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DH Example Brand Book

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BRAND<br />

BOOK


TABLE OF CONTENTS<br />

CHAPTER 1<br />

CHAPTER 2<br />

CHAPTER 3<br />

OUR STORY<br />

One Bottle, Big Impact<br />

WE ARE HUMAN<br />

Our Personality<br />

Conversation Themes<br />

Telling Our Story<br />

STYLE GUIDE<br />

Visual Identity<br />

Colours<br />

Fonts<br />

Patterns<br />

Icon System<br />

Inspiration<br />

Applications<br />

<strong>Brand</strong> <strong>Book</strong> p. 2


CHAPTER 1<br />

OUR<br />

STORY<br />

<strong>Brand</strong> <strong>Book</strong> p. 3


ONE BOTTLE, BIG IMPACT<br />

The ‘One Bottle, Big Impact.’ concept highlights Bottle for Botol’s<br />

belief in reducing plastic waste sustainably. We’re here to<br />

preserve the environment long after our time, and we know that<br />

our community’s journey doesn’t start and end with one bottle.<br />

Bottle for Botol is for the 21st century consumer who wants to do<br />

more than just ‘their small part’ in unburdening the planet. Our<br />

bottles rally many young people outside of ourselves to take up<br />

the cause. Unlike 24Bottles, EarthLust and other eco-friendly bottle<br />

brands, our bottles help create lasting change by educating the<br />

next stewards of our world, no matter where they are.<br />

<strong>Brand</strong> <strong>Book</strong> p. 4


CHAPTER 2<br />

we are<br />

human<br />

<strong>Brand</strong> <strong>Book</strong> p. 5


OUR PERSONALITY<br />

Every line of communication should be<br />

identifiably from Bottle for Botol.<br />

Our values form the foundation of our brand,<br />

describing what makes our brand unique,<br />

while defining a distinctive personality.


Transformative<br />

Everything we do at Bottle for Botol is life-changing. From our<br />

grassroots education program to our conversation-starting<br />

bottles, we find ways to show people the big potential they<br />

have in shaping the planet that ought to be. By facilitating<br />

these transformative moments, we inspire our key stakeholders<br />

to rally around our vision for a sustainable future.<br />

Steadfast<br />

We’re people who put in the hard yards, no matter the hurdle.<br />

That’s why we choose to trek the path less travelled to do<br />

things like learn leading insights, implement best practice and<br />

measure our impact reliably. People around the world will see<br />

us as a credible movement when we get intentional, organised<br />

and committed about our expertise.<br />

Togetherness<br />

We include everyone, everywhere, to make our oceans cleaner.<br />

As the saying goes, we go further when we work together.<br />

This is a global challenge that involves people of all cultures<br />

and fostering that collaboration is an important part of who we<br />

are. In unifying a tribe of change-makers around the world, it<br />

ensures we have strength in numbers to do some lasting good.<br />

Everyday Actions<br />

We’re happy-go-lucky people who see lots of value in the<br />

everyday acts. Most of us arrived at Bottle for Botol wanting<br />

to do our personal part in saving the planet. It makes for some<br />

good storytelling, but more importantly, it proves that small<br />

habits can and do go a long way. We cherish that simplicity.<br />

Fun<br />

We take the same approach to fun as we do our work - we give<br />

it our all. This means we look for people that take their work<br />

seriously, but not themselves. It also means we’re folks who<br />

can bring our flair to the fun, whether on a bottle design or at<br />

training day. Word to the wise: always bring your A-game.<br />

<strong>Brand</strong> <strong>Book</strong> p. 7


CONVERSATION<br />

THEMES<br />

Our key messages help set us apart from<br />

everyone else. They highlight the authentic<br />

differentiations that define who we are in<br />

each interaction. These things exist already,<br />

they’re uniquely ours, and they help us<br />

highlight our point of difference to our<br />

stakeholders.<br />

<strong>Brand</strong> <strong>Book</strong> p. 8


General<br />

“Our bottles change the tide on plastic pollution”<br />

“Everyday bottles, ocean-saving education”<br />

Our oceans are drowning with 150 million tons of plastic<br />

pollution. This is a problem because plastic never goes<br />

away, harming our marine life and people. But we’re not too<br />

late. We’re making strides in helping young people change<br />

their daily habits to improve the next generation. Through<br />

our products and programs, Bottle for Botol delivers a<br />

planetpreserving approach to environmental sustainability.<br />

Conscious Consumers<br />

“With every bottle you purchase, we will deliver oceansaving<br />

education to promising classrooms around the world”<br />

At Bottle for Botol, your bottle won’t just reduce your<br />

ecological footprint. We’re big believers in seeing your impact<br />

go even further - generations from now.<br />

Each bottle funds an education program that helps young<br />

people combat plastic pollution and move away from singleuse<br />

plastics. For good.<br />

Retailers<br />

“Create lasting connections with your customers”<br />

“Say ‘yes’ to stocking bottles that help clean up our oceans”<br />

Stock the bottles that create a positive ripple effect for both<br />

your customers and local community. Bottle for Botol delivers<br />

planet-preserving education to young people around you. It’s<br />

why our bottles not only carry water, but symbolise good vibes<br />

and foster loyalty long after their purchase.<br />

Corporates<br />

“Sow your environmental efforts in programs that build a<br />

legacy”<br />

Businesses have the opportunity to positively shape our planet.<br />

When you partner with us, you provide life-changing education<br />

to the most promising classrooms around the world. Your efforts<br />

directly reduce our planet’s environmental footprint. Join us and<br />

start your business’ legacy today.


Students<br />

“Do the small things that make big changes in the world”<br />

Welcome to your global tribe! Here, young people are at<br />

the centre of what we do. Discover the simple things you and<br />

your friends can do to protect the oceans together.<br />

Teachers<br />

“Be part of an amazing wave of events”<br />

“Inspire the next stewards of our world”<br />

Partner Organisations<br />

“Join the tide that changes generations with us”<br />

As the saying goes, we go further when we sail together.<br />

Our team seeks to build a core tribe of just-as-passionate<br />

organisations wanting to make an enduring difference for<br />

people and planet. Pack your bags and hop on board.<br />

Teachers play a transformative role in shaping how young<br />

people see their world. Through our workshops, tools and<br />

support, we help you guide students to build a cleaner future.


telling<br />

our<br />

story<br />

BE INSPIRING + MOTIVATING<br />

As self-starters of our own initiative, we lift<br />

others to create their own everyday change<br />

and give them the tools to do so. Our<br />

excitement and passion for what we do can<br />

inspire others to do the same in their lives.<br />

BE OPTIMISTIC + GROUNDED<br />

We honour our humble beginnings and<br />

recognise the impact we make in people’s<br />

lives. There should be hope, honesty and<br />

sincerity in our voice. We avoid language that<br />

feels exclusive or overly intellectual.<br />

BE INCLUSIVE + WARM<br />

Our existence depends on building<br />

caring relationships. We get to know our<br />

stakeholders’ needs, living and creating a<br />

world where we live to support each other.<br />

Change is made when we share stories and<br />

questions together.


CHAPTER 3<br />

style<br />

guide<br />

<strong>Brand</strong> <strong>Book</strong> p. 12


VISUAL IDENTITY<br />

Primary (Black)<br />

Primary (Reversed)<br />

Secondary Logo<br />

Primary Logo<br />

The Bottle for Botol logo is our badge. Use it with pride. Here<br />

are some guides to make it look strong.<br />

Secondary (Black)<br />

Secondary (Reversed)


COLOURS<br />

PRIMARY<br />

Wavy Blue<br />

CMYK: 74, 16, 6, 0<br />

RGB: 16, 166, 212<br />

# 0FA6D4<br />

Nemo Orange<br />

CMYK: 0, 24, 57, 0<br />

RGB: 254, 199, 212<br />

# FEC77E<br />

Walrus Grey<br />

CMYK: 14, 10, 11, 0<br />

RGB: 217, 218, 217<br />

# DAD9D9<br />

SECONDARY<br />

Seaweed Teal<br />

CMYK: 64, 0, 25, 0<br />

RGB: 71, 194, 199<br />

# 46C2C7<br />

Kayak Purple<br />

CMYK: 81, 93, 0, 0<br />

RGB: 87, 58, 151<br />

# 563B97<br />

Horizon Silver<br />

CMYK: 4, 3, 3, 0<br />

RGB: 241, 241, 241<br />

# F2F1F1


FONTS<br />

The display typeface should be used for headings and<br />

sub-headings. Bellaboo resembles a fun, hand drawn style<br />

and is in line with the grass-roots, everyday actions values<br />

of Bottle for Botol.<br />

The body typeface should be used for content copy.<br />

Futura PT Light is appropriate for both print and web use.<br />

Use the font that works best with your design, and always<br />

be consistent throughout whatever you’re working on.<br />

DISPLAY TYPEFACE<br />

BELLABOO<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

0123456789<br />

BODY TYPEFACE<br />

Futura PT Light<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

0123456789


PATTERNS<br />

These patterns reflect our fun side. Use them to over pictures<br />

and as banners to put some energy in our documents.<br />

<strong>Brand</strong> <strong>Book</strong> p. 16


ICON SYSTEM<br />

Use these illustrations as symbols that represent the different<br />

aspects of Bottle for Botol.<br />

Turtle Retail Education<br />

Students<br />

Recycling<br />

Cross-Cultural<br />

Relationship<br />

<strong>Brand</strong> <strong>Book</strong> p. 17


APPLICATIONS<br />

As you can see, a combination of the patterns provides for<br />

a unique brand look and feel. Be sure to refer to our colour<br />

palette when creating or designing these elements.<br />

<strong>Brand</strong> <strong>Book</strong> p. 18


INSPIRATION<br />

We want to project<br />

our values of fun,<br />

transformative, steadfast,<br />

togetherness, and<br />

everyday actions through<br />

our voice and image. Here<br />

is some inspiration.


questions?

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