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TIMELESS MAGAZINE Issue 02

Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience. Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.

Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere
between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience.

Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.

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TI M ELES S MAG ISSUE <strong>02</strong> OCTOBER 2017<br />

<strong>TIMELESS</strong> MAG<br />

ADVERTORIAL<br />

CONTACT BGMP Media Group FOR A QUOTE<br />

078 601 9316/ info@bgmpmedia.co.za<br />

Online Advertising<br />

ADVANTAGES OF ONLINE ADVERTISING<br />

Advertising is the branch of Marketing that deals with communicating to<br />

customers about products, brands, services and companies. The Internet,<br />

as a global communications medium, provides advertisers with unique and<br />

often cost-effective ways of reaching advertising audiences.<br />

SIGNIFICANCE<br />

·Advertising on the Internet is almost necessity for modern businesses, especially<br />

those that do business outside of their local community. Consumers use the<br />

Internet for more than simply entertainment or information, as they do with radio,<br />

television, magazines and newspapers. Consumers use the Internet to assist<br />

them in nearly every aspect of life, creating countless opportunities to place<br />

relevant, targeted AD messages.<br />

ADVANTAGES<br />

·The Internet's vast reach can allow advertisers to reach significantly more<br />

people than traditional advertising media at a fraction of the cost. Internet<br />

advertising is ideal for businesses with a national or international target market<br />

and large-scale distribution capabilities. As a rule, the more people your business<br />

serves, the most cost-efficient Internet advertising can be. Internet advertising<br />

can also be more targeted than some traditional media, ensuring that your<br />

messages are seen by the most relevant audiences.<br />

CONSIDERATIONS<br />

·In addition to advertising, the Web offers high-impact opportunities to leverage<br />

word-of-mouth marketing and generate buzz about your company. Products<br />

review website and social media outlets, among other web communities, allow<br />

customers to praise or condemn your company based on their personal<br />

experiences. Thus, the Internet ties the customer service component directly to<br />

advertising.<br />

FUTURE<br />

·The Internet is likely to continue to play a large role in individuals' lives in the<br />

foreseeable future. Whether personal computers remain the dominant method<br />

of accessing the Internet, some form of global communication network will likely<br />

be a reality for many generations, creating effective avenues of sending<br />

advertising messages to consumers in the community and around the world.<br />

<strong>Issue</strong> <strong>02</strong><br />

Timeless Magazine<br />

BGMP Media Group 28

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