COMMON MAGAZINE EUROPE - FALL 2017
This issue is all about the latest tech available right now, and a little bit everything else that makes COMMON. a great lifestyle mag. We have exclusive interviews from the tech world as well as in the fashion world. Ready to 'fall' into action? Dive in!
This issue is all about the latest tech available right now, and a little bit everything else that makes COMMON. a great lifestyle mag. We have exclusive interviews from the tech world as well as in the fashion world. Ready to 'fall' into action? Dive in!
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<strong>2017</strong> <strong>FALL</strong>//<strong>COMMON</strong><br />
AAAAAAAAAAAAAAAAAAAAAAAAAAAA<br />
AAAA<br />
you like to reinvent?<br />
We love designing products that make life<br />
on the road easier. We’re constantly looking<br />
around us, observing the world, and trying<br />
to pinpoint places where life can be<br />
improved – and become more fun. That’s<br />
how we started: we saw how parents<br />
struggled when they went out with their<br />
families. They were pushing around strollers<br />
that were not only impractical – but ugly!<br />
We decided to change that. We happened to<br />
start off with strollers, but Bugaboo has<br />
always been a mobility brand at heart. So,<br />
we’ve just launched a luggage system, and<br />
next, we’re looking at making something<br />
that will change the way people think about<br />
commuting to work.<br />
Sticking with the theme of mobility, what<br />
are the objects that will be involved in the<br />
most interesting design evolution of the<br />
years to come?<br />
Everyone’s excited about electric cars right<br />
now, and I think we’ll see a lot more activity<br />
in that area. But I’m Dutch, so I prefer bikes!<br />
I grew up fixing and tinkering with bikes.<br />
They’re incredible pieces of design — so<br />
simple and useful, and really good from a<br />
sustainability point of view. But the basic<br />
design hasn’t really changed very much in<br />
over a century. So I feel very excited about<br />
personal mobility solutions based in the<br />
world of bikes, mopeds, and scooters. We’ve<br />
got a game-changing design in the works,<br />
and I think we’ll see a lot more fun and<br />
inspiring ideas coming in<br />
this area.<br />
Performance, functional innovation,<br />
aesthetic quality, identity, thought content:<br />
which of these values has the most<br />
importance in your design vision?<br />
We follow an iterative design process where<br />
functional performance and aesthetic<br />
quality cross-fertilize through integration.<br />
One of our guiding design principles is; “no<br />
beauty without performance”. Making<br />
something just look great won’t cut it at<br />
Bugaboo. All of our products are high<br />
performance, which means they function far<br />
above expectation – and are made to last for<br />
years.<br />
Visit www.bugaboo.com/luggage<br />
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