DH Example Brand Book
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BRAND<br />
BOOK
TABLE OF CONTENTS<br />
CHAPTER 1<br />
CHAPTER 2<br />
CHAPTER 3<br />
OUR STORY<br />
One Bottle, Big Impact<br />
WE ARE HUMAN<br />
Our Personality<br />
Conversation Themes<br />
Telling Our Story<br />
STYLE GUIDE<br />
Visual Identity<br />
Colours<br />
Fonts<br />
Patterns<br />
Icon System<br />
Inspiration<br />
Applications<br />
<strong>Brand</strong> <strong>Book</strong> p. 2
CHAPTER 1<br />
OUR<br />
STORY<br />
<strong>Brand</strong> <strong>Book</strong> p. 3
ONE BOTTLE, BIG IMPACT<br />
The ‘One Bottle, Big Impact.’ concept highlights Bottle for Botol’s<br />
belief in reducing plastic waste sustainably. We’re here to<br />
preserve the environment long after our time, and we know that<br />
our community’s journey doesn’t start and end with one bottle.<br />
Bottle for Botol is for the 21st century consumer who wants to do<br />
more than just ‘their small part’ in unburdening the planet. Our<br />
bottles rally many young people outside of ourselves to take up<br />
the cause. Unlike 24Bottles, EarthLust and other eco-friendly bottle<br />
brands, our bottles help create lasting change by educating the<br />
next stewards of our world, no matter where they are.<br />
<strong>Brand</strong> <strong>Book</strong> p. 4
CHAPTER 2<br />
we are<br />
human<br />
<strong>Brand</strong> <strong>Book</strong> p. 5
OUR PERSONALITY<br />
Every line of communication should be<br />
identifiably from Bottle for Botol.<br />
Our values form the foundation of our brand,<br />
describing what makes our brand unique,<br />
while defining a distinctive personality.
Transformative<br />
Everything we do at Bottle for Botol is life-changing. From our<br />
grassroots education program to our conversation-starting<br />
bottles, we find ways to show people the big potential they<br />
have in shaping the planet that ought to be. By facilitating<br />
these transformative moments, we inspire our key stakeholders<br />
to rally around our vision for a sustainable future.<br />
Steadfast<br />
We’re people who put in the hard yards, no matter the hurdle.<br />
That’s why we choose to trek the path less travelled to do<br />
things like learn leading insights, implement best practice and<br />
measure our impact reliably. People around the world will see<br />
us as a credible movement when we get intentional, organised<br />
and committed about our expertise.<br />
Togetherness<br />
We include everyone, everywhere, to make our oceans cleaner.<br />
As the saying goes, we go further when we work together.<br />
This is a global challenge that involves people of all cultures<br />
and fostering that collaboration is an important part of who we<br />
are. In unifying a tribe of change-makers around the world, it<br />
ensures we have strength in numbers to do some lasting good.<br />
Everyday Actions<br />
We’re happy-go-lucky people who see lots of value in the<br />
everyday acts. Most of us arrived at Bottle for Botol wanting<br />
to do our personal part in saving the planet. It makes for some<br />
good storytelling, but more importantly, it proves that small<br />
habits can and do go a long way. We cherish that simplicity.<br />
Fun<br />
We take the same approach to fun as we do our work - we give<br />
it our all. This means we look for people that take their work<br />
seriously, but not themselves. It also means we’re folks who<br />
can bring our flair to the fun, whether on a bottle design or at<br />
training day. Word to the wise: always bring your A-game.<br />
<strong>Brand</strong> <strong>Book</strong> p. 7
CONVERSATION<br />
THEMES<br />
Our key messages help set us apart from<br />
everyone else. They highlight the authentic<br />
differentiations that define who we are in<br />
each interaction. These things exist already,<br />
they’re uniquely ours, and they help us<br />
highlight our point of difference to our<br />
stakeholders.<br />
<strong>Brand</strong> <strong>Book</strong> p. 8
General<br />
“Our bottles change the tide on plastic pollution”<br />
“Everyday bottles, ocean-saving education”<br />
Our oceans are drowning with 150 million tons of plastic<br />
pollution. This is a problem because plastic never goes<br />
away, harming our marine life and people. But we’re not too<br />
late. We’re making strides in helping young people change<br />
their daily habits to improve the next generation. Through<br />
our products and programs, Bottle for Botol delivers a<br />
planetpreserving approach to environmental sustainability.<br />
Conscious Consumers<br />
“With every bottle you purchase, we will deliver oceansaving<br />
education to promising classrooms around the world”<br />
At Bottle for Botol, your bottle won’t just reduce your<br />
ecological footprint. We’re big believers in seeing your impact<br />
go even further - generations from now.<br />
Each bottle funds an education program that helps young<br />
people combat plastic pollution and move away from singleuse<br />
plastics. For good.<br />
Retailers<br />
“Create lasting connections with your customers”<br />
“Say ‘yes’ to stocking bottles that help clean up our oceans”<br />
Stock the bottles that create a positive ripple effect for both<br />
your customers and local community. Bottle for Botol delivers<br />
planet-preserving education to young people around you. It’s<br />
why our bottles not only carry water, but symbolise good vibes<br />
and foster loyalty long after their purchase.<br />
Corporates<br />
“Sow your environmental efforts in programs that build a<br />
legacy”<br />
Businesses have the opportunity to positively shape our planet.<br />
When you partner with us, you provide life-changing education<br />
to the most promising classrooms around the world. Your efforts<br />
directly reduce our planet’s environmental footprint. Join us and<br />
start your business’ legacy today.
Students<br />
“Do the small things that make big changes in the world”<br />
Welcome to your global tribe! Here, young people are at<br />
the centre of what we do. Discover the simple things you and<br />
your friends can do to protect the oceans together.<br />
Teachers<br />
“Be part of an amazing wave of events”<br />
“Inspire the next stewards of our world”<br />
Partner Organisations<br />
“Join the tide that changes generations with us”<br />
As the saying goes, we go further when we sail together.<br />
Our team seeks to build a core tribe of just-as-passionate<br />
organisations wanting to make an enduring difference for<br />
people and planet. Pack your bags and hop on board.<br />
Teachers play a transformative role in shaping how young<br />
people see their world. Through our workshops, tools and<br />
support, we help you guide students to build a cleaner future.
telling<br />
our<br />
story<br />
BE INSPIRING + MOTIVATING<br />
As self-starters of our own initiative, we lift<br />
others to create their own everyday change<br />
and give them the tools to do so. Our<br />
excitement and passion for what we do can<br />
inspire others to do the same in their lives.<br />
BE OPTIMISTIC + GROUNDED<br />
We honour our humble beginnings and<br />
recognise the impact we make in people’s<br />
lives. There should be hope, honesty and<br />
sincerity in our voice. We avoid language that<br />
feels exclusive or overly intellectual.<br />
BE INCLUSIVE + WARM<br />
Our existence depends on building<br />
caring relationships. We get to know our<br />
stakeholders’ needs, living and creating a<br />
world where we live to support each other.<br />
Change is made when we share stories and<br />
questions together.
CHAPTER 3<br />
style<br />
guide<br />
<strong>Brand</strong> <strong>Book</strong> p. 12
VISUAL IDENTITY<br />
Primary (Black)<br />
Primary (Reversed)<br />
Secondary Logo<br />
Primary Logo<br />
The Bottle for Botol logo is our badge. Use it with pride. Here<br />
are some guides to make it look strong.<br />
Secondary (Black)<br />
Secondary (Reversed)
COLOURS<br />
PRIMARY<br />
Wavy Blue<br />
CMYK: 74, 16, 6, 0<br />
RGB: 16, 166, 212<br />
# 0FA6D4<br />
Nemo Orange<br />
CMYK: 0, 24, 57, 0<br />
RGB: 254, 199, 212<br />
# FEC77E<br />
Walrus Grey<br />
CMYK: 14, 10, 11, 0<br />
RGB: 217, 218, 217<br />
# DAD9D9<br />
SECONDARY<br />
Seaweed Teal<br />
CMYK: 64, 0, 25, 0<br />
RGB: 71, 194, 199<br />
# 46C2C7<br />
Kayak Purple<br />
CMYK: 81, 93, 0, 0<br />
RGB: 87, 58, 151<br />
# 563B97<br />
Horizon Silver<br />
CMYK: 4, 3, 3, 0<br />
RGB: 241, 241, 241<br />
# F2F1F1
FONTS<br />
The display typeface should be used for headings and<br />
sub-headings. Bellaboo resembles a fun, hand drawn style<br />
and is in line with the grass-roots, everyday actions values<br />
of Bottle for Botol.<br />
The body typeface should be used for content copy.<br />
Futura PT Light is appropriate for both print and web use.<br />
Use the font that works best with your design, and always<br />
be consistent throughout whatever you’re working on.<br />
DISPLAY TYPEFACE<br />
BELLABOO<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
0123456789<br />
BODY TYPEFACE<br />
Futura PT Light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
0123456789
PATTERNS<br />
These patterns reflect our fun side. Use them to over pictures<br />
and as banners to put some energy in our documents.<br />
<strong>Brand</strong> <strong>Book</strong> p. 16
ICON SYSTEM<br />
Use these illustrations as symbols that represent the different<br />
aspects of Bottle for Botol.<br />
Turtle Retail Education<br />
Students<br />
Recycling<br />
Cross-Cultural<br />
Relationship<br />
<strong>Brand</strong> <strong>Book</strong> p. 17
APPLICATIONS<br />
As you can see, a combination of the patterns provides for<br />
a unique brand look and feel. Be sure to refer to our colour<br />
palette when creating or designing these elements.<br />
<strong>Brand</strong> <strong>Book</strong> p. 18
INSPIRATION<br />
We want to project<br />
our values of fun,<br />
transformative, steadfast,<br />
togetherness, and<br />
everyday actions through<br />
our voice and image. Here<br />
is some inspiration.
questions?