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TIMELESS MAGAZINE Issue 02

Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience. Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.

Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere
between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience.

Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.

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<strong>TIMELESS</strong> MAG<br />

By Godlive Masinge (Dj Gibbz) - Music Consultant<br />

TI M ELES S MAG ISSUE <strong>02</strong> OCTOBER 2017<br />

www.bgmpmedia.co.za<br />

order to influence others especially those<br />

coming from poor backgrounds in the rural<br />

areas. Lloyd describes himself as a hard<br />

worker, an influential leader and a team<br />

player.<br />

Although his love for Fashion and Modelling<br />

is escalating and favourable to him,<br />

his full time focus is on his Career path<br />

that he chose after high school. He is a<br />

Graduate Development Planner; he also<br />

manages his own professional company<br />

known as Blueberry Development Projects<br />

which comprises of Planners, Architects,<br />

Environmentalist, Geologist and Qs. He<br />

has vision of growing his firm in the next<br />

few years, be able to employ young professionals<br />

and offer bursaries to a number<br />

of pupils from rural communities who are<br />

currently struggling to get finance for their<br />

studies.<br />

In the rare chance that he isn’t working,<br />

JnrLloyd likes to write short quotes about<br />

life around him and in general, read upon<br />

his career path, work out – but of course,<br />

and having fun with friends. According to<br />

him, he draws his inspiration from Tyson<br />

Beckford's quote: “Threats do not work<br />

with a person who’s got nothing to lose”,<br />

it’s the quote he lives by.<br />

ADVERTISE<br />

HERE<br />

0786019316<br />

info@bgmpmedia.co.za<br />

BGMP Media Group<br />

TOP MISTAKES THAT NEW ARTISTS<br />

MAKE WHEN STARTING OUT<br />

By Godlive Masinge<br />

After many years of listening to South African<br />

underground artists such as Dj Nascent, Dj<br />

Gami, Limpopo Roots, K’zela & Stylish Dj, Dj<br />

Tears PLK, Dj Gibbz,Tour Masters, Rubicon,<br />

N Squared, Dj Press, Cardo Wezzy, Dj Gigigi<br />

& AR Tee among others. I’ve noticed that<br />

most artists get a large fan base in their<br />

respective townships & think they’ve made it.<br />

So, here I just want to pinpoint the mistakes<br />

that we make, the ones hindering us from<br />

breaking into the mainstream. The road to<br />

stardom is filled with potholes. Things are all<br />

fun and games when you’re practicing in a<br />

garage & doing tiny gigs... but if your career<br />

starts to take off, you need to watch out!<br />

Don’t think for a moment that because you’ve<br />

got a couple of downloads on the internet<br />

means that live shows are a thing of the past.<br />

If anything, demand is only going to grow for<br />

live music specifically because pre-packaged<br />

stuff is easily available. Plus, the most profitable<br />

artists in history are known far more for<br />

their live shows than their albums e.g. Lecrae<br />

(Two time Grammy winner).<br />

If you want to have a lasting presence, you<br />

need the services of a PR, Stylist and Brand<br />

Manager. Don’t just make it up as you go<br />

along, with no one to follow up on requests<br />

like radio interviews, newspaper & magazine.<br />

Get someone who can search for new opportunities<br />

for your brand & package you in a<br />

certain way. Snubbing radio interviews and<br />

magazine/newspaper features may mess it<br />

up for your brand because if you don’t capitalize<br />

on some of these opportunities, they<br />

may never come again.<br />

Professionalism on the business side is probably<br />

the single most important skill for an<br />

act to cultivate. In any industry, you can get<br />

much further in the business by making<br />

friends with other artists rather than making<br />

enemies. So in closing, what are some of the<br />

biggest mistakes you’ve seen a hot new<br />

artist make? Let us discuss this & try to help<br />

our artists make informed decisions when it<br />

comes to their music career.<br />

<strong>Issue</strong> <strong>02</strong><br />

Timeless Magazine<br />

22

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