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MARKETING PLAN
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Pre-Inspection. A pre-inspection is one way to protect your asset and make sure that<br />
you don’t lose out during home inspection negotiations. You will be able to make vital<br />
repairs before they are discovered by the buyer. Buyers can review the inspection report,<br />
verifying that repairs have been made, which will enable your transaction to move along<br />
smoothly with fewer surprises. Platinum<br />
Pricing. Pricing your home based on a competitive market analysis will allow you to set<br />
the best price on your home so that it will sell within your time frame and pass an<br />
appraisal. Platinum Gold Silver<br />
Seller’s Home Warranty. A home warranty protects you from unexpected expenses<br />
during the listing period and transfers that protection onto your buyer at closing for their<br />
first year of ownership.. Platinum Gold Silver<br />
Pre-Title Commitment. A Starck Title pre-title commitment will reduce your risk of<br />
any title problems at closing. Platinum Gold Silver<br />
Staging. Preparing your home for sale begins with professional staging. A Professional<br />
staging consultation will help to highlight the most beneficial features of your home.<br />
Multiple levels of service are available. Platinum Gold Silver<br />
Professional Photography. Pictures engage the consumer, if a buyer doesn’t like<br />
what they see online, they are less likely to schedule a viewing. Professional<br />
photographers will produce high quality, high resolution images to encourage physical<br />
walk through traffic. Silver Premium Photography Platinum Gold Ultra Premium<br />
Photography with Creative Studio Services<br />
YouTube Video. The professional photographs will be used to create branded and<br />
unbranded tours which are uploaded onto YouTube and syndicated to websites.<br />
Platinum Gold Silver<br />
Matterport Virtual Tour. Cutting edge technology will be used to allow out of area<br />
visitors to virtually walk through your home using Google Goggles, a smartphone, or right<br />
from my website. Platinum
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Electronic Lock Box. An electronic lock box can be placed on your property to increase<br />
showings and provide you with the security of knowing who has shown your home. Platinum<br />
Gold Silver *Listing Agent may accompany showings upon request<br />
Reflective Yard Sign. A Berkshire Hathaway HomeServices Starck Luxury Collection<br />
reflective sign will be professionally installed on your property with riders as needed.<br />
Platinum Gold Silver *Seller may request no signage<br />
Counter Display. An informational portfolio containing most things a buyer would want to<br />
know – survey, school information, utilities, homeowner’s association information, contract,<br />
etc. This information will give buyers the confidence to write a contract. Platinum Gold Silver<br />
Multiple Listing Service (MLS). Your home’s information will be entered into the<br />
Midwest Real Estate Data database, exposing your home to thousands of Realtors® in Illinois,<br />
Indiana, Iowa, and Wisconsin.<br />
Platinum Gold Silver<br />
Coming Soon Campaign. It’s human nature to want to be in the know. Prior to your<br />
home going public in MRED, it will be entered into the Private Listing Network in order to<br />
encourage a “buzz”. Platinum Gold Silver<br />
VIP Neighbor Event. I will host a private “Curious Neighbor” VIP “open house” to<br />
introduce the neighbors and invited guests to your home which will create a buzz about your<br />
property. Platinum Gold<br />
Color Brochure. Professional photographs will be utilized by Starck’s graphic designer in<br />
order to provide a full color brochure. Gold Silver<br />
Premium Color Brochures. Professional photographs that have been visually enhanced<br />
will be utilized by Starck’s graphic designer in order to provide robust 8+ page full color<br />
brochures specially designed for Luxury Collection properties. Platinum<br />
<strong>Marketing</strong> System. Your home will be entered into our <strong>Marketing</strong> Resource, and Inside<br />
Starck marketing systems. Platinum Gold Silver
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Internet Exposure. Your home’s information will be featured not only on<br />
HomesIn<strong>Apple</strong><strong>Creek</strong>.com, but also in 12 different languages on BerkshireHathawayHS.com<br />
and StarckRE.com as well as syndicated on REALTOR.com, Zillow.com, Trulia.com, and the<br />
nation’s largest ancillary real estate web sites. Platinum Gold Silver<br />
Enhanced Internet Technology. You will be emailed weekly reports quantifying the<br />
number of internet visitors that have viewed your property. In addition, you will have Inside<br />
Access© so that you can keep up to date about your market. Inside Access© offers a<br />
dynamic way for you to stay up to date on the competition. Platinum Gold Silver<br />
Property Specific Web Page. Your property is deserving of a personalized domain<br />
name which sends interested buyers directly to your home online. Platinum<br />
Mobile. A mobile optimized version of your home’s information will be entered into the<br />
HomeSnap mobile platform making it available literally in the palm of buyers’ hands. Go to<br />
HomeSnap.com to see how effective this system can be. Platinum Gold Silver<br />
Mobile Web Ads. Mobile ads are reaching buyers with property specific, demographically<br />
targeted mobile web ads that appear throughout the Google Chrome Browser on mobile<br />
and desktop sites. Platinum<br />
Social Media. Your home will be strategically promoted on social media platforms such as<br />
Facebook, LinkedIn, Pinterest, Google+, and Twitter. Follow @applecreekteam Gold Silver<br />
Broker Tour. I will host a Realtor® only “Broker Tour”, which allows real estate<br />
professionals the opportunity to preview and inform their buyers about your home. This will<br />
take place on the first area tour day after your home’s listing goes live. Silver<br />
Premium Broker Tour. A “Broker Tour” which offers light refreshments and a raffle or<br />
small appreciation gift. Gold<br />
Ultra Premium Broker Tour. A “Broker Tour” which offers a fully catered luncheon and<br />
a raffle or small appreciation gift. Platinum
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Open House. With your permission, an open house allows unrepresented buyers to view<br />
your property. Statistics show that 43% of buyers viewed the house via an open house<br />
before making an offer. Days prior, a sign will be placed in front of your home promoting the<br />
open house. A targeted promotion online will boost attendance. Platinum Gold Silver<br />
Direct Mail to Neighbors. Direct mail allows your neighbors to learn about your<br />
property so that they can help to spread the word and advertise to potential buyers in their<br />
sphere. A postcard campaign beginning with a color “Just Listed” postcard will go out to 50<br />
neighbors closest to your home. Platinum Gold<br />
Personal Contact. Direct mail and internet are fine for communication but that limits the<br />
audience. Personal contact with people throughout the community is also an important part<br />
of any well rounded marketing strategy. Platinum<br />
Buyer/Realtor® Survey. A survey will be sent after every confirmed appointment,<br />
requesting buyer and Realtor® feedback on their showing of your home. Platinum Gold<br />
Silver<br />
Relocation Program. Information on your property will be listed in the Berkshire<br />
Hathaway HomeServices relocation packages that go to major employers. This will increase<br />
your exposure to relocating buyers. Last year, one in four buyers was from out of town.<br />
Platinum Gold Silver<br />
Peer Network <strong>Marketing</strong>. <strong>Marketing</strong> to an elite network of real estate professionals<br />
makes sure they and their clients are aware of your home. Platinum Gold Silver<br />
Weekly Contact. You will receive an update on the local market, showings and feedback,<br />
and the marketing of your home as well as to answer any questions you may have. Platinum<br />
Gold Silver<br />
Transaction Management. The details of your transaction will be communicated to your<br />
attorney, lender, and the title company to ensure that your contract closes – and you can<br />
move ON TIME! Over 80% of our contracts close on or before the date written in the<br />
contract compared to an industry average of less than 50 percent. Platinum Gold Silver
The <strong>Apple</strong> <strong>Creek</strong> <strong>Team</strong> of Berkshire Hathaway HomeServices<br />
Starck Real Estate<br />
Office: 815-338-7111<br />
Direct: 815-276-4558<br />
Web Site: HomesIn<strong>Apple</strong><strong>Creek</strong>.com<br />
Email: <strong>Team</strong>@HomesIn<strong>Apple</strong><strong>Creek</strong>.com<br />
© 2017 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire<br />
Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
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