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OUR COMPANY<br />
<br />
<br />
ValueMedia Limited is a Technology and Media Advertising<br />
solutions provider<br />
Established in 2011 as a limited liability company<br />
ValueMedia is the largest in-transit advertising company in<br />
Nigeria, with over 18 million viewers on a monthly basis.<br />
<br />
Our platform stretches from BRT Buses to the Newly commissioned<br />
Ferries on the Lagos Waterways, and outdoor billboards in high<br />
traffic areas.
OUR NETWORK
TRANSIT NETWORK<br />
BRT<br />
ValueMedia has been awarded a<br />
concession Primero Transport Services<br />
Limited who are the regulated by the<br />
Lagos State Metropolitan Area Transport<br />
Authority (LAMATA)<br />
The Agreement authorizes VM to install,<br />
operate and maintain LCD screens within<br />
400 Mass Transit Buses.<br />
Currently running Audio and Visual Display<br />
Units on 400 Mass Transit Buses, with<br />
14,000,000 Viewers on average monthly
BRT TELEVISION NETWORK
BRT TELEVISION NETWORK
TRANSIT REACH – B.R.T<br />
<br />
DEMOGRAPHIC – MEDIUM TO LOW INCOME EARNERS<br />
No of Buses: 400<br />
No of Commuters Daily: 460,000<br />
<br />
Average No of Commuters Monthly:14,000,000<br />
Passenger Flow (Peak Period): 360000<br />
Passenger Flow (Off Peak): 100,000<br />
BRT Route: IKORODU- MILE 12- IKEJA – MARYLAND – YABA –<br />
SURULERE – APAPA - CMS – TBS (Busiest Route in Lagos)<br />
<br />
Passenger capacity/bus: 80 (37 sitting/43 standing)<br />
Daily Passenger Flow/Bus: 1500<br />
Source: World Bank/LAMATA
BRT TV RATES<br />
RATE DURATION NO OF BUSES NO OF VIEWERS TOTAL COST<br />
N40,000 30 DAYS 50 2,000,000 N2,000,000<br />
N25,000 30 DAYS 100 4,000,000 N2,500,000<br />
N20,000 30 DAYS 200 8,000,000 N4,000,000<br />
N10.000 30 DAYS 300 12,000,000 N3.000,000<br />
N7,000 30 DAYS 400 16,000,000 N2,800,000
BRT ROTATION<br />
25 impressions daily (Mon- Sat)<br />
10 impressions during the morning run (peak period:<br />
6.30am – 10am)<br />
5 impressions during the off-peak period: 10am –<br />
4pm<br />
10 impressions during evening run (peak period: 4pm<br />
– 8.30pm)<br />
Sunday Free<br />
Online Monitoring Platform
ONLINE MONITORING PLATFORM
ONLINE MONITORING PLATFORM
ONLINE MONITORING PLATFORM
BRT EXTERIOR BRANDING<br />
RATE NUMBER OF BUSES DURATION<br />
N150,000 1 30 DAYS<br />
•Duration and No of Buses can lead to further discounts<br />
•Client is to provide print and content materials<br />
•Price includes LASAA and other regulatory fees<br />
•Price includes Printing and installation
PICTURES
BRT INTERIOR BUS BRANDING<br />
PRICE NUMBER OF BUSES DURATION<br />
N110,000 1 30 DAYS<br />
•Discount applies to Volume or Duration<br />
•Client is to provide print and content materials in Coral Draw<br />
•Price includes LASAA and other regulatory fees<br />
•Price includes Printing and installation
BRT INTERIOR – HANDHOLDERS
BRT INTERIOR – BACK OF SEATS
OUTDOOR BILLBOARD - ONIRU<br />
BILLBOARD<br />
ValueMedia operates 2<br />
outdoor billboards on the busy<br />
Oniru Market Road, along the<br />
alternative route to the Lekki<br />
Expressway.<br />
The billboards are situated<br />
above “The Shoppes”<br />
shopping centre, an ultramodern<br />
lifestyle shopping<br />
centre that will cater to the<br />
needs of the Oniru and<br />
Lekki neighborhoods.
BILLBOARD REACH<br />
ULTRAWAVE<br />
LED<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Billboard Size: 15FT BY 41 FT<br />
Location: Oniru Market Road<br />
Daily Traffic: 15,000 cars<br />
and 3000 pedestrians daily<br />
Demographic: Low, High and<br />
Middle Income Earners<br />
Vantage radius: 1 Mile<br />
Online Monitoring Platform<br />
Coverage: 24 hours<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Billboard Size: 9FT BY 4FT<br />
Location: Oniru Market Road<br />
Daily Traffic: 15,000 cars<br />
and 3000 pedestrians daily<br />
Demographic: Low, High and<br />
Middle Income Earners<br />
Vantage radius: 400 yards<br />
Online Monitoring Platform<br />
Coverage:12 hours<br />
Source: World Bank/LAMATA
BILLBOARD RATES AND ROTATION<br />
ULTRAWAVE<br />
LED<br />
<br />
N1,500,000 per month<br />
<br />
N700,000 per month<br />
<br />
N4,000,000 per quarter<br />
<br />
N2,000,000 per quarter<br />
<br />
N12,000,000 per year<br />
<br />
N7,500,000 Per year<br />
<br />
24 hour Coverage<br />
<br />
12 Hour Coverage<br />
<br />
Online Monitoring<br />
<br />
Online Monitoring<br />
<br />
1 mile vantage coverage<br />
<br />
400 Yards Vantage coverage
VM DEVLIVERABLES<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Audio and Visual Display Units<br />
Outdoor Billboard Coverage<br />
400 Buses<br />
5 Ferries<br />
2 Billboards<br />
Over 2,500,000 Viewers Monthly<br />
Online Monitoring Platform
OUR VALUED CLIENTS
WHY CHOOSE US<br />
Steady channel for the dissemination of information, and ease of<br />
execution of promotions and other marketing campaigns<br />
Ability to reach key demographics within Nigeria<br />
Additional Revenue Generation through the success of VM campaigns<br />
Retention of consumer brand loyalty<br />
Creation of a communal feel in advertising campaigns<br />
Availability of quality feedback on customer response and<br />
perception through interactivity (relative to other marketing channels)<br />
Objectively verifiable Return on Investment (ROI) on marketing<br />
expenditure
CONTACT US<br />
<br />
Email: Info@valuemedia.com.ng<br />
Phone Number: 07055457488; 08091046412<br />
<br />
<br />
Website – www.valuemedia.com.ng<br />
Address: 2 Faneye Street off Borno Way Alagomeji Yaba Lagos
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