retail history time line

HISTORY OF THE
RETAIL INDUSTRY
BY HANNAH CARTER

Change in
store types
Market stalls
Shop keeper stalls with credit
spending for the wealthy
Individual stores e.g. bakery,
grocery
Department Stores
Supermarket
In town shopping centre
Out of town shopping centre

Industrial
revolution
First cash
tills were
invented
World war 1
Great
depression World War 2
Bullring –
first in town
shopping
centre
First Argos
catalogue
was
released
1883
1900
1914 1918 1929 1939
1945
1964
1973
1880
1948
1966
1980
Lighting was
developed
which helped
to develop
factories.
First coop
launched
First Super
Store – Gem
changed to
ASDA West
Bridgford in
1966.
Burton and
Chelsea girl
became
stand alone
gender
brands.

History of the
retail
industry
1880-1970s
• The industrial revolution between the 1870s and 1900
which caused a lot of change when many methods of
hand production were transitioned to machinery. This
transition occurred in 1760 to the mid 1800s and therefore
impacted the late 1800s and early 1900s with the extreme
change as retailers were supplied with useful equiment in
order to make their jobs and lives easier. The invention of
machinery and lighting also helped to develop and
increase the mass production of cheaper products.
• London Co-operative Society opened its first self-service
shop in 1948, known to us today as the co-op.
• The Bullring in Birmingham was the first in town shopping
centre in England to open in 1964 where locals would go
for days out shopping for the whole shopping experience,
it hasn’t changed much since then as people go for days
out to different cities so they can visit different shops and
have a different shopping experience.

1880 – 1970…
• Also in 1964 the first superstore opened in West Bridgford
then called Gem and two years later, in 1966 reopened as
ASDA as it remains to this day. The superstore was the step
up from a supermarket.
• Cars were becoming more of common around the 1950s –
70s, this is when out of town shopping centers were being
built with car parks so that they were more accessible to all
consumers.
• The first Argos catalogue was released in 1973 which
introduced catalogue buying from department stores.
• In the 80s Burton and Chelsea Girl became standalone high
fashion brands which gives a great example of retail
development, where gender roles were becoming more
prominent.

Contemporary retail concepts
Increase in the
popularity of
Pop Up Stores
Mail order
World Wide
Web was
invented
Sunday
trading
Online
shopping
Geo
location
marketing
Virtual
mirrors
1980 1986 1990 1994 2000
Omni channel
marketing
2014
Drip campaigns
made an
appearance on
our computer
screens
Email
receipts

The retail
industry
from 1980
to present
• In the 1980s mail order was used to order products through
catalogues and over the phone, referencing the goods from a
directory. However even at this point in the 80s, mail order
was becoming an online task and has now over taken any
catalogues or directories.
• Drip campaigns, that observe your online behavior urge
adverts to pop up on any website in order to catch your
attention and entice you to buy the products – this is a recent
method of advertisement that has emerged in the 2010’s.
• Many companies will take your e-mail over the internet when
you subscribe to a website store and send emails like… ‘we
miss you’ if you haven’t visited in a while – to make the
company come across personable.

1980 – present The Bricks and Mortar way of retail has no offers or deal no
advertisement – an example of a retailer that use this method is
Burberry who rely solely on footfall, their high investment décor
creates the atmosphere where passers-by are intrigued.
Currently online and offline are becoming blurred because
nearly all methods of retail are shifting online and in nearly
every retailer they will ask for an email to send your receipt to,
this has started in the 2000s.
http://www.visualretailing.com/blog/2016/10/from-brandexperiences-to-product-launches-how-pop-up-stores-arerevitalising-brick-mortar-retail
http://www.globaltoynews.com/2016/04/pop-up-stores-thenew-face-of-retail.html

Contemporary
Retail
Concepts and
New
Technology
Innovation and technological development have led to exciting new
material products and finishes. So much so that we are starting to see
the rise of ‘fake authentic’ – materials that are technically fake,
however their visual appeal and operational benefits are actually
better than the real thing. As a result, it may be that the flooring is
specified to be a ceramic wooden-effect tile as opposed to a real
wooded floor finish. And with the retail realities of cleaning and
durability, it will do a better job for the life of the store. We don’t need
high-quality, durable materials that will last for the next six to 10 years
when the store may get fully rebuilt in the next three to four years.
http://www.visualretailing.com/blog/2016/10/from-brand-experiences-toproduct-launches-how-pop-up-stores-are-revitalising-brick-mortar-retail
Customer service is an authentic concept which always and these
actions always work, a consumer will return to a store if their
experience was relaxing they are polite kind good service.
Omnichannel is about seamless technology and interacting with
everything Omni channel marketing is similar to geo location
marketing where – consumers can receive emails from stores that
have their details and just generally be very connected with all the
goings on.
Multi channelling in marketing – finding different ways to interact
with their consumers for example loyalty cards and apps where
customers are much more likely to visit a store.

Contemporary
Retail
Concepts and
New
Technology
Virtual mirrors are an up and coming shopping ‘device’ to
save time and effort for customers, it is always being
developed so that in the future they are fit for use in all
retailers.
Pop up stores have become increasingly common as brands
and retailers look to create new ways to heighten the brick
and mortar arm of their operations. A temporary storefront -
usually created for a specific purpose - pop ups are now being
used by not only niche brands and retailers, but the likes of
Adidas, Ralph Lauren, H&M, and many more. The unusual
exterior of these stores are attractive to the foot fall, they
almost reflect a market stall therefore their clientele are
more inclined to visit these shops just for something
different
Personal shopping is a contemporary retail concept that is
being introduced to department stores.
Retailers have cleverly created loyalty cards in order to build
customer relationships – that will provide offers and
discounts after using it multiple times.