue details, please visit: www.msf.org.hk/40 

Website: www.msf.org.hk/40 

Enquiry: 2959 4249 








































Case : Moon n Honey Branding 

Naming | Brand Audit | Brand Strategy | Brand Identity | Brand Design 









Case : Tokyo Secret Branding 

Brand Audit | Brand Strategy | Brand Identity | Brand Design 






Case : MABUSHI 

Naming | Brand Audit | Brand Strategy | Brand Identity | Brand Design 




Case : ACE CNY Cocktail Party 


asian chamber of entrepreneurs 





















Chinese New Year Campaign 

Key Visual 



Valentine’s Day Campaign 

POP Design 



Facebook Marketing Posts 


New Booth Display Campaign 

Key Visual 


Instagram Post 


POP Design 


VM Display 


VM Display 


VM Display 


Case : HSMC 

Brand Identity | Key Visual Design 








Case : HKDC - Design ed-mart 

Brand Identity | Key Visual Design 









Case : artAlive @ Park 










2011 

Copyright 2011 by The Government of the Hong Kong Special Administrative Region. All rights reserved. 



Case : WiseGiving 









Brochure & Leaflet 

- Creative concept 

- Design 

- Copywriting 

- Layout and printing 

- Photo shooting & art direction 


























Example of Goodness 



leaflet 

log-on POP (3 2ml and 3 15ml) 

log-on B6 POP 



award for POP 

log-on price tag 

back sticker 

Circle sticker 


350ml back sticker 

350ml (refill) 

back sticker 



Gift 

 

 

 

 

BurgerJoys 

Tokyo Secret 



500ml 




VEHICLE WRAP . SIGN & DISPLAY . SPECIALTIES 

100% 

 

100% 


100% 

100% 



100% 


100% 


100% 


THE ONLY WRAP CARE PRODUCTS YOU’LL EVER NEED 












old design 

new design 

by eggshell creative 








ack 

front 

side 



ack 

front 

side 





Corporate Video, 

TVC, Animation 

- Creative concept & design 

- Art direction 

- Filming 

- Script writing 

- Post-production 


Elements 6th Anniversary Animation 

Play Video: https://www.youtube.com/watch?v=cwiw5iRynfc 


High Potential Entrepreneurial Leadership Programme 

Play video: https://www.youtube.com/watch?v=j_CYtusfwOM& 


HSMC Corporate Video 

Play video: https://www.youtube.com/watch?v=n9GOQoFMpcQ& 


Chronosport Watch Animation 

Play Video: https://www.youtube.com/watch?v=HpKdM5oQuYg& 


Animation Showreel 

Play Video: https://www.youtube.com/watch?v=PRYoTufBFxw 


TVC Showreel 

Play Video: https://www.youtube.com/watch?v=1_pS5HAXSks 


Website Setup 

- Creative concept 

- Digital strategy 

- Website interface design 

- Programming and production 


The Practicum - Self-learned Entrepreneurship Platform 

https://www.polyu.edu.hk/ife/practicum/en/ 


KOOL - KOL Platform 

http://www.kooleader.com/ 


exampleG Lifestyle Online Shop 

https://www.exampleg.com/ 


Urban Spring Corporate Website 

http://www.urbanspring.hk/home/ 


The Clearwater Bay Golf & Country Club 

Animated e-card 


The Clearwater Bay Golf & Country Club 

Animated e-card 



WeChat 

The new frontier access to the Great China market 

® 


General Scope 

• Account register and group opening (without mainland BR) 

• Menu Bar Setup with accurate and attractive content 

• Create financial marketing content, strictly under regulations & rules 

• Manage all account activities 

• Daily communications/Q&A 

• Promotion via relevant insurance communities and big WeChat 

• Campaigns to attract more followers and potential clients 

® 


WeChat Features in graphic 

New offerings 

Product 

promotion 

Consultation 

Corporate Info 

Auto Q&A 

Closed Group 

Chat 

CS 

Campaign 

Videos 

Act as mobile 

website 

® 


Subscription Account 

• Update audience 

information on a daily basis 

• Suitable for news agency, 

magazine and FX/stock 

market oriented institutions 

Service Account 

• Offer e-service and 

organize campaign 

• Suitable for service 

institutions 

Major Types of WeChat 

® 


Comparison II: 

Visibility - Subscription vs Service a/c 

Service accounts displayed in 

session list 

Subscription accounts displayed in 

subscription a/c folder 

More Visible / 

More PVs 

Less Visible / 

Fewer PVs 

Open Subscription folder 

More suitable for Fubon Life 

® 


• WeChat Official Account Register (without mainland BR) 

• Menu Bar Setup 

• Menu Article Content Writing 

• Create keywords and automatic replies to increase engagement 

• Create financial marketing content, strictly under regulations & rules 

• Monthly Comprehensive Reports 

Phase I 

WeChat Setup 

® 


Manage all 

account activities 

• Handling users’ requests 

• Simple Q&A 

• Monthly Comprehensive 

Reports 

Phase II 

WeChat Maintenance 

® 

Post feed 

• Press release/corporate news feed 

• WeChat posts with attractive and 

quality articles writing / month 

• Photo included in articles 

(retouch or search by internet) 

• New offerings promotion 

(content provided by client) 


Additional Activities (optional) 

1.Open closed group 

• Create direct communication between sales and clients 

• Refer clients to sales team 

2. Promote – 

• Promotion via different insurance communities 

3. Campaign – 

(gifts/cash provided by client) 

• One Campaign/month to attract more followers and 

potential clients 

• E.g. game, quizzes, votes 

® 


Experience I: m-Finance 


Two-year running 

Service Account 

Two-year running 

® 


Experience II: LMAX 


3-month running 

® 


® 


FUBON Life 

• Brand image & development 

• FB promotion strategy 

• Content Strategy & development 

• Design & Production 

• Campaign development 

• Daily Maintenance 

® 


AIA 

® 


Event 

Leisure 

Award 

Facebook Post key types 

Health 

management 

® 


BCT 

® 


Promotion 

offer 

Leisure 

Award 

Facebook Post key types 

Game 

® 


Prudential 

® 


Other Social Media 

Promotion Cases 

® 


App Development 

User Interface design 

Advisory on user navigation design 

Facebook Campaign 

Online Advertising 

Match 360 

® 


Match 360 智易借 

APP UI 

® 


APP UI 

® 


FB campaign 

® 


am730 

am730 

Online Promotion 

® 


enet.com.hk 

on.cc 


® 


Google Banner 

® 


Website Development 

Video Shooting & Production 

Facebook Advertising 

Google Advertising 

PolyU- HiPel 滬港創業企業研習班 

® 


Poly University -HiPEL 滬港創業企業研習班 

Website 

® 


wholehk 

YouTube 

Video 

® 


FB Advertising 

® 


Google Adwords and Google Banner 

® 




Facebook Campaign 

KOL content promotion 

Online PR 

Event design 

Roadshow event 

GP26 Pet Beer Festival 

® 


GP26 - Pet Show 

FB campaign (Teaser by celebrities) 

® 


FB campaign (Teaser by celebrities) 

® 


FB campaign (Roadshow) 

® 


FB campaign (During event) 

® 


Online PR (Post event) 

® 


Brand Concept & Strategy 

Design development 

Online Advertising artworks 

eDM Design 

Outdoor Advertising artworks 

HKCSS Wisegiving 

® 


HKCSS - Wisgiving 

Website & Online Banner 

® 


uwants.com 

BEA Cyberbanking 


® 


centamap 

priceline 


® 


Brand Concept & Strategy 

Design Development 



Facebook Advertising 

Google Advertising 

Shop Visual Merchandising 

Product Distribution 

Final Touch/ Zoku 

® 


FB Advertising 

® 


Final Touch 

FB Christmas campaign 

® 


Final Touch - Christmas Campaign 

FB Christmas campaign 

® 


FB Chinese New Year campaign 

® 


FB Valentine campaign 

® 


IG Marketing 

® 


FB Marketing 

® 


FB Marketing 

® 


FB Marketing 

® 


Zoku 

FB Marketing 

® 


FB Marketing 

® 


FB Marketing 

® 


IG Marketing 

® 


Thank you~ 

®

Eggshell_Profile_0626

Create successful ePaper yourself

Delete template?

Save as template?