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Top Mistakes 1. Tech Talk & Selling Features Not Benefits 2. Under Valuing Software 3. Pushing the Download NOT the Sale 4. Measure, Track, Measure Some More
Tech Talk Do not talk about your software in technical terms. Example 1 – Tech Talk: Once a user initiates a search or clicks on one of the generated links, the engine tracks the full interaction, including every subsequent search request and every click on an generated link. Huh??? Example 2 – Non-Tech Talk – Simple Terms: Understand how website visitors are navigating your website! The software will track all actions on your website. Track what your potential customers are searching for and clicking on! This will help you determine what sales copy is effective and what is of interest to your website visitors. Make more money by understanding your customer’s web surfing habits.
Page 1: Do’s and Don’ts for Software Ma
Page 5 and 6: Undervalueing Software 1. Perceived
Page 7 and 8: Downloads Not Tech Sales Talk Downl
Page 9 and 10: Meaure Track Tech Measure Talk Meas
Page 11 and 12: Upsells Based on $10,000 in Sales P
Page 13 and 14: Upsell Tech Tips Talk Upsell Tips C
Page 15 and 16: Percieved Tech Discount Talk Percie
Page 17 and 18: Upsell Ideas • CD ROMs or Media
Page 19 and 20: Listen to Your Customers Track Supp
Page 21 and 22: Using Time Wisely Limited Time Soft
Page 23 and 24: Search Engine Optimization (SEO) SE
Page 25 and 26: Diversify Software #1 Single Produc
Page 27 and 28: Leverage Relationships Develop Rela

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