TIMELESS MAGAZINE Issue 02
Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience. Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.
Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere
between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience.
Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.
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OCTOBER 2017
TIMElessTM
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TI M ELES S MAG ISSUE 02 OCTOBER 2017
JOE SHIRIMANI IS
AN ARTIST WHO
HAS STOOD THE
TEST OF TIME
PENNY PENNY LEAPS
FROM DISCO TO
HOUSE
TZANEEN BORN MODEL
MAKING IT BIG
THE MAN BEHIND
BHENDO GAMES
MEET POLOKWANE’S
TRAILBLAZING DJ DUO
K’ZELA & STYLISH DJ
LIMPOPO BORN
JAZZ MUSICIAN
WHO MADE A
NAME FOR
HIMSELF IN
THE UK
DJ SBU IS BACK
IN BUSINESS
KNOWING THE
LEGENDARY DJ
GANYANI BETTER
M.QUE OF THE
CITY RAINS FAME
6 000780 220197
THE MOST CELEBRATED XITSONGA
TRADITIONAL ARTIST OF ALL TIMES
DR Thomas Hasani Chauke
ISSUE 02
TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
www.bgmpmedia.co.za
BGMP Media Group
Timeless Mag, we speaks to an ever-inflating audience of diverse, young creative South
Africans. If you have to put the our audience in a box and profile them, you'd find a racially
diverse group of ingenious, intelligent South African males & females, aged anywhere
between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones,
desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African
experience.
Our aim is to produce the most relevant South African culture mag that interrogates, reflects
and represents Southern Africa cultures, influential individuals, music and reality. We talk
credibly with an influential, discerning, creative & racially-intergrated segment - majority of
young South Africans.
CONTENTS
PAGE
# Knowing the legendary Dj Ganyani better.................................. 3
..
# Joe Shirimani is an artist who has stood the test of time............ 6
BGMP Media Group 2017
Timeless Magazine
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Godlive Masinge
EDITOR
Godlive Masinge
DESIGNER
Godlive Masinge
COPY EDITOR
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DIGITAL EDITOR
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EDITORIAL ENQUIRIES
info@bgmpmedia.co.za
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078 601 9316 (Whatsapp)
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# Dj Brian Rikhotso of Munghana Lonene FM............................... 8
# Does burnt food give you cancer................................................. 9
# Limpopo born Jazz musician who made a name for himself
in the UK........................................................................................ 10
# Meet Polokwane’s trailblazing Dj Duo.........................................13
# Easy relationship hacks to be a better partner............................14
# The most celebrated Xitsonga traditional artist of all times.........15
# Steps to being the musician you always wanted to be................16
# M. QUE of the City Rains fame...................................................18
# Tzaneen born Model making it big...............................................21
# Top mistakes that new artists make when starting out.................22
# Penny Penny leaps from Disco to House....................................23
# Tips to ensure that your franchise is a success...........................24
# What you didn’t know about Beka Ntsan’wisi..............................25
# Talent alone is not enough...........................................................26
# The Journey of Dj Soul Crusher of Munghana Lonene FM.........29
# Message to all performers...........................................................30
# The man behind Bhendo Games.................................................31
# Benefits of knowing music industry deals....................................32
# Dj Sbu is back in business...........................................................34
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KNOWING THE LEGENDARY DJ GANYANI BETTER
Ganyani, known to his parents as
Ganyani Frederick Tshabalala; was
born in Meadowlands – Soweto on Djthe 19th of January a couple of
decades ago. He is the founder and Chief
Executive officer of Ganyani Entertainments,
a focused music operation and equipment
company that has an established urban and
contemporary pop and house collection.
Ganyani Tshabalala has been in the music
industry for over 20 years. With his great passion
for music, at the age of 15 he started
teaching himself several DJ techniques to
manipulate the prerecorded music. These
include cueing, equalization, phrasing and
beat juggling etc. to perform the transitions
and overdubs of a number of sources in a
more creative way. Today he is a professional
DJ who masters the technique of using
harmonic mixing for choosing compatible
songs. This has made him and other local
DJs to be the pioneers or the grandmaster
of this entertainment technique in the
country.
DJ Ganyani is classified as a mobile DJ with
turn-tablism as his main article. He travels or
tour with his own sound systems and play
from an extensive collection of pre-recorded
music, on various media, to wow targeted
audiences. He works for hire at private functions
such as receptions, religious ceremonies,
school dances; but also seen
frequently in bars, nightclubs, neighborhood
parties, block parties and product launches.
To date he has achieved the following
milestones:
# Becoming a household name amongst the
youth in South Africa and the SADC region
particularly in Lesotho, Swaziland, Mozambique,
Zimbabwe and Botswana.
# He is a DJ of choice for Orlando Pirates
FC and the South African Football Association.
# Released a compilation of the Simunye
House Grooves Vol. 1&2 on invite by
SABC 1 to broaden their Simunye brand
appeal to the youth.
By Godlive Masinge, Image sourced online
# Received a Gold Disc Award for Simunye
House Grooves (This award was for
achieving the client’s objective).
# Honored by Castle Loud for his exceptional
skills and given an Achievers Award.
In addition to the two albums above, Dj Ganyani
has produced more than eight albums,
In The House featuring Ganyani, Ganyani’s
House Grooves 3 and the Ganyani’s House
Grooves 4, 5, 6, 7, 8 and 9. These albums
have been each awarded a Gold Disc for
having sold over 25 000 units and they are
still going strong. He has tutored, mentored,
and inspired the likes of the late DJ Khabzela
of YFM, DJ Mbuso, DJ Bradley, DJ Slender
(Cape Town’s popular DJ); also the ever
popular Mpho Tsedu of PhalaPhala FM and
Muvhango fame. He recently signed De
Mogul of “Komkokotlong” fame under his
stable.
He was a nominee in the 2006 Metro FM
Awards in the category “Best Club DJ”. The
year 2007 has seen the Master’s addition to
the House Grooves by releasing yet another
album, Ganyani House Grooves 5 which also
reached gold status in 3 months of its release
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Three tracks on this album were produced by
the East Rand’s most loved DJ Clock. That
very same year has also seen DJ Ganyani
crowned one of the South African House
Legends for his contribution in the music
industry by Brandhouse. In 2010, DJ Ganyani
released Ganyani House Grooves 7, which
was also nominated for the Metro FM Awards
for Best Compilation. 2011 has seen DJ Ganyani
assembling what he calls Ganyani
Entertainment Family, they re-leased an
album called 1st Gathering. In 2012 he released
Ganyani’s House Grooves 8 album
that reached gold status and it is still going
strong with hit tracks like “BeThere” featuring
Mlu & Big Nuz; & “Xigubu” featuring Fiesta
Black. These songs were well received by
the masses of the SADC region (the likes of
South Africa, Lesotho, Swaziland, Mozambique,
Zimbabwe and Botswana). Every single
song on the album has a unique feel about it
and as for the album, it has been the number
1 selling album in the country for more than
10 weeks at Musica Stores.
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The journey of Ganyani’s House Grooves 8
Dj Ganyani Feat. Mlu & Big Nuz - “Be There”
was the first single and paved the way for
the album and took it to the top with the
electrifying performance at the Metro FM
Awards. It also stayed on the number 1 spot
for weeks on radio stations around South
Africa.
# “Be There” was on the chart for 16 weeks
on Capricon FM.
# Dj Ganyani Feat. Fiesta Black - Xigubu,
this single has been number 1 on the Top 40
local best played and In the world it was
number 4 after RobinThicke, Justin Timberlake
& Daft Punk! It’s all because of DJ Ganyani
and friends.
# “Xigubu” was on the Capricorn FM Charts
for more than 17 weeks on the chart and 5
weeks on the number one spot).
# “Xigubu” was also nominated at the
category called Xitsonga House Song for
Xitsonga Music Awards 2013 at Munghana
Lonene FM.
# “Xigubu” Music video was nominated for
the Best Dance Music Video on the Channel
O Music Awards in 2013.
# “Xigubu” was nominated for Best Collaboration
and Best Hit Single on the Metro FM
Awards in 2014.
# “Xigubu” was nominated for Kia Record of
the year award at the SAMA Awards 2014.
# “Xigubu” was also nominated for Song of
the year award on the MTV Awards in 2014.
Ganyani House Grooves 8 album went up to
no. 10 on the Top 50 Musica International
Chart and it was no. 3 0n the Top 20 local
chart. After the success of Ganyani's House
Grooves, he came back with blazing tunes on
Ganyani’s House Grooves 9. He came back
on the scene with a blazing new single titled
“Lengoma”, the single was the lead single off
his album Ganyani’s House Grooves 9 which
was released in September 2015. “Lengoma”
features G-Kah and was on high rotation on a
number of radio stations including Metro FM,
YFM, Kaya FM, Ikwekwezi FM and 5FM
among others. Dj Ganyani’s Second single
“Talk To Me” which features Layla on vocal is
still the talk in town even today, topping
charts every week since the release and it is
on high rotation on all National and Community
radio stations, the same can be said
about "Ntoni" because the legend never disappoints.
2016 also saw Dj Ganyani being
nominated on the FAME SA Awards which
were organized in Limpopo, he was nominated
alongside K’zela & Stylish Dj, Brazo Wa
Afrika and South Africa’s much talked about
King Monada of the "Oska Borha Moreki"
fame on the same category.
The album - Ganyani’s House Grooves 9
featuring artists such as Layla, Wandaboy,
G-kah, Hloni & Skye Wanda among others, it
is more up-tempo, laid back and soulful. The
single Dj Ganyani Feat. Layla - Talk To Me
was nominated for song of the year at the
Metro FM Music Awards earlier this year -
February 2017 and he was also nominated
for Artist Of The Year (Listeners Choice) for
the MMA’s.
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Joe Shirimani is an artist who has stood the test of time
By Godlive Masinge, Image sourced online
"Vatsonga need
to stand up &
work harder.
We must stop
expecting
people to do
things for us”
Veteran musician, singer and producer-
Joe Shirimani is a multi-award-winning
artist who has stood the test of time.
Many of the artists who entered the music
industry at the same time that he did are nowhere
to be seen. Shirimani remains among a
few who are still pushing hard to be heard, he
remains stable and relevant to the music
industry.
Shirimani was born in Pretoria in 1968 and his
formative years were crucial to what he was
later to become in music. He remembers that
there were various linguistic influences, especially
in his Soshanguve hometown where
there were strong Setswana and isiNdebele
populations. “I started music at the tender
age of eight when my father bought a guitar
that he used to play in the evening to entertain
us at home. After learning to play the
guitar by using my father's, I bought my own
guitar,” he recalls.
Shirimani learnt to compose his own songs &
not only play other people’s music. This convinced
him to attempt a career in the music
business. “I decided to buy my own guitar to
practice my own song. I formed a youth band.
We called ourselves Kimayo (Kind Masters of
youth sound). The band was famous in our
village and used to play at weddings, halls
and at school concerts. People loved what
we were doing,” he said.
In 1992, Shirimani released a solo album,
titled "Black is Beautiful". The album was
released by BMB Records. It kick-started
his music career as a solo artist, introducing
him to the Xitsonga market with his Tsonga
Disco. Record companies started to recognise
and follow his musical abilities as an
artist and producer. In 1994, he discovered
and produced Esta M's album, "Sakamela",
which sold in excess of 50 000 copies
(platinum sales status) back then. In the
same year, he discovered and produced
Penny Penny's album "Shaka Bundu",
which sold in excess of 250 000 copies
(multi platinum). That was the beginning of
Joe Shirimani's true success in the music
industry - what a way to begin! After the
success of the other albums under his wing,
he then went on to release "Hambanini",
which had a hit track, "Notshi" in 1997. The
album also managed to sell more than 50
000 units. Who can forget "Xinengani xa
n'wa-mpfundla" by Hasani which was also
produced by Joe Shirimani.
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After massive success in his production; problems
and demands often come along with
success. Joe Shirimani left the music business
to answer to his ancestral calling to become a
traditional healer. He took a complete break
from the industry for several years.
After the completion of his training, he planned
a comeback and formed a group call Bangoni
Bandawu with Marhoya Chauke, Prince Rhangani
and Benny Mayengani. One of Joe Shirimani's
album after his comeback, "Ka Tika", is
currently number 1 in the Xitsonga Traditional
music in term of sales, radio play/charts. He
scooped the best Xitsonga Album in 2014 at
the South African Traditional Music Awards
(Satma), and the Dr Thomas Chauke Artist of
the Year at the Munghana Lonene FM awards
ceremony. Few days after the night, he pocketed
R60000 for scooping two accolades, including
the Best Xitsonga Duo-Group award. He
admits that though he is the king in this genre,
he went to the awards not knowing what to
expect.
"There were strong contenders but I had confidence
that I would win. It was a challenge to
stick to my traditions. There was a perception
that Tsonga people are inferior and should
always behave small. But I realized, and this
was emphasized at home, that the best thing I
could do was to be myself," Shirimani remembers.
At home he grew up with two sisters and a
brother. One of the sisters and the brother are
members of his new group Joe Shirimani Na
Vana Va Ndoda. The group worked together
from his Ndzhumba albums, starting from Banana,
Colour Block, Ka Tika, Hash Tag, Chukuta
Boom Boom, Pengula, Team Shirimani's
Ngura-Ngura and Bangoni Bandawu's Nyimpi
ya nghena among others. He explains his
music as a crossover between traditional
music & contemporary sounds, spiced with
rich Xitsonga lyrics & a neo-rhythmic disco
base. This is due to Shirimani's N'wamitwa
(Tzaneen) extended family roots that his
Xitsonga & message driven-approach has
remained strong.
What worries musicians these days is the
effect of piracy on their bread. Even for
Team Shirimani's stable which boasts
artists such as Joe Shirimani Na Vana Va
Ndoda, Khombo Shirimani, Madya-Kubomba,
Sayichology, Mr Post, Mapele, Mafamba,
Dj General-K, Mafosi and Mambawulele;
piracy has been detrimental.
"Penny-Penny used to sell 250000 copies.
We used to sell platinum. None of our records
sold less than 25000 copies. Today,
even if you strike it you know someone is
making more money off your music than
you. Sales are a disaster & we make most
money from performances," Shirimani says.
He believes that apartheid had such a big
effect on SABC radio presenters (except for
Munghana Lonene FM) that they only play
isiZulu & isiXhosa traditional music because
they still believe in tribal superiority.
"Vatsonga need to stand up & work harder.
We must stop expecting people to do
things for us," he concludes.
Other artists which were produced by the
Legendary Disco King Joe Shirimani includes:
Esta M, Penny Penny, Hasani, Prince
Rhangani, Benny Mayengani, Zoro Magoveni,
JK Khazamula, Mapele,Khombo Shirimani,
Madya-Kubomba, Sayichology, Mr
Post, Mafamba Salute, Dj General-K, Mafosi
and Mambawulele among others.
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DJ BRIAN RIKHOTSO OF MUNGHANA LONENE FM
By Godlive Masinge, Image provided by Dj Brian Concepts
Giyani Brian "DJ Brian" Rikhotso (born
1 January 1980) is a South African
Radio personality who co-hosts a
show called Phaphama on Munghana Lonene
FM. As of April 2015, Brian moved from
hosting the Afternoon Drive show Mphensa-
Mphensa & was paired with Sydney Baloyi
to co-host the flagship morning drive show.
EARLY LIFE AND CAREER
Brian was born in Soweto, South Africa. He
later moved to Bolobedu outside Tzaneen -
Limpopo. He attended Matshwi Primary
School in Bolobedu and subsequently completed
high school in Mokopane Senior Secondary
before training to be a Journalist at
Technikon Pretoria (now Tshwane University
of Technology. He began his broadcasting
career with Munghana Lonene FM in 2000
doing weekend shifts.
MUNGHANA LONENE FM
Brian has presented different shows on
Munghana Lonene FM. He first joined the
station in 2000 as a stand-in presenter,
mainly covering graveyards shifts while still
finishing his studies. He later started presenting
the African World Music Show
“Mindzhumba ya Afrika”, this is the show
that made a name for him and is one of the
best shows at Munghana Lonene FM. In
2003 he started presenting the afternoon
drive-show, swapping days with Conny
Mashimbye. He subsequently earned a
breakfast show slot in 2005, a programme
he kept till his resignation in 2007
In 2008 he rejoined the station & started
co-hosting the breakfast show Phaphama
with Sydney Baloyi. In 2009 the team was
joined by Tebogo Jacko Magubane as the
show's producer, a move that saw the show
reaching
new heights. Resulting from Phaphama's
Success, Dj Brian Rikhotso was moved to
the Afternoon Drive and paired with Thembi
“Thembzana Reloaded” Thobela and Nyiko
Sithole as the sports presenter until April
2015. In 2015 he was moved back to host
Munghana Lonene FM's most popular
breakfast show Phaphama.
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SIGNIFICANCE
At 23, Dj Brian Rikhotso was the first presenter
at the station to win an award (Best presenter
of the year) while only presenting two
weekend programmes. He also exposed the
listeners to a new blend of African music
mainly from SADC countries. His distinct
taste in music saw him being the first at the
station to play artist such as Salala from Madagascar,
Koffi Olomide Fally Ipupa Papa
Wemba, Kanda Bongo Man, from Democratic
Republic of the Congo and a variety of
musicians from Mozambique such as Zico,
Tabassily, Mr Bow. DJ Brian has released 3
albums under his name. In 2014, he made a
mark when he featured Tsalanang-Inspector
Mkhaba with his smash hit, “Bafikile”. This hit
single was later compiled on DJ Cleo's
Eskhaleni 9. His music video was playlisted
on local & National TV stations in RSA and
other neighbouring countries in Africa.
For reference purposes - http://theconversation.com/
PERSONAL LIFE
Dj Brian Rikhotso is a fan of Kaizer Chiefs
F.C., and occasionally remarks on their fortunes
during his show a culture that was intensified
during his time on the breakfast show
Phaphama where he occasionally had Soccer
debates with his co-host Sydney Baloyi
who is a die-hard fan of the rival Orlando Pirates
and a frequently mocked producer Tebogo
Jacko Magubane who supports Pretoria
based SuperSport United F.C.. DJ Brian
Rikhotso got married in 2004 to Zanele Carol
Rikhotso. He is the father of two boys, Thamsanqa
and Masingita and a girl Mbalenhle
Ndzalama Rikhotso. He also prefers to keep
his private life "Private".
Dj Brian Rikhotso also owns Bharule Communications,
a multimedia communications
company and DJ Brian Concepts, a communications
company that drives DJ Brian the
brand.
DOES BURNT FOOD GIVE YOU CANCER
Cooking at highest heat ruins health. If
you are offered a plate of blackened
braai food, you might think twice about
eating it. It's commonly thought that burnt
food could cause cancer. This is in part down
to one particular molecule that forms when
food is cooked at high temperatures, known
as acrylamide. But, the link between consuming
it in food & developing cancer is not so
clear.
Knowledge of acrylamide's potential dangers
are down to railway tunnel workers were building
in Sweden nearly 20 years ago. Cows
nearby started to show strange symptoms
staggering around and in some cases collapsing
and dying. An investigation showed they
had been drinking contaminated stream water
from a toxic molecule, acrylamide. The
workers were tested to see if they also had
unsafe levels in their blood, with a second
control group also had surprisingly high
amounts in their blood. At first it was thought
burgers might be the source. Then high
levels were found in fried potatoes, as well as
in coffee. It then became clear it was in food
heated above 120 Degrees Celsius, fried,
roasted or baked. But it must have been there
ever since cooking was invented.
You don't find it in uncooked or boiled food.
Dairy, meat or fish products are much less
likely to contain it. A golden rule has been
suggested: “cook food until it goes yellow, not
brown or black”. Though, if you cook at too
low temperature, you are less likely to kill off
bacteria, so there is more risk of food poisoning.
Scientists haven't established that it is
definitely a carcinogen in humans at the
levels typically found in cooked food. A 2015
review of available data concluded that
"dietary acrylamide is not related to the risk
of most common cancers".
MEATY CONCERNS
Going back to the barbecue, there are other
chemicals in meat that could be a concern.
These are generally from meat fat and juices
dripping onto flames in cooking. If you are
really concerned, you could also eat less
meat or replace the meat with vegetables
when grilling. Of course, your food may not
be as tasty, since grilling, baking or toasting
enhance flavour.
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LIMPOPO BORN JAZZ MUSICIAN WHO MADE A NAME FOR
HIMSELF IN THE UK
By Godlive Masinge - Images provided by Mphuzi Chauke
“Mama, you are
my shield because in the wars of life you
have fought for me [Mama, u xitlhangu
xanga. Etinyimpini ta vutomi undzi lwele]”
Mphuzi Chauke is a recording African
Jazz artist from Maphophe Village,
Limpopo Province, South Africa. He
has been in the music industry for over 11
years performing with his band in the United
Kingdom and recently in South Africa.
Mphuzi Chauke’s love for music started at
an early age. He grew up listening to legends
of XiTsonga Traditonal music by the
likes of Dr Thomas Chauke, General MD.
Shirinda and Samson Mthombeni. He
made his first guitar using a 5 litre tin of
Castrol Oil and fishing strings; and taught
himself how to play guitar. “I remember
making noise everyday to my mother and
my siblings playing my guitar”, he says.
Things took a turn when he went to the
University of Cape Town to study Civil
Engineering. “My next door neighbour had
an acoustic guitar and he used to play it
outside his flat”, Mphuzi adds. He asked
him to teach him how he played but he was
not interested, as a result he had to rely on
looking how he was playing and that’s
when he picked up few chords here and
there.
In the late 90’s Mphuzi Chauke started writing
his own African Jazz music hoping that one
day he will get a chance to record it and many
people will hear it. In 2002 he moved to live
and work in London, United Kingdom. One of
his luggage was his acoustic guitar. In 2005 he
was invited by the UK’s Green Party to perform
at their Annual Fundraising Event. This
time he had no band to play with. He asked
Dominic Angadi to join him and they performed
as a duo at this event. That was the beginning
of the realization of the life-long ambition to
pursue music. In 2006 he increased his band
line-up and was joined by Sam McGowan on
lead guitar, Keith Miller on second guitar, the
late Steve Bullen on bass and Thierry Deneux
on drums and percussions.
Together they performed at pubs and bars
around London including the Nottingham Live
Music Festival in 2007. In the same year
Mphuzi and his band Pamoja (Swahili for
togetherness) supported Oliver Mtukudzi and
the Black Spirit at a festival at Chepstow, in
Wales. They also performed at Kingston
Carnival in London. Sutchara Baton joined the
band as the backing vocalist together with
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Keith Miller who doubled up as a backing vocalist.
Steve Bullen was later replaced by
Dave Auguste on bass, Barry Wright also
played lead guitar and Kenny Chitsvatsva
(former Bundu Boys drummer) played drums
from time to time in the absence of Thierry
Deneux.
Mphuzi Chauke finally returned to South Africa
in 2013 and started working on his debut
album tittled Vuyani which was released on
the 01st of May 2016 and it is currently receiving
airplay on all SABC radio stations and
Community radio stations in South Africa.
Promotional activities that have been
planned to promote the album include Radio
Promotion campaigns on Public Broadcast
stations, Commercial radio stations,
Community and Campus-based firstly in
Limpopo Province and then outside Limpopo.
Appearances which were planned are currently
busy at shopping malls and private
events where the album is being promoted.
Mphuzi Chauke is the singer/songwriter, lead
vocalist and acoustic guitarist in his 9 piece
band. Victor Vukeya plays bass guitar in the
band while multi-instrumentalist and producer,
Judah Vukeya plays first keys. Drums
are played by Gudlhuza and lead guitar is
played by Tshepo. Finally, backing vocals on
the album are provided by: Sonnia Maluleke,
Tintswalo Manganyi and Vukosi Mabasa.
Mphuzi’s music addresses social issues
affecting ordinary people out there. For example,
in his song Mama, he pays tribute to
his late mother and other mothers who
raised children on their own.“Mama, you are
my shield because in the wars of life you
have fought for me [Mama, u xitlhangu
xanga. Etinyimpini ta vutomi undzi lwele]”,
the chorus goes. In his song: Vuyani, he
pays homage to many people who fought
and even died for our freedom and argues
that it is time to help rebuild the country now
that freedom has been attained.
Listening to Mphuzi Chauke’s debut album
Vuyani, one can only assert that this is just
the beginning of a great musical journey for
the artist supported by a great and capable
band. Mphuzi Chauke appeared at Mapungubye
Jazz Festival 2016, Limpopo Province’s
Premier event held at Polokwane
Cricket Field on the 17th December 2016
and shared the stage with legendary
Caiphus Semenya, Thandiswa Mazwai,
Zonke, iconic Angelique Kidjo and Selaelo
Selota among others. At the beginning of
2017, Mphuzi Chauke and his team have
appeared at one of Limpopo's biggest event
Marula Festival in Phalaborwa in February
and Xitsonga Music Awards in Giyani in
March.
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TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
MEET POLOKWANE’S TRAILBLAZING DJ DUO
By Godlive Masinge - Image provided by BGMP Media Group
"We have worked with
some of the big guns
in the music industry
and such collaborations
have been enlightening,”
These two Disc Jockeys started their
music careers as a DUO back in 2013
and have already been nominated for
the FAME 2016 Awards in the Best Dance
Group category alongside the Legendary Dj
Ganyani, Brazo Wa Afrika and Limpopo's
much loved King Monada of the "Oska
Borha Moreki" fame.
Karabo Mathetja (K’zela) and Tshepho Kgasago
(Stylish Dj) are house music producers’
duo who started working together in
2013. They both started this journey at the
age of 16 doing solo projects, these guys
are driven by passion and love for music to
grow every day. Punching above their
weight class, they have released their
music with big House Music labels in the
world such as Nick Holder’s DNH Records
(Canada, Toronto), BGMP Records (SA),
Sheer Afrika (SA), House Afrika (SA) and
Aluku Records (UK). Their music has
moved many people in clubs with their
futuristic rare elements, releasing their
music on epic house music online stores
like traxsource, bozza and soundcloud
among others.
The duo released their first double disc album
early in 2016 under BGMP Records which
landed them a nomination in the 2016 FAME
Awards (Film, Arts, Music and Entertainment)
for the Best Dance Group category. The
Awards are aimed at recognizing home grown
talent from Limpopo Province, the Eden of
Afrika. On this album, they have worked with
the likes of Dayo, Roland, Lyrik Shoxen,
Bhizori, Lwazi, Mary K, Mary Anne Twins,
Gadafi The Poet, Ms KMAM, and Skhiya RSA
just to mention few. The album is a mixture of
afro deep and tech. K'zela & Stylish Dj are
resident Deejays on Munghana Lonene FM
and Radio Turf. Moreover, they have been
getting airplay from International Radio
stations such Bang Radio, back To Back FM
in the UK, Munghana Lonene FM (SA), Radio
Turf (Limpopo), Capricorn FM (SA), GT FM
(Tzaneen), Lebowakgomo FM (Limpopo) and
YFM (SA) among others. K'zela & Stylish Dj
have shared stage with South Africa's
industry's key leaders such as Black Coffe, Dj
Fresh, Da Capo, Alie Duke, Dafro, Black
Motion and Bucie just to mention a few. They
have previously worked with the likes of
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Da Capo, Aries Aquarius (Germany), Dayo
(Nigeria), Dafro, Alie Duke, aFrikaSoul, Lyrik
Shoxen, Dj Phonetic (5FM Mix Dj), Bhizori,
Kowkie, Dj Gibbz, Mary K, Lwazi, Skhiya
RSA and many more. Their song titled
“Pleasure” which features Lyrik Shoxen on
vocals has recently been compiled by Metro
FM’s T-Deep compilation called Fundamentals
of House vol 2 and it is available on all
South African music retailers.
The prolific Music producers/Deejays have
been working in tandem since they teamed
up in 2013 after doing solo projects and their
music is a treat for the ears & the soul. With
their love fo super-charged innuendos, fascination
style; they are sure to stand head and
shoulder above the rest. They have released
an EP (Extended Play) of a remix package
under DNH Records (Canada).
"We have worked with some of the big guns
in the music industry and such collaborations
have been enlightening," announced K'zela
before being interjected by Stylish Dj who
added: "These were experiences of a lifetime.
Ours is an industry chock-full of marvelous
artists and the individuals we worked
with knows their art very well, we gained so
much valuable experience", he concludes.
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EASY RELATIONSHIPS HACKS TO BE A BETTER PARTNER
Making an effort has never been this
easy. Dr Karl Pillemer did extensive
research on the success of longmarried
couples. Then, he published 30 Lessons
for Loving, based on the most detailed
survey of married people ever conducted.
Here's what will make you a better partner:
# Make a list of the stuff your partner wants.
When birthdays or anniversaries happen,
get them that special thing.
# Say thank you a lot. Many relationships
suffer when people start taking each other
for granted.
# Give them your full attention. According to
research by Durex, cellphones harm sex
lives. So get off social media, and give
your partner the attention they deserve.
# Take over a chore they really hate. If you
know he or she hates doing tax forms, do
it for them.
By Godlive Masinge
# If it's no skin off your back, let the small stuff
go. Yes, he might be wrong about which
actor played Batman in the 80s, but if it's not
important to you, let it go.
# If they forgot to do something they said they
would, don't go into worst case scenario
mode.
# Change something, if it's not important to
you. If you know they hate it when you slurp
your tea or leave towels on the floor, STOP!
# Don't overuse the word sorry. Rather, stop
doing things you must apologize for, and
save that "sorry" for when you've screwed
up good and proper, and really feel sorry.
TIMElessTM
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THE MOST CELEBRATED XITSONGA TRADITIONAL ARTIST OF ALL TIMES
DrChauke was granted an Honorary
EARLY LIFE
Thomas Hasani "Shinyori" Chauke,
born in February 1952. Dr Thomas
Doctorate in African Languages for the role
his music has played in the development of
the Xitsonga Language.
Dr Thomas Chauke was born in Salema
(Saselamani) Village under Malamulele in
Limpopo Province - South Africa. He dropped
out of school at primary level to work at a
flower firm in Heidelberg in 1969. He then
moved to Alexandra in 1971 where he fixed
swimming pools and tennis courts in neighbouring
Sandton. While there, he met his
uncle, who was into Mbaqanga music and
played the Tsonga guitor, which he taught Dr
Thomas Chauke how to play. Dr Thomas
Chauke travelled back home in 1978 and
started fixing radio sets. By then, he was
already married with a child.
MUSIC CAREER
Dr Thomas Chauke started his band with 13
singers in the late 70s. After a few months,
only five of the band members remained.
They performed at school halls to raise
money to go to Johannesburg & realize their
recording dream. Dr Thomas Chauke signed
a contract with Gallo Records. Under the company,
the music was branded as Nyoresh.
He then moved to Wea Records, where he
got a better deal & changed his music brand
from "Nyoresh" to "Shimatsatsa". In 1981, he
recorded his first album called Shimatsatsa
No. 1 under the burner name Thomas
Chauke & Shinyori Sisters. Now he hands
out awards yearly in the category: Dr Thomas
Chauke 's Artist of the year for MLFM
Xitsonga Music Awards.
BOTTOM LINE
By Godlive Masinge - Image sourced online
AWARDS AND ACCOMPLISHMENTS
# Honorary Doctor of Philosophy Degree,
African Languages University of Venda
# South African Music Awards (SAMA) won
more than 12 awards
# Munghana Lonene FM Awards won more
than 10 awards
# Munghana Lonene FM Awards Special
Award
# MTN SAMA 19 Lifetime Achievement
Award 2013
In 2014, Munghana Lonene FM introduced
new award category, Dr Thomas Chauke
Artist of the year. With a career spanning
over 34 years, he has released over 34
studio albums which have reached Gold,
Platinum or Double Platinum over the
years.
TIMElessTM
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ALBUMS AND COMPILATIONS
SHIMATSATSA No. 1- Nyoresh
SHIMATSATSA No. 2 – Don't Be Afraid
SHIMATSATSA No.3 – Bomber Mhlengwe
SHIMATSATSA No. 4 -Shimatsatsa xa mina
SHIMATSATSA No. 5 – Shikwamula Mazingi
SHIMATSATSA No. 6 – Xibamuxa Movha
SHIMATSATSA No. 7 – Suka Lovha
SHIMATSATSA No. 8 – Ma jamble Sale
SHIMATSATSA No. 9 – Humelela M.K
SHIMATSATSA No. 10 – Jim Na Jack
SHIMATSATSA No. 11 – Hi Hanya kuvava
SHIMATSATSA No. 12 – Buku Yi Hibyerile
SHIMATSATSA No. 13 – Xifumi Na Lazaro
SHIMATSATSA No. 14 – Suka Davulos
SHIMATSATSA No. 15 – Kokwani Wa Wun'Wana
SHIMATSATSA No. 16 – Sodoma Na Gomora
SHIMATSATSA No. 17 – Bangi situlu
SHIMATSATSA No. 18 – Mati-Endla
SHIMATSATSA No. 19 - I Mutshiveri Muni?
SHIMATSATSA No.20 – Magidi – Mbirhi
SHIMATSATSA No. 21 – Mpfende Mpfende
SHIMATSATSA No. 22 – Mugawula
SHIMATSATSA No. 23 – Shimovhana
SHIMATSATSA No. 24 – Madzolonga
SHIMATSATSA No. 25 – Xidudla Kedibone
The Best Of Thomas Chauke – Volume 1
The Best Of Thomas Chauke – Volume 2
SHIMATSATSA No. 26 – Mavholovholo
SHIMATSATSA No. 27 – Rejina
SHIMATSATSA No. 28 – Swelemetee
SHIMATSATSA No. 29 – Xihloka Xa Maseve
SHIMATSATSA No. 30 - Jehovha
SHIMATSATSA No. 31 – Dokodela
SHIMATSATSA No. 32 -Virus-Computer ya nhloko
SHIMATSATSA No. 33 - Basopa
SHIMATSATSA No. 34 - Xiganga
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STEPS TO BEING THE MUSICIAN YOU
ALWAYS WANTED TO BE
By Godlive Masinge
Principle Number 1: There are no shortcuts
Let me sat that again; there are no shortcuts
Now there's a part of you that knows it's true
but there's another part of you that thinks
"I'll be different, I'll find a quicker way". The
reality is, you won't and it'll take you just as
long as anybody else. The reason all those
websites promising "pro secrets" or "7 days
success", these websites exist just to exploit
your "shortcut mind". You know it's a lie but
you still want to buy into it (sometimes
literally). So the first thing you need to do is
forget about shortcuts. Then all that wasted
energy can then be focused towards actually
improving, slowly and surely.
Principle Number 2: Ask yourself why you
play music.
If the answer is to impress people with your
skill or to become famous, then you'll never
be a great musician. The reason great musicians
are so great is because they speak to
us as listeners, they have something to say
other than "look at me". So many musicians
think that becoming great is just about
acquiring technique. Skill is important, but
it's what you do with it that's very important.
Technique is the vessel through which you
say something. Most musicians sing words
or play notes but don't say anything with
them. They're afraid that if they do, people
will reject their message. If you want to be
great, you must get over being timid and
throw your personality into music.
Principle Number 3: Being great doesn't
mean you'll be an instant success.
Becoming a great musician doesn't mean
that you'll be able to lie back and wait to be
discovered, that just doesn't happen anymore.
You'll have to work on being great &
work on promoting yourself. A few friends of
mine, K'zela & Stylish Dj, MellowMusiQue,
Limpopo Roots, Dj Nascent, Dj Gibbz,
Dj Gigigi and Dj Gami Swaga are doing
everything right. Their music is compelling
and unique, their songs are as good as they
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get & they have the right image. Yet still they
have to struggle seeking out gigs & making
themselves known. These guys will get there
in time, they are just too good, but it'll take
time. So the question is, are you prepared to
wait? If you have a time limit on becoming a
success, you are pressurizing yourself & you'll
react by trying to please everyone.
Principle Number 4: Always enjoy your music
Many musicians think that to be a proper musician
you must be serious, and that means
squeezing all the joy out of it. Music should lift
you, even on those difficult days. If it doesn't
do that you need to be asking yourself; why
not? Being a musician can be a struggle, but
what keeps me going is playing music. All the
rubbish, rejections, disappointments and
success is just a means to an end to keep on
playing as much as possible.
Principle Number 5: Find your uniqueness &
highlight it.
Find the things that you do differently & build
on them. Great musicians have a unique way
of doing things, that's why people are attracted
to them. All too often, musicians try to
please everyone (except themselves) & end
up being boring players. Great music divides
listeners because of its uncompromising
vision. If one half of your audience hates you,
but the other half love you, you're onto something.
If everyone says it's ok, you need to
think about what you're trying to communicate
because you're not hitting anyone at a deep
level. Yet being unique isn't about just expressing
yourself, it's about working hard on your
music whilst developing a voice.
Principle Number 6: Learn from people who
are better than you.
This is a difficult one, but once you give up
trying to pretend you're a genius, you can
learn from all the great music that surrounds
you. Rather than wasting energy feeling you
have to compete with something you can
embrace and learn from it. Another trap to fall
into is that you end up trying to reason with
yourself that better music is just different,
when deep down you know it’s really better.
Principle Number 7: Keep a sense of humour
I see learning music is a spiritual challenge,
& the better it get the easier it is to touch
something divine. But within this journey
there are massive ups & downs. Take all the
setbacks lightly, don't let any success go to
your head, & always be glad for any good
luck. It's normal to get frustrated, but don't let
this become a default setting in your life &
music.
Principle Number 8: Don't listen to anyone.
There's a time to listen to criticism or advice,
& there's time to ignore it. In the stage of
building something up, you want to avoid
judgment, otherwise it's in danger of being
torn apart. Once you have created something
fully formed, then you can invite judgement.
Because you know what you have done &
why you can evaluate criticism, & judge if it's
relevant.
Principle Number 9: Don't just tell one story.
It's natural to tell a story through anything
you do, including music. But many musicians
just run one story; I'm a singer; I only play
fast metal guitar, I want to be a rock star.
One story musicians are walking clichés, as
well as making you a boring musician and it
also makes you narrow minded. You won't
listen to acoustic guitar because you only
play electric, you won't listen to punk because
you're a classical musician. Developing a
unique sound requires you to cross pollinate.
Creativity comes from the curiosity. like; what
will happen if i take that & put there? Try not
to be limited by the stories you have about
your music. Everybody has an image of what
kind of musician they are, but that need not
be set in stone. A good thing to do is to go to
the library & find something far away from
where you are. If you are a House music
producer or DJ, you don't only need another
House music CD for inspiration, but you
need Afro-Pop, Hip-Hop, Jazz, Gospel or
Traditional music CD's. When you stretch
your musical wings, you begin to have a lot
more stories running and your music becomes
a lot more creative.
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M.QUE OF THE CITY RAINS FAME
M.que was born in the mid 80’s in the
Eastern Cape fathered by a choral
conductor. His formative years
were spent at a multicultural school where
he encountered different forms of art. He
founded the poetry society at that institution;
most importantly this is where he
encountered the genre of ‘rock n roll’.
Within this genre what was truly appealing
to him was soft rock. This genre of music
greatly influenced the performance style
that M.Que developed. Be it in his writing,
which is influenced by his five years of
writing poetry or his vocal demeanor.
However, being that his parents were both
involved in education, his father being a
headmaster and founder of a school and
his mother being a teacher, a career in the
arts was never open for discussion. But
whilst moving from one ‘bean counter’
degree to another and completing a
Bachelor’s degree in Social Science at the
University of Fort Hare in the process,
M.Que in this time carefully and quietly
mastered his unique sound. He spent ten
good years writing songs and poetry.
While in the UK for three years, M.Que
began performing in bars and busking to
further develop his craft. Back in South
Africa, M.Que has shared the stage with
the likes of Berita, Asanda Msaki, Julian
Redpath, Gary Thomas, Andile Seskhona,
Shirley Dee and The Unusual Suspects,
Mobi Dixon to name a few. He frequented
as the headliner at the artist monthly
gathering events, Sunday Pholasand the
Kauleza Drum Circle and was also one of
the artists selected to perform at the
Summer Season Festival in 2013.
In 2014 M.Que has had his own show at
the Grahamstown National Arts Festival
consisting of three solo shows and one
live band show. He was granted the prestigious
Standard Bank Jazz venue at St
Aidan's Chapel. He has also hosted his
own shows in the months of August 2014
and October 2014 at King Club in King
William's Town and at Imbizo Lounge in
East London respectively.
By Godlive Masinge - Image provided by Tembisa On Record
“
The dream of
working with
the World's most
respected producer
Dj Black Coffee is
any musician's
dream, Black Coffee's
music is celebrated
Worldwide
Issue 02
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M.Que caught people's attention through
the successful song "City Rains" by him
and Mobi Dixon in late 2014, M.Que's
writing skills are showcased on the song,
the song was well received by the masses
because it was well crafted. To date,
M.Que has worked with the following
successful DJ's on their new albums;
Heavy K on the song "Come around"
taken from the album Respect the
Drumboss 2015, Black Coffee on the song
"Come with me" taken from the album
Pieces of me, DJ Merlon on the single "Fly
away", DJ Tira and DJ Sox (Durban's
Finest) on the song "Run Free" taken from
the album Durban's Finest 2016 album.
Apart from all these features, the big one
was with Black Coffee, because he also
went to New York in the USA to shoot the
music video for "Come with me". The song
has done wonders and catapulted M.Que
onto the international stage where he has
received good following and interest from
international artists. The dream of working
with the World's most respected producer/
deejay Black Coffee is any musician's
dream, Black Coffee's music is celebrated
Worldwide.
Unlike other vocalists who can only stand
in when featured by the industry's key
players, M.Que has also released hits of
his own such as "Rumours", "Again", and
recently (latest single) "Mastermind".
M.Que has released his debut album
titled Dimension in early this year 2017
which he has worked with Dj Merlon,
Mondli Ngcobo, Steve Group, Heavy K,
DJ Clock, Rabs Vhafuwi (Mizz & Rabs -
Count your blessings) just to mention a
few.
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TIMELESS MAG
TZANEEN BORN MODEL MAKING IT BIG
“Courage is not the
absence of fear, but
the triumph over it”.
By Godlive Masinge - Image provided by Mabhendo IDE
Lloyd Machimana affectionately
known as JnrLloyd, one of Tzaneen’s
renowned individuals. He
does not take the term “to whom much
is given, much is expected” lightly. He
is inspired by the late Madiba’s quote:
“Courage is not the absence of fear,
but the triumph over it”.
JnrLloyd the Model is a 26 year old
Lifestyle, Fashion Model, and Publicist
best known for his influence to Local
Rappers back in the early 2000s when
he was a rapper known as Lil’ Bouzie.
During his days as a Rapper, he
worked with most of Tzaneen’s music
industry key players, the likes of MC
Bants, 027 Unity, BRG, MC Rhusta, Dj
Gigigi, Dj Gibbz, Dj Andrew, Dj Schillachi,
Dj Ishmo, Digga, Tour Masters,
Sweet Rain, D Boy, Crazy J, Cardo,
Hopzin, Blaze, Yung Eazy, Kideo, Beef,
Borna V, Deon, Sneazers, Busi, Masta
K, MC North, Kulio and Khanyi among
others. The progress he made as an
underground Rapper was unbelievable,
recording 341 songs featuring 7
mixtapes, 188 singles and 58 features
from 2005 – 2012.
He is currently signed with Ks Modeling
Academy and being transferred to
District Model Management. He was
featured on South African big events
like SA Fashion week and he has
worked with the industry's key leaders
like David Tlale, Ephymol, Tailor Me,
Scalo and many more South Africa’s
Top Fashion designers. He also made
a number of appearances at Top
Billing, Selimathunzi as well as Local
Newspapers. He is the face of The
Lokal store clothing shop in Johannesburg.
Jnrlloyd is open to local
designers to work with and also help in
marketing their brands. According to
the young but seasoned Model, his
passion for fashion and modelling was
inspired by the day to day people
around him. He wanted to set
standards and raise the bar too high in
Issue 02
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By Godlive Masinge (Dj Gibbz) - Music Consultant
TI M ELES S MAG ISSUE 02 OCTOBER 2017
www.bgmpmedia.co.za
order to influence others especially those
coming from poor backgrounds in the rural
areas. Lloyd describes himself as a hard
worker, an influential leader and a team
player.
Although his love for Fashion and Modelling
is escalating and favourable to him,
his full time focus is on his Career path
that he chose after high school. He is a
Graduate Development Planner; he also
manages his own professional company
known as Blueberry Development Projects
which comprises of Planners, Architects,
Environmentalist, Geologist and Qs. He
has vision of growing his firm in the next
few years, be able to employ young professionals
and offer bursaries to a number
of pupils from rural communities who are
currently struggling to get finance for their
studies.
In the rare chance that he isn’t working,
JnrLloyd likes to write short quotes about
life around him and in general, read upon
his career path, work out – but of course,
and having fun with friends. According to
him, he draws his inspiration from Tyson
Beckford's quote: “Threats do not work
with a person who’s got nothing to lose”,
it’s the quote he lives by.
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TOP MISTAKES THAT NEW ARTISTS
MAKE WHEN STARTING OUT
By Godlive Masinge
After many years of listening to South African
underground artists such as Dj Nascent, Dj
Gami, Limpopo Roots, K’zela & Stylish Dj, Dj
Tears PLK, Dj Gibbz,Tour Masters, Rubicon,
N Squared, Dj Press, Cardo Wezzy, Dj Gigigi
& AR Tee among others. I’ve noticed that
most artists get a large fan base in their
respective townships & think they’ve made it.
So, here I just want to pinpoint the mistakes
that we make, the ones hindering us from
breaking into the mainstream. The road to
stardom is filled with potholes. Things are all
fun and games when you’re practicing in a
garage & doing tiny gigs... but if your career
starts to take off, you need to watch out!
Don’t think for a moment that because you’ve
got a couple of downloads on the internet
means that live shows are a thing of the past.
If anything, demand is only going to grow for
live music specifically because pre-packaged
stuff is easily available. Plus, the most profitable
artists in history are known far more for
their live shows than their albums e.g. Lecrae
(Two time Grammy winner).
If you want to have a lasting presence, you
need the services of a PR, Stylist and Brand
Manager. Don’t just make it up as you go
along, with no one to follow up on requests
like radio interviews, newspaper & magazine.
Get someone who can search for new opportunities
for your brand & package you in a
certain way. Snubbing radio interviews and
magazine/newspaper features may mess it
up for your brand because if you don’t capitalize
on some of these opportunities, they
may never come again.
Professionalism on the business side is probably
the single most important skill for an
act to cultivate. In any industry, you can get
much further in the business by making
friends with other artists rather than making
enemies. So in closing, what are some of the
biggest mistakes you’ve seen a hot new
artist make? Let us discuss this & try to help
our artists make informed decisions when it
comes to their music career.
Issue 02
Timeless Magazine
22
TIMELESS MAG
By Godlive Masinge (Dj Gibbz), Image sourced online
TI M ELES S MAG ISSUE 02 OCTOBER 2017
PAPA PENNY LEAPS FROM DISCO TO HOUSE
The colourful and charismatic Penny
Penny has moved with the times. The
Tsonga Disco and a reality superstar
have made the leap into house music,
releasing Siyayi Vuma, his first album in the
House genre few weeks ago. This is his
first release in years after taking a break
while concentrating in his fulltime duties as
the ANC Ward Councillor. Penny Penny,
born Eric Nkovane, described his new
album as "rhythmic" and a gift to South
Africans for always believing in him. He
said the sound of the album was inspired
by the change of times.
"Music is like life, it moves fast therefore we
must keep up with the times but not lose
ourselves while at it. Yes this is a different
tone from what people may know me for
but I'm still Penny Penny no matter what
angle you may look at me from”, he said.
The album features the likes of DJ Maphorisa
(known for working magic with his
beats, also a member of the award winning
band UHURU), 2ice, DJ Thakzin, Shisaboy,
Zaqu, Howard, Xander Ferreira and offers
two remixes of his famous hits. The Clash
of the Choirs choirmaster is still an ANC
Ward Councillor in Giyani, Limpopo. But his
energy is focused on being back in the
music business and he aims to scoop
some of the most coveted music awards on
offer. He still keeps in touch with his choir
from Limpopo & wants to record an album
for them.
"I would like to thank Endemol & M-Net for
recognising me. I am now known by young
people because of the show", he said.
Penny Penny added that he is now back &
is juggling government responsibilities with
his re-energised commitment to music. "I'm
still standing as the ANC Ward Councillor.
People appreciate my dedication in delivering
the best for them. They want me to
stay". Penny Penny also dropped a hint
that he would be opening a grooming
school for aspiring musicians and facilitates
a cross-pollination of ideas between
youngsters and veterans in music.
By Godlive Masinge - Image sourced online
HERE ARE SOME OF THE THINGS YOU
DIDN’T KNOW ABOUT PENNY PENNY:
# His debut album, “Shaka Bundu” remains best
selling Tsonga Traditional Music ever, having
sold over 250000 copies in its release in 1994.
# He is the only SA artist who had a National tour
in Mozambique, performing in every provincial
capital and other major towns.
# He is the only Tsonga artist who had major
success in 2 genres, Tsonga Disco & Makhwaya
(Tsonga Traditional Music) & now he is crossing
over to House.
# He has never changed his hair style since 1994.
# After the death of Peta Teanet, wild rumours
implicated him, of which he dealt with the rumours
in his “Juri-Juri” album, saying those who killed
Teanet are in jail.
# He used to be a dancer for Peta Teanet, worked
as a cleaner, miner, a cook and as a farm worker.
# Penny Penny’s other name is Kulani.
# He once beefed with Dr. Thomas Chauke, Joe
Shirimani, Benny Mayengani and the late Peta
Teanet.
# He is the first black SA artist who turned politician
and became a Ward Councilor for the ANC.
# Joe Shirimani gave him his first break in music,
but the record label thought he was just a clown
at first.
Issue 02
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TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
TIPS TO ENSURE YOUR FRANCHISE IS A SUCCESS
By Godlive Masinge
Abiding by these tips has seen many franchisers earn reliable livings through good economic
times and bad, while not following them has resulted in some franchisees failing.
1. RUN THE SHOP YOURSELF
You need to manage-run your franchise
outlets. You are unlikely to make it unless
you are personally running the business on
the shop floor.
2. TAKE PERSONAL RESPONSIBILITY
FOR THE PERFORMANCE
Do you plan to run the shop yourself? This
is always my first question to any prospective
franchisees.
3. GET FINANCIAL TRAINING
Franchisers have a wonderful system to
help you build a successful store, you need
to supplement that with basic business skills
of your own. If you don't know accounting
basics, or how to interpret financial documents,
or for that matter how to hire and fire
employees, you had better learn.
4. COMPUTER LITERACY TRAINING
After financial training, a computer literacy
course should be next on the list. Occasionally
attend thought-provoking seminars,
short courses at business schools and read
voraciously.
5. CUSTOMER SERVICE
If you don't like people, please don't be in
the food business. Communications skills
are vital.
6. DON’T BUY A FRANCHISE JUST FOR
MONEY
You can make a good living from running a
franchise, but if making a lot of money is your
primary motivation, you are unlikely to have
the necessary passion for this industry.
7. TAKE CONTROL
For one to make money, you must have controls
in place, without these; you will most
likely fail, as people take advantage of you.
You purchased a tried-and-tested system,
now to be successful you need to learn and
understand it.
8. ALWAYS HAVE A POSITIVE FRAME OF
MIND
It is important to have the right mental attitude
always, to achieve your goals. Your attitude
impacts on your performance, relationship
and staff.
9. NEVER STOP MARKETING
Above all else, the sales and marketing is
also your responsibility.
10. FINANCIAL EXPECTATIONS
Some franchisers charges a 6% royalty, in
exchange for which franchisees get various
discounts that repay the royalty, but also give
a higher turnover due to group marketing &
consumer awareness.
Issue 02
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TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
WHAT YOU DIDN’T KNOW ABOUT BEKA NTSAN’WISI
By Godlive Masinge - Image sourced online
Rebecca Beka Ntsan’wisi was born in
1968 at Nkowankowa outside Tzaneen
in Limpopo. Born to a father
who was an educator and a school inspector,
Rebecca Beka Ntsan’wisi believes in
the power of acquiring knowledge like her
late father.
Rebecca Beka Ntsan’wisi started her education
at Nkowankowa Primary School and
matriculated at Hudson Ntsanwisi High
School, which was named after her father -
a man who had contributed to the improvement
of the community. She went on to
study music at the University of Venda.
Rebecca Beka Ntsan’wisi, who is aptly
known in Limpopo as “Mother Theresa”,
has done a lot for the poor and povertystricken
communities of this region. She
has advanced colon cancer but this has not
stopped her from serving the community.
Together with the Department of Health,
she has formed a support group to help
those who are suffering from cancer and to
dispel the myths of witchcraft which are
prevalent in some of the communities. She
works with people from deep rural areas,
promoting healthy living and education.
She has also assisted in bringing technology
to the villages by arranging computer
donations to schools. Currently, there are
students from these rural areas realizing
their dreams at the universities of Wits and
Limpopo, all thanks to her assistance.
When she joined the SABC in 1996, she was
employed as a librarian assistant. Management
realized she had the potential to become
a good presenter who would be a bridge
between the listeners and the station. She
was then tasked with the responsibility of
heading the station’s social responsibility
programme. Despite her chronic illness, she
has proved to be a live-wire, finding solace in
helping the sick and the needy through her
popular programme.
As a radio presenter, she is able to talk to
many listeners who phone in to discuss their
problems. She then contacts the business
community or health institutions for help.
Among her many achievements was her
assistance to the Mozambique community in
Giyani to bury a fellow Mozambican whose
body had spent six months in the mortuary
due to penury. She was also instrumental in
building houses for women in Mariveni & Dan
Village. She initiated a number of developments
in rural areas to assist local
communities and has opened an office in
Polokwane for youth development initiatives.
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www.bgmpmedia.co.za
Some of her achievements includes: From
2002 up to 2006, she won the Black Management
Forum Limpopo Woman of Excellence
Award. She also won the Limpopo
Achiever’s Award in 2005 and the Premier’s
Award in 2006. In June 2006, the Nkowankowa
branch of the South African National
Civic Organisation honoured her for all the
activities in which she is engaged to assist
the helpless.
BGMP Media Group
A woman of courage and unsurpassed love
for people, Rebecca Beka Ntsanwisi is a role
model and community-builder with total
dedication to the upliftment of impoverished
people. She is an inspirational and selfless
human being with a passion for the upliftment
of others. Her courage in the face of advanced
cancer makes her stand out as one of
the rare human beings who live for an idea
that will never die. Rebecca Beka Ntsan’wisi
has one daughter, Nkhensani, and lives in
Seshego in Polokwane.
www.bgmpmedia.co.za
BGMP Media Group
TALENT ALONE IS NOT ENOUGH
By Godlive Masinge
Jozi, as the fashion, music, & television hub
of the continent, it provides unsurpassed
setting for any emerging designer, musician,
& actor who dreams of pursuing a career in
the above listed industries.
Countless fashion houses, music houses &
television houses operates from the city.
Some internationally acclaimed, others have
a strong local following - and a lot more is
bubbling underneath. I can say with no
doubt that this is the golden time for most of
the industries because local talent is up
there competing with the rest of world, whether
is from Fashion with the likes of David
Tlale leading the pack, music with Dj Black
Coffee winning biggest Awards internationally,
local actors & TV dramas improving daily.
As such, there's been a deluge of talent.
Some trained by reputable academies,
others just coming up the ranks in the
school of hard knocks. If you happen to be
thinking of a career in any of the above
listed industries or have the faintest curiosity
- perhaps you should mull over the
following questions:
TIMElessTM
1. Can my career choice be considered a
lucrative business?
2. Ever wondered what it takes to make it
up there?
3. Is my career a mere expensive hobby that
doesn’t require entrepreneurial skills?
These industries are not for everyone. In
fact, it's brutally cut-throat. In other words:
"In any of the above industries, one day
you’re in & the next day you’re out!” John C
Maxwell hits the nail on the head in his book
“Talent is not enough”. I don't mean to put a
damper on dreams, but the truth is: "No
matter how creative one is, being businesssavvy
is mandatory". Absence of this is like
juggling three balls up in the air. We all know
how this could play out & end. I've seen many
brilliant talents come into these industries for
wrong reasons, for example, fame & money;
and within the blink of an eye they're gone.
It sounds exciting when you dream, seeing
your name impeccably stitched on fabulous
garments & driving sports cars. What's frightening
is, most young talents endeavor to be
in a fast & furious race to grow their empires
overnight. They're oblivious to the fact that
microwave results are short-lived.
Issue 02
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TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
www.bgmpmedia.co.za
BGMP Media Group
Vogue US editor-in-chief, Anna Wintour,
once said: "Don't go too fast. People have
to go to school, learn their craft & build a
brand." she's correct - that's the healthy
way to do things. If you're an overnight
sensation, you can be yesterday's news in
no time. Whereas building something
slowly & carefully that has value & quality,
that's what's going to have legs.
It's our responsibility, as the experienced, to
equip future generations of artists with essential,
business know-how. In so doing, the new breed
of creative entrepreneurs will be able to gasp
cash flow. Also recognize retail maths, and
successfully forecast external forces shaping the
industry landscape. The weight of one's talent
can never be a determining factor when it comes
to running a successful entity day to day. Fashion,
music, & television are lucrative business
- not a hobby.
www.bgmpmedia.co.za
BGMP Media Group
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Issue 02
Timeless Magazine
27
TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
ADVERTORIAL
CONTACT BGMP Media Group FOR A QUOTE
078 601 9316/ info@bgmpmedia.co.za
Online Advertising
ADVANTAGES OF ONLINE ADVERTISING
Advertising is the branch of Marketing that deals with communicating to
customers about products, brands, services and companies. The Internet,
as a global communications medium, provides advertisers with unique and
often cost-effective ways of reaching advertising audiences.
SIGNIFICANCE
·Advertising on the Internet is almost necessity for modern businesses, especially
those that do business outside of their local community. Consumers use the
Internet for more than simply entertainment or information, as they do with radio,
television, magazines and newspapers. Consumers use the Internet to assist
them in nearly every aspect of life, creating countless opportunities to place
relevant, targeted AD messages.
ADVANTAGES
·The Internet's vast reach can allow advertisers to reach significantly more
people than traditional advertising media at a fraction of the cost. Internet
advertising is ideal for businesses with a national or international target market
and large-scale distribution capabilities. As a rule, the more people your business
serves, the most cost-efficient Internet advertising can be. Internet advertising
can also be more targeted than some traditional media, ensuring that your
messages are seen by the most relevant audiences.
CONSIDERATIONS
·In addition to advertising, the Web offers high-impact opportunities to leverage
word-of-mouth marketing and generate buzz about your company. Products
review website and social media outlets, among other web communities, allow
customers to praise or condemn your company based on their personal
experiences. Thus, the Internet ties the customer service component directly to
advertising.
FUTURE
·The Internet is likely to continue to play a large role in individuals' lives in the
foreseeable future. Whether personal computers remain the dominant method
of accessing the Internet, some form of global communication network will likely
be a reality for many generations, creating effective avenues of sending
advertising messages to consumers in the community and around the world.
Issue 02
Timeless Magazine
BGMP Media Group 28
TIMELESS MAG
By Godlive Masinge (Dj Gibbz) - Image sourced online
TI M ELES S MAG ISSUE 02 OCTOBER 2017
THE JOURNEY OF DJ SOUL CRUSHER OF MUNGHANA LONENE FM
By Godlive Masinge - Image sourced online
"My Mom inspires me; she taught me that
everything in this universe is attainable through
sheer hard work, and no pain, no gain.
Bongani Meriam Sithole, affectionately
known as DJ Soul Crusher on stage
and radio by her fans was born on the
06th of December 1987. She hails from
Dinga Village in Malamulele, spent most of
her childhood at Stinkwater (Pretoria) and
now residing at Mankweng. DJ Soul Crusher
is currently presenting "Gongomela" 22h00 -
00h00 Monday - Thursday and "Xiseveseve"
22h00 - 00h00 on Friday at Munghana
Lonene FM.
She is vibrant, funky, entertaining and has a
very charming voice. While she was at
Titirheleni Primary School, she used to participate
in puppet and talent shows and continued
at Mbhanyele High School where she
attained 3 trophies for English Impromptu
and prepared speech. Apart from the
already mentioned achievements, she was
also awarded one trophy for Xitsonga
Impromptu speech, one for talent & puppet
show motivational speaking and thirteen
certificates ranging from excellent academic
performance, poetry, speech, debate, public
speaking & acting. She also led the English
club and she was also motivating fellow
learners during morning devotions. She
matriculated in 2004 and always obtained
position one/two in class. In 2005 she
enrolled for a BA degree in Communications
studies and Acting; and graduated in 2007.
Her radio career kick-started in early 2005 at
Radio Turf while she was attending orientation
classes as an English news reader & a
presenter until early 2010 where she attained
two trophies and two certificates for
being the best entertainment show presenter
in 2007, she then joined Pro-Ads SA as a
Game Store Radio Announcer for two years,
then went to Jacaranda for seven month as
a freelancer news reporter. In February
2011 she joined a newly formed community
radio station in Tzaneen, GT FM as a
presenter & a news reader where she read
news in English & presented a late night
show called "Make the Circle BIGGER". In
June of the same year she was promoted to
the Programmes Manager position because
of her hard work at the station. Hence she
believes that everything in this universe is
attainable through sheer hard work.
She has been an MC on various events such
as Letaba Expo, Giyani Show & various road
shows, corporate events, she also adjudicated
the British parliamentary debate in
Howard College at the University of Kwazulu
Natal. "My Mom inspires me; she taught me
that everything in this universe is attainable
through sheer hard work, and no pain, no
gain. I am very passionate about radio and I
believe failure is the egg we break to make
an omelet of the future & I’m a hard worker.”
Issue 02
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TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
MESSAGE TO ALL PERFORMERS
By Godlive Masinge
As an artist, Disc Jockey or musician, one
has to maintain a certain level of professionalism
when running their business affairs.
This of course includes, having all necessary
documents in place for a performance
booking. Having said that, many performers
are familiar with the experience of not being
paid the full amount, or worse, not being paid
at all for the event they were booked to
perform at. Unfortunately, this bad practice
has become quite common in the music
industry and performers are getting ripped
off every day.
This article will look at some of the crucial
issues that you need to consider before you
start taking bookings, so as to avoid these
problems.
CONTRACT:
As in any business, it is essential that you
have a contract detailing all the necessary
information before you even confirm your
availability for a performance. The contract
should include the amount you are charging,
what you will need for the performance, the
expected time of your performance, what
would happen if the event were cancelled,
accommodation if necessary, and any other
details you feel are necessary to include.
Include everything that you feel is relevant
and important. This piece of paper will
protect you should anything go wrong at the
event or should you feel you were not
treated in the manner agreed to in your
contract. If you feel that you are not able to
draft a basic contract yourself, use internet
to find contracts for artist booking. These will
give you some idea of how to lay out your
contract. Alternatively, there are professionals
like music Lawyers & industry Consultants
who can guide you. It is essential that
you get this contract signed by whoever is
booking you so that you have proof on an
agreement. Remember to make two copies
of your contract - one for yourself and one
for the other party. Each page should be
initiated by both parties and should have the
full signatures of both parties on the last
page. Ideally, one or two witnesses should
also sign the contract..
STAY PROFESSIONAL
If you want to be taken seriously, your
approach to work must be serious & professional.
You need to be clear about who you
are and what you stand for.
CONTACT DETAILS
At some point in your musical career, you
are likely to come across the occasional
shady character. Since you never know who
you may have to deal with, this is unfortunately
inescapable. To avoid unnecessary
problems, make sure that you have all the
relevant contact details of those who are
intending to book you.
PAYMENTS
Your contract should specify all the necessary
aspects of payment. You will need to
detail how much you are billing for your services,
the method of payment & the period
prior to the event. You need to ensure that
the full amount is settled before the event, if
you are to avoid becoming a victim of nonepayment.
It is important that you make it
clear that you will not render your services if
full amount is not paid. However, based on
the working relationship you have with the
company booking you, you may be forced to
receive the remaining balance after you
have rendered service. However, this is not
advisable, unless you feel you are dealing
with a regular client who is true to his or her
word. Don't take risks; get the full payment
prior to the event. Ideally, make sure the
payments always goes into a specific
account to limit any possibility of fraud.
PAYMENT REFERENCE
If payment is being made electronically, or
by bank deposit, ensure that your contract
stipulates how the payer should reference
the payment.
DATES
It is useful to keep a schedule of your final
bookings, venues, dates & times that you
are expected to render your services. This
will help you to have a clear picture of open
dates and time for other possible bookings
Issue 02
Timeless Magazine
30
By Godlive Masinge (Dj Gibbz) - Image provided by Mabhendo IDEA Graphix
TI M ELES S MAG ISSUE 02 OCTOBER 2017
TIMELESS MAG
THE MAN BEHIND BHENDO GAMES
Oscar Mabunda, born & bred at Joppie
Village under N'wamitwa Traditional
Authority outside Tzaneen but currently
based in Johannesburg CBD. Like any
other kid from the countrysides, his dream
was to become a Doctor, but since the love
& passion for art took over, he never looked
back. Today, Sbhendo; as affectionately
known to his clients for his innovations,
having invented few Android games under
the brand Bhendo Games. He is a true
example of an Original Tsonga Hustler who
is making it big in the city of Gold. Around
January 2017, social media was very busy
when he appeared on SABC News Network
showcasing some of his inventions.
The founder of Mabhendo IDEA Graphix &
Media, Oscar Mabunda is an HDI who
successfully completed his Graphic Design
& Multimedia Degree. With more than nine
(9) years of design experience, he has
acquainted himself with highly innovative
trends of ensuring that all his clients are
one up in their industries. Before taking a
leap of faith by starting his own Design &
Media Company at the age of 21, he spent
few years being mentored under branding
team campaigns for clients such as BMW,
VW, Rand Water and Famous Brands SA
just to mention a few. Apart from the
Bhendo Games & branding, he has done
several Animations for Music Videos which
were aired on big TV shows like Club 808
on eTV.
His company, Mabhendo IDEA Graphix and
Media covers a wide and flexible range of
products; and can be applied to practically
anything you might require. Regular work
includes Graphic Design, Animations,
Branded Stationery, Logo design, Posters,
Flyers, Brochures, Illustrations, Promotional
gifts, Advertising displays, Signage and
Websites among others. Here is what we
have quoted him saying during our chat:
"We are well known for bringing fresh
concepts and Ideas into Life to easily
capture the eye of the audience.”
"We are well known for bringing fresh
concepts and Ideas into Life to easily
capture the eye of the audience.”
By Godlive Masinge - Image sourced online
Oscar "Sbhendo" Mabunda believes that to
build a progressive nation we all have the
responsibility to empower the less fortunate
who have the potential to contribute positively
to the economy . His beliefs have allowed
him to extend his services to organizations
that do not have sufficient funds to be
recognized as existing brands. He has also
been involved in numerous outreach and
empowerment programs which mainly focus
on the youth and women. With his remarkable
leadership skills he ensures that work is
delivered on time and creates a healthy
environment for both his clients and team to
ensure excellent performance and remarkable
result.
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Issue 02
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TIMELESS MAG
BENEFITS OF KNOWING MUSIC INDUSTRY DEALS
Record Labels get a bad rap. The collective
reasoning behind this thought process is that
Labels screw artists. Labels overreach, they
take too much & give little in return. Let's set
this theory on fire. "Labels screw you over" is
now a small fraction of reality. Today, if a label
is screwing you over, it's because you let
them. Artists have leverage & in most cases,
this leverage is identified as the ability to
enter into a variety of Label deals. If the Label
deal isn't right - negotiate. If the negotiation
doesn't work, you have the ability to say NO.
Traditional Labels deals have given the industry
a bad rap, but we now live in an age of
non-traditional deals. The number of record
deal opportunities for Artists continues to
grow; & to date, a record deal can fall into
8 categories.
1. STANDARD RECORD DEAL (SRD)
The Standard Record Deal, which is not the
standard today, represents the type of offer
prior to the digital revolution. In remote cases
they're still used, primarily with A-listers. The
focus rests on the recorded music and album
sales. Major Artists that have deals up for renegotiation
have the leverage of keeping recording
components separated. Standard Record
Deal are based on the premise of albums.
The Label will attempt to position itself
into having numerous album option (1 album
+ 4 options; & albums are being defined as
10+ songs per album).
2. 360 DEGREES DEAL
The 360 Degrees Deal which is also known
as Multi Rights Deal set the modern tone for
Label negativity. The 360 Degrees Deal isn't
necessary a bad model. It is exactly what it
sounds like - the Label takes a percentage of
numerous income streams (recording, touring,
merchandising, ancillary activities, fan club,
etc.).The Label justifies this multi-payment
approach due to the fact that if they break an
Artist, they helped create all those income
streams, therefore should be paid from those
income streams accordingly. In a typical signing
scenario (i.e. a development Artists being
offered by a Major Label), the standard first
approach offer will come in the form of a 360
Degrees Deal. Artists in this scenario, know
your points leverage (i.e. sales, social
numbers, touring or merchandising figures,
etc.), as you may be able to reposition into
an alternative type offer.
3. SINGLE(S) DEAL
Pending on your Geographical location, Single(s)
Deals are quickly becoming the new
norm. This model is common within European
territories. Unlike the Standard Record
Deal based upon the concept of albums,
clearly Single(s) Deal are based on singles.
This new mindset is due to a sobering market
reality, singles sell, not albums. When a
label funds full album production, it cost lots
of money. The label will likely push only a
handful of those singles into the market place;
& more so, those single(s) will be the
primary investment breadwinner. Therefore
the additional tracks that the label funded
become an investment bust. Labels know
their figures & they're now structuring deals
around this financial black hole. Instead of
demanding 3 albums, a label will now demand
36 singles. The distinction being, with
36 singles, the label will select what they
feel to be the strongest tracks to promote as
opposed to 3 albums which may only contain
3 solid singles per album (9) out of 36.
4. LICENSING DEAL
By Godlive Masinge
What if you're an Artist that already has a
catalogue in the marketplace? Further, what
if you already have substantial existing
sales? A Licensing deal may be the way to
acquire a Label partner. In short, you can
License the album to a Label, which essentially
means the Artist still owns the copyright.
This is key, the scenario is most applicable
if a previously unsigned Artist (with
large sales) is offered a 360 Degrees Deal
with a Major Label. The Major Label will
either (a) want control of the previous
album(s), or (b) want the previous album(s)
off the market so that it doesn't create
clutter with their album release strategy (i.e.
blackout option). In either scenario, don't
simply give the previous project away, License
it for an income spike & continue to
keep control of the copyright.
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5. PROFIT SPLIT DEAL
Your band just finished funding an album,
what's next? Do you release it & hope the
release attracts a label, or do you shop the
album prior to releasing & hope a label
picks it up? It's a difficult scenario. If you
self release & the strategy tanks, you'll inevitably
generate dismal sales therefore sacrificing
your chance to attract a label. If you
shop an unreleased album to Labels & they
like the band but not the production, they'll
likely request you to re-enter studio on their
dime (i.e. you're signing a record deal, but
the project your band recently funded becomes
worthless). If you've got a solid unreleased
project & want a label partner,
approach labels under a project split scenario.
Labels love this because their only real
investment is on the marketing side due to
the fact the artist already funded the project.
If the overall production doesn't align with
the label's expectations, they're more likely
to turn a blind eye because they don't have
money at stake. Profit Split allow labels to
evaluate artists purely as opposed to a monetary
filter. If the release works, everyone
share equally. If the project sucks, the label
doesn't care because they had no money at
risk. In most cases, Profit Split also allow for
both sides to evaluate the partnership after
a release, therefore nobody is locked into a
long-term relationship. Short term flexible
geared towards a long term partner is the
key for Artists.
6. EP (EXTENDED PLAY) DEAL
There are growing number of Labels exploring
private EP Deals. Private remaining the
operative word under this type of structure.
Labels will test the market prior to publically
signing an Artist; & this isn't a bad thing for
bands. Under this situation, label X may
offer band X (or band X may request from
label X), an EP Deal. label X will allow band
X to promote the project under the direction
of label X's promotional personnel. This
often means label X will assist band X in
blog placements, write-ups, contacts, etc.
However, label X wants zero public connection
to band X, and band X can't make any
connection to label X. Should the general
listening public embrace artist X or X catches
fire with PR coverage, label X has the luxury
of entering into the picture & making the
announcement that they officially signed band
X. In reality, label X already signed band X via
the terms of the EP Deal but it appear as if
label X beat out all the other Label suitors in a
bidding war once band X got hot. If it turns out
that band X is terrible (i.e. nobody enjoys the
project & they got poor coverage), label X
hasn't been (a) owed any money, nor (b) has
the general public connected band X to label
X - which would inevitably dilute the label's
reputation. Unsigned artists, if you're looking
for a label partner, EP Deals & Profit Splits
remains a safe conversational topic when
approaching labels.
7. ANTI-360 DEGREES DEAL
Regular blog readers & followers know this is
an area of excitement for me & i remain amazed
that Anti-360 Degrees haven't risen to
common knowledge within the industry. Anti-
360 Degrees Deals remain an efficient way to
carve out a variety of partners, especially in
the international arena. Additionally, Anti-360
Degrees Deals allow artists to completely flip
the script of the Multi-Rights Deal. In short,
partners are more strategic based on promotion,
which ultimately allows the artists to
keep musical leverage and artistic control.
8. ARTIST DEAL
Labels aren't the only entities generating 360
Degrees Deals, artists have created their own
version of a 360 Degrees Deals & it's really
smart. In short, artists are signing artists.
Even though the 360 Degrees Deal concept
remains between artist & artist, in most cases
the label partners remain the same. If artist X
signs artist Y; & artist X is signed with label Z,
artist X & artist Y will be with label Z. Unsigned
artists - approaching a label or another
artist about alignment is not uncommon.
Given the options in today's music market,
there is NO excuse to having a bad deal. To
completely ignore the bad deal scenario, take
ownership in your assets. Know your worth &
know your points of leverage. Draw a hard
line in the type partnerships you're willing to
make. If it doesn't fit your progression model,
don't do it.
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DJ SBU IS BACK IN BUSINESS
Getting fired from Metro FM seems to
have been a blessing for Dj Sbu,
whose energy drink Mo Faya now
sells a million cans a month. It is a far cry
from his very first sale of 48 cans that he
sold from the boot of his car when he
started out in 2015.
"I sold 24 cans to a guy at an intersection in
Pretoria, and another 24 to a lady in Naturena.
I still have the picture i took of the guy
in Pretoria," he said with a chuckle.
The first million cans were sold in December
2016. Metro FM fired Dj Sbu , real
name Sbusiso Leope, for promoting his
energy drink during a live TV broadcast of
the 2015 Metro FM Music Awards. The
entrepreneur, inspirational speaker and
philanthropist has not been shy to use
ambush marketing tactics to promote his
energy drink. Although this has often landed
him in trouble, it has also recently opened
doors to greater opportunities. In February
2017 he went to Harvard Business College
in Boston, US, to take part in a symposium
on African business and entrepreneurship.
“I am excited about Mo Faya reaching one
million cans a month in sales. It's a milestone.
We are not making profit yet, but the
business is now self-sustainable." Dj Sbu
said.
He said he and other shareholders have
invested more than R6-million into Mo Faya
over the past two years. At 22 years old,
Sbu found himself making lots of money
and, like any other youngster, he splurged
on sports cars and other luxuries. He
sounds a lot wiser now and is more
focused on bigger and better things. He
recently followed on the footsteps of Gareth
Cliff (Cliff Central) & T Bo Touch (Touch HD)
by starting his own online radio station
called Massive Metro.
Away from the limelight, Sbu is a philanthropist
at heart. He and a few friends came up
with a model that would enable them to
make money from doing good works while
promoting leadership, entrepreneurship and
By Godlive Masinge - Image sourced online
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CLASSIFIEDS
education. From that idea, the Leadership
2020 seminars were born, followed shortly by
the establishment of the Sbusiso Leope
Education Foundation, which grants 500
bursaries to learners throughout the country
each year.
Dj Sbu has also made made a comeback as
a musician, releasing a house single titled
"Ndingubani" which features Zahara and the
Rabs Vhafuwi of the “Count Your Blessings”
fame.
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