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White House Briefing Documents - Strategic Health Care

White House Briefing Documents - Strategic Health Care

White House Briefing Documents - Strategic Health

t^tn1ntai71tl 1,.:-n---I-n---4^.Ca ACA Anniversary & Supteme Court Otal Arguments Meao far Haalthcare Adaocacl Gro*ps Friday, March 23 marks the two year anniversary of the Affordable Care Act being signed into Iaw. .*"__-tu Last yea4healthcate advocacy groups across the country partnered togethet to plan more than 300 events about the Affordable Care Act and the benefits it was already ptoviding to millions of Amedcans. Among the partnet organiz,atsons and 60 Administration srurogates, these activities garnered hundreds of prcss clips. This yeat,we are pl*rri"g to build on this effort by creating more events, relying on more paf,tners and tying the messaging to the Supreme Court oral atguments. Strategic Pdotity Increas. overall public support fot the lavz by making the benefits of the law (and consequences of takiog those benefits away) tangpble by featuring stodes of teal people impacted. Du:ing the week of March 19-23, paftner orgxnzaaons will be asked to host events and develop materials aimed at distin; consriruencies rhar are benifitting from the law. Each day of the week will be designated for a certain constituencl, and organtzatians will receive messages and template materials. The vzeek will be designed in this malner to facilitate coordination between the Administtation, MOC, organtzaions and others messaging and activities in targeted states. Target Constituencies and fssues: \. Ivloaday, March 19: Seniors ftenefits for seniors including free pteventive cate and cheaper ptescription d*tr) 2. Tuesday, March 20: I(grnen (ftee preventive cate and better benefits for women) 3. t0(ednesday, March Zt: Ypung;-adg&sl@r (expanded insurance oppotunities for young adults a1d kid$ 4. Thursday, M arc}- 22: Lo{vet costs t}rrough rate review and the new medical loss ratio/Small Business Tax Credit 5. Fri&y, March 23: Pte-ex (no discrimination against anyone with a pte-existing condition and the Pre- Existing Condition Insurance Plan) Messaging Messaging will be two-fold: . R;mind people that the law is already benefiting millions of Amedcans by ptoviding health ca{e covetage' teducing costs and providing access to healthcare coverage. This message will include the idea that these ate benefits that politicians/the Court art trying to take away from average Americans. . Frame the Supreme Court oral arguments in terms of rcal people and real benefits that would be lost if the law were overrurned. While lawyeis will be talking about the individual responsibility piece of the law and the legal precedence, orgatizaaorts on the ground should continue to focus on these mo:e tangible results of the law. Tools to Ampliff the Message . Evenis irrtargeted *rrketr using opinion leadem, MOCs, Administration suffogates, and real people validatom ' DC/!7H everits using real peopie validatots . Targeted online ads, social media and blog posts ' Opinion pieces in targeted markets ' LTE campaign ' Tele town halls with targeted groups ' Pushing out message to group lists and publications Surrogates booked on targeted radta/TY prograrns '

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