Global Automotive Heads-up Display (HUD) Market, 2015 – 2021


Global automotive heads-up display (HUD) market will reach USD 1,291.68 million in 2021, growing at a CAGR of 21.68

Published By: Zion Market Research

Global Automotive Heads-up Display (HUD)

Market is Expected to Reach USD 1,291.68 Million

in 2021

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Automotive Heads-up Display (HUD) Market

Zion Market Research has published a new report titled “Global Automotive Heads-up

Display (HUD) Market (Combiner-projected HUD’s, Windshield-projected HUD’s) for

Mid-size Car and Premium Car- Global Industry Perspective, Comprehensive Analysis,

Size, Share, Growth, Segment, Trends and Forecast, 2015 2021”. According to the

report, demand for global automotive heads-up display market was valued at USD 411.57

million in 2015, is expected to reach USD 1,291.68 million in 2021 and is anticipated to grow at

a CAGR of slightly above 21.68% between 2016 and 2021. In terms of volume, the

global automotive heads up display market stood at above 1.26 million units in 2015.

Head-up display (HUD) technology plays a major role in the automotive and aviation application.

The enhanced reality is an emerging trend in the head-up display market. The automotive

heads-up display is a transparent screen that shows data in the car without requiring users to

look away from their usual viewpoints. A typical HUD consists of a display unit and a processor

or HUD computer. A combiner, projector unit, display panel, and video generator are some

primary components of HUDs. The situational awareness and enhanced safety margins in

automotive and aviation areas are increased with the help of HUD. HUD systems are used to

project information on the windshield, which alert user of lane markings, turnings, to identify

the object.

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Automotive Heads-up Display (HUD) Market

Increasing awareness of related benefits of HUDs helps to avoid road accidents. Rising

disposable income coupled with increasing demand for transportation services in large amount

drives demand of vehicles in emerging economies. The continuous rise in the number of vehicles

and accidents on the road is leading to strict safety regulations in all countries. This force

consumers to focus on safety-related features in cars like HUDs. In addition, various automotive

original equipment manufacturers and suppliers are expected to further increase the awareness

of the benefits of HUDs among the general population which helps to grow the market of the

automotive heads-up display. The rising necessity of a safe, comfortable, and well-located

lifestyle among people has been leading to the fast development of the automotive heads-up

display market globally.

Global automotive heads-up display market is segmented on the basis of product type and

applications. On the basis of product type, automotive heads-up display market is subdivided

into combiner-projected HUD’s and windshield-projected HUD’s. Windshield-projected HUDs

dominated the automotive HUD market in China with a 94% market share in 2015. Windshieldprojected

HUDs are witnessing strong demand from end users across the globe. There are

various display technologies being incorporated by HUD manufacturer’s gives lucrative

opportunities to automotive HUD market. DLP projection technology and LCoS which is

reflection-based display technology are some technologies used while manufacturing HUDs.

On the basis of application, automotive heads-up display market is divided into mid-size cars

and premium cars. Automotive heads-up display market was dominated by the premium cars

due to the advance technology incorporation. China is a high growth potential market for

premium cars and recorded extraordinary growth in 2014. In 2015, premium cars witnessed

significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche,

and Volkswagen. High technological innovation and more comforts are some of the key factors

which make premium cars dominating segment in the market. A healthy economy and

increasing individual income in China are driving demand for mid-size car sales. However, price

Automotive Heads-up Display (HUD) Market

sensitivity of mid-size car customers and high cost due to the high ASP of HUDs lowers the

adoption of HUDs in this sector.

North America was the leading region for automotive heads-up display market and accounted

for significant share of the total market 2015. Asia Pacific is expected to be the fastest growing

market due to the strong growth of automotive industry in China and India. Asia Pacific is

followed by Europe and the Middle East & Africa. Demand for automotive heads-up display from

Latin America is anticipated to grow significantly during the forecast period.

Some of the major participants in automotive heads-up display market include Panasonic,

Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki

Corporation, and Visteon Corporation.

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Automotive Heads-up Display (HUD) Market

Zion Market Research

Address: 4283, Express Lane, Suite 634-143, Sarasota, Florida 34249, United States

Tel: +1-386-310-3803 GMT +49-322 210 92714

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