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Aladdin_Fairmont_Case Study_071917_Digital

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A FULL-SERVICE DINING CENTER

TRANSFORMATION DRIVES SIGNIFICANT

UNIVERSITY REVENUE INCREASE

Food Costs

Cut By

22%

Labor Costs

Cut By

14%

Direct Costs

Cut By

4%

RESULTS

121%

Meal plan

PARTICIPANT GROWTH

CASE STUDY

FAIRMONT STATE UNIVERSITY

Situation Overview

With a dated and dysfunctional kitchen and servery, and poor campus image of Dining Services,

Fairmont State University knew a complete overhaul was necessary. Our client wanted to improve

food service products and services, as well as become an active campus community participant.

268%

Retail

PLAN INCREASE

244%

Catering &

Conference

SALES INCREASE

231%

Vending

SALES INCREASE

Percentages represent timespan over life of the contract.

Business Challenge

The University contacted Aladdin with goals to increase meal plan participants, overall food

service sales and the University financial return. Food costs, labor costs, and national brand

royalties and commissions needed to be drastically reduced.

Our Solution

We proposed an aggressive total retail venue renovation to enhance dining plans and services,

and provide much-needed employee training.

Key elements:

``

Meal plans increased from 3 to 19 offerings, with Bronze, Silver, Gold and Platinum levels

»»

Trendsetting, healthy menu options

»»

Quarterly campus visits by Aladdin dietitians for personal consults and nutrition

workshops

»»

Gluten free, vegan and vegetarian options

``

``

``

Service hours expansion featuring new products focus (specials, grab-and-go, convenience

items expansion)

Starbucks coffee shop addition

Extensive staff trainings and expanded monthly customer service offerings


Impact

``

``

``

New dining facility

University enthusiastically endorse Aladdin’s

corporate support and local management team

Fairmont University serves as a key tour and

reference account

``

Aladdin presented 2015 President’s Award —

Marion County Chamber of Commerce

``

``

‘‘

Top-ranked customer service survey results for

nearly 15 years

Successful culinary arts program providing job

placements, internship opportunities, and paid

practical experiences (established by Aladdin, in

collaboration with local community college)

»»

$260k+ in donation funds from Aladdin

to program for over 13 years

From their wide variety of food

offerings to the wonderful job they do

catering events to providing dollars

for student scholarships, Aladdin goes

above and beyond…we simply couldn’t

ask for a better partner.

— Dr. Maria C. Bennett Rose

President, Fairmont State University

How We Implemented the Program

``

``

``

``

``

``

+11,465%

Financial return to university

OVER LIFE OF CONTRACT

Temporary dining services facility for nearly 2 years

during construction of new student union (Falcon

Center) and dining facility

Consistent, professional uniform standards

Digital LED signage with web-based content system

Complete Aladdin systems and procedures

implementation, including: inventory, production

and prep, orders, cash handling procedures,

customer service training, safe food handling, and

ServSafe® certification

Eliminating national fast food brands (Burger King)

and replacing with regional and Aladdin managed

brands (Ciabatta’s, Hershey’s, Starbucks)

Aggressive campus-wide marketing program

ELIOR NORTH AMERICA 2017

Elior North America is

backed by the strength

and resources of Elior,

the third-largest group in

Europe for Contract Catering

and Support Services.

Through our commitment

to exemplary service and

culinary innovation in the

middle market, we use

food to create positive

experiences and build

relationships that improve

lives every day.

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